Small Business |
Reaching Out Through the Airwaves by Patricia Raskin
In addition, video streaming is now available
In today’s many options for consumers it’s
the internet, consumers have the instant
important to find ways customized and
resources to be very informed and many are.
on some internet radio networks where you
unique ways to market yourself. Hosting your
However, they might not be getting the right
can videotape your interview and upload it to
own radio talk show can offer you just that.
information and what they are getting may
air on the internet station.
Costs for programs on range depending on
not meet their needs. Work with an
the market and typically include production, air time and show promos.
Network With Your Peers
Executive Producer or Coach
Having your own program provides a
Having a radio program is a time consuming
BENEFITS:
great networking tool for you. Through the
project. A producer can help you to deliver
Promote Yourself
program, you develop contacts with leaders
a solid professional show. Good producers
There are major benefits to having your own
in the field and learn about their perspective.
are excited about your program and share
radio/internet talk show. You control the
It also keeps you informed of new ways
your beliefs. They have the skills to help
content and topics on your own program.
to offer your product or service. You gain
you set up the framework of your program,
The audience hears your perspective,
another point of view which adds to your own
create scripts and promos, give you guest
knowledge base, the way you handle
knowledge base.
leads, schedule guests, offering marketing suggestions and critique your interviewing
questions as well as your passion for your business. Remember that your listeners
Choose the right option:
style. Coaches are another option to coach
and their network of friends are potential
Radio
you on style and techniques.
customers and clients. This is more than
Local talk stations may have some
surface marketing. It gives your audience
opportunities to host a one hour programs.
Featured Guest Option
the opportunity to really get to know you.
With online streaming now mainstream, your
This is another option for those who want
program has both a regional and global
get their message across without the time
Market Your Business
reach. On terrestrial (broadcast) radio,
and effort required to host a show. You can
There are several marketing advantages to
station clocks need to be adhered to and
work with a host to be a guest on weekly, bi-
hosting your own radio show. The first is that
commercials are included which decrease
monthly or monthly basis and plan the topics
you produce a tangible product, which is the
your actual air time.
you want to cover. The host becomes your advocate and works to help you deliver
podcast. The second is that you can post the the announcements on facebook, twitter
Internet
your message effectively while trying to
and in your on-line marketing pieces. And
Internet audio programs have a global reach
attract listener interest and meet listener needs.
third, you can create your own UTube page,
and opportunities are plentiful. Interviews are
post the picture of the guest or topic and the
done by phone and in many cases from your
interview. In addition, you can create a short
office directly onto the air. On internet radio,
Having your own talk show or being a
video explaining your work and post it on
you own and control the entire hour and can
featured guest on a radio show can be
your Utube channel as an introduction to the
place commercials and interviews where you
exciting rewarding and fun but it requires
interviews.
want them to be.
time and the right resources.
Educate Your Customers/Clients Having your own show gives you the
Patricia Raskin Raskin Resources Productions www.patriciaraskin.com
opportunity to educate your listeners with accurate information from your expertise and experience. With social media and
36
RISBJ | rhode island small business journal
Patricia Raskin, President of Raskin Resources Productions, Inc., is a radio talk show host, award-winning producer, media coach and speaker. She is the host of “Positive Business” on AM790 on Fridays from 3-5PM, “Patricia Raskin Positive Living” on WPRO -630AM & 99.7FM on Saturdays from 3-5PM and “The Patricia Raskin Show” on WSAR – 1480AM on Fridays from 10-noon. www.patriciaraskin.com