RISBJ Issue 7

Page 31

Half A Million Dollars | SMALL BUSINESS

not too soon. If things are still up-inthe-air, you could be setting yourself up for confusion and back-tracking. 4. Listen. We have two ears, one mouth. Provide ample opportunity for feedback. 5. Feedback must be crouched in positive terms. 6. When using e-mail, remember “content and context.” Email is a great communication tool; however, tone, clarity, and politeness are often omitted in electronic messages. Re-read you email carefully for context before sending it to avoid mis-understandings. 7. Confirm that your message is understood. Communication is not complete until the receiver understands it. 8. When possible, have face to face conversations. Research shows that 60% to 70% of what is communicated depends on nonverbal clues such as body language, tone of voice, inflection, and a host of other factors. 9. Consider the person with whom you are communicating. What is their age, education, ethnicity, and industry knowledge? Failure to understand any of these factors can create misunderstandings. 10. Leverage your available technologies (email, skype, webinars, etc.). Obviously, these are just a few suggestions. But the message (pun intended) is clear. Consider every communication as important. Think about it, plan it, and run it past someone else. Make sure your communication is effective, clear, unambiguous, and necessary.

PERFECT HARMONY BroadSign added this FREE GOGOMOBILE DEAL OR AD from

Any of their 30,000 screen

from 6 August 12:01 AM to 6 Oct 11:59 PM Advertise on or own a BroadSign and/or a GoGo-Screen? Well, for the next 90 days you can get a deal or an ad placed in GoGo Cast’s New Rewardingly Addictive App, GoGoDeals ABSOLUTELY FREE!!!!

INTRODUCING AMERICA’S #1 ADVERTISING DUO, ABSOLUTELY FREE!!!! in GoGo Cast’s New Rewardingly Addictive App, GoGoDeals Well, for the next 90 days you can get a deal or an ad placed Advertise on or own a BroadSign and/or a GoGo-Screen?

AND

SCREENS

from 6 August 12:01 AM to 6 Oct 11:59 PM from

Any of their 30,000 screen

FREE GOGOMOBILE DEAL OR AD

The Rhode Island Business Journal is excited to introduce our newest media partner, GoGo Cast. This Rhode Island based organiation is a leading on-demand, location based digital media company providing real-time HD digital news, information and advertising displays in hundreds of high traffic retail locations across the state. (GoGo Screens) In addition, RISBJ and GoGo Cast are proud to present GoGo Cast’s newest rewardingly addictive mobile platform, GoGo Mobile. GoGo Mobile provides business with a unique promotionl solution that delivers real-time highly relevant information directly to ther consumer when they want through a mobile BroadSign added this

So, who wants a half million dollars?

application. GoGo Mobile complements GoGo Screens marketing solution by providing them with the ability to extend their reach from within the store, directly to the consumer. Businesses can easily create ads and deals on both the app and the screens, easily supply them to a market audience and/or target locations, and redeem all the benefits from advertising on these two advertising powerhouses. This partnership will provide RISBJ with additional reach in the digial media market statewide.

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www.risbj.com | volume one issue seven

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