the measure of success
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how do i measure success? The last 12 months has been one of the most successful and transformational years in the Foundation’s history; with the Royal Opening of our brand-new home and community hub, the Beacon of Light, to being named as the Best Community Football Foundation outside of the Premier League. I am in awe and incredibly proud of the success our staff, volunteers and participants have achieved. We continue to receive regional, national and international recognition and accolades for our lifechanging work across the Sunderland, South Tyneside and Durham communities; with a growing reputation for pushing boundaries, thinking differently and creating trailblazing programmes. From humble beginnings 18 years ago to now over 100 full-time staff and a magnificent new home in the Beacon, it is an honour to be at the helm of this fantastic and inspirational charity.
to take part in sport with a sibling - our work really does transform lives. But sadly, we need to do more. We are living in challenging and ever-changing times. Anti-social behaviour is on the rise; austerity measures are impacting the poorest, most isolated and overlooked members of our communities; and for the North East in particular, the biggest threat remains economic uncertainty resulting in thousands worrying about job security and future prospects. Now more than ever, the Foundation of Light matters. It matters to the whole community. It matters to the people of Sunderland, South Tyneside and Durham. But we can’t do this alone and we need the support of our sponsors and partners, existing and new, to continue our work and help those who need us the most. Play your part in our story. Celebrate our success, and please continue your support of our life-changing work. Because together, we are making a difference.
Despite our success we will never lose sight of why we are here and the difference we make every day by inspiring and supporting thousands of people across the region. From increasing a shy teenager’s confidence; to helping a family going through difficult times; or by simply giving a young disabled person the opportunity
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ir Bob Murray CBE S Chair of Trustees
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how do we measure success?
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is success breaking down barriers? We have introduced and seen success in a number of programmes, which have supported thousands of people across the region.
fundraising
14 awards won
Over £4million was raised from valued partners and supporters including over £30,000 from SAFC fans in the award-winning Give a Quid campaign to support mental health initiatives. Money raised from the campaign has been used to fund the country’s first Matchday Mental Health Hub which gives fans free access to trained counsellors on match days.
- the Special Community Prize at Sunderland Echo’s Portfolio Awards
Successful events included the Croatian Cycle Challenge, inaugural Gala Dinner, North East Automotive Expo and Big Bang Stem Event for primary and secondary schools.
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- ‘Uniquely North East’ prize alongside Middlesbrough and Newcastle United Foundation - RICS Regional Award - RICS Project of the Year - North of England 2019 LABC Regional Building Excellence Awards – Best Educational Building
community education • The Foundation was awarded the Bronze Quality Mark in Youth Work • You Only Live Once – a new 1:1 mentoring scheme for young people aged 8-14, in partnership with Northumbria Police and the Police and Crime Commissioner • The National Citizen Service the programme provides activities around adventure, discovery and social action
careers and employability
health and wellbeing • Extra Time Hubs – launched in January 2019 for over 55s funded by the EFL Trust and Sport England. Participants stay active through a range of physical activity and social activities • Get Set Go – a new partnership with Washington MIND, we support people with mental health challenges • Holiday Hunger – working with children in our most disadvantaged communities to ensure they have food and activities during the school holidays
football programmes
• World of Work – the offer has evolved to include new areas of work such as stewarding, construction, hospitality, customer service and retail.
• The Scholarship Programme - now includes Futsal alongside Coaches Academy and football (male and female) and has increased to 118 post 16 young people.
• Careers – through the Premier League Inspires programme, we are supporting schools to deliver their careers provision using a mixture of work experience, careers talks and enterprise events.
• Sunderland Regional Talent Centre (for gifted and talented young females) was attended by 67 players per week. Two players from the U16s team progressed into SAFC Ladies
- CEO Lesley Spuhler’s OBE for significant contribution to the North East was recognised at the inaugural North East Times Impact Awards, for Regional Impact and Outstanding Awards.
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is it having something for everyone? Our diverse range of programmes gives absolutely everybody the chance to improve their lives, and our annual achievements really shows that from the range of outcomes we’ve delivered.
Supported
Supported
people with a registered disability
volunteers
2,338
As a result our participants have:
9,787
174
17,185
Worked with Delivered
394,343
557 families
Helped
programme registrants and almost 6,000 per week at the Beacon of Light
Worked with over
280
businesses
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programmes, that address challenges in education; health and wellbeing; sport and play; and world of work
contact hours
20,000
Delivered
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new innovative programmes added to portfolio
raised confidence; raised aspirations; raised self-worth; raised motivation and increased resilience
improved football/sports skills; progression to higher sporting levels; and improved coaching skills
8,711
improved awareness and in – creased knowledge of safe choices
2,581
improved attendance at school
1,983
improved employability skills
1,099
16,822
improved awareness and knowledge of healthy choices; improved diet/nutritional intake; improved fitness; and raised emotional well-being
improved qualifications/ accreditation
2,751
reduced likelihood of involvement in crime and anti-social behaviour
557
improved awareness and knowledge of parenting; parenting skills; and relations between parent and children
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Employment and training
Football, P.E. and sport
£829,523 Supporting disadvantaged families
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Targeted youth work
last year for every pound invested in the Foundation of Light £29 was saved in the public purse.
£2,801,760
Used for many years by partners such as Karbon Homes and Livin, calculations are based on factors such as the potential saving to the public purse through actions like preventing crime or reducing use of medical treatments and interventions, or the increase in potential through actions like gaining qualifications or work.
£39,090.605
Social Return on Investment is a great way of demonstrating the value of what we have achieved – showing how our projects contribute to wider society and the financial benefit they create.
£47,963.284
is it in the big numbers?
£968,311 Social opportunities for over 55s
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is it through having the biggest reach?
Our community reach 1. NORTH DURHAM 2. CHESTER-LE-STREET 3. SOUTH DURHAM 4. Beacon of Light 5. Stadium of Light 6. East Durham Hebburn & Jarrow
South Shields
SOUTH TYNESIDE Cleadon, Whitburn & the Boldons Sunderland North
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Washington
Helping people across Sunderland, South Tyneside and County Durham, our geographical footprint is one of the biggest of any football foundation in England with over 1000 square miles covered. Servicing this area would not be possible without our outreach centres which give us platforms throughout the region.
future through partnerships with local councils, police and health services to name a few.
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Sunderland West
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SUNDERLAND Sunderland Coalfield
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East
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With specialist staff posted at each centre, we created ‘mini Foundations’ at outreach centres where relationships with communities can flourish.
COUNTY DURHAM
When we opened our first outreach centre in 2008 the benefits were quickly apparent. It became much easier for us to integrate into a community, to be trusted by those who are typically ‘hard to reach’ and reluctant to seek help. It was far easier to support local schools and communities from within, becoming part of the fabric of the community and helping to shape each region’s
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County Durham
In partnership with Cestria.
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we measure success by...
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We think success is personal. Different people measure it in different ways and it’s different for everyone. People come to us from all backgrounds and all walks of life with different goals and motivations. However, this is our favourite measure of success.
A smiling face - the result of an obstacle overcome, a challenge defeated, potential realised and achievements made.
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success is... discovering your passion Four years ago Emily had hardly kicked a football, now she’s inspiring others. “I first got involved with the Foundation of Light four years ago when they put on a girls’ session at St. Bede’s school. Pretty new to football, I wasn’t sure what to expect but I absolutely loved it – I don’t think I’ve missed many training sessions, put it that way! “I progressed to playing in a local grassroots team and then was invited to attend the Foundation’s Player Development Centre. As well as improving my playing skills, the Foundation helped me access a refereeing programme and I now referee on a weekly basis too, which I enjoy. “I haven’t left the St. Bede’s sessions yet, I still like to train there and show the younger players what they can achieve when they find their passion.”
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We’ve improved participation in sport for 14,480 people.
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success is... finding your voice in the team Michael had no problems with his homework but needed help with his teamwork. Through our programmes we aim to help absolutely everyone. There’s a real challenge in our region with poor educational attainment rife but that isn’t the case for this youngster. When we met Michael we could tell that academically he was very talented, but low confidence meant that his excellence was limited to his homework and exams. The Enterprise Programme the Foundation deliver in his school focusses on teamwork
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and encourages pupils to work collaboratively, something which is often as sought after by employers than academic excellence. Whilst it wasn’t within his comfort zone, he really applied himself to the Enterprise Programme playing an active role within the team and he even taking a lead in the end of programme presentation. No matter what someone’s existing skills and achievements, success for many can mean being able to do something they never could before. It’s incredibly rewarding to see a youngster so capable take something positive from our work and succeed at it.
we’ve helped to raise the confidence of 17,185 people.
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success is... getting my life back A car accident drastically changed the course of James’ life but he’s fighting to get it back. “I graduated from Loughborough University in 2015 and started working as a Quantity Surveyor shortly after.
Five months later I completed my first football coaching qualification and in March 2019, three and a half years after my accident, I joined the Foundation team as an employee and I’m now working towards my Level 2 coaching qualification. With a lot of hard work, and the support of the staff at the Foundation, I’m getting my life back.”
On 17th November 2015 a tree fell onto my car and I sustained injuries that could have killed me. I was put into a medically induced coma for over a month and spent almost a year in hospitals receiving treatment and rehabilitation before being released home. The accident left me with a brain injury that meant I could no longer work in my chosen field. Through my love of sports, I found the Foundation of Light and, with the right type of support in place, I was able to start volunteering in June 2018.
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We’ve supported 2,338 disabled people to be more active.
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success is... having somewhere you belong “My 25 year old son Jamie has Autism which affects his ability to interact and make friends. He also has physical disabilities and struggles with his mobility. I’m essentially his full-time carer as well as his father. Recently moving to a new area left us feeling more isolated than ever so I went looking for groups to get involved in. On social media I found Foundation of Light ‘Football in the Parks’ programme which has been fantastic for both of us.
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It’s somewhere where we’ve both been able to get active, have fun and meet other people. The sport and physical exercise part is good but the social side is fantastic. Everyone is so supportive and Jamie has been accepted by group and is making friendships of his own. Jamie now interacts better and it helped me mentally as after my partner died I was struggling to cope. Mixing with people again has helped me greatly and we’re now trying to fit extra sessions in.”
We’ve improved access and participation in healthy living activities for 13,202 people.
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success is... seeing my family happy The Mills family discovered a recipe for success with the Foundation. Mum Julie explains; “As a mother of three I always want my children to eat healthily but I don’t always have the time to cook or buy healthy ingredients. “My son Danyl lives with a life-limiting illness and disabilities which make many physical tasks difficult. Despite showing an interest in activities, he often struggles to get involved himself. His serious medical conditions also require a lot of support and appointments, so sometimes it’s hard to get quality time together. “I didn’t think cooking regular meals was an option for us and at one point we were eating four takeaways a week. Something had to change. “So Danyl and I signed up to one of the Foundation’s Family Learning Programmes because I wanted to improve my cooking, pick up a couple
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of tips about healthy eating which is fast and, on a budget, and spend some quality time with Danyl. But I got so much more from the course. “The Foundation staff were so supportive and encouraging and we just loved it. By the end of the programme Danyl was able to chop ingredients and be really involved in the sessions. I’m a lot more confident in myself and enjoy spending time in the kitchen now, especially after realising eating healthier meals and cooking from scratch doesn’t have to be expensive or take all night. We have even managed to cut our takeaways down to once a week! But most importantly I feel much closer to my son and that is priceless.”
We’ve improved awareness and knowledge of healthy choices for 16,822 people.
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7.4% of our users are bame (local population 0.5%)
33% of our users are female
4.7% of participants have a disability seven industries supported through the arriva world of work zone
average of 6,000 visitors every week
over 300,000 visits since opening winner of ten awards
state-of-the-art sports facilities available for all levels and abilities
success is... having a home 26
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success is... planning our future From awards to Royal visits and West End shows, it has been a spectacular year for us.
support to over 2,000 participants with a disability, thousands of girls and women, and over 500 families.
The opening of the Beacon of Light was a high point of my time as CEO; a new home to the Foundation and a stunning, physical representation of our work, and our role, within the community.
It has been a steep learning curve and at times a challenging journey. But we have been lucky to receive support and guidance from a number of stakeholders and partners, who have helped us shape our new future through a renewed and revitalised business plan.
In it’s first year of operation, we’ve welcomed an average of 6,000 visitors a week through our doors and supported an additional 20,000 children, young people and families in sport, education or employability through our programmes. This year, we have gone through a period of significant change as we moved from being an established charity to also being guardians of a commercial facility, ensuring that our structure and governance is reflective of the needs of both the Foundation and the Beacon. We have continued to develop outreach in schools, community centres and playing fields in some of the most deprived communities of Sunderland, South Tyneside and County Durham, whilst also expanding our staff skills in areas including youthwork, primary teaching, hospitality, and ICT. Through a workforce of over 130, with nearly 100 volunteers we have impacted the lives of thousands of people including providing
Central to that plan is a strong emphasis on telling our story in a new and engaging way, and developing our stakeholder engagement. A new marketing strategy will help us fulfil these objectives as well as support us to grow and bring our business plan to life. I would like to take this opportunity to say thank you for your support. Whether you have been with us from the beginning, have only recently joined us or if this is your first interaction with us - thank you for being part of our story
Lesley Spuhler OBE Chief Executive
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partners, supporters and corporate members > Partners
> Supporters
*
Accenture Alan Hewson Photography Aspire Technology Solutions Banks Group Barclays Corporate Brian Henderson Betdaq BT Charity Bank
Community Foundation serving Tyne & Wear and Northumberland Children in Need
*
Northumbria Police and Crime Commissioner
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THE DAVID GOLDMAN FOUNDATION
*
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*Partners or supporters who are also corporate members.
County Durham Community Foundation County Durham Housing Group Darren Bryant Dunelm Glass Limited Durham County FA England Netball ESFA Engie Esh Group* Football Foundation Ford Aerospace Limited Garfield Weston Gateshead Council Great Annual Savings Group* Griffith Textile Machines* Grunfos Manufacturing Hays Travel Foundation Hilton Garden Inn HLA Services* Identity Consult INK Formacion SL Inspiresport J & J Carter James Herriot Partnership* Jamie’s Ministry of Food Jane Moran JC Events
John Hepple Lambton Castle and Estate Lees Cleaning Services LTH Scaffolding McNally and Thompson Limited* Mediaworks Michael Oliver Mike & Leila Thorne Ministry of Defence Morrisons Foundation Moving on Tyne & Wear Mr & Mrs Wright NE LEP Newcastle International Airport NHS Nissan North Star Housing Group Northumbrian Water Ltd O’Brien Metal* Paul Pybus PBL Print Precision Printing* Print my Way Quadrus Financial Planning Reds Hair Salon River Green Ron Turnbull Roy Sandbach SAFC Disabled and Escorts Branch SAFC Heart of England Branch SAFC London Branch Sano Physiotherapy Santander SCS Shiela & Thomas Hobson Siblings Nursery Sir Bob Murray & Family Sir James Knott Trust Sunderland Branch Liaison Committee Sunderland College
Sunderland Echo The Act Foundation The Football Association The Family of Bill Lee Tolent* Top Model of Sunderland Total Office Product Supplies Limited United Carlton Office Systems Limited Virgin Money Ward Hadaway* > CORPORATE MEMBERS
AB Roofing Solutions Limited Advantex network solutions Air Design Systems Ltd All Floors Services Limited Alpha Security Aphrodite AR Controls
Area North Training & Safety Systems Limited
Argent Wealth Limited Arrow Commercial Ltd Ashford Orthodontics Limited Bespoq Commercial Solutions Limited BIM73 Digital Engineering Brewin Dolphin Bridle Vehicle Leasing Company Brims Construction Camerons Brewery Ltd CDC Wealth Management Communicate Technology PLC Cottam Brush Cundall DC Services DJN Limited Dominos Pizza Durham Dunstanburgh Castle Hotel Durham City Interiors Dynamic Transport Planning
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Energy Compare Limited Eos Promotions Ltd Establishment Expert Tooling Fergusons Transport Finch Group First Mortgage Fitz Architects Gary Craig Architectural Services Ltd Gateshead College Gentoo George Washington Hotel Golf & Spa Gerald Armstrong & Co Solicitors Hall and Angus Limited Handelsbanken Hay and Kilner Hays Travel Hidden Howie White Resourcing Limited Hughes Bros Construction Limited Hunters Estate Agent Sunderland Interlink JH Partners JLB Facilities Management Just Travel Cover King Brothers L&J Rich Sauces Ltd Liebherr Sunderland Works Lighthouse Therapy Group Livin Logico NE Limited Low Energy Lighting Solutions Lyndon Systems Limited Male Ageing Pro Mincoffs Solicitors MMC Strategic Marketing
Molson Coors Mortons Law Muckle LLP NatWest/RBS Newcastle Gateshead Initiative Oculus HR One Sign & Digital Optimum Recruit Park Corporate Insurance Brokers Pixel Media Design Limited Protect365 Q Laser Limited Richard Reed Solicitors Roadwise Rosie Page RTC North Seaton Consultants Ltd Signature Truck & Van Simon West Interiors Sintons Law Firm Spire Washington Hospital Springboard Sunderland SSAS Advisers Stagecoach North East Star Stream Data Station Taxis (Sunderland) LTD Sunderland Carers Centre Sunderland City Council Sunderland College The Bradley Lowery Foundation The Energy Check Company The Lancaster Group The Mortgage Dog The Steadfast Group The Works Todd and Cue
Total Sport North East Limited TTR Barnes UK Asbestos Specialists Ltd University of Sunderland Washington Components Willowcrete Manufacturing Co Limited Womble Bond Dickinson LLP Woofs n Scruffs
> Ambassadors Tasmin Archer The Rt Hon. The Baroness Hilary Armstrong of Hilltop Kevin Ball Aly Dixon Peter Fidler CBE, DL Marco Gabbiadini Melanie Hill Sharon Hodgson MP Stephanie Houghton MBE Tony Jeffries David Jones Kevin Maguire Jamie Martin The Rt Hon. The Baroness Margaret McDonagh OBE Jimmy Montgomery BEM Guy Mowbray Michael J Oliver Kevin Phillips The Lord David Puttnam of Queensgate CBE
The Futureheads Philippa Tomson Stacie Stewart Gavin Slark The Lake Poets
safeguarding
backroom staff
> Safeguarding statement
> Patron
The Foundation of Light takes safeguarding very seriously – nothing is more important to us than the safety and welfare of the people that we work with, so safeguarding is embedded at the heart of everything that we do.
Her Royal Highness The Countess
We ensure that our staff and volunteers are checked and vetted at the highest level allowed for each role (including criminal records checks) and they all receive training commensurate to their positions that enable them to carry out their roles to the highest standard.
Kate Adie CBE DL
We believe that safeguarding is everyone’s responsibility and we are committed to taking any reasonable action to ensure the safety of all those who use our services, whether they are children, young people or adults. We also work in partnership with other organisations to ensure that we can respond to everyone’s needs in an appropriate way. foundationof light.co.uk/about-us/ safeguarding-governance/
> Equality, Diversity and Inclusion The Foundation believes that successful implementation of equality, diversity and inclusion in all aspects of the organisation ensures that staff and stakeholders are valued, motivated and treated fairly.
of Wessex GCVO
> chair of trustees Sir Bob Murray CBE > TRUSTEES
George Clarke
Paul Collingwood MBE
Stephen Cram CBE
Stewart Donald
The Rt Hon. The Baroness Tanni Grey-Thompson DBE, DL The Rt Hon. The Baroness Estelle Morris of Yardley, PC Colonel The Hon. James Ramsbotham CBE, DL
> Education and Skills Advisory Committee The Rt Hon. The Baroness Estelle Morris of Yardley, PC Audrey Bolam Lynda Brown Jill Corbett Ian Green Ian Kershaw Dean Marshall Karen Marshall Alison Maynard Graeme Thompson
> Audit Committee Ken Bremner
Sir Tim Rice
Mark Hetherington Sue Reece Gary Cummings
> Auditors
> Chief Executive
> Bankers
Lesley Spuhler OBE
> directors Phil King
Jamie Wright Paul Wright
KPMG LLP Barclays Bank plc
> Legal
Ward Hadaway
> Company Secretary
Ward Hadaway
Our full strategy can be found at foundationof light.co.uk/equalitydiversity-inclusion/
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Contact us Foundation of Light Beacon of Light Stadium Park Sunderland SR5 1SN United Kingdom T: 0191 563 4777 E: info@foundationoflight.co.uk foundationoflight.co.uk Foundation of Light Foundation of Light @SAFCFoL
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