The Night Performance Marketing Evolved association sponsor
MAY 15 2012 GROSVENOR HOUSE HOTEL
good things come in SIXES; apparently! As we enter into our six year rewarding the Performance Marketing Community, Matthew Wood reflects on just how we went from Fox to Grosvenor. Since the inception of the a4uAwards in 2007 we’ve awarded over 100 companies our coveted trophy and this year our new and diverse panel of judges were equally amazed by the quality, excellence and innovation demonstrated. In-fact it’s clear to me that the United Kingdom leads the way with innovation in Performance Marketing.
A night to be remembered
Winning is certainly not getting easier either, as we witnessed a 25% YOY increase in entries; heightening competition especially for the most competitive categories. Equally, with a 25% increase in attendance the newly re-branded Performance Marketing Awards are now positioned as one of the largest and most significant gatherings of minds within the digital sector with an audience that attracts both local and global brands. Last year collaboration shone through as a key trend with advertisers and publishers, often through confidentiality agreements, working closely together to increase overall ROI through smarter partnerships, encouraging customer retention and quality, basket stretching and utilisation of remarketing strategies. This year we observed collaboration increase further, but also the adoption and use of data as a key driver. And this is a factor that I envisage to be adopted further over the coming months. The amount of data that as an industry we hold is immense yet remains largely untapped and unshared by each stakeholder. When used smartly, the opportunities to uncover new revenue streams through technologies and ideologies such as re-marketing, re-targeting, bespoke API’s and user profiling are significantly exposed.
In-fact it’s clear to me that the United Kingdom leads the way with innovation in Performance Marketing w: performancemarketingawards.co.uk
six incredible years later! A number of categories also compounded the fact that publishers today are supporting advertiser’s campaigns on a multi-channel basis through a co-ordinated combination of online, mobile, paid search and email marketing. Additionally through the use of mobile devices we’re seeing brand rich and geo-aware campaigns being brought onto the high street converging online and offline activity. This trend will continue as publishers continue to adapt, evolve, embrace and disrupt the customer journey, which continues to shift away from early industry reliance on Google. I envisage that next year we’ll see some entries that capitalise on this continuing trend and a greater emphasis on embracing social channels and social circles to push performance based revenues. In addition brand rich publishers will continue to push themselves as a media channel, tapping into new pots of budget.
w: performancemarketingawards.co.uk
Finally, and most importantly, I wholeheartedly thank our sponsors for their support in 2012. Their forward thinking helps stimulate innovation, competitiveness and excellence which benchmarks’ our combined achievements each year. This digital book of the night provides a snapshot of each winner, their campaign and serves to both educate and inspire. Once again, congratulations to all of our winners and highly commended entries – enjoy the industry insight throughout our book of the night, and I look forward to seeing you all at the Performance Marketing Awards in 2013!
Matthew Wood
The amount of data that as an industry we hold is immense yet remains largely untapped and unshared by each stakeholder
Say hello to Miles Jupp Host / Performance Marketing Awards 2012
Miles Jupp (born 8 September 1979) is
he played an eccentric, foul-mouthed
an English actor and comedian, prob-
comedian. In 2007, Jupp appeared fleet-
ably best known for his appearances on
ingly in Harry Potter and the Order of the
In The thick of it; Live at the Apollo and
Phoenix as a TV weatherman who com-
more recently Dance for sport relief.
plained about the incredibly hot drought.
Jupp attended St. George’s School in
He was the narrator of the radio show The
Windsor, Berkshire and the independ-
Penny Dreadfuls present...The Brothers
ent Oakham School in Rutland, where
Faversham by The Penny Dreadfuls
he was a resident of Haywoods House,
which aired in 2008 on BBC Radio 7 in
before studying Divinity at Edinburgh
the UK. Jupp’s hobbies included tea tast-
University. In 1999, Jupp performed with
ing and fly fishing as mentioned in The
Edinburgh based improvisational com-
Scotsman Edinburgh Festival Edition for
edy troupe the Improverts.[1] He won
July 2007 and is described as something
So You Think You’re Funny?, Leicester
of a ‘Harold Meaker’ Rentaghost-type
Mercury Comedian of the Year in 2001
character by friends and colleagues.
and was a Perrier Award Best Newcomer nominee in 2003 for his show Gentlemen Prefer Brogues.
He appeared briefly in the 2009 Sherlock Holmes film as a waiter. He appeared in Stewart Lee’s Comedy Vehicle in 2009
He bluffed his way onto an England cricket tour to India as the cricket correspondent for BBC Scotland and the Western Mail.
In 2010, he appeared on Mock the Week, Michael McIntyre’s Comedy Roadshow, Have I Got News For You and as Nigel, a Church of England Lay Reader, in the
He is probably best known as Archie the Inventor in CBeebies’ Balamory. Jupp also had a role in the BBC Scotland comedy programme Live Floor Show, where
w: performancemarketingawards.co.uk
BBC sitcom Rev.
A word from
our sponsor
7thingsmedia is delighted to be co-sponsor for the newly re-branded Performance Marketing Awards, bringing together the industry to celebrate our collaborative successes and the very best in performance marketing. Last year we were overwhelmed to pick up the “Best Agency” title. Our work locally and internationally continues to scale and the wider industry recognition has certainly aided our growth from a start-up to a best-in-class performance-based digital media agency. Our eight shortlists this year truly are a fantastic achievement for the agency. The fact that we are the most shortlisted agency in the awards history whilst proudly joining such globally established companies in only our third year are testament to the team's endeavour and expertise.
London and New York-based digital media agency
The awards re-brand got me feeling a little nostalgic and caused me to look back to the early A4U events – the David Brent look-alikes, the Amsterdam cruises or even get2gethers in the likes of Namco and Pitcher and Piano. A4U and more importantly the internet industry has grown up – and we are developing at a significant pace as we enter our teens.
Brands that weren’t even invented ten years ago are now leading the way in digital, in performance marketing, in global commerce and we all in some way have been a part of this. This isn’t about niche E-business any more, this isn’t even about a single E-commerce channel any more – this, what we do for a living, is now a way of life. When I started in this industry (as I’m sure, when we all did) my parents, family and friends all wondered what the hell it was I did? The world wide web, the internet. I’ve certainly been in boardrooms where senior members have claimed it to all be smoke and mirrors and proudly stated “It will never last”.
So let's all take a moment out tonight to appreciate our collaborative successes and our roles in shaping the future. So on behalf of everyone at 7thingsmedia may I wish everyone on their respective shortlists the very best of luck with the awards, in 2012 and achieving every possible goal! Enjoy your night! Chris Bishop Founder & Managing Director 7thingsmedia
Well, now as we sit here tonight, all if not 99% of us will have our own personal webpages with the most intimate personal detail displayed; photos, videos of ourselves (our Facebooks), we will communicate to the world on Twitter more than we will our actual physical neighbours. The way people communicate, the way people think, the very nature of commerce is changing and that is the power of what we all do - and we’ve only just got started.
w: performancemarketingawards.co.uk
Affiliate Manager Plus
introducing our judging panel Every year we invite a select number of hand-picked judges to cast their votes. This year 22 candidates did just that. Jim Banks
MATTHEW BOWES
SHAWN COLLINS
ANDREW FIRMIN
VICE PRESIDENT REVENUEWIRE
AFFILIATE MARKETING MANAGER THREE
CO-FOUNDER Affiliate Summit
ONLINE CUSTOMER ACQUISITION MANAGER, ARGOS
LINUS GREGORIADIS
SATISH JAYAKUMAR
TIM JESSOP
CHRIS JOHNSON
RESEARCH DIRECTOR Econsultancy
CHIEF PRODUCTS OFFICER & CEO Adjug
Online marketing manager tesco
HEAD OF CONTENT A4U
JOSHNA PATEL
GENO PRUSSAKOV
SRI SHARMA
MARK SMITH
affiliate marketing manager Red letter days
founder & chair Affiliate managEment days
managing director & founder Net media planet
chairman digital animal
speaker name
MARY KEANE-DAWSON job title Stategic business advisor & NED Murneen Consulting Ltd
company
speaker name job title Senior online marketing manager company BSkyB HELEN SOUTHGATE
GILLIAN MAKEPEACE
MAUREEN MCDONAGH
CAROLINE MULVIHILL
JON MYERS
AFFILIATE MARKETING MANAGER DEBENHAMS
E-COMMERCE DIRECTOR NECTAR
HEAD OF AFFILIATES BT CONSUMER DIVISION, BT
DIRECTOR, ACCOUNT MANAGEment UK & Ireland, YAHOO!
JULIA STENT
ALEX TAIT
MATTHEW WOOD
LIZ WOOD
director of telecoms uswitch
director, INTERnational digital acquisition, AMERICAN EXPRESS
Founder & MD A4u
Company Director Lexica Marketing
WITHOUT FURTHER ADO
It's time for the big reveal
Advertiser Innovation SPONSORED BY
Winner
ZenithOptimedia with TOP CASHBACK for B&Q
Advertiser Innovation
Highly Commended Affiliate Window for RAC
B&Q’s clear aim to reduce the focus on incentives by decreasing the amount of discounts, codes and offers available, created a large challenge for the affiliate channel. ZenithOptimedia utilised B&Q’s wider ‘You Can Do It’ DIY marketing campaign to create a strategy specifically to focus on increasing engagement with the B&Q brand, through minimal use of incentives. Choosing to focus on brand engagement with incentivised users, an area where this affiliate model was most exposed to the risks arising from the reduced availability of deals and codes, ZenithOptimedia created a number of monthly focused product category campaigns
that utilised the brand’s ‘How To’s’, DIY Guides and 3D planners to increase brand engagement for B&Q. These campaigns also ran engagement style competitions by encouraging incentivised users to take part in competitions including a 3D Bathroom Design contest that ultimately improved traffic and an impressive increase in overall ROI.
shortlisted entries ++ Affiliate Window for RAC ++ M/Six for TalkTalk ++ MEC for Everything Everywhere ++ Webgains & The Gift Experience ++ ZenithOptimedia with Top Cashback for B&Q
sponsored by
ZenithOptimedia heightened brand engagement with incentivised users that increased overall ROI
Publisher Innovation SPONSORED BY
Winner
InvisibleHand
Publisher Innovation
Highly Commended vouchercloud
The browser extension has failed to rest on its laurels since snatching this same title twelve months ago. Daily deals, hotel booking and car rental comparison are amongst the headline features to be recently added to InvisibleHand. All three work completely automatically by suggesting lower prices in a notification at the top of the web browser. InvisibleHand is reinforcing the extension’s technology by lodging patent applications for its real-time price comparison, user interface and self-healing code within its price detection system.
proclaimed bumper revenue increases, millions of pounds worth of savings for UK users and upstream conversions that are substantially superior to those of more traditional price comparison websites. There’s no shortage of interest from retailers, either. Thousands have agreed to work with InvisibleHand and hundreds are already live on the service. Judges were impressed by InvisibleHand’s innovation and the non-intrusive functionality.
shortlisted entries ++ Broadbandchoices.co.uk for Sky Winter Promotion ++ InvisibleHand ++ Savoo ++ vouchercloud
sponsored by
The figures speak for themselves. InvisibleHand has proudly
Judges were impressed by InvisibleHand’s innovation YOY and its non-intrusive functionality.
Network Innovation SPONSORED BY
Winner
OMG for OMG Rewards
Network Innovation
Highly Commended RevenueWire for CallStream
Networks utilising incentive-based offers for advertisers and publishers is still a successful means of acquisition. OMG created OMG Rewards to usher in a new wave of advertisers and publishers who don’t traditionally operate in this space. The solution encompasses an online rewards management product suite and technical solution to support customer incentives and customer retention. Existing or new customers can benefit from tailored rewards and the platform’s able to handle a plethora of incentive types including cashback, own-brand discount, voucher codes and third-party vouchers similar to those from a high street retailer.
Judges gave glowing reviews regarding several successful big-name financial brand implementations of OMG Rewards. Halifax witnessed an impressive three-figure percentage growth in the monthly campaign volumes from two cashback sites. Santander is still using OMG Rewards to great effect with a strong demand uplift, conversion improvements and upsurge in sales. All of which was made possible with the offer of cashback, gift certificate, market-leading in-credit interest rates and free overdraft facilities.
shortlisted entries ++ Affiliate Window for Affiliate Window CTS ++ Affiliate Window for Compliance ++ Affiliate Window for Vertical Specialists ++ OMG for OMG Rewards ++ RevenueWire for CallStream
sponsored by
Judges gave glowing reviews regarding several successful big-name financial brand implementations of OMG Rewards.
Best 3rd Party Application SPONSORED BY
We hope your night went with a Bang!
Winner
Nectar
A ValueClick Company
ValueClick Companies
Oxford House | 182 Upper Richmond Road | London | SW15 2SH | United Kingdom www.uk.cj.com
Highly Commended R.O.EYE for eBay Skimlinks
Best 3rd Party Application
Congratulations to all of those who won and all of those who were shortlisted for a Performance Marketing Award. In particular there were a nice handful of Commission Junction and ValueClick clients listed this year including:
It’s well-known that Nectar is one of the longest running loyalty programmes in the UK. To still be able to capture a judge’s interest with unique marketing innovation after ten years in the game is a testament to the company’s longevity. On this occasion the loyalty card company noted how Nectar Compare - its price comparison shopping engine - was being under-utilised and decided on a thorough reimagining. Nectar has since evolved the engine into Nectar Price Checker, boasting a number of improvements including the ability to allow customers to see an increasing array of product information without the need to
navigate away. The feature makes it possible for customers to jump to the advertisers’ site with one click, save products of interest and utilise Facebook Like integration. Nectar noted year-on-year growth in sales and revenue to advertisers. Improvements and various other executions such as the rebranding, redesign and site repositioning were also behind the immediate impact on customer behaviour that complemented their growth.
shortlisted entries ++ Nectar ++ Commission Junction for Ad Genie ++ InvisibleHand ++ R.O.EYE for eBay ++ Skimlinks ++ Ve Interactive
sponsored by
Nectar's Price Comparsion Integration noted year-on-year growth in sales and revenue to advertisers.
Best use of Data SPONSORED BY
Winner
myThings for Littlewoods
Sign up for the next IAB workshop:
Highly Commended Affiliate Window for Sky
Monday 11th June, 9.30am – 4.30pm £150+VAT for IAB members • £300+VAT for non-members
IAB workshops are fun packed full day or half day sessions, led by the IAB team and experts from our IAB councils. They are designed to provide you with a better understanding of a specific area of the industry, to give you an opportunity to ask all the tricky questions you’ve always wanted answered and allow you to meet and network with your peers.
To book your place or find out more contact our Senior Education Manager Mizzy Lees. mizzy@iabuk.net • 020 7050 6959 • @iabuk • www.iabuk.net
Best use of Data
How to best generate leads online
Harnessing 1st Party Data from the advertiser’s internal systems and combining this with personalisation engines, myThings managed to create a uniquely optimised Christmas campaign for Littlewoods that intertwined thousands of personalised dynamic creative. Improved targeting and increased performance were the culminations of this highly successful seasonal campaign. One judge was impressed with the amount of data touch points used in the campaign, which included a wealth of 1st party, 3rd party and performance data. The upshot of all this was myThings boasting a very impressive ROI and a high postclick conversion rate.
Ground-breaking in its use of so many disparate data points, this campaign has been described as being at the very bleeding edge of what is in the display space today.
shortlisted entries ++ 7thingsmedia for Affiliate Manager Plus ++ Affiliate Window for Sky ++ Affiliate Window with Quidco and RAC ++ Churchill Insurance (with Quidco and OMG) ++ Digital Window – The Strategy Team ++ myThings for Littlewoods
sponsored by
One judge was impressed with the amount of data touch points used in the campaign
Best New Entrant SPONSORED BY
Discover 18 million new customers at your fingertips
Winner
Performance Horizon Group Highly Commended Affiliate Window for Zalando Nectar eShops
Following ExactView’s launch in early 2011, Performance Horizon Group has pledged throughout that real time access to data and strong, direct relationships are key to driving real business success for brands.
Social Media Direct Mail
Nectar is the nation’s most popular loyalty programme – we can offer retailers access to over 18 million collectors and provide your brand with multi-channel exposure. To discover how loyalty pays and to discuss opportunities in more depth, please visit nectar.com/eShops
Best New Entrant
App
Building its ExactView technology on a proprietary API caused many of our judges to agree there was clear evidence within their entry that Performance Horizon Group’s bold objectives had clear grounds for improving relationships can be used at the cutting-edge of technology within Performance Marketing.
overhaul Performance Marketing as we know it. "It is set to shake up how relationships and key publishers are managed within the industry, allowing brands to manage their programmes more closely, heightening the development and knowledge of the performance industry within the brands' digital mix".
shortlisted entries ++ 7thingsmedia for Ideal World ++ Affiliate Window for Zalando ++ Linking Mobile ++ Performance Horizon Group ++ Promocodes
sponsored by
One judge commented on how ExactView technology could
Our Digital product suite includes: • Nectar eShops – over 500 top online brands • Nectar Daily Deals • Nectar Fashion • Nectar Entertainment • Nectar Search Toolbar powered by Yahoo! • Nectar Price Checker • Voucher Codes • Gift Finder
One judge commented on how ExactView technology could overhaul performance marketing
Best Lead Generation Campaign SPONSORED BY
Winner
Premium Lead Generation Experts - For more information visit:
www.aspectwebmedia.com/pma2012 At Aspect Web Media we believe lead generation is the heart and soul of businesses large and small. We understand that capturing data online is only the first step towards realising long term value from customers. That is why we focus on acquiring premium leads through our own portfolio of themed data capture sites.
Arena Media for RED Instructor Training
Already doing data capture? No problem. Big brands trust Aspect Web Media to deliver leads straight to their websites. We service diverse sectors such as Finance, FMCG, Automotive and Telecomms.
Highly Commended 7thingsmedia for Secret Sales
SimpleInstantLoans.co.uk
iTestDrive.co.uk
NoMoreDebtToday.co.uk
PremierSolarPanels.com
Credit Card
Finders TwoMinuteSurveys.co.uk
t: 0845 643 2371 e: info@aspectwebmedia.com @AspectWebMedia
CreditCardFinders.co.uk
Aspect Web Media | Diamond House, Vulcan Road North, Norwich, NR6 6AQ www.facebook.com/AspectWebMedia
Lead Generation | Email Marketing | Technology Solutions | Mobile Marketing | Web Design
Best Lead GENeration Campaign
Try us out and we will give you the chance to receive £4000 worth of leads just for getting in touch. Simply visit www.aspectwebmedia.com/pma2012 for details.
Improving the lead generation campaign for RED Instructor Training was the top priority for Arena Media. The team created sharp objectives by adapting to budget shifts, improving enquiry-to-sale conversion rates and delivering a smarter flow of leads. Arena Media was able to serve up lead quality through data validation technology and other validation platforms, helping to see an improvement in the standard of leads being pushed through to the RED call centre. Success in the overall operational efficiency of the campaign was visible to all the judges, which was made possible by delivering a more regular flow of quality
leads through to the call centre. Bespoke campaign placements were added across carefully selected media resources, which meant Arena Media was able to create a number of CPA deals with publishers to drive overall lead volume and successfully balance out lead flow. The outcome of the agency’s efforts was a campaign that saw an impressive year-on-year growth for cost per enrolment, coupled with a sharp rise in conversion rates.
an impressive year-on-year growth for cost per enrolment
shortlisted entries ++ 7thingsmedia for Secret Sales ++ Arena Media for RED Instructor Training ++ iProspect for Acuvue ++ Mindshare for Mazda ++ ValueClick Media for Canderel
sponsored by
Best Search Campaign SPONSORED BY
Congratulations to all the award winners from...
Winner
Nominated for the
2012 NeTwORk
INNOvATION
AwArd
Found. with Starcom MediaVEST Group for Flybe Highly Commended Carat for Vodafone Net Media Planet for Mac / Microsoft
Digital TransacTions www.revenuewire.com
Our Leading Affiliate Network
Our ConversionOptimized Shopping Cart
Our Tech Support Revenue Program
Best Search Campaign
Powering Your
SMG challenged Found to increase Flybe’s flight bookings through paid search during January, one of the most competitive months of the year for travel. The overall goal - to drive seven figures of incremental sales - was not an easy one because Flybe already had a comprehensive PPC campaign running. To avoid encroachment on this existing campaign, the keyword parameters were limited to long tail only and position one on the most competitive terms was the sub-objective.
possible to structure the Adwords account to allow automatic keyword level optimisation.
Found achieved its targets by using what it called, ‘Magic Broad Match'. The methodology works by creating highly relevant adtext across thousands of keywords. It was then
The results saw Found smash their incremental sales targets and added a further significant contribution to the campaign.
Big results were reported thanks to this new strategy. Across thousands of flight combinations, Google rewarded Found’s higher CTRs with great quality scores. The broad matching leverage meant the agency achieved lofty positions in the search engine results and commanded high click volumes and sales.
shortlisted entries ++ Carat for Vodafone ++ Found. with Starcom MediaVest Group for Flybe ++ MEC for Halifax ++ Net Media Planet for Mac / Microsoft ++ Starcom MediaVest Group for Europcar ++ VoucherCodes.co.uk for Boots
sponsored by
the results saw Found smash their incremental sales targets
Best use of Email SPONSORED BY
aspectweb:media OUTSTANDING SERVICES, OUTSTANDING RESULTS
Winner
Email Marketing Excellence - For more information visit:
www.aspectwebmedia.com/pma2012
Grow your Business with Email Marketing
VoucherCodes.co.uk for The Body Shop
With Aspect Web Media, finding new customers is easy. We use permission-based email marketing to grow businesses.
Highly Commended Nectar
Whether your objective is to sell a product or service, acquire newsletter registrations or build a prospect database, we have the solution. Contact us today and you will be entered into a competition to win £4000 worth of our email inventory.
Best use of Email
We have helped find customers for
t: 0845 643 2371 e: info@aspectwebmedia.com @AspectWebMedia
Aspect Web Media | Diamond House, Vulcan Road North, Norwich, NR6 6AQ www.facebook.com/AspectWebMedia
Lead Generation | Email Marketing | Technology Solutions | Mobile Marketing | Web Design
Quite simply, the objective was to become The Body Shop’s number one affiliate partner over the key Christmas period. VoucherCodes. co.uk wanted to utilise a comprehensive email campaign strategy focused on promotional seasonal discount vouchers, which were capable of delivering significant incremental sales online and in-store. Retail trends were analysed to discover optimal campaign sending times and dates making coordination of The Body Shop voucher promotion much more targeted. Demographic data was also harnessed to ensure the newsletter offer reached the optimal userbase. Partnerships with other online
websites helped deliver the email to several million more inboxes, plus the Mobile channel was also harnessed to enable vouchers to be redeemed offline or online. As per the objective, TradeDoubler were able to confirm VoucherCodes. co.uk was crowned The Body Shop’s number one affiliate partner for the campaign period . The Body Shop was overwhelmed by the AOV brought about by the campaign.
shortlisted entries ++ Nectar ++ Azam Marketing ++ Freemax Media for Aunt Bessie’s ++ Freemax Media for Broadband Genie ++ SaleCycle ++ VoucherCodes.co.uk for The Body Shop
sponsored by
VoucherCodes.co.uk was crowned The Body Shop’s number one affiliate partner
Best use of Social Media SPONSORED BY
Winner
NHS Blood and Transplant
Click here... oops, you can’t You can at www.coull.com
The video Performance Network
Best use of Social Media
Highly Commended Affiliate Window for The Hut Group
Last year’s National Blood Week brought about the creation of a Facebook presence by the NHS to support and grow the overall programme. Organic growth proved fairly successful, but the NHSBT (National Health Service Blood and Transplant) wasn’t going to stop there. It sent out National Blood Week PR and noticed a quadrupling of those liking the page. Content with the current community and how it was interacting, NHSBT developed an exclusive Facebook advertising campaign requesting individuals share details about their need for blood. Case studies were created once the individuals had given permission for their stories to be shared, which were then used as part of the Facebook campaign. Likes increased
six-fold as part of the social strategy and NHSBT was pleased by a cost per appointment that was 50% better than that accomplished by more mature media. Further expansion of the Facebook userbase was sought through partnering with a national newspaper’s digital launch. The result was a 40% increase in Facebook likes. The volume of users on the page meant that the NHSBT Facebook offering was now the world’s top blood services site.
shortlisted entries ++ Affiliate Window for The Hut Group ++ NHS Blood and Transplant
sponsored by
The vast active community is now sharing blood-related stories, pushing up donations and helping the NHSBT make improvements to the transfusion service as a whole.
NHSBT Facebook offering was now the world’s top blood services site.
Best use of Mobile SPONSORED BY
Winner
Commission Junction for Argos
Best use of Mobile
Highly Commended Quidco for Quidco Mobile
Launching an M-Commerce platform in November 2010 was only the beginning for Argos. The company wanted to drive revenue to its mobile offering throughout 2011. Its mobile targets were to have several hundred publishers sending M-commerce traffic to Argos’ mobile site and to achieve a good 7-figure sum of mobile sales revenue through the affiliate channel. Argos partnered with a notable cashback publisher to build awareness of its mobile website. The partnership meant Argos could offer a seamless mobile transaction, with the user beginning and ending their journey on a mobile device. Geolocation was used to send adverts
to consumers with store-specific offers. Argos also partnered with a mobile telecommunications network where users would see key creative when logging in on their handsets. Commission Junction’s assistance was ever-present during Argos’ M-commerce provisioning. The affiliate network undertook tests that laid the groundwork in tailoring the retailer’s promotional tactics. It meant Argos could develop campaigns around key periods and drill into certain consumer trends. The results were impressive because Argos doubled its publisher target, meaning revenue was much more than it originally set its sights on.
shortlisted entries ++ Commission Junction for Argos ++ Linking Mobile ++ Quidco for Quidco Mobile ++ TradeDoubler for Figleaves ++ TradeDoubler for The Body Shop
sponsored by
Argos could offer a seamless mobile transaction and full mobile experience
Best Consumer Targeting Campaign SPONSORED BY
Winner
184 leading travel programmes
Global Network
live on AffiliateFuture, including Virgin Atlantic, Jet2,
with follow the Sun Support
100% pure performance
delivered by AffiliateFuture in a year
AffiliateFuture:
Fast, simple intergration, live within 24hrs
20 million
holidays in AffiliateFuture travel services
Competitive Pricing AffiliateFuture price
15,000
travel specific publishers
Cookieless
tracking technology
108,723,064 clicks generated in 2011 for AffiliateFuture’s merchants
Best Consumer Targeting Campaign
The Co-operative Travel, Balkan, Bluestone & AutoEurope
5,941,640 leads
match guarantee
Criteo for TotalJobs
Highly Commended ZenithOptimedia with Top Cashback for B&Q
Historically, search marketing has been used by Totaljobs to target job seekers. The job site decided it wanted to use a similar model and extend that across a wider environment. The advertising needed to contain a higher level of relevancy and ensure the company’s spend was focused on channelling a high volume of qualified applications. Similar jobs on other sites meant ensuring recall beyond Totaljobs’ own site was crucial. Criteo was selected by Totaljobs in late 2011 because of the company’s ability to generate a similar ROI to search using its performance display solution. Armed with Criteo’s product, Totaljobs jobseekers could
be targeted with vacancies they’d previously browsed on the vacancy board when on other sites like news pages, but new ads matching their criteria would also appear. Only jobs that are still live on Totaljobs are shown in the adverts making it a cost-effective form of marketing. Slightly over two thirds of job applications generated by Criteo are for jobs that applicants haven’t seen before. The good news doesn’t end there for Totaljobs, though. Criteo successfully created a one-to-one communications channel between Total jobs and its target audience, which equated to a significant uplift in qualified leads.
shortlisted entries ++ 7thingsmedia for Agent Provocateur ++ M/Six and Affiliate Window for TalkTalk ++ Criteo for Totaljobs ++ Doctors Without Borders and Mediaplex ++ Merchenta for Virgin Balloons ++ ZenithOptimedia with Top Cashback for B&Q
sponsored by
the company’s ability to generate a similar ROI to search www.affiliatefuture.co.uk | Email: sales@affiliatefuture.co.uk | Tel: 020 7936 6511 | Twitter: https://twitter.com/afffutureuk
Best use of Affiliate Marketing as part of a Multi-Channel Campaign SPONSORED BY
Winner
■ ■ ■ ■ ■
15 years of global affiliate marketing expertise Innovative tools enabling partner success Networking Opportunities Exclusive Advertisers Quality Publishers
Join our growing family of satisfied customers* and be another LinkShare success story.
AFFILIATE MARKETING SOLUTIONS THAT DRIVE RESULTS Learn how you can expand your reach and find new customers. Visit our website at: www.linkshare.co.uk
Best use of Affiliate Marketing as part of a Multi-Channel Campaign
Vouchercodes.co.uk for New Look Highly Commended Commission Junction for Flybmi vouchercloud for White Stuff Driving significant sales volume using one exclusive offer across both online and in-store was the main goal for VoucherCodes.co.uk as it proved to New Look's its multichannel marketing competence. Millions of newsletter subscribers and hundreds of thousands of Facebook fans gave the New Look campaign plenty of promotional traction, and once combined with the iPhone application and hosted printable vouchers that could be redeemed at over 1000+ New Look stores, a truly multi-channel approach was underway.
discount on all orders – only ran for eleven days. During the period the multi-channel campaign combined email, social, mobile, search, website and editorial coverage to great effect, generating seven figures of sales revenue, the lion's share of which was produced by tens of thousands of in-store redemptions.
shortlisted entries ++ Affiliate Window for Sky ++ Nectar ++ Commission Junction for Flybmi ++ Fifty6 for Virgin Media ++ TradeDoubler for Jessops ++ vouchercloud for White Stuff ++ VoucherCodes.co.uk for New Look
sponsored by
VoucherCodes.co.uk’s coupon giving consumers an exclusive 25%
VoucherCodes.co.uk utilised e-mail, social, mobile, search, web and editorial coverage.
Best Managed Affiliate Programme SPONSORED BY
The PPC People
Winner
Take a much bigger bite of the online market. At Net Media Planet we’re motivated by performance and focused on delivering results above and beyond expectations.
• We can help you find new sales in the UK & Globally • We can bring success from mobile and tablet search • We can deliver award winning performance So if you’re hungry to maximize the potential of your online marketing, we’re the planet to be on. For more information or to arrange a meeting, call Andrew Turner on 0870 875 7192 or visit netmediaplanet.com
Best Managed Affiliate Programme
TradeDoubler for The Body Shop Highly Commended 7thingsmedia for Ted Baker Affiliate Window for Sky In what is always a heavily competitive and high quality category, this year sees TradeDoubler's operations of The Body Shop programme as the winner of 'Best managed affiliate programme' for 2012. Once network objectives were created to tackle the ambitious targets set by the advertiser, an affiliate hub was deployed that incorporated a host of new features including feeds, tools, videos, social content, offers and news. A move which, combined with a new host of themed affiliate days that were targeted to ensure maximum use of time and content, ensured affiliate uptake and productivity was increased.
TradeDoubler left no stone unturned, and judges were impressed with how they strived to meet their target. An affiliate programme with a large Performance-based feel to it, utilising the latest third party technology to provide promotional material across web, social, video and mobile amongst others, enhanced the programme's offering. The Body Shop was left immensely satisfied because not only was the targeted online sale contribution achieved, but there was also solid percentage increases in sales, revenue and AOV.
shortlisted entries ++ 7thingsmedia for Ted Baker ++ Affiliate Window for Debenhams ++ Affiliate Window for LOVEFiLM ++ Affiliate Window for O2 ++ Affiliate Window for Sky ++ affilinet for Matalan ++ Rakuten LinkShare for The White Company ++ MEC for Everything Everywhere ++ TradeDoubler for The Body Shop ++ TradeDoubler for Tesco
sponsored by
The PPC People
every aspect of the affiliate program was scrutinised to great effect
International Excellence Award SPONSORED BY
Winner
■ ■ ■ ■ ■
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International Excellence Award
Skimlinks
Highly Commended Rakuten LinkShare for NET-A-PORTER Skimlinks firmly believes that an international mindset is critical for any successful business, which was why the company opened an office in the USA at the end of 2010. It didn’t go about the expansion halfheartedly either, key executives from other regions formed a high profile team with the aim of expansion through 2011. They didn’t fail. Tens of thousands of merchants are now on-board to accompany relationships with some of the country’s most important networks. The USA wasn’t the end game. Skimlinks invested heavily in its technology, bolstering product references in the US, UK and Canada. Germany is soon to be involved and
plans are afoot for SkimWords to be developed for other European territories such as France and Spain. Latin America and the Far East are also on Skimlinks’ radar with Brazil, China and Japan of particular interest. Success wass needed to fuel expansion and Skimlinks has shown what’s possible simply through Amazon country properties along where it drove six-digit sales for nine territories. The total sales volume the company has driven exceeds nine digits in pounds sterling.
shortlisted entries ++ 7thingsmedia for 7thingsmedia and friends ++ Rakuten LinkShare for NET-A-PORTER ++ Neo@Ogilvy for Sony ++ Skimlinks ++ TradeDoubler for Aer Lingus ++ Ve Interactive
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total sales volume the company has driven exceeds nine digits
Hotshot Rising Star Award SPONSORED BY
WORRIED ABOUT YOUR PERFORMANCE?
Winner
Pete Newman from Found
QUISMA is all about Performance, and can help you deliver the results you want across:
Highly Commended Stephanie Small from Neo@Ogilvy
Hotshot Rising Star Award
Retargeting Customer Journey Analysis Real Time Bidding Conversion Optimisation
Sales Modelling Performance-based Display Advertising Marketing Intelligence
Dynamic Creative Optimisation Real Time Tracking Technology Affiliate Marketing
QUISMA is the leading European agency for performance marketing. With more than ten years experience, eleven offices in nine countries and over 150 employees, working across a variety of sectors for leading brands. QUISMA is part of Group M – a WPP company. To find out how we can work together call Ellie Edwards on 07802 264094 or visit www.quisma.com
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QUISMA UK Ltd. a WPP company
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In another extremely close and impressive category, this year's Hotshot Rising Star Award went to Pete Newman from performancebased agency Found. Following sucessive promotions and administering an internal reshuffle that changed the way certain aspects of the company were perceived, Pete has shown how his entrepreneurial spirit has led to a number of initiatives being launched on the back of his ideas, greatly impacting the company over the past 12 months. With passion and commitment at the heartbeat of his work, Pete has been instrumental in the overall
company growth that Found had achieved year on year, winning new business across a plethora of performance channels and working with internal teams from campaign inception to ensure success in deliverables. Pete has contributed to a variety of initiatives for Found from masterminding PPC training sessions for affiliate networks to striking up Found's first ever lead-generation social media campaign, which won two awards in 2011.
shortlisted entries ++ Adam Bullock from Top Cashback ++ Andrew Chung from Twentysix Digital ++ Chris Bishop from 7thingsmedia ++ Chris Worthy from R.O.EYE ++ Graham Jenner from Top Cashback ++ James Little from Top Cashback ++ Matt Swan from Affiliate Window ++ Pete Newman from Found ++ Rakhee Jogia from Rakuten LinkShare ++ Stephanie Small from Neo@Ogilvy
sponsored by
Not bad, considering he's only been with the company for around 18 months!
With passion and commitment at the heartbeat of his work
Best Agency SPONSORED BY
Winner
7thingsmedia
Best Agency
Highly Commended Arena Media LBi Bigmouthmedia In the space of about a year 7thingsmedia went from being a single-channel agency in 2010 to multi-channel in 2011 and it’s now growing in every area. The company has made a number of successful account wins over that period. Using Affiliate Manager Plus - 7thingsmedia’s bespoke software for leading account managers to suitable affiliates - it was able to generate an extremely impressive ROI increase for client Ideal World. Affiliates weren’t the only part of performance marketing used, 7thingsmedia also adopted integrated search and display campaigns to generate traffic that secured an equally impressive sales increase.
Another high profile brand was able to benefit from 7thingsmedia's approach to sales generation. The agency brought its EPC formula to bear on a brand hindered by low conversion and click-through rate, but a high average order value. By recruiting high-end luxury publishers and arming them with the right content coupled with a highly optimised commission, the large ROI had judges showering 7thingsmedia’s with praise because of it impressive multichannel strategic approach and the strength of the agency’s development within the industry.
shortlisted entries ++ 7thingsmedia ++ Affiliate Window for the Affiliate Window Agency Team ++ Arena Media ++ LBi Bigmouthmedia ++ MEC ++ Starcom MediaVest Group
sponsored by
The large ROI had judges showering 7thingsmedia’s with praise
Best Finance Advertiser SPONSORED BY
Winner
CUSTOMERS.
Arena Media for Legal & General
ON DEMAND.
Highly Commended Neo@Ogilvy for AMEX
ZERO RISK. AT SCALE. ON DEMAND.
eProspects is a leading online performance based advertising company. We help our clients to acquire customers proďŹ tably, at scale and on demand with minimal risk and cost by leveraging our proprietary technologies, industry speciďŹ c expertise and multi-channel media approach. www.e-prospects.com 0207 510 0770
Best Finance Advertiser
YOU SET THE GOALS. WE DELIVER THE CUSTOMERS.
Legal & General ran a series of content campaigns. A notable one was its attempts to understand customer purchase habits in its investment arm. Arena discovered customers were researching investment products right up to the ISA deadline and not purchasing until the last minute. Arena wasted little time and decided using content sites early on in the customer journey for branding and education with additional exposure on tenancy rates its first port of call. Later on Arena opted for a heavy direct response approach. It wanted to use sites that appear towards the end of the journey to convert customers who were previously
browsing. Browsers or researchers were directed to more informative pages of the Legal & General site, whereas hot leads that had been shown a direct response listing were sent to an application page. Arena also advertised the more profitable funds to the correct audiences to improve conversion on more valuable products. During November every live affiliate on the life insurance programme was backing the campaign, which could be clearly seen in the results. Three-figure year-on-year increases were recorded during the campaign period and online life insurance sales were almost double those of the target for November.
every live affiliate on the life insurance programme was backing the campaign
shortlisted entries ++ Affiliate Window for RAC ++ Arena Media for Legal & General ++ LV= ++ Neo@Ogilvy for AMEX
sponsored by
Best Finance Publisher SPONSORED BY
Standing Tall in Finance
Winner
Well done to all the nominees and winners at this year’s awards
Found. for Post Office
A big sector like finance requires big ideas That’s why we’re proud to be shortlisted for Best Network Innovation. Bigger, better thinking means our latest products and technology will help you connect in more ways, with more customers, to boost your sales.
Affiliate Create and manage high-performing campaigns that grow sales and build your brand. We offer quality programmes, market leading commissions and hands-on account management.
As one of the UK’s top affiliate networks we’ve helped our clients engage with their audience in exciting, flexible and innovative ways.
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Best Finance Publisher
Highly Commended Azam Marketing
As an established high street brand, finding new ways for the Post Office to innovate whilst remaining competitive is a constant conundrum at the heart of the brand, and for agency Found. Having partnered with the Post Office for five years the focus of the two companies was to heavily promote two new saver products. Objectives were to capture all prospective searchers on the space, prevent leakage on terms, expand targeting and leverage the social sphere. No mean feat. Found built a website to encompass simplicity of use, an embedded social strategy along with mobile and tablet enhancement. The site acted
as an informative channel to Post Office products using a regularly updated blog with new and tips for the whole value-added experience. Using a number of activities including link baiting, directories, link wheels, PR and content Found delivered traffic to the website and increased page rankings within natural search. The adoption of broad PPC activity, mobile/tablet device targeting and social media meant Found delivered an eye-opening six-figure sales value across all paid search activity.
shortlisted entries ++ Azam Marketing ++ Found. for Post Office
sponsored by
Year-on-Year traffic was up, as was revenue. A success in what's still a challenging market.
The site acted as an informative channel to Post Office products
Best Casino & Gaming Advertiser SPONSORED BY
part of the GF Group
Winner
dublinbet.com
Best Casino & Gaming Advertiser
Highly Commended Commission Junction & Paddy Power
Marketing for online casinos can be a tricky prospect when compared to the ever-changing sportsbook industry. Casino products rarely change, creating a challenge when stimulating existing and prospective customers, but it’s a challenge Dublinbet.com managed successfully with the campaign that won the company this award. Revolving all Dublinbet.com’s creative around a casino-themed Trick or Treat campaign meant it was instantly recognisable throughout the business’ various digital properties including microsite, banners and social media. The microsite gave the user two options for a bonus, however the Trick option was of more value with the
hope that word of this would spread virally. Visitors were also incentivised to leave their email address in return for a themed Dublin trip.
shortlisted entries ++ dublinbet.com ++ Commission Junction & Paddy Power
Dubinbet.com was between SEO/ PPC providers at the time of the campaign, which makes its campaign even more of an accomplishment considering social media and forum communities were the dominant force for driving traffic. sponsored by
In just one day the company multiplied the cost of the campaign by about 16 times in terms of revenue over international time zones. Almost one third of all deposits into the online casino came through the promotion proving to the judges that excitement could be fed around a static product.
part of the GF Group
one third of all deposits into the online casino came through the promotion
Best Casino & Gaming Publisher SPONSORED BY
Winner
Best Casino & Gaming Publisher
topcashback Tenacy agreements and increased coverage on TopCashback’s site have been tools the company has used with a number of online gambling and casino outlets during 2011. Some of the additional promotion TopCashback provided for clients such as Ladbrokes.com also included a homepage carousel addition, listing on feature offers/ homepage, top tips, Facebook inclusion and Twitter mention. Figures speak volumes and TopCashback was able to reinforce its claims with some impressive statistics. The cashback site’s analysis of the top six gambling outlets detailed how click rates have improved 333% with sales seeing a 69% increase and commission amounts
rose by 59%. Of the various gambling entities, The National Lottery responded the most successfully to TopCashback’s proposition with an increase of 168.8% in the number of people being diverted through to lottery site by TopCashback.
sponsored by
Sales achieved from merchants also showcased TopCashback’s prowess at generating click-throughs. Across all the brands the average was a 69% increase. Of course, you can’t talk about sales without alluding to the fact TopCashback earned its top six merchants an increase of 59% on total commission. All of which are staggering figures that will have coerced judges to select TopCashback as the best casino and gaming publisher.
TopCashback earned its top six merchants an increase of 59% on total commission
Best Retail Advertiser SPONSORED BY
Winner
Affiliate Window for Phase Eight Highly Commended affilinet for Debenhams
vouchercloud is delighted to sponsor the Best in Retail category
Talk to us about setting up in-store, online and m-commerce campaigns affiliates@vouchercloud.com 0117 934 1493
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Best Retail Advertiser
Intelligent, innovative and experimental are three words Affiliate Window uses to describe its affiliate programme with Phase Eight in 2011. Objectives for 2011 included aligning the affiliate strategy with overall brand goals, optimising the programme to increase revenue by a set percentage year-on-year, using online-only promotions tactically and working closely with fashion content sites.
Affiliate Window’s multi-channel approach didn’t only set it apart from its competitors in the judge’s eyes, but increased revenue significantly yearon-year for Phase Eight.
shortlisted entries ++ Affiliate Window for Phase Eight ++ affilinet for Debenhams ++ Commission Junction for Argos ++ Rakuten LinkShare for Oasis
sponsored by
Testing was initiated using vouchers to determine how well different types of coupons were performing. Providing custom and exclusive offers resulted in a very impressive year-onyear increase in voucher code sales.
custom and exclusive offers resulted in a 300% year-on-year increase
Best Retail Publisher SPONSORED BY
LONDON | NEW YORK
Winner
THE BEST AFFILIATE AGENCY, YET OUR CLIENTS REMAIN OUR GREATEST REWARD
Vouchercodes.co.uk
Best Retail Publisher
Highly Commended Nectar Fashion
www.7thingsmedia.com | 020 7017 3190 | hello@7thingsmedia.com Affiliates | Display | International | Lead generation | Mobile | PPC | SEO | Social media
Last year was deemed a success by VoucherCodes.co.uk because of its seven-figure sales offensive, and a large year-on-year increase. The success couldn’t have been achieved had VoucherCodes.co.uk not pioneered a truly full service with multi-channel marketing for retailers. Analysis of historical and real-time trends by VoucherCodes.co.uk takes place prior to campaigns so offers can be optimised more effectively. VoucherCodes.co.uk was shown to dominate in 2011 by securing more top-drawer Hitwise Top 100 retailers than any other site. The company believes part of this is down to every key retail merchant being allocated an account manager
to solve day-to-day issues and help with growth and development on the account. Hitwise’s Upstream websites to Shopping and Classifieds 2011 research showed VoucherCodes. co.uk generated a substantial sixfigure volume of sales for retail partners worth hundreds of millions of pounds. What endeared VoucherCodes.co.uk to judges the most was the coupon company’s ability to steer clear of cannibalising sales through search using its multichannel approach.
VoucherCodes.co.uk counted on incremental traffic
shortlisted entries ++ Nectar Fashion ++ ASOS for ASOS Fashion Finder ++ Found. for Maplin ++ InvisibleHand ++ Top Cashback ++ vouchercloud for White Stuff ++ VoucherCodes.co.uk
sponsored by
Best Travel & Leisure Advertiser SPONSORED BY
paradigm search
Winner
affilinet & nonstopConsulting for Virgin Atlantic
Best Travel & Leisure Advertiser
Highly Commended Commission Junction & TUI
Developing mutually beneficial publisher relationships was a priority for Virgin Atlantic throughout 2011. In order to increase its relationships with publishers, the airline decided to offer them non-monetary rewards to give away via their websites such as flight tickets, corporate box tickets and passes to international leisure parks. By donating such offers of monetary value to the publisher’s cause, it gave the company an increased personality within the space and ensured publishers bought into the concept. Moreover, it tried to treat each affiliate’s activity as if
it were an individual marketing campaign. Planning with individual publishers was initiated, then effectiveness and results were measured. Even Virgin Atlantic couldn’t have envisaged the revenue growth that transpired. The airline’s original targets were met nearly eight times over compared with the previous year. Even sale-generating affiliates grew substantially over the same period.
shortlisted entries ++ affilinet & nonstopConsulting for Virgin Atlantic ++ Lbi Bigmouthmedia & Best Western ++ Commission Junction & Thistle ++ Commission Junction & TUI
sponsored by
paradigm search
Developing mutually beneficial publisher relationships was a priority
Best Travel & Leisure Publisher SPONSORED BY
Winner
InvisibleHand
Best Travel & Leisure Publisher
Highly Commended Found. for Handpicked Hotels
InvisibleHand's dominance has shown again, this time as the Best Travel Publisher for 2012, by ensuring many travel providers were given a new option to compete automatically and more effectively. Innovations have been top of the list for InvisibleHand, which helps to build blossoming relationships with all of its partners in the travel vertical. Users have been able to make use of the extension’s new daily deals tech, which rewards user intent with geo-located and relevant deals.
software, which has a number of patents pending for the back-end technology.
shortlisted entries ++ Found. for Handpicked hotels ++ InvisibleHand
Even more success has been extolled on InvisibleHand through this award victory, which judges opined was down to its innovative feature set and not resting on its laurels from the previous year and continuing to innovate substantially. sponsored by
Automated hotel booking, car rental and flight comparisons have also been introduced into
Even more success has been extolled on InvisibleHand through this award victory
Best Technology & Telecoms Advertiser SPONSORED BY
Best Technology & Telecoms Advertiser
Winner
Affiliate Window for BSkyB Highly Commended Affiliate Window for Vodafone MEC for T-Mobile Traditionally Sky’s customer upgrade sales have come through the calls centre, but the business wanted to shift this online. A dedicated account manager was recruited by Affiliate Window to entice upgrades from within the channel by the end of the year. Through Affiliate Window’s account manager Sky nurtured a unique affiliate relationship with comments about the broadcaster’s ability to recognise the value of affiliates’ traffic from first impression through click to post-purchase ever-present. The company also started monitoring post-impression sales and rewarded key affiliates who lost out due to their positioning at the start
of the funnel. Significant additional onsite coverage and branding was the result of these commission top-ups. Working with Affiliate Window, Sky was able to undertake some intensive data analysis. The research showed how affiliates are involved in 57% of all online broadband sales. The same affiliates are rewarded for 50% of the online broadband sales and 31% of Sky’s overall online sales.
shortlisted entries ++ Affiliate Window for BSkyB ++ Affiliate Window for Vodafone ++ Affiliate Window & buy.at for Carphone Warehouse ++ Affiliate Window & buy.at for O2 ++ MEC for T-Mobile ++ TradeDoubler for BT
sponsored by
Sky was ecstatic with Affiliate Window’s ability to power an impressive percentage of all online sales not least because it was well above the target originally set.
Significant additional onsite coverage and branding was the result
Best Technology & Telecoms Publisher SPONSORED BY
€ A UDG Company
aFFiLiate MaRKeting
RFORManCe MaRKeting
KeYWORD aDVeRtiSing
OnLine MaRKeting
RetaiL
RetaRgeting
FinanCe
teLeCOMS
aFFiLiate MaRKeting
OnLine MaRKeting
SeaRCH engine MaRKeting AccelerAte your Liate MaRKeting AffiliAte mArketing performAnce
MaRKeting
ng
Winner
PeRFORManCe MaRKeting
uSwitch
FeeD ManageMent
OnLine MaRKeting
aFFiLiate MaRKeting
aFFiLiate MaRKeting
2
KeYWORD aDVeRtiSing
KeYWORD aDVeRtiSing
RetaRgeting
FeeD ManageMent
PeRFORManCe MaRKeting
The global affiliate management agency running programs in over 20 countries
2
Dedicated, exceptional, proactive account management
2
Proprietary management technology & sophisticated
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technical solutions powering your program e.g. all-network tracking, feed management, real-time reporting, retargeting and many more contact us: 2
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Continuously Delivering Results
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Best Technology & Telecoms Publisher
RManCe MaRKeting
tRaVeL
Highly Commended Broadbandchoices.co.uk
Helping people discover the best value deals for telecoms in their homes is part of what makes uSwitch the market-leading comparison site for this vertical according to Hitwise. The acquisition of Top10.com helped a great deal. uSwitch.com even announced 50% year-on-year growth for the last six months of 2011 once the purchased property had been fully integrated.
considerable leap with over double the original percentage of users accessing uSwitch via a mobile.
Once uSwitch realised an increasing number of its customers were accessing the broadband comparison channel using mobile browsers, the company created a purpose-built journey specifically for phone-wielding customers. The culmination of the re-design led to a
uSwitch solved the issue by building a proprietary offer portal for its partners, which produced an additional portion of revenue for the final quarter of last year. It was the combination of strong traffic and great ROI, which led judges to give uSwitch the nod for this award.
shortlisted entries ++ Broadbandchoices.co.uk ++ uSwitch
Mobile wasn’t the only improvement to warrant the judges’ attention. uSwitch discovered a large portion of purchases made through the site weren't able to be fulfilled due to consumer technical efficiencies. sponsored by
uSwitch solved the issue by building a proprietary offer portal
Network Achievement Best Advertiser Support SPONSORED BY
Network Achievement Best Advertiser Support
Winner
Digital Window Over the past 12 months, the Digital Window entry, comprising of both Affiliate Window & buy.at, has clearly shown how they’ve tailored their advertiser support, marketing and strategy services to support advertiser needs, whilst ensuring programme optimisation and growth. Through utlising a set number of teams working in a support capacity for advertisers, internal collaboration was rife. The Publisher Services Team have been consistent in working closely with account managers, promoting the latest publisher innovation and technology that is being harnessed today, and enabling advertisers to
benefit from working with these publishers on a closer level. The communications team have also added an optimum promotional and marketing arm for advertisers, plus the additional benefit of the strategy team at Digital Window. The company’s broad remit throughout 2011 has added significant value to advertisers by supplying a raft of research and insights that is unrivalled in volume. It has all contributed to Digital Window being rewarded with the Best Advertiser Award this year.
shortlisted entries ++ affilinet ++ Digital Window ++ Rakuten LinkShare ++ TradeDoubler
sponsored by
Internal collaboration was rife for Digital Window, enhancing Advertiser Support
Network Achievement Best Publisher Support SPONSORED BY
Network Achievement Best Publisher Support
Winner
TradeDoubler TradeDoubler had firmly aligned clear publisher support goals in 2011.
dropped dramatically within the year and overall publisher productivity had risen.
In order to fulfill these objectives TradeDoubler drastically altered its publisher support team on an international level to put in place what it believed to be the right structure as a network to meet the needs of every type of affiliate.
The impressive results witnessed following alignment of these new publisher support goals compelled judges to reward TradeDoubler with the highest votes of the evening in this category, and along with publisher votes from affiliates4u. com the Best Publisher Support gong is awarded to TradeDoubler in 2012.
By implementing a new ticketing system, heightened publisher account management for top performing and potential partners, alongside dedicated new publisher managers and international publisher managers into the support mix, resolutions to support queries
shortlisted entries ++ TradeDoubler
sponsored by
TradeDoubler drastically altered its support team.
Publisher’s Choice of Network SPONSORED BY
Winner
Publisher’s Choice of Network
TradeDoubler All change for the first time in 5 years, as publishers come out in support of a new network for this very competitive award. Following a concerted decision to improve publisher development and support levels throughout 2011, the voted for award by Publishers on affiliates4u.com, have voted in favour of a new winner of the Publisher’s Choice of Network crown for 2012 in TradeDoubler
‘have helped us substantially source and target new revenue options, many of which we were not alluded to and would no doubt have missed.’
sponsored by
Publishers voted in their hundreds via affiliates4u.com and this year we have a new winner for this highly anticipated Performance Marketing Award.
Having recruited more staff to focus on publisher development, the team at TradeDoubler implemented new strategies to tailor monthly and quarterly performance reviews that one publisher commented
All change for the first time in 5 years as Publisher's Choice of Network gets a new home.
Save the date Performance Marketing Awards 2013 7th May!