Perksdeck2 2013

Page 1

Allan Anastacio | January 2013


Earned media is the most effective way to drive brand lift

5,000 ads per day

4x brand lift

Paid Media

Earned Media

Banner blindness


84% of Millennials say user-generated content influences what they buy


40% read content from others who have already tried the product they are considering


74% of Millennials rely on social media to influence their purchasing decisions


61% say Facebook posts promoting events influence their decisions to attend events and make related purchases



Influencers have unparalleled trust and reach


Klout empowers content creators & connects them with relevant brands

8

Proprietary Data Algorithms

450M

Users in the Klout Influence Graph

15

Social Networks Processed

120

15B

Terabytes of User Data Stored

Social Signals Processed Daily

200K

Indexed Users Added Every Day

50B

API Calls Delivered Monthly


The Evolution of Klout

Twitter Data Cross-network Data Real-world influence Topical influence

Expertise


Klout finds the most relevant influencers for your brand


42% of the AdAge 100 rely on Klout


Take your product launches to the next level with Klout Perks

AUDIENCE TARGETING

INFLUENCER ACTIVATION

CONTENT CREATION

CAMPAIGN ANALYTICS


Audience Targeting


Influencer Activation


Content Creation

Other Networks

Klout users created 4M pieces of branded content in H1 2013 (for 12.5B imp)


Campaign Analytics

WHO WHERE

WHAT IMPACT


Ways to enhance your Perks


New York 149 Fifth Ave, 16th New York, NY 10010 212.823.0974

Brand Partnerships

Allan@klout.com 954.918.2711

LEARN MORE AT BUSINESS.KLOUT.COM


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