Allan Anastacio | January 2013
Earned media is the most effective way to drive brand lift
5,000 ads per day
4x brand lift
Paid Media
Earned Media
Banner blindness
84% of Millennials say user-generated content influences what they buy
40% read content from others who have already tried the product they are considering
74% of Millennials rely on social media to influence their purchasing decisions
61% say Facebook posts promoting events influence their decisions to attend events and make related purchases
Influencers have unparalleled trust and reach
Klout empowers content creators & connects them with relevant brands
8
Proprietary Data Algorithms
450M
Users in the Klout Influence Graph
15
Social Networks Processed
120
15B
Terabytes of User Data Stored
Social Signals Processed Daily
200K
Indexed Users Added Every Day
50B
API Calls Delivered Monthly
The Evolution of Klout
Twitter Data Cross-network Data Real-world influence Topical influence
Expertise
Klout finds the most relevant influencers for your brand
42% of the AdAge 100 rely on Klout
Take your product launches to the next level with Klout Perks
AUDIENCE TARGETING
INFLUENCER ACTIVATION
CONTENT CREATION
CAMPAIGN ANALYTICS
Audience Targeting
Influencer Activation
Content Creation
Other Networks
Klout users created 4M pieces of branded content in H1 2013 (for 12.5B imp)
Campaign Analytics
WHO WHERE
WHAT IMPACT
Ways to enhance your Perks
New York 149 Fifth Ave, 16th New York, NY 10010 212.823.0974
Brand Partnerships
Allan@klout.com 954.918.2711
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