Perk Wrap Up Report 11.13.13 – 12.31.13
KLOUT PERKS: Enables marketers to generate earned media at scale for product launches and events via authentic sources.
EXECUTIVE SUMMARY OBJECTIVE: To build buzz around ESPN The Magazine and drive registrations for ESPN Insider.
13,334
38,665,922 68,589,483 *The unique number of people who saw influencer endorsements and subsequent engagements (i.e. tweets, posts, etc.) as a result of the campaign.
**Total number of times influencer endorsements and subsequent engagements (i.e. tweets, posts, etc.) are seen as a result of the campaign.
$8.78 Avg TW Promoted Tweet
$4.50 Avg FB Sponsored Story
$0.15 ESPN’s eCPM
PARTICIPATING INFLUENCER DETAILS
0%
2,500
1% 4%2%
18-23 24-29 30-35 36-41 Male
42-47
Female
48-53 54-59
100%
8%
22%
14% 30%
19%
60+
SCORE DISTRIBUTION 100 80 60 40 20 0 50s
60s
70s
80s
INFLUENCER PROFILES
63
60
62
68
CAMPAIGN ENGAGEMENT
5% 3%
Twitter Facebook Instagram Other
5,638 Tweets 1,952 Retweets
35%
45 Posts 540 Likes 34 Comments
57%
13,334
Content Creation Timeline
1500 1000
Wallposts Likes Comments Shares Mentions
399 Other (LinkedIn, Google+, etc.)
TOTAL CONTENT CREATED
2000
764 2,971 680 166 155
1207 561
955
636
425
500 0 11/13/13
171 11/18/13
11/23/13
11/28/13
12/3/13
12/8/13
12/13/13
12/18/13
12/23/13
CAMPAIGN SCALE
2,500
13,334
38,655,922
68,589,483 TOTAL IMPRESSIONS
$0.15
PERK INVITATION Influencers share their excitement about receiving the Perk invitation
11.13.13
11.21.13
PERK IS DELIVERED Influencers share their excitement when they receive the Perk
11.21.13
12.17.13
PERK EXPERIENCE Influencers share highlights about their Perk experience
12.17.13
12.31.13
PERK REVIEWS Influencers rate their experience on a scale of 1 to 5
4.34 Star Rating 1 Star
17
2 Star
16 45
3 Star
154
4 Star
280
5 Star 0
512
100
Users left feedback
200
300
Director of Sales, East Coast
Account Manager
josh@klout.com 917.796.7643
morgan@klout.com 702.271.0725