June 15, 2019

KERALA’S ICONIC BUSINESS EVENT PROMOTING EXCELLENCE

SAVE 28 2019 DATE THE

JUNE

HOTEL LE MERIDIEN, KOCHI

DHANAM BUSINESS SUMMIT & AWARD NITE 2019

Presenting Sponsor

A mix of stimulating talks, celebration of success, exchange of ideas and networking dinner with Who’s who of the business community

Theme : Winning Strategies in Challenging Times ORGANISED BY

HIGHLIGHTS OF THE SUMMIT l Keynote speeches by two outstanding business leaders of

international / national repute l Presentation of the prestigious Dhanam Business Excellence Awards l Participation of around 1000 delegates l Networking Dinner – An opportunity to interact with who’s who of the business community.

For more details contact : Mr. Paul Chiramel : +91 9072570051, Mr. Vijay Abraham : +91 80865 82510

I N S P I R I N G

B U S I N E S S

DHANAM PUBLICATIONS PVT. LTD. Dhanam House, Cheruparambath Road, Kadavanthra, Kochi-682 020 Phone: 91-484-2316494 /2315840 Email: mail@dhanam.in Web: www.dhanamonline.com

S U C C E S S

DÅ-S¡w

Contents 10 A`n-apJw

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14 IhÀ tÌmdn

7

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D h a n a m P u b lic a t io n s P r iv a t e Li m it e d Chief Editor & MD Kurian Abraham Executive Editor Maria Abraham Associate Editor T.S.Geena Assistant Editor Resya V.R Principal Correspondent N.S.Venugopal (Tvm) Senior Correspondents Binnu Rose Xavier, K. Ajayakumar (Northern Kerala) Vice President - Marketing Vijay Kurian Abraham General Manager (Marketing) Mohana Kumar DGM - Marketing M.V. Muraleedharan Senior AGM - Sales Rajasree Varma AGM - Marketing Satheesh Kumar G Regional Manager - Marketing Mangalesh Mani C.P Assistant Manager - Marketing Rajendran Nair K.G DGM - Circulation & Administration Manoj George Assistant Manager - Circulation Pradeep C.K Chief Designer Boban Devasia Senior Designer Roji John Senior Production Coordinator Biju V.O Production Coordinator Letha Raju

Editorial & Business Offices Cochin: Dhanam House, 29/609, Cheruparambath Road, Kadavanthra, Cochin-682 020 Phone: 0484-2315840, 2316494 Fax: 2317872 Email: mail@dhanam.in Editorial Annexe: Phone: 0484-4047816, 9946632206 Email: dhanam20@gmail.com Website: www.dhanamonline.com Mumbai Business Office: 501/502, Imperial Plaza, Corner of 27th & 30th Road Nr. Nilgiri Garden, Bandra (W), Mumbai-400 050, Phone: 26400735, 26400829, Fax: 022-26411894 Mumbai Marketing Office: Mr. Preman Isace Mobile No. +91 98331 90773 Email: mainstream.planet@gmail.com

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s]m«ns¨dnbmw, DÅnse N-§e-IÄ

New Delhi: N Kunju (Editorial Representative) Phone: 91-11-22755357 Delhi Business Office: Dinesh K. Srivastava, 31-D, Pocket-B, Dilshad Garden, Delhi-110 095 Email: dhanam.srivastavadk@gmail.com, dineshk.srivastava@gmail.com Phone: 09810735111, 09953712446, 91-11-22755357

Have a Query? Call us Subscription offers: subscription@dhanam.in Phone: +91 484 2316494 / 2315840 Advertisement options: advertise@dhanam.in Phone: +91 484 2316494/2315840 Editorial: dhanam20@gmail.com, mail@dhanam.in Phone: 0484 - 4047816, 9946632206 Reader’s response: dhanam20@gmail.com Phone: 0484 - 4047816 Customer Service: +91 484 2316494 / 2315840

Subscription Rate: 1 Year ` 600, 2 Year ` 1200, 3 Year ` 2000, 5 Year ` 3500, Overseas $200

Get Your Dhanam e-magazine on facebook.com/ dhanammagazine

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38

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Cover Design : Boban Devasia

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5

hmÀ¯-I-fn PEOPLE IN THE NEWS

Fw. BÀ Ip-amÀ cm-Py-s¯ C³-jp-d³-kv cw-K-¯v I-cp-t¯m-sS ap-¶n \nÂ-¡p-t¼m-gpw C-S-]m-SpImÀ-¡v A-\p-Zn-\w sa-¨-s¸-« tk-h-\-§-fpw ]p-Xn-b DÂ-¸-¶§-fpw \Â-Im³ k-Zm {i-² ]p-eÀ-¯p-I-bm-Wv F sF kn. sN-bÀ-am-\pw ]m-e-¡mSv kz-tZ-in-bp-am-b Fw. BÀ Ip-amÀ Cu Zn-i-bn {]-hÀ-¯\-§Ä Iq-Sp-X i-àn-s¸-Sp¯m-\p-Å {i-a-¯n-epw. C-S-]mSp-Im-cm-Wv F sF kn-bp-sS I-cp-¯v. A-hÀ-¡v Iq-Sp-X hnim-e-am-b ku-I-cy-§-fpw B-\pIq-ey-§-fpw \Â-Ip-¶-Xn-\m-Wv {]-[m-\ ]-cn-K-W-\-sb-¶v Fw BÀ Ip-amÀ ]-d-bp-¶p. sN-e-hv Ip-d-ª-Xpw Iq-Sp-X {]m-tbmKn-I-hp-am-b ]p-Xn-b _n-kn-\-kv am-Xr-I-IÄ B-hn-jv-I-cn-¡m\p-Å {]-h-À-¯-\-§-fn-em-Wv C-t¸mÄ F sF kn-bpw A-Xn-sâ km-c-Yn Fw BÀ Ip-am-dpw.

]nWdmbn hnPb³ ]q-s¨|pw I-tÃdpw B-gv-N-I-fp-sS C-S-th-f-bn G-äp-hm-t§-|n h-¶ Øn-Xn-bn-em-Wv ap-Jy-a{´n ]n-W-dm-bn hn-P-b³. tem-I-¯n-se X-s¶ G-ähpw ]g-¡w sN-¶ tÌm-¡v F-Iv-kv-tN-©pIfn-sem¶m-b e-|³ kv-täm-¡v F-Ivkv-tN-©v hym-]m-c-¯n-\v Xp-d¶p-sIm-Sp¡p-¶ B-Zy C-´y³ ap-Jy-a{´n F-¶ \n-e-bn A-`n-\-µ-\-§-Ä G-äp-hm§n-b ]n-W-dm-bn hn-Pb³, ]n-¶m-se h-¶ ]mÀ-e-saâv sX-c-sª-Sp-¸n kwØm\-¯v C-S-Xp-ap¶-Wn X-IÀ-¶-Snª-tXm-sS B-tcm-]-W-§-fp-sS I-tÃdpw GÂ-¡p-I-bm-Wv. kw-Øm-\-¯n-sâ A-SnØm-\ kuI-cy hn-I-k-\-¯n-\v ]-Ww k-am-l-cn-¡m³ In-^v-_n ]p-d -¯n-d¡n-b akme t_m-|v e-|³ kvtäm-¡v F-Iv-kv-tN-©n en-kv-äv sN-¿p¶-Xn-sâ `m-K-am-bm-Wv e|³ Hml-cn hn-]-Wn-bn-se hym-]mcw ap-Jy-a{´n Xp-d¶p-sIm-Sp-¯Xv. knw-K-¸qÀ tÌm-¡v F-Iv-kv-tN-©nepw In-^v-_n t_m-|v en-kv-äv sN-¿p-¶p|v.

kRvPohv ]pcn sI.Fw am½³ C-´y-bnse S-bÀ am-\p-^m-Iv-N-dnw-Kv I-¼\n-I-fp-sS i-àam-b A-tkm-kn-tbj³, Hm-t«m-tam-«o-hv S-bÀ am-\p-^m-Iv-N-td-gv-kv A-tkm-kn-tbj (ATMA) s\ \-bn-¡m³ C-\n sI Fw am½³. Fw-BÀF-^v en-anä-Un-sâ kn-Fw-Unbm-b sI Fw am½-s\ A-tkm-kn-tbj-sâ ]pXn-b sN-bÀ-am-\mbn sX-c-sª-Sp¯p. C-´y-bn-se S-bÀ D-Â-¸m-Z-\-¯n-sâ 95 i-X-am-\hpw ssI-¿mfp-¶ tZ-io-b, cm-Pym-´-c X-e-¯n-se {]-apJ 11 I-¼-\n-I-fm-Wv A-tkm-kn-tb-j-\n D-ÅXv. {]-Ir-Xn-Z-¯ d-º-dn-sâ cq-£am-b ZuÀ-e`yw C-´y³ S-bÀ C³-U-kv-{Sn-sb Im-cy-am-bn _m-[n-¡p-¶p-s|-¶v A-t±-lw A-Sp-¯n-sS \ÂIn-b A-`n-ap-J-¯n Nq-|n-¡m-«n-bn-«p-|v.

cm-Pyw I-| G-ä-hpw an-I-¨ am-t\-Pvsaâv X-{´-Úcn-sem-cmÄ H-gn-ª I-tk-c-bn-te-¡v I-S-¶p-h-cp-¶ G-sXmcmÄ-¡p-ap-|m-Ip-¶ sh-Ãp-hn-fn-IÄ sF-än-kn {Kq-¸n-sâ ]p-Xn-b sN-bÀam³ k-Rv-Po-hv ]p-cn-bv-¡v ap-¶n-ep-|v. {Kq-¸v am-t\-Pnw-Kv U-b-d-Iv-ä-dm-b ]p -cn- ssh kn tZ-th-iz-cp-sS N-c-a-t¯msS-bm-Wv sN-bÀ-am³ ]-Z-hn-bn-te-¡v D-bÀ-¯-s¸-«-Xv. kn-K-d-äv hn-]-Wnbn-se cm-Pm-¡-•m-cm-b sF-än-kn {Kq-¸n-sâ h-cp-am-\-¯n-sâ knw-l-`mK-hpw t\m¬ kn-K-d-äv hn-]-Wn-bn \n-¶m-¡p-I, ln-µp-Ø-m³ bq-Wn-enhÀ, s\-kv-se F-¶n-h-sc a-dn-I-S-¶v F-^v-Fw-kn-Pn h-¼-\m-¡n sF-än-knsb h-fÀ-¯p-I, H-cp e-£w tIm-Sn hnäp-h-c-hn-te-¡v I-¼-\n-sb D-bÀ-¯p-I Xp-S-§n-b e-£y-§-fm-Wv tZ-thizÀ ap-¶n sh-¨-Xv. C-Xn t\m¬ kn-K-d-äv _n-kn-\-kn \n-¶p-Å h-cp-am-\w K-Wy-am-bn D-bÀ-¯m³ km-[n-¨n-«p-|v. ]-t£ 50,000 tIm-Sn cq-]-bn \n-¶v hn-äp-h-c-hv H-cp e-£-¯n-te-¡v D-bÀ-¯m³ k-Rv-Po-hv ]p-cn C-Xp-h-sc k-©-cn-¡m-¯ h-gn-I-fn-eq-sS \-S-t¡-|n h-cpw. sF-än-kn C-\n-sb-´m-hpw A-Xn-\v sN-¿p-I. tImÀ-¸-td-äv tem-Iw t\m-¡p-¶-Xpw A-Xm-Wv.

cmtPjv tKm]n\mY³ tem-I-¯n-se G-ähpw hen-b aq-¶mas¯ sF än kÀ-ho-kv I-¼-\nbmIptam Sn kn Fkv. tI-c-f-¯n th-cp-I-fp-Å cm-tP-jv tKm-]n-\m-Y³ kn C H ]Z-hn G-sä-Sp-¯-Xp-ap-X Sn kn F-kv Xp-S-cp-¶ Ip-Xn-¸mWv Cu \n-K-a-\-¯n-te¡pw \-bn-¡p-¶Xv. ]pXn-b _n-kn-\-kp-I-fn \n-¶v h-cpam-\w Ip-¯-s\ D-bÀ-¯p-¶ Sn knF-kv \n-e-hn aq¶mw Øm-\-¯pÅ DXC sb k-ao-]-`m-hn-bn X-s¶ a-dn-I-S-t¶-¡p-sa-¶ kq-N-\-bm-Wv \Â-Ip¶Xv. A-§-s\-sb-¦n sF-_n-F-½n\pw B-Iv-kv-©z-dn\pw ]n-¶n-em-bn I¼-\n h-cpw. A-Xn-\n-sS cm-tP-jv tKm-]n-\mY-sâ hmÀjn-I h-cp-am-\hpw Ip¯-s\ D-bÀ-¶n-cn-¡p-I-bmWv. I-gn-ª km-¼¯n-I hÀ-j-¯n 16 tIm-Sn cq-]-bm-Wv A-t±-l-¯n-\v sam-¯w th-X-\-am-bn e-`n-¨Xv. sXm-«p-ap³-hÀ-jw C-Xv 12.49 tIm-Sn cq-]-bm-bn-cp¶p.

6 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

amt\-Pvsaâv & eoUÀjn¸v MANAGEMENT & LEADERSHIP

Htc Hcp e£yw,Htc Hcp I¼\n ASp¯nsS A´cn¨ sFSnkn enanäUv kmcYn tbmtKjv NµÀ tZthizdnsâ amt\Pvsaâv ssienbn \n¶pw ]Tn¡m\pt|sd

imtJm]imJIfmbn ]ncnªv \n¡p¶ GsXmcp I¼\nbnepw hnhn[ taJeIfnse t\Xr\ncbn epÅhÀ X½n A`n{]mb `n¶XIfpw Alwt_m[hpsams¡ km[mcWamImw. ]t£ sFSnkn {Kq¸n tZthizÀ ap¶n sh¨Xv sFSnkn F¶ hnImcamWv. sFSnkn F¶ henb IpSpw_s¯ Xs¶bmWv. cmPy¯nsâ ap¡nepw aqebnepw knKdäv F¯n¨ kpkÖamb hn]W\ irwJesb {Kq¸nse CXc I¼\nIfpsS hn]W\¯n\pÅ amÀKam¡nb tZthizÀ tlm«Â apX AKÀ_¯n hscbpÅ FÃm¯ns\bpw Htc NcSn tImÀ¯p.

DZmlcW¯n\v sFSnkn tlm«en th| km[\§fn F´nseÃmw sFSnkn {Kq¸nsâ D¸¶§fpt|m AXv am{Xta D]tbmKn¡m³ ]mSpÅq F¶m¡n. sFSnknbpsS s]m«täm Nn]vkpw Ip¡okpsams¡ an\n _mdn D]tbmKn¡pt¼mÄ tlm«Â apdnbnse _m¯vdqan sFSnknbpsS tkm¸pw jmw]qhpsams¡tb ]mSpÅq. "One ITC' CXmbncp¶p tZthizdnsâ a{´w.

kss[cyw amdn\S¡Â]pIbne D¸¶§fpsS D]tbmKw

Ipdªp hcp¶ kmlNcy¯n I¼\nbpsS {]IS\w XmgmsX t\mt¡|Xv At±l¯nsâ D¯chmZn¯ambncp¶p. At±l¯n\v ap¶n c|p hgnIÄ am{XamWv D|mbncp¶Xv. H¶pIn \ne hnepÅ knKcäv _nkn\kn Xs¶ {i² tI{µoIcn¡pI. Asæn sshhn[yhÂIcWw \S¯pI. tZthizÀ sXcsªSp¯Xv c|mas¯ hgnbmWv. 1960IÄ apX Xs¶ hnhn[ sNbÀam•mcpsS Iogn I¼\n sshhn[yhÂIcW¯n\v {ian¨ncp¶psh¦nepw H¶pw ]qÀWambn hnPbn¨ncp¶nÃ. t]¸À t_mÀUv \nÀamWhpw tlm«epIfpamWv A¸sa¦nepw hnPbn¨ncp¶Xv. I¼\nbpsS Gähpw henb HmlcnbpSa t]mepw ]pIbne D¸¶§fn Xs¶ {i²n¨m aXnsb¶v hmin ]nSn¨t¸mgpw tZthizÀ sshhn[yh¡cWw F¶ Bib¯n Dd¨p \n¶p. F^vFwknPn, sF.än taJeIfnte¡v Xncnbm\mbncp¶p At±l¯nsâ Xocpam\w.

F^Îohv eoUÀ Hcp t\Xmhv F¶ \nebnepw hyXykvX\mbn

cp¶p tZthizÀ. FÃm Xocpam\§fpw kzbsaSp¯v IogptZymKØsc ASnt¨Â¸n¡pI F¶Xv At±l¯nsâ coXnbmbncp¶nÃ. adn¨v, kl{]hÀ¯IcpsS Bib§fpw ho£W§fpw \Ãt]mse a\knem¡n AXn\ptijw am{Xw Xocpam\saSp¯p. At±lw kl{]hÀ¯ItcmsSm¸w kwkmcn¨ncn¡pIbpw Ahcn Bthiw krãn¡pIbpw sNbvXp. AhcpsS A`n{]mb§Ä¡pw hnebps|¶v I|tXmsS Xmsg¡nSbnepÅ Poh\¡mÀ t]mepw X§fpsS Bib§Ä AhXcn¸n¡pIbpw AXn\v AwKoImcw e`n¡pIbpw sNbvXp.

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cp {]tXyI taJebn XesbSpt¸msS \n¡p¶ _nkn\kv {Kq¸ns\ aät\Iw cwK§fnte¡v AtX Icpt¯msS hShr£am¡n hfÀ¯m³ sI¸pÅ kq¸À knC-H-amÀ A-]qÀ-h-amWv. B KW¯nse Xesb-Sp¸p-Å hy-àn-Xz-am-bn-cp¶p ASp¯nsS A´cn¨ sFSnkn {Kq¸v kmcYn tbmtKjv NµÀ tZthizÀ. \nÀanX _p²nbpw tdmt_m«nIvkpw sajo³ teWnwKpw aät\Iw kmt¦XnI ]Z§fpw DZbw sImÅpwapt¼ ImX§Ä¡¸pdw ImWm\pÅ I®pambn _nkn\kns\ \bn¨ tZthizÀ tijn¸n¡p¶ ]mT§Ä ]eXmWv, _nkn\kv cwK¯pÅ BÀ¡pw amÀK\nÀtZi§fmIp¶ NneXv: GXms|Ãm _nkn\kv {Kq¸pIfpw kzbw `bs¸Sp¶ e£y§Ä ap¶n shbv¡mdp|v. At§bäw ]cn{ian¨m am{Xw t\Smhp¶h. ]c¼cmKX coXnbn k©cn¨m Hcp]t£ HcpIme¯pw t\Sm³ ]äm¯hbpamIpw Ah. ]pIbne D¸¶ cwKs¯ apSnNqSma¶•mcmb sFSnknbv¡v ap¶n tZthizdpw sh¨p A§s\ sbm¶v 2030 Hcp e£w tImSn cq] hnäphchpÅ F^vFwknPn I¼\n bmIpI. Hcp knKdäv I¼\nsb kw_ _ney¬ tUmfÀ Ôn¨v H«pw ]cnNbanÃm¯ e£yw. hn]Wn aqew sFSnknbpsS knCH ]Zhnbnencp¶v C¯cw e£y§Ä F§s\ t\Sm _ney¬ tUmfÀ \mIpsa¶mWv At±lw ]n¶oSv sXfn sam¯ hn¸\ aqew bn¨Xv. £am]qÀÆambncp¶p At±l ¯nsâ \o¡§Ä. kn C H Itkc hyXykvX bnencp¶ 21 hÀj¯n\pÅn sF_nkn\kpIÄ SnknbpsS hcpam\w 5,200 tImSn cq] bn \n¶v 50,000 tImSn cq]tbme£w IÀjIÀ¡v f-am¡n.

ZoÀLIme e£y§Ä C-Nu¸Â hgn sa¨w ap¶n sh¨p. `mhnbn A{] kàamIp¶ _nkn\kpIfn \n¶v e£w t]À¡v hfsc t\cs¯ Xs¶ amdn \S¶p.

PohnX kpØncX I¼\nbpsS sam¯ hcpam\¯nsâ 60 iXam\hpw t\m¬ þ knKdäv Dd¸m¡p¶p taJebn \n¶m¡n amän.

ITC Hät\m«¯nÂ

50 10 13 40 60

D¯chmZn¯§Ä hn`Pn¨v \ÂIn henb e£y§Ä t\Sn {Kq¸v kmcYnsb¶ \nebn FÃm

D¯chmZn¯§fpw Xebnteän Xm³ Ds|¦nte F´pw \S¡q F¶p \Sn¨ eoUdmbncp¶nà At±lw. I¼\nsb IqSpX Dbc§fnte¡v \bn¡p¶Xnepw em`w hÀ[n¸n¡p¶Xnepw FÃm Poh\¡mÀ¡pw ]¦p hln¡m\ps|¶v hnizkn¨ At±lw NpaXeIÄ ]e amt\PÀamÀ¡mbn hoXn¨p \ÂIn. AhÀ¡v Bib§Ä AhXcn¸n¡m\pw AXv {]mhÀ¯nIam¡m\papÅ kzmX{´yw \ÂIn.

C´y³ {_m³UpIÄ krãn¡Â C´ybn Gähpw

IqSpX {_m³UpIÄ ssIhiapÅ I¼\nIfnsem¶mWv sFSnkn. tZthizÀ kmcYyw hln¨ Ahkm\s¯ 20 hÀj¯n\nsS 50 h³ {_m³UpIfmWv sFänkn AhXcn¸n¨Xv. {_m³UpIÄ krãn¡s¸Sp¶XneqsS I¼\nbpsS aqeyw DbÀ¯msa¶v At±lw hnizkn¨p. am{Xaà Chbn ]eXpw C´y³ IÀjIs\bpw Ahsâ D¸¶§sfbpw B{ibn¨pÅXmWv. Xosc Xmsg X«nse km[mcW¡mcsâ D¸¶s¯ al¯mb tImÀ¸tdäv kv{SmäPnbneqsS aqeyh¯mb {_m³Umbn DbÀ¯nbt¸mÄ AXnsâ KpW^ew FÃmhÀ¡pw hoXn¡s¸«p.

s]mcp¯s¸SpI; FÃm kmlNcy§fpambpw sFSnkn-

bn {]hÀ¯n¡p¶Xn\nsS Xs¶bmWv 1991 apX 1994 hscbpÅ ImeL«¯n tZthizÀ FbÀ C´ybpsS amt\PnwKv Ubd Ivädmbn NpaXetbäXv. Hcp kzImcy Øm]\¯nsâ ta[mhnbm bncns¡ s]mXptaJem Øm]\¯n\v t\XrXzw \ÂInb Npcp¡w NnetcbpÅq. FbÀ C´y C¡mebfhn anI¨ coXnbn Xs¶bmWv {]hÀ¯n¨Xv. Hcp eoUÀ¡v GXv kmlNcy¯nepw {]hÀ¯n¡m\mIWsa¶v {]hÀ¯n¨v ImWn¡pIbmbncp¶p At±lw.

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7

C¡tWm-s]m-fn-än-Ivkv ECONOPOLITICS

tam-Zn {]Xo-£ \n C-´y³ k¼-ZvL-S-\ t\-cn-Sp-¶ A-SnØm-\]-cam-b {]-iv-\-§Ä ]-cn-l-cn-¨v i-àam-sbm-cp C-´y-sb sI-«n-¸-Sp-¡m³ c-|m-aq-g-¯n \-tc-{µ tam-Zn-¡v km-[n¡ptam? [\w \yqkv _yqtdm

\

tc{µ tamZnbpsS hyàn {]`mhhpw, AanXv jmbpsS NmWIy X{´§fpw F³UnF¡v k½m\n¨Xv ]¯camäv hnPbw. A©v hÀjw ap¼v t\Snb apt¶äs¯ Ih¨psh¡p¶ coXnbn ]Xnt\gmaXv temI-vk`m sXcsªSp¸n \tc{µ tamZnbpsS t\XrXz¯nepÅ F³UnF kÀ¡mÀ A[nImc¯n F¯n. F³UnFbv¡p BsI sam¯w e`n¨ 353 koäpIfn 303 F®w _nsP]n X\n¨p t\SnbXmWv F¶Xv AhcpsS hnPb¯nsâ amäv Iq«p¶p. IqSmsX Ncn{X¯nemZyambmWv Hcp tIm¬{KkvþCXc kÀ¡mÀ cmPy¯v `cWw \ne \nÀ¯p¶Xv. 2014 tamZn kÀ¡mÀ `cW¯n IbdnbXv apX A\phÀ¯n¨p t]m¶Xv hn]Wn kulrZ amb DZmch¡cW \b§-fm-bn-cp¶p. temIs¯ Gähpw Xpd¶ k¼ZvhyhØbmbn C´y amäpI F¶Xmbncp¶p {][m\ e£yhpw. ""kp-Øn-cam-sbm-cp `-c-W kw-hn-[m-\w cm-Py-s¯ kw-_-Ôn-¨v aq-ey-ta-sd-bp-Å Im-cy-am-Wv. cm-Py-¯n-sâ h-fÀ-¨-bv-¡v A-\pIq-e L-S-I-§Ä kr-ãn-¡m³ C-Xv k-lm-bn-¡pw. Cu hÀ-jw cm-Py-¯n-sâ Pn-Un]n 7.5 i-X-am-\-¯n-\v ap-I-fn-se-¯p-sa-¶m-Wv F-sâ hnizmkw,'' km-¼¯n-I hn-Z-Kv-[\pw _n-sP-]n Fw-]nbpam-b kp-{_-ÒWyw kzm-an ]-d-bp¶p. \S¸p hÀj¯n C´y temIs¯ Gähpw henb A©mas¯ k¼ZvhyhØ BIpsa¶mWv A\pam\w. aq¶v e£w tImSn tUmfÀ PnUn]n (sam¯w B`y´c D¸mZ\w) F¯p¶tXmsSbmWv {_n«s\ adnIS¶v C´y A©masX¯pI. 2025 BIp¶tXmsS C´y P¸ms\bpw IS¯nsh«psa¶p hnZKv[À IW¡m¡p¶p. "k_v Im km¯v k_v Im hnImkv' (FÃmhÀ¡psam¸w, FÃmhcpsSbpw hnIk\w) F¶ Bibw C´ybn {] N-cn-¸n¨v A[nImc¯n F¯nb BfmWv tamZn. AgnaXn \nÀamÀP\¯n\pw, ]²XnIfnse ]£m]mXs¯ \o¡w sN¿m\pw, k¼ZvhyhØsb ]p\ cpÖohn¸n¡m\pamWv 2014 tamZnsb C´y sXcsªSp¯Xv F¦nÂ, ap³ hÀj§fn A\phÀ¯n¨ km¼¯nI ]cnjvIcW§Ä `wKnbmbn \S¸nem¡n C´ysb Hcp henb iànbmbn hfÀ¯pI F¶ `mcn¨ ZuXyw IqSn 2019se XncsªSp¸n\v D|v.

sXmgnenÃmbav tI{µ ÌmänÌnI-vkv a{´meb¯n\p IognepÅ \mjW kmw]nÄ kÀth Hm^okv (F³FkvFkvH) dnt¸mÀ«v {]Imcw 45 hÀj¯n\nSbnse Gähpw DbÀ¶ sXmgnenÃmbva \nc¡neqsSbmWv cmPyw IS¶pt]mIp¶Xv. cmPys¯ sXmgnÂiàn kw_Ôn¨p \S¯nb kÀthbnemWv 2017--18 hÀj¯n sXmgnenÃmbva \nc¡v 6.1% BsW¶p Is|¯nbXv. ]pXn-b kÀ¡mcn\v ap¶nse Gähpw henb {]XnkÔnbpw cmPys¯ hÀ[n¨phcp¶ Cu

8 [\w hyh-kmb hmWnPy ssZzhm-cnI

Pq¬ 15, 2019

ap¶nse shÃphnfnIÄ sXmgnenÃmbva, ImÀjnI {]Xn

kÔn, Ipdª hfÀ¨m \nc¡v, sNdp InS hyhkmb taJebpsS XIÀ¨, t\m«p\ntcm[\hpw PnFkvSnbpw km¼¯nIcwK¯p|m¡nb XfÀ¨, hyhkmb taJebnse hfÀ¨m apcSn¸v, s]t{SmÄ -Uok hnehÀ[\, Ac£nXcmb \yq\]£w, {KmaoW taJebnse {]iv-\§Ä, kac]mXbnemb ZfnXÀ, A´mcm{ã hym]mc bp²w, AXn\pÅnse k½ÀZ§Ä F¶n§s\ ]e shÃphnfnIÄ¡pw \ SphnemWv C¶v cmPyw. C-Xn ]eXpw ASnb´c ]cnKW-\ AÀln¡p¶XmWv Xm\pw. km¼¯nI ]cnjvImc§Ä XzcnX thK¯n \S¸m¡n k¼ZvhyhØ C¶v t\cnSp¶ Nne ASnØm\ {]iv\§Ä ASnb´cambn ]cnlcn¡p¶Xn\v thWw kÀ¡mÀ {]Ya ]cnKW\ \ÂIphm³, amÜ ^n³tImÀ]v amt\-PnwKv UbdÎÀ kRvPbv NmÀanb ]dbp¶p. ""t\m«v \ntcm[\hpw PnFkvSnbpw G¸n¨ BLmX§fn \n¶v C´y³ k¼ZvhyhØ C\nbpw adnIS¶n«nÃ. km¼¯nI hfÀ¨m

\nc¡v Xmgv¶p \n¡p¶Xpw, IepjnXambns¡m|ncn¡p¶ A´m cm{ã hym]mc {]XnkÔnIfpw Hs¡ ]pXnb kÀ¡mcn\v ap¶nse shÃphnfnIfmIpw.'' B`y´c D]t`mKw hÀ[n-¸n¨p thymabm\w, sshZypXn, _m-¦nwKv, _m¦n Xc [\Imcy Øm]\§Ä XpS§nb taJeIfnse {]iv\§Ä ]cnlcnt¡|Xv AXymhiyamsW¶v km¼¯nI hnZKv[À ]dbp¶p. ""Hmt«msam-_o DĸsS hnhn[ hyhkmb taJeIÄ XfÀ¨bnemWv,'' sP Fw ^n\m³jy kÀhokkv amt\PnwKv UbdÎÀ hnim I¼m\n ]dbp¶p. ""Ignª F«v hÀj¯n\nSbnse Gähpw Xmgv¶ hfÀ¨m \nc¡nemWv Hmt«msam-_o hyhkmbw. 16 iXam\w CSnhmWv G{]n amkw Hmt«m sk-Î-dn tcJs¸Sp¯nbXv. B`y´c thymabm\ taJebnepw CSnhp|mbn«p|v.

G{]n amkw 4.5 iXam\w CSnhmWv thymabm\ hyhkmbw t\cn«Xv. hyhkmb§Ä¡p ]p\ÀPoh³ sImSpt¡|Xv hfsc AXymhiyamWv. _m-¦nwKv taJebnepw, {]tXyIn¨v F³_nF^v knIÄ¡pw enIznUnän {]iv\w D|v. AXpsIm|v kÀ¡mÀ F{Xbpw thKw amÀ¡äv Xpd¶p, \nt£]w BIÀjn¡m³ th| \S]SnIÄ kzoIcn¡Ww.'' At±-lw Nq-|n-¡m-«p¶p

-d-thäp-tam? sXmgnenÃmbva \nc¡mIpw. Hmtcm skÎdpw ]ptcmKXn ssIhcns¨¦n am{Xta sXmgnenÃmbva ]cnlcn¡m³ km[n¡q, sPFw ^n-\m³-jy k-À-hok-kv am-t\Pnw-Kv U-b-d-IväÀ hnim I¼m\n ]dbp¶p. "dnb FtÌäv, dosäbv skÎdpIÄ BWv IqSpX sXmgn Ahkc§Ä krãn¡p¶h. dnb FtÌän Imcyambn H¶pw \S¡p¶nÃ, AXpt]mse Xs¶ dosäbv taJe. At¸mÄ sXmgn krãn¡s¸SWsa¦n Hcp ] cnjvIcW \S]Sn D|mhWw. Cu kÀ¡mcn\v AXn\p km[n¡pw F¶mWp hnizmkw.''

t{SUv hmÀ bpFkv þssN\ hym]mc bp²hpw, Atacn¡bpsS Cdm³ D] tcm[hpw kÀ¡mÀ F§s\ t\cnSpsa¶Xpw Im¯ncp¶p ImtW|Xv Xs¶. Cdms\Xnsc Atacn¡ {]Jym]n¨ncn¡p¶ D]tcm[hpw cmPym´c {IqUv Hmbv hne DbÀ¶Xpw C´ybv¡v ap¶nse {] XnkÔnIfmWv. tamZn ho|pw A[nImc¯n F¯pt¼mÄ C¡mcy¯n C´y kzoIcn¡p¶ \bw {]m[m\yapÅXmWv. tam-Zn-bp-sS c|mw h-c-hn-s\ cm-Py-s¯ {]ap-J

_n-kn-\-kp-ImÀ kzm-K-Xw sN-¿p-¶p-ap|v. tamZn sNbvX ]e \à Imcy§fpw ]qÀ¯nbm¡m \pÅ Hcp Ahkcambn«p IqSn Cu sXcsªSp¸ns\ ImWp¶psh-¶mWv `mcXn FâÀss{]kknsâ Øm] I\pw sNbÀam\pamb kp\n `mcXn an¯Â ]dbp¶Xv. ""A¨S¡hpw, \nÝbZmÀVyhpw, Znimt_m[hpw BWv tamZnbpsS apJap{Z. A§s\ Hcp t\Xmhn cmPy¯n \pÅ D¯a hnizmkw IqSnbmWv Cu sXcsªSp¸v Pbw hc¨p ImWn¡p¶Xv. ]e shÃphnfnIÄ Ds|¦nepw, tamZn R§Äs¡Ãmw henb ip` {]Xo£bmWv \ÂIp¶Xv." {][m\a{´n \tc{µtamZnbpsS hnIk\ kulrZ AP|bv¡pÅ AwKoImcamWv Cu h³ hnPb sa¶v epep {Kq¸v sNbÀam³ Fw.F. bqk^en ]dbp¶p.

HmlcnIfpsS IpXn¸v sXcsªSp¸n F³UnFbv¡p hyàamb eoUv h¶tXmsS C´y³

Hmlcn hn]WnIfpw sdt¡mUv DbcamWv Xm|nbXv. t_mws_ Hmlcn kqNnI (sk³skIv-kv) 23þBw XnbXn Ncn{X¯n BZyambn 40,000 t]mbvâv IS¶v apt¶dn. tZiob Hmlcn kqNnI (\n^v-än) BZyambn 12,000epw Ibdn. _nFkvC anUvIym]v, kv-tamÄ Iym]v kqNnIIfpw anI¨ t\«ap|m¡n. 2014epw thms«®Â Zn\¯nepw sk³skIv-kv kam\amb IpXn¸v \S¯nbncp¶p. ØncXbpÅ kÀ¡mÀ XpScWsa¶ \nt£]IcpsS tamlw k^eam¡n sXcsªSp¸n F³UnF hnPbn¨tXmsS, ASp¯amk¯n\ Iw sk³skIv-kv 45,000 t]mbvâpIÄ t`Znt¨¡psa¶mWv hnZKv[cpsS hnebncp¯Â. dnkÀhv _m¦v ASp¯amkw \S¡p¶ [\\b \nÀWb tbmK¯n dnt¸m \nc¡v ho|pw Ipdt¨¡psa¶pw AhÀ A`n{]mb s¸Sp¶p. CXv sk³skIv-knsâ IpXn¸n\v thKw Iq«psa¶v [\Imcy Øm]\amb tamÀK³ B³Uv kv-äm³en ]dbp¶p. \n^v-än 13,500 t]mbvâpIfpw PqWn t`Znt¨¡psa¶pw hnebncp¯Â D|v.

[\w hyh-kmb hmWnPy ssZzhm-cnI Pq¬ 15, 2019

9

A`n-apJw INTERVIEW

h³ ]²XnIfpsS

CXm Hcp _n {]-km-Zv sI. ]-Wn-¡À

h³ \n-t£-]-t¯m-sS-bp-Å ]-²-Xn-I-fp-sS k-a-b_-Ôn-X-am-b ]qÀ-¯o-I-c-W-¯n-sâ Im-cy-¯n \-à sd-t¡mÀ-U-à tI-c-f-¯n-\p-Å-Xv. ]-t£ _n-]nkn-F sIm-¨n dn-ss^-\-dn A-Xv km-[y-am-¡n.

F-§-s\-bm-W-Xv km-[y-am-¡n-b-Xv? 16,500 tIm-Sn cq-] \n-t£-]-ap-Å dn-ss^-\-dn hn-]p-eoI-c-W ]-²-Xn-bm-Wv R-§Ä k-a-b-_-Ôn-X-am-bn ]qÀ-¯n-bm-¡n-b-Xv. C-¯-c-sam-cp h-en-b ]-²-Xn sIm-¨n-bn \-S-¸m-¡m³ H-cp-§p-t¼mÄ A-sXm-cp h-en-b D-¯-c-hm-Zn-¯-am-sW-¶ Xn-cn-¨-dn-hv sIm-¨n dn-ss^-\-dn So-an-\p-|m-bn-cp-¶p.

G-sXm-cp ]-²-Xn-bp-sS-bpw km-£m-¡m-c-¯n-\v th-| Nn-e A-Xym-h-iy- L-S-I-§-fp-|v. _-Ô-s¸-« a-{´m-e-b-§-fn \n-¶p-Å A-\p-a-Xn-IÄ, a-Xn-bm-b ^-|v, sXm-gn k-a-c-§-fn-Ãm-¯ km-l-N-cyw, ]-²-Xnbp-sS \nÀ-am-W-¯n-\m-h-iy-am-b h-kv-Xp-¡-fp-sS X-S-kan-Ãm-¯ k-ss¹ C-h-sbm-s¡ A-Xn s]-Spw. _n-]n-kn-F sIm-¨n dn-ss^-\-dn-bp-sS ]-²-Xn \nÀh-l-W-¯n-sâ ]n-¶n-se L-S-I-§Ä {]-[m-\-am-bpw C-h-sbm-s¡-bm-Wv. 1. ¹mân-sâ \nÀ-am-W-¯n-\p-Å F-Ãm km-[-\-km-a-{KnI-fp-sS-bpw Ir-Xy-am-b k-ss¹ D-d-¸m-¡n. \nÀ-am-W hkv-Xp-¡Ä ap³-Iq-«n hm-§n kw-`-cn-¡m-sX Ir-Xy-am-b k-a-b-¯v k-ss¹ km-[y-am-¡p-¶ hn-[-¯n-em-bn-cp-¶p C-h-bp-sS G-tIm-]-\w. kw-Øm-\-s¯ Izm-dn k-a-c¯n-sâ th-f-bn sa-ä-en-\v AÂ-¸w £m-aw A-\p-`h-s¸-«-t¸mÄ A-Xv ]n-¶o-Sv B-hÀ-¯n-¡m-Xn-cn-¡m³ th-| ap³-I-cp-X-ep-I-fp-sa-Sp-¯p.

2. ]-²-Xn-I-fp-sS ]qÀ-¯o-I-c-W-¯n hn-Ã-\m-Ip-¶-Xv ]-e-t¸m-gpw sXm-gn k-a-c-§-fm-Wv. sXm-gn-em-fn-I-fpsS {]-iv-\-§Ä-¡v b-Ym-k-a-bw ]-cn-lm-cw Im-Wm -\pw sXm-gn Zn-\-§Ä k-a-cw aq-ew \-ã-am-Ip-¶ Øn-

10 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

]-Xn-\m-bn-c-¡-W-¡n-\v tIm-Sn cq-]-bp-sS \n-t£-]w tI-c-f-¯n-te-¡v h-cn-I. B ]-²-Xn-IÄ k-a-b-_-Ôn-X-am-bn ]qÀ-¯n-bm-¡p-I. am-{X-a-Ã, B-Zy \m-fp-I-fn X-s¶ Øm-]n-X ti-jn-bp-sS \q-dp-i-X-am\-¯n-\-¸p-dw I-S-¶v {]-hÀ-¯n-¡p-I. tI-c-f-s¯ kw-_-Ôn-¨n-S-t¯m-fw C-sXm-s¡ H-cp A-]qÀ-Æ-X-bmWv. `m-c-Xv s]-t{Sm-fn-bw tImÀ-¸-td-j³ en-an-ä-Un-sâ sIm-¨n dn-ss^-\-dn tI-c-f-¯n-\v A-]-cn-Nn-X-am-b hn-P-b-I-c-am-b ]-²-Xn ]qÀ-¯o-I-c-W-¯n-sâ am-Xr-Ibm-Wv C-t¸m-Ä kr-ãn-¨n-cn-¡p-¶-Xv. 16,500 tIm-Sn cq-]b - p-sS \n-t£-]t- ¯m-sS-bp-Å dn-ss^-\d - n hn-]p-eo-Ic - W - ]-²X - n k-ab - _ - Ô - n-Xa - m-bn ]qÀ-¯n-bm-¡n-b sIm-¨n dn-ss^-\d - n A-Xn-sâ Øm-]n-X ti-jn-sb a-dn-IS- ¶ - v 2018þ19 km-¼¯ - n-I hÀj-¯n 1.60 tIm-Sn S¬ {Iq-tUm-bv kw-kvI - c - n-¡pI-bpw sN-bvX - p. s]m-Xp-ta-Je - b - n cm-Py-s¯ \-¼À h¬ dn-ss^-\d - n-sb-¶ _-lp-aX - n kz-´a - m-¡n _n-]n-kn-F - sIm-¨n dn-ss^-\d - n ap-¶n \nÂ-¡pt¼mÄ h³ ]-²X - n-If - p-sS k-ab - _ - Ô - n-Xa - m-b ]qÀ¯o-Ic - W - s - ¯ Ip-dn-¨pw A-h F-§s - \ tI-cf - ¯ - n km-[y-am-¡m-sa-¶X - n-s\ kw-_Ô - n-¨pw F-Ivk - n-Iyq-«n-hv U-bd - I - vä - À {]-km-Zv sI. ]-Wn-¡À kw-km-cn-¡p-¶p.

tIc-f-¯n-se sN-dp-In-S, C-S¯-cw kw-cw-`-IÀ-¡v ap-¶n hen-b A-h-k-c-am-Wv s]-t{Sm-sI-an-¡Â cw-Kw Xp-d¶n-Sp-¶Xv. A-Xv ap-X-se-Sp-¡m³ kw-cw-`-IÀ ap-t¶m-«p-h-c-Ww. tem-I-s¯-Ãm-bn-S-¯pw dn-ss^-\-dn H-cp a-ZÀ ¹mâmbm-Wv \n-e-sIm-Åp-¶-Xv Xn H-gn-hm-¡m-\pw R-§Ä H-cp I-½n-än B-Zy-ta cq-]o-I-cn-¨p. aq-¶p- X-e-§-fn-ep-Å I-½n-än-bmbn-cp-¶p. sXm-gn-em-fn kw-L-S-\m-{]-Xn-\n-[n-IÄ, _n-]n-kn-F am-t\-Pv-saâv {]-Xn-\n-[n-IÄ F-¶n-h-bv-s¡m-¸w te-_À I-½oj-WÀ DÄ-s¸Sp-¶-Xm-bn-cp-¶p {]m-Y-an-I X-e-¯n-se I-½n-än.

A-Xn-\p ap-I-fn- Pn-Ãm I-f-Iv-äÀ DÄ-s¸-Sp-¶ I-½n-än, G-ä-hpw ap-I-fn-em-bn ap-Jy-a-{´n DÄ-s¸Sp-¶ k-an-Xn. {]m-Y-an-I L-«-¯n XoÀ-¸m-¡m-¯ {]-iv-\§Ä A-Xn-\p- ap-I-fn-se I-½n-än-I-fn-te-¡v hn-S-Ww F-¶-Xm-bn-cp-¶p [m-c-W. F-¶m H-t¶m c-t|m kw-`-h-§Ä am-{X-ta I-f-Iv-ä-À A-S-§p-¶ I-½n-än-bp-sS ]-cn-K-W-\-bn-te-¡v F-¯n-bp-Åq. _m-¡n-bp-Å {]-iv-\-§Ä {]m-Ya - n-I L-«¯ - n X-s¶ ]-cn-lc - n-¡s - ¸-«p.

C-¯-c-sam-cp I-½n-än _n-]n-kn-F sIm-¨n-bn B-Zy-am-bn-«m-bn-cp-¶p. ^m-Iv-äv Im-t{]m-em-Îw ¹mâv Øm-]n-¡p-¶ th-f-bn C-§-s\ H-cp kw-hn-[m-\w kr-ãn-¨n-cp-¶p-sh-¶-Xv t]m-epw R-§Ä ]n-¶o-SmWv A-dn-ªXv. sIm-¨n dn-ss^-\-dn Sow H-¶-S-¦w, sXm-gn-em-fn-I-fpw tIm¬-{Sm-Iv-äÀ-am-cpw t_mÀ-Upw am-t\-Pv-saâpw kÀ-¡mÀ kw-hn-[m-\-§-fpw A-t§-b-äw A-\p-Iq-e \n-e-]m-Sp-I-fm-Wv ]-²-Xn \nÀ-h-l-W- Im-cy-¯n ]p-eÀ-¯n-b-Xv. sIm-¨n t]m-À-«n \n-¶v h³ sa-jn\-dn `m-K-§Ä tdm-Uv amÀ-Kw sIm-|p-h-cp-t¼mÄ am-k-§-tfm-fw Rm-b-dm-gv-N-I-fn ssh-Zyp-Xn _-Ôw hn-tÑ-Zn-¨n-cp-¶p. s]m-Xp-P-\-§Ä C-h-tbmsSm-s¡ A-t§-b-äw k-l-I-cn-¨p.

3. GsXm-cp ]-²-Xn-bp-sS \-S-¯n¸pw kp-K-a-am-bn ap-t¶m-«p t]m-Im³ i-cnbm-b k-ab-¯v i-cnbm-b Xo-cp-am-\-§-sf-Sp¡p-I X-s¶ thWw. Xo-cp-am-\§Ä F-Sp-¡p¶-Xv ssh-In-bm A-Xv ]-²-Xn-bp-sS ]p-tcm-K-Xn-sb {]-Xn-Iq-e-am-bn _m-[n-¡pw. Xo-cpam-\-§-sf-Sp-¡m-\p-Å A-[n-Im-cw hn-tI-{µo-I-cn-¨v \Â-I-Ww. _n-]n-kn-F-Ãn B kw-kv-Im-c-am-WpÅ-Xv. am-{X-a-Ã, ao-äv Z eo-tU-gv-kv ]-cn-]m-Sn-bn-eq-sS h³ ]-²-Xn-IÄ-¡v Np-¡m³ ]n-Sn-¨-h-cp-sS hn-P-ba-{´-§-fpw ssi-en-I-fpw ]Tn-¡m-\p-Å A-h-k-cw \n-c-´-cw C-hn-sS H-cp-¡m-dp-ïv. dn-ss^-\-dn hn-]p-eo-I-c-Ww ]qÀ-¯n-bm-¡n-b D-S³ X-s¶ D-Â-¸m-Z-\-hpw sd-t¡mÀ-Um-bn.

F-§-s\-bm-Wn-Xv kw-`-hn-¨Xv? Sow hÀ-¡n-sâ ^-e-am-W-Xv. dn-ss^-\-dn-bp-sS Øm-]n-X ti-jn 1.55 tIm-Sn S¬ {Iq-tUm-bv kwkvI - c - W - a - m-sW-¦n 2018þ19 1.60 tIm-Sn S¬ {Iq-

_n]nknF sIm¨n dnss^\dn t\«§Ä Hä t\m«¯nÂ

]qÀ¯oIcWw

n]nknF amXrI tUm-bv kw-kvI - c - n-¨p. C-sXm-cp t\-«w X-s¶-bm-Wv. bp-hX - z-hpw Np-dp-Np-dp-¡pap-Å bp-h So-am-Wv sIm-¨n dn-ss^-\d - nbp-sS I-cp-¯v. ¹mân-sâ hn-]p-eo-Ic - W tPm-en-If - n-epw ]n-¶o-Sp-Å {]-hÀ - ¯ - \ - §-fn-epw A-{im-´a - m-b ]-cn-{i-aa - m-Wv Sow Im-gvN - s - h-¨Xv. `m-c-Xv tÌ-Pv B-dv (_n F-kv 6) \n-ehm-c-¯n-ep-Å C-Ô-\w F-¶p- ap-X sIm-¨n dn-ss^-\-dn-bn \n-¶p hn-]Wn-bn-te-s¡-¯pw? s^-{_p-h-cn H-¶p- ap-X C-Ô-\w C-hn-sS \n-¶v k-ss¹ Xp-S-§pw. 2020 G-{]n- H-¶p ap-X ]-¼p-I-fn \n¶v _n-F-kv 6 \n-e-hm-c-ap-Å C-Ô-\-amIpw e-`y-am-Ip-I. a-en-\o-I-c-W tXm-Xv Ip-d-ª Cu C-Ô-\w hm-l-\-§-fp-sS F³-Pn-sâ B-bp-kpw £-a-X-bpw Iq«pw. \n-e-hm-cw D-b-cp-¶-Xn-sâ t]-cn hn-e hÀ-[-\-bp-|m-Im³ km-[y-X-bn-Ã. _n-]n-kn-F sIm-¨n dn-ss^-\-dnbn \-S-¡p-¶ a-äv hn-I-k-\ ]-²-XnI-sf-s´m-s¡-bm-Wv? _n-]n-kn-F-Ãn-sâ G-ä-hpw h-en-b \nt£-]w \-S-¡p-¶-Xv sIm-¨n-bn-em-Wv. 16,500 tIm-Sn cq-]-bp-sS dn-ss^-\-dn hn-]p-eo-I-c-W ]-²-Xn-bm-Wv ]qÀ-¯nbm-b-Xv. 5500 tIm-Sn cq-]-bp-sS \n-t£]-ap-Å s{]m-¸n-eo³ sU-dn-th-äo-hv s]-t{Sm-sI-an-¡Â t{]m-P-Iv-äv (]nUn-]n-]n) Cu hÀ-jw ]qÀ-¯n-bm-Ipw. 11,500 tIm-Sn cq-] \n-t£-]-ap-Å t]m-fn -tbmÄ \n-À-am-W-¯n-\p-Å c-|m-a-s¯ s]-t{Sm-sI-an-¡Â tImw-s¹-Iv-kv 2022 A-h-km-\-t¯m-sS {]-hÀ-¯-\ k-Öam-Ipw. CtXmsS Câ-t{K-ä-Uv dn-ss^\-dn Iw s]-t{Sm-sI-an-¡Â tImw-s¹-Iv-

km-bn _n-]n-kn-F sIm-¨n amdn-¡gnªp. s]-t{Sm-sI-an-¡Â cw-K-s¯ sIm-¨n dn-ss^-\-dn-bp-sS ap-t¶-äw F-s´-Ãmw _n-kn-\-kv þ sXm-gn A-h-k-c-§-fmWv kr-ãn-¡p-I? cm-Py-s¯ kw-_-Ôn-¨n-S-t¯m-fw A-t§-b-äw X-{´-{]-[m-\-am-b H-¶mWv s]-t{Sm-sI-an-¡Â DÂ-¸-¶-§Ä. \-½Ä {]-Xn-hÀ-jw H-cp e-£w tIm-Sn cq-]-bp-sS s]-t{Sm-sI-an-¡Â DÂ-¸-¶§Ä C-d-¡p-a-Xn sN-¿p-¶p-|v. s{]m-¸n-eo³ sU-dn-th-äo-hv t{]m-PI - vän \n-¶p-Å _yq-s«-bv A-{In-en-Iv C-t¸mÄ 100 i-Xa - m-\h - pw C-d¡ - p-aX - n sN-¿p-¶ DÂ-¸¶ - a - m-Wv. A-{In-en-Iv s]bvâ - n-se {]-[m-\ A-kw-kv-Ir-X h-kvX - phm-b C-Xv tI-cf - ¯ - n X-s¶ e-`n-¡p¶-Xv C-hn-Ss - ¯ s]-bvâv, C-¦v \nÀ-am-W cw-K¯ - p-Åh - À - ¡ - v A-\p-{K-la - m-Ipw. tem-I-s¯-Ãm-bn-S-¯pw dn-ss^-\-dn H-cp a-ZÀ ¹mâm-bm-Wv \n-e-sIm-Åp¶-Xv. C-Xn-t\m-Sv A-\p-_-Ôn-¨m-Wv sN-dp-In-S-þ-C-S-¯-cw kw-cw-`-§Ä h-fÀ-¶p-h-cp-I. sIm-¨n-bn kw-Øm-\ kÀ-¡m-À hn-`m-h-\w sN-¿p-¶ s]-t{SmsI-an-¡- ]m-À-¡v, sIm-¨n dn-ss^-\dn-bn \n-¶p-Å s]-t{Sm-sI-an-¡Â DÂ-¸-¶-§Ä A-kw-k-vIr-X h-kv-Xphm-¡n-bp-Å kw-cw-`-§-Ä-¡m-bp-Å-XmWv. G-I-tZ-iw 17,000 tIm-Sn cq-]-bp-sS \n-t£-]w C-hn-sS {]-Xo-£n-¡mw.

t]m-fn-tbmÄ h-sc am-{X-ta sIm-¨n dn-ss^\-dn-bn \nÀ-an-¡q. C-Xn \n-¶p-Å aqey-hÀ-[n-X DÂ-¸-¶-§-fp-sS \nÀ-am-W-¯n\p-Å BÀ B³-Uv Un \-S-¡p-I-bm-Wv. tI-c-f-¯n-se sN-dp-In-S, C-S-¯-cw kwcw-`-IÀ-¡v ap-¶n h-en-b A-h-k-c-am-Wv s]-t{Sm-sI-an-¡Â cw-Kw Xp-d-¡p-¶-Xv. A-Xp-t]m-se X-s¶ \n-e-hn {]-Xn-hÀjw B-bn-c-¡-W-¡n-\v tIm-Sn cq-]-bp-sS kv-s]-bÀ ]mÀ-Sv-kp-I-Ä sIm-¨n dn-ss^-\-dn X-s¶ hm-§p-¶p-|v. C-h-sb-Ãmw C-t¸mÄ ]p-d-¯p-\n-¶m-Wv h-cp-¶-Xv. dn-ss^-\-dn t]m-ep-Å a-ZÀ ¹mâp-IÄ H-cp-¡p-¶ _nkn-\-kv þ sXm-gn A-h-k-c-§Ä hy-àam-bn a-\-kn-em-¡n A-h ap-X-se-Sp-¡m³ X-t±-io-bÀ {i-an-¡-Ww. H-¸w A-Xn-\p-Å an-I-¨ A-´-co-£-w X-t±-i `-c-W Øm-]\-§-fpw `-c-Wm-[n-Im-cn-I-fpw _-Ô-s¸-« h-Ip-¸p-I-fpw H-cp-¡p-I-bpw th-Ww.

16,500 tIm-Sn cq-]-bp-sS dn-ss^-\-dn hn-]p-eo-I-c-W ]-²-Xn k-a-b-_-Ôn-Xam-bn ]qÀ-¯n-bm-¡n 5,500 tIm-Sn-bp-sS ]n-Un -]n-]n ]-²-Xn Cu hÀ-jw ]qÀ-¯n-bm-Ipw 11,500 tIm-Sn t]m-fn-tbmÄ ]-²-Xn 2022 ]qÀ-¯oI-cn-¡pw 1.60 tIm-Sn S{Iq-tUm-bv kw-kvI-cn-¨v sd-t¡m-Uv t\-«w hn-tZ-i-§-fn \n-¶p-Å {Iq-tUm-bv kzo-I-cn¡m³ ]p-Xp-ssh-¸n-\n B-cw-`n-¨ knw-KvÄ t]m -bvâ v aq-dnw-Kv ]-²-Xn kzoI-cn-¨-Xv 11.39 tIm-Sn SA-kw-k-vIr-X F-® _n-F-kv 6 \n-e-hm-c -ap-Å C-Ô-\w s^-{_ph-cn H-¶p- ap-X sIm-¨n dn-ss^-\-dn-bn \n-¶v hn-Xc-Ww B-cw-`n-¡pw

]n³\ncbnepÅhsc ssI]nSn¨pbÀ¯n {]Xn_²XtbmsS tImÀ-¸t- d-äv

tkm-jy sd-kvt- ]m-¬k - n-_n-en-än-bp-sS Im-cy-¯n-epw _n-]n-kn-F sIm-¨n dn-ss^-\d - n ap³-\n-cb - n-em-Wv. N-cn-{X-¯n-em-Zy-ambn 20 tIm-Sn cq-] kn-Fk - vB - À C-\¯ - n sIm-¨n dn-ss^-\d - n sN-eh - n-«Xpw I-gn-ª km-¼¯ - n-I hÀ-j¯ - n-em-Wv. 3600 Hm-fw Ip-«n-IÄ-¡v {]-`m-X `-£W - w \Â-Ip-¶ ]-²X - n G-sd {i-²n-¡s - ¸-« H-¶m-Wv. ¢m-kv ap-dn-If - psS-bpw Aw-K\ - h - m-Sn-If - p-sS-bpw A-Sn-Øm-\ ku-Ic - yw sa-¨s - ¸-Sp-¯p-I, tdm-Uv \nÀ-am-Ww F-¶n-hb - vs - ¡-Ãmw ]p-dt- a an-I¨ - a-\p-jy-hn-`h - ti-jnsb hmÀ-s¯-Sp-¡m³ sIm-¨n-bn Xp-S¡ - a - n-« C³-Ìn-äyq-«v k-aq-l¯ - n-se Xm-sg X-«n-ep-Å H-cp]m-Sv an-Sp-¡c - m-b Ip-«n-Is - f cm-Pym-´c - I-¼\ - n-If - n-te¡v F-¯n-¡m³ k-lm-bn-¡p-¶p-|v. sF-Sn-sF ]T-\w ]qÀ-¯n-bm-¡n-b hn-ZymÀ-°n-IÄ-¡p-Å Bdv am-ks - ¯ ]-cn- i - o-e\ - ]-cn-]m-Sn-bm-Wv _n-]n-knF-Ãn-sâ kvI - n sU-he - ] - vs - aâv \-S¯ - p-¶X - v. \m-ev hy-Xy-kvX - t{S-Up-If - n ]-cn-io-e\ - w \Â-Ip-¶ C-hn-sS an-I¨ - ^m-¡Â-än-If - m-Wp-ÅX - v. G-äp-am-\qcn c-|m-as - ¯ tI-{µw k-Öa - m-bn h-cp-¶p. C-Xn-\p ]p-dt- a ko Bw-_pe³-kv t]m-ep-Å kw-hn-[m-\§ - f - pw sIm-¨n dn-ss^-\d - n H-cp-¡n-bn-«p-|v.

[\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

11

^manen _nkn\kv FAMILY BUSINESS

tPym-Xn em-_vknsâ Xe¸¯v Xeapd amäw

C\n tPymXn \bn¡pw C´ybnse F^vFwknPn I¼\nIfn ap³\ncbnepÅ tPymXn et_md«dokns\ ASp¯ hÀjw G{]n apX \bn¡p¶Xv Fw.BÀ tPymXnbmWv

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cp hnf¡v Rm³ ssIamdpIbmWv. tPymXn et_md«dokns\ IqSpX Dbc§fnte¡v F¯n¡m\pÅ D¯chmZn¯w. AXv tPymXn Gähpw anI¨ coXnbn \ndthäpsa¶ hnizmkw F\n¡p|v. tPym-Xn-¡-Xn-\v I-gn-bpw.'

Poh\¡mcpw hnXcW¡mcpw t_mÀUv AwK§fpw DÄs¸sS Bbnc¯ntesd t]cpÅ kZkns\ km£n \nÀ¯n CXv ]dbpt¼mÄ Fw.]n cmaN{µsâ iЯn \ndªp\n¶Xv A`nam\hpw kt´mjhpw kvt\lhpw. aq¶v ZimЯntesdbmbn C´y³ F^vFwknPn cwK¯v ap³\ncbnepÅ tPymXn et_md«doknsâ Ncn{X¯nse Gähpw {] [m\ aplqÀ¯§fnsem¶mbncp¶p ASp¯ Xeapdbnte¡pÅ Cu A[nImc ssIamäw.

"FIvtkmbpsS amÀ¡änwKv hnPbhpw sl¦Â {_m³UpIfpsS ]p\À \-ho-I-c-W-hp-saÃmw tPymXnbpsS Ignhnsâ anI¨ DZmlcW§fmWv. ]pXnb NpaXe GsäSp¯v tPymXn em_vkns\ IqSpX Dbc§fnse¯n¡m³ tPymXn¡v Ignbpw F¶Xn R§Ä¡v ]qÀ®hnizmkap|v.'

Bdmbncw tImSnbpsS hn]-Wn aq-ey-apÅ, Ignª km¼¯nI hÀjw 1769 tImSn cq] bpsS hnäp-hchv t\Snb, \membnc¯ntesd Poh\¡mcpÅ tPymXn em_vkns\ C\n \bn¡p¶Xv tPymXnbmWv. 2020 G{]n H¶n\v amt\PnwKv UbdÎdmbn Øm\ta¡p¶ "t¥m_ tPymXn Ignª ]Xn\©v hÀj s{S³UpIÄ ambn I¼\nbpsS `mKamWv. C´ybnse Dt`màm¡Ä Ct¸mÄ No^v amÀ¡änwKv Fw.BÀ tPymXn ¡v {]tbmP\s¸Sp¶ hn[ Hm^okÀ. ¯n F§s\ D]tbmKn¡mw tPym-Xn kz-X-{´-am-bn F¶v Ft¸mgpw Nn´n¨v {]hÀ¯n amÀ-¡-äv sN-bv-X B-Zy ¡p¶ HcmfmWv tPymXn. hfsc {i² UpIÄ hn]nbnse¯n¡pw. {_m³-Uv F-Iv-tkm B-Wv. tbmsS am{Xta dnkvsISp¡pIbpÅp.

HmÀKm\nIv Bb hfÀ¨ tPym-Xn em-_v-kn-sâ D FÃmhcpsSbpw A`n{]mbw Adnbm\pw am{Xaà ¹m³ sN¿p¶Xv. ¸-¶-§-fn C-¶v G-ä {ian¡pw. temPn¡pw Câypj\pw anI¨ {_m³UpIÄ hpw th-K-¯n h-f-cp-¶ _me³kv sNbvXv Xocpam\saSp¡m GsäSp¡m\pw R§Ä¡v {_m³-Upw F-Iv-tkm X \pÅ Ignhp|v tPymXn¡v.' ]²Xnbp|v.' s¶. sl-¦Â C-´y-bp-sS shdpw temtKmIfpw BÀ. e£van\mcmbW³, s{]m-U-Îp-I-fp-sS hn-P-bI-ct]cpIfpw am{Xaà sNbÀam³, t_mÀUv Hm^v am-b G-tIm-]-\-hpw tPymXn{_m³UpIÄ F¶v UbdtÎgvkv bp-sS an-I-¨ t\-«-§-fn HXncn¨dnªp Xs¶bmWv ¶mWv. ]pXnb kv{SmäPnIÄ \S¸n hcp¯m³ t]mIp¶Xpw. hyàam-b \oebpw aªbpw \nd¯nÂ, Im-gv-N-¸m-SpIÄ {]Imihpw ]pXpabpw ]c¯p¶ ]pXnb temtKm 1983 tIcf¯n sNdnb \nebn XpS§n, bpw tPymXnbpsS BibamWv. ]pXnb Xeapd aq¶v ]Xnäm|n\pÅn C´ybnse Gähpw anI¨ amdp¶ Ime¯n\p tbmPn¨ amä§fpambn I¼\nIfnsem¶mb amdnb tPymXn em_vknsâ I¼\nsb apt¶m«vt]mIm³ X¿msdSp¡pt¼mÄ ]pXnb FwUn F¶ \nebn ap¶nepÅXv FÃm ]n´pWbpw klmb§fpambn H¸ap|v sNdnb D¯chmZn¯aà F¶v tPymXn¡dnbmw.

Fw.]n cmaN{µ\pw tPmbvâv amt\PnwKv Ubd {]Xo£IÄs¡m¯v Dbcp¶Xn\pa¸pdw I¼\n¡v Îdmb DÃmkv I½¯pw UbdÎÀ t_mÀUv IqSpX anI¨ hnPb§Ä F§s\ t\Sns¡mSp AwK§fpw. ¡Ww F¶Xns\¡pdn¨pÅ hyàamb ImgvN ¸mSpap|v.

F¶pw am-Xr-I-bm-bn ap-¶n "{_m³UpIÄ, C¶thj³, skbvÂkv... ]pXpaIÄ sIm|v _nkn\kv temI ChbnemWv IqSpX t^m¡kv \ÂIm³ s¯ hnkvabn¸n¨ kwcw`I\mWv Fw.]n t]mIp¶Xv. Hmtcm hÀjhpw ]pXnb c|v {_m³

12 [\w hyhkmb hmWnPy ssZzhmcnI $ Pq¬ 15, 2019

cmaN{µ³.

DPme F¶ DÃmkv I½¯v, D¸¶¯neqsS F^vFwknPn tPmbvâv amt\PnwKv cwK¯v hn¹hw UbdÎÀ krãn¨ aebmfn.

D]t`màm¡Ä¡v F´m Wv th|sX¶v IrXyambn a\ knem¡n, AhcpsS PohnXs¯ IqSp X Ffp¸am¡p¶ D¸¶§fmWv F¶pw tPymXn em_vkv hn]Wnbnse¯n¨n«pÅXv. \msfbpsS Ahkc§fpw amä§fpw anI¨ coXnbn D]tbmKs¸Sp¯m\pw I¼\nsb IqSpX Dbc§fnse¯n¡m\pw ]pXnb Xeapdsb t\XrØm\¯v F¯n-¨p F-¶Xpw Fw.]n cmaN{µsâ kwcw`I anIhnsâ DZmlcWambn amdpIbmWv. sNdpInS kwcw`ambmepw BtKmfXe ¯n hnPbw t\Snb I¼\nbmbmepw IpSpw_ _nkn\kpIÄ¡v F¶pw shÃphnfn bmIp¶ ]n´pSÀ¨¡pÅ A[nImc ssI amähpw Gähpw s{]m^jWembn F§s\ \S¸n hcp¯msa¶Xn\pw Ct¸mÄ tPymXn em_vkv anI¨ amXrIbmbn amdnbncn¡p IbmWv. tZiobXe¯n Ht«sd ^manen _nkn\ kpIÄ C¡mcy¯n ISp¯ {]iv\§Ä t\-cn-Sp¶p. Bsc ]n³Kmanbm¡Ww F¶Xns\¡pdn¨v hyàamb [mcWbnÃm ¯Xpw _Ôp¡Ä¡nSbnepÅ A`n{]mb hyXymk§fpamWv ]et¸mgpw IpSpw_ _nkn\kpIÄ¡v Xncn¨SnbmIp¶Xv. t\XrXzw hn«psImSp¡m³ Øm]IÀ XbmdmIm¯Xpw {]iv\w krãn¡mdp|v. ]s£, _nkn\knsâ A´nae£yw em`aà cmPy¯nsâ D¶a\¯n\p th|n sN¿m³ Ignbp¶ Imcy§fmWv F¶v hnizkn¡p¶ Fw.]n cmaN{µ³ ChnsSbpw hyXykvX\mIpIbmWv. aIchnf¡v Znhkw P\n¨ aIÄ¡v tPymXn F¶v t]cn«, B t]cn kz´w \m«n Hcp kwcw`w XpS§nb, shfn¨w F¶v AÀ°apÅ DPme F¶ D¸¶¯neqsS C´ysbm«msI B _nkn\kv hfÀ¯nb cmaN{µ³ aIÄ tPymXnsb ]pXnb amt\PnwKv UbdÎdm¡m\pÅ Xocpam\w {] Jym]n¡phm³ sXcsªSp¯ thZn tIcfw Xs¶. cmPy¯nsâ FÃm `mK§fn \n¶psa¯nb Poh\¡mcpsSbpw hnXcW¡mcpsSbpw kwKaamb tPymXn atlmÕhnemWv tPymXn¡v t\XrXzw ssIamdnbXv. ASp¯ hÀjw G{]n apX sNbÀam³ Fancäkv BIpw cmaN{µ³. Cfb aIÄ Zo]vXnsb UbdÎdm¡nbn«p|v. tPymXn em_vknsâ UbdÎÀ t_mÀUnse kv{Xo {]mXn\n[yw Ct¸mÄ 50 iXam\ambn. Hcp ]s£, Cu t\«w kz´am¡p¶ C´ybnse BZy I¼\nbmbncn¡pw F¶pw aebmfn IfpsS A`nam\amb tPymXn et_md«dokv.

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kwcw`IXzw

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13

ENTREPRENEURSHIP

\n§fpsS Bibw h\nXm tI{µoIrXamtWm?

CXm hfcms\mcp kphÀWmhkcw h\nXIÄ kmcYyw hln¡p¶tXm, kv{XoIfpsS {]iv\§Ä¡v ]cnlmcamIp¶tXm Bb sSIv ÌmÀ«¸pIÄ¡v cmPym´cXe¯n \n¶v ^|pw saâdnwKpw t\Sm³ Ahkcw

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\nXIÄ s{]mtam«v sN¿p¶ sSIvt\mfPn saâdnwKv t\Sm\pw FÃm¯n\pap]cn bpsSbpw kv{XoIsf tI{µoIcn¡p¶ _oPnwKn \S¡p¶ ss^\ _q«v sSIvt\mfPnbpsSbpw taJebn {]hÀ¯n Imw]n kw_Ôn¡m\pw Ahkcw e`n¡pw. ¡p¶ ÌmÀ«¸v kwcw`IÀ¡v hfÀ¨bpsS IqSm-sX kvä - mÀ-«¸ - p-IÄ-¡v t¥m-_ ss^-\]pXnb ]mXbnte¡v {]thin¡m³ CXm en ]n-¨vs - N-¿m-\pw 15000 tUm-fÀ k-½m Hcp kphÀWmhkcw. tIcf \ - w t\-Sm-\pw A-hk - c - a - p|v. ÌmÀ«¸v anj³ ssN\ BØm She Loves Tech India \ambpÅ sSIvt\mfPn ¹mäv 2019 hniZmwi§Ä t^mamb "She Loves Tech'ambn tNÀ¶v \S¯p¶ aÕc¯n l h\nXIÄ¡pw h\nXIsf eqsSbmWv CXn\pÅ sSIv kv]Àin¡p¶ sSIvt\mfPnIÄ kvämÀ«¸pIsf Is|¯p¶Xv. ¡pw th|nbpÅ temI¯nse aÕc¯n kw_Ôn¡m³ B{K Cu cwKs¯ anI¨ ÌmÀ«¸p Gähpw henb kvämÀ«¸v ln¡p¶hÀ Ct¸mÄ cPnkväÀ sN¿ Isf Is|¯m\pÅ \mj tImw]äoj³ Ww. CXns\ Ipdn¨pÅ IqSpX hn W {Km³Uv Ne©v 2019 Pqsse iZmwi§Ä startupmission.in/shel saâÀjn¸v skj³, C³sh 18\v sIm¨nbn \S¡pw. CXn lovestech F¶ sh_vsskänÂ\n¶pw ÌÀ It^, \mjW {Km³Uv kw_Ôn¡p¶ sSIv ÌmÀ«¸p e`n¡pw. cPnkvt{Sj³ en¦v CXmWv: Ne©v, ssNbnse _oPnwKn IÄ¡v BtKmf hn]Wnbnte startupmission.in/shelovestech/register _q«v Imw]v, t¥m_ ss^\ ¡v {]thi\w km[yam¡m³ kv, ssN\bn cmPym´c km[n¡pw. BtKmfXe¯nse cPnkväÀ sN¿m\pÅ Ahkm\ tIm¬^d³kv. \nt£]Icpambn IWIväv XnbXn: 15th June 2019 l G-sXm-cp kv-ämÀ-«-¸v kw-cwsN¿m\pw hnZKv[cn \n¶pÅ `-IÀ-¡pw C-Xn ]-s¦-Sp-¡mw.

]s¦Sp¡m³ F´p sN¿Ww

F-¶m Nn-e \n-_-Ô-\-I-fp-|v. l ko-Uv, G-bv-©Â A-sÃ-¦n ko-cn-kv F du-|v ^-|nw-Kv F-¶n-h tX-Sp-¶, hn-P-b-km-[y-X-bp-Å H-cp DÂ-¸-¶-sa-¦n-ep-ap-Å, C-Xp-h-sc A-©p Z-i-e-£w tUm-f-dn Xmsg \n-t£-]w kzo-I-cn-¨n-«p-Å ÌmÀ-«¸p-I-fm-bn-cn-¡-Ww. l kw-cw-`-IÀ ]p-cp-j-·m-cm-sW-¦n-epw ÌmÀ-«-¸n-sâ DÂ-¸-¶w A-sÃ-¦n tk-h-\w kv-{Xo-I-fp-sS Po-hnXs¯ t]m-kn-äo-hm-bn kv-]À-in-¡p-¶-tXm kv-{Xo-Ifm-b D-]-t`m-àm-¡-sf ap-¶n I-|v cq-]-IÂ-¸-\ sN-bv-X-tXm B-I-Ww. l kv-ämÀ-«-¸v Øm-]-I-cn H-cm-sf-¦n-epw h-\n-X-bmsW-¦n-epw C-Xn ]-s¦-Sp-¡mw. sIm¨nbnse Cât{KäUv kvämÀ«¸v tImw¹Ivkn sh¨mWv aÕc§Ä Act§dpI. FIvkv¢qknhv sa âÀjn¸v ]cn]mSnbnte¡v 20 ÌmÀ« ¸pIsf sXcsªSp¡pw. 10 ÌmÀ« ¸pIÄ¡v apXnÀ¶ \nt£]IÀ¡v ap¶n ]n¨v sN¿m³ Ahkcw e`n¡pw. (hniZhnhc§Ä¡v: 0471 2700270, www.startupmission.kerala.gov.in & QR Code

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Ct¸mÄ hn]WnbnÂ

{]apJcpsS DÅnencp¸v F´mWv ? cm-{ão-bw, kn-\n-a, _n-kn-\-kv, km-aq-ly {]-hÀ-¯-\w Xp-S-§n-b hy-Xy-kv-X ta-J-e-I-fn \n-¶p-Å- {]-ap-J hy-àn-Xz-§fpsS C-ã-§Ä, C-ã-t¡-Sp-IÄ, {]n-b-s¸-«- HmÀ-a-IÄ... ]pkvXI cq]¯n {]-i-kv-X-sc Iq-Sp-X a-\-kn-em-¡mw. A-h-cp-sS Po-hn-X-s¯ A-Sp-¯-dn-bm-w-. A-hÀ-¡v hn-P-b-§Ä t\-Sn-s¡m-Sp-¯ io-e-§Ä kzm-b-¯-am-¡m-w

250, t]Pv 210

hne `

Rm³ DÅnencn¸v _p¡nsâ ........... tIm¸n hm§m³ B{Kln¡p¶p t]cv............................................................. ..................................................................... taÂhnemkw ............................................ ..................................................................... .................................................................... ]n³............................................................. t^m¬........................................................ .....................................................................

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Dhanam Publications Pvt. Ltd., Kadavanthra, Kochi – 682 020, Ph: 0484 – 2315840, 2316494 Email: subscription@dhanam.in www.dhanamonline.com

[\w hyhkmb hmWnPy ssZzhmcnI $ Pq¬ 15, 2019

13

IhÀ tÌmdn COVER STORY

kzn¤n, skmamtäm, Du_À Cuävkv

`£Ww Hm¬sse\n s]mSns]mSn¡p¶p

C´y³ Hm¬sse³ ^pUv sUenhdn cwKs¯ aÕcw ]pXnb Xe¯nte¡v. AXnthKw hfcp¶ Cu hn]Wn c|v h¼•mcpsS ssIIfnte¡v Npcp§ptam? [\w \yqkv _yqtdm

C

ã sd-kv-tämdâv tX-Sn t]mI-|. A-hn-sS sa-\p ImÀ-Uv t\m-¡n `£Ww HmÀ-UÀ sN-bv-Xv Im-¯n-cp-¶v ka-bw I-fb-|. kz-´w kv-amÀ-«v t^m-Wn-se sam-_o B-¸v a-Xn C-ã `£-Ww \½-sf tX-Sn-sb-¯m³. I-gn-ª G-Xm\pw hÀ-j-§-fmbn Hm¬-sse³ ^p-Uv sU-enh-dn I-¼-\n-IÄ sIm-|p-h-¶ hn-¹-h-am-WnXv. cm-Py-s¯ {]ap-J ]-«-W-§-fn B-Zy-L-«-¯n Np-h-Sp-d -¸n-¨ Cu _n-kn-\-kv C-¶v tI-c-f-¯n-se sN-dp ]-«-W-§-fnte-¡v h-sc hym-]n-¨n-cn-¡p¶p. ^p-Uv sU-enh-dn cw-Kw H-«-\ h-[n t]À-¡v sXm-gn-e-h-k-c-§Ä Xp-d-¶-t¸mÄ sd-kv-täm-dâpIÄ-¡v I-¨h-Sw Iq-«m\pw C-Xv D-]-I-cn¨p.

Du_À Cu-ävkv, kzn¤n, skm-amtäm XpS-§n tZ-io-b-X-e¯n-se {]ap-J ^p-Uv sS-Iv I-¼-\nIfpw {]m-tZ-in-I-X-e-¯n-ep-Å I-¼-\nIfpw C-¶v tI-c-f-¯nse Hm¬-sse³ ^p-Uv sU-enh-dn cw-K-¯p|v. ]-t£ aÕ-cw I-Sp-¯-t¸mÄ hn-]-Wn-bnÂ

14 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

h-¼-·mÀ am{Xw Np-h-Sp-d-¸n-¡p-¶ Im-gv-N-bm-Wn-t¸mgpÅXv.

IpXn¨p apt¶dn skmamtäm, kzn¤n {]apJ ]{X§fpsS hm|Uv tImf§fnepw hmSvkm¸pIfnepw Ct¸mÄ ImWmw ^pUv sUenhdn cwKt¯¡v BfpIsf £Wn¨psIm|pÅ ]-c-ky§Ä. kwØm\s¯ {]apJ \Kc§Ä¡v ]pdta ap³\nc ]«W§fnte¡v hsc skmamäbpw kzn¤nbpw AXn thKw ISs¶¯pt¼mÄ Du_À Cuävknsâ bm{X ]Xnª Xmf¯nemWv. kwØm\¯nsâ FÃm `mK t¯¡pw Hm¬sse³ ^pUv sUenhdn ¹mävt^mapIÄ {]hÀ¯\w hym]n¸n¡pt¼mgpw sIm¨n \Kc¯n te¡mWv Cu cwKs¯ IqSpX sXmgn At\zjIcpw Ct¸mÄ tNt¡dp¶Xv. kao]`mhnbn Xs¶ B {]hWX amdnadntª¡mw.

F´mbncn¡pw Hm¬sse³ ^pUv sUenhdn cwK¯v C\n hcp¶ amä§Ä? CXn\v tZiob þ cmPym ´c Xe¯nse {]hWXIÄ ]cntim[n¨v am{Xta D¯cw Is|¯m\mIq. FhnsSbpw F¶t]mse C´ybnse Hm¬sse³ ^pUv sUenhdn A¦¯«n FXncmfnIÄ c|p t]À am{Xambn HXp§m\mWv km[yX. ØnXnKXnIÄ hnc Nq|p¶Xpw AXnte¡mWv.

Zo]oµÀ tKm-bÂ

^pUv sSIv cwKs¯ t]mcmfn

aney¬ {]Xnamk HmÀUdpIfpsS F®w \Kc§fn {]hÀ¯\w cmPy§fn km¶n[yw e£w sUenhdn ]mÀSv-WÀamÀ an-eysdtÌmdâpIÄ aney¬ tUmfÀ hcpam\w

(2018þ19 km¼¯nI hÀj¯nÂ)

H

-cp I-¸v Im-¸n Ip-Sn-¡m³ s]-« ]m-Sm-Wv Zo-]o-µÀ tKm-b-en-s\ kw-cw-`-I-\m-¡n-bXv. C-¶v 24 cm-Py-§-fn km-¶n-[y-ap-Å, {]-Xn-am-kw 20 tImSn-tbm-fw k-µÀ-i-I-cp-Å skm-amtäm F-¶ sd-kv-tämdâv skÀ¨v, Hm¬-sse³ ^p-Uv sU-enh-dn ¹m-äv-t^m-an-sâ km-c-Ynbm-b Zo-]o-µÀ tKmbÂ, Hm¬-sse³ ^p-Uv sU-enh-dn ta-J-e-bn hn¹-hw kr-ãn-¡p -Ibpw sN-bv-Xn-cn-¡p¶p. ^p-Uv sS-Iv cwKs¯ "bqWn-tIm¬' I¼-\n Iq-Sn-bm-Wv skm-amtäm C¶v.

G-sXm-cp ÌmÀ«-¸v kw-cw-`-I-scbpw t]m-se A-\m-bm-k-am-bn-cp-¶nà Zo-]o-µ-dn-sâbpw bm{X. UÂln sF-sF-Sn-bn \n-¶v K-Wn-X-im-kv-{X-¯n _n-cp-Zm\-´-c _n-cp-Z-sa-Sp-¯ ]-©m-_p-Im-c\mb Zo-]o-µÀ tKm-b UÂ-lnbn-se {]ap-J kz-Im-cy I-¼-\n-bn Um-äm A-\-en-Ìm-bn tPm-en sN-¿p-¶ Im-ew. s]m-Xp-th `-£-W {]n-b-cm-Wv ]-©m-_n-IÄ. Zo-]o-µ-dn-\pw `£-Ww H-cp ZuÀ-_-ey-am-bn-cp¶p. {]n-b-s¸« tIm-^n Ip-Sn-¡m³ tIm-^n tjm-¸n sN-¶v ZoÀ-L-t\-cw Im-¯n-cp-¶-t¸m-gmWv, sd-kv-täm-dân-se sa\p Hm¬-sse\m-bn \Â-In-bm F-hn-sS-bn-cp¶pw B-fp-IÄ-¡v A-Xv t\m-¡n `£-Ww ap³-Iq-«n sX-c-sª-Sp-¡m-atÃm F-¶ Nn-´ D-Zn-¨Xv. A-Xn \n-¶m-Wv ^p-Ín-t_ F-¶ t]-cn-se sh_v-ssk-än-sâ Xp-S-¡w. 2008 1200 sd-tÌmdâp-I-fp-sS en-kv-änw-Kp-am-bn Xp-S-¡w Ip-dn-¨ ^p-Ío-t_ ]n-¶o-Sv _-lpcm-{ã I-¼-\n-bm-bn h-fÀ¶p. kp-lr¯m-b ]¦-Pv O-±-sbbpw Iq-«n \à tPm-enbpw If-ªv Zo]o-µÀ kz-´w kw-cw-`w B-cw-`n-¡m³ C-d-§n-¸p-d-s¸-«-t¸mÄ A-h-cp-sS Bi-bw c-£-s¸-Sm³ t]m-Ip-¶n-sÃ-¶v ]d-ªv \n-cp-Õm-l-s¸-Sp-¯nb-hcpw Np-än-ep-ap-ïm-bn-cp¶p. F-¶m kz-´w B-i-b-¯n-sâ I-cp¯n A-km-am-\y-hn-izm-k-apïm-b C-hÀ A-Xn-s\ h-fÀ-¯m³ X-s¶ Xo-cp-am-\n-¨p. 2010em-Wv skm-amtäm F-¶ t]-cp-am-äw \-S-¯n-b-Xv. C-h-cp-sS B-i-b-¯n XmÂ-¸cyw tXm¶n-b \u¡-cn tUm«v-tImw Øm-]-I³ k-Rv-Po-hv H-cp an-ey¬ tUm-fÀ \n-t£-]w \-S-¯n-btXm-sS I-¼-\n-bp-sS h-fÀ-¨ th-K-¯n-em-bn. C-¶v 25te-sd cm-Py-§fn-te-¡v skm-amtäm h-fÀ-¶n-cn-¡p-¶p. 4300te-sd t]À-¡v sXm-gn \Â-Ip-¶pïv. ssh-Im-sX A-¼-Xn-te-sd cm-Py-§-fn-te-¡v {]-hÀ ¯-\w hym-]n-¸n-¡m-\p-Å X-¿m-sd-Sp-¸n-ep-am-Wv. C-¡m-e-¯n-\n-sS Zo-]o-µÀ t\-cn-« shÃp-hn-fn-IÄ ]-e-XmWv. I-¼-\n-bp-sS aqeyw C-Sn-ª A-h-k-c-§-fpïv. I-¼-\n-bp-sS k-lØm-]-I³ C-Xn-\n-sS ]-Sn-bn-d§n. hn-äp-hc-hv Iq-Sn-sb-¦nepw \-ãw Ip-¯-s\ D-bÀ¶p. ]-t£ Zo-]o-µÀ B-ß-hn-izm-k-t¯m-sS X-s¶bm-Wv ap-t¶m-«p t]m-Ip-¶Xv. C-Xn-\n-sS ]-Xn-\-t©m-fw I-¼-\n-I-sf skm-am-täm G-sä-Sp-¯n-«p-ïv.

400Â \n¶v c|nte¡v!

2016 »qws_ÀKv {]kn²oIcn¨ dnt¸mÀ«n 2013 þ 2016 Imebfhn 400 Hmfw ^pUv sUenhdn B¸pI fmWv DZbw sIm|Xv. tIcf¯nepw {]mtZinIambn, anI¨ ¹mävt^man ^pUv sUenhdn B¸pIÄ XpS¡ an«Xpw CtX Imes¯ms¡ Xs¶. F¶m Ct¸mÄ Chbn ]eXpw AS¨p]q«nbncn¡p¶p. aäv Iptdsb ®§sf h³InS¡mÀ GsäSp¡pIbpw sNbvXp.CXn c|nepw s]SmsX \n¡p¶ NneXv ]nSn¨p\n¡m \pÅ X{X¸mSnepw. cmPym´cXe¯nse Hcp {]apJ dnkÀ¨v GP³ knbpsS IW¡v {]Imcw 2017 cmPys¯ Hm¬sse³ ^pUv sUenhdn hn]WnbpsS hep¸w 4,558 tImSn cq]bmWv. 2018þ2023 Imebfhn Cu hn]Wn 38.08 iXam\w F¶ \nc¡n hmÀjnI hfÀ¨ t\Spsa¶pw dnt¸mÀ«v kqN\ \ÂIp¶p.

AXnthKw hfcp¶ Cu hn]Wnbn F{X t]À¡v kz´w CSw Is|¯m³ ]äpw? ]camh[n ct|m aqt¶m I¼\nIÄt¡ A-Xn-\v km-[n-¡q-sh-¶v hn-Z-Kv-[À Nq-|n¡m-«p¶p. ssN\ Xs¶bmWv C¡mcy¯n C´ybv¡v ap¶nse DZmlcWw. ssN\bnse Hm¬sse³ ^pUv sUenhdn hn]Wn hep¸w 35 _neytUmfdmWv. ]t£ AhnsS aÕcw c|pt]À X½n am{Xw. Ben_m_ {Kq¸v tlmÄUnwKv enanäUpw Meituan amWv A-hn-sS F-Xn-cm-fnIÄ.

F´psIm|v C§s\ kw`hn¡p¶p?

CXn\p ]n¶nse ImcWw efnXamsW¶v hnZKv[À ]dbp¶p. ^pUv sUenhdn _nkn\kv em` IcamIWsa¦n AXn hnimeamb hn]Wn thWw. ]cn[nbnÃmsX hfcm³ km[n¡m¯ sNdp

38 213 24 1.8 1.4 206

mb Zo-]o-µÀ tK

]pXn-b D-]-t`m -àm¡-sf Iq-«n-t¨À¡p-¶-Xn-\m-bn ]-Ww H-gp-¡p-I-bm-Wv I-¼-\nIÄ. ]pXn-b io-e-§Ä th-cp-d-bv -¡p-¶-tXm-sS C-t¸m -gp-Å C-f -hp-I-sfÃmw ]n³-h-en-¡ -s¸Spw

[\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

15

IhÀ tÌmdn COVER STORY

I¼\nIÄ Cu aÕc¯n\nsS acn¨phogpw. cmPym´cXe¯n ImWp¶ AtX {]hWX Xs¶bmWv C´ybnepw Ct¸mgpÅXv. kzn¤nbpw skmam tämbpw IpXn¨p apt¶dpt¼mÄ Du_À Cuävkpw ^pUv]m|bpw InXbv¡p¶p. Du_À Cuävkns\ hnsämgnbm\mWv amXrI¼\n C´ybn {ian¡p¶Xv. ] e ssIIÄ adnªv X§fpsS `mKambn amdnb ^pUv ]m|tbmSv Hebv¡v Ct¸mÄ ]gb Xm¸cyhpanÃ. tIcf¯nse hn]Wn {]hWXbpw kam\amWv. kzn¤nbpw skmamäbpw Poh\¡mscbpw sdsÌmdâpIsfbpw Iq«n tNÀ¡m\pw ]pXnb ]«W§fnte¡v F¯m\pw XnSp¡w ImWn¡pt¼mÄ Du_À Cu-äv-knsâ {]-hÀ¯-\w A-{X-am{Xw Xo-{haÃ.

]cmPb¯n \n¶pbÀ¶ hnPbw AYhm kzn¤n

\nt£]IÀ¡v {]nbw kzn¤nbpw skmamäbpw cmPyw apgph³ ]Scpt¼mÄ AhcpsS hn]peoIcW {]hÀ¯\§Ä¡mbn ^|v Hgp¡nsIm|v \nt£]Icpw cwK¯p|v. 2018 am{Xw kzn¤n 1.31 _ney¬ tUmfÀ \nt£]w t\SnsbSp ¯t¸mÄ skmamtäm 410 aney¬ tUmfÀ ^|v Ic Øam¡n. sNdp ]«W§fnte¡v Cu I¼\nIÄ t]mIpt¼mÄ \nt£]IÀ IqSpX Xm¸cyt¯msS ^|nwKv \ S¯p¶XmWv asämcp {]hWX. sIm¨p]«W§fnse sUenhdn NmÀPv Ipdhmbncn¡pw. AXpsIm|p Xs¶ AXnthKw B taJeIfn _nkn\kv em`Ic am¡m\pw km[n¡pw. CXmWv \nt£]Isc BIÀjn ¡p¶ Hcp LSIw.

kzn¤n Øm-]-I Aw-K§Ä

2014

Â, Hm¬-sse³ ^p-Uv Cu ta-J-e-bn-se km-[y-X-IÄ sU-enh-dn hn-]-Wn-bn D-]-tbm-K-s¸-Sp-¯m³ {io-lÀH-t«-sd I-¼-\n-IÄ \nd-ªp \nÂjbpw \-µ\pw tNÀ¶v Bundl ¡p-¶ Im-e-¯m-Wv kzn-¤n B cw-KF-¶ I¼-\n B-cw-`n-¨p. ]-t£ t¯-¡v Np-h-Sp-sh-bv-¡p-¶-Xv. C\nC-hÀ {]-hÀ¯-\w Xp-S-§n-b-t¸msbm-cp I-¼-\n-¡v Iq-Sn C-S-aptïm tg-bv¡pw km-l-N-cy-§Ä G-sd F-¶ kwi-bw ]-e `m-K-¯p-\n¶pw amdn. C sIm-ta-gv-kv I-¼-\n-IÄ s]m-´n-h-¶n-cp¶p. ]-t£ shdpw tem-Pn-kv-än-Ivkv, jn-¸nw-Kv cwK-¯v \m-ep hÀ-jw sIm-ïv ^p-Uv sS-Iv k-Po-h-ambn. C-hÀ {]-Xo-£n-¨ I-¼-\n-I-fn-se bqWn-tIm¬ B-bn _n-kn\-kv In-«m-sX-bmbn. A-tXmkzn-¤n B kw-i-b§-sf th-tcm-sS sS {io-lÀ-jbpw \-µ\pw Np-h-Sp Øm-]n-¨p ]n-gp-sX-dn-ªp. amän. ""B-Zy I¼-\n ]-cm-P-b-amsb-¦nepw R-§Ä H-cp Imcyw ] kzn-¤n-bp-sS Øm-]-I\pw knTn¨p. ]-e I-¼-\n-Ifpw A-h-cp-sS C-H-bpam-b {iolÀ-j a-tP-än-bp-sS _n-ey¬ tUmfÀ h-fÀ-¨-bv-¡p th-ïn sSIv-t\mf-Pn c-à-¯n X-s¶ kw-cw-`-IXzw G-ItZ-i aqeyw th-ï hn-[-¯n D-]-tbm-K-s¸-SpA-en-ªp tNÀ-¶n-«pïv. hn-P-b-hm¯p-¶nÃ. D-]-t`m-àm-¡Ä-¡v kwU-bn tlm-kv-]n-äm-en-än cwK-s¯ Xr-]v-Xn \Â-Im³ sSIv-t\m-f-Pn kw-cw-`-I-\m-bn-cp-¶p A-t±-l-¯nan-ey-Wn-te-sd t]À sam-_o D-]-tbm-K-s¸-Sp-¯m³ km-[nsâ Aѳ. A-½ kz-´w ¢n-\nB-]v D-]-tbm-Kn-¡p-¶p ¨m an-I-s¨m-cp {]-Øm-\w ¡pÅ tUm-Î-dpw. C-Xp Iq-Sm-sX sI-«n-¸-Sp-¡m³ km-[n-¡p-sa-¶v _yq-«n ]mÀ-eÀ irw-J-ebpw A-½hy-à-ambn,'' {iolÀ-j H-cp A-`nbv-¡p-ïm-bn-cp¶p. Cu Ip-Spw-_ ¯n-te-sd sdsÌm-dâpIÄ ap-J-¯n hy-à-am-¡p¶p. D-]]-Ým-¯-ehpw A-]-cn-Nn-Xam-b t`m-àm¡-sf a-\-kn I-ïp-Å, Ø-e-§Ä tX-Sn-bp-Å bm-{X-I-fpan-I-hp-ä sS-Iv-t\mf-Pn ¹mäv-t^m-amam-Wv X-¶n-se kw-cw-`-I-s\ hmÀWv kzn-¤n-bp-sS I-cp-s¯-¶v s¯-Sp-¯-sX-¶v {iolÀ-j ]-d-bp-¶p. ]n-¶o-Sv h³In-S \n-t£-]-Icpw hy-à-am-¡n-bn_n-äv-kv ]n-em-\n-bn \n-¶v F³-Pn-\o-b-dnw«pïv. A-tXm-sSm-¸w an-I-¨ am-t\-Pv-saâv So-an-s\ Kv _n-cp-Zw t\Sn-b {io-lÀj-sb B-IÀ-jn-¨nbpw {io-lÀ-jbpw \-µ\pw tNÀ-¶v hmÀ-s¯cp¶-Xv kw-cw-`-I-cp-sS hn-P-b-I-Y-I-fmWv. sS-Iv Sp¯p. {io-lÀ-jbpw \-µ\pw tNÀ-¶v So-an-te-¡v ÌmÀ«-¸v sd-Uv_-kv t]m-ep-Å-h-bp-sS hnP-bw sIm-ïph-¶ sF-sF-än-bn \n-¶v ]Tn-¨n-d§n-b C-t±l-s¯ {]-tNm-Zn-¸n¨p. A-§-s\-bm-Wv cm-lp sP-an-\n-bm-Wv kzn-¤n-bp-sS sSIv-t\mf-Pn \-µ³ sd-Ín-bp-am-bn tNÀ-¶ {io-lÀ-j kz-´w kw-hn-[m-\-¯n-\v ]n-¶n-se _p-²n-tI-{µw. tem-Pnkw-cw-`-¯n-\v Xp-S-¡-an-Sp-¶Xv. kv-än-Iv-kv irw-J-e Ip-ä-a-ä co-Xn-bn B-Zy-Im-ew A¶v, {]apJ C sIm-ta-gv-kv I-¼-\n-IÄ-¡p ap-X kzn-¤n ssI-Imcyw sN-bv-Xn-cp-¶p. t]m-epw jn-¸nw-Kv, tem-Pn-kv-än-Iv-kv kw-hn-[m-\w - C-¶v h³-tXm-Xn \n-t£-]w tX-Sn-sbkp-k-Ö-am-bn-«p-ïm-bnÃ. A-kw-L-Sn-Xam-b ¯p-¶ ^p-Uv sS-Iv I-¼-\n-bm-Wv kzn-¤n.

2014

]pXpaIfpsS ]ndtI...

3.3

A¦¯«n FXncmfnIÄ c|mbn Npcp§pt¼mgpw kzn¤nbpw skmamtämbpw \nehnse hnPb tamUen am{Xw HXp§n¡qSp¶panÃ. A\pZn\w C¶thj\pI fmWv. tImsfPv Imw]kpIfn XcwKamIm³ kzn¤n AhXcn¸n¨ncn¡p¶ tem©v ]mUv t{]m{Kmw Xs¶ DZmlcWw. CXn\p ]pdta ¢uUv In¨¬, kzn¤n tÌmÀ F¶nhsbÃmw IqsSbp|v. skmamtäm A¸w IqSn sshhn[yamÀ¶ tkh \§Ä \ÂIp¶p|v. D]t`màm¡Ä¡v sXcsª Sp¯ sdsÌmdâpIfn \n¶v \nÝnX Imebfhn te¡pÅ ^okv \ÂIn `£W]m\ob§Ä BkzZn ¡m³ ]äp¶ skmamä tKmÄUv F¶ ]²Xn Hcp DZmlcWw. `£Whpambn _Ôs¸« FÃm taJebn epw km¶n[yw Adnbn¡m³ skmamtäm {ian¡pt¼mÄ kzn¤n temPnänIvknepw sUenhdnbnepw iàn Iq«pIbmWv. ChÀ X½nepÅ t\cn«pÅ t]mcm«ambn C´y³ Hm¬sse³ ^pUv sUenhdn hn]Wn amdpt¼mgpw Chcn Hcmsf asämcmÄ `£n¡p¶ kmlNcyw hcnsömWv hnZKv[cpsS \nKa\w. ImcWw A{X hnimeamWv C´y³ hn]Wn. C´ybpsS sam¯w `£y hn]WnbpsS shdpw aq¶v iXam\w am{XamWv Hm¬sse³ sUenhdnIfpsS ssIhiapÅXv. ssN\ bn CXv 14 iXam\amWv.

10

50,000

em`w BÀ¡panà kzn¤nbpw skmamäbpw hcpam\ hÀ[\ t\Sp¶ps|¦nepw Ccphcpw CXphsc em`w t\Snbn«nÃ. C\nbpw F{Xam{Xw ]Ww ChÀ sNehnSpw? F{XImew Chcnte¡v ^|v HgpIn hcpw F¶XmWv {][m\w. kzn¤nbpsS \ãw 2018 amÀ¨n 397 tImSn cq]

ssk¡nfn `£Wsa¯pw, C³tUmÀ Dd§p¶nÃ!

`

£W¡mcy¯nse ckIcamb Nne Imcy§Ä ]p d¯pIm«p¶ Hcp kÀth ^ew ASp¯nsS skmamtäm ]pd¯phn«ncp¶p. AXnse Nne hkvXpXIfnXm. cmPy¯v AÀ[cm{Xn Gähpw A[nIw Hmsse³ ^pUv sUenhdn HmÀUdpIÄ e`n¡p¶Xv C³tUmdn \n¶v.

Gähpa[nIw {]`mX `£W HmÀUÀ B{Ôbnse hnPbhmUbn Gähpw DbÀ¶ _n XpI hcp¶Xv Du«nbn a[pcbn Gähpw IqSpX t]À HmÀUÀ sN¿p¶Xv Nn¡³ _ncnbmWn ss_¡pItf¡mÄ IqSpX ssk¡nfpIÄ ^pUv sUenhdn sN¿p¶ ]«Ww C´ybnep|v, _nlmdnse Kb. ChnsS skmamtämbv¡v IqSpX ssk¡nfpIfmWpÅXv.

16 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

bmbncp¶p. sXm«p ap³hÀjs¯ \ãamb 205 tImSn cq]bpsS GItZiw Cc«n! CtX Imebfhn hcpam\w aq¶p aS§v hÀ[n¨v 468 tImSnbmbn.

AtXkabw CtX Imebfhn \ãw KWyambn Ipdbv¡m³ skmamtämbv¡v km[n¨p. ]t£ 2019 amÀ¨nse ^ew {]Imcw skmamtämbpsS \ãw 294 aney¬ tUmfdmWv. hcpam\w 206 aney¬ tUmfdpw.

C¡mebfhnse kzn¤nbpsS dnkÄ«v ]pd¯phn«n«nÃ. ]pXnb D]t`màm¡sf Iq«nt¨À¡p¶Xn\mWv ]Ww shÅw t]mse I¼\nIÄ Hgp¡p¶Xv. A{X am{Xw UnkvIu|pIfpw Imjv _m¡pIÄ I¼\n IÄ aÕcn¨v \ÂIp¶p.

CXv _nkn\kv hfÀ¨bv¡v th| kpØncamb Iogvhg¡aÃ. anI¨ _nkn\kv X{´hpaÃ. D]t`m àm¡fn ]pXnb ioe§Ä thcpdbv¡p¶tXmsS I¼\nIÄ C¯cw CfhpIÄ L«w L«ambn ]n³ hen¡pw. AXpt]mse Xs¶ km¼¯nI {]XnkÔn \nehnepÅXnt\¡mÄ Xo{hambm P\§Ä sam_o B¸v hgnbpÅ HmÀUdpIfpw Ipdbv¡m³ km[yXbp|v. Htckabw henb km[yXIfpsSbpw AXnt\¡mÄ henb shÃphnfnIfpsSbpw \Sp¡mWv Hm¬sse³ ^pUv sUenhdn taJe.

Châvkv EVENTS

Un sU 2019 Pq¬ 28\v sIm¨nbnÂ

BtKmf kwcw`I³ Acp¬IpamÀ [\w thZnbn Akm-[m-c-W \o-¡-§Ä sIm-|v C-´y³ tImÀ-¸-td-äv temI-s¯ A-¼-c-¸n-¨ B-tKm-f kw-cw-`-I³, kvss{SUv-kv ^mÀ-a Øm-]-I³ A-cp¬ Ip-amÀ Un- -sU- 2019 ap-Jy-{]-`m-jI³ [\w \yqkv _yqtdm

t^m

-À-Nyq¬ C-´y 500 ]-«n-I-bn C-Sw t\-Sp-I. tImÀ-¸-td-äv tem-I-s¯ A-¼-cn-¸n-¨p-sIm-|v G-ä-hpw h-enb Un-hn-Uâv hn-X-c-Ww \-S-¯p-I. ]n-¶o-sS-t¸mtgm t^mÀ-Nyq¬ C-´y ]-«n-I-bn-se 1000¯n H-¶p t]m-ep-am-Im-sX Xm-tg-bv-¡v t]m-hp-I. ]ns¶-bpw Ip-Xn-¨p-b-cp-I. A-£-cmÀ-°-¯n tImÀ-¸-td-äv tem-I-¯n-se tdm-fÀ tIm-kv-äÀ ssd-Uv \-S-¯n-b, C-´y³ ^mÀ-a tem-I-s¯ kwcw-`-I³ A-cp¬ Ip-amÀ sIm-¨n-bn kwkm-cn-¡p-¶p.

Pq¬ 28\v [\w _n-kn\-kv k-an-äv B³-Uv A-hmÀ-Uv ss\-äv 2019sâ thZn-bn ap-Jy-{]`m-j-I-\m-bm-Wv A-t±-lw sIm-¨n-bn F-¯p¶Xv. "_nkn\-kv cwK-¯v shÃp-hn-fn-IÄ \n-d-bp-t¼mÄ kzo-I-cn-t¡-| hn-P-b-X-{´-§Ä' F-¶ hn-jb-s¯ B-kv-]-Z-am-¡n \-S-¡p-¶ k-an-än B-tKm-f _n-kn\-kv cwK-s¯ kz´w A-\p-`-h§-sf A-Sn-Øm-\-am-¡n-bmIpw A-t±lw kw-km-cn-¡pI. C-Xm-Zy-am-bm-Wv A-cpIp-amÀ tI-c-f-¯n-se H-cp _n-kn\-kv kw-K-a th-Zn-bn {]`m-j-I-\m-Ip-¶Xv.

B-cm-Wo A-cp¬ Ip-amÀ? a-äm-cpw Im-Wm-¯ I-t®m-sS I-¼-\n-IÄ sX-c-sª-Sp-¯v \n-t£-]w \-S-¯m-\pw h³ em-`w t\-Sn ap-t¶-dp-¶ kz-´w I-¼-\n-I-sf H«pw A-am-´n-¡m-sX hn-säm-gn-¡m-\pw a-Sn-Im-Wn¡m-¯ kwcw-`-I {]-Xn-`bmb A-cp¬ Ip-am-dnsâ kw-cw-`-I bm-{X Xp-S-§p-¶-Xv 1990em-Wv. tI-c-f-¯n P-\n-¨v Du-«n-bn h-fÀ-¶ sIm-ta-gvkv _n-cp-Z-[m-cn-bm-b A-cp¬ Ip-amÀ A-Xn-\p ap-t¼ I-cn-b-dn X-sâ hy-àn-ap-{Z ]-Xn-¸n-¨ncp-¶p. t_mw-s_ {U-Kv lu-kv en-an-ä-Un F-I-vkv-t]mÀ-«v Un-¸mÀ-«v-saân-em-bn-cp-¶p A-cp¬ Ip-am-dn-sâ Xp-S-¡w. ^mÀ-a-kyq-«n-¡Â DÂ-¸-¶-§-fp-sS cm-Py-s¯ B-Zy-Im-e F-I-vkvt]mÀ-«-dm-bn-cp-¶p C-hÀ. ]n-¶o-Sv apw-ss_ BØm-\-am-bp-Å {_n-«o-jv ^mÀ-a-kyq-«n-¡Â-kv en-an-ä-Un-sâ P-\-d am-t\-PÀ þ F-I-vkv-t]m À-Sv-kv B-bn A-cp¬ Ip-amÀ am-dn. ^mÀ-a hn-]-Wn-bp-sS tZ-io-b, cm-Pym-´-c N-e-\-§Ä a-\-kn-em-¡n-b A-cp¬ Ip-amÀ 1990 kv-ss{S-Uv-kv ^mÀ-a k-b³-kv en-an-äUn-\v Xp-S-¡-an-«p. C-´y³ ^mÀ-a tem-I-s¯ ]p-Xn-sbm-cp A-[ym-bam-bn-cp-¶p C-Xv. A-h-k-c-§Ä I-s|-¯m-\p-Å I-gn-hmWv A-cp¬-Ip-am-dn-s\ hy-Xy-kv-X-am-¡p-¶Xv. {]-ikv-X {_m³Umb ssS-KÀ {_m³-Un-sâ \n À-am-Xm-¡fmb Haw Par tImÀ-¸-td-j³ en-an-äUn-sâ P-\-dn-Iv _n-kn\-kv G-sä-Sp-¯ \o¡w X-s¶ C-Xn-\p-Zm-l-cWw. Ip-d-ª Im-ew sIm-|v B I-¼-\n-bp-sS hn-äp-hc-hv ]-e-aS-§v hÀ-[n-¸n-¡m³ A-cp¬-Ip-am-dn-\v km-[n-¨p. C-Xv

£-Wn-¡-s¸-« 1000 t¯m-fw t]À kw-_-Ôn -¡p-¶ Un sU 2019 Â sh-¨v kw-cw-`-I {]-Xn -`-IÄ-¡p-Å ]p-c-kvIm-c Zm-\hpw \-S¡pw

B-tKm-f-X-e-¯n-se H-cp _n-kn\-kv A-\p`-hw am-{X-am-Wv C-t±-l-¯n\v. A-]-cn-Nn-Xam-b hn]Wn km-l-N-cy-§-fn-te-¡v {]-th-in-¡p-t¼mgpw H-fn-ªn-cn-¡p-¶ _n-kn\-kv A-h-k-c-§-fn-te¡v ss[-cy-]qÀ-Æw C-d-§p-t¼mgpw {i-²n-t¡-| Im-cy-§-fmIpw A-cp¬ Ip-amÀ ]-¦p-sh-bv¡pI. C¶v 100 te-sd cm-Py-§-fn hym-]n-¨p In-S-¡p-¶p A-cp¬ Ip-am-dn-sâ _n-kn-\-kv tem-Iw. A-cp¬ Ip-amÀ ssI-sh-bv-¡m-¯ ta-J-eIÄ Np-cp-¡-am-Wv. A-Xn X-s¶ ]-e-Xn-epw cm-Py-¯p X-s¶ h³ kw-hn-[m-\-am-Wv H-cp-¡nb-Xpw. C-´y-bn-se G-ä-hpw h-en-b Câ-t{K-ä-Uv A-\n-a slÂ-¯v I-¼-\n-bm-b SeQuentsâ k-l Øm-]-I-\m-Wv C-t±-lw. C-´y-bn-se ap³-\n-c ]ypÀ s¹ B-În-hv ^mÀ-a-kyq-«n C³{Ko-Un-bâv (API) I-¼-\n skm-fm-c-bv-¡p ]n -¶n-se _p-²n-tI-{µ-hpw C-t±-l-am-Wv. _-tbm-^mÀ-a, hn-a³-kv slÂ-¯v, kv-s]jm-en-än ^mÀ-a-kyq-«n-¡Â-kv, F-bÀ-t]mÀ-«v ]mÀ-¡nw-Kv cw-K-¯v {]-hÀ-¯n-¡p-¶ sS-Ivt\m-f-Pn kv-ämÀ-«-¸v, I¬-sS-Iv-kv-Nz skÀ-¨v, sa-Un-¡Â Un-ssh-k-kv, sF-]n A-k-äv amt\-Pv-saâv, tkm-^v-ävsh-bÀ, HmÀ-Km-\n-Iv ^p-Uv B³-Uv sh-Pn-ä-_vÄ-kv, U-b-dn DÂ-¸-¶-§Ä, ^w-KvjW ^p-Uv B³-Uv \yq-{Sn-j³ Xp-S§n-b cw-K-§-fn-se-Ãmw hym-]n-¨p-In-S-¡p-¶p A-cp¬ Ip-am-dn-sâ \n-t£-]w. ]-Xn-hp- co-Xn-IÄ hn-«v k-©-cn-¡p-¶ A-cp¬ Ip-am-dn-s\ tX-Sn ]p-c-kv-Im-c-§-fpw \n-c-h-[n F-¯n-bn-«p-|v. 2000¯n- G-Wv-Ìv B³-Uv bw-Kn-sâ slÂ-¯v sI-bÀ ta-J-e-bnse Fâ-À-{]-WÀ Hm-^v Zn C-bÀ A-cp¬ B-bncp-¶p. C-´y Sp-sU-bpsS s_-Ìv kn-C-H ]p-c -kv-Im-c-hpw e-`n-¨n-«p-|v. A-{]-Xo-£n-X-am-b \o-¡-§-fm-Wv A-cp¬ Ip-am-dn-s\ hy-Xy-kv-Xam-¡p-¶-Xv. A-Xn-\p ]n-¶n-se tem-Pn-¡v A-t±-l-¯n-\v am-{Xw A-dn-bm-hp-¶ H-¶pw.

Cu kw-cw-`-I {]-Xn-`-sb tIÄ-¡mw. I-|p ]-cn-N-bn-¨, tI-«p ]-cn-N-bn-¨ ssi-en-IÄ-¡-¸pdw A-¼-c¸n-¡p-¶ B-i-b-§Ä DÄ-s¡m-Åmw.

C-Xm-Wv Cu hÀ-j-s¯ [-\w _n-kn-\-kv k-an-äv B³-Uv A-hmÀ-Uv ss\-äv tImÀ-¸-td-äv tem-I-¯n-\v k-½m-\n-¡p-¶ H-cp hn-kv-a-bw.

H-cp hym-g-h-«-¡m-e-am-bn tI-c-f-¯n-se _n-kn-\-kv tem-I-s¯ an-¶p-¶ ]p-c-k-vIm-c th-Zn-bm-b [-\w Un sU-bn sh-¨v I-gn-ª km-¼-¯n-I hÀ-j-¯n an-I-hn-sâ ap-{Z NmÀ -¯n-b-hÀ-¡v A-hmÀ-Uv k-½m-\n-¡p-I-bpw sN-¿pw.

[-\w Un þ sU 2019sâ Iq-Sp-X- hn-tij-§Ä h-cpw e-¡-§-fn A-\m-h-c-Ww sN¿p-¶p. Im-¯n-cn-¡mw, cm-Pym-´-c, tZ-io-b, kw-Øm-\ X-e-¯n-se 1000¯n-te-sd {]-ap-JÀ H-¶n-¡p-¶ [-\w Un þ sU-bv-¡m-bn.

[\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

17

hna³ WOMEN

s]m«ns¨dnbmw, DÅn [\w \yqkv _yqtdm

ap

¶nepÅ shÃphnfnIsf adnIS¡m³ h\nXIÄ¡v {]tNmZ\hpw amÀK \nÀtZihpw ]Icp¶Xmbncp¶p tIcf amt\Pvsaâv Atkmkntbjsâ hna³ eoUÀjn¸v tIm¬t¢hv.

BcmWv kv{XoIfpsS kz]v\§Ä¡v ]cn[n \nÝbn¨ncn¡p¶Xv? BcmWv AhÀ¡v Npäpw Hcp e£vaWtcJ hc bv¡p¶Xv? CXn\v D¯cw tXSpt¼mÄ ]pdta \n¶pÅ kmlNcy§Äs¡m¸w Hmtcm kv{XobpsS DÅnse Nne N§es¡«pIfpw ImcWamsW¶v ImWmw. FhnsSbpw BÀ¡pw ]n¶neÃm¯ kv{Xo kaql¯n\v F§s\

PohnX¯n\v AXmbXv sse^n\v (LIFE) ]p Xnb \nÀhN\w \ÂImw. LIFE: Lead Inspire Fullfil Empower F¶Xv Bkv]Zam¡n \S¶ sIFwF hna³ eoUÀjn¸v tIm¬t¢hv 2019 NÀ¨ sNbvXXv AXmWv. Hcp ]I \o| ]cn]mSnbn kaql¯nse hnhn[Xe§fnepÅhcpambn kwhZn¡ms\¯nbXv kz´w PohnX¯n thdn« hgnbneqsS \S¶v hnPbw ssI]n SnbnsemXp¡nbhcmWv. AhÀ ]dªtXm, PohnXw sIm|v AhÀ ]Tn¨ Imcy§fpw.

CXm AhcpsS hm¡pIÄ; {]tNmZ\hpw amÀK\nÀtZi§fpw BIp¶h.

eo

UÀjn¸v Øm\§fn kv{XoIÄ Ct¸mgpw IpdhmWv. tImÀ¸tdäv taJebn kv{XoIfpsS F®w DbÀ¯m³ a\x-]qÀÆamb {ia§Ä \S¡p¶p|v.

F¶m CsXm¶pw t_mÀUv dqante¡Ã F¶XmWv bmYmÀ°yw.

F³{Sn seh tPmen Ifn am{Xambn CsXmXp§p¶p. ChnsSbmWv kv{XoIÄ ap³ \ncbnte¡v hcp¶Xns\ Ipdn¨v \½Ä Nn´nt¡|Xv. eoUÀjn¸nte¡v hcpt¼mÄ Hcn¡epw \n§Ä F{Xt¯mfw hÀ¡v sN¿p¶p F¶Xneà Imcyw. \ap¡v ap¶n \½psS Icnbdns\ Ipdn¨pÅ Nn´ D|mIWw. ]ecpw ITn\ambn hÀ¡v sN¿p¶hcpw AhcpsS IgnhpIfn amt\Pvsaâv t]m epw BIrãcmbncn¡pIbpw sN¿pw. Øm]\¯n \n¶v amän\nÀ¯m³ ] äm¯hn[¯nepamIpw. F¶m AhÀ¡v AhcpsS Icnbdn hnPbn¡m\mImsX t]mIp¶p. Icnbdns\ Ipdn¨v IrXyamb e£y§fnÃm¯XmWv AXn\p ImcWw. \n§Ä Xs¶ \n§fpsS tKmÄ hfsc hyàambn skäv sN¿pIbpw AXv t\SnsbSp¡m³ th| IgnhpIÄ BÀPn¡pIbpw thWw. \n§Ä Hcp sUmssa³ FIvkvt]À«v BhWsa¶nÃ.

F¶m apt¶m«pÅ Ime¯v sUmssa³

³ m d apt¶z bw k pIÄ IgnhPn¡pI BÀ

IgnhpI \n§fne Ä thïXv pï,v ImÂshHcp ¸v

tUm. sSkn tXmakv, UbdIväÀ P\dÂ, Gbvtdmt\m«n¡Â knkväwkv, UnBÀUnH

I cnbdn Fsâ bm{X XpS§nbn«v 30 hÀjamIp¶p.

F³Pn\obdnwKn\v ]Tn¡p t¼mgmWv BZyambn anssk ens\bpw AXnsâ k©mc ]Ys¯bpw Ipdns¨Ãmw Adnbp¶Xv. AtX¡pdn¨dnbm \pw IqSpX ]Tn¡m\papÅ tamlamWv ssKUUv anssken Fw sSIv sN¿m³ t{]cn¸n¨Xv. ]T\w ]qÀ¯nbm¡n Un^³kv dnkÀ¨v B³Uv sUhe]vsaâv HmÀKss\ tkj\n {]thin¨p. BZys¯ 10þ15 hÀj¡mew A£cmÀ°¯n clky PohnXambncp¶p. cmPy¯nsâ X{´{][m\amb anssk ]²XnIfpsS AWnbdbn {]hÀ¯n¡p¶ A¡me¯v ASp¯ kplr¯p¡tfm kl]mTnItfm Bbn bmsXmcp _ÔhpanÃmbncp¶p. Aán þ 3sâ hnPbIcamb ]co£W¯n\v tijamWv Soansâ Hcp t^mt«m t]mepw ]pd¯phn«Xv. AXn\ptijamWv cmPy¯nsâ anssk³ ]²XnIfn Rm\S¡ apÅhÀ AwK§fmsW¶pw ]n¶oSmWv Ct¸mÄ ]dbp¶Xp t]mepÅ anssk hpa¬ F¶ hntij§sfms¡ hcp¶Xv.

H«I Ipªpw A½bpw Hcp Ip«n¡Y HmÀ½ hcnIbmWv. Hcp H«I Ipªv AXnsâ A½tbmSv aq¶v tNmZy§Ä tNmZn¡p¶p|v. "At½ \ap¡v F´n\m

18 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

eoUv sN¿p¶sX´msW¶Xns\ Ip-dn¨v \n§Ä¡v hyàXbp|mIWw. AXmWv Hcp {][m\ Imcyw.

ASp¯Xv s\ävhÀ¡nwKv BWv. \n§Ä¡v Cu kvIn skäpIÄ Is|¯m\pw \n§Ä¡p ap¶nepÅ Ahkc§Ä Adnbm\pw s\ävhÀ¡nwKv \n§sf klmbn¡pw. ]pcpj·mÀ¡v ]et¸mgpw hnPbw hfsc Gfp¸amWv. F¶m kv{XoIfpsS Imcy¯n AXv hyXykvXamWv. AhÀ \nch[n {]Xn_豈 XcWw sNbvXmWv ]et¸mgpw hnPb¯nse¯n¡p¶Xv. kv{XoIfpsS Ign hpIÄ AhÀ Xs¶ amÀ¡äv sNt¿| km-lN-cy-¯n-em-Wv \m-an-t¸mÄ Po-hn¡p¶Xvv.

cmP{io Fw.Fkv

sshkv Nm³keÀ, F]nsP AÐpÄ Iemw sSIvt\m fPn¡Â bqWnthgvknän

Wv C{X \o|, iàamb ImepIÄ, F´n\mWv \½psS ]pd¯v apgbpÅXv, \½psS I®pIÄ¡v F´psIm|mWv H¶ne[nIw ASp¡pIfnembn I¬]oenIfpÅXv'.

H«I Ipªnsâ tNmZy§Ä tI« tijw A½ H«Iw ]dªp. "\½Ä acp`qanbnemWv Pohn¡p¶Xv. ZoÀLZqcw, £oWn¡msX \S¡m\mWv iàhpw \ofhpapÅ ImepIÄ \ap¡pÅXv. Cu A´co£ ¯n Pohn¡pt¼mÄ `£Whpw shÅhpw kq£n ¡m\mbpÅXmWv ]pds¯ apg. acp`qanbnse hoinbSn¡p¶ aW Imän \n¶v \½psS I®p Isf kwc£n¡m\mWv khntijamb I]oenIÄ.'

CXv \apt¡hÀ¡pw _m[IamWv. \½psS ]cnX ØnXnIfn Pohn¡m³ th|sXÃmw \ap¡pÅn Hcp¡n sh¨n«p|v. ChsbÃmw th|hn[¯n hn\n tbmKn¡m\pÅ at\m`mhw, Asæn kz´w ]mX Xncn¨dnªv AXnte¡pÅ ImÂsh¸mWv \mw \S t¯|Xv. kv{XoIÄ ITn\m[zm\nIfmWv, klm\p`qXn bpÅhcmWv, £amioecmWv. ]t£ \mw sshImcnI k´pe\w IqSn BÀÖnt¡|nbncn¡p¶p. \½psS Xs¶ hnImct¯bpw \½fpambn kwhZn¡p¶hcpsS hnImcs¯bpw DÄs¡m|v {]XnIcn¡m³ ]Tn¨m Imcy§Ä Iptd¡qSn kpKaamIpw. Adnhv, Bßhnizmkw Ch c|pw C¶s¯ s]¬Ip«nIÄ t\Snbncn¡Ww. Ch c|paps|¦n F{X kpZoÀL]mXbpw k©cn¡m\mIpw.

nse N§eIÄ icnbm b B£s \Sp¡q apt¶dq , B`m acymZm _m\ÀPn

eoUÀjn¸v HmXÀ, tam«nthjWÂ kv]o¡À

F

´mWv hnPbw? ]e D¯c§fmIpw DbÀ¶p hcnI. ImcWw AXv Hmtcmcp¯tcbpw A\pkcn¨v hyXymks¸«ncn¡pw. Rm³ ]pXnb Hcp \nÀhN\amWv sImSp¡p¶Xv. kvt]mÀSvkv taJebnsems¡ Ct¸mÄ D]tbmKn¡mdpÅ Hcp ]ZamWv Hustle. Imcy§Ä t\SnsbSp¡p¶ BfpIÄ F¶XmWv Cu hm¡v kqNn¸n¡p¶Xv. hnPbw Hcn¡epw t\ÀtcJ

bneqsS k©cn¡nÃ, \n§Ä XpS§nbnS¯p \n¶pw Imcy§Ä amdns¡mt|bncn-¡pw. icnbmb B£³ FSp¡pI F¶XmWv {][m\w. hnPb¯ntes¡¯m³ \ap¡v ]et¸mgpw \nch[n sXcsªSp¸pIÄ \St¯|n hcp¶p. \½psS Xs¶ BßhnizmkanÃmbvabmWv ]e sXcsªSp¸pIÄ¡pw ]n¶mse t]mhm³ CSbm¡p¶Xv. \n§sfmcp tNmbvkv FSp¡pIbmsW¦n AXn Dd¨p \n¡pI. PohnXsa¶v ]dbp¶Xv Hcp ^pUv I^näocnb t]msebmWv. Npäpw \nch[n tNmbvkpIÄ D|mIpw. ssl s]Àt^ma³kv hyànIÄ FÃmbvt¸mgpw AhÀ¡v {]tbmP\{]Zamb coXnbnÂ, AhcpsS Ign hpIÄ ]camh[n D]tbmKn¡m\mIp¶ tNmbvkpIfmWv FSp¡pI. AhÀ Hcn¡epw AhÀ¡v KpWanÃm¯ Hcp tNmbvkn\mbn kabtam, ]Wtam, F\ÀPntbm D]tbmKn¡nÃ.

At¸mÄ bYmÀ°¯n hnPbw F¶m \n§Ä¡v \n§sf¡pdn¨p Xs¶bpÅ Aht_m[ amWv.

tkXp e£van`mbv XncphnXmwIqdnsâ ]ptcmKa\ hmZn tI

cfob kaql¯n ]ptcmKa\ Nn´IÄ \mw Ct¸mÄ IW¡m¡p¶ ImeL«¯n\p apt¼ \m¼n«ncp¶p. XncphnXmwIqÀ almdmWn tkXpe£van `mbnbpsS PohnX¯ntebv¡pw almdmWnbpsS \b§fntebv¡pw Cd§n sNÃpt¼mÄ \ap¡Xv hyàamIpw. s]¬Ip«nIÄ¡v D¶X hnZym`ymkw e`yam¡m³ AhÀ \S¯nb {ia§Ä Xs¶ almdmWnsb hyXykvXam¡p¶p. \mSnsâ km¼¯nI hnIk\¯nsâ Imcy¯nepw hyàamb ImgvN¸mSv almdmWn¡p|mbncp¶p. ]c¼cmKXamb almdmWn k¦Â¸§sf X¨pS¨ tkXpe£van `mbn, kz´w icnIsf ]n´pSÀ¶ hyànbmWv. hntÎmdnb³ ho£ WamWv, kaql¯n ]n¶oSv h¶ ]e hyXnbm\§Ä¡pw CSbm¡nbXv. tIcfob kaql¯n kv{XoIÄ A[nImc tI{µambncp¶ ImeL«¯n\v A´yw Ipdn¨Xpw A§s\ sbms¡bmWv.

a\p Fkv ]nÅ,

bph kmlnXy ]pckvImc tPXmhv, The Ivory Thronesâ cNbnXmhv

[\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

19

hna³ WOMEN

f s § \n ¶m«p ]nt ¡p¶ hen mcy§Ä 7I

s{]m^. (tUm.) {]n-b \mbÀ,

sN-bÀ-t]-gvk¬ - -EPGP sF-sF-FwsI þsIm-¨n Imw]kv

H

-cp Ip-ªv- ]n-d-¶p ho-gp-¶-Xv A-Xn-cp-I-fn-Ãm-¯ _p-²nssh-`-h-t¯m-Sp Iq-Sn-bm-Wv. ]n-¶o-Sv F-´m-Wv kw-`-hn-¡p-¶Xv? B Ip-ªv- h-f-cp-t¼mÄ Np-äp-ap-Å tem-I-¯n \n-¶v t\-Sp-¶ A-dn-hp-I-fpw Im-gv-N-¸m-Sp-I-fpw A-h-fp-sS A-sÃ-¦n A-h-sâ Np-äpw H-cp th-en XoÀ-¡p-¶p. kv-{Xo-I-sf kw-_Ôn-¨n-S-t¯m-fw Cu th-en-IÄ X-IÀ-s¯-dn-bp-I h-f-sc ITn-\-am-Wv. kz-]v-\-§Ä km-£m-¡-cn-¡p-¶-Xn \n-¶pw kv-{Xo-Isf ]n-t¶m-«v h-en-¡p-¶ Nne Im-c-W-§Ä C-h-bmWv A-dn-bm³ ]m-Sn-Ãm-¯ H-¶n-s\-¡p-dn-¨p-Å B-Ip-e-X-I-fpw `-b-hp-am-Wv Icn-bÀ sX-c-sª-Sp-¡p-¶-Xnepw ]pXn-b taJ-e-I-fn-te-¡v IS-¶p sNÃp-¶-Xnepw \n-¶v X-S-bp-¶-Xv. \m-«p \-S-¸v A-\p-k-cn-¡p-I-þ a-äp-Å-hÀ sN-¿p-¶-Xp-t]mse X-s¶ sN-¿m³ kv-{Xo-IÄ ]-e-t¸m-gpw \nÀ-_-Ôn-X-cmIm-dp-|v. h-f-sc C-¶-th-äo-hv B-b \-½p-sS B-i-b-§Ä ]-e-Xpw s]m-Xp-th-Zn-bn A-h-X-cn-¸n-¡m³ kv-{Xo-IÄ a-Sn¡p-¶-Xpw C-Xp-sIm-|m-Wv. ]-cm-P-b-s¯ `-b-am-Wv an-¡-hÀ-¡pw. ]-cm-P-b-s¸-t«m-s«.

A-Xn-s\ t\-cn-S-Ww. kz-´w ssI-¸n-Sn-bn-ep-Å hn-`-h k-¼-¯n-s\ A-sÃ-¦n I-gn-hp-I-sf Im-Wm-\p-Å I-gn-hn-Ãm-bv-a- ap-t¶m-«p-Å h-fÀ¨-sb X-S-bpw.

Nn-´-bn-epw hm-¡n-epw {]-hr-¯n-bn-epw IÀ-¡-i-am-b \ne-]m-Sv ]n-´p-S-cp-¶-hÀ-¡v hn-P-bw ssI-h-cn-¡p-I A-{X F-fp-¸-am-bn-cn-¡n-Ã. s]-cp-am-äw, A-`n-{]m-bw F-¶n-h-bn flexibility sIm-|p-h-c-Ww. Np-äpw \-S-¡p-¶ Im-cy-§Ä Im-Wm-\pw A-h-tbm-Sv {]-XnI-cn-¡m-\pw \-½p-sS civilized B-b a-\-kv hn-k-½-Xn-¡p¶p-sh-¦n \n-§Ä H-cp Np-h-Sv ]n-d-tIm-«m-Wv. Cu X-S-k-§-sf F-§-s\ unblock sN-¿mw?

Hm-tcm Zn-h-k-hpw sN-¿p-¶ Im-cy-§-fn A-¸w hy-Xy-kv-X-X sIm-|p-h-cm³ {i-an-¡pI. H-cp ]p-Xn-b tlm-_n I-s|-¯p-I. A-Xn Xm-¸-cyw h-fÀ-¯p-I.\-½p-sS B-i-¦-bp-sSbpw `-b-¯n-tâ-bpw Im-c-Ww I-s|-¯p-I. \n-§-fp-sS "I-Y' F-§-s\ B-h-W-sa-¶-Xv \n-§Ä X-s¶ Xo-cp-am-\n-¡p-I.

C

-¶-s¯ k-aq-l-¯n h-\n-Xm km-c-Yn-I-fp-sS h-fÀ-¨-bv-¡v ]-cn-[n \n-Ý-bn-¡p-¶ L-S-I§Ä ]-e-Xp|v. Xp-ey A-h-k-c-§-fp-sS A-`mhw, Po-hn-X-¯n ]-ehn[ tdm-fpIÄ Xp-ey {]m-[m-\y-t¯m-sS ssIImcyw sN-t¿-|n h-cp-¶Xv, saâ-dnwKn-sâ A-`mhw, sN-¿p-¶ Hmtcm tPm-en-bpw 100 i-X-am-\w ]qÀW-Xtbm-sS th-W-sa-¶ \nÀ-_Ôw, Bß-hn-izm-k-anÃmbv-a F-¶n§-s\ \nch-[n Im-cy-§Ä h-\n-Xm kmc-Yn-I-fp-sS h-fÀ-¨-bn {]-Xn-_Ô-am-Ip-¶p|v. Ch-sb a-dn-IS-¶v ap-t¶-dm³ hy-àn-sb-¶ X-e-¯n kv-{Xo-IÄ am-dn Nn-´n-¡Ww. AXn-t\msSm-¸w Np-än-ep-ap-Å k-aq-l-¯n\pw kÀ¡m-cn-\pw sXm-gn-en-S-¯n-\p-saÃmw kp-{][m-\ tdm-fp-IÄ C-¡m-cy-¯n h-ln-¡m-\p-ap-|v. ]-e-t¸m-gpw I-cn-bÀ B-cw-`n-¡p-¶ Ime-¯v A-t§bäw B-ß-hn-izm-k-ap-Å-h-cm-bn-cn¡pw kv-{XoIÄ. ]-t£ ]n-¶o-Sv H-cp k-t¸mÀ-«v kn-kv-äw A-h-cp-sS h-fÀ-¨-bv-¡v th-|n-h-cpw. C-¡m-cy-¯n-em-Wv t\c-s¯ Nq-|n-¡m-«n-bXp-t]m-se k-aq-l-¯n\pw kÀ-¡m-cn\pw Ip-Spw-_-¯n\pw I-¼-\n-IÄ-¡p-saÃmw Np-a-X-e-I-fpÅ-Xv. \n-km³ Un-Pn-ä l-ºn-se So-an-sâ i-cmi-cn {]m-bw 29 BWv. Ip-ªp-§-fp-Å bp-h A-½-am-cp-ap-|v C-¡q«-¯nÂ. I-¼-\n-bp-sS ]n-´p-W-bnÃm-sX C-h-cmcpw I-cn-b-dn \n-¶v ]n-·m-dp-¶ A-hk-cw D-|m-Im-sX \n-km³ {i-²n-¡p-¶p-|v. ]-t£ Hmtcm kv-{Xobpw ]-cn-an-XnI-sf a-dn-IS-¶v ap-t¶-dm³ kz-bw Ip-td Im-cy-§Ä Iq-Sn sN-¿Ww. B-Zy-am-bn th|-Xv B-ß-hn-izm-k-amWv. F-t¸mgpw A-h-k-c-§Ä tX-Sn-s¡m-|n-cn-¡p-I. \n-c´-cw ]pXn-b Im-cy-§Ä ]Tn¨p-sIm-|n-cn-¡p-I. A-Xnth-Kw am-ä-§Ä \-S-¡p-¶ C-¡me-¯v B-dp-am-kw ap¼-s¯ sSIv-t\m-f-Pn-bm-hnà C-t¸mÄ. ]p-Xnb-Xv

]Tn-¡m-\pw Im-e-l-c-W-s¸-« ]-g-b Im-cy§-sf Xq-s¯-dn-bm\pw X-bm-dm-IWw. ]-cm-P-b-§fn X-f-cm³ ]m-SnÃ. H-cn-¡epw ]-cm-P-bs¸-«nsæn H-cn-¡epw \mw ]pXn-b Im-cy-§Ä ]Tn-¡nÃ. s]-]v-kn-bp-sS B-Zy h-\n-Xm kn-C-H C-{µ-\q-bn ]-d-bp-¶ A-©v Im-cy-§Ä F¶pw {]-k-à-amWv. a-Õ-c-£a-X, B-ßhn-izmkw, B-i-b-hn-\n-a-b tijn, e£y-t_m-[w, X-·-bo-`m-hw F-¶nh-sbÃmw h-\n-Xm-km-c-Yn-I-fp-sS hn-P-b-¯n-\v A-\n-hm-cy-am-Wv. AXpt]m-se X-s¶ H-ä-bv-¡v ap-t¶-dm\Ã, H-s¯m-cp-a-tbm-sS h-f-cm³, ap-t¶m«p-t]m-Im³ X-¿m-dm-Ip-I. H-cp-an-¨p \n-¶m \-ap¡pw h-f-cmw.

v \ n p amä¯ ¯ m v I n thïn¡cpX \

20 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

Bßhni t\Sm³zmkw __nXb a{´§ÄpsS

_-_n-X P-b-i-¦À,

C-ta-Pv ta-¡v Hm-hÀ I¬-kÄ-«âv, ^m-j³ Un-ssk-\-À

Experiments: C-cp-| \n-d-ap-Å-hÀ-¡v Nn-e \n-d-§Ä am-{X-ta tN-cq F-¶m-Wv s]m-Xp-sh-bp-Å C-´y³ Imgv-N-¸m-Sv. ]-s£ A-§-s\-b-Ã. F-Ãm \n-d-§-fpw F-Ãm-hÀ-¡pw tN-cpw. \n-d-¯n-sâ intensity  Nn-e am-ä-§Ä sIm-|p-h-c-W-sa-¶v am-{Xw. sl-bÀkv-ssäÂ, {U-kn-wKv, ta-¡-¸v C-h-bn- FÃmw ]-co-£W-§Ä \-S-¯n- t\m-¡-Ww. Dress Well: \-Ã- co-Xn-bn {U-Êv sN-¿-Ww. Hm-tcm k-µÀ-`-§Ä-¡-\p-k-cn-¨v \n-§Ä A-Wn-tb-| \n-dw sX-c-sª-Sp-¡mw. F-s´-¦n-epw k-Ôn-kw-`m-j-W-¯nt\m NÀ-¨-bv-t¡m t]m-Ip-I-bm-sW-¦n Np-h-¸m-Wv \-Ã-Xv. Self-Talk: \n-§Ä \n-§-tfm-Sp X-s¶ kw-km-cn-¡p¶-Xm-Wv Self-Talk sIm-|p-t±-in-¡p-¶-Xv. F-¶m Self-Talk H-cp t]-¸-dn Ip-dn-¨p-h-¨m-tem? B-Zyw \n-§Ä F-´m-Wv a-\-kn Nn-´n-¡p-¶-sX-¶-Xn-s\¡p-dn-¨v H-cp A-h-t_m-[w D-|m-bn-cn-¡-Ww. "F-\n-¡v I-gn-bpw', "Rm³ A-Xp sN-¿pw' F-¶p-Å Positive Affirmations A-Xn-ep-|m-bn-cn-¡-Ww. Body Language: Nn-e-t¸mÄ \n-§Ä H-cp tIm¬^-d³-kn C-cn-¡p-I-bm-bn-cn-¡pw. Nn-e-t¸mÄ {]-ktâ-j³ A-h-X-cn-¸n-¡p-I-bm-bn-cn-¡pw. H-Xp-§n am-dn \nÂ-¡m-sX \n-§-fp-sS kv-t]-kv claim sN-¿-Ww. lm³-Uv sj-bv-¡v, sF tIm¬-Sm-Îv, \nÂ-¡p-¶ A-sÃ-¦n C-cn-¡p-¶ co-Xn F-¶n-h-sb-Ãmw \-½p-sS hy-àn-Xzw hn-fn-t¨m-Xp-¶ L-S-I-§-fm-sW-¶v HmÀ-a th-Ww. Exercise: hym-bm-aw sN-¿p-I. C-Xv G-Xp Xm-c-¯nep-Å-Xp-am-Imw. \n-§Ä-¡v H-cp Um³-kv Iv-fm-kn tN-c-W-sa-¶p-t|m? F-¦n A-Xm-hmw. Nn-e-t¸mÄ \n-§-fp-sS Ip-ªn-sâ Iq-sS-bp-Å H-cp I-fn-bm-Imw. A-Xp-a-sÃ-¦n H-cp ssk-¡nÄ k-hm-cn-bm-Imw. \n-§fp-sS i-co-c-¯n-\pw a-\-kn-\pw DuÀ-Pw \Â-Ip-¶ F-´v B-În-hn-än th-W-sa-¦n-epw sX-c-sª-Sp-¡mw.

Mindfulness: \n-§Ä sN-¿p-¶ Hm-tcm {]-hr-¯n-bnepw \q-dp i-X-am-\-hpw {i-² tI-{µo-I-cn-¡-Ww. A-§s\-bp-Å-hÀ Iq-Sp-X k-t´m-j-hm-·m-cpw k-t´m-jh-Xn-I-fp-am-bm-Wv Im-W-s¸-Sp-¶-Xv.

kpP Nm-|n

am-t\-Pnw-Kv U-b-dÎÀ, \n-km³ Un-Pn-ä l_v

Challenge Yourself: Nn-e io-e-§Ä am-ä-W-sa-¶v \-ap-¡v B-{K-l-ap-|m-In-tÃ. F-¶m io-e-§Ä am-äp-I ITn-\-am-b H-cp Im-cy-am-Wv. \n-§Ä \n-§-sf¯-s¶ challenge sN-bv-Xm-te C-Xn-\v km-[n-¡q.

KÌv tImfw GUEST COLUMN

P INT BLANK PqUn tXmakv

tem-Iw ap-gp-h³ \memw hym-h-kmbn-I ap-t¶-ä¯n-s\m-cp-§pt¼mÄ a-e-bm-fn bp-h-Xz-¯n-\p ap-¶n A-h-k-c-§-tfsd

-

aSn-¨p \nÂ-¡m-sX ap-t¶m-«p Ip-Xn¡pI

tem

I-¯n-se G-ä-hpw h-en-b km-¼-¯n-I ssk-\n-I i-àn-bm-b A-ta-cn-¡ A-§-s\ B-bn-¯oÀ-¶-Xn-s\-¡p-dn-¨v {]-N-cn¡p-¶ I-Y-I-fn H-¶v C-§-s\-bm-Wv. c-|mw tem-I -a-lmbp-²-¯n-\v ti-jw A-ta-cn-¡-bpw d-jy-bpw H-cp tImÄ-Uv hm-dn GÀ-s¸-«n-cn¡p-¶ Im-ew, 1957 HIv-täm_À am-kw 4-mw Xn-b-Xn A-¶-s¯ d-jy tem-I-¯n-se B-Zy-s¯ iq-\ym-Im-i hm-l-\w kv-]p-Sv\n-Iv hn-t£-]n-¡p-¶p, tem-I-¯n-sâ apgp-h³ {i-² ]n-Sn-¨p-]-än-b Cu t\-«-¯n\p- ap-¼n ]-X-dn-t¸m-b A-ta-cn-¡ \m-k -tbm-Sv X-§Ä-¡v F-¶v C-Xp-t]m-se H-cp D-]-{K-lw B-Im-i-t¯-¡v A-b-¡msa-¶p tNm-Zn-¡p-¶p, \m-k-bp-sS {]-hÀ-¯-§Ä h-f-sc ]n-¶n-emsW-¶v a-\-kn-em-¡n-b A-¶-s¯ A-ta-cn-¡³ {]-kn-Uâv Dwight Eisenhower A-ta-cn-¡-bpsS C-an-t{K-j³ \n-b-a§Ä s]m-fn-s¨-gp-Xm³ Xo-cp-am-\n-¨p. tem-I-¯n-se F-Ãm cm-Py-§-fnÂ- \n-¶pw G-ä-hpw \-à _p-²n-imen-I-sf-bpw k-aÀ-°-cm-b hn-Zym-ÀYn-I-sf-bqw A-ta-cn-¡bn-te-¡v B-IÀ-jn-¡m-\p-Å t]m-fn-kn-IÄ \nÀ-an-¨p, ]n-¶o-Sv \-à tUm-ÎÀ-am-cpw, F³Pn\o-bÀ-amcpw, _p-²n-Po-hn-I-fpw A-ta-cn-¡-bn-te-¡v Ip-Sn-tb-dp-¶ H-cp Im-gv-N-bm-Wv tem-Iw I-|-Xv. C-¶v \m-k-bp-sS F³Pn-\o-bÀ--am-cn `q-cn-`mK-hpw F-an-{Kâv-kv B-Wv. A-ta-cn-¡-bp-sS C-¶-s¯ \n-e-bn-ep-Å h-fÀ-¨-bv¡v C-hÀ \Â-In-b kw-`m-h-\ h-f-sc h-ep-Xm-Wv. Cu _u-²n-I kz-¯-h-Im-i-§Ä Hm-tcm cm-Py-§-fp-sS-bpw \-jv-S-hpw F-¶m A-ta-cn-¡-bp-sS em-`-hpw B-bn¯oÀ-¶p.

C-¡-Y C-hn-sS A-b-hn-d-¡m³ H-cp Im-c-Wap-|v. tem-Iw ap-gp-h³ C-s¸m \m-emw hym-hkm-bn-I ap-t¶-ä-¯n-sâ NÀ-¨-bn-em-Wv, A-Xv km-[y-am-Ip-¶-Xv I-|p-]n-Sp-¯-§-fn-eq-sS-bpw kw-cw-`-I-Xz-¯n-eq-sS-bpw B-sW-¶ k-Xyw F-Ãm cm-Py-§Ä-¡pw A-dn-bmw. F-Ãm-h-cpw A-Xn-\p-Å A-\p-Iq-e km-l-N-cy-§Ä H-cp-¡m\p-Å H-cp Hm-«-¸m-¨n-en-ep-am-Wv. KÄ-^n-se UAE X-§-fp-sS C-an-t{K-j³ \n-b-a-§Ä s]m-fn-s¨gp-Xp-¶p, tem-I-¯n-se G-ä-hpw \-à tUm-ÎÀam-sc-bpw, F³Pn-\o-bÀ-am-sc-bpw, k-aÀ-°-cm-b hn-ZymÀ-°n-I-sf-bpw A-hÀ am-Snhn-fn-¡p-¶p, A-hÀ-¡n-hn-sS 10 h-À-jw Øn-c-Xm-a-k-¯n-\p-Å ku-I-cy-sam-cp-¡n-s¡m-Sp-¡p-¶p, A-h-cp-sS B-i-b-§Ä-¡v Nn-d-Ip- \Â-Ip-¶ kw-hn-[m\-sam-cp-¡p-¶p. C-¶v tem-I-¯p e-`y-am-Ip-¶ F-Ãm B-[p-\n-I km-t¦-Xn-I hn-Zy-I-fpw,

Po-hn-X \n-e-hm-c-hpw km-¼-¯n-I D-¶a-\-hpw \Â-In ]-|v A-ta-cn-¡ sN-bv-X A-tX X-{´w ]-b-äm-s\m-cp-§p-I-bm-Wv A-Ûp-X-§-fp-sS \-K-c-Im-gv-N-sbm-cp-¡p-¶ Cu sIm-¨p- cm-Pyw. C-´y A-S-¡-ap-Å A-bÂ-cm-Py-§-fn \n-¶pw [m-cm-fw-t]À C-Xnsâ km-[y-X-IÄ D-]-tbm-Kn¨v Xp-S-§n. k-ao-] `m-hn-bn A-`q-X-]qÀ-h-am-b km-¼-¯n-I h-fÀ-¨-¡v Cu cm-Pyw hn-¯p]m-Ip-¶p.

C-{X-bpw \m-Ä a-e-bm-fn-Isf Xo-än-t¸m-än-b KÄ-^v \m-Sp-I-fn-se am-ä-§Ä \-½Ä DÄ-s¡m-Åp-I-bpw A-Xn-\-\p-k-cn-¨p ap-t¶-dpI-bpw sN-bv-Xm A-hn-S-§fn D-ïm-Ip-¶ A-Sp-¯ hy-h-km-bn-I ap-t¶-ä-§-fn a-e-bm-fn-IÄ-¡pw \-sÃm-cp ]-¦p I-sï-¯m-\m-Ipw

hym-h-km-bn-I h-fÀ-¨-¡v B-¡w Iq-«p-¶ {^o-tkm-Wp-IÄ C-¶v F-Ãm cm-Py-§-fn-epw km-[m-c-W-am-Wv. Nn-e {^o-tkm-Wp-IÄ H-cp {]tXyI _n-kn-\kp-IÄ-¡v A-\p-Iqe-am-Ip-¶ A-Sn-Øm-\ ku-I-cy-hn-I-k-\w km-[y-am-¡p-¶p-|m-Imw, F-¶m C-t¸mgn-Xm UAE C-hn-S-s¯ bq-Wn-th-gv-kn-än-Ifn {^o-tkm-Wp-IÄ A-\p-h-Zn-¡p-¶p, ]Tn-¡p-¶ Ip-«n-IÄ-¡v tIm-sf-Pv ]T-\w ]qÀ-¯n-bm-¡p-¶-Xn-\p-ap-¼v X-s¶ H-cp _n-kn-\-kv ]-Sp-¯p-bÀ-¯m-\p-Å A-\pIq-e km-l-N-cy-sam-cp-¡p-¶p. bq-Wn-thgv-kn-än-IÄ C-t¸m-tg h-en-b tImÀ-¸-td-äv I-¼-\n-I-fp-am-bn ssI-tImÀ-¡p¶p, I-¼-\n-bp-sS B-h-iy-§Ä C-\n ¢m-kv- ap-dn-I-fn NÀ-¨ sN-bvXv A-Xn-\v Gä-hpw ]p-Xn-b D-¸¶§-fpw kÀ-ho-kp-I-fpw e-`y-am-Ip-¶ \m-fp-IÄ hn-Zq-c-¯-Ã. km-[yX-I-fp-sS H-cp h-en-b ]-dp-Zo-k-bm-Wv bp-h-Xz¯n-\p- ap-¼n A-\m-h-cWw sN-¿p-¶-Xv. ]Tn-¡m³ k-aÀ-°-cm-b Ip-«n-I-fpw ] Tn-¸n-¡m³ \-à bq-Wn-th-gv-knän-I-fpw ssI-tImÀ-¡m³ h-en-b tIm-À¸-td-ä-pI-fpw, ap-X-Âap-S-¡m³ DbÀ-¶ B-kv-Xn-bp-Å hy-àn-Ifpw C-Xn-s\m-s¡ ku-I-cy-§-sfm-cp-¡m³ C-Ñm-iàn-bp-Å H-cp `-c-W kw-hn-[m-\-hpw D-s|-¦n F-´m-Wv A-km-[yam-Ip-¶-Xv? C-{X-bpw\m-Ä a-e-bm-fn-I-sf Xo-än-t¸m-än-b KÄ-^v \m-Sp-I-fn-se am-ä-§Ä \-½Ä DÄ-s¡mÅp-I-bpw A-Xn-\-\p-k-cn-¨p ap-t¶-dp-I-bpw sNbv-Xm A-hn-S-§-fn D-|m-Ip-¶ A-Sp-¯ hy-h-km-bn-I ap-t¶-ä-§-fn a-e-bm-fn-IÄ-¡pw \-sÃm-cp ]-¦p I-s|-¯m-\m-Ipw A-Xn-eq-sS ]pXn-b bq-k-^v A-en-am-cpw D-bÀ-¶p- h-cpw, KÄ-^v cm-Py-§Ä H-cp knowledge C¡-tWm-an-bn-te-¡v am-dp-I-bm-Wv, A-hn-S-§-fn tPm-en e-`n-¡m³ ]p-Xn-b A-dn-hp-I-fpw ss\-]p-Wy-§-fpw B-h-iyam-Wv. t]m-Ip-hm³ \-ap-¡v G-sd Zq-c-ap-|-tXmÀ¡p-hn³ h-gn-]n-g-¨p t]m-bn-Sm-sX an-gn-sX-fn-¨p t\m-¡p-hn³ \m-sf-sb-¶-Xn-à \-½Ä C-¶v X-s¶ t\-S-Ww \mÄ-h-gn-bn-se-¶pw A-a-c Km-Y-IÄ ]n-d-¡-Ww-!

(H-cp A-d-_n-¡-Y)

[\w hyh-kmb hmWnPy ssZzhm-cnI Pq¬ 15, 2019

21

kwcw-`-IXzw

THE

ENTREPRENEURSHIP

BUSINESS SCIENTIST

F.BÀ c-Rv-PnXv

15

]Àt¨kv icnbm¡nsbSp¡q...

em`w hÀ[n¸n¡q!

]Àt¨-kv co-Xn-IÄ A-Sn-ap-Sn am-än 30 i-X-am-\w t\-«-ap-|m¡n-b Pm-e-hnZy

10

hÀ-j-§Ä I-gn-ªp R-§Ä tI-c-f-¯n-se I¬kÄ-«nwKv cw-K-¯v h-¶n-«v. Cu ]-¯v hÀ-j-¯n-\n-S-bnÂ, R-§Ä-¡v H-cp-]m-Sv B-ßkw-Xr-]v-Xn t\-Sn-¯-¶ H-cp hn-P-b-I-Y-bm-Wv C-¶v- ]-d-bm-\p-Å-Xv. tPm-jn F-¶ sN-dp-¸-¡m-c-sâ I-Y. H-cp lmÀ-Uvsh-bÀ tjm-¸v \-S-¯p-I-bm-bn-cp-¶ tPmjnsb H-cp s{S-bv-\n-wKn sh-¨v I-|pap-«p-t¼mÄ AbmÄ B-ß-l-Xy-bp-sS h-¡n-em-bn-cp¶p. s{S-bv\nwKv I-gn-ªti-jw k-lm-bn-¡-Ww F-¶v]-d-ªv A-Sp-¯p h-cp-I-bm-bn-cp-¶p tPm-jn. km-[m-c-W C-¯-c-¯n h-cp-¶-hÀ-s¡m-s¡ ]-dbm-\p-Å-Xv I-¿n Im-in-Ã. I-S-bn sk-bvÂ-kv C-Ã. ap-t¶m-«pt]m-Im³ th-sd h-gn-bn-à F-s¶ms¡-bm-hpw... tPm-jn-bpw G-Xm-|v C-tX Im-cy§Ä X-s¶-bm-Wv ]-d-ª-Xv. ]-s£ H-cp h-en-b hy-Xym-kw D-|m-bn-cp-¶p. I-Y-sb-Ãmw tI-«p I-gnª-t¸mÄ C-Xv i-cn-bm-¡m³ \-ap-¡v B-ß-hnizm-kw D-s|-¶p ]dª-t¸mÄ "F-¦n \-ap-¡v A-sXm-cp t{]m-P-Iv-äv B-bn D-S-s\ Xp-S-§mw'...

A-Xn-\p th-| ^-s|m-s¡ Rm³ F-§-s\-sb¦n-epw I-s|-¯n-tb-¡mw F-¶v- B-th-i-t¯msS ]-d-ªp. km-[m-c-W K-Xn-bn I¬kÄ-«nwKv ^o-kn-s\ Ip-dn-¨p ]-d-bp-t¼mÄ ho-|pw \n-cm-i h-¶p ap-Jw Ip-\n-¡p-¶-h-cm-Wv Iq-Sp-X t]-cpw!

R-§Ä tPm-jn-bp-sS I-S ]Tn-¡m³ B-cw-`n¨p. ]À-t¨-kv ap-X tÌm-¡v, F¡u-|v-kv, Hm¸-td-j³-kv, amÀ-¡-än-wKv, sk-bvÂ-kv A-§-s\ F-Ãm ta-J-e-I-fpw ]Tn-¨p. H-cp Im-cyw hy-àam-bn. {]-[m-\ {]-iv-\w ]À-t¨-kv X-s¶-bm-Wv. A-Xp-am-bn _-Ô-s¸-«v tÌm-¡n-epw F¡u|vkn-epw {]-iv-\-§Ä D-|v... sk-bvÂ-kv \-S-¡p¶p-s|-¦n-epw A-Xn-\m X-s¶ B-h-iy-¯n\p amÀ-Pn³ e-`n-¡p-¶n-Ã. c-|p hÀ-j-am-bn-«pw ss]-k A-t§m-«v- C-Sp-¶-X-Ãm-sX C-t§m-«v FSp-¡m³ ]-än-bn-cp-¶n-Ã. F-´m-bm-epw ]À-t¨-kv co-Xn-IÄ A-Sn-ap-Sn am-äm³ R-§Ä Xo-cp-am-\n-¨p.

R-§Ä sN-bv-X Im-cy-§-fp-sS H-cp c-Xv-\-¨p-cp¡w C-hn-sS ]-d-bmw.

1

sh-|À sk-e-£³

i-cn-bm-b kss¹-bÀ D-|m-Ip-I F-¶-Xv h-f-sc {]-[m-\-am-Wv. \-ap-¡v B-h-iy-ap-Å km-[-\-§Ä i-cn-bm-b Kp-W\n-e-hm-c-t¯m-sS, G-ä-hpw Ip-d-ª hn-e-bn i-cn-bm-b k-a-b-¯v \Â-Im³ I-gn-bp-¶ B-fm-bn-cn-¡-Ww A-bmÄ. am-{X-a-à s{I-Un-äv t\-Sn-sb-Sp-¡m³ Iq-Sn km-[n¨m h-f-sc \-Ã-Xv. C-t¸mÄ D-|m-bn-cp-¶ kss¹-b-dp-sS I-¿n hn-e Iq-Sp-X B-bn-cp-¶p F-¶p am-{X-a-Ã, B-h-iy-¯n-\v sk-e-£³ D-|mbn-cp-¶n-Ã. am-{X-a-à Im-jv B³-Uv Im-cn ]Àt¨-kv B-bn-cp-¶p. ]-e I-¨-h-S-¡m-cpw A-dn-hn-Ãmbv-a sIm-|pw a-Sn sIm-|pw am-{X-am-Wv C-¯-cw kss¹-bÀ-amÀ-¡v h-fw sh-¨p sIm-Sp-¡p-¶-Xv. R-§-fp-sS i-à-am-b B-h-iy {]-Im-cw CâÀs\-än-eq-sS-bpw, Nn-e kp-lr-¯p-¡Ä h-gn-bpw ]pXn-b kss¹b-sd I-s|-¯m-\p-Å A-t\z-j-Ww B-cw-`n-¨p. G-I-tZ-iw H-cp am-k-s¯ A-e-ªp Xn-cn-b-ep-IÄ-s¡m-Sp-hn D-¯À-{]-tZ-in-se e-Ivt\m-hn-\v A-Sp-¯p-Å H-cp sN-dn-b {Km-a-¯n F-¯n-t¨À-¶p. apw-ss_, UÂ-ln F-¶n-§s\-bp-Å a-lm-\-K-c-§-fn-te-bv-s¡-Ãmw ]-e

22 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

4 amÀ-¡-äv- \n-co-£n-¨p sIm-|n-cn-¡p-I amÀ-¡än km-[-\-§-fp-sS e-`y-X-bv¡v A-\p-k-cn-¨v hn-e-bn G-ä Ip-d-¨n-epIÄ D-|m-Imw. ]-s£ A-Xn-s\ ap³-Iq-«n I-|v, B-h-iy-ap-Å km-[-\-§Ä tÌm-¡v sN-¿m³ km-[n-¨m h-en-b am-ä-ap-|m¡mw. A-Xn-\m-bn Zn-h-k-hpw amÀ-¡-än-se amä-§Ä ]Tn-¡m-\pw B-cw-`n-¨p. tPm-jn X-s¶ ]-e hm-«v-kv B-¸v {Kq-¸p-I-fn-epw Aw-K-am-Ip-Ibpw _n-kn-\-kv-]-c-am-b NÀ-¨-IÄ sN-¿p-I-bpw sN-bv-Xp. Nn-e sI-an-¡-ep-I-fp-sS C-d-¡p-a-Xn Np¦w hÀ-[n-¸n-¡m³ t]m-Ip-¶p F-¶ hmÀ-¯ A-dnª-t¸mÄ X-s¶ Nn-e K-½p-IÄ, s]-bnâp-IÄ F-¶n-h tÌm-¡v sN-bv-X-Xv ]n-¶o-Sv h-en-b em-`w t\-Sn-¯-¶p.

lmÀ-Uvsh-bÀ D-¸-¶-§-fpw F-¯p-¶ Cu {Km-a-¯n-te-¡p-Å bm-{X tPm-jn-¡v ]-e A-\p`-h-§-fpw k-½m-\n-¨n-cp-¶p. Np-cp-¡n-¸-d-ªm F-¯n-t¨À-¶-Xv th-|-sX-Ãmw H-¯ptNÀ-¶ H-cp B-fp-sS A-Sp-¯v. A-bm-fp-am-bn \-sÃm-cp _-Ôw D-|m-¡n h-en-sbm-cp HmÀ-UÀ sN-¿m\p-Å hm-Kv-Zm-\-hpw sN-bv-Xv t]m-¶p.

2

]À-t¨-kv t]m-fn-kn

]À-t¨-kv sN-¿m-\p-Å A-[n-Im-c ]-cn[n-IÄ, sh-|À sk-e-£-\p-Å D-]m-[n-IÄ, hn-e Xo-cp-am-\n-t¡-| hn-[w, s\-tKm-jn-tbj³ sN-t¿-| hn-[w, Izt«j-\p-IÄ dm-¦v sN-t¿-| co-Xn, Kp-W\n-e-hm-cw A-f-¡m-\p-Å kw-hn-[m-\-§Ä, C³-jp-d³-kv, s{I-Un-äv ]ocnb-Uv, F-{Kn-saâv ]o-cn-b-Uv F-¶n-§-s\-bp-Å F-Ãm Im-cy-§-fpw hn-i-Z-am-¡n-s¡m-|p-Å H-cp tUm-Iyp-saâv B-Wv H-cp ]À-t¨-kv t]m-fn-kn.

C-Xp-s|-¦n ]n-s¶ Hm-tcm X-h-W ]À-t¨-kv \-S-¯p-t¼m-gpw {]-tXy-Iw ¹m-\n-wKv- sN-t¿-| Im-cy-an-Ã. C-sX-Ãmw hn-i-Z-am-bn DÄ-s¡m-Ån-¨ H-cp t]m-fn-kn R-§Ä tPm-jn--¡v th-|n X-¿mdm-¡n. C-tXm-sS tPm-jn-¡v X-sâ So-an-t\m-Spw k-¹-bÀ-am-tcm-Spw ]-d-bp-¶ Im-cy-§Ä-¡v Ir-Xy-X-bpw hy-à-X-bpw ssI-h-¶p.

3

]À-t¨-kv tUm-Iyp-saâp-IÄ ]À-t¨-kv sN-¿p-¶-Xn-\m-bn ]À-t¨-kv HmÀ-

UÀ \nÀ-_-Ô-am-¡n. am-{X-a-à A-Xn-sâ Ìm-ä-kv a-\-kn-em-¡m³ ]À-t¨-kv c-Pn-ÌÀ sk-äv sN-bv-Xp. km-[-\w sU-en-hÀ sN-¿p-t¼mÄ Cu ]À-t¨-kv HmÀ-UÀ D-]-tbm-Kn-¨v i-cn-b-tà F-¶v D-d-¸ph-cp¯n. t]-saâv k-a-b-¯v ho-|pw H-cn-¡Â-¡q-Sn D-d-¸ph-cp-¯m³ kw-hn-[m-\-§Ä sN-bv-Xp. Cu Um-ä tÌm-¡v am-t\-Pv-saâv So-an-\v b-Ym-k-a-bw e`n-¡p-¶ X-c-¯n t{]m-k-kv D-|m-¡n-sb-Sp-¯p. am-{X-a-à sU-en-hÀ sN-bv-X km-[-\-§-fp-sS KpW\n-e-hm-cw D-d-¸p-h-cp-¯m³ H-cm-sf Np-a-X-e-s¸Sp-¯n. C-{X-bpw sN-bv-Xp I-gn-ª-t¸mÄ X-s¶ i-cn-bm-b km-[-\-§Ä i-cn-bm-b k-a-b-¯v I-Sbn e-`y-am-bn-¯p-S-§n. A-tXm-sS I-Ì-ta-gv-kv lm-¸n-bm-bn... A-hÀ Øn-c-am-bn h-¶p Xp-S-§n.

Iq-Sp-X kss¹bÀ-am-sc 5 I-|psh-b¡ v- p-I H-ä ks¹bÀ am-{X-am-bm ]-e-t¸m-gpw {]-iv-\§Ä D-|m-Imw. A-bm-fp-sS {]-iv-\-§Ä \-½-sfbpw _m-[n-¨p Xp-S-§mw. e-Iv-t\m-bv-¡v A-Sp-¯p X-s¶ th-sd 3þ4 ks¹bÀ-am-sc c-|m-a-s¯ t]m-¡n X-s¶ R-§Ä sX-c-ªp ]n-Sn-¨p. (]n-¶o-S-Xv R-§Ä-¡v hn-e-bp-sS Im-cy-¯n-epw, sU-en-h-dn-bp-sS Im-cy-¯n-epw \-¶m-bn hcpI-bpw sN-bv-Xp).Hm-tcm X-h-W-bpw \-½p-sS sN-¡v en-Ìv A-\p-k-cn-¨v Hm-tcm-cp-¯-cn \n-¶pw Iz-t«-j³ F-Sp-¡p-I-bpw th-Ww.

6

i-cn-bm-bn dn-hyp sN-¿p-I

C-¯-c-¯n t]m-fn-kn-I-fpw co-Xn-Ifpw D-|m-¡n-bm am-{Xw t]m-c, A-h i-cnbm-bn dn-hyp sN-¿p-I Iq-Sn th-Ww. H-cp ]À-t¨-kv am-t\-PÀ D-|m-Ip-¶-Xn-s\m-¸w H-cp ]À-t¨-kv I-½n-än Iq-Sn D-|m-Ip-¶-Xv \-Ã-Xm-Wv. sk-bvÂ-kn D-Å B-fp-I-sf Iq-Sn DÄ-s¡m-Ån¨p sIm-|p-Å H-cp I-½n-än-¡v B-h-iy-§-fpw, A-`n-{]m-b-§-fpw A-hn-sS D-¶-bn-¡mw. C-Xv skbvÂ-kpw ]À-t¨-kpw X-½n-ep-Å Iayq-Wn-t¡j³ Kym]v Ip-d-bv¡m³ k-lm-bn-¡pw. am-{X-a-à G-sX-Ãmw km-[-\-§Ä-¡m-Wv Iq-Sp-X aq-hvsaâv-, sk-bvÂ-kv s{S³Uv F-´m-Wv, G-sXm-s¡bm-Wv Iq-Sp-X ]p-jv sk-bvÂ-kv sN-t¿-|-Xv F-s¶m-s¡ Xo-cp-am-\n-¡m-\pw k-lm-b-I-am-Ipw. F-Ãm B-gv-N-bn-epw C-¯-cw H-cp dn-hyq Iq-Sn h-¶tXm-sS B-dp am-k-¯n-\p-Ån t{Km-kv t{]m-^n-äv 30 i-X-am-\-am-Wv D-bÀ-¶-Xv. C-sX-Ãmw i-cn-bm-bn \-S-¸n-em-¡m³ tPm-jn Im-Wn-¨ C-Ñm-i-àn X-s¶-bm-Wv Cu hn-P-b-¯nsâ Im-c-Ww. C-¶v tPm-jn Iq-Sp-X tjm-¸p-IÄ Xp-d-¶n-cn-¡p-¶p. kz-´-am-bn H-cp {_m³-Uv X-s¶ B-cw-`n-¨n-cn-¡p-¶p. A-sX, H-cp-]-s£ ]À-t¨-kv F-¶ H-scm-ä Im-cy-¯n-ep-Å \n-§-fp-sS A-dnhn-Ãm-bv-a-tbm A-e-k-X-tbm B-Imw \n-§-fp-sS {]-iv-\-§Ä-¡v aq-e-Im-c-Ww. ]-s£ G-Xp {]-iv-\¯n-\pw H-cp ]-cn-lm-c-ap-|-tÃm! (te-J-I³ {_-½ te-Wnw-Kv skm-eyq-j³-kn-sâ kn.C.Hbpw, 400e-[n-Iw I-¼-\n-I-sf hn-P-b-]m-X-bn F-¯n-¡m³ k-lm-bn-¨ am-t\-Pv-saâv I¬-kÄ-«âp-am-Wv. kw-i-b-§Ä ranjith@bramma.in F-¶ sa-bv-en A-b-bv-¡mw)

UnPnä Ah-kc - § - Ä

Im-ip-ïm-¡mw,

Un-Pn-ä-embn 21

DIGITAL OPPORTUNITIES

FgpXmw, hn¡mw Cþ-_p¡v -

sFUn-b-bp-s|-¦n ]-W-ap-|m-¡m³ ]än-sbm-cp h-gn-bm-WnXv

In

{]nân-wKv sN-e-shm-¶p-an-Ã-tÃm. C-þ-_p-¡v X-¿m³-Un Im-jv-am³ F-¶ kv-{Xo H-cp dm-bm B-a-tkm¬ In³-UnÂ, B-¸n-fn-sâ sF]p-kv-X-Iw Hm¬-sse-\n hnÂ-¸-\-bvSyq¬-kv, t\m-j³-{]-kv Xp-S-§n-b Ø-e-§-fn ¡p h-¨p. "kv-{Xo-sb-¸-än ]p-cp-j³ A-dnhnÂ-¸-\-bv-¡p h-bv-¡mw. Cu ta-J-e-bn H-t«-sd bp-¶ F-Ãmw' F-¶ t]-cn-em-Wv ]p-kv-X-Iw. tUm. sh-_v-ssk-äp-IÄ D-|v. an-¡-h-bpw 100 i-X-am-\w A-e³ {^m³-kn-kv F-¶ I-Å-t¸-cv h-¨m-Wv tIm-¸n-ssd-äv \n-§Ä-¡v \Â-Ip-¶-Xpw 70 i-X-am]p-kv-X-Iw hnÂ-¸-\-bv-¡p h-¨-Xv. A-]m-c-am-Wv \-¯n Iq-Sp-X tdm-bÂ-än A-\p-h-Zn-¡p-¶-Xp\q-dq-t]-Pp-Å ]p-kv-X-I-¯n-sâ hnÂ-¸-\. B-Zyw am-Wv. tem-I-s¯-hn-sS-bpw \n-§-fp-sS ]p-kv-X-Iw hm-§n-¨-Xv H-cp ]p-cp-j-\m-W-t{X. ]p-kv-X-Iw hme-`y-am-hp-sa-¶-Xm-Wv a-säm-cp {]-tXy-I-X. ]-»n§n Xp-d-¶-t¸m-gm-Wv I-Y a-\-kn-em-b-Xv. D-Ån jn-wKn-\m-bn Im-¯n-cn-t¡-|, A-]v-tem-Uv sN-bvIp-td Im-en I-S-em-kp-IÄ am-{Xw. kv-{Xo-sb-¡p-dn¨v ]p-cp-j-\v H-¶pw A-dnbn-sÃ-¶m-Wv ]p-kv-X-I -¯n-eq-sS D-t±-in-¨-Xv. ImsFSyqkv I-W-Iv-än-te-¡v en-¡-S-em-kp-Å ]p-kv-Xt]m-hm³ Cu IypBÀ-tIm-Uv Iw ]n-s¶-bpw hn-äp-t]mkv-Im³ sN¿pI bn.

F-´n-\m-sW-t¶m?

I-eym-W-_-Ô-§Ä ap-dnªp-t]m-Ip-¶ kv-{Xo-Ifpw ]p-cp-j-·mÀ-¡n-«v ] -Wn-sIm-Sp-¡m³ Xo-cp-amt\m-j³-{]-kn-te-¡v \n-¨-h-cpw ]p-kv-X-Iw hmt]m-hm³ Cu IypBÀ-tIm-Uv §n A-b-¨p sIm-Sp-¡pw. kv-Im³ sN¿pI Hm¬-sse-\n-em-b-Xp sIm|v sa-bv sN-bv-Xm aXn-b-tÃm. 4.99 tUm-f-dm-Wv ]p-kv-X-I-¯n-sâ hn-e. {]n âv sN-bv-X tIm-¸n thBatkm-Wn-te-¡v t]m-hm³ W-sa-¦n 100 tUm-fÀ Cu IyqBÀ-tImUv kv-Im³ sIm-Sp-¡-Ww. C-¶v tImsN¿pI So-iz-cn-bm-Wv In³-Un Imjv-am³. kz-´w t]-cn sh-_v-ssk-äp-|v.

Iq-SmsX C-¯-cw sN-dn-b D-Umbn-¸p-am-bn \m-tem-fw ]pkv-X-I-§-fpw C-d-¡n-bn«p-|v. B-cpw hm-§n-t¸mIp-¶ hn-[-¯n-em-Wv ]pkv-X-I-¯n-sâ ]-c-ky-hpw {I-ao-I-c-W-hpw. C-hn-sS hn-e sF-Un-b-bv-¡m-sW¶p a-\-kn-em-b-tÃm.

A-Xm-b-Xv a-\-kp-h¨mÂ, I-¯n-b sF-Un-b {]m-tbm-Kn-I-am-¡m³ Gä-hpw \-à ¹m-äv-t^m-am-Wv Hm¬-sse³. C-\n C-§s\-bp-Å sF-Un-b-Isfm-¶pw h-cp-¶n-sÃ-¦n k-¦-S-s¸-tS-|.

Ip-d-¨v I-ã-s¸-Sm³ X-¿m-dm-sW¦nÂ, Cw-¥o-jv h-i-a-p-s|¦n \n-§Ä-¡v X-s¶ ]pkv-X-Iw X-¿m-dm-¡n Hm¬sse-\n-eq-sS hnÂ-¡mw.

dkmJv Fw AÐpÃ

Xv 24þ 48 a-Wn-¡q-dn-\p-Ån ]p-kv-X-Iw Hm¬-sse-\n tI-dn-t¡m-fpw. F-t¸mÄ th-W-sa-¦n Xn-cp-¯p-I-tbm ]p-Xn-b tIm-¸n ]-I-cw am-än sN-¿p-I-tbm B-hmw.

B-\p-Im-en-I- {]-k-à-am-b ]p-kv-X-I-§Ä hnÂ-¸-\bv-¡p h-¨m G-sd sN-e-hm-Ip-¶ ta-J-e Iq-Sn-bm-WnXv. s]-s«-s¶m-cp hn-j-bw D-|m-hp-I-bpw, D-Zm-l-c-W-¯n\v \n-] ssh-d-kv t]m-se, A-tX-¸-än B-fp-IÄ h-Ãm-sX skÀ-¨v sN-¿p-I-bp-ap-s|-¶v tXm-¶n-bm A-tX-¸-än hn-h-c-ap-s|-¦n A-t¸mÄ X-s¶ ]p-kv-X-I-am-¡n C-¯cw sh-_v-ssk-äp-I-fn hnÂ-¸-\-bv-¡p h-bv-¡mw. {]nâv sN-¿m-\p-Å k-a-bw, B-fp-I-fn F-¯n-¡m-\p-Å k-a-bw F-¶n-h-sbÃmw H-gn-hm-¡m³ C-Xn-eq-sS-bm-hpw.

Iq-Sm-sX, B-fp-IÄ C-tX-¸-än B-Zyw skÀ-¨v sN-¿pI CâÀ-s\-än-em-hp-sa-¶ {]-tXy-I-X-bp-ap-|v. A-hn-sS \-½p-sS ]p-kv-X-I-an-cn-¸p-s|-¦n F-t¸mÄ hn-äp-t]m-sb¶v tNm-Zn-¨m a-Xn. h-f-sc Cu-kn-bm-bn BÀ-¡pw A-]v-tem-Uv sN-¿m-hp-¶ co-Xn-bn-em-Wv sh-_v-sskäp-IÄ ku-I-cy-sam-cp-¡n-bn-cn-¡p-¶-Xv. A-©p \n-anj-¯n-sâ ]-Wn-tb D-Åq. F-Ãmw ku-P-\y-am-sW-¶ {]-tXy-I-X-bp-ap-|v. hn-äp-t]m-hp-t¼mÄ A-hÀ I-½oj³ F-Sp-t¯m-fpw.

{i²nt¡ï Imcy§Ä l ]p-kv-X-I-¯n-sâ

F-gp-¯p-{]-Xn-bpw I-h-dpw X-¿m-dm¡-Ww. an-¡ sh-_v-ssk-äp-I-fpw C-Xn-\m-bn ku-P-\y Sq-fp-IÄ ku-I-cy-s¸-Sp-¯n-bn-«p-|v.

l IïâvBâvIzmfnän

\nÀtZi§Ä ]men¡Ww

l G-Xp

sh-_v-ssk-än-em-tWm sN-¿m-\p-tZ-in-¡p-¶-Xv, A-Xn F¡u-|v {In-tb-äv sN-¿-Ww.

B-fp-IÄ skÀ-¨v sN-¿p-¶p-sï-¶v tXm-¶n-bm A-tX-¸ -än hn-h-c-ap-sï-¦n A-t¸mÄ X-s¶ ]p-kv-XI-am-¡n sh-_vs-sk-äp -I-fn hnÂ-¸-\-bv-¡p sh-bv-¡mw. {]nâ v sN-¿m-\pw B-fp-I-fn F-¯n-¡m-\p-apÅ k-a-bw em-`n-¡m³ C-Xn-eq-sS-bm-hpw

[\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

23

_m¦nwKv & ^n\m³kv BANKING & FINANCE

RESULTS

ap¯qäv ^n\m³knsâ AämZmb¯nÂ

14 iXam\w hÀ[\

kz

À-W-¸-W-b I-¼-\n-bm-b ap-¯q-äv ^n-\m³-kv en-an-ä-Upw D-]-I-¼-\n-I-fpw tNÀ¶v 2018þ19þ 2103 tIm-Sn cq-] k-©n-X-em-`w t\-Sn. ap³- hÀ-j -an-tX Im-e-b-f-hn-se 1844 tIm-Sn cq-]-tb-¡mÄ 14 i-X-am-\w Iq-Sp-X-em-Wn-Xv. dn-t¸mÀ«nw-Kv hÀj¯n I-¼-\nbpsS sam¯w hm-bv-] ap³- hÀ-j an-tX Ime-b-f-hn-se 31921 tIm-Sn cq-]-bn \n¶v 20 i-X-am-\w h-fÀ¨-tbm-sS 38304 tIm-Sn cq-]-bn-te-¡v D-bÀ¶p.

2019 amÀ-¨n-e-h-km-\n-¨ \m-emw IzmÀ«dn I-¼-\n \Â-In-b sam-¯w hm-bv-] G-gp i-X-am\w hÀ-[-\-tbm-sS 2361 tIm-Sn cq-]-bn-se-¯n.

A-tX-k-a-bw, ap-¯q-äv ^n-\m³-kn-sâ am-{Xw Aäm-Zm-bw 2018þ19Â ap³- hÀ-j-an-tX Im-e-b-f-hnse 1778 tIm-Sn cq-]-tb-¡mÄ 11 i-X-am-\w hÀ[-\-tbm-sS 1972 tIm-Sn cq-]-bn-te-¡v D-bÀ ¶n«p|v.

Cu Im-e-b-f-hn ap-¯q-äv ^n-\m³-kv am-{Xw \Â-In-bn«p-Å sam-¯w hm-bv-] ap³-hÀ-j-t¯¡mÄ 18 i-X-am-\w hÀ-[-\-tbm-sS 34246 tIm-Sn cq-]-bn-se-¯n. 2017þ18en-Xv 29142 tIm-Sn cq-]-bmbn-cp-¶p.

bqWnb³ _m¦v \o¡nbncp¸v \ãw DbÀ¯n

aW¸pdw ^n\m³kn\v

2018

920 tImSn cq]bpsS AämZmbw 2018

þ19 km-¼-¯n-I hÀ-jw an-I-¨ {]-I-S-\w Imgv-Nsh-¨v a-W-¸p-dw ^n-\m³-kv. amÀ-¨v 31\v A-h-km\n-¨ km-¼-¯n-I hÀ-jw a-W-¸p-dw {Kq-¸nsâ A-ämZm-bw 36 i-X-am-\w D-bÀ-¶v 919.87 tIm-Sn-bm-bn. {Kq¸nsâ sam-¯-¯n-ep-Å A-äm-Zm-b-am-Wv C-Xv. 2019 amÀ-¨n-e-h-km-\n-¨ \m-emw ]m-Z-¯n a-W-¸p-dw {Kq¸nsâ A-äm-Zm-bw 255.59 tIm-Sn cq-]-bm-Wv. ap³ hÀ-jw C-tX Im-e-b-fhn ssI-h-cn-¨ 179.05 tIm-Sn-tb-¡mÄ 43 i-Xam-\w hÀ-[-\-bm-Wv a-W-¸p-dw t\-Sn-bn-cn-¡p-¶-Xv. Cu km-¼-¯n-I hÀ-j-s¯ I-¼-\n-bp-sS sam¯w h-cp-am-\w 4116 tIm-Sn cq-]-bm-bn hÀ-[n-¨p. ap³ hÀ-j-s¯ 3421 tIm-Sn-tb-¡mÄ 20.33 i-X-am\w hÀ-[-\-bm-Wv tc-J-s¸-Sp-¯n-b-Xv. I-¼-\n-bp-sS \m-emw ]m-Z-¯n-se sam-¯w em-`w 380 tIm-Sn cq]-bm-bn D-bÀ-¶p. I-gn-ª hÀ-jw C-tX Im-e-b-fhn 276 tIm-Sn-bm-bn-cp-¶p. a-W-¸p-dw {Kq-¸nsâ B-sI em-`w Cu km-¼-¯n-I hÀ-jw 37.65 i-Xam-\-¯nsâ Ip-Xn-t¸m-sS 1427 tIm-Sn cq-]-bm-bn. Ign-ª hÀ-j-an-Xv 1037 tIm-Sn cq-]-bm-bn-cp-¶p. 0.55 cq-] C-S-¡m-e em-`-hn-ln-X-am-bn \Â-Im\pw I-¼-\nU-b-d-Iv-äÀ t_mÀ-Uv tbm-Kw Xo-cp-am-\n-¨p.

þ19 km-¼¯n-I hÀ-j-¯nsâ \m-emw ]m-Z-¯n bq-Wn-b³ _m¦v Hm-^v C-´y- BtKmf _n-kn-\kv, \n-t£]w, hmbv-] ap-Xem-b ta-J-eI-fn {]-hÀ¯-\w sa-¨-s¸-Sp-¯n-sb-¦nepw \-ãw 3370 tIm-Sn cq-]-bmbn. D-bÀ¶ \o-¡n-bncn-¸p-IÄ th|nh-¶-Xm-Wv C-Xn-\p Im-c-Ww. sXm-«p ap³-]p-Å ]m-Z¯n _m-¦n-sâ \-ãw 2583.38 tIm-Sn cq-]-bm-bn-cp-¶p.

A-tXk-a-bw 2018þ19 km-¼¯n-I hÀ-j-¯n-sâ aq¶mw IzmÀ-«-dn _m¦v 153.21 tIm-Sn cq-]-bp-sS A-äm-Zmbw t\-Sn-bn-cp-¶p. amÀ-¨v h-sc-bp-Å aq-¶p am-k-¡m-e-b-f-hn _m-¦n-sâ h-cp-am-\w 9621.01 tIm-Sn cq-]-bmbn. sXm-«p ap³ hÀ-jw C-tX Im-e-b-f-hn CXv 9,596.86 tIm-Sn cq-]-bm-bn-cp-¶p.

2018þ19 sam-¯w km-¼¯n-I hÀ-j-¯n _m-¦n-sâ kw-tbmPn-X \ãw 2,922.35 tIm-Sn cq-]-bmWv. sXm-«p ap³ hÀ-jw C-Xv 5212.47 tIm-Sn cq-]-bm-bn-cp¶p. Cu hÀj-s¯ h-cp-am-\w 39,355.38 tIm-Sn cq]. _m-¦n-sâ \n-jv-{In-b B-kv-Xn 14.98 i-X-am-\-amWv. A-ä \n-jv-{Inb B-kvXn 8.42 i-Xam-\-¯n \n¶v 6.85 i-X-am-\-ambn. _m-¦n-sâ D-bÀ-¶ I-S A-\p-]m-Xw aq-ew amÀ-¨n A-h-km-\n-¨ ]m-Z-¯n 5783.09 tIm-Sn cq-] \o-¡n-bn-cp¯m³ _m-¦v \nÀ-_-Ôn-X-am-Ip-I-bm-bnc-p-¶p.

Ckm^v kv tamÄ ^n\m³kv _m¦n\v

90 tImSn cq] AämZmbw sN

Fw.sI tPmÀPv slUvP - v sh Â-¯v am-t\Pvs - aâv kÀho- k - k n- s â P-\d - Â am-t\P-cm-bn Fw. sI tPmÀPv Np-aX - e - t- bäp.

tJZn¡p¶p 2019 sa-bv 31 e-¡w [-\¯n-sâ t]-Pv 27 {]-kn²o-I-cn-¨ ku-¯v C-´y³ _m-¦n-sâ dn-kÄ-«v hmÀ¯-bp-sS X-es¡-«n A -£-c-s¯äv kw-`-hn¨Xn [-\w F-Un-tämdn-b Sow \nÀ-hym-Pw tJ-Zw {]-I-Sn¸n-¡p¶p.

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24 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

-dp-In-S km-¼-¯n-I _m-¦m-b C-km-^v kv-tamÄ ^n-\m³-kv _m-¦v 2018þ19 km-¼-¯n-I hÀ-j-¯n 90.28 tIm-Sn cq-] A-äm-Zm-bw t\-Sn-. 2017þ18 km-¼-¯n-I hÀ -j-t¯-¡mÄ 234.45 i-X-am-\-¯n-sâ h³ hÀ-[-\-bm-Wv _m-¦v I-c-Ø-am-¡n-b-Xv. ap³ km-¼-¯n-I hÀ-j-¯n 26.99 tIm-Sn cq-]-bm-bn-cp-¶p _m-¦n-sâ A-äm-Zm-bw. _m-¦n-sâ -sam-¯-¯nep-Å \n-t£-]w 2018þ19 km-¼-¯n-I hÀj-¯n 71.10 i-X-am-\w hÀ[n¨v 4317 tIm-Sn cq-]-bmbn. ap³ km-¼-¯n-I hÀ-j¯n C-Xv 2523.09 tIm-Sn cq-]-bmbn-cp-¶p.

C-Xn G-sd-bpw _m-¦v Iq-Sp-X {i-² tI-{µo-I-cn¡p-¶ do-sä-bv C-S-]m-Sp-I-fn-eq-sS-bm-Wv. _m-¦n-sâ sam-¯w h-cp-am-\w 698.69 tIm-Sn cq-]-bn \n-¶v 1140.78 tIm-Sn cq-]-bm-bn hÀ-[n-¨p. 63.27 i-Xam-\-¯nsâ -hÀ-[-\-bm-Wv 2018þ19 km-¼-¯n-I hÀj-¯nÂ- tcJ-s¸-Sp-¯n-b-Xv. C-Xn 1031.63 tIm-Sn cq-] ]-en-i C-\¯n \n-¶p am-{X-hpw 109.15 tIm-Sn cq-] a-äp C-\-¯n \n-¶p-Å h-cp-am-\-hp-am-Wv. 2018þ19 km-¼-¯n-I hÀ-j¯n _m-¦n-sâ- sam-¯w B-kv-Xn 7057.48 tIm-Sn cq]-bm-bn hÀ-[n-¨p. ap³ km-¼-¯n-I hÀ-j-¯n C-Xv 4724.13 tIm-Sn cq-]-bm-bn-cp-¶p.

^n³sIbÀ kv tamÄ ^n\m³kv _m¦nsâ AämZmbw 101.98 tImSn ^n

³-sI-bÀ kv-tamÄ ^n-\m³-kv _m-¦v- amÀ-¨v 31\v A-h-km-\n-¨ km-¼-¯n-I hÀ-jw \m-emw ]m-Z-¯n 101.98 tIm-Sn -A-äm-Zm-bw t\-Sn. _m-¦n-sâ- sam-¯ _nkn-\-kv 95 i-X-am-\w h-fÀ-¨-tbmsS 5573.4 tIm-Sn t\-Sn. 2043.2 tIm-Sn-bp-sS \n-t£-]-hpw _m-¦v t\-Sn. Cu hÀ-jw Ccp-N{I hml-\ hm-bv-], F³.BÀ.C ^n-I-vk-Uv- sU-t¸m-kn-äv, dn¡-dn-wKv- sUt¸m-kn-äv, tImÀ-¸-td-äv -km-e-dn -F-¡u-|pIÄ- F-¶o _n-kn-\-kp-IÄ -Iq-Sn- B-cw-`n-¨p. sam-¯ D-]-t`m-àm-¡-fp-sS F-®-¯n 50 i-X-am-\w h-fÀ¨-tbmsS 1.5 an-Ãy¬ I-S-¶p. Po-h-\-¡m-cpsS F-®¯n-epw 24 i-X-am-\w h-fÀ-¨ tc-J-s¸-Sp-¯n.

\nIp-Xnbpw \n-§fpw TAX & YOU

Hcp Ip¯nsâ hne

aqt¶Im e£w!

AUz: sI.Fkv lcnlc³

PnF-kv-Sn-bn ¢-dn-¡Â ]n-g-hn-sâ t]-cn B-ß-kw-LÀ-j-a-\p-`-hn-t¡-|n h-cp-¶-hÀ \n-c-h-[n-bmWv

Pn

-F-kv-Sn dn-t«¬ ^-b sN-¿pt¼mÄ kw-`-hn-¡p-¶ sN-dn-b sX-äp-IÄ-¡p t]m-epw h-en-b ]n-g-bm-Wv C-t¸mÄ h-¶p-sIm-|n-cn-¡p-¶-Xv. ^o-kn\-¯n sh-dpw 250 cq-] ssI-¸-äp-¶ km[m-c-W Sm-Iv-kv I¬-kÄ-«âp-amÀ ap-X NmÀ-t«À-Uv F-¡u-|âp-am-cpw Pn-F-kv-Sn s{]m-^-j-Wep-I-fp-sa-Ãmw A-t§-b-äw kw-LÀ-j-§-fn-eq-sS-bm-Wv I-S-¶p-t]mIp-¶-sX-¶v A-h-tcm-Sv kw-km-cn-¡pt¼mÄ a-\-kn-em-Ipw. A-Sp-¯n-sS Xr-iqÀ Pn-Ã-bn-se DÄ-{]tZ-i-¯p-Å H-cp Sm-Iv-kv {]m-Îo-j-WÀ, A-t±-l-¯n-sâ I-£n-¡v Pn-F-kv-Sn Hm^o-kn \n-¶v 3,27,000 cq-] ]-en-i ASbv-¡-W-sa-¶ D-¯-c-hp-am-bm-Wv F-s¶ Im-Wm³ h-¶-Xv. A-t±-lw A-t§-b-äw B-ß-kw-LÀ-j-¯n-em-bn-cp-¶p. ]-Ww A-S-¨n-sÃ-¦n s]-\mÂ-«n- am{X-a-à c-Pnkv-t{S-j³ d-±m-¡p-sa-¶v D-tZym-KØÀ ap¶-dn-bn-¸p \Â-Ip-I-

¶-Xv. \n-b-a \nÀ-am-Ww \-S-¯p-t¼mÄ A-Xn-\v AÂ-¸w am-\p-jn-I ap-J-hpw h-cp-¯p-¶-Xn sX-än-Ã. Im-c-Ww G-Xv \n-b-a-¯n-sâ t]-cn-epw G-ä-hpw Iq-Sp-

Ahk-cw \n-tj-[n-¡-cpXv Pn-F-kv-Sn dn-t«¬ ^-b sN-¿pt¼mÄ kw-`-hn-¡p-¶ sX-äv Xn-cp-¯m³ A-h-k-cw \n-tj-[n-¡p-¶-Xv kzm-`mhn-I \o-Xn \n-c-kn-¡Â X-s¶-bm-Wv. ¢-dn-¡Â ]n-g-hn-sâ t]-cn F-{X-tbm t]-cm-Wv B-ß-kw-LÀ-j-a-\p-`-hn-¡p-

\n-Ip-Xn, a-äp _n-kn\-kv \n-b-a-§-fnÂ

{]m-Îo-kv sN-¿p-¶ {]ap-J \n-b-a D-]-tZ-i-IØm-]-\am-b sI.F-kv l-cn-l-c³ A-tkm-kntb-äv-kn-sâ km-c-Ynbpw tI-cf ssl tImÀ«n-se A-`n-`m-j-I-\p-am-Wv te-JI³. t^m9895069926

Principal Team Partner

SUCCESS EARNED BY YOUR TRUST AND OUR UNCOMPROMISING VALUES

* MUTHOOT FINANCE LTD ** MUTHOOT FINANCE LTD. AND ITS SUBSIDIARIES AS ON 31.03.2019

CONSOLIDATED LOAN ASSETS UNDER MANAGEMENT `38,304 CRS**

bpw sN-bv-Xn-«p-|v. H-cp t\m-«o-kv t]m-epw \Â-Im-sX-bm-bn-cp-¶p Cu \-S-]-Sn-IÄ F-¶-Xpw {i-t²-bw.

Pn-F-kv-Sn dn-t«¬ A-]v-tem-Uv sN-bvX-Xn h-¶ sX-äp-aq-ew C³-]p-«v Sm-Iv-kv s{I-Un-äv Iq-Sp-X dn-t«-Wn h-¶p t]mb-Xn-\m B sX-äv dn-th-gv-kv sN-¿p-¶Xp-h-sc-bp-Å Im-e-L-«-¯n-se \n-b-a-{]Im-c-ap-Å 18 i-X-am-\w ]-en-i am-{X-am-Wv 3,27,000 cq-]. Cu Xp-I Xm³ A-S-¡n-söpw sX-äv h-cp-¯n-b Sm-Iv-kv {]m-ÎojW-À A-S-bv¡W-sa-¶pw hym-]m-cn ]-dª-tXm-sS B km-[m-c-W-¡m-c-\pw Abm-fp-sS Ip-Spw-_-hpw B-i-¦-bn-em-bn.

A-t±-lw sN-bv-X Pn-F-kv-Sn dn-t«]-cn-tim-[n-¨p. H-cp Ip-¯n h-¶ ]n-ghm-Wv Im-c-W-sa-¶v I-s|-¯n. hn-i-Zam-sbm-cp Ip-dn-¸v X-¿m-dm-¡n _-Ô-s¸-« D-tZym-K-ØÀ-¡v \Â-In. A-t±-l-¯n-sâ \nÀtZi-{]-Im-cw ta-e-[n-Im-cn-I-sf-bpw _-Ô-s¸-«p. ]-t£ {]-iv-\w C-t¸m-gpw ]-cn-l-cn-¡-s¸-«n-«n-Ã.

XÂ {Iq-in-¡-s¸-Sp-I Xn-I-¨pw km-[m-cW-¡m-cm-Ipw.

BRANCH NETWORK OF 5,020 AND 200 + ATMS**

CUSTOMERS SERVED PER DAY 2,00,000**

INCOME TAX PAID DURING THE YEAR ` 1,136 CRS*

MARKET CAPITALISATION `24,665 CRS*

EXTRACT OF FINANCIAL RESULTS FOR THE YEAR ENDED 31ST MARCH, 2019. ` in Crores

STANDALONE

CONSOLIDATED

PARTICULARS

FY 2019

FY 2018

FY 2019

FY 2018

Total Revenue ( ` )

6881.00

6333.00

7601.00

6782.00

Profit Before Tax ( ` )

3077.00

2845.00

3260.00

2942.00

Profit After Tax ( ` )

1972.00

1778.00

2103.00

1844.00

Net Worth ( ` )

9793.00

7812.00

9931.00

7857.00

Earnings Per Share ( ` 10/- each) (Basic) ( ` )

49.27

44.48

51.92

45.79

Book Value Per Share ( ` )

244.27

195.08

247.87

196.39

Capital Adequacy Ratio (%)

26.12

25.49

-

-

Note: The above is an extract of Financial Results and is not a statutory advertisement required under SEBI guidelines.The detailed financials and investor presentation is available on the website of the Company at www.muthootfinance.com

India’s Most Trusted Financial Services Brand 3 Years in a Row - 2016, 2017 & 2018

The Brand Trust Report

muthootfinance.com

Muthoot Finance Limited: CIN: L65910KL1997PLCO11300; Regd. Office: Muthoot Chambers, Opposite Saritha Theatre Complex, Banerji Road, Ernakulam, Kerala-682018, India.

Tel: (+91 484) 239 4712, Fax: (+91 484) 239 6506; Email: mails@muthootgroup.com

[\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

25

s]gvk-WÂ ^n\m³kv PERSONAL FINANCE

Mobills

IW¡p ]pkvXIw F´n\v ?

$ I-Ì-ssa-kv-Uv B-b am-k _-P-äv X-bmdm-¡mw.

B-h-iy¯n-\v A-\p-k-cn-¨v _-P-än am-äw h-cp-¯n-s¡m-|ncn-¡mw. $ sN-e-hp-IÄ I-s|-¯mw, A-Xv hcp-Xn-bn-em-¡mw $ s{I-Un-äv ImÀ-Uv am-t\-Pv-saâv ku-I-cyhpap|v

Cu B¸vkv DÅt¸mÄ Ip-dp-¸n-sâ I-W-¡p- ]p-kv-X-Iw C-\n-bpw D-t]-£n-¨n-tÃ? Im-ew am-dp-t¼mÄ tIm-e-hpw am-d-Ww F-¶-tÃ. F-fp-¸-¯n ^n-\m³-jy ¹m-\nw-Kv km-[y-am-¡p-¶ kv-amÀ-«v-t^m¬ B-¹n-t¡-j-\p-I-fp-Å-t¸mÄ C-\n F-gp-Xn k-a-bw I-f-tb-|-Xn-Ã.

D-]-tbm-àm-Ä-¡v {]n-b-s¸-« G-Xm-\pw ^n-\m³-jy ¹m-\nw-Kv B-¹n-t¡-j-\p-I-fpw A-h-bp-sS {]-tXy-I-X-I-fpw

a-Wn am-t\-PÀ, ^n-\m³-jy {Sm-¡À B-¸m-Wv anâv. A-Xm-b-Xv \n-§-fp-sS ]-Ww F-§-s\ hn-\n-tbm-Kn-¡-W-sa-¶v Xo-cp-am-\n¡m-\pw ]-Ww F-´n-s\-Ãmw sN-e-h-gn-¡p-¶p-s|-¶v I-s|-¯m\pw C-Xn-eq-sS km-[n-¡pw. $ \n-§-fp-sS _m-¦v F-¡u-|v, s{I-Un-äv ImÀ-Up-IÄ, _n-Ãp-IÄ, \n-t£-]-§Ä, s\-äv hÀ-¯v Xp-S-§n-b-h-sb-Ãmw H-cp ¹m-äv-t^m-an sIm-|p-h-cp-¶ B-¸v. $ ^-n-\m³-jy ¹m-\nw-Kpw ]-Ww sN-e-h-gn-¡-epw F-Ãmw F-fp-¸-¯n CXn-te-¡v tNÀ-¡m-\pw H-ä t\m-«-¯n a-\-kn-em-¡m-\pw I-gn-bp-¶-Xn-\m ]-W-hpw k-a-b-hpw em-`n-¡m³ km-[n-¡p-¶p. $ _n-Ãp-IÄ t] sN-t¿-| dn-ssa³-U-dp-IÄ A-b-¨v HmÀ-½n-¸n-¡p-¶p. $ s{I-Un-äv kv-tIm-dp-IÄ X-cp-I-bpw A-Xv F-§-s\ Iq-«m-sa-¶v ]Tn-¸n-¡p-Ibpw sN-¿p-¶p. $ sh-_v, sF-H-kv, B³-t{Um-bv-Uv, hn³-tUm-kv 8 Hm-¸-td-änw-Kv kn-Ì-¯n {]-hÀ-¯n-¡p-¶p.

$ H-cp _-P-äv X-bm-dm¡n A-Xn D-d-¨p\nÂ-¡m³ k-lmbn-¡p-¶ B-¸v. A-X-m-b-Xv Cu B-¹nt¡-j³ D-]-tbm-K-n-¨m \n-§-sfm-cn-¡epw I-S-s¡-Wn-bn ho-Wp-t]m-In-Ã. $ \n-§-fp-sS Hm-tcm cq-]-bv-¡pw Hm-tcm [À-½ -ap-s|-¶v HmÀ-½n-¸n-¡p-¶p B-¸v. A-Xv \n-t£-]-am-Imw, I-Sw ho-«-em-Imw, A-\pZn-\-s¨-e-hp-IÄ-¡p-Å-Xm-Imw. $ \n-§-fp-sS ]-Ww F-hn-tS-¡v t]m-Ip-¶psh-¶ hy-à-am-b Nn-{Xw X-cp-¶p. $ ho-¡v-en, a-´v-en _-P-äv am-{X-a-Ã, hy-àn]-c-am-b {]-tXy-I sN-e-hp-IÄ (D-Zm: {Inkv-a-kv Kn-^v-äv) t]m-epw _-P-än DÄ-s¸Sp-¯mw. $ sh-_v, hn³-tUm-kv, am-Iv F-¶o Hm-¸-tdänw-Kv kn-Ì-¯n am-{X-ta C-Xv {]-hÀ¯n-¡p-I-bp-Åp.

$ \n-§-fp-sS _-P-än D-d-¨p-\nÂ-¡m³ klm-bn-¡p-¶ a-säm-cp B-¸v $ Ir-Xy-am-b Xp-I sIm-|v Po-hnXw ap-t¶m-«p-sIm-|p-t]m-I-|n h-cp-¶-hÀ-¡v h-f-sc D-]-Im-c-{]-Zam-Wn-Xv. sN-dn-b h-cp-am-\w am-{Xap-Å-hÀ-¡pw hn-ZymÀ-°n-IÄ-¡psam-s¡ D-]-Im-c-{]-Z-am-b B-¸v. $ ^n-\m³-jy ¹m-\nw-Kv Ip-«n-I-sf io-en-¸n-¡m-\pw Cu B-¸v k-lmb-I-c-am-Wv. $ sh-_v, sF-H-F-kv F-¶o Hm-¸td-änw-Kv tkm-^v-äv sh-b-dp-I-fn {]-hÀ-¯n-¡p-¶p.

Spendee

Mint

You Need a Budget

Budget

Expensify $ _n-kn-\-kn-\pw tPm-en-¡p-am-bn G-sd bm-{X sNt¿-|n- h-cp-¶-hÀ-¡v X-§ -fp-sS ]-Ww F-hn-sS-bm-Wv sN-e-h-gn-¨-sX-¶v A-dn-bm-\pÅ F-Iv-kv-s]³-kv dn-t¸mÀ«p-IÄ F-fp-¸-¯n X-bm-dm¡p-¶-Xn-\v k-lm-bn-¡p-¶p. $ c-ko-Xp-I-fp-sS t^m-t«m F-Sp¯v, k-a-b-hpw F-{X Zq-cw bm-{X sN-bv-Xp F-¶-Xpw IW-¡m-¡n F-Iv-kv-s]³-kv dn-t¸mÀ-«v X-bm-dm-¡p-¶p. AXn-sâ {]nâu-«v F-Sp-¡m-\pw I-gn-bpw. $ sh-_v, B-³-t{Um-bv-Uv, sFH-F-kv, hn³-tUm-kv t^m¬, »m-Iv-s_-dn F-¶n-h-bn {]-hÀ-¯n-¡p-¶p.

Monefy $ ]-Ww sN-e-h-gn-¨-Xv F-hn-sS-sb-¶v H-ä t\m-«-¯n a-\-kn-em¡m-\p-Å NmÀ-«v e-`n-¡p-¶p. $ ]-e hn-`m-K-§-fn-em-bn hn-i-Zmw-i-§Ä tNÀ-¡m-\m-Ipw. Im-ä-K-dnI-fn B-h-iy-sa-¦n am-äw h-cp-¯m-\m-Ipw. $ F-fp-¸-¯n sN-e-h-gn-¨ Xp-I am-{X-am-bn tNÀ-¡m-\m-Ipw. a-äv Um-ä tNÀt¡-| B-h-iy-an-Ã. $ Kq-KnÄ ss{U-hv, t{Um-]v t_m-Iv-kv F-¶n-h-bp-am-bn _Ôn-¸n¡mw. _m-¡-¸v F-Sp-¡m-\pw Um-ä A-b-¡m-\pw km-[n-¡pw.

26 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

$ Un-ssk-\v G-sd {]m[m-\yw sIm-Sp-¯n-cn¡p-¶ _-P-äv & FIv-kv-s]³-kv {Sm-¡À B-¸m-Wv kv-s]³-Uo $ \n-§-fp-sS ]-Ww F-hn-sS-sb-Ãmw sNe-h-gn-¡p-¶p-sh-¶v a-t\m-l-c-am-bn ImWn-¨p-X-cp-¶p. $ hn-i-Zmw-i-§Ä am-\p-h B-bn CXn tN-À-t¡-|n-h-cpw $ sF-H-F-kv, B³-t{Um-bv-Uv Hm-¸-td-änwKv kw-hn-[m-\-¯n {]-hÀ-¯n-¡p-¶p.

G I B

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3+ insertions

6+ insertions

12+ insertions

20+ insertions

Offer Rate

Offer Rate

Offer Rate

Offer Rate

Offer Rate

`2700

`1500

`1350

`1200

`1050

`900

`4500

`2500

`2250

`2000

`1750

`1500

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3x1 col 5x1 col 5x2 col 10x2col

494

, 2316

5840 4-231

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all:

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Regular Rate

Dhanam Publications Pvt. Ltd.

Kadavanthra, Cochin-682 020, Phone: 0484-2315840, 2316494 E-mail: mail@dhanam.in, advertise@dhanam.in. Website: www.dhanamonline.com

C³sh-Ìs v aâv ssKUv INVESTMENT GUIDE

tamZn amPnIv

Hmlcn hn]Wnbn XpScptam? \-tc-{µ tam-Zn kÀ-¡mÀ c-|m-aq-g-¯n kzo-I-cn-t¨-¡m-hp-¶ km-¼¯n-I ]-cn-jv-Imc§-sfbpw B-tKm-f km-l-N-cy-§-sfbpw B-{i-bn-¨m-bn-cn¡pw hn-]-Wn-bp-sS `m-hn [\w \yqkv _yqtdm

2014

t\-¡mÄ Iq-Sp-X ko-täm-sS _n-sP-]n bpw F³-Un-Fbpw A-[n-Im-c-¯n Xn-cn -s¨-¯n-b-Xn-s\ B-th-i-t¯m-sS-bm-Wv C-´y³ Hml-cn hn]-Wn kzo-I-cn-¨Xv. Cu hÀ-j-¯nse hn-P-b-Zn-\-¯n sk³-sk-Iv-kv 40,000 t]m-bvâv sXm«p. em-`-sa-Sp-¯v ]n³-am-dm³ \n-t£-]-IÀ Xnc-¡v Iq-«n-b-Xn\m B Zn-\-¯n-se hym-]m-cw A-h-km-\n¨-t¸mÄ sd-t¡mÀ-Uv \n-e-hm-cw \n-e-\nÀ-¯m³ BbnÃ. 2014 se sX-c-sª-Sp-¸v ^-e-{]-Jym-]-\ Zn-\¯nepw k-am-\am-b km-l-N-cy-am-bn-cp-¶p.

F-Iv-kn-äv t]mÄ ^-ew ]p-d-¯p-h¶-Xp ap-X hn-]-Wn-bn Ip-Xn-¸v {]-I-S-am-bn-cp-¶p. ]-e I-¼-\nI-fp-sSbpw Hml-cn hn-e-IÄ D-bÀ-¶ X-e-¯n-em-bn-cp¶p. B L-«-¯n Xn-cp-¯Â A-\n-hm-cy-am-bn-cp-¶p-sh-¶m-Wv C-tX¡p-dn-¨v hn-Z-Kv-[À \-S-¯p¶ {]-Xn-I-c-Ww. C-\n C-´y³ Hml-cn hn]-Wn F-t§m-«m-Wv? G-hcpw Däp-t\m¡p¶-Xv C-XmWv. \-tc-{µ tam-Zn kÀ-¡m-cn-se ]pXn-b [-\-a{´n B-cv F¶-Xv ap-X B-tKm-f-Xe-¯n-se kw-`-h-hn-Im-k-§Ä h-sc hn]-Wnsb kzm-[o-\n-¡pw. ]m-À-e-saâv sX-c-sª-Sp-¸v F-¶ hen-b I-S-¼ I-S-¶XpsIm-|v hcpw Zn-h-k-§-fn hn]-Wn an-I-¨ {]-IS-\w Im-gv-Nsh-bv-¡m³ km-[y-X-bp-s|-¶mWv ImÀ-hn tÌm-¡v t{_m-¡nwKn-sâ ^-|-saâ dn-kÀ-¨v sl-Uv hn-th-Iv c-©³ an-{i ]-d-bp-¶Xv. C-´y³ I-¼-\nI-sf kw-_-Ôn-¨n-S-t¯m-fw kp-{]-[m -\am-b Imcyw B-`y-´-c D-]t`m-K-amWv. Cu cwK-¯v D-WÀhp-|m-bm Hml-cn hn-]-Wn-bn A-Xn-sâ {]-Xn-^ e-\w Im-Wp-sa¶pw \n-co-£-IÀ ]-d-bp-¶p.

-§Ä C-h-bmWv. km-¼¯n-I h-fÀ-¨-bp-sS th-Kw Ipd-ªXv, hn-]-Wn-bn-se X-fÀ-¨, ImÀ-jn-I ta-J-e-bnse X-IÀ-¨ aq-ew {Km-a-§-fn-se km-¼-¯n-I {]-Xn-kÔn, sXm-gn-enÃm-bv-a, I-gnª tam-Zn kÀ-¡m-cn-sâ t\m-«v ]n³-h-en-¡Â A-S-¡-ap-Å km-¼¯n-I ]-cn-jvIm-c§-sf Xp-SÀ-¶v kq£va þ sN-dpInS þ C-S¯-cw kw-cw-`-§-fp-sS cw-K-¯p-|m-bn-cn-¡p-¶ {]-iv-\§Ä, B-tKm-f-X-e-¯n h-cm-\n-S-bp-Å hym-]m-c-XÀ-¡§Ä F-¶n-h-sbÃmw C-´y-sbbpw cm-Py-¯nsâ Hml-cn hn-]-Wn-sbbpw hcpw Zn-\-§-fn kzm-[o\n-¡pw.

PqWntem Pq-ssebntem c|mw tam-Zn kÀ-¡mcn-sâ _P-äv {]-Jym]-\w D-|m-tb-¡mw. sX-c-ª-Sp¸n-\v ap-t¶m-Sn-bm-bn {]-Jym-]n¨ C-S¡m-e _-P-än hn-¹-h-Icam-b ]-e Im-cy-§fpw A-h-Xcn-¸n-¨n-cp¶p. A-Xn-ep-|mb IÀj-IÀ-¡v {]-Xn-hÀ-jw 6000 cq-] F-¡u-|n t\-cn-s«-¯n-¡p-¶ In-km³ k-½m³ \n-[n ]²-Xn C-Xn\-Iw \-S-¸m-¡n-¡-gnªp. cm-Py-¯n-sâ `u-Xn-I, kmaqly, km-¼-¯n-I, A-SnØm-\ ku-Icyw sa-¨-s¸-Sp-¯p-sa-¶ {]-Jym]-\w hcpw _-P-änepw B-hÀ-¯n-¡mw. C-Xn-\m-bn {Inbm-ß-Iam-b Np-h-Sp-sh-¸p-IÄ c-|m-aq-g-¯n-se B-Zy-\mÄ apX tam-Zn kÀ-¡mÀ kzo-I-cn¨m km-¼¯n-I cwK-¯v N-e\-§Ä kr-ãn-¡-s¸-t«-¡mw. kz-Im-cy \n-t£-]w cm-Py¯v G-sd \m-fm-bn Ip-d-ªph-cp-¶ {]-h-W-X-bm-Wp-ÅXv. Cu km-l-N-cy-¯n cm-Py¯n-sâ k¼-Zvhy-hØ-sb N-en-¸n-¡m³ s]m-Xp-ta-J-e-bn h³In-S ]-²-XnIÄ B-hn-jv-I-cn-¡p-Ibpw A-Xv k-a-b-_-Ôn-X-am-bn \-S-¸m-¡p-Ibpw th-Ww. B-`y-´-c D-]-t`m-Kw hÀ[n-¸n-¡p-Ibpw thym-a-bm\w, ssh-ZypXn, _m-¦nwKv, _m-¦nw-Kv C-X-c [-\-Im-cy Øm-]-\-§Ä Xp-S§n-b ta-J-e-bn-se {]-iv-\-§Ä ]-cn-l-cn-¡p-Ibpw sN-t¿ |-Xv A-Xym-h-iy-am-sW-¶v km-¼¯n-I hn-Z-Kv-[À ]-d-bp-¶p.

C-´y³ Pn-Un-]n-bp-sS \n-e-hn-ep-Å h-fÀ-¨m \n-c¡n \n-¶v C-c-«-b-¡ h-fÀ-¨-bn-te-¡v cmPyw ap-t¶dp-¶ hn-[-¯n-ep-Å \-S-]-Sn-I-fm-Wv ]pXn-b kÀ-¡mcn \n-¶v {]-Xo-£n-¡p-¶-sX-¶v tIm«-Iv ayq-Nz ^-|n-sâ Fw-Unbpw kn-C-H-bpam-b \n-te-jv jm A-`n-{]m-b-s¸-Sp-¶p.

km-¼¯n-I ]-cn-jv-Im-c-§Ä-¡v th-Kw Iq-«p-Ibpw k-¼-Zv hy-h-Ø t\ -cn-Sp-¶ A-SnØm-\ ]-cam-b {]-iv-\ -§Ä-¡v ]-cn-lm-cw Im-Wp-Ibpw sN-¿m -sX hn]-Wn I-cp -t¯m-sS ap-t¶-dn-Ã-

Im-¯n-cn-¡p¶-Xv shÃp-hn-fn-IÄ sX-c-sª-Sp-¸v ^-ew h-¶-bp-S³ \-tc-{µ tam-Zn \ÂIn-b Szn-äÀ k-tµ-i-¯n-epw h-fÀ-¨-bpw A-`nhr-²nbpw X-s¶-bm-bn-cp-¶p tI-{µ-_nµp. F-¶m km-¼¯n-I ]-cn-jv-Im-c-§Ä-¡v th-Kw Iq-«p-Ibpw k-¼-Zvhy-h-Ø t\-cn-Sp-¶ A-SnØm-\]-cam-b {]-iv-\-§Ä-¡v ]-cn-lm-cw Im-Wp-Ibpw sN-¿m-sX hn]-Wn I-cp-t¯m-sS ap-t¶-dn-sÃ-¶v km-¼¯n-I hn-Z-Kv-[À ]-d-bp-¶p. {]-[m-\-ambpw cmPyw C-t¸mÄ t\-cn-Sp-¶ {]-iv-\

C-Xv km-[y-am-¡m³ _-lpap-J \-S-]-Sn-IÄ kÀ-¡mÀ kzo-I-cn-t¡-|n-bn-cn-¡p-¶p. C-Xv F-{X-am{Xw km-[y-am-Ip¶p-sh-¶-Xn-s\ B-{i-bn-¨n-cn¡pw I-¼-\n-I-fp-sS {]-I-S-\ hpw H-¸w B-`y-´-c D-]-t`m-K-¯n-sâ h-fÀ-¨-bpw. tlmw ^n-\m³-kv I-¼-\n-Ifpw _m-¦nw-Kv C-X-c [-\-Imcy Øm-]-\-§fpw t\-cn-Sp-¶ {]-Xn-k-Ôn-IÄ ]-cn-l-cn-¡p¶-Xn-\v kzo-I-cn-¡p-¶ \-S-]-Sn-Ifpw Hml-cn hn-]-Wn-sb kw-_-Ôn-¨n-S-t¯m-fw \nÀ-Wm-b-I-am-Ipw. Pq¬ BZyw dn-kÀ-hv _m¦v Hm-^v C-´y {]-Jym-]n-¡p¶ ]-W, hm-bv-]m \-bw hn-]-Wn-sb kw-_-Ôn-¨n-S-t¯m-fw kp-{]-[m-\-am-bn-cn-¡pw. `q-an G-sä-Sp-¡-en-se kp-Xmcy-X D-d-¸m-¡m-\p-Å \-b§Ä, tc-J-IÄ Un-Pn-ä-em¡Â, sXm-gn-e-h-k-c-§Ä kr-ãn-¡m³ kzo-I-cn-¡p-¶ `m-h-\m-]qÀ-®am-b \-S-]SnIÄ, Irjn, _m-¦nw-Kv Xp-S§n-b cw-K-§-fn-se {]-iv-\]-cn-lm-c-¯n-\m-bn \-S-¯p-¶ C-S-s]-S-ep-IÄ F-¶-Xn-s\ Iq-Sn B-{i-bn-¨n-cn¡pw hn-]-Wn-bn-se tam-Zn X-cw-K-¯nsâ `mhn. C-Xn-\n-sS B-tKm-f-X-e-¯n-se kw-`-h-hn-Im-k§fpw hn-]-Wn-sb kzm-[o-\n-¡pw.

[\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

27

C³sh-Ìs v aâv ssKUv INVESTMENT GUIDE

tIcf I¼\nIfpsS Hmlcn AhtemI\w

hfÀ¨m {]Xo£bn Hmlcn hn]Wn 2019 sa-bv 9 ap-X 24 h-sc-bp-Å c-|m-gvN-bn sk³-sk-Iv-kv 1875.81 t]m-bvâpw \n-

^v-än 542.3 t]m-bvâp-w D-bÀ-¶p. tI-{µ-¯n hy-à-am-b `q-cn-]-£-t¯m-sS kÀ-¡mÀ A-[n-Im-c-¯n-se-¯p-sa-¶v A-dn-ª-t¸mÄ ap-X Hml-cn hn-]-Wn-bn D-WÀ-hv D-|m-bn-«p-|v. tI-c-f I-¼\n-I-fpw ap-t¶-äw {]-I-S-a-m¡p-¶p-|v. sa-bv 9 h-sc-bpÅ c-|m-gv-N-I-fn an-¡ I-¼-\n-I-fpw \-ãw tc-Js¸-Sp-¯n-sb-¦n A-Xn-\p ti-jw sa-bv 24 h-sc-bp-Å c-|m-gv-N-I-fn ]-e I-¼-\nI-fpw t\-cn-b tXm-Xn-se-¦nepw h-fÀ-¨- t\Snbn-«p--|v. ap-¯q-äv ^n-\m³-kv (75.55 cq-]), ap-¯q-äv Iym-]n-ä kÀ-ho-kv (16 cq-]), a-W-¸p-dw ^n\m³-kv (24.95 cq-]), In-sä-Iv-kv (18.4 cq-]), A-t¸m-tfm S-tb-gv-kv (9.65 cq-]), s^-U-d _m-¦v (8.45 cq-]), F-^v F kn än (4.25 cq-]), hn KmÀ-Uv (3.60 cq-]), Pn-tbm-Pn-Xv (3.55 cq-]) Xp-S-§n-b-h-bm-Wv t\-«-ap-|m-¡n-b I-¼-\nIÄ. A-tX-k-a-bw h-|À-em 11.35 cq-]-bpw

apJ hne

I¼\n

sI F-kv C 20.45 cq-]-bpw \-ãw tc-J-s¸Sp-¯n. _m-¡n I-¼-\n-I-fp-sS Hm-l-cn hn-ebn \m-a-am-{X-am-b C-Sn-hv am-{X-am-Wv D-|mbn-cn-¡p-¶-Xv. F-Iv-kn-äv t]m-Ä h-¶Xp ap-X hn-]-Wn-bn ap-t¶-äw {]-I-S-am-bn-cp-¶p.

C-\n A-©p hÀ-j-t¯-¡v hn-]-Wn-bn h-en-sbm-cp X-IÀ-¨ D-|m-hn-sÃ-¶v am-{X-a-à ap-t¶-ä-¯n-\v X-s¶-bm-Wv km-[y-X-sb¶v sj-bÀ-shÂ-¯v skIyq-cn-äo-kv am-t\-Pnw-Kv Ub-d-Iv-äÀ cmw-In ]-d-bp-¶p. s]-s«-¶v h³-tXm-Xn-ep-Å h-fÀ-¨-b-Ã, ]-I-cw Øn-c-X-tbm-sS \n-c-´-cw h-fÀ-¶p sIm-|n-cn-¡p-¶ {]-h-W-X-bm-Ipw Im-Wm-\m-Ip-I. C-Xn-\p ]p-d-ta Pq-sse-bn {]-Xo-£n-¡-s¸-Sp-¶ ]qÀ-W _-P-äpw Hm-lcn hn-]-Wn-¡v k-t´m-jw ]-IÀ-t¶-¡mw.

A-ta-cn-¡-bpw ssN-\-bpw X-½n-ep-Å hym-]m-c bp-²-¯n-sâ A-e-sbm-en-IÄ t]m-epw C-\n cm-Py-s¯ Im-cy-am-bn _m-[n-¡m-\n-S -bn-söv cmw-In Nq-n­-¡m-«p¶p.

sabv 24 hscbpÅ cïmgvNIfn ]e I¼\nIfpw t\cnb tXmXnse¦nepw hfÀ¨ t\Snbn«pïv­

At¸mtfm Stbgvkv F.-hn.än sIm-¨n³ an-\-dÂ-kv & dq-ss«Â sIm-¨n³ jn¸vbmÀ-Uv [\-e£van _m¦v Cut̬ s{SUvkv F^v.-F.-kn.än s^U-d _m¦v Pntbm-PnXv Pn.-än.-F³ sSIv-kv-ssäÂkv lmcn-k¬kv ae-bmfw C³-Unt{S-Uv (sP-.BÀ.Pn) tIcf BbpÀthZ Inw-Kv-kv C³{^msh-t©-gv-kv InsäIvkv sI.-F-kv.C aW-¸pdw ^n\m³kv ap¯qäv Iym]nä kÀhokv ap¯qäv ^n\m³kv \näm sPe-än³ ]mävkv]n³ C´y d_v^ne ku¯v C-´y³ _m¦v skà kv-s]-bvkv (]-g-b {io i-àn t]-¸À- anÂkv) shÀsSIvkv skIyq-cn-äokv hnþ-KmÀUv h|Àem

2019 sa-bv 9 se hne (cq-])

2019 sa-bv 24 se hne (cq-])

1 1 10 10 10 10 10 2 1 10 10 10 10 10 1 10 2 10 10 10 10 5 1 10

184.90 23.45 164.50 366.65 19.05 44.00 32.45 97.25 34.85 8.93 65.35 38.00 65.00 21.70 95.90 1357.60 113.25 734.00 566.65 125.70 9.83 43.00 15.30 4.25

194.55 23.00 164.15 369.65 18.75 42.70 36.70 105.70 38.40 7.89 66.50 37.95 63.80 22.95 114.30 1337.15 138.20 750.00 642.20 117.70 9.77 42.40 14.35 3.61

2 1 10

1.55 206.20 309.35

1.67 209.80 298.00

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_nkn-\kv tIcf BUSINESS KERALA

Iïâ v hn¡mw, hm§mw, tIÄ¡mw

\qX\ kwcw`hpambn kvtämdntbm G-sd k-hn-ti-j-X-I-tfm-sS-bm-Wv kv-täm-dn-tbm F-¶ t]m-Uv-Im-kv-änw-Kv B-¹n-t¡-j³ A-h-X-cn-¸n-¨n-cn-¡p-¶-Xv

H

-cp]-t£ a-e-bm-fn-IÄ tI-«p Xp-S-§nbn-t«-bp-Åq t]m-Uv-Im-kv-äp-I-sf Ip-dn¨v. G-sXm-cp hn-j-b-s¯ Ip-dn-¨p-ap-Å Hm-Un-tbm {]-t£-]-W-§Ä km-[m-c-W¡m-c-\pw km-[y-am-¡p-¶ kw-hn-[m-\-amWn-Xv. C-¯-c-sam-cp ta-J-e-bn km[y-X-I-fp-sS h-en-b tem-Iw Xp-d-¡pI-bm-Wv H-cp a-e-bm-fn kw-cw-`-I³. sIm-¨n kz-tZ-in-bm-b cm-lp \m-bcm-Wv kv-täm-dn-tbm F-¶ B-¹n-t¡-j\n-eq-sS t]m-Uv-Im-kv-än-sâ km-[y-X -IÄ tem-I-¯n-\p ap-¶n sh-¡p¶-Xv. \n-§Ä-¡v C-Xn-eq-sS {]-t£-]-Ww sN-t¿-| I-|âp-IÄ Xo-cp-am-\n-¡m\pw bq-Syq-_n F-¶ t]m-se A-Xv A-]v tem-Uv sN-¿m-\pw I-gn-bp-¶p. am-{X-a-Ã, k-am-\-co-Xn-bn G-Xv hn-jb-¯n-ep-ap-Å Hm-Un-tbm I-|âp-IÄ tIÄ-¡m-\p-am-Ipw.

kv-täm-dn-tbm-bp-sS {]-tXy-I-X hn-hn-[ hn-j-b-¯n-ep-Å B-dp tIm-Snbn-te-sd Hm-Un-tbm F-¸n-tkm-Up-I-fmWv t]m-Uv-Im-kv-äv co-Xn-bn tem-I-¯v C-¶p \n-e-hn-ep-Å-Xv. C-h-sbm-s¡-

bpw \n-§Ä-¡v kv-täm-dn -tbm h-gn tIÄ-¡m-\m-Ipw. tÌm-dn-tbm F-¶ B-¹nt¡-j³ t¹ tÌm-d-n \n-t¶m sF-H-F-kn \n-t¶m Uu¬-tem-Uv sNbv-Xv F-Sp-¡m-\m-Ipw. AXn \-ap-¡v \-½p-sS s{]m -ss^ D-|m-¡m-\m-Ipw. \-½p-sS kp-lr-¯p-¡fp-sS s{]m-ss^-ep-I-fpw A-Xn e-`y-am-Ipw. an-I¨-h ]-c-kv-]-cw ]-¦p-sh¡p-I-bp-am-Imw. a-säm-¶v Cu B-¹ncm-lp t¡-j-\n C-ã-s¸-« hnj-b-§-fn-ep-Å t]m-Uv-Imkv-äp-IÄ DÄ-s¸-Sp-¯n \-ap-¡v t¹ en-Ìv D-|m-¡m-\mIp-I-bpw C-ã-ap-Å-t¸mÄ A-Xv tIÄ-¡m-\m-Ip-I-bpw sN-¿p-sa-¶Xm-Wv. Iq-Sm-sX \mw Øn-c-am-bn tIÄ¡p-¶-h-bp-sS Xp-SÀ F-¸n-tkm-Up-IÄ Hmt«m-am-än-¡m-bn t¹ tÌm-dn- F-¯n-¡p-¶ kv-amÀ-«v t¹-en-Ìv kw-hn-[m-\-hpw C-Xn H-cp-¡n-bn-«p|v. C-Xn-s\-Ãmw ]p-d-ta, tÌmdn-tbm X-s¶ sX-c-sª-Sp-¯ an-I-¨ I|âp-IÄ A-S-§n-b If£³kv F-¶

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hn-`m-Khpw DÄ-s¸-Sp-¯nbn-cn-¡p-¶p. am-{X-a-Ã, \-ap-¡v C-ã-ap-Å I-|âpIÄ ]-Ww \Â-In a-äp-Åh-sc sIm-|v kr-ãn-¨v {]-t£-]-Ww sN-¿m-\pam-Ipw. A-¯-cw I-|âpIÄ X-bm-dm-¡p-¶-hÀ-¡v {]-Xn-^-e-hpw C-Xn-eq-sS e-`n-¡pw.

I-|âv \Â-Ip-¶-hÀ¡v `m-hn-bn an-I-¨ h-cpam-\ km-[y-X C-Xv \ -Ip-¶p-s|-¶v tÌm-dn-tbm No-^v F-Iv-kn-Iyq-«n-hv \m-bÀ Hm-^o-kÀ cm-lp ]-dbp-¶p. \n-e-hn I-|âpIÄ ku-P-\y-am-bn t]m-Uv-Im-kv-äv sN¿p-I-bpw A-Xn ]-c-kyw \Â-In h-cpam-\w I-s|-¯p-I-bp-am-Wv sN-¿p-¶-Xv. F-¶m `m-hn-bn Cu co-Xn-¡v \n-e\nÂ-¸p-|m-hn-sÃ-¶ Xn-cn-¨-dn-hn ]p-Xn-b km-[y-X-IÄ tX-Sp-I-bm-Wv tÌm-dn-tbm.

I-|âp-IÄ hnÂ-¡p-I F-¶-Xm-W-Xv. anI-¨ I-|âp-IÄ hn-e-sIm-Sp-¯v hm-§n tIÄ-¡p-hm³ B-fp-IÄ D-|m-Ip-sa-¶ Xncn-¨-dn-hm-Wv C-Xn-\v {]-tNm-Z-\w.

cm-lp F-¶ kw-cw-`I³ e-|³ kvI - qÄ Hm-^v _n-kn-\k - n-epw lmÀ-hmÀ-Uv bq-Wn-th-gvk - n-än-bn-epw en-hÀ]qÄ bq-Wn-th-gvk - n-än-bn-epw ]T-\w ]qÀ-¯nbm-¡n-b cm-lp 15 hÀ-jw ap-¼v e-|\ - n tÌm-¡v t{_m-¡À B-bm-Wv I-cn-bÀ B-cw`n-¨X - v. ]n-¶oSv dn-b F-tÌäv, tIm-^o tjm-¸v Xp-S§ - n kz-´a - m-bn Nn-e kw-cw-`§Ä Xp-S§nsb-¦nepw ap-t¶m-«p t]m-Im\m-bnÃ. sPw-kv F-Uyp-t¡-j³ {Kq-¸nepw Ipd-¨p Im-ew tPm-en sN-bvXp. F-¶m kz´w kwcw`w F-¶ A-S§ - m-¯ B-{K-lw aqew tPm-en D-t]-£n¨p. H-Sp-hn-em-Wv t]mUvI - m-kvä - nw-Kv ta-Je - b - n-te-¡v F-¯p-¶X - v.

A-t±-l¯ - nâ ]n-Xm-hv kn.F³ cm-[m-IrjvW - ³ (sN-bÀ-am³), k-tlm-Zc - ³ tcm-lnXv \m-bÀ F-¶n-hc - m-Wv I-¼\ - n-bp-sS k-lØm-]I - À. Iq-Sm-sX, 35 hÀ-j¯ - n-te-sdbmbn am-[y-a cw-K¯ - v {]-hÀ-¯n-¨p h-cp-¶ F³. hn-Pb - t- am-l³ I-¼\ - n-bp-sS No-^v I-|âv Hm-^o-kÀ F-¶ Np-aX - e - b - n-epw {]-hÀ-¯n¡p-¶p. G-sd km-[y-XI - f - p-Å _n-kn-\kn Iq-Sp-X \n-t£-]I - s - c DÄ-s¸-Sp¯m\p-Å {i-a¯ - n-em-Wv cm-lp-epw kw-Lh - pw. hn-h-c-§Ä-¡v: t^m¬: 7045834001.

C sa-bvÂ: rahul@storioh.com

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w ww. d h an amo n l i n e . c o m [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

29

amt\-Pvsaâv MANAGEMENT

THE CONTRARIAN

CONSULTANT

"]pÄ' Unamâ v DbÀ¯n Sn\n ^nen¸v

I¨hSw hÀ[n¸n¡mw

D¸-¶-§Ä-¡v "]pÄ' Un-amâp-|m-¡n DÂ-¸m-Z-IÀ-¡v F§s\ hnÂ-¸-\ Iq-«m-sa-¶p t\m¡mw

F-

´p-sIm-|m-Wv tI-c-f-¯n-se an¡ hn-]W-\ -irw-J-e-IÄ-¡pw hn-]-Wn i-cn-bm-bn I-hÀ sN-¿m-\m-Im-¯-sX-¶v ap³-Im-e te-J-\-§-fn Rm³ h-f-sc hn-i-Z-am-bn {]-Xn]m-Zn-¨n-«p-|v.

-hn-]-Wn Im-cy-£-a-am-bn I-h-À sN-¿m-\m-Im-¯Xn-sâ ]n-¶nse B-dv {]-[m-\ Im-cy-§Ä C-h-bm-Wv: $ {]-hÀ-¯-\ k-a-b-¯n-se A-]-cym-]v-X-X $ Aim-kv-{Xo-b-am-bn sX-c-sª-Sp-¯ h-gn-IÄ $ s{I-Un-äv dn-kv-Iv $ s{I-Un-äv I-f-£-\v k-a-bw sN-e-h-gn-¡p-¶-Xv $ bq-Wn-äv Un-kv-Iu-|v kv-Io-ap-IÄ $ tjm-¸p-I-fn \n-¶p-Å Ip-d-ª {]-Xn-IcWw Xp-SÀ-¶p h-¶ tIm-f-¯n F-§-s\-bm-Wv H-cp hn-X-c-W-¡m-c-\v (Un-kv-{Sn-_yq-«À-¡v) sN-dp-In-S dosä-bv-eÀ-amÀ-¡v tk-h-\w \Â-In-sIm-|v hn-]-Wn-sb sN-e-hp- Ip-d-ª co-Xn-bn Im-cy-£-a-am-bn I-hÀ sN-¿m-\m-Ip-I F-¶pw hn-h-cn-¨n-cp-¶p.

Cu Im-cW - § - f - m-Â, an-¡ am-\p-^m-IvN - À-am-cp sSbpw ({_m³-Uv D-Sa - I - Ä B-bn-«p-Åh - À) A-hc - p-sS Un-kv{- Sn-_yq-j³ kn-kvä - ¯ - n c-|p X-cw Un-kv{- Sn _ - yq-«À - a - m-sc DÄ-s¸-Sp-¶X - m-bn \-ap-¡v Im-Wm-\m-Ipw. A-XmbXv Kp-Uv Un-kv-{Sn-_yq-t«-gvkpw _m-Uv Un-kv-{Sn-_yq-t«-gvkpw-. hn-]-Wn ap-gp-h³ Im-cy-£-a-ambn D-]-tbm-K-s¸-Sp-¯p-¶ Un-kv-{Sn-_yq-«À-am-sc-bm-Wv Rm³ Kp-Uv F-¶v hn-fn-¡p-¶-Xv.

Im-cy-£-a-a-Ãm-¯ co-Xn-bn hn-]-Wn-sb D-]-tbm-Kn-¡p-¶ Un-kv-{Sn-_yq-«À-am-cm-Wv c-|m-a-s¯ ssS-¸v. A-h-sc-bm-Wv Rm³ _m-Uv F-¶p hn-ti-jn¸n¡p-¶-Xv. k-am-\-am-b co-Xn-bn c-|p X-cw am-\p-^m-Iv-NÀam-sc-bpw \-ap-¡v Im-Wm-\m-Ipw.

]p-jv Un-amâv & ]pÄ Un-amâv B-Zy-s¯ ssS-¸m-Wv "]pÄ' Un-amâv am-\p-^mIv-NÀ-amÀ. Sn-hn, ]-{X-§Ä, tlm-Unw-Kv-kv Xp-S-§n-b am-kv ao-Un-b h-gn DÂ-¸-¶-§Ä I-Ì-ta-gv-kn-te-¡v F-¯n-¨v hnÂ-¸-\ Iq-«p-¶-h-cm-Wv Cu hn-`m-K-¯n h-cp-¶-Xv. C-¯-cw s{]-mtam-j-\p-I-fp-sS ^-e-am-bn I-Ì-tagv-kv do-sä-bv-eÀ-am-cn \n-¶v C-¯-cw ]pÄ {_m³-UpIÄ B-h-iy-s¸-Sp-¶ km-l-N-cy-ap-|m-Ip-¶p. c-|m-a-s¯ hn-`m-K-am-Wv ]p-jv Un-amâv am-\p-^mIv-NÀ-amÀ. am-kv ao-Un-b h-gn {_m³-Uv s{]-mtam-«v sN-¿m-\m-Im-¯ hn-`m-Kw am-\p-^m-Iv-NÀ-am-cm-Wn-Xn h-cp-¶-Xv. ]-I-cw A-hÀ do-sä-bveÀ-amÀ-¡v D-bÀ-¶ amÀ-Pn-\p-IÄ \Â-In hnÂ-¸-\ t\-Sp-¶p. C-Xpaq-ew

H-cp t{]m-U-În-\v ]pÄ Un-amâvv D-|m-¡n F-§s\-bm-Wv H-cp am-\p-^m-Iv-N-dÀ-¡v hnÂ-¸-\ hÀ[n-¸n-¡m-\m-Ip-I F-¶m-Wv Cu e-¡-¯n Rm³ ]-cn-tim-[n-¡m³ t]m-Ip-¶-Xv. H-cp t{]m-U-Îv D-]-tbm-Kn-¡p-¶-Xn-sâ B-hr-¯nsb-bpw H-cp t{]m-U-Îv F-{X ASp-¸-t¯msS I-kv-äta-gv-kv D-]-tbm-Kn-¡p-¶p-sh-¶-Xn-s\-bpw B-{i-bn-¨mbn-cn-¡pw ]pÄ-þ-]p-jv Un-amâvv td-tjym.

D-Zm-l-c-W-¯n-\v A-{X ASp¸w tXm-¶m-¯ hf-sc Ip-d-ª B-hr-¯n-bn D-]-tbm-Kn-¡-s¸-Sp-¶ ÌoÂ, knaâv Xp-S§nb DÂ-¸-¶-§-fp-am-bn Xm-cXayw sN-¿p-t¼mÄ tkm-¸v, jmw-]q Xp-S-§n h-f-sc hyàn]c-am-bn D-bÀ-¶ B-hr-¯n-bn D-]-tbm-Kn¡-s¸-Sp-¶ DÂ-¸-¶-§-fp-sS ]p-jv Un-amâv td-tjym D-bÀ-¶n-cn-¡pw.

Figure 1: Expected Frequency/Intimate Use Demand Matrix Low Frequency of Use

High Frequency of Use

Not used Intimately

Low “Pull” Demand High “Push” Demand

Medium “Pull” Demand Medium “Push” Demand

Used Intimately

Medium “Pull” Demand Medium “Push” Demand

High “Pull” Demand Low “Push” Demand

H-cp t{]m-U-Îv D-]-tbm-Kn -¡p-¶-Xn-sâ B-hr-¯n -sb-bpw H-cp t{]mU-Îv F-{X hy-àn] c-am-bn I-kv-ä-ta-gv-kv D-]-tbm-Kn-¡p-¶p-sh -¶-Xn-s\-bpw B-{i-bn- ¨v ]pÄ-þ-]p-jv Un-amâ v td-tjym hy-Xym-k-s¸Spw

30 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

do-sä-bv-te-gv-kv A-h-cp-sS I-Ì-ta-gv-kn-te-¡v ]p-jv {_m³-Up-I-sf s{]m-tam-«v sN-¿p-¶p. H-cp {]-tXy-I ]pÄ {_m³-Un-t\m-Sv I-Sp-¯ XmÂ-¸-cyw Im-Wn¡p-¶ I-Ì-ta-gv-kn-t\m-Sv H-cp {_m³-Uv s{]m-tam-«v sN-¿m-Xn-cn-¡m³ do-sä-bv-eÀ-amÀ {]-tXy-Iw {i-²n-¡p¶p, Im-c-Ww I-Ì-ta-gv-kn-s\ A-tem-k-c-s¸-Sp-¯m³ A-hÀ B-{K-ln-¡p-¶n-Ã.

hf-sc A-Sp-¸-t¯m-sS D-bÀ-¶ B-hr-¯n-bn D-]-tbm-Kn-¡p-¶ DÂ-¸-¶-§Ä-¡v D-bÀ-¶ ]pÄ Unamâp-|m-Ip-sa¶pw A-tXka-bw A-{X A-Sp-¸anÃm-¯ Ip-d-ª B-hr-¯n-bn D-]-tbm-Kn-¡-s¸Sp-¶ DÂ-¸-¶-§Ä-¡v D-bÀ-¶ ]p-jv Un-amâv D-|mIp-sa-¶p-amWv an¡ B-fp-Ifpw hn-iz-kn-¡p-¶-Xv. F-¶n-cp-¶m-epw, b-YmÀ-° Po-hn-X-¯n C-Xv ]qÀ-W-am-bpw i-cn-b-Ã. \-½Ä Im-Wp-¶-sX-´m-sW¶p h-¨m D-bÀ-¶ B-hr--¯n-bn h-f-sc B-ßmÀ°-am-bn D-]-tbm-Kn-¡p-¶ DÂ-¸-¶-§-fm-sW-¦n t]m-epw ^n-KÀ 2  Im-Wp-¶-Xp t]m-se ]pÄ Un-am³-Uv se-h ao-Un-bw B-bn-cn-¡pw.

C-Xn-sâ Im-c-Ww C-t¸mÄ G-Xp t{]m-U-sÎSp-¯m-epw A-Xn H-cp tUm-an\âv {_m³-Uv Cà F-¶-XmWv. G-sXm-cp t{]m-U-Îv F-Sp-¯m-epw am-kv ao-Un-b amÀ-K-§-fm-b Sn-hn, \yq-kv t]-¸À, -tlmUnwKv-kv F-¶n-h-bn-eq-sS I-kv-äta-gv-kn-te-¡v X-§-sf s{]-mtam-«v sN-¿p-¶ {]-[m-\-am-b Ip-d-¨v h-¼³ {_m³-Up-IÄ Im-Wpw. C-Xv AÀ-°-am-¡p-¶-Xv H-¶n-e-[n-Iw {_m³-UpI-fn H-tct]m-se ^-e-{]-Z-am-b A-UzÀ-ssS-knw-Kv Imw-s]-bv-\p-I-fp-sS s]-cp-a-g X-s¶ I¬-kyq-ta-gvkn\v e-`n-¡p-¶p, C-Xv H-cp {]-tXy-I {_m³-Un-t\m-Sv D-]-t`m-àm-¡Ä-¡v hn-iz-kv-X-X D-|m-Im-\p-Å km-[y-X Ip-d-bv-¡p-¶p.

At¸mÄ F§-s\ DÂ-¸m-Z-IÀ-¡v hnÂ-¸-\ hÀ-[n-¸n-¡m-\mhpw?

bm-sW-¦n A-bmÄ-¡v sk-bvÂ-kn Ip-d-hp-|mB-h-iy-s¸-Sp-I-tbm A-sÃ-¦n Ipw, Im-c-Ww F-XnÀ-¯p \nÂ-¡p-¶ do-sä-bv-eÀ-amÀ Kp-Uv Un-kv-{Sn-_yq-«À t{]m-U-ÎpA-bm-fp-sS DÂ-¸-¶-§Ä F-Sp-¡p-¶-Xv IÄ A-bm-fp-sS {]-tZ-i-¯v Uw-]v Low Frequency of Use High Frequency of Use \nÀ-¯-em-¡pw. sN-¿p-¶-Xv \nÀ-¯m³ B-h-iyNot used Intimately Very Low “Pull” Demand Low “Pull” Demand t{]m-UÎ - p-IÄ-¡v Iq-Sp-X ]pÄ Un-amâvv s¸-Sp-Itbm sN-¿pw.

Very High “Push” Demand High “Push” Demand t\-Sn-s¡m-|v sk-bvÂk - v hÀ-[n-¸n-¡m³ am-\p-^m-IvKp-Uv Un-kv{- Sn-_yq-«À a-äv G-cnUsed Intimately Low “Pull” Demand Medium “Pull” Demand N-dÀ F-´p co-Xn-bm-Wv kzo-Ic - n-t¡-|sX-¶v bI f n t{]mU Î v Uw] v sN¿ mHigh “Push” Demand Medium “Push” Demand A-Sp-¯ tIm-f¯ - n \-ap-¡v ]-cn-tim-[n¡mw.

Xn-cp-¶m-epw, _m-Uv Un-kv{- Sn-_yq«À-am-cp-sS G-cn-bb - n-ep-Å Kp-Uv C-Xn-\pÅ H-cp amÀ-Kw F-¶p ]-d-bp-¶-Xv Un-kvdo-sä-bve - À-amÀ-, Kp-Uv Un-kv{- Sn-_yq-«d - p-sS G-cn-bb - n-epC´y-bnepw Pn.kn.kn cm-{ã-§-fn-ep-am-bn Øm-bnbm{Sn-_yq-j³ kw-hn-[m-\-¯n Kp-Uv Un-kv-{Sn-_yq-«ÀÅ do-sä-bve - À-amÀ-¡v hm-KvZ- m-\w sN-¿p-¶ A-[nI b _n-kn\-kv tam-U-ep-IÄ h-fÀ-¯n-sb-Sp-¡p-¶am-cp-sS F-®w hÀ-[n-¸n-¡p-I F-¶-Xm-Wv. amÀ-Pn-s\ Ip-dn-¨v a-\kn-em-¡pw. A-§s - \ {_m³-Uv Xn-\p-th-|n ZoÀ-LIm-e A-Sn-Øm-\-¯n kw-cwHm-Wt- dm-Sv k-am-\a - m-b amÀ-Pn³ B-hi - y-s¸-Sp-Ib - pw A-tX-kabw do-sä-bv tjm-¸p-I-Ä-¡v \Â-Ip-¶ `-I-cp-am-bn tNÀ-¶v {]-hÀ-¯n-¡p-¶ _n-kn\-kv sN¿ pw. tk-h-\w sa-¨-s¸-Sp-¯p-I am-{X-am-Wv H-cp Un-kv-{SnA-ssUz-k-dm-Wv te-JI³. _yq-«À-¡v sk-bvÂ-kv hÀ-[n-¸n-¡m-\p-Å H-cp amÀ-Kw. {_m³-Uv Hm-WÀ C-¯-cw Un-amâp-IÄ kzo- n-\p- ti-jw 1992 IIM (L) \n¶v PGDM F-Sp-¯X I-cn-¡p-I-bm-sW-¦nÂ, sk-bv-Â-kn sN-dn-sbm-cp _n-kn\-kv A-ssUz-kd - m-bn {]-hÀ-¯\w B-cw-`n-¨ am-kv ao-Un-b h-gn-bp-Å s{]-mtam-j³ \-S-¯pA-t±-lw dn-kÄ-«vk - v I¬-kÄ-«nw-Kv {Kq-¸n-sâ hÀ-[-\ D-|m-hpsa¦nepw sam-¯w amÀ-Pn³ F-Ãm¶-Xv an-¡-hm-dpw {_m³-Uv D-S-a-bm-bn-cn¡pw (km-[mNo^ v FI v k nI yq«nhv Hm-^o-kd - m-Wv. website: www. Øe ¯ pw Xmt g¡ p t]mI pw. t\t c ad n¨ v , {_m³U v c-W-K-Xn-bn am-\p-^m-Iv-N-dÀ X-s¶-bm-bn-cn-¡pw). we-deliver-results.com, email: tinyphilip@gmail.com HmW Àa mÀ C¯ c w Una m³U pI Ä Xnc k v I c n¡ pI A-tX-t]m-se, s{I-Un-äv se-hÂ, amÀ-Pn³kv, do-sä-bv-eÀ-amÀ-¡v \Â-Ip-¶ kv-Io-ap-IÄ F-¶n-h-sb-Ãmw {_m³-Uv D-S-a-I-fm-bn-cn-¡pw km[mcW Xo-cp-am-\n-¡p-I. Rm³ ap³ tIm-f¯ - n hn-hc - n-¨n-«pÅ in B-ib - w ]n-´p-Sc - p-Ib - m-sW-¦n H-cp _me Uv Un-kv{- Sn-_yq-«À-¡v Kp-Uv B-bn am-dmw, tim F-¶m A-Xv A-{X F-fp-¸a - p-Å {]-{In-b t s A-Ã. ir F {_m³-Uv D-S-a-sb kw-_-Ôn-¨v sk-bvÂkv hÀ-[n-¸n-¡m-\p-Å G-ä-hpw F-fp-¸-amÀ-¤w Kp-Uv Un-kv-{Sn-_yq-«À-am-cp-sS sk-bvÂ-kv hÀ-[n-¸n-¡p-I-bm-Wv. H-cp ]pÄ Un-amâvv am-\p-^m-Iv-N-d-sd kw_-Ôn-¨v, Kp-Uv Un-kv-{Sn-_yq-«-dn-eq-sS skbvÂ-kv hÀ-[n-¸n-¡m-\p-Å km-[m-c-W H-cp Hm-]v-j³ F-¶p ]-d-bp-¶-Xv Iq-Sp-X ]pÄ Un-amâvv D-|m-¡m-\m-bn am-kv ao-Un-bs{]-mtam-j-\p-Å kv-s]³-Unw-Kv hÀ-[n-¸n¡p-I am-{X-am-Wv. F-¶n-cp-¶m-epw am-kv ao-Un-bb - v¡ - v IrXy-ambn SmÀ-Kä - v sN-¿m-\m-Im¯Xn-\mÂ, Organised by Indian Languages Newspapers Association Iq-Sp-X sN-eh - g - n-¡p-¶X - v Kp-Uv, _m-Uv (ILNA), Kerala Chapter Un-kv{- Sn-_yq-«À-amÀ I-hÀ - sN-¿p-¶ G-cn-bI-fn c-|n-epw Hcp-t]mse B-bn-cn-¡pw.

A Two-day national workshop on digital A-Xm-bX - v s{]-mtam-j\ - m-bn A-[n-I Xp-I publishing & marketing for news papers, sN-eh - g - n-¨v t\-Sp-¶ ]pÄ Un-amân \-sÃmmagazines and advertisers to help improve Date: cp `m-Kh - pw, amÀ-¡ä - v^ - e - {- ]-Za - m-bn I-hÀ brand positioning, transform visitors to 7 & 8 June, 2019 sN-¿m-¯X - n-\m _m-Uv Un-kv{- Sn-_yq-«À-amÀ customers and increase sales and revenue.

Venue: {]-hÀ-¯n-¡p-¶ Ø-e§ - f - n ]m-gm-bnHotel Avenue Regent, t]m-Ip-¶p, Iq-Sp-Xe - m-bn sN-eh - g - n-¡p-¶X - v MG Road, Kochi tIm-kvä - v F-^Î - o-hm-b coX-nb - n A-[n-I Time: sk-bvÂk - v t\-Sn-¯c - p¶n-à F-¶X - m-Wv 9.30 am to 5.30 pm Workshop Faculty C-Xn-\À-°w.

Figure 2: Actual Frequency/Intimate Use Demand Matrix

i! h c o K

Workshop on

DIGITAL PUBLISHING & MARKETING

]pjv Un-amâv F§-s\ hÀ-[n-¸n¡mw? ]p-jv Un-amâvv am-\p-^m-Iv-N-d-dp-sS Imcy-¯n sk-bvÂ-kv hÀ-[n-¸n-¡m-\p-Å km-[m-c-W h-gn Kp-Uv Un-kv-{Sn-_yq-«À-amÀ h-gn A-hÀ tk-h-\w \Â-Ip-¶ do-sä-bv-te-gvkn-\v D-bÀ-¶ amÀ-Pn³ hm-Kv-Zm-\w sN-¿p-I F-¶-Xm-Wv. D-bÀ-¶ amÀ-Pn-³ do-sä-bv-te-gvkn-\v e-`n-¡p-¶-Xp h-gn ]p-jv t{]m-U-În-sâ sk-bv-Â-kpw hÀ-[n-¡p-¶p.

Cu co-Xn-bp-sS H-cp {]-iv-\w F-´m-sW¶p h-¨m Hm-tcm Kp-Uv Un-kv-{Sn-_yq-«-dpw {]-hÀ-¯n-¡p-¶-Xv _m-Uv Un-kv-{Sn-_yq-«Àam-cp-sS G-cn-b-bv-¡v A-Sp-¯p X-s¶-bm-Wv F-¶-Xm-Wv. Kp-Uv Un-kv-{Sn-_yq-«À-am-sc kw-_-Ôn-¨v sXm-«-Sp-¯p-Å _m-Uv Un-kv-{Sn-_yq-«À-am-cpsS G-cn-b-bn-se \-à do-sä-bv-eÀ-am-cn-te-¡v DÂ-¸-¶-§-Ä h³tXm-Xn sIm-|n-d-¡m-\pÅ t{]-c-W D-|m-Ipw. C-Xn-sâ ^-e-am-bn Kp-Uv Un-kv-{Sn-_yq-«À-am-cp-sS sk-bv-Âkn hÀ-[-\ D-|m-Ip-I-bpw F¶m H-¸w kam-\-am-sbm-cp Ip-d-hv _m-Uv Un-kv-{Sn-_yq«À-am-cp-sS sk-bv-Âkn kw-`-hn-¡p-I-bpw sN-¿p-¶p. _m-Uv Un-kv-{Sn-_yq-«À C-tXm-sS {_m³-Uv Hm-W-tdm-Sv ]-cm-Xn ]-d-bp-I-bpw k-am-\ Un-kv-Iu-|v X-\n-¡pw th-W-sa-¶v

Alok Agrawal

Alok Agrawal is a Delhi based Digital Marketing & Social media expert with more than 11 years experience in the field. He can guide people on how to use social media most effectively and get its benefits.

Editors, publishers, online publishers, senior sub editors, social media editors, digital content producers & digital sales, marketing & advertising personnel, web designers, PR agencies etc.

Delegate Fee Rs. 5000 Rs.6000 Rs. 7000

3 or more delegates : 10% discount 5 or more delegates : 20% discount Above 20 delegates : 25% discount

Workshop Contents include:

• Designing of websites as per new Google guidelines • Use of social media to promote news, stories and articles • How to write powerful content to attract attention • Tips to make your stories go viral on social media • Use of collected data to promote your brand and stories on social media

• What if the old SEO work goes wrong after new • •

There will also be a Panel discussion involving industry leaders on challenges and opportunities in this field.

Early bird (upto 25 May 2019) : Regular rate : Spot registration :

Target Audience

•

Panel discussion

Google updates Google snippets to show news in Google and Android News apps.

Cost Effective turnaround marketing How to increase sales & revenue

All payments by Cheque/DD/Bank Transfer to favour Indian Languages Newspapers Association

Bank transfer (within India) Account Name: Indian Languages Newspapers Association Axis Bank Account Number: 738010200001373 Branch: Jhandewalan, New Delhi IFSC code: UTIB0000738

For details contact : M K Geetha :+91 97474 01766 Beena Ramesh : +91 89217 60538 C/o. Dhanam Publications Pvt. Ltd.

Kadavanthra, Kochi – 20, Kerala, Phone : +91-484 2316494/2315840 Email : keralailna@gmail.com, mail@dhanam.in

Sponsors

[\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

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ap|--v. Un-ssk-\À h-kv-{X-§Ä A-Wnbm³ B-{K-ln-¡p-¶-hÀ-¡mbn an-I-¨ tIm-Ìypw Un-ssk-\À-am-cp-sS-bpw _yq -«n I¬-kÄ-«³-kn-sâ-bpw tk-h-\-hpsam-cp-¡n-bn-«p|v. Ip-Spw-_ k-taXw tjm-¸nw-Kv \-S¯m-\pw- an-I-¨ co-Xn-bn epw ku-Icy-t¯msS-bp-am-Wv ssh-{_ ³-k Un-ssk-\À s^-Ìv H-cp-§n-bn-cn¡p-¶Xv. Zp-_m-bn kz´-am-bn s{]m-U -£³ ^-kn-en-än X-s¶-bp-|v Øm]-\-¯n-\v. ]p-Xn-b s{S³-Up-IÄ G-ä hpw B-Zyw A-h-Xcn-¸n-¡p-I F-¶-Xm-Wv a-t©-cn d-jo-Zvko-\-¯v sh-Ín-wK--v am-fn-sâ co-Xn-sb ¶pw tI-c-fo-bÀ-¡v A-\y-am-b Un-ssk\À h-kv-{X-§Ä hn-tZ-i cm-Py-§-fn \n-¶v ti-J-cn-¨v D-]-t`m-àm-¡-fn-te¡--v F-¯n-¡p-I-bm-Wv- "ssh-{_³-k Un-ssk-\À s^-k-vän-eq-sS d-jo-Zv ko\¯v sh-Ínw-Kv am-sf-¶pw kn-FwUn ko-\-¯v d-jo-Zv ]-dªp.

sIFwF hna³ eoUÀjn¸v tIm¬t¢hv

Pq6þ-8 Energyour F-Ivkvt]m, P-hl - À-em s\-lvd - p CâÀ-\m-jW -  kvt- ä-Un-bw, BUvt- a-t¡-gvk - v kw-LS- n-¸n-¡p-¶p, t^m¬: 9447108202, Cþsa-bvÂ: admakers2000@

gmail.com, http://admakersexpo.com/

7þ-8 UnPn-ä ]-»n-jnw-Kv B³-Uv amÀ-¡änw-Kv hÀ-Iv tjm¸v, tlm-«Â A-h\yp do-Pâv, sIm-¨n, C-´y³ emw-tKzP-kv \yq-kv t]-¸À A-tkm-kn-tbj³ (ILNA) , tI-cf - Nm-]vä - À kw-LS- n-¸n-¡p¶p, t^m¬: +91 97474 01766, +91 89217 60538, Cþsa-bvÂ: mail@dhanam.in

com, http://www.vibrantindiafair.com

14-- - 16 {]nâv F-Ivkvt]m sNss¶ t{S-Uv skâÀ, sN-ss¶, CâÀ t{S-Uv s^-tb-gv-kv & F-Ivkv-s]m-kn-j³-kv ss{]h-äv en-anä-Uv kw-L-Sn-¸n-¡p¶p, t^m¬: +91-2228803977, Cþsa-bvÂ: mktg@intelexpo.

15 sIm-¨n sS-Iv k-an-äv, Pq¬ 15, Zn ¢m-kn-Iv t^mÀ«v, Km-Ôn kvI - zbÀ, ]q-Wn-¯p-d, sIm¨n, Cu-ht- âm-bp-sS B-`n-ap-Jy-¯n t^m¬: +91 9738214716, +91 9620411775, Cþsa-bvÂ: contact@eventoplanning.com,

www.eventoplanning.com/kochitechsummit

28

tIcf¯nse BZy tlmsdI tÌmÀ sIm¨nbnÂ

tlm-«-ep-IÄ, sd-sÌm-dâp-IÄ, Is^-IÄ (tlm-sd-I), tI-ä-td-gv-kv, t_-

ssh-än-e F³-F-¨v ss_-¸mkn tlm-Ìn-sâ 24,000 NXpc{iA-Sn h-cp¡-dn-IÄ F-¶n-h-bv-¡m-h-iy-ap-Å-sX- ¶ tÌmÀ sk-en-{_n-än sj-^pw H Ãmw H-cn-S-¯p e-`y-am-¡p-¶ tI-c-f-¯n- _n tlm-kv-]n-äm-en-äo-kv D-S-a-bp-am-b tl-a-´v H-_v-tdm-bv D-Zv-LmS-\w sN-bv-Xp. tlm-«Â, sd-sÌm-dâv, t_-¡-dn ta-J-e-bv-¡m-h-iyam-b DÂ-¸-¶-§-fp-sS hn-Xc-W-cw-K-¯v I-gn-ª 33 hÀj-am-bn {]-hÀ-¯n-¡p-¶ {]-ap-J Øm-]-\-§-fm-b sIm-¨n³ t{S-Uv en-¦v-kv, tNm-bv-kv kv-s]-jym-enän ^p-Uv s{]m-U-Iv-äv-kv tlmsdI kv-tämdmb tlmÌv sIm¨n sshänebn F-¶n-h-bm-Wv tlm-Ìn-sâ tlm-Ìv sken{_nän sj^v tla´v H_v-tdmbv DZvLmS\w s{]m-tam-«À-amÀ. sN¿p¶p. tlmÌv UbdÎÀamcmb t{Xkym½ B- Z y- h À- j - ¯ nÂ- ¯ - s ¶ BâWn, Acp¬ BâWn, tizXm tP¡_v, amt\ 125 tIm-Sn cq-]-bp-sS hnPnwKv UbdÎÀ ]n.Sn BâWn F¶nhÀ kao]w äp-h-c-hv {]-Xo-£n-¡p-¶Xm-bn s{]m-tam-«nw-Kv I-¼se B-Zy-s¯ kw-tbm-Pn-X _n2_n \n-I-fp-sS am-t\-Pnw-Kv U-b-d-ÎÀ ]n.Sn tÌm-dm-b tlm-Ìv sIm-¨n-bn Xp-d-¶p. Bâ-Wn ]-d-ªp.

32 [\w hyh-kmb hmWnPy ssZzhm-cnI

Pq¬ 15, 2019

20-- - 22

UMEX þbq-kv-Uv sa-jn\-dn F-Ivkv-t]m,

t_mw-s_ F-Iv-kn-_n-j³ skâ-À, apwss_, CâÀ-\m-j-W t{S-Uv B³-Uv F-Iv-kn-_n-j³ C-´y ss{]h-äv en-an-äUn-sâ B-`n-ap-Jy-¯nÂ. http://www. umexonline.com

26 - 28 SbÀ F-Ivkvt]m C-´y 2019, sNss¶ t{S-Uv skâÀ, sN-ss¶, kn-s¦-Ivk - v F-Ivk - n-_n-j³-kv C-´y kw-LS- n-¸n¡p¶p, t^m¬: +918527765556, CþsabvÂ: rahul.bhatia@singex.com, http://tyrex

poindia.com

8-- - 10 ssh-{_âv C´y, _n Sp _n F-Iv-kn-_n j³, {]K-Xn ssa-Xm³, \yq UÂln, ssh-{_âv C-´y Châv skm-eyq-j³ kw-L-Sn-¸n-¡p¶p, t^m¬: +91-992-4488938, Cþsa-bvÂ: ibrantindia1@gmail.

com, http://www.printexpo.in/

tIcf amt\Pvsaâv Atkmkntbjsâ hna³ eoUÀjn¸v tIm¬t¢hv Gbvtdm t\m«n¡Â knkväwkv UbdIväÀ P\d tUm. sSkn tXm-a-kv D-Zv-LmS-\w sN-¿p¶p. sIFw-F hn-a³ am-t\-Pv-saâv t^m-dw sN-bÀ-t]-gv-k¬ acn-b G-{_-lmw, tIc-f sSIv-t\m-f-Pn-¡Â bq-Wn-th-gv-kn-än ssh-kv Nm³-k-eÀ tUm.Fw.F-kv cm-P-{io, \n-km³ Un-Pn-ä l-_v am-t\-Pnw-Kv U-b-d-ÎÀ kp-P Nm-|n, sIFw-F Hm-Wd-dn sk-{I«dn tPmÀ-Pv Bâ-Wn, {]-knUâv Zn-t\-iv X-¼n F-¶n-hÀ k-ao]w.

sk-]ä-v w-_À

[-\w _n-kn\-kv k-an-äv & A-hmÀ-Uv ss\-äv 2019, tlm-«Â se sa-dn-Unb³, sIm¨n, [-\w ]-»n-t¡-j³-kv kwL-Sn-¸n-¡p¶p. t^m¬: +9061480718, +9072570062, Cþsa-bvÂ: mail@dhanam.in,

HIvt- äm_À 10---12 tlm-«Â sS-Iv tIc-f, t_mÄ-Km-«n ]me-kv B³Uv sFeâv dn-tkmÀ«v, sIm¨n, {Iqkv F-Ivkv-t]m-kv kw-L-Sn-¸n-¡p-¶p, Cþsa-bvÂ: info@cruzexpos.com t^m¬: +91 88 93 30 44 50, http://hoteltechker

ala.com/

\hw_À 13---14 ^man-en _n-kn\-kv tIm¬-t¢hv 2019, d-aZ- dn-tkmÀ«v, sIm¨n, [\w ]-»n-t¡ j³-kv kw-LS- n-¸n-¡p¶p. t^m¬: +91 484 2316494/2315840 +91 9663883075, Cþsa-bvÂ: mail@dhanam.in, www.dhanamonline.com

14þ27 C-´y CâÀ-\m-jW -  t{S-Uv s^-bÀ {]K-Xn ssa-Xm³, \yq-UÂln, C-´y t{S-Uv s{]m-tamj³ HmÀ-K-ss\-tkj³ kw-L-Sn-¸n-¡p-¶p, t^m¬: +91 9971240168, http://indiatradefair.com/iitf/

Unkw_À

www.dhanamonline.com

Pqsse 2- 4 F¨vPnF¨v C´y 2019, t_mws_ FI-v kn_nj³ skâÀ, shtÌFI-vkv{]kv sslth, tKmtcKmhv (CuÌv), apwss_. t^m¬: 91 (22) 2421 4111, Cþsa-bvÂ: info@texzoneindia.com

14þ16 ln-µp-Øm³ CâÀ-\m-j-W ^À-Wn¨À s^-bÀ (HIFF), BUv-se-Iv-kv CâÀ-\m-j-W I¬-sh³-j³ skâÀ & F-Iv-kn-_n-j³ skâÀ, ssIm¨n, t^m¬: +91 7356 443 333, +91 7356 773 333, hello@hiff.in, hiffoffice@gmail.com, www.hiff.in

4-- - 6

P\phcn 2020

Hmt«m-tam-«n-hv F³-Pn-\o-b-dnw-Kv tjm, sNss¶ t{SUv, skâÀ, sN-ss¶, t^m¬: +91 22 6144 5955, Cþsa-bvÂ:

16

sagar.nanal@india.messefrankfurt.com, https://automotive-engineering-show. in.messefrankfurt.com/chennai/en.html

HmKkväv 5-- - 6

3D{]nâv F-Ivkv-t]mþ2019, {]K-Xn ssa -Xm³, \yq-UÂln, C-F-^vF-kv C-´ybp-sS B-`n-ap-Jy-¯nÂ. t^m¬: 9818822225, Cþsa-bvÂ: info@3dprintexpo. in, www.3dprintexpo.in

[\w sSIvt- \mfPn k-anäv 2019, tlm-«Â se sa-dn-Un-b³, sIm¨n, [\w ]-»n-t¡j³-kv kw-LS- n-¸n-¡p¶p. t^m¬: + 91 96638 83075, + 91 89217 60538, Cþsa-bvÂ: mail@dhanam.in, www.dhanamonline.com

[\w ku¯v C´y do-sä-bv B³Uv {_m³-Uv k-an-äv & A-hmÀ-Uv ss\-äv 2020, tlm-«Â se sa-dn-Unb³, sIm-¨n, [\w ]-»n-t¡-j³-kv kw-LS- n-¸n-¡p¶p. t^m¬: +91 9061480718, + 91 9072570062, Cþsa-bvÂ: mail@dhanam.in, www.dhana monline.com

s^{_phcn 27 [\w ku¯v C´y _m-¦nwKv, ^n-\m³ kv B³-Uv C³-sh-Ìvs - aâv k-anäv & A-hmÀUv ss\-äv 2020, tlm-«Â se sa-dn-Un-b³, sIm¨n, [\w ]-»n-t¡j³-kv kw-LS- n-¸n-¡p¶p. t^m¬: + 91 96638 83075, + 91 89217 60538, Cþsa-bvÂ: mail@dhanam.in, www.dhanamonline.com

_nKv _mkvIäv sIm¨nbnse¯n C\n kq¸ÀamÀ¡äv ho«nse¯pw C

´y-bn-se G-ä-hpw h-en-b Hm¬-sse³ kq-¸À-amÀ-¡-äm-b _n-Kv- _m-kv-¡-äv C-\n ap-X sIm-¨n-bn-epw. _n-Kv _m-kv-I-än-sâ sam-_o B-¹n-t¡-j³ h-gn-tbm sh-_vssk-äv h-gn-tbm HmÀ-UÀ \Â-In-bm km[-\§Ä C-\n ho-«n-se-¯pw. 3000 te-sd {_m³-Up-I-fp-sS 22,000e-[n-Iw DÂ-¸-¶§Ä _n-Kv_m-k-vI-än e-`y-am-Wv. ]-g§Ä, ]-¨-¡-dn-IÄ, ]-e-N-c-¡v km-[-\§Ä, ku-µ-cy hÀ-[-I D-¸-¶-§Ä F-¶n-h C-Xn-epÄ-s¸-Spw. D-]-tbm-àm-¡-fp-sS kw-Xr-]v-Xn-bn-ep l-cn Å {i-²-bpw {]-hÀ-¯-\ an-I-hpw \-ho-\ kmt¦-Xn-I hn-Zy-bp-am-Wv _n-Kv _m-k-vI-än-s\ a-äp-Å-h-cn \n-¶v hy-Xy-kv-Xam-¡p-¶sX¶v _n-Kv-_m-k-vI-äv kn-CH-bpw k-l-Øm-]-I-\p-am-b l-cn ta-t\m³ ]-d-ªp. {^-jv B-b ]-g-§-fpw ]-¨-¡-dn-I-fpw a-äv DÂ-¸-¶-§-

fpw ^mÀ-ta-gv-kv I-W-Îv ]-²-Xn-bn-eq-sS _n-Kv _m-k-vI-äv t\-cn-«v hm-§n D-]-t`m-àm¡-fn-te-¡v F-¯n-¡p-¶p. 1200 cq-]-bv-¡p ap-I-fn ]À-t¨-kv sN-¿p-¶-hÀ-¡v sU-enh-dn ku-P-\y-am-bn-cn-¡pw. sIm-¨n-bnÂ

{]-hÀ-¯-\-am-cw-`n-¨-tXm-sS C-´y-bnent¸mÄ 26 \-K-c-§-fn _n-Kv _m-k-vI-än-\v ta-t\m³ km-¶n-[y-ap-|v. 2020 km-¼-¯n-I hÀ-j -t¯m-sS I-¼-\n-bp-sS h-cp-am-\w 6300 tIm-Sn-bm-¡n hÀ[n-¸n-¡m-\m-Wv e-£y-an-Sp-¶-sX-¶pw C-Xn 40 i-X-am\-hpw ss{]-h-äv te-_ DÂ-¸-¶-§-fn \n-¶m-bn-cn¡p-sa-¶pw l-cn ta-t\m³ Iq«nt¨À¯p.

It¸m {_m³UpIfpsS hn]W\¯n\mbn ]pXnb I¼\n Sn

bpw Nn-]v-kn-\p B-tKm-f hn-]-WnCu I-¼-\n-bn-se sN-dp-¸bm-d ^p-Uv-kv kz-´w {_m³-Upbn H-cp Øm-\-ap-|m-¡m³ ]-äpw ¡mÀ-¡v A-h-cp-sS \n-t£-]-¯n-\v I-fp-sS hn-]p-e-am-b hn-]-W-\-¯n-\pF-¶ Xn-cn-¨-dn-hm-Wv C-Xnte-¡v C-d- B-\p-]m-Xn-I-am-b Hm-l-cn e-`n-¡pth-|n It¸m ^p-Uv C-´y ss{]-h-äv §n¯n-cn-¡m³ t{]-cn-¸n-¨sX¶v C-hÀ ¶-tXm-sSm-¸w Cu I-¼-\n-bp-sS en-an-ä-Uv F-¶ H-cp A-\p-_-Ô I-¼]-d-bp¶p. {]-hÀ-¯-\ hn-P-b-¯n-\v A-\p\n cq-]o-I-cn-¨n-cn-¡p-¶p. C-Xn-sâ kr-X-am-b Hm-l-cn-bpw e`m-K-am-bn Sn-bm-d ^p-Un-sâ `n-¡pw. C-Xn-\p A-\p-kr{_m³-Up-I-fm-b I-t¸m-bpw X-am-bmWv I-¼-\n-bp-sS _-\m-t\m-bpw Cu I-¼-\naq-e-[-\ ]-²-Xn B-hn-jv¡v ssI-am-dn-bn-«p-|v. I-t¸mI-cn-¨n-cn-¡p-¶-Xv. bp-sS D-¸¶-§Ä Xp-SÀ ¶pw Sn-bm-d ^p-Un \n-¶v B-Zyw tI-c-f hn-]-WnX-s¶ B-bn-cn-¡pw DÂ-¸m-Znbn {i-² tI-{µoI-cn-¡p¸n-¡p-I. I-bpw Xp-SÀ-¶v a-äp kwØm-\-§-fn-te-¡pw hn-]Hcp Iq-«w sN-dp-¸-¡m-cm W-\w hym-]n-¸n-¡p-I Wv I-t¸m ^p-Uv C-´y F-¶m-Wv I-¼-\n-bp-sS ss{]-h-äv en-an-ä-Uv F-¶ ]-²-Xn. D-¸-¶ t{iWn I-¼-\n-¡p ]n-¶n {]-hÀ hn-]p-eo-I-cn-¡p-I F-¶-¯n-¡p¶Xv tI-c-f-¯n-sâ Snbm-d ^p-Uv-kn-sâ A-\p-_-Ô Øm-]-\amb It¸m Xpw I-¼-\n-bp-sS e-£yw kz-´w D-¸-¶-§-fm-b I-¸^pUv C´y ss{]häv en-an-ä-Un-sâ D-Zv-LmS-\w Irjn B-Wv. bp-sS-bpw G-¯-¡-bp-sSa{´n hn-.F-kv kp-\n Ip-amÀ \nÀ-h-ln-¡p-¶p

shÀ«nt{Kmhv : C\n hoSn\I¯pw ]¨¡dn Irjn sN¿mw Ir

jn sN-¿m³ kz-´-am-bn a-®n-sÃ-¶-Xn-sâ t]-cn C-\n \n-§-fp-sS B-{K-lw D-t]-£n-t¡-|. ho-Sn-\-I¯pw ]-¨-¡-dn-¡r-jn sN-¿m-hp-¶ kw-hn-[m-\w hn-]-Wnbn-se-¯n. a-e-bm-fn-bm-b am-b hÀ-Ko-km-Wv ZoÀ-L-Im-es¯ K-th-j-W-§-fn-eq-sS shÀ-«n-¡-em-bn Ir-jn sN-¿mhp-¶ kw-hn-[m-\w hn-I-kn-¸n-s¨-Sp-¯-Xv. ap-¸-tXm-fw ]-¨-¡-dn-s¨-Sn-IÄ h-fÀ-¯-W-sa-¦n km[m-c-W \n-e-bn Np-cp-§n-b-Xv 200 NXpc-{i ASn Ø-ew B-h-iy-ap-Ån-S-¯v sh-dpw \m-ev NXpc-{i ASn Ø-e¯v C-{X-bpw sN-Sn-IÄ \-«p-h-fÀ-¯m³ shÀ-«n-t{Km klm-bn-¡pw. A-Sn-`m-K-¯v Im-Ì-dp-IÄ L-Sn-¸n-¨n-«p-Å-Xn\m F-fp-¸-¯n D-cp-«n-am-äm-\pw ku-I-cy-ap-|v. "\-à hn-f-hpw tcm-K-{]-Xn-tcm-[-ti-jn-bp-ap-Å hn-¯n\-§Ä am-{X-am-Wv D-]-tbm-Kn-¡p-¶-Xv. ho-«n-se A-Sp-¡-f -am-en-\y-§-fn \n-¶v sX-c-sª-Sp-¯-h D-]-tbm-Kn¨p-Å shÀ-an-þ-I-t¼m-Ìv kn-Ì-hpw C-tXm-sSm-¸w e-`y-amWv,' am-b hÀ-Ko-kv hn-i-Zo-I-cn-¡p-¶p. aq-¶v hy-Xy-kv-X tam-U-ep-I-fn-em-Wv shÀ-«n-t{Km-hv C-t¸mÄ hn-]-Wn-bn-se-¯n-bn-cn-¡p-¶-Xv. 30 sN-Sn-I-fpÅ H-cp sk-än-\v 6500 cq-]-bm-Wv hn-e-sb-¦n-epw {]m-cw-` Hm-^À F-¶ \n-e-bn C-t¸mÄ 4900 cq-] \Â-In-bm a-Xn-bm-Ipw. B-ep-h B-Øm-\-am-bn {]-hÀ-¯n-¡p-¶ t{Km bp-hÀ Hm¬ ^p-Uv-kn-sâ bq-Wn-äv h-gn tI-c-f¯n F-hn-sS-bpw C-h Øm-]n-¨p \Â-Ip-¶-Xm-Wv. IqSp-X hn-h-c-§Ä-¡v tSmÄ-{^o \-¼À 1800 103 7322. sh_v-ssk-äv www.vertigrove.com

InsäIv knsâ hcpam\w 1000 tImSn Ihnªp

"]nbp': Hm¬sse³ SmIvknbn Hcp aebmfn kwcw`w Hm

¬-sse³ Sm-Iv-kn ta-J-e-bn-te-¡v tI-c-f-¯n \ns¶m-cp kw-cw`w. sIm¨n BØm\ambn {]hÀ¯n¡p¶ ssa³Uv amÌÀ sSIvt\mfPn F¶ sSIvt\mfPn ÌmÀ «¸v I¼\n BWv ]nbp F¶ B-¸v A-[n-jvTnX kwcw`w B-cw-`n-¨n-cn-¡p-¶Xv. AkwLSnXcmb Hmt«m, ImÀ SmIvkn taJesb H¶n¸n¨v CcpIq«À¡pw {]tbmP\{]Z amb coXn-bn-em-Wv C-Xn-sâ cq-]-IÂ-¸\. Pn.]n.Fkv aptJ-\-bm-Wv C-Xnsâ {]-hÀ-¯\w. aäv Hm¬-sse³ I-¼-\n-IÄ 26 i-X-am\w I-½o-j³ ss{U-hÀ-am-cn \n-¶v C-Sm¡p-t¼mÄ ]nbp I½oj³ CuSm¡p ¶nÃ. ]Icw k_vkv{In]vj³ XpI am{X amWv hm§p¶Xv. CXv Hcp hÀjw BsI 19,200 cq] h-cpw. ]nbp B¸v UutemUv sNbvX Hcp bm{XnI³ aäp A©v t]À¡v AXv ip]mÀi sN¿pIbpw AhÀ B¸v Uu¬temUv sN¿pIbpw Npcp§nbXv ]nbphn Hcp bm{X \S¯pIbpw sNbvXm B bm{XnI³ tKmÄ U³ IÌaÀ BIpw. amkw \mev bm{XIÄ F¦n epw \S¯p¶ tKmÄU³ IÌaÀ BÀ.]n.Fkv B\p Iqey¯n\v AÀl\mIpw. kwØm\ kÀ¡mÀ \nÝ bn¨ Hmt«m, SmIvkn \nc¡mWv ]nbp ]n´pScp¶Xv. kÀ-Nm-ÀPp-I-sfm¶pw ]n-bp B¸v Cu-Sm¡p¶nÃ.

BZyL«¯n tImgn-t¡m-Sm-Wv {]-hÀ¯-\w Xp-S§n-bXv. FdWm-Ipfw, Xncph\´]pcw, tIm«bw, XriqÀ, I®qÀ, sImÃw, ae¸pdw F¶o PnÃIfnepw Cu amkw Xs¶ ]nbp B¸v tem©v sN¿pw. 2019þ20 km¼¯nI hÀjw Xs¶ aänS§fnte¡pw hym]n¸n¡pw. kÀ Æokv XpS§n BZy Bdv amk¯n\pÅn 800 t]À¡v {]Xy£¯n Xs¶ sXmgn e`n¡pw.

sat{Sm ^pUv AhmÀUpIÄ hnXcWw sNbvXp Sq

dnkw hIp¸v, Sqdnkw sUhe]vsaâv tImÀ¸tdj³, ku¯v tIcf tlm«tegvkv t^mdw, C³Ìnäyq«v Hm^v tlm«Â amt\Pvsaâv B³Uv ImädnKv sSIvt\mfPn F¶nhbpsS B`napJy¯n XeØm\s¯ anI¨ tlm«epIÄ¡v \ÂIn hcp¶ sat{Sm ^pUv B³Uv {_m³Uvkv FIvke³kv AhmÀUpIÄ hnXcWw sNbvXp. Xncph\´]pc¯v sh¨v \S¶ NS§n Sqdnkw hIp¸v a{´n ISIw]Ån kptc{µ³ DZvLmS\w sNbvXp. kwØm\ `£y knhn kss¹kv hIp¸v a{´n ]n. Xntem¯a\pw, h\w hIp¸v a{´n AUz. sI. cmPp hpw tNÀ¶v AhmÀUpIÄ hnXcWw sNbvXp. hnhn[ hn`mK§fnembn 30 AhmÀUpIfmWv hnXcWw sNbvXXv.

h -kv-{X \nÀ-am-Xm-¡-fm-b In-sä-I-vknsâ sam¯ h-cp-am-\w 1000 tIm-Sn I-hn-ªp. 2018þ19

km-¼-¯n-I hÀ-j-am-Wv 1005 tIm-Sn-bp-sS h-cpam-\w t\-Sn-b-Xv. In-sä-I-vkv KmÀ-saâvkv en-an-äUnsâ 630 tIm-Sn-bpw In-sä-I-vkv NnÂ-{U³-kv sh-bÀ en-an-ä-Unsâ 375 tIm-Sn-bpw DÄ-s¸-sSbm-Wn-Xv. In-sä-I-vkv KmÀ-saâvkv en-an-ä-Unsâ am-{Xw h-fÀ-¨ 12.38 i-X-am-\-am-Wv. I-gn-ª km-¼¯n-I hÀ-jw 559 tIm-Sn-bm-bn-cp-¶p In-sä-I-vkv KmÀ-saâv-knsâ h-cp-am-\w. A-äm-Zm-bw 16.32 i-X -am-\w h-fÀ-¨ tc-J-s¸-Sp-¯n 81.45 tIm-Sn-bn-se¯n. I-gn-ª hÀ-jw C-tX Im-e-b-f-hn 70 tIm-Sn-bm-bn-cp-¶p A-äm-Zm-bw.

2019 amÀ-¨v 31\v A-h-km-\n-¨ A-h-km-\ ]m-Z-¯n sam-¯ h-cp-am-\w 181.62 tIm-Sn-bmWv, 37 i-X-am-\-¯nsâ hÀ-[-\. A-äm-Zm-bw I-gn-ª hÀ-jw C-tX Im-e-b-f-hn 10.32 tIm-Sn B-bn-cp-¶-Xv hÀ-[n-¨v 24.37 tIm-Sn-bm-bn.

2025 Hm-sS In-sä-I-vkv KmÀ-saâvkn \n-¶p-Å sam-¯ h-cp-am-\w 2165 tIm-Sn-bpw In-sä-I-vkv NnÂ-{U³-kv sh-b-dn \n-¶p-Å-Xv 1000 tImSn-bp-am-bn D-bÀ-¯m-\m-Wv e-£y-an-Sp-¶-Xv,' In-sä-I-vkv Fw.Un-bpw kn.C.H-bp-am-b km-_p Fw.tP-¡-ºv ]-d-ªp.

[\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

33

Hmt«m-sam-_o AUTOMOBILE

Imdns\ kv ssä B¡pw, dm¸vssÌ tIcf ImÀ dm-¸nw-Kn-eq-sS Im-dn-s\ ]p-Xp-]p-¯-\m-¡p-¶ s{S³-Uv tI-c-f-¯n-epw hym-]-I-am-Ip¶p

Im

kp-c-£n-X-am-bn A-hn-sS-bp-|m-Ipw. b dn-sâ H-tc \n-dw \n-§-sf -YmÀ-°-¯n dm-¸v Im-dn-sâ s]t_m-d-Sn-¸n-¨p-Xp-S-§n-tbm? bvân-s\ kw-c-£n-¡p-I-bm-Wv sN\n-§-fp-sS hy-àn-Xz-¯n¿p-¶-Xv. ''c-|p hÀ-j-ta B-bn-«p\pw A-`n-cp-Nn-¡pw tN-cp-¶ ssÌ Åp dm-¸v-ssÌ C-´y Im-dn-\pw th-t|? A-Xn-\p{]-hÀ-¯-\w B-cw-`n-¨nÅ \q-X-\-amÀ-¤-am-Wv ImÀ «v. c-|m-bn-c-t¯m-fw dm-¸nw-Kv. b-YmÀ-° s]t]-cm-Wv ImÀ dm-¸nw-Kv tkbvâv am-äm-sX, ImÀ dm-¸nwh-\w {]-tbm-P-\-s¸-Sp-¯nKn-eq-sS Im-dp-I-sf ]p-Xn-b bn-«p-Å-Xv.'' dm-¸v ssÌ hÀ-®-¯n-epw Un-ssk-\nC-´y-bp-sS am-t\-Pnw-Kv ]mÀ ep-am-¡p-¶ s{S³-Uv tI-c-Sv-WÀ A-cp¬ tP-¡-_v ]-d f-¯n-epw hym-]-I-am-Ip-¶p.

-bp-¶p. C-h-cp-sS hn³-tUm tI-c-f-¯n Cu tk-h-\w Snânw-Kv, s]-bvâv s{]m-«\Â-Ip-¶ dm-¸v-ssÌ tI£³ tk-h-\-§Ä-¡pw \nc-f-sb-t¯-Sn \n-c-h-[n-t¸c-h-[n D-]-t`m-àm-¡-fp-|v. cm-Wv F-¯p-¶-Xv. F-d-WmIp-f-¯m-Wv Cu Øm-]-\w hn-tZ-i-¯v {]o-an-bw ImA-cp¬ tP¡-_v {]-hÀ-¯n-¡p-¶-Xv. dp-I-fn-em-Wv ImÀ dm-¸nw-Kv D-]-tbm-Kn-¡p-¶-sX-¦n-epw tI-c-f-¯n ImÀ dm-¸nw-Kn-eq-sS \n-§-fp-sS Imkm-[m-c-W Im-dp-I-fn h-sc X-§Ä dmdn-\v hy-Xy-kv-X-am-b \n-d-tam Un-ssk¸nw-Kv sN-bv-Xn-«p-s|-¶v A-cp¬ ]-d-bpt\m \Â-Imw. A-Xv a-Sp-s¯-¶v tXm¶p. bp-hm-¡-fm-Wv C-Xn-sâ {]-[m-\ ¶n-bm dm-¸v am-än-bm-epw s]-bvâv

WANTED Dhanam, Kerala’s No.1 Business Magazine, requires:

Assistant Managers/Executives (Advertising)

Experienced energetic professionals with a passion for marketing & sales.

Attractive salary plus incentives Locations: Thiruvananthapuram, Kottayam, Kochi, Trichur,

Kozhikode, Palakkad, Malappuram, Kannur, Pathanamthitta Job Profile: Canvassing advertisements and sponsorship for Dhanam group publications and events.

D-]-t`m-àm¡-sf-¦n-epw F-Ãm {]m-b-¯n-ep-ap-Å D-]-t`m-àm¡Ä C-h-sc tX-Sn-sb-¯p-¶p. ImÀ dm¸nw-Kn-sâ sN-e-hv 45,000 cq-] ap-X-em-Wv B-cw-`n-¡p-¶-sX-¦n-epw Im-dn-sâ h-ep¸-a-\p-k-cn-¨v sN-e-hv hy-Xym-kw h-cpw.

ssh-hn-[y-amÀ-¶ tk-h-\§Ä Hm-t«m-sam-_o dm-¸nw-Kv, {_m³Unw-Kv ]m-t¡-P-kv & sIm-ta-gv-ky hn-ss\ C-³-Ì-te-j³-kv, Hm-t«m-sam_o hn³-tUm Snânw-Kv, t_m-«v & bm-«v

sh-\yp F-¯n sN-dp F-kv-bp-hn hn-]-Wn-bn C-\n t]m-cm-«w

Business Development Managers/Executives (Circulation)

Young energetic persons with a passion for selling preferred.

Attractive salary plus incentives Locations: Thiruvananthapuram, Kottayam, Kochi, Trichur,

Kozhikode, Palakkad, Malappuram, Kannur, Pathanamthitta

Job Profile: Promotion of Dhanam magazine and book sales.

Client Support Executives (Circulation Department)

Male or Female executives with pleasing personality and good communication skills for vacancies in the Head Office.

Email your CV and recent photograph immediately to:

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For any clarifications please call

90725 70062

34 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

C

-´y-bn A-Xn-th-K h-fÀ-¨ {]m-]n-¡p-¶ hn-`mK-am-Wv tIm-w]m-Iv-äv F-kv.bp.hn ta-J-e. Cu cw-K-¯v hm-in-tb-dn-b a-Â-k-c-¯n-\m-Wv sh-\yp-hnsâ h-c-hv h-gn-sX-fn-¡p-¶-Xv. lyp-|m-bv sh-\yp-hnsâ h-c-thm-sS Cu hn-]-Wn Iq-Sp-X hn-im-e-am-Ip-

dm-¸nw-Kv, tlmw & Hm-^o-kv C³o-cn-tbgv-kv dm-¸nw-Kv, sk-dm-an-Iv s]-bvâv s{]m -«-£³ Xp-S-§n-b tk-h-\-§-fm-Wv dm-¸vssÌ tI-c-f \Â-Ip-¶-Xv. dm-¸v-ssÌ C-´y-bp-sS {]-tXy-I DÂ-¸-¶-am-b s]-bv-âv s{]m-«-£³ ^nenw G-sd k-hn-ti-j-X-I-fp-Å-Xm-Wv. C-sXm-cp skÂ-^v lo-enw-Kv ^n-enw B-Wv. A-Xm-b-Xv hm-l-\w D-c-bp-I-tbm a-täm sN-bv-Xv Cu ^n-enan-\v F-s´-¦n-epw tI-Sp-]m-Sp-IÄ kw-`-hn-¨m A-Xv X-\n-sb i-cn-bm-bns¡m-Åpw. hm-l-\w sh-bn-e-¯v In-S-¡pt¼mÄ ]-Xn-sb DcpIn ]qÀ-Æ-cq-]w {]m]n-¡m-\p-Å I-gn-hp|v Cu ^n-en-an-s\¶v A-cp¬ tP-¡-_v ]-d-bp-¶p. sN-¡v dn-¸-»n-Iv BØm-\-am-bn {]-hÀ-¯n¡p-¶ {]-ap-J hn-ss\ dm-¸nw-Kv, ImÀ ssÌ-enw-Kv I-¼-\n-bm-Wv dm-¸v-ssÌÂ. {^m-ss©kn Øm-]-\-am-bn dm-¸v-ssÌ C-´ybp-sS Io-gn-em-Wv dm-¸v-ssÌ tI-c-f {]-hÀ-¯n-¡p-¶-Xv. sIm-¨n, _mw-¥qÀ, sN-ss¶ F-¶n-hn-S-§-fn-em-Wv C-t¸mÄ dm-¸v-ssÌ C-´y-¡v Hu-«v-se-äp-I-fpÅ-Xv. tIm-gn-t¡m-Spw tIm-b-¼-¯q-cpw A-Sp-¯p-X-s¶ tk-h-\w B-cw-`n-¡pw. ]-Xn-sb C-´y ap-gp-h³ \n-d-bp-I-bm-Wv C-h-cp-sS e-£yw.

Iq-Sp-X hn-h-c-§Ä-¡v: 9020425500

I-bm-Wv. D-]-t`m-àm-¡Ä¡v sX-c-sª-Sp-¡m³ tam-U-ep-I-tf-sd. hn-]-Wn-bn am-cp-Xn hn-Xm-c s{_-k, Sm-ä s\Iv-k¬, t^mÀ-Uv C-t¡m-kv-t]mÀ-«v, a-lo-{µ F-Ivkv-bp-hn 300, a-lo-{µ än-bp-hn 300 Xp-S-§n-b-h-bm-Wv sh-\yp-hn-sâ ap-Jy F-Xn-cm-fn-IÄ. B-IÀ-j-I-am-b hn-e-bpw {]-I-S-\-an-I-hpw ssÌ-epw H-s¡ sh-\yphn-\v Ip-Xn-¡m³ A-\p-Iq-e- L-S-I-§-fm-Wv. am-{Xa-Ã, \n-c-h-[n \q-X-\- km-t¦-Xn-I-hn-Zy-IÄ k-a-\zbn-¸n¨m-Wv Cu tam-U-en-sâ h-c-hv. C-sXm-s¡ FXn-cm-fn-I-sf I-S-¯n-sh-«n ap-t¶-dm³ sh-\yp-hn-\v Xp-W-bm-Ipw. C-Xn-\v an-I-¨ _p-¡nw-Kv lyq-|m-bv Uo-eÀ-jn-¸p-I-fn e-`n-¡p-¶p-|v.

13 th-cn-bâp-I-fn sh-\yp e-`y-am-Wv. c-|v s]-t{SmÄ F³-Pn-\p-I-fpw H-cp Uo-k F³-Pn-\pI-fp-am-Wp-Å-Xv. A-Sn-Øm-\ tam-U-en-sâ F-Iv-kv tjm-dqw hn-e 6.5 e-£w cq-]-bm-Wv. F-«n-©v S-¨v-kv-{Io³ Un-kv-t¹-bm-Wv C-Xn\p-Å-Xv. lyp-|m-bn-bp-sS »q en-¦v I-WIv-än-hn-än sS-Iv-t\m-f-Pn-bm-Wv sh-\yphn-sâ F-Sp-¯p-]-d-tb-| k-hn-ti-jX-I-fn-sem-¶v. tk-^v-än, sk-Iyq-cn-än, sh-ln-¡nÄ am-t\-Pv-saâv, dn-tam-«v B-Iv-k-kv, A-teÀ-«v kÀ-ho-k-kv, sem-t¡-j³ A-[n-jvTn-X tk-h-\§Ä, BÀ-«n-^n-jy Câ-en-P³-kv t_-kv-Uv emw-tKz-Pv C³-]p-«v-kv...

Xp-S-§n 33 ^o-¨-dp-IÄ A-S-§n-b km-t¦-Xn-I-hn-Zy-bm-Wn-Xv. D-bÀ-¶ tam-U-en {Iq-kv I¬-t{SmÄ, k¬dq-^v, h-bÀ-e-kv Nm-À-Pnw-Kv, sd-bÀ F-kn shâp-IÄ, ]mÀ-¡nw-Kv Im-a-d Xp-S-§n-b k-hn-ti-j-X-I-fp-|v.

Xm-§m-\m-Ip-¶ hn-e, h-ep-¸w Ip-d-hm-b-Xn-\m G-Xv \n-c-¯p-I-fn-epw Hm-Sn-¡mw, B-IÀ-j-I-am-b cq]-`w-Kn F-¶n-h-bm-Wv sN-dp F-kv.bp.hn-I-fn-te-¡v a-m-dm³ D-]-t`m-àm-¡-sf t{]-cn-¸n-¡p-¶ L-S-Iw.

sSIvt\m-fPn 4 bp TECHNOLOGY 4 U

tN-©-_nÄ se³-kv Im-a-d-IÄ s]s«-s¶m-cp Zn-\w sIm-|v Un-.F-kv-.

FÂ.-BÀ Im-a-d-I-sf ]p-d-¯m¡n-Ã. kv-]m-\n-jv sh-_v-ssk-äm-b t^m-s«m-em-cn \-S-¯n-b kÀ-th {]-Im-cw tem-I-s¯ t^m-t«m-tPW-en-kv-äp-I-fn 71 i-X-am-\-hpw Un-F-kv-FÂ-BÀ Im-a-d-IÄ X-s¶-bm-Wv D-]-tbm-Kn-¡p-¶-Xv. C-Xn-\v Im-c-W-§Ä ]-e-Xp-|v. ]-e-cpw Un-F-kv-FÂ-BÀ Im-a-d-Ifpw A-h-bp-sS se³-kp-I-fpw a-äv B-Iv-k-k-dn-I-fp-sam-s¡ h-en-b hn-e-sIm-Sp-¯m-Wv hm-§n kq-£n¨n-cn-¡p-¶-Xv. ]p-Xn-b kw-hn-[m-\¯n-te-¡v I-S-¡p-t¼mÄ h-en-b km-¼-¯n-I-\-ã-ap-|m-Ip-¶p. am-{Xa-Ã, D-]-tbm-Kn-¨v X-g-¼n-¨ Im-a-dbn \n-¶v s]-s«-¶v am-dp-I A-{X F-fp-¸-hp-a-Ã. an-dÀ-e-kv Im-a-d-IÄ hm-§n-b ]-e t^m-t«m-{Km-^À-amC-h-bp-sS Kp-W-§Ä cpw Xn-cn-¨v Un-F-kv-FÂ-B-dnte-¡v h-cp-¶p-|v. l an-d-dpw s]âm-{]n-k-hpw C-Ãm-¯-Xn]-s£ C-sXm-s¡ \m h-f-sc `m-cw Ip-d-ª-h-bm-Wv XmÂ-¡m-en-Iw am-{X-am-Wv. an-dÀ-e-kv Im-a-d-IÄ. ]-Xn-sb C-h hn-]-Wn Iol A-Xn-th-K t^m-¡-knw-Kv km-[y-am-¡p-¶p. g-S-¡p-I X-s¶ sN-¿pw. l an-I-¨ C-ta-Pv sÌ-_n-sse-tk-j³ Im-c-Ww H-fn-¼-kv, tkml Un-F-kv-FÂ-B-dp-I-sf A-t]-£n-¨v Wn, Im-\¬, ]m-\ho-Un-tbm d-nt¡mUnw-Kn-\v Iq-Sn {]m tkm-Wn-Iv... Xp-S-§n-b -[m-\yw sIm-Sp-¯n-cn-¡p-¶p. {_m³-Up-I-sf-Ãmw an-I-¨ l C-h-bp-sS {]-hÀ-¯-\w h-f-sc e-fn-X-hpw {]-I-S-\-an-I-thm-Sv Iq-Sn anN-en-¡p-¶ B-´-cn-I `m-K-§Ä Ip-d-hpdÀ-e-kv Im-a-d-IÄ hn-]-Wnam-b-Xn-\m Iq-Sp-XÂ-¡m-ew Cu-Sp-\nÂbn-en-d-¡m³ aÂ-k-cn-¡p-I¡m-\pw ]-cn-]m-e-\s¨-e-hv Ip-d-bm-\pbm-Wv. c-|p hÀ-jw sIm-|v ap-Å km-[y-X. Im-a-d-tem-Iw C-h ]n-Sn-¨-S-¡pw F-¶v X-s¶-bm-Wv hn-Z-Kv-[À I-cpXp-¶-Xv.

s{S³Umbn andÀekv ImadIÄ DSLR

]pd¯mIptam?

Im-a-d-I-fp-sS tem-I-¯v C-\n h-cm-\n-cn-¡p-¶-Xv a-säm-cp -Io-gv-ta a-dn-¡-en-sâ Im-e-am-tWm? [\w \yqkv _yqtdm

^n

-enw sU-h-e-¸v sN-¿m-\pw t^m-t«m-bp-sS {]nâv F-Sp¯v In-«m-\p-sam-s¡ Im-¯n-cp-¶ Im-ew HmÀ-a-bp-t|m? F-{X s]s«-¶m-Wv ^n-enw Im-a-d-I-sf ]n-´-Ån Un-Pn-ä Im-a-d-IÄ hn-]-Wn Io-g-S-¡n-b-Xv. Im-a-d hn]-Wn a-säm-cp -Io-gv-ta a-dn-¡-ensâ h-¡n-em-tWm? t^m-t«m-{Km^À-am-cpw t^m-t«m-{Km-^n-tbm-Sv XmÂ-¸-cy-ap-Å-h-cpw C-t¸mÄ D-]tbm-Kn-¡p-¶ Un.F-kv.FÂ.BÀ Im-a-d-IÄ-¡v `o-j-Wn-bm-Ip-I-bmWv Cu cw-K-s¯ ]p-Xn-b s{S³Um-b an-dÀ-e-kv Im-a-d-IÄ. C-h ]-Xn-sb hn-]-Wn-bn Np-h-Sp-d-¸n¡p-I-bm-Wv. B-Zy-am-bn an-dÀ-e-kv Im-a-d hm-Wn-Py-]-c-am-bn ]p-d¯n-d-¡n-b-Xv F-]v-k¬ B-Wv. F-¶m ssa-t{Im t^mÀ tXÀUv-kv kw-hn-[m-\-t¯m-Sv Iq-Sn-b Im-a-d- B-Zy-am-bn hn-]-Wn-bn-en-d¡n-b-Xv ]m-\-tkm-Wn-Iv B-Wv. ]m-\-tkm-Wn-Iv ep-an-Iv-kv Pn1 F-¶ an-dÀ-e-kv Im-a-d-bm-bncp-¶p A-Xv.

F-´m-Wv an-dÀ-e-kv Im-a-d? t]-cv kq-Nn-¸n-¡p-¶-Xv t]m-se C-Xp-h-sc-bp-Å Im-a-dIÄ-¡p-Å an-dÀ, s]âm-{]n-kw F-¶n-h C-Ãm-¯ Im-a-d-I-fm-Wv an-dÀ-e-kv Im-a-d-IÄ. km-[m-cW Im-a-d-I-fn j-«À dn-eo-kv _-«¬ A-aÀ-¯p-t¼mÄ sk³k-dn-\v ap-¶n-em-bp-Å sk-an {Sm³-kv-]-câv an-dÀ ap-I-fn-te-¡v D-b-cp-I-bpw sk³-k-dn Zr-iyw ]-Xn-bp-I-bpw sN-¿pw. F-¶m C-Xn \n-¶v hy-Xy-kv-X-am-bn e-fn-X-am-Wv an-dÀ-e-kv Im-a-d-bp-sS {]-hÀ-¯-\w. km-[m-c-W Un. F-kv.FÂ.BÀ Im-a-d-bn \n-¶v hy-Xy-kv-X-am-bn se³-kn-eq-sS t\-cn-«v sk³-k-dn-te-¡m-Wv CXn Zr-iy-§Ä ]-Xn-¡p-¶-Xv. C-Xn H-]v-än-¡Â hyq ss^³U-dn-\v ]-I-cw C-e-t{Îm-Wn-Iv hyq ss^³-U-dp-I-fm-Wv D-]-tbmKn-¡p-¶-Xv.

`o-j-Wn-bm-Ip-tam? {]-I-S-\ -an-I-hn- ap-¶n-«p\nÂ-¡p-¶ an-d-À-e-kv CâÀ

anI¨ andÀekv ImadIÄ ]m-\-tkm-Wn-Iv ep-an-Iv-kv Pn7

ssI-bn-sem-Xp-§p-¶ Cu tIm-¼m-Iv-äv an-dÀ-e-kv Im-a-d 40,000 cq-]-bn Hm¬sse-\n e-`y-am-Wv. an-I-¨ t^m-t«m-{Km^n A-\p-`-hw X-cp-¶-tXm-sSm-¸w ho-Untbm d-nt¡mUnw-Kn-\pw C-Xn G-sd {]m-[m\yw \Â-In-bn-cn-¡p¶p.

Im-\¬

EOS M50

50,000 cq-]-bv-¡v Xm-sg-bp-Å G-ä-hpw an-I-¨ an-dÀ-e-kv Im-a-d-sb-¶v ]-d-bmw. CXn an-I-¨ t^m-t«m-bpw ho-Un-tbm-bpw H-cp-t]m-se km-[yw. 4K UHD 24p ho-Untbm-IÄ C-Xn jq-«v sN-¿mw.

H-fn-¼-kv

OM-D E- M1

s{]m-^-j-W-ep-IÄ-¡v Xn-I-¨pw A-\ptbm-Py-am-b Im-a-d. A-Xn-th-K t^m-¡knw-Kv B-Wv C-Xn-sâ G-ä-hpw h-en-b k-hn-ti-j-X. j-«À kv-]o-Uv 1/8000 sk-¡³-Um-Wv.

^p-Pn-^n-enw X PRO1

an-dÀ-e-kv Im-a-d-I-fn F-¡m-e-hpw Xn-

f-§n-\nÂ-¡p-¶ Xm-cw. Un-F-kv-FÂ-Bdn-t\m-Sv In-S-]n-Sn-¡p-¶ C-ta-Pv Izm-fn-än C-h X-cp-¶p.

tkm-Wn BÂ-^ a6000

th-K-Xbm-Wv Cu tam-U-en-sâ k-hn-tij-X. H-ä sk-¡³-Un 11 Nn-{X-§-sf-Sp¡mw. ]-s£ `m-c-¡p-d-hpw h-ep-¸-¡p-dhpw sIm-|v C-Xv \-s½ A-¼-c-¸n-¡pw.

[\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

35

BtcmKyw HEALTH

t^m¬ FSp¡q, hymbmaw sN¿q anI¨ 10 ^näv\kv B¸pIÄ cmhn-se F-gp-t¶-äv Pn-½n t]m-Im-sX tbm-Km ¢m-kn t]m-Im-sX F§-s\ ico-c ku-µcyw Im-¯p-kq-£n¡mw F-¶mtWm \n-§Ä Nn-´n-¡p-¶Xv. F-¶m Uu¬-tem-Uv sN¿q Cu B-¸p-IÄ

1. Google Fit G-ä-hpw an-I-¨ ^n-äv-\-kv B-¸p-I-fn-sem¶vv. ku-P-\y-am-bn Uu¬-tem-Uv sN-¿mhp-¶ C-Xn a-äp ku-P-\y B-¸p-I-sf A-t]-£n-¨v \n-c-h-[n ^o-t¨-gv-kv D-|v.

C-Xn ^n-äv-\-kv tKmÄ {Sm-¡nw-Kv, Ikv-ä-ssa-kv-Uv Sn-]v-kv, {]-i-kv-X-am-b a-äp B-¸p-I-fm-b d¬-Io-¸À, kv-{Sm-h, ssa-^n-äv-\-kv ]mÄ Xp-S-§n-b-hbp-am-bn Câ-t{K-äv sN-¿mw... Xp-S-§n-b k-hn-ti-j-I-fp|v. a-äp kv-amÀ-«v hm-¨p-I-fp-am-bpw tNÀ-¯v D-]-tbm-Kn¡m-\m-Ipw.

2. My Fitness Pal G-ä-hpw P-\-{]n-b B-¸p-I-fn-sem-¶m-Wv ssa ^n-äv-\-kv ]mÄ. Im-e-dn Iu-|À B-¸v B-bm-Wv C-Xv A-dn-b-s¸-Sp-¶-Xv. hn-hn-[-X-c-¯n-ep-Å U-b-äp-IÄ, `-£W-§Ä F-¶n-h-sbm-s¡ C-Xv k-t¸mÀ«v sN-¿p-¶p-|v. A-Xp-t]m-se X-s¶ hym-bm-aw {Sm-¡v sN-¿mw, a-äp Un-ssh-kp-I-fp-am-bpw B-¸p-I-fp-am-bpw I-W-Iv-äv sN-¿mw, \n-§-fp-sS ]p-tcm-KXn A-f-¡mw... Xp-S-§n \n-c-h-[n ^o-¨-dp-I-fp-|v. Iq-SpX ^o-¨-dp-IÄ e-`n-¡m³ am-k-h-cn-kw-Jy-bp-|v.

3. Nike Training Club an-I-¨ i-co-c-h-Sn-hv kz-´-am-¡m³ B-{Kln-¡p-¶-hÀ-¡v B-{i-bn-¡m-\m-Ip-¶ B-¸v. s{S-bv-\-dp-sS k-lm-b-an-Ãm-sX ho-«n-tem \n-§-fp-sS A-¸mÀ-«v-saân-se Pn-½n-tem H-s¡ hÀ-¡u-«v sN-¿m³ k-lm-bn-¡p-¶ B-¸v B-Wn-Xv. \n-§sf-¡p-dn-¨p-Å hn-h-c-§Ä sIm-Sp-¯m G-sXm-s¡ hym-bm-a-§-Ä sN-¿-W-sa-¶v \nÀ-tZ-in-¡pw. Hm-tcm hym-bm-a-hpw F-{]-Im-cw, F-{X-k-a-bw sN-¿-W-sa¶p-Å hn-h-c-§Ä e-`n-¡pw.

4. Aaptiv {Kq-¸v ^n-äv-\-kv ¢m-kp-IÄ C-ã-ap-Å-hÀ¡v ]-än-b Hm-Un-tbm s]-gv-k-W s{Sbv-\À B-¸v B-Wn-Xv. Hm-Un-tbm am-{X-

36 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

ap-Å Cu B¸n hn-Z-Kv-[-cm-b C³-kv-{S-Iv-äÀ-am-cp-sS tk-h-\w e-`y-am-Wv. 20 tSm-¸v se-h s{S-bv-\À-am-cp-sS 12 hn-`m-K-§-fn-em-bp-Å 2500Hm-fw X-\-Xm-b sk-j-\pI-fn \n-¶v C-ã-ap-Å-h sX-c-sª-Sp-¡mw. A-Xp-sIm|p-X-s¶ H-¶pw B-hÀ-¯n-¨v sN-t¿-|n-h-cn-Ã. slUv-t^m¬ D-]-tbm-Kn-¨v \nÀ-tZ-i-§Ä tI-«v hym-bm-aw sN-¿mw. \n-Ýn-X am-k-h-cn-bp-Å Cu B-¸v B³-t{Umbv-Un-epw sF-H-F-kn-epw {]-hÀ-¯n-¡pw.

5. Fitbit Coach ^n-äv-\-kn-\v k-lm-bn-¡p-¶ sh-b-d_nÄ DÂ-¸-¶-§Ä hn-]-Wn-bn-en-d-¡p-¶ {_m³-Um-Wv ^n-äv-_n-äv.

C-h-cp-sS B-¸n Pnw, ho-Sv, Hu-«v-tUmÀ Xp-S-§nb-hbv-¡m-bn cq-]-IÂ-¸-\ sN-bv-X \nc-h-[n hÀ¡u-«v ho-Un-tbm, Hm-Un-tbm F-¶n-h-bp-|v. \n-§-fp-sS {Sm-¡v sN-bv-Xn-«p-Å ^n-äv-\kv Um-ä A-\p-k-cn-¨v hy-àn-K-X-am-b \nÀ-tZ-i-§Ä Xcm-\p-am-Ipw. B³-t{Um-bv-Uv, sF-H-F-kv D-]-I-c-W-§fn {]-hÀ-¯n-¡pw.

6. Asana Rebel tbm-K-tbm-Sv XmÂ-¸-cy-ap-Å-hÀ-¡v H-cp ]-cn-io-e-\-¯n-\pw t]m-Im-sX A-Xv sN¿m³ k-lm-bn-¡p-¶ B-¸v B-Wn-Xv. ^näv-\-kv t\-Sp-I, i-co-c-`m-cw Ip-d-bv-¡p-I, B-tcm-Ky-I-c-am-b Po-hn-X-ssi-en kz-´am-¡p-I.. F-¶o e-£y-§Ä tbm-K-bn-eqsS t\-Sm³ k-lm-bn-¡p-¶ B-¸v. A-©v hy-Xy-kv-Xam-b co-Xn-bn-ep-Å hÀ-¡u-«p-I-fn \n-¶v \n-§-fp-sS ^n-äv-\-kv e-£y-¯n-\v tbm-Pn-¡p-¶-Xv sX-c-sª-Sp¡mw. \n-§-fp-sS ]p-tcm-K-Xn hÀ-¡u-«v I-e-|-dn-eq-sS A-dn-bm-\m-Ipw. B³-t{Um-bv-Uv, sF-H-F-kv tkm-^v-äv sh-b-dp-I-fn {]-hÀ-¯n-¡p-¶ Cu B-¸v D-]-tbm-Kn¡m³ am-k-h-cn- kw-Jy-bp-|v.

7. MapMyFitness Hu-«v-tUmÀ hym-bm-a-§Ä C-ã-s¸-Sp-¶hÀ-¡p-Å B-¸v. Pn-]n-F-kv D-]-tbm-Kn-¨v {]-hÀ-¯n-¡p-¶ B³-t{Um-bv-Uv, sF-HF-kv B-¹n-t¡-j-\m-Wn-Xv. \n-§-fp-sS

G-Xv B-Iv-än-hn-än-bpw C-Xn {Sm-¡v sN-¿m-\m-Ipw. ]p-Xn-b dq-«p-IÄ I-s|-¯mw. \n-§-fp-sS B-Iv-än-hn-än tkm-jy ao-Un-b-bn-eq-sS-bpw a-äpw kp-lr-¯p-¡Ä¡v sj-bÀ sN-¿mw. \n-§-fp-sS ]p-tcm-K-Xn A-dn-bm\pw km-[n-¡pw.

8. The Mindfulness i-co-c-¯n-\v am-{Xw t]m-c-tÃm ^n-äv-\-kv, a-\-kn-\pw th-t|? sa-Un-tä-j³ sN¿m³ k-lm-bn-¡p-¶ B-¸v B-Wn-Xv. aq-¶v ap-X 30 an-\n-äv h-sc-bp-Å skj-\p-I-fn-em-bn hy-Xy-kv-X sa-Un-tä-j³ tIm-gv-kp-I-fp-|v. _nÂ-äv C³ dn-ssa³-UÀ, {Sm-¡nw-Kv Xp-S-§n-b ku-I-cy-§-fp-Å Cu B-¸v B³-t{Um-bv-Uv, sF-H-F-kv D-]-I-c-W-§-fn {]-hÀ-¯n-¡pw.

9. Daily Yoga tbm-K C-ã-s¸-Sp-¶-hÀ-¡p-Å a-sämcp B-¸v. \n-§-Ä tbm-K-bn hn-Z-Kv-[\m-bn-s¡m-Å-s«, A-sÃ-¦n Xp-S-¡¡m-c-\m-bn-s¡m-Å-s«, F-Ãm-hÀ-¡pw D-]-tbm-K-{]-Z-am-Wn-Xv. 200te-sd tbmK- ¢m-kp-IÄ, B-k-\-IÄ, ]-em-äo-kv, sa-Un-tä-j³ ¢m-kp-IÄ, ayq-kn-Iv... Xp-S-§n-b-h-sb-Ãmap-|v. B³-t{Um-bv-Uv, sF-H-F-kv tkm-^v-äv sh-b-dp-Ifn {]-hÀ-¯n-¡p-¶ B-¸v.

10. Freeletics F-hn-sS-bn-cp-¶pw hÀ-¡u-«v sN-¿m³ k-lm-bn-¡p-¶ B-¸v. C-Xn-sâ G-ä-hpw h-en-b k-hn-ti-j-X bm-sXm-cp D-]-I-cW-§-fpw C-Ãm-sX \n-§Ä-¡v hym-bm-aw sN-¿m³ km-[n-¡pw F-¶-Xm-Wv. \n-§fp-sS i-co-cw am-{Xw a-Xn. hn-hn-[ hymbm-a-ap-d-IÄ tNÀ-¶v \n-§Ä-¡v k-¼qÀ-®-am-b H-cp ^n-äv-\-kv sk-j³ hm-Kv-Zm-\w sN-¿p-¶p. C-Xn \p-{Soj³, Pnw, d-®nw-Kv B-¸p-I-fp-|v. C-h \n-§-fp-sS ^näv-\-kv {Sm-¡-dp-am-bn tNÀ-¯v D-]-tbm-Kn-¡m-\m-Ipw. AXp-sIm-|v t{Im-kv s{S-bv\nw-Kv km-[y-am-Wv. B-¸nÄ, B³-t{Um-bv-Uv D-]-I-c-W-§-fn {]-hÀ-¯n-¡pw.

To advertise please call: 0484-2315840,2316494

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[\w hyh-kmb hmWnPy ssZzhm-cnI Pq¬ 15, 2019

37

hnhn[ cwK-§-fnse {]i-kvX-tcmSv \n§Ä tNmZn-¡m-\m-{K-ln-¨Xv R§Ä tNmZn-¡p¶p; Ah-cpsS DÅn-en-cp¸v Adn-bm³.

A-Pn-X, At\z-jn Øm]-I, km-aq-ly-{]-hÀ¯I

hnizmknbmWv,

Fsâ a\km£nbn $ H-cp Zn-h-kw Xp-S-§p-¶-sX-§-s\? cm-hn-se 6.15\p F-gp-t¶Â-¡pw. Ip-d-¨p t\-cw tbm-K sN-¿pw. $ `-£-W- io-e-§Ä? h-f-sc Ip-d-¨p `-£-W-sa-¶-Xm-Wv t]m-fn-kn.

B-tcm-Ky-{]-iv-\-§-fp-|v. jp-K-dpw {]-j-dp-sam-s¡bp-|v. B-I-vkn-Uân-\p-ti-jw H-cp A-eÀ-Pn Np-abpw Iq-«n-\p-|v. ao-\pw C-d-¨n-bp-sam-¶pw \nÀ_-Ô-an-Ã. sN-dp-¸-¯n k-v-IqÄ sh-t¡-j³ Im-e-¯v, t_mw-s_-bn A-½-ho-«n-se-¯n-bm A-hn-S-s¯ k-kym-lm-c-hp-am-bn s]m-cp-¯s¸-Sm³ h-en-b {]-bm-k-am-bn-cp-¶p. C-hn-sS tIm-gn-t¡m-«v A-Ñ-sâ ho-«n ao-\pw C-d-¨nbpw \m-fn-tI-c-a-c-¨ I-dn-I-fp-sam-s¡ io-en-¨ F-\n-¡v A-½-ho-«n-se a-[p-c-ap-Å, sh-fp¯p-Ån-sbm-¶pw tNÀ-¡m-¯ `-£-Ww _p-²n-ap-«m-bn-cp-¶p. A-½ C-S-bv-¡n-sS ]p-d-¯p-sIm-|p-t]m-bn C-ã-ap-Å `-£-Ww hm-§n-¯-cp-am-bn-cp-¶p. $ ssZ-h-hn-izm-kn-bm-tWm? hn-izm-kn-bm-Wv, F-sâ a-\:km-£n-bnÂ.

A-Xn-\p i-cn-sb-¶p tXm-¶p-¶-tX sN-¿m-dp-Åq. B-Nm-c-§-fpw A-\p-jvTm\-§-fpw Im-e-¯n-\-\p-k-cn-¨v am-td-|h-bm-Wv. A-Ñ-\p-a-½-bpw hn-izm-kn-I-fÃm-Xn-cp-¶-Xp-sIm-|v A-h-sc-s¶-bpw kz-X-{´-bm-bn Po-hn-¡m³ hn-«p.

Ip-«n-¡m-e-¯v _-Ôp-¡Ä-s¡m¸w t£-{X-§-fn t]m-b-t¸mtgm ]p-kv-X-I-]q-P-bv-¡v ]-s¦-Sp¯-t¸m-tgm H-¶pw A-h-sc-s¶ X-S-ªn-cp-¶n-Ã. $ kz-bw hn-e-bn-cp-¯p-t¼mÄ?

Rm³ H-cp s^-an-\n-Ìm-Wv. kv-{Xo-IÄ-¡v k-a-Xz-hpw kzm-X-{´y-hpw P-·m-h-Im-i-§-fm-bn Aw-Ko-I-cn-¡s¸-Spw- h-sc s^-an-\n-k-¯n-\p {]-k-àn-bp-s|-¶p Rm³ hn-iz-kn-¡p-¶p. $ Ip-Spw-_w? Ip-«n-IÄ? _n-kn-\-kp-Im-c-\m-b bm-¡q-_m-Wv `À-¯m-hv.

F-gp-¯p-Im-cn-bpw km-aq-ly-{]-hÀ-¯-I-bp-am-b KmÀKn-bpw A-Uz-t¡-äv B-b ¢nâpw a-¡Ä. A-½-bpw bm-¡q-_p-am-Wv A-h-sc h-fÀ-¯n-b-Xv. Rm³ At\z-jn-bp-sS {]-hÀ-¯-\-§-fpw a-äp-am-bn Xn-c-¡p-Ifn-em-bn-cp-¶p. $ A-t\z-jn-bp-sS {]-hÀ-¯-\-§Ä F-s´m-s¡ -bm-Wv? tIm-gn-t¡m-Sv B-Øm-\-am-bp-Å kw-L-S-\-bm-Wv A-t\z-jn. Iu¬-k-enw-Kv skâ-dpw kv-{Xo-IÄ¡m-bp-Å tjmÀ-«v -tÌ -tlm-apw B-Wn-Xv. Iq-SpX-em-bpw KmÀ-ln-I-]o-U-\-t¡-kp-I-fpw ssew-KnIm-Xn-{I-a-t¡-kp-I-fp-am-Wv C-hn-sS ssI-Im-cyw sN-t¿-|n-h-cp-¶-Xv. H-cp A-Uz-t¡-äpw H-cp ]m-cm-eo-K Ìm-^pw Iu¬-kn-eÀ-am-cpw C-hnsS tPm-en sN-¿p-¶p. tjmÀ-«v- tÌ tlm-an aq¶v tPm-en-¡m-cp-|v. \nÀ-`-b-bp-sS {]-hÀ-¯-\-§-fpw

38 [\w hyh-kmb hmWnPy ssZzhm-cnI $ Pq¬ 15, 2019

R-§Ä G-tIm-]n-¸n-¡p-¶p-|v. $ C-{X-bpw hÀ-j-§-fn-se A-\p-`-h-]-cn-N-bw sh-¨v kv-{Xo-I-fp-sS kmaq-lym-h-Ø-bn-ep-|m-b am-ä§Ä H-¶p hn-e-bn-cp-¯m-tam?

C-¶v kv-{Xo-IÄ Iq-Sp-X-em-bn Im-cy-§Ä Xp-d-¶p]-d-ªp- ap-t¶m-«p h-cm³ Xp-S-§n-sb-¶-Xm-Wv {]-I-S-am-b am-äw. \n-b-a-k-lm-bw tX-Sm-\pw A-{Ia-§-sf-¡p-dn-¨v ]p-d-¯p-]-d-bm-\pw A-hÀ X-¿m-dmhp-¶p. {]-Xn-I-c-Ww Iq-Sp-t¼mÄ kzm-`m-hn-I-am-bpw A-{I-a-§-fpw {I-ta-W Ip-d-bp-sa-¶p {]-Xo-£n-¡mw.

B-ß-l-Xy-I-fpw Ip-d-bp-¶p-|m-hp-sa-¶m-Wv hn-iz-kn-¡p-¶-Xv. $ k-aq-l-¯n h-cp-¶ am-ä-§-fn F-´ptXm-¶p-¶p? \-Ã-Xpw No-¯-bp-am-b am-ä-§Ä-¡v \-½Ä km£n-I-fm-W-tÃm. kv-{Xo-IÄ ap-t¶-ä-¯n-sâ h-gnbn-em-sW-¶p Rm³ hn-iz-kn-¡p-¶p. A-hÀ-¡pw Z-en-Xv/B-Zn-hm-kn/FÂ-Pn-_n-Sn hn-`m-K-§Ä-¡pw \n-b-a-\nÀ-am-W-k-`-I-fn AÀ-l-am-b {]m-Xn-\n-[yw D-|m-bm k-aq-lw C-\n-bpw hn-I-k-t\m-·p-J-amIpw. bp-h-Xzw tkm-jy ao-Un-b-bn X-f-bv-¡s¸-«p-t]m-Ip-t¶m F-¶p tXm-¶m-dp-|v. hÀ-Ko-b-X C-¶n-sâ `o-I-c-{]-iv-\-am-Wv. A-sX-s¶ `-b-s¸-Sp¯p-¶p-|v. $ a-äp {]-hÀ-¯-\-§Ä F-s´m-s¡-bm-Wv? F-«p- hÀ-j-am-bn A-t\z-jn-bp-sS cm-{ão-b -ap-J-sa-¶ \n-e-bn "kw-L-Sn-X-sb-¶ H-cp kv-{Xo am-kn-I C-d-¡p-¶p-|v. A-Xn ap-gph³ kv-{Xo-I-fm-Wv {]-hÀ-¯n-¡p-¶-Xv. ap³-]v H-cp tImÀ-¸-td-äv ^-|v D-|m-bn-cp-¶p.

C-t¸mÄ A-Xv K-h-s×âv k-lm-b-t¯m-sSbm-Wp {]-hÀ-¯n-¡p-¶-Xv. A-Xn-s\ H-cp ]-»n-jn-wKv I-¼-\n B-bn D-bÀ-¯-W-sa¶p-|v. A-t\z-jn-bp-sS {]-hÀ-¯-\-§-fpw ap-t¶m-«p-sIm-|p-t]m-I-Ww. D-S-s\ F-sâ H-cp ]p-kv-X-Iw ]p-d-¯n-d-§p-¶p-|v. $ hy-àn-sb-¶ \n-e-bn-ep-Å C-ã-§Ä?

F-\n-¡v kzÀ-W-a-Wn-bm³ C-ã-a-Ã. Im-Xp-t]mepw Ip-¯n-bn-«n-Ã. bm-{X-IÄ C-ã-am-Wv, ]-t£ B-tcm-Kyw k-½-Xn-¡p-¶n-Ã. kn-\n-a-IÄ [m-cm-fw Im-Wpw, {]-tXy-In-¨v \yq-sP³ kn-\n-a-IÄ. C-t¸msg-sâ Xn-c-¡pw C-ã-§-fpw \n-Ý-bn-¡p-¶-Xv t]-c-¡p-«n-bm-Wv. $ F-s´m-s¡-bm-Wv tlm-_n-IÄ? ]m-«p-tIÄ-¡pw, kn-\n-am-Km-\-§-fpw \m-S-I-Km-\-§fpw H-cp-t]m-se-bn-ã-am-Wv. ]n-s¶ Sn-hn-bn Ip-«n-Ifp-sS t{]m-{Km-ap-IÄ Im-Wm-\n-ã-am-Wv. A-h-cp-sS ]m-«pw Um³-kpw ta-f-hpw \-ap-s¡m-cqÀ-Pw X-cpw. $ hm-b-\? t\m-h-ep-IÄ hm-bn-¡pw. B-\p-Im-en-I-§Ä sk-eÎo-hv B-tb hm-b-\-bp-Åq. {i-t²-b-am-b te-J\-§Ä h-cp-t¼mÄ B-sc-¦n-epw k-P-Ìv sN-¿pw. k-a-b-¡p-d-hp-X-s¶ Im-c-Ww. $ B-cm-Wv tdmÄ tam-UÂ? sN-dp-¸-¯n A-Ñ-\p-a-½-bpw X-s¶-bm-bn-cp-¶p F-s¶ G-sd kzm-[o-\n-¨ hy-àn-IÄ. A-Ñ-\mWv F-sâ cm-{ão-b-{]-th-i-\-¯n-\p X-d-¡-Ãn-«-Xv. A-½ A-Xn-s\ A-\p-Iq-en-¨p. ]nÂ-¡m-e-¯v kzm[o-\n-¨-Xm-cm-sW-¶p t]-sc-Sp-¯p ]-d-bm³ ]-än-Ã. ]-e-cp-tS-bpw ]-e B-i-b-§-fp-tS-bpw kzm-[o-\w Po-hn-X-¯n-ep-|m-Ip-a-tÃm. $ ad¡m-\m-hm¯ H-cp A-\p-`-hw?

F-sâ \-I-vkÂ-_m-cn- k-a-b-s¯ Ggc hÀ-j-s¯ P-bn hm-k-¡m-ew.

Dhanam Vyavasaya Vanijya Dwaivarika - June 15, 2019 - `30

Registered No.KL/EKM/032/2018-20 RN 44620/87

Printed and published by Vijay Kurian Abraham for Dhanam Publications Pvt. Ltd., Cheruparambath Road, Kadavanthra, Kochi-682 020. Printed at S.T.Reddiar & Sons, Ernakulam. Editor: Kurian Abraham