www.life365.in
T OUR HEAR Y S E H C U O T A I LY T H AT D G N I R I P AN INS Vol. 1 No. 31 Pages 16 PUNE, FRIDAY MAY 25, 2012 Rs.4 WEATHER Sunrise .....................05:58 Sunset ......................19:05 Moonrise .................09:24 Moonset ..................22:36 Temperature Min ...........................22 0c Max ...........................36 0c
A website launched by Ismini Karali, a Greek architect, aims at bringing together individuals from across the globe in quest of deeper meaning in life. It already features three people from Pune
REALITY TV’S IMPACT ON GIRLS
LIFE ON A TANKER
LANKY LAD TO WORLD’S BEST
Does more reality TV mean more real-life drama? >> P7
What it takes to be the wife of a merchant navy officer >> P9
A look at Lionel Messi’s incredible career >> P13
The amazing
everyday people
LAXMI BIRAJDAR
D
Max Babi
Amol Shende
arali
Ismini K
igital artist Priyeshna Nair from Pune wants mankind to move beyond hatred, anger and resentment. Metallurgist Max Babi believes in the magic of will power and self-belief, while spiritual singer Amol Shende hopes make the world a stress-free, violence-free place with his music. These are Puneites featured along with an impressive list of like-minded, dynamic people from across the globe who are echoing inspiration, all thanks to The Beautiful People Project (BPP), a website founded four months ago by a Greek architect-interior designer, Ismini Karali. She has launched it to feature individuals who can provide precious food for thought for living life to its fullest.
listen to their heart. They experiences that have contributed to their confidence, lent a maturity in their vision by going beyond monetary success, seeking a deeper meaning to their existence and looking at the bigger picture called life. For instance, Sylvain Corentin, an artist in France, wishes for mankind to find back its humility while Vita Soyka, a doll-maker from Ukraine, hopes to see people actually enjoying the process of learning and the creativity itself. Sabine Meyer, a German photographer, has learned to overcome her fears through her greatest passion, while Maria Isabel Zipagan, a community developer from Philippines, believes in the power of one's strength of character and the sanctity of human dignity.
How was this concept born?
“In November 2011, I was discussing with a dear friend, Michael Pavlides, the future of mankind. We both felt that we are living in an era that will usher in cosmogonic changes for us humans in the near future. We are confident that mankind would defeat the ugliness, misery and cruelty that have dominated our planet for centuries,” says Athens-based Karali. For her, the BPP is a way of giving back to society. "God has been very kind to me and I thought of reciprocating this gesture. I felt the need to offer something to the struggle of humanity I see around me. Thus was born the need to discover as many remarkable people as I could and to present them in some way to the public, so that they could be role models for anyone who wanted to watch their work and their luminous personalities, irrespective of their
What is BPP all about? The website features interviews of people from different backgrounds and cultures hailing from Italy, France, Greece, India, Russia, Ukraine, Turkey, Serbia, Colombia, the UK and the USA, among several other countries, who candidly talk about their inspiration and the passionate strength to
nationality, age, religion or socio-economic status," says Karali.
How were these people sought? Karali used the internet to search people whose work would impress her. “I believe that a person's nature and personality are reflected in whatever they do or create. When I found something that made me smile and brightened my day I would seek its creator. I sent countless emails to people who I didn’t know, introduced myself and the BPP concept, and requested them to share their work and - most importantly - their deepest thoughts with the people who want to listen to them,” she reveals. >> Continued on page 5 Helena Oplakanska
Priyeshna Nair
Now you too can pin down an indecent ad During March and April 2012, the Consumer Complaints Council (CCC) upheld complaints against 12 advertisements, most of them part of the healthcare and personal hygiene sector
What is your
LIFE 365 daily all about?
NETWORK LIFE 365
I
n case you come across an advertisement which is indecent or giving false assurances, you as a citizen can approach the Advertising Standards Council of India (ASCI), a self-regulatory voluntary organisation of the advertising industry. In March and April 2012, the ASCI upheld citizen complaints in 12 cases, wherein the party in violation was asked to stop or change the advertisement. Euro Fashion Inners received complaints against its print advertisement published in the newspapers across the country. The advertisement depicts men with bare bodies having an indecent
Advertising Standard Council of India z Advertising Standards Council of India is a selfregulatory voluntary organisation of the advertising industry. The ASCI and its Consumer Complaints Council (CCC) deal with complaints received from consumers and industry, against advertisements which are considered as false, misleading, indecent, illegal and leading to unsafe practices.
Life 365 is more than just a daily that packages `life’ in its 16 pages. It is a platform to understand your city better in terms of the good work silently being done by hundreds of good samaritans. Their stories of
how they lend an extending hand could propel you to contribute your bit to the society. In this progressive city of Pune, the desire to the serve the society is very strong, as we learnt from interaction with citizens.
conversation about innerwear. The CCC concluded that the advertisement was indecent, vulgar and repulsive, which is likely to cause grave or widespread offence. The complaint against the advertisement was upheld and the advertiser was asked to stop the campaign. Sareen Hair Clinic’s ad stated “hair re-growth – also treatment for hair falling, baldness, alopecia, and thinning of hair. Painless, totally natural, completely undetectable, look younger in just 120 days, surgical hair replacement – get your hair back naturally in just a one-day procedure.” The advertiser did not provide any proof or supporting clinical information, neither were any details provided on reports of
Do you know of a person, a group of persons, an institute, an initiative or an activity that would inspire people or promote the larger social good? Are you one of them? Life 365 offers itself as your
tests/trails conducted from an independent recognised testing institution. The CCC concluded that the advertisement is likely to mislead consumers. Hence, the complaint against this advertisement was upheld. Fit and Fine Slimming Centre and Beauty Clinic was under the scanner for their advertisement which claimed: “Reduce up to 5 kg, lose up to 15 inches with Ultra Lypolysis Program; advanced treatment free.” The advertiser failed to provide data or supporting technical information with details of reports of tests/trails conducted by an independent recognised testing institution, in substantiation of these claims. CCC upheld the complaint. >> Continued on page 5
trusted platform to share it with others. Contact us at: www.life365.in or Life 365, Aaj Ka Anand building, Shivajinagar, Pune 411005.