regional chamber of commerce
BUSINESS INSIDER P r o m o t i n g a n d e n h a n c in g b u s i n e s s w i t h i n t h e C e r r i t o s a re a
May May2017 2015
Volume VolumeXIV, XII, Issue Issue X XI
Shopping: Stores v. Online
Disaster Preparedness Business Conference
The Chamber was proud to partner with the City of Cerritos for this year’s Disaster Preparedness Business Conference. Pictured here: Cerritos Director of Community Development Torrey Contreras, Cerritos Mayor George Ray, Ryan Ramirez and Briana Gonzales from ServPro of Cerritos & Hawaiian Gardens, Ralph McCann, Jane Dean, & Dr. Mark Chung from the American Red Cross, Cerritos Councilmember Jim Edwards and Cerritos Regional Chamber CEO Scott Smith. More on Page 8
State of the City Luncheon Thursday, May 25, 2017 11:30 am - 1:30 pm Cerritos Center for the Performing Arts
Annual Installation Luncheon Thursday, June 15, 2017 11:30 am - 1:00 pm Sheraton Cerritos Hotel
Networking Mixer “The Grove at Cerritos” Thursday, June 7, 2017 5:00 pm - 7:00 pm 11000 New Falcon Way - Cerritos
I recently heard a story of a grandparent who took his grandchild to a wellknown retailer and gave him $10 to spend on whatever he wanted. After wandering through the toy department for some time, the grandparent asked the child why he was having such a difficult time deciding on what to buy. The child answered that he wasn’t sure because there was no star ranking (customer feedback) on the toys he was looking at. Even at a young age, this child has been exposed to one of the reasons why so many are choosing to buy online instead of going to a store. There is no doubt that more consumers are buying products online, through their computer, phone, or tablet. The National Retail Federation expects online retail to grow 8 – 12 percent this year, compared to an expected 3.7 – 4.2 percent growth rate for total retail sales. This could mean online sales could be as much as $443 billion. So online shopping is taking over retail, right? Maybe not. Shoppers still want an “in-store” experience. Ninety-four percent of total retail sales still come from traditional “brick-and-mortar” stores accounting for nearly $4 trillion. However, traffic in stores is falling about 15 percent each year. “The Los Cerritos Center continues to set annual records for attendance with about 12 million guests visiting the mall last year,” said Ken Kraus Senior Property Manager for the Los Cerrtios Center. “While On-line retailing is increasing, it still only represents less than 10% of the total retail sales annually which means the brick-and-mortar retailers still are the main draw for consumers. Traditional retailers are now investing heavily to build their online capabilities to expand their e-commerce sales, and there are numerous e-commerce retailers that are rolling out new bricks and mortar stores like Amazon, Athleta, Warby Parkier and others to expand their overall business. We firmly believe that consumers still want to experience the shopping experience and have worked to provide a great shopping center with the right mix of stores, restaurants and entertainment to meet their needs.” Just who is shopping in stores? You might be surprised to learn that, according to a 2015 report, Millennials are just as likely to buy in a store as generations before them. The report also showed that shoppers ages 25 to 34 planned to shop in stores just as often, or even more, than they did in the previous year. Shoppers still value interaction with a store associate with 90 percent more likely to buy when they receive help from a “knowledgeable” store associate. Baby Boomers expect store associates to be able to direct them to the product that fits their needs and budget. Online v. retail shopping actually intersects more than you might think. Many of those shoppers mentioned above might just be in stores to look at More on Page 9
Cerritos Regional Chamber of Commerce · 13259 E. South Street · Cerritos, CA 90703 phone: (562) 467-0800 · fax: (562) 467-0840 · chamber@cerritos.org · www.cerritos.org
Promoting and enhancing business within the Cerritos area
Adult kids.....How well do you know your Mom? Fill in the answers - then ask her to grade your paper. 1) She is sitting in front of the TV, what is she watching? 2) Usually what dressing does she eat on her salad? Ranch or Italian? 3) Name a food she can't stand 4) You go out to eat and have a drink, what does she order? 5) What is her favorite music to listen to? 6) What is her nickname for you? 7) What is something that she collects? 8) What would she eat everyday if she could? 9) What is her favorite cereal? 10) What is her favorite Sports Team or Sport? 11) What is something that you do - that she wishes you wouldn't do? 12) You bake her a cake for her birthday, what kind is it? 13) What could she spend all day doing? 14) What was your Mom's lifelong dream? 15) What is the one saying that your Mom always says? 16) What is her favorite animal?
Teri Bazen Board Chair 2016-2017
If your Mom is no longer with us - ask these questions of another women in your life that means a lot to you Happy Mother's Day! Teri
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Executive Committee Board Chair TERI BAZEN Norwalk-La Mirada Plumbing DR. MARK CHUNG Sleep & Lung MD ANN GRIFFO ABC Unified School District BRIAN JONDLE Hub International Insurance Services GINA COLE Legal Shield Past Board Chair RONALD JOHNSON Irvine University
Board Members JAE LEE Rose Hills Memorial Park & Mortuary PAUL MOTENKO Stacked Restaurants JB D’SOUZA Calmet Services ALEXANDER KHANANASHVILI Obesity Solutions KEN KRAUS Los Cerritos Center DESMOND THOMPSON Lexus of Cerritos JONATHAN MATSON Matson Architects, Inc. MAHA RAYAN Union Bank GIGI MANZANILLA Primerica
Staff SCOTT SMITH President/CEO
Presented by: Cerritos Mayor
Grace Hu
City Manager
Art Gallucci
Thursday, May 25, 2017 11:30 am - 1:30 pm
Cerritos Center for the Performing Arts Lunch is $35/person for members Reserved Sponsor Table of 8: $400 Reserved Sponsor Half-Table of 5: $250 Event Sponsor: $125
RSVP: 562/467-0800 chamber@cerritos.org
JILL OVARD Operations Manager MAY PEITZSCH Member Benefits Coordinator CLARENCE FUQUA Bookkeeper
The Business Insider
is published monthly by the Cerritos Regional Chamber of Commerce. 13259 E. South Street Cerritos, California 90703 562/467-0800 chamber@cerritos.org
Promoting and enhancing business within the Cerritos area
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Let’s Do Lunch at Lucille's Smokehouse BBQ If you missed the Let’s Do Lunch at Lucille’s Smokehouse BBQ on April 19th, you really missed out on a fun event full of networking and delicious food. Special thanks to General Manger Maribea Besley for hosting this luncheon. With a special menu prepared just for this event, attendees were able to choose from three delectable entrees which included the Lucille's Original Pulled Pork Sandwich, a BBQ Chicken Salad, or a BBQ Chicken Sandwich. New connections were made and existing business relationships were renewed over a wonderful meal.
Lucille’s General Manager Maribea Besley and her team provided excellent service and delicious food at the April Let’s Do Lunch. Maribea is pictured here with Chamber CEO Scott Smith
ut smile at b lp e h t ’ n a You c nch! Let’s Do Lu Great Food! ections & Good Conn
Promoting and enhancing business within the Cerritos area
Upcoming Events MAY 1
FIESTA ON THE FAIRWAYS GOLF CLASSIC 12:00 Shotgun Start Los Coyotes Country Club Golf Course - Buena Park Foursomes, Sponsors, & Raffle Donations are available
25 STATE OF THE CITY LUNCHEON
11:30 am - 1:30pm Cerritos Center for the Performing Arts Lunch is $35/person - Non Members: $55/person Sponsorship Tables & Opportunities are available
JUNE 7
NETWORKING MIXER
“The Grove at Cerritos” 5:00 pm - 7:00 pm 11000 New Falcon Way Cerritos Members: Please be our guest - Non Members: $20
16 ANNUAL INSTALLATION LUNCHEON
11:30 am - 1:00 pm Sheraton Cerritos Hotel Lunch is $35/person - Non Members: $55/person Sponsorship Tables & Opportunities are available
The Cerritos Regional Chamber of Commerce Has a Facebook Page!
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NETWORKING MIXER
The Grove AT CERRITOS 11000 New Falcon Way - Cerritos Cerritos
Wednesday, June 7th 5:00 pm - 7:00 pm
Networking * Food Fun * Door Prizes
Chamber Members: Please Be Our Guest Non-Chamber Members: $20/Person
RSVP: 562/467-0800 0r just stop by the Mixer!
54TH ANNUAL
INSTALLATION LUNCHEON Thursday, June 15, 2017
www.facebook.com/cerritos-regionalchamber-of-commerce We would love for you to be our “Fan” and "Like" us on Facebook. Visit the link below and hit "Like" and you will have access to our event photos, updates, new member and renewing member announcements, and upcoming events. Be sure to spread the word and tell your friends to "Like" us, too!
11:30 am - 1:00 pm
Sheraton Cerritos Hotel Installation of the 2017-2018 Board & Business of the Year Awards Lunch:
$35/Person - Members $55/Person - Non-Members Sponsorship Opportunities are Available
RSVP: 562/467-0800 or chamber@cerritos.org
Promoting and enhancing business within the Cerritos area
New Chamber Members Please join us in welcoming these new Members to the Chamber of Commerce.
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Member Anniversaries 30 Years or More
COMERICA BANK Tiffany Le 11355 South St. Cerritos, CA 90703 562-924-3545 www.comerica.com
Cerritos 2020 Optometry Civic Member - Bob & Marianne Hughlett
10 Years or More
Boxology AMF Cerritos Lanes Aflac - Joseph Derthick Konica Minolta Business Solutions Diana Needham, Realtor - Berkshire Hathaway
SAGE AT CERRITOS Opening Fall of 2017 Marilyn Conway 12651 Artesia Blvd. Cerritos, CA 90703 www.sageatcerritos.com
5 Year or More
Goodwill SOLAC El Aviso Magazine Berkshire Hathaway HomeService CA Properties
1 Year or More
Sleep & Lung MD Care Network Group
We appreciate your membership!
Thank you for your continued membership!
Are You Receiving the Chamber’s Email Alerts?
Advertising Space is Available!
Send us your email address & we will add you to our list:
1/8 page color ad (3.5" x 2"): $25/month 1/4 page color ad (3.75" x 4.5"): $50/month 1/2 page color ad (7.5" x 4.5"): $100/month
chamber@cerritos.org
Contact the Chamber:
562/467-0800 or chamber@cerritos.org CRYSTAL
BRONZE George Ray
DIAMOND
SILVER
Promoting and enhancing business within the Cerritos area
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Chamber Celebrates the Growth of a Local Business with a Ribbon Cutting Ceremony UNSTOPPABLE AWARDS
1141 S. Diamond Bar Blvd. Ste. 834 Diamond Bar, CA 91765 213-454-0608 A Ribbon Cutting & Grand Opening Ceremony was held at Lucille’s Smokehouse BBQ on April 7th for the Unstoppable Awards, a new Chamber member. The Unstoppable Awards' mission is to provide scholarships to foster youth who have a B - C grade point average, have overcome significant challenges, and have been accepted to trade school, college or an university. Dr. Anissa McNeil, the Founder and Executive Director of the Unstoppable Awards, is a former foster youth who believes that education is the pathway to a sustainable life. With over 30, 000 foster youth in LA County, 50 % graduate from high school, and a mere 3% graduate from college. It’s clear these scholarships are needed. To help provide for these scholarships, the 1st Annual Unstoppable 5k Walk/Run was held on April 30th at Don Knabe Community Regional Park in Cerritos. You can learn more about the Unstoppable Awards by visiting their website at www.unstoppableawards.org.
Promoting and enhancing business within the Cerritos area
A.J. Padelford & Son, Inc. Apartment Association A’Roma Ristorante Avenue 3 Pizza B & B Stables Berkshire Hathaway HomeService CA Properties Bloomfield Dental Center Blooming Borba Investment Realty, Inc. Broad Wealth Management Browning Mazda Calmet Services Care Ambulance Service CareMore Health Plan Care Network Group Cerritos 2020 Optometry Cerritos Acura Cerritos Auto Square Dealerships Association Cerritos Dodge Chrysler Jeep Ram Civic Member – Harold Bazarian Civic Member – Brad Beach Civic Member – Henry Huen Civic Member – Bob & Marianne Hughlett Community Family Guidance Center Concordia Lutheran Church Concordia Lutheran Pre-School CTA Travel Daum Commercial – Sam Chu Dental Care of Cerritos
Diana Seerdsma - Seerdsma Team Real Estate Edible Arrangements El Rocoto Peruvian Restaurant F&M Bank Five Star Express Car Wash Fred H. Matsumoto, DDS Frontier Communications Funeraria Del Angel Bellflower Mortuary Gardens Regional Hospital & Medical Center Golden State Water Company Goldilocks HealthFirst Medical Group, Inc Heartland Institute of Financial Education Holiday Inn – Long Beach Airport Insta Graphic Systems LBS Financial Credit Union Legal Shield – N. Gina Cole Lifegard Aquatics Los Angeles Federal Credit Union Los Cerritos YMCA Luna Grill
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Matson Architects, Inc. McKenna VW Cerritos Metropolitan Water District of Southern CA Native Visions Norm Reeves Ford – Lincoln – Hyundai Norm Reeves Honda Obesity Solutions Off Street Café Oreck Clean Home Center Our Lady of Fatima School PIH Health Planet Fitness – Hawaiian Gardens Production Facilities Unlimited Qwikresponse Radiant Mortgage Bank Sall Research Medical Center Servpro of Cerritos Sheraton Cerritos Hotel Towne Center Sleep & Lung MD Soroptimist International of Artesia-Cerritos State Farm Insurance - Ken Inouye Su Casa - Ending Domestic Violence The Koll Company/Plaza Tower The Sign Factory Triton Tax Walmart Western Building Maintenance Westport Escrow
Promoting and enhancing business within the Cerritos area
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Disaster Preparedness Business Conference The Chamber partnered with the City of Cerritos to hold the Disaster Preparedness Business Conference on April 6, 2017 in the Sierra Room at the Cerritos Center for the Performing Arts. Attendees learned the best way to protect their businesses, customers & employees from disasters. Guests received timely information on the following disaster preparedness topics: “PrepareU” - Essentials needed to be prepared, presented by Jane Dean, American Red Cross; “PrepareBiz” - Disaster Plans for business presented by Cassie Trost, American Red Cross; “Earthquakes- Shake it Up” What could shake it up, presented by Dr. Mark Chung, American Red Cross; “Recovering - What You Need to Know”, presented by Ryan Ramirez & Briana Gonzales, ServPro. Attendees left the event with knowledge that they could put to use that very day to protect their business, employees, and customers. Thank you to our event sponsors: City of Cerritos, Norwalk La Mirada Plumbing, QwikResponse Restoration & Construction, and Young Systems.
Event Sponsor NorwalkLa Mirada Plumbing Heating & Air
Attendees learn how to keep their businesses safe at the Disaster Preparedness Business Conference
Event Sponsor: QwikResponse Restoration & Construction
Event Sponsor Young Systems
Presenter: ServPro of Cerritos
Presenter: American
Promoting and enhancing business within the Cerritos area
Shopping: Stores v. Online products they’ll later buy online. This practice, called “showrooming” continues to grow. It’s estimated that about half of all shoppers will look at products then make the purchase online. The opposite is true about three-quarters of the time, where customers will research products online before going into a store or even use their smartphone while in the store to find out more about the product or price.
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continued from page 1
interactions” influence about 36 cents of every dollar spent in a retail store. Maybe there is no clear winner when considering online v. retail sales. We know that retail sales are growing and that online sales will creep past in-store sales at some point. Last year we spent more than three present more than the previous year and over four percent during the holiday season. Sales are still solid through March of this year, even with the bad weather back east.
That intersection of online and retail becomes clearer when you find out that by 2018 the internet will account for or influence 59 percent of all purchases. Out of that figure, more than half would Whether you shop online or like to visit your favorite store, it’s still rather buy at a store than online. In the end, “digital clear to see that we all like shopping. That’s a good thing.
Social Media Tip of the Month Tip of the month
Schedule You Updates (from Fast Company.com) Convince & Convert founder Jay Baer shared a great tip in this Social Media Examiner post for scheduling your updates at just the right time.
If you’re trying to reach business people like marketers, office workers or managers, this is especially handy. Jay sets his Buffer schedule to post updates just before or just after the hour. He does this to catch people who are checking social media just before or just after a meeting. Here’s Jay’s example: Meeting is scheduled from 1-2 pm. Meeting lets out slightly early at 1:57 pm, and attendees check Twitter on the way back to their desk. Meeting goes a little long, and that dip into social media occurs at 2:03 pm. Jay also makes a note that scheduling Tweets around common lunch and dinner times (if you can–time zones can make this a bit difficult) is a good way to make sure more of your posts are seen. When looking further into the science of timing, there are other great tips beyond Jay’s ideas.
Tip of the month
Networking Tip of the Month Listen more than you talk (from Entrepreneur Magazine, Jan. 25, 2017) As the saying goes, “We have two ears and one mouth so that we can listen twice as much as we speak." Focus more on the other person and less on yourself and you will be perceived as being the most engaging person in the room.
Start out by asking the right questions and then listen to the other person’s response. Some questions might include: “What do you like to do in your spare time?” and “What motivated you to start your own business?” Most people enjoy talking about themselves, and these kinds of questions prompt people to open up. In time, they might even reveal their background, motivations, philosophy and challenges. Even though you might not agree with everything the person says, all you have to do is be a good listener. Keep your networking efforts simple. Become interested in others, find out what matters to them, and then center your conversations on their interests and priorities. When you are genuine and sincere, your network (and eventually your net worth) will organically grow.
Promoting and enhancing business within the Cerritos area
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Hiring & Firing Workshop The Chamber hosted its annual Hiring, Firing & Documenting Employees Professional Development Workshop on April 12, 2017 at the Cerritos Library. Business leaders attended the informative workshop presented by Ann Smith, Partner, and Timothy Wojcik, Associate, both from Atkinson, Andelson, Loya, Ruud & Romo. Attendees learned best practices when hiring a new employee, documenting an employee’s performance and what to do when terminating the employment relationship. AALRR has been a member of the Cerritos Regional Chamber of Commerce for over 25 years and Ann Smith is a past President of the Chamber. Ann Smith frequently speaks on topics of labor and employment issues and can be reached at (562) 653-3200.
Presenters Timothy Wojcik, Ann Smith from AALRR and Chamber CEO Scott Smith
Monday, May 1, 2017 Los Coyotes Country Club
8888 Los Coyotes Drive - Buena Park,
Thank you to all of our Event Sponsors
Desmond E. Thompson Fleet Manager Lexus of Cerritos
Jim Caspio Golf Pro
Promoting and enhancing business within the Cerritos area
MEMBERS IN
THE
NEWS
ABC UNIFIED SCHOOL DISTRICT
The Cerritos City Council recognized the ABC Unified School District for recent accomplishments. Superintendent Dr. Mary Sieu was recognized for being named California State Superintendent of the year for 2017 by the Association of California School Administrators. The Council also honored Haskell Middle School, Carmenita Middle School and Tetzlaff Middle School for being designated Schools to Watch – Taking Center Stage model middle schools.
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WATER REPLINISHMENT DISTRICT OF SOUTHERN CALIFORNIA
The Water Replenishment District of Southern California (WRD) is proud to present the 10th Annual Groundwater Festival on Saturday, May 20, 2017. Please join them for this family friendly event full of activities, education booths, food, and prizes! Where: WRD, 4040 Parmount Blvd., Lakewood, CA 90712. When: Saturday, May 20, 2017, 10:00 AM - 2:00 PM. Enjoy food, petting zoo, face painting, and more! For more information please contact Angie Mancillas at (562) 275-4231 or via email at amancillas@wrd.org.
CRIMSON & CREAM COMMUNITY FOUNDATION
The Crimson & Cream Community Foundation will be holding a "Night at the Races" on Sunday, May 7th from 4:30 pm to 9:30 pm at the Los Alamitos Racetrack, in the Finish Line Room. Enjoy an evening of track betting, dinner, prizes, and dancing. Tickets are $70 per person and proceeds from this event will go towards scholarships in the Cerritos area. For more information or visit www.crimsonandcreamcommunityfoundation.org.
PIEOLOGY PIZZA
Be a VIP Business of the Month at Pieology Cerritos! Cerritos Regional Chamber members with 10 employees or more - are invited to join the VIP Business of the Month. Employees of VIP Business of the Month will be given VIP passes entitling them to a FREE pizza with the purchase of one custom pizza and two fountain drinks for one month. Call or email James Yeung at (714) 255-7988 or jcbyeung@gmail.com. Principals from Haskell, Carmenita, and Tetzlaff Middle Schools joined by Supt. Dr. Sieu and School Board members, are recognized by the Cerritos City Council
BERKSHIRE HATHAWAY HOMESERVICES
Diana Needham has been recognized as the top-producing realtor for the first quarter of 2017 for Berkshire Hathaway, Cerritos office. The award was for the highest dollar volume of sales in an office of sixty real estate agents. She ranked number four in sales and number thirteen in total production company-wide with twenty-two offices and 800 real estate agents. Diana is a former three-term Mayor of Cerritos and a twelve year City Council Member, and is a former member of the Cerritos Regional Chamber of Commerce’s Board of Directors. Diana can be reached at (562) 926-4882.
ROSE HILLS MEMORIAL PARK & MORTUARY
Rose Hills Memorial Park & Mortuary invites the community to the 97th Annual Memorial Day Observance on Monday, May 29th from 11:00 AM to 2:00 PM. This free event will feature historic military displays, a vintage plane fly over and more! Rose Hills Memorial Park is located at 3888 Workman Mill Road in Whittier. Call (323) 887-4837 for more information.
ABCUSD Education Foundation Into the Summer Fun Run/Walk & Wellness Fair www.abcsummerfunrun.com
June 17, 2017 Los Cerritos Center
Wellness Fair: 7:00 am - 10:00 am 5K begins at 7:30 am 2K at 8:15 am Kids Run at 9:00 am
Promoting and enhancing business within the Cerritos area
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Hakim Tariq 714-269-4976 Hakim.Tariq@LocalFlavor.com
THURSDAY, MAY 11, 2017 4-7 PM NO COST TO ATTEND DOUBLETREE BY HILTON NORWALK 13111 SYCAMORE DR., NORWALK
WEAR PURPLE TO SUPPORT THE CERRITOS REGIONAL CHAMBER
Cerritos Regional Chamber of Commerce · 13259 E. South Street · Cerritos, CA 90703 phone: (562) 467-0800 · fax: (562) 467-0840 · chamber@cerritos.org · www.cerritos.org