ponencia_desayunoinnovacion_SAP by Elena Fernández de Mendiola

Innovaci贸n, crecimiento y nuevas tecnolog铆as La visi贸n SAP Desayunos europeos Madrid 14 Diciembre 2012

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Weâ&#x20AC;&#x2122;re living in a world of change.

Fact: More than 1 billion people are actively engaged in social networks Implication: Collectively, people have the power to make or break brands instantly

Fact: There are now more mobile devices on Earth than there are people Implication: A business can now exponentially expand its reach in a flash

Fact: By 2013, more than 15 billion devices could be capable of connecting to the internet, from cars to washing machines, to the clothes we wear. Implication: Businesses can fundamentally transform themselves by using these connections to their advantage

Fact: More data has been created in the last five years than in the entire history of mankind. Implication: Unlocking the secrets inside this data presents breakthrough opportunities for businesses

Imagine a better run world where innovations in information technology have the potential to improve the lives of people everywhere.

SOLUCIONES

40 a単os innovando, acabamos de empezar.

SAP Strategy: 5 Market Categories

Cloud Mobile ••

Line of Business Analyze

••

Process Focused Transact

•

Market

Business by Design

BI OnOnDemand

Carbon Impact

Sourcing

Sales OnOnDemand

Travel OnOnDemand

Information Interchange

Talent Management

Desktop – Client/Browser/Office Mobile

…

Database & Tech Analytics •

Simple, RealClean Real-time

•

Social Big Data

•

Predictive Integration

Applications Applications •

Companies of all sizes

•

Analytics Analytics

SAP HANA

ERP HCM

SCM

PLM

SRM

CRM

NetWeaver NetWeaverPlatform Platform 10

SOLUCIONES

CO-INNOVACIÖN

Estrategia de SAP “The World Runs Better on SAP”

Cloud

Analítica Movilidad

11 Líneas de Negocio

Aplicaciones

24 Sectores

Go to Market

Tecnología Powered by SAP HANA

Co-Innovation with Best-Run Companies 190,000 Best-Run Companies all around the world

Mobilized Precision Retailing A new mobilized retail platform Influencing a customer’s buying decision while they’re walking down the aisle of a grocery store

To Learn More..

Eficiencia Competitividad Diferenciación 13

Drive traffic to stores and create cross-sell/up-sell opportunity

Capture Ad

Receive Special Offer

Enjoy Virtual Make-up Session

Activate Special Offer

Save

Congratulations

Consumer captures L’Oreal ads to learn about product and receive special offer

Consumer learns about the product and terms associated with personalized special offer

Consumer heads to a local store and experiments with virtual make-up service offered by L’Oreal

Special offer activate once consumer completes virtual make-up session

Consumer enjoys the new service, buys the right products, saves money and feels special

Nomura Research Institute (Tokyo)

Sin HANA

Customer Testimonial Video

The App

Historical investment reaches 2 billion EUR and spending 40m+ per year

Con HANA

100 times cheaper cost of ownership of a car navigation for drivers 100 times lower TCO of a national wide vehicle traffic information system

Despliegue de servicios y procesos al ecosistema

Mejora de servicios y satisfacci贸n del cliente Reducir costes operativos Aumentar la fidelidad de los clientes Crear nuevas oportunidades

Orquestaci贸n de la gesti贸n de siniestros Reducci贸n de costes y mejora del servicio Modelizar y ejecutar el proceso Integrar a proveedores

Analizar y optimizar

SAP HANA en Acción Seguro Salud

150 horas

> 540.000.000 registros

3600x más rápido

2.5 minutos Antes SAP HANA

Con SAP HANA

“ Query Tratamiento médico diabético”

Complejidad 11 repositorios de datos

Menos de 2,5 Minutos tiempo respuesta análisis

The high expectations of SAP HANA have already been surpassed significantly during the proof of concept in 2011. (Udo Patzelt, AOK Systems at SAP Sapphire Madrid)

Niveles de diseño

SOLUCIONES

CO-INNOVACIÖN

EMPRENDER

La Necesidad del Emprendedor en la Sociedad • Iniciativa, Visión, Imaginación • Nuevos productos, mercados, métodos de producción u organización • Valor y liderazgo • Agente de desarrollo económico

Apoyar al emprendedor Desde las administraciones, asociaciones y empresas

Apoyar al emprendedor Análisis del mercado e identificación de oportunidades • • •

Análisis de millones de datos en tiempo real Cruzar datos complejos en minutos Aceleración y eficiencia en la toma de decisiones

Apoyar al emprendedor A crear su negocio

Apoyar al emprendedor Obtener financiación

• Acceso a Financiación y Líneas de Crédito • Asesoramiento interactivo y offline • Planes de Negocio

Apoyar al emprendedor Acceder al talento • Reclutamiento en pools de Talento • Redes sociales • Evaluación del desempeo

Apoyar al emprendedor A gestionar su negocio

People

Supplier

Ficha única empleado Talento Reclutamiento Formación Planificación de la Plantilla & Analítica

Ariba SAP Information Interchange Data Enrichment & Classification Supplier InfoNet

Money Gestión Viajes Rendimiento Financiero

Customer Customer OnDemand Sales OnDemand Social OnDemand Service OD Marketing OD (Nov) Sales & Ops Planning BI OnDemand

Apoyar al emprendedor A Crecer en Nuevos Espacios de Negocio • Acceso a una red de + 750.000 empresas • Ahorro y optimización en compras

SOLUCIONES

CO-INNOVACIÖN

EMPRENDER

ยกMuchas Gracias!

Marc Nolla Harvey Director de soluciones SAP Iberia

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