Apex-Brasil Facts and Figures 2010 by Apex-Brasil * Agência Brasileira de Promoção de Exportações e Investimentos

Apex-Brasil Facts and Figures

2010

Summary

1. Apex-Brasil in Figures............................................. 4 2. Apex-Brasil.................................................................. 6 • Apex-Brasil – partner to exporters and investors.................................................................................7 • Structure.............................................................................................................................................................8 • Growing with Brazil........................................................................................................................................9

3. Achievements of Apex-Brasil in 2010............... 12 • Trade Promotion . ...........................................................................................................................................13 • Investment attraction....................................................................................................................................14 • Positioning and Image Building.................................................................................................................16 • Internationalization........................................................................................................................................17 • International Cooperation ..........................................................................................................................18 • Business and Competitive Intelligence...................................................................................................19 • Capacity Building Programs........................................................................................................................20

4. Special Projects......................................................... 22 • Brasil Trade Project..........................................................................................................................................23 • Indy Car Program ...........................................................................................................................................23 • Carnival Project................................................................................................................................................24 • Expo Xangai 2010............................................................................................................................................25

5. Regional Leadership............................................... 26 • International Organizations and Forums................................................................................................27 • Awards................................................................................................................................................................28

6. Contacts...................................................................... 30

Apex-Brasil in Figures

Apex-Brasil in figures

940

13.127

events

companies supported

80 US$

productive sectors

Integrated Sector Projects

32,49

22,44%

share of Brazilian industrial exports

billion exported by the companies supported

288

foreign investors served 5

Apex-Brasil

Apex-Brasil – partner to exporters and investors The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) bears the mission of promoting exports of Brazilian products and services, thus contributing to internationalize Brazilian companies and attract foreign investments into Brazil. Authority in strategy development and a qualified technical support provider, Apex-Brasil is a Brazilian government agency reporting to the Ministry of Development, Industry and Foreign Trade (MDIC) that serves companies of all sizes and in all stages of internationalization. It strives to increase the number of exporting companies in the international market; add value to Brazilian exports; expand the volume traded; consolidate the presence of Brazil in traditional markets; and open new markets to Brazilian products and services. Currently, the Agency supports 13,127 companies from 80 sectors of the Brazilian economy that, in 2010, accounted for 22,44% of Brazil’s industrial exports. Organized in large productive complexes, these sectors are covered by broad actions to promote the companies’ businesses and image in markets with strong importing potential. Through initiatives carried out in partnership with sector associations, Apex-Brasil develops Integrated Sector Projects (Projetos Setoriais Integrados – PSIs), organizing trade promotion actions (such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs). To strengthen the image of Brazil, Apex-Brasil manages the visits of foreign buyers and opinion-builders to introduce the Brazilian production structure to them. Additionally to its headquarters in Brasilia, designed to showcase the best of made in Brazil products for export, the Agency has Desks in ten Brazilian states and 27 Operational Centers of the Industrial Extension for Exporting Project (Projeto Extensão Industrial Exportadora – PEIEX) in ten states.

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The Agency also has Business Support Centers in the main global markets. These Centers serve as platforms to assist the process of internationalizing Brazilian companies and to prospect business opportunities, besides serving as a benchmark for investment attraction. The Agency coordinates efforts to attract foreign direct investments (FDI) into the country, identifying business opportunities and promoting strategic events, thus lending support to foreign investors throughout the investment process in Brazil. Regarding international cooperation, Apex-Brasil heads important global forums, having been elected to lead the World Association of International Promotion Agencies (WAIPA) and the Ibero-American Network of Trade Promotion Organizations (REDIBERO).

Structure The headquarters of Apex-Brasil gathers the best of Brazil in a unique space, representing the Brazilian soul and style and the Agency’s innovative management. This space is aimed not only at promoting our exports, but also at showing our foreign visitors and buyers the power of the Brasil Brand. This is the setting wherein we work to expand foreign investments in Brazil and the commercial interchange with other countries. All materials used to decorate the building are included among Brazilian exports, such as floorings, furniture and handicraft work, transforming the Agency into a great showroom of Brazilian products. Business Support Centers Apex-Brasil has Business Support Centers in the main global markets: Asia (Beijing - China); Middle East (Dubai – United Arab Emirates); North America (Miami - USA); Latin America and the Caribbean (Havana – Cuba); Eastern Europe (Warsaw – Poland and Moscow - Russia); Africa (Luanda – Angola); and Western Europe (Brussels - Belgium). Additionally, in Brussels, Apex-Brasil – in partnership with the Brazilian National Industry Confederation (Confederação Nacional da Indústria – CNI) – implemented the Brazilian Business Affairs (BBA) office to follow the trends and decisions made by the European Union that could virtually affect Brazilian exports.

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Desks Apex-Brasil Desks are located in ten Brazilian states (Amazonas, Ceará, Goiás, Minas Gerais, Mato Grosso do Sul, Pernambuco, Paraná, Rio Grande do Sul, Santa Catarina and São Paulo) to regionalize services and promote closer links with national companies. In 2010, the Desks delivered services to 12.150 beneficiaries. Operational Centers There are 27 Operational Centers in ten Brazilian states (Alagoas, Bahia, Ceará, Goiás, Minas Gerais, São Paulo, Pernambuco, Paraná, Rio Grande do Sul and Sergipe) to train companies to export.

Growing with Brazil The year 2010 proved that the Brazilian economy is on a recovery path taking the country back to levels predating the international financial crisis that started in 2008. The Brazilian GDP ended 2010 at an extraordinary 7.5% growth rate, which included a widespread expansion of the domestic market and total investments in the economy going up 21.9%. Such factors analyzed as a whole consolidate an economic recovery associated to the domestic manufacturing industry’s increased installed capacity. In terms of foreign trade, Brazilian exports ended 2010 at USD 201.9 billion and a 32% growth rate over 2009, according to data from the Brazilian Ministry of Development, Industry and Foreign Trade (Ministério do Desenvolvimento, Indústria e Comércio Exterior - MDIC). The country’s exports are estimated to reach USD 228 billion in 2011. At the same time, according to the International Monetary Fund (IMF), worldwide exports should grow 10.8% in 2011.

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As a result, Brazil’s share in the worldwide exports — which share in 2008 and 2009 remained at 1.26%, reached 1.33% of the total in 2010, above the 1.25% goal set by the Production Development Policy (Política de Desenvolvimento Produtivo - PDP). That percentage is expected to reach 1.35% in 2011. Furthermore, the movement helping Brazilian exports branch out their markets since 2003 is now visibly going further and deeper. When the 2011 forecasts for the world and Brazilian economies are compared, they mostly point toward a continuing more favorable scenario for Brazil in relation to the so-called major economies, showing an ongoing expansion in Brazil’s domestic market. According to the IMF, GDP growth forecasts for the US and the Euro Area reach 3% and 1.5%, respectively, while that rate for Brazil is 4.5%. At the same time, emerging and developing countries are expected to expand their economies by over 6.5% in 2011. Hence, two points are noteworthy in terms of Brazil’s export prospects in 2011. The first is that SouthSouth trade relations will keep on getting stronger and stronger, considering the growth prospects in those regions. On the other hand, the second point is a challenge for the Brazilian economy: expanding industrial exports in an environment where the domestic demand is heating up and the international market is fraught with uncertainties. Improved macro-economic fundamentals, record reserves, the inflow of foreign currency, improved social indicators, the ongoing drop in the country’s risk rating, the control of governmental accounts, higher credit, greater internationalization of Brazilian companies, and large governmental investments in infrastructure are factors making the Brazilian economy stand out in this new global order as expectations for its solid, sustainable growth abound.

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Achievements of Apex-Brasil in 2010

Trade Promotion Increased access to promotion mechanisms expands achievements The Agency develops 80 Integrated Sector Projects (PSIs) in partnership with business associations. Anchored in diversified actions of trade promotion, the PSIs develop solutions in the fields of information, building capacity, trade promotion, positioning and image building and support to internationalization for the sectors comprising our major complexes: Food, Beverage and Agribusiness; Housing and Civil Construction; Entertainment and Services; Machinery and Equipment; Fashion; and Technology and Health Care. In 2010, the Agency supported the participation of Brazilian companies in 940 events in Brazil and abroad. These actions have benefited 13.127 companies of 80 sectors of the Brazilian economy that, in 2010, have accounted for exports of US$ 32,49 billion, equivalent to 22,44% of the Brazilian industrial exports in that period. Brazilian company in direct contact with buyers PSIs put Brazilian companies in direct contact with international buyers, thus fostering new businesses by means of trade missions to pre-selected target markets, business rounds with prominent importers, Brazilian pavilions in major international trade fairs, and visits of importers to Brazil. The projects also work on the image of products and services abroad, by inviting foreign journalists and opinion builders to get to know the Brazilian productive structure. The PSIsâ&#x20AC;&#x2122; strategy also comprises the support to capacity building and training programs to exporting companies. Assessing the impacts of actions Consistent investment and implementation of regular performance follow-up mechanisms have enabled assessing the impacts of these PSI actions on companies and have pointed out important aspects to be included in plan reviews and route adjustments, so as to reach better results in the new scenario of foreign trade.

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Increasing service exports The increasing prominence of the service sector among Brazilian exports, with expansion beyond the global average, is targeted by sector-oriented actions that, year after year, incorporate new areas to its projects, such as architecture, engineering, publicity and advertising, design and information technology.

Investment attraction Foreign Direct Investment (FDI) Attraction FDI flow into Brazil has more than doubled over the last five years, and the good performance of Brazil in face of the crisis has consolidated its position of economic leadership in Latin America. In 2008, Brazil broke a record in FDI: US$ 45 billion. In 2009, when the world sharply felt the effects of the international crisis, FDI inflow to Brazil amounted to US$ 25,9 billion. In 2010 the amount reached US$ 48,5 billion and for 2011 Brazil is expected to receive US$ 42 billion. In 2010, Apex-Brasil directly worked to support a wide range of investments in Brazil, like the installation of IBM’s new research lab; General Electric’s (GE) fifth research and development center in the world; Research in Motion’s (RIM) (manufacturer of Blackberry smartphones) new plant; and HCL Technologies’s Global Center of Excellence in Information Technology (IT) Development.

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288 companies served, of which 164 were qualified as potential investments. Modes: 66% greenfield; 12% joint ventures; and 27% others.

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Investors’ countries of origin: USA (28%), Brazil (14%), United Kingdom (9%), Spain (5%), China (4%), Italy (5%), India (5%), and others (35%).

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Main sectors: informatics, electronic and optical products (14%); corporate consultancy services (8%); machinery and electrical devices (6%); information technology services (6%); machinery and equipment for oil prospecting and extraction (5%); machinery and equipment in general (5%); oil and gas (4%); oil derivatives and biofuels (4%).

Achievements of Apex-Brasil in 2010

Efforts to attract investments reveal Brazil as a safe destination As part of its efforts to attract foreign investments into Brazil, the Agency developed special actions and projects focused on identifying business opportunities, and promoting strategic events, besides supporting foreign investors throughout the process in Brazil. This area bears the mission of attracting and expanding strategic FDI in Brazil, with high value added in job generation and expansion of exports and opportunities to Brazilian citizens. In the 2009-2012 period, Apex-Brasil’s investment attraction unit should focus on attracting investments that can also contribute to the purposes of the Productive Development Policy (PDP) and the Science, Technology and Innovation Policy of the Federal Government. National Program on Foreign Direct Investment Attraction Among these efforts we could mention the partnership with the World Bank to establish an integrated system and train Brazilian states to attract investments, thus matching investors’ interests to specific needs of each region. Promotion of investment opportunities In 2010, Apex-Brasil developed – in partnership with Brazilian industries – 21 seminars, 16 business rounds and one ministerial mission. These actions were aimed at promoting sector-oriented investment opportunities, and were held in the following countries: Germany, Saudi Arabia, Brazil, Qatar, China, Singapore, United Arab Emirates, Spain, United States, England, Kuwait, Norway, Portugal and Syria. Sectors involved were: oil and gas; semiconductors and displays; real estate investment and tourism; venture capital and private equity; technological innovation; World Cup and Olympic Games; infrastructure and agribusiness.

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Positioning and Image Building Strengthening the Brasil Brand The work developed by Apex-Brasil regarding image building and market access aims at improving the positioning of Brazilian products and services abroad, facilitating access of Brazilian companies to international markets, and prospecting export-related business opportunities. In order to promote a synergy among sectors and try to achieve better positioning in the international arena, the Agency develops projects that gather sectors according to the complexes to which they belong â&#x20AC;&#x201C; Brasil Tech, Brasil Fashion, Talent Brasil, Brasil Home Design and Flavours from Brasil. Actions are organized by market groups: Latin America and the Caribbean; North America; Europe; Africa and Middle East; Asia and Oceania. Jointly with MDIC, the missions have strongly contributed to promote increased trading and investments, and to diversify the range of Brazilian exports to non-traditional markets, notably to emerging and economically booming ones.

Achievements of Apex-Brasil in 2010

In 2010, Apex-Brasil promoted the participation of Brazilian entrepreneurs in 15 events, comprising multi-sector fairs and trade missions, which generated US$ 1,38 billion in business.

Main events Brazil Sensational Experience – South Africa – 2010 FIFA World Cup The event attracted over 20,000 visitors from 90 countries, promoting the image of Brazil and the Brazilian productive sectors, additionally to the special participation of the 12 host-cities of the 2014 FIFA World Cup. Image Building Project Organized in partnership with the Press Office of the Presidency of the Republic, in 2010, the Project brought to Brazil 35 foreign journalists and opinion-builders that followed a schedule comprising themes such as industry; economy; environment; technology in the electoral process; research, development and innovation (RD&I); energy; agribusinesses; 2010 Census, among others. Multi-sector Fairs In 2010, Brazilian companies supported by Apex-Brasil closed deals amounting to US$ 1.21 billion during major multi-sector fairs around the world, such as SIAL (Salon International de l’Alimentation) – the world’s largest food fair, held in Paris (France), from October 17 to 21, with the participation of 116 Brazilian companies. Trade missions in partnership with the Ministry of Development, Industry and Foreign Trade (MDIC) In 2010, trade missions to Egypt, Iran and Lebanon; Canada; Indonesia and Malaysia; Chile; Colombia and Peru; Saudi Arabia, Qatar, United Arab Emirates, Kuwait and Syria; South Africa and Angola were organized, resulting in US$ 166.57 million in businesses.

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Internationalization Strategic role of Business Support Centers fosters internationalization In its effort to foster the internationalization of Brazilian companies, the Agency invested in improving the services offered by its Business Support Centers, which are platforms designed to assist Brazilian companies in the main global markets. In 2010, 1.051 companies were served â&#x20AC;&#x201C; always considering their needs and the uniqueness of each market â&#x20AC;&#x201C; by Apex-Brasil Business Support Centers, which are strategically located in Beijing (China), Dubai (United Arab Emirates), Miami (United States), Havana (Cuba), Brussels (Belgium), Warsaw (Poland), Moscow (Russia) and Luanda (Angola) - the latter two were established in 2010. By means of business intelligence services, branding, identification of opportunities and information on buyers, distributors and companies with which to build strategic alliances, additionally to the support to traditional events and business rounds and support to the effective local installation of Brazilian companies, actions organized by Apex-Brasil resulted in booming exports for Brazilian companies and expansion of their ties abroad in 2010.

Achievements of Apex-Brasil in 2010

International Cooperation Articulation with global organizations to promote global business dialogue In 2010, Apex-Brasil promoted or participated in 41 international cooperation-oriented actions. The Agency leads many articulation actions to foster the global business dialogue and heads important forums that gather business leaders, such as the Brazil–United States CEO Forum, the Brazil-Mexico Strategic Business Forum (FEE) and the Brazil–United Kingdom Joint Economic and Trade Committee (JETCO). Apex-Brasil also organizes events, such as the Business Meeting for Economic and Commercial Cooperation between China and Portuguese-Speaking Countries, besides monitoring mechanisms for bilateral trade (with countries such as France, Germany, Argentina, Iran, Czech Republic, Chile, Colombia, among others). Within the World Association of Investment Promotion Agencies (WAIPA) and the Ibero-American Network of Trade Promotion Organizations (REDIBERO) – both headed by Apex-Brasil –, the Agency works on the articulation and cooperation with similar organizations from different countries, and on the organization of events aiming at integrating and promoting the regional image. Through this work, Apex-Brasil is building a leadership profile and strengthening the position of Brazil in investment attraction and trade promotion. International technical cooperation: capacity-building project with ITC In partnership with the International Trade Centre (ITC), Apex-Brasil develops a broad training program focused on foreign trade promotion, market analysis, business management to exports, and support to business for its employees and partners of public and private sectors. Still in 2010, ITC selected Apex-Brasil as a partner to develop an innovative methodology to assess the impacts of actions to support companies in terms of trade promotion and internationalization. This would allow for accurately measuring results of the initiatives adopted by institutions working in this field. Besides consolidating this new model, Apex-Brasil will be the first agency in the world to use it.

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Business and Competitive Intelligence Intelligence and qualified technical support at the basis of strategy The actions of Apex-Brasil are based on business and competitive intelligence as guides to Brazilian companies on entering international markets. In 2010, 62 studies on Business and Competitive Intelligence comprising 25 countries were developed. These are intelligence solutions that present analyses on the countries’ economic scenario, approaching their interchange with Brazil and their imports and disclosing the existing opportunities for Brazilian products and sectors. Moreover, these studies assess the performance of Brazilian economic sectors, the productivity and export potential of Brazilian states, and the economic outlook of global markets, besides providing subsidies to support MDIC in its trade missions, and in establishing export goals as part of the Productive Development Policy (PDP). In 2010, Apex-Brasil delivered training to 19 associations based on a methodology developed by the Agency itself to encourage more intensive use of business intelligence solutions, given that the current global scenario demanded companies to readjust strategies and criteria for the international market.

Capacity Building Programs Capacity building for Brazilian companies: passport to foreign trade The Industrial Extension for Exporting Project (PEIEX) delivers training to companies with export potential, and aims at boosting competitiveness and raising the export awareness among micro, small and medium-sized companies, as well as improving and expanding markets for companies in beginning stages of internationalization. PEIEX has 27 operational centers in ten states (Alagoas, Bahia, Ceará, Goiás, Minas Gerais, São Paulo, Pernambuco, Paraná, Rio Grande do Sul and Sergipe) to help raising the export awareness among businessmen. Up to 2010, these centers delivered training to 6,000 micro, small and medium-sized companies to enter the foreign trade business.

Achievements of Apex-Brasil in 2010

Held in agreement with universities and technology centers, the Project involves over 260 professionals specialized in the fields of strategic management, sales and marketing, human capital, finance and budget, product and manufacture, and foreign trade, who assist companies in diagnosing technical and managerial problems, and recommending solutions. After participating in the capacity building process, companies are able of engage in actions on trade promotion developed by Apex-Brasil. Capacity building as part of Integrated Sector Projects (PSIs) Another important part of Apex-Brasilâ&#x20AC;&#x2122;s strategy is the support to capacity building and training of exporting companies within the scope of Integrated Sector Projects (PSIs). In 2010, a workshop training on strategy, communication, business promotion, project management and business intelligence was delivered to over 300 professionals from partner associations. The website http://wiki.apexbrasil.com.br is a tool that Apex-Brasilâ&#x20AC;&#x2122;s partners use to follow-up on the application of solutions recommended in the PSIs, to discuss best practices, and to promote the interchange of experiences.

Special Projects

Innovative platforms for networking and business developed by Apex-Brasil have opened new opportunities to Brazilian companies, entailing significant business achievements.

Brasil Trade Project In 2010, actions for business promotion were organized abroad, with the participation of 130 trading companies representing, representando 1.194 Brazilian companies, that generated US$ 151,05 million in business deals with 220 foreign buyers. The Project’s goal is to gather mechanisms to support an organized and effective development for trading companies in their mission to put Brazilian small and medium-sized companies in contact with international buyers. In Brazil, 29% of trading companies account for 10.5% of the total amount of Brazilian exports.

Main events •

Brazil Trade Middle East – trade mission with 148 Arabian buyers and 14 trading companies representing 194 Brazilian companies (Dubai, May 2010).

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Brazil Trade Africa – business networking with 19 African importers and 60 trading companies representing 600 Brazilian companies (São Paulo, April 2010).

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Brasil Trade Ásia – trade mission with 35 Asian buyers and 16 trading companies representing 160 Brazilian companies (Singapore, September 2010).

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Ten sector-oriented business rounds – among trading companies and manufacturers of fruits, organics, ethnical products, honey, ceramic products, processed food, auto parts, furniture, apparel, and electro and electronic equipment.

Currently, the Brazilian Tradings Directory, organized by the Project, has 667 trading companies registered according to their product profile, destination countries, price range, and geographic location. In 2009, these companies have exported US$ 4.14 billion to 174 countries. This database can be freely accessed at the Internet.

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Indy Car Program In 2010, 140 Brazilian companies, 302 foreign companies and 22 sector associations have participated in promotional actions developed during Indy Car races, and closed deals of about US$ 589 million. The number of Brazilian participants â&#x20AC;&#x201D; 162 â&#x20AC;&#x201D; was 242% higher than in 2009. The following sectors have closed deals supported by the Indy Car Program in 2010: Machinery and Equipment (US$ 276.21 million); Information Technology and Health Care (US$ 238.85 million); Food and Beverage (US$ 53.26 million); Housing and Civil Construction (US$ 13.55 million); Entertainment and Services (US$ 6.17 million); and Fashion (US$ 1.75 million). The Indy Car Program is an innovative business platform that facilitates the entry of Brazilian products and services in areas of the North-American market where traditional promotional actions (such as trade fairs and conferences) fail to reach all targeted buyers, or where the strategies fail to massively reach the NorthAmerican audience, notably at regional level. The Project includes bolder actions on trade promotion in a strategic market to the Brazilian economy. The initiative facilitates business rounds and includes dissemination of Brazilian products during the races in the United States, Japan, Canada and Brazil; advertisement in radio and TV stations; tastings and a broad marketing work with the Brasil Brand. The participation of Brazil in Indy Car races is also aimed at strengthening the Brazilian leadership in the sector of clean, renewable energy technology: ethanol that fuels all Indy cars is produced in Brazil from sugarcane.

Carnival Project In 2010, business rounds organized by Apex-Brasil and the 21 partner associations participating in the Carnival Project have attracted over 200 foreign guests, among entrepreneurs, journalists and opinion builders from 25 different countries. Business deals resulting from the event have reached R$ 118.5 million in the following 12 months.

Special Projects

The Carnival Project takes advantage of the great worldwide visibility of Brazilian Carnival to attract foreign buyers and investors. Held in partnership with business associations from different sectors, this action strengthens the ties between Brazilian entrepreneurs and foreign buyers, thus enhancing the climate for business during Carnival time.

Expo Xangai 2010 Apex-Brasil coordinated the Brazilian participation in the most popular Universal Exhibition ever: the Expo 2010 Shanghai, which was attended by 73.08 million visitors. The Brazil Pavilion welcomed 2,6 million visitors. hosted 119 cultural performances to an audience of over 33,000 people, and had 1,574 participants in its business agenda. The event counted on the participation of over 300 representatives of 20 Brazilian states and municipalities, and 780 participants in five theme forums. In 2009, Apex-Brasil was appointed by the Ministry of Development, Industry and Foreign Trade to coordinate Brazilâ&#x20AC;&#x2122;s participation in Expo 2010 Shanghai, because of its experience in organizing international events, and because of the Brazilian governmentâ&#x20AC;&#x2122;s strategic decision that, besides being an opportunity of showcasing the country, the Universal Exhibition would serve as a business platform to foster Brazil-China trade relations. The Asian country is now the main trade partner of Brazil and, over the next 10 years, it is expected to face an increase in consumption due to its consistent economic growth, size and dynamism of its market.

Regional Leadership

International Organizations and Forums Apex-Brasil leads many articulation actions to foster the global business dialogue, including the coordination of important business forums and international organizations, thus building a profile of leadership and becoming a regional benchmark, while strengthening the position of Brazil in trade promotion and investment attraction. WAIPA – in 2010, the president of Apex-Brasil, Alessandro Teixeira, was re-elected to head the World Association of Investment Promotion Agencies (WAIPA), which gathers 244 investment promotion agencies from 162 countries. REDIBERO – since 2009, Apex-Brasil heads the Ibero-American Network of Trade Promotion Organizations (REDIBERO), which represents 22 countries from Latin America and the Caribbean, and is consolidated as a regional benchmark for good practices for export promotion. INTERNATIONAL FORUMS – Apex-Brasil coordinates important global forums, such as the Brazil-Mexico Strategic Business Forum, the Brazil-United States CEO Forum, the Brazil-United Kingdom Joint Economic and Trade Committee (JETCO), and the Brazil-India Forum.

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Awards International Reward TPO Network Awards – Best TPO from a Developing Country On October 15, 2010, in the City of Mexico, Apex-Brasil was awarded as the Best Trade Promotion Organization in the world among developing countries. The TPO Network Awards was granted by the International Trade Centre (ITC) – an agency of the World Trade Organization (WTO) and the United Nations (UN) –, which is in charge of promoting technical cooperation in foreign trade. Before granting the award, ITC assessed innovative and excellence actions for the development of exports. Apex-Brasil won the prize presenting the Industrial Extension for Exporting Project (PEIEX) which has trained 6,000 micro, small and medium-sized companies in exports, reporting many successful cases. Innovation Award – Marketing Best – FGV-EAESP The Agency was awarded with the 2010 Marketing Best Award – one of the main marketing awards in Brazil – for the Indy Car Program. The award is organized by the Sao Paulo Business Administration School of the Getulio Vargas Foundation –(FGV-EAESP), and celebrates the most prominent companies in the planning and implementation of marketing actions on their products and services. 2010 IDEA Brasil – Leading in Exports In 2010, Apex-Brasil was awarded with the Special Prize José Mindlin, of IDEA Brasil, in the category “Leading in Exports”, which acknowledges the Agency’s efforts to foster the Brazilian design in the foreign market. As the main Brazilian design award, IDEA Brasil automatically accredits winners for the International Design Excellence Awards (IDEA) – the main prize for this industry in the USA, and one of the most important awards in the world –, which is sponsored by the Industrial Designers Society of America (IDSA).

Regional Leadership

FIHAV 2010 – Brazilian Pavilion – Grand Prix of Integrated Publicity and Communication During 2010 FIHAV (International Havana Fair), the Brazilian Pavilion – designed and arranged by ApexBrasil – was awarded, for the fourth consecutive time, the Grand Prix of Integrated Publicity and Communication, granted by the Cuban Association of Social Communicators.

Contacts

Apex-Brasil - Brazilian Exports and Investments Promotion Agency President: Alessandro Teixeira Business Director: Maurício Borges Management and Planning Director: Ricardo Schaefer Apex-Brasil SBN, Quadra 02, Lote 11, Edifício Apex-Brasil, CEP 70.040-020 - Brasília DF apexbrasil@apexbrasil.com.br | www.apexbrasil.com.br | Telephone: +55 (61) 3426-0202

Business Support Centers

Apex-Brasil Desks

CN Bruxelas Contact: Rui da Cunha e Alex Figueiredo Telephone: +32 (0) 221 105 30 Cellphone: +32 (0) 478 914 751 Cellphone: +32 (0) 486 997 228 cn.bruxelas@apexbrasil.com.br

Amazonas - FIEAM Av. Joaquim Nabuco, 1919, Térreo - Centro ZIP: 69020-031 – Manaus (AM) Contact: Luiz Otávio Guimarães Telephone: +55 (92) 3631 0907 +55 (92) 3631 0899

Pernambuco – FIEPE Avenida Cruz Cabugá, 767, Edifício Casa da Indústria, 5º andar ZIP: 50040-911 – Recife (PE) Contact: Marcela Cardoso Telephone: +55 (81) 3412 8363

BSC Dubai Contact: Fabiana Giuntini Giffoni Telephone: + 971 (0) 4 885 5404 Fax: + 971 (0) 4 885 5405 cn.dubai@apexbrasil.com.br

Ceará – FIEC Avenida Barão de Studart, 1.980, 2º andar ZIP: 60120-901 – Fortaleza (CE) Contact: João Kertch Telephone: +55 (85) 3421 5417

Rio de Grande do Sul – FIERGS Avenida Assis Brasil, 8787 ZIP: 91140-001 – Porto Alegre (RS) Contact: Gustavo Ludwig Telephone: +55 (51) 3347 8675

BSC Havana Contact: Hipolito Gaspar Telephone: + 537 204 1878 + 537 204-1879 cn.cuba@apexbrasil.com.br

Goiás – FIEG Ed. Albano Franco – Casa da Indústria Av. Araguaia, n.º 1544, - Centro Internacional de Negócios (3º Andar) Leste Vila Nova ZIP: 74645-070 Goiânia-GO Contact: Itana Miller Telephone: +55 (62) 3219 1765

Santa Catarina – FIESC Rodovia Admar Gonzaga, 2.765 ZIP: 8034-001 – Florianópolis (SC) Contact: Helena Carla de Luca Telephone: +55 (48) 3332 3015

CN Luanda Contact: Alexandre Trabbold Cellphone: + 244 921 116 000 Cellphone: +55 (11) 8642 3262 alexandre.trabbold@apexbrasil.com.br BSC Miami Contact: Silvia Breda Pierson Telephone: +1 305 704 3502 Fax: +1 305 704 3505 cn.eua@apexbrasil.com.br BSC Moscow Contact: Yuri Ribeiro Telephone: +7 495 967 7901 Fax: +7 495 967 7600 cn.russia@apexbrasil.com.br BSC Beijing Contact: Cesar Yu Telephone: +86 10 5969 5333 Fax: +86 10 5969 5123 cn.china@apexbrasil.com.br

Mato Grosso do Sul – FIEMS Avenida Afonso Pena, 1.206, 1º andar ZIP: 9005-901 – Campo Grande (MS) Contact: Andrea Elossais Telephone: +55 (67) 3389 9000

São Paulo – FIESP Avenida Paulista, 1.313, 4º andar ZIP: 01311-923 – São Paulo (SP) Contact: Samir Neto Telephone: +55 (11) 3549 4616

Minas Gerais – FIEMG Rua Timbiras, 1200, 8º Andar Funcionários – ZIP 30140-060 Belo Horizonte/MG Contact: Miriam Moraes Euclides Telephone: +55 (31) 3213 8263 Paraná – FIEP Avenida Cândido de Abreu, 200, 5º andar ZIP: 80530-902 – Curitiba (PR) Contact: Alethéa de Freitas Macena Telephone: +55 (41) 3271 9106/9869 Fax: +55 (41) 3271 9120