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portfolio pre
2012
TATA Communications areas : Campaign Pitch clients : TATA Communications Ltd. roles : Concept, Design, Visualization and Brand Overview writer: Rob Sears cd: Will Shepherd
art: Ian Boyle and David Brown ce: Stephen Meade
TATA Communications is a leading global provider of The New World of Communications, it leverages its advanced solutions capabilities and domain expertise across its global network to deliver managed solutions to multinational enterprises. By amplifying the humanity, modernity and energy aspects on their existing brand guidelines, the team began building on a new brand idea: ‘Release The Energy Of Everyone’. With this brand idea, TATA believes that their purpose is to connect the endless energy found among people and to release it to bring new progress and productivity in businesses around the world. A suite of press and online awareness advertising was created along side interactive exhibitions and events. Under a sub-branding named ‘Energised’, many rich-media internal communications was created to share TATA business brand strategy with the global team.
96 Sheets Billboard In Situ
48 Sheets Billboards and Press Ads
Trade Show Stands
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TATA Communications
Press Ads In Situ
Internal Press Ads
Internal E-Newsletter
Internal E-zine and Smart Phone App alexander ng
TATA Communications Formula 1™ areas : Partnership Campaign Pitch clients : TATA Communications Ltd. and Formula 1™ roles : Concept, Design, Visualization and Brand Overview writer: Rob Sears cd: Will Shepherd
TATA Communications is a leading provider of The New World of Communications. Seeking to raise its global profile, TATA announced a multi-year technology service and marketing agreement with Formula 1™ Management. With its undersea cables, TATA Communications will deliver world-class connectivity to all 20 Formula 1™ race locations globally. The joint efforts of our teams in London, New York and Mumbai saw to a successful pitch win. The brand idea ‘Release The Energy Of Everyone’ which we have previously created was further enhanced and infused with a sense of speed along the F1 stories. A large number of high impact communications are proposed to create awareness of partnership and to generate the TATA offices internally with F1 pride. The key message we bring across is that F1 can now achieve new performance levels with TATA’s new levels of connectivity.
art: Ian Boyle and David Brown ce: Stephen Meade
Press Ads on Media Magazines
Hardback Account of the Partnership and the F1 Story
VIP Pass On Arrival in Race City and Formula 3 Track Pass
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TATA Communications Formula 1™
Strategically place Billboard on routes to the race event
Trade Show Stands and Business Events
High Impact Direct Mailer with USB Projectors for CEO/CTO
High Impact Gift Pack for CEO/CTO, IT Manager and Team
Events Memorabilia for C-level Executives alexander ng
Mobil 1 East vs West areas : Campaign Identity clients : Exxon Mobil Corporation roles : Concept, Design, Visualization and Brand Overview writer: Rob Sears cd: Will Shepherd
art: Ian Boyle and Bjorn Altmann ce: Stephen Meade
Recognised as one of the world’s leading synthetic motor oil brand, Mobil 1 was looking for a distinctive campaign for its Russian branch. A promotional game show idea was proposed to Mobil 1 Russia. In the show, two selected drivers take on a race of a lifetime from their starting points nine time zones apart at opposite ends of the country. Team West will be starting from the world’s traffic capital, Moscow, while Team East in Magadan, a remote town. Their finishing point is Krasnoyarsk, in the middle of Russia. Both drivers are accompanied by a celebrity co-driver and a mechanic support team. A studio-based presenter will follow their progress and issue new challenges. They will be racing across rugged terrains in freezing temperatures and desert winds while discovering Russia and its people.
Billboard for East vs West Challenge
Billboards on Streets of Moscow
Press Ads
Competition Route Map of Russia
Twitter and Online Forums for both Eastern & Western Challenge
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Exxon Mobil Industrial Lubricants Delvac CVL areas : Campaign Identity clients : Exxon Mobil Corporation roles : Concept, Art Direction, Design, Visualization and Brand Overview writer: Alexandria Hill cd: Will Shepherd ce: Stephen Meade
As part of ExxonMobil Lubricants & Specialties, Mobil Industrial Lubricants has an unsurpassed reputation for cutting-edge lubricants with in-depth industry expertise. They deal with some of the most demanding industrial applications and they to achieve new heights in equipment productivity. Our team created a suite of digital and published communications for their whole range of Hydraulic and Synthetic Oil. That includes a desktop digital Owl Widget shaped by cogs and oil that answers any enquiries on Exxon Mobil DTE sectors. A visual identity with a concept based on momentum was also created for the Mobil Delvac CVL products for commercial vehicles.
Animated Digital Owl Widget for Exxon Mobil DTE
3D animated Online Banners for Exxon Mobil DTE
Identity for Mobil Delvac CVL
Photography Treatment
Online Ezine alexander ng
Carbon Trust areas : Campaign Pitch clients : The Carbon Trust roles : Concept, Art Direction, Design Visualization and Brand Overview writer: Rob Sears
cd: Will Shepherd
1 Camouflage along the skyline
ce: Stephen Meade
2 Thoughts bubble inflated
Carbon Trust is a not-for-profit company providing specialist support to help business and the public sector boost business returns by reducing carbon emissions, saving energy and commercialising low carbon technologies. A creative solution is required to cut through and jolt the interest of time poor, distracted business people with little interest in carbon reduction. Targeting landlords, tenants, investors and developers, a bold visual metaphor of lifting their business with Carbon Trust Thinking was created. It’s a ‘real-surreal’ scenario where thoughts can literally lift buildings and their premises. Scenes of buildings being lifted up high by cloud shaped thought bubbles were created with a mixture of photography and 3D rendering. These idea clouds cleverly reveal what Carbon Trust actually does. One of the bold intriguing proposals was to have an actual size inflated building lifted to a certain height from the city skyline.
3 Balloon starts to lift off
4 Raised above the skyline
Awareness Online Page Take Over Awareness PR Outdoor Events – Inflated Building Balloon Around One Canada Square, Canary Wharf
Engage Landlord Hi-Val Mailer
Awareness Press Ads
Engage Developer Online Page Take Over Engage Investor Press Ads
Engage CFO Press Ads
Engage Developer Press Ads alexander ng
Regus areas : Campaign Pitch clients : Regus plc roles : Concept, Art Direction, Design Visualization and Brand Overview writer: Rob Sears
cd: Will Shepherd
Regus is a global organisation with business centres in 88 countries. They offer companies all around the world flexible workspaces that enable them to do business more effectively. They have offices, meeting rooms, business lounges and the world’s largest network of video communication studios. In a chance to pitch for a new campaign, our team produced a creative route named ‘The Tailored Office’. Outlining office buildings with the silhouettes of modern day business professionals, the visual becomes a metaphor for office space that is tailored precisely to consumers. This core graphic device delivers a powerful message about flexibility and its competitive advantage, with extensions to TV commercials and online 3D animations.
ce: Stephen Meade
96 Sheets Billboard In Situ
Billboard in London Underground
48 Sheets Billboard and Press Ad Column
Billboard In Situ
30 Seconds TV Commercial
3D Animated Online Banner alexander ng
Cuprinol areas : Campaign and Identity clients : Akzo Nobel N. V. roles : Concept, Art Direction, Design, Visualization and Brand Overview writer: Alexandria Hill
cd: Will Shepherd
20 Seconds TV Commercial
Press Ad on Daily Mail Magazine
Protecting and preserving wood for over 75 years, Cuprinol is the leading brand in the Garden Woodcare sector in Britain. They provide a whole range of easy to use treatment products. The Wood Preservation Society (WPS) advises many different aspects of woodcare solutions to help consumers make the most of their gardens. In our creative approaches for WPS, we have been inducing a sense of summery quirkiness, fun-loving and British patriotism throughout. With a classic approach of Before & After scenarios, we came up with a series of press ads featuring different key products. Both the results and the process of art directing it was a jolly fun scene. This was followed by a TV commercial in the following year featuring real people and real winners picked from a competition of the most amazing garden transformation with Cuprinol Products. A series of other proposed outdoor campaigns and related product Logos have been created as well.
Online Home Page
Press Ad on Telegraph Newspaper
Outdoor Campaign
Press Ad on Sunday Daily Mail Magazine
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Hammerite UK areas : Campaign clients : Akzo Nobel N. V. roles : Concept, Visualization and Design writer: Rob Sears cd: Will Shepherd
Hammerite is range of Metal Paint Products of Akzo Nobel. The campaign emphasizes the message of longer lasting protection and minimal surface preparation requirement compared to conventional paints. The team’s quirky but intriguing approach was to transport the audience to an extreme environmental situation or extreme product tests where these applied metal surfaces still stand bright and shiny. Visualization on a few ‘documentary poster-like’ press ads gave a boost in bringing these ideas alive.
art: Ian Boyle and David Brown
Extreme Protection, Sahara Desert
Extreme Protection Point Of Sales Extreme Protection, Under The Sea Press Ad
Nothing Lasts Longer Press Ad
Nothing Lasts Longer Press Ad
Dedication Press Ad Scamps
Nothing Lasts Longer Animated Online Banner
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Pre-Deco Polycell areas : Campaign Identity clients : Akzo Nobel N. V. roles : Concept, Art Direction, Design, Visualization and Brand Overview writer: Alexandria Hill
Akzo Nobel Brand for Pre-Deco DIY products are known as a few different names in the EU. Known in the UK as Polycell, its products range from fillers and wall treatments to damp seals and building adhesives. ‘Confidence campaign’ was an initial proposed idea to encourage the target audiences to face their inner monsters and fears on Pre-Deco work. Extracting the prominent tick symbol from the logo, a series of press ads and ‘We’ll show you how’ online videos were art directed with a campaign idea of ticking the right boxes and choosing the right choices. An identity for a brand idea of a preparation coach was created for the public as well as internal communications. A range of animated transition graphics was created as well.
cd: Will Shepherd
Proposed Press Ad – Confidence Campaign
Press Ad in DIY Magazines Brand Idea Digital and Video Guide for Pre-Deco
Animated Logo and Transition Graphics for ‘We’ll Show You How’ Video Guides
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Healthy Beast areas : Brand Identity clients : Healthy Beast Pte Ltd roles : Concept, Design, Visualization and Brand Overview cd: Malcolm Hatton
Healthy Beast is an Oxfordshire based specialist Equine Therapy Centre offering a variety of complementary therapy, acupuncture and education in essential oil therapy for animals. They had created the perfect environment for horses to recover from illnesses and injuries. It’s also a place for competition horses to take some time out to recuperate. The name ‘Healthy Beast’ was the outcome of a brand workshop with the clients who like to be associated as a bunch of fun loving, warm and holistic animal lovers. A quirky approach was chosen to develop their corporate identity which resulted in a creation of an entire set of ligature. The overall identity not only reflects the liveliness of the therapy center, it also gives their customers the confidence in what they do best.
team: Sarah Morris
Pets Accessories and Uniform T-shirts
Corporate Stationeries and Brochure
Ligature on Corporate Brochure
Online Website
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NESCAFÉ Bringing Britain To Life areas : Campaign Identity clients : NESTLÉ PROFESSIONAL roles : Concept, Art Direction, Design, Visualization and Brand Overview writer: Alexandria Hill art: Paula Amaral cd: Will Shepherd ce: Stephen Meade
Everyday NESCAFÉ is bringing Britain to life. From the indulgent flavour of NESCAFÉ Milano to the energy boosting NESCAFÉ &Go, their coffee has become the fuel that keeps individuals in the UK going through the day. With this new brand idea, ‘Bringing Britain To Life’, an over-arching visual identity was created to pull all NESCAFÉ brands together. Photographing real people from across the country in real situations enjoying NESCAFÉ in their daily life is an essential area to this new identity. A Union Jack coffee mnemonic was created as one of the campaign’s hallmarks with the prominent colour of each product brands applied onto it. With this new approach, the tone of voice for each product brands is further differentiated without losing the look as an identical brand. This identity aims to revitalise and lift the image of NESCAFÉ brand within the British audience.
Billboard In Situ
Press Ads and product colour codes
Brand Guidelines
Magazine Column
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Chef areas : Campaign Identity clients : NESTLÉ PROFESSIONAL roles : Concept, Design, Visualization and Brand Overview writer: Rob Sears cd: Will Shepherd
art: Paula Amaral and David Brown ce: Stephen Meade
Developed by chefs for chefs, Chef product culinary bases are NESTLÉ PROFESSIONAL products dedicated to give professionals the precision for creating truly exceptional cuisine. With the introduction of their jus, fonds, fumets and flakes across the UK, France and other parts of Europe, a series of recipes for fine dining gourmet are produced. A web site and smart phone app named ‘Discovered’ was proposed to Chef. It’s an online forum for ambitious young chefs to post their resumes, signature dishes and get discovered. The site also contains news on featured chefs, discussion panels for professionals, information on popular cuisines, and a user-friendly search engine. A Chef cuisine recipe booklet was also proposed, as these paper engineered booklets not only serve as regular recipe flip books, they are also posters for chefs to pin up against the walls in their kitchens.
Online Home Page
Phone App
Chef Profile and Featured Cuisine Page
Recipe Poster – Folded as a 16pp Booklet or as a Pin-Up on the Kitchen Wall
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Barclays Premier University areas : Campaign Identity clients : Barclays Premier roles : Concept, Art Direction, Design and Brand Overview writer: Alexandria Hill
Set up by Barclays Premier Banking, Barclays Premier University is a program catered for all Relationship Managers in its branches within the EU. Our team came up with this idea of deploying the essence of a University launch while maintaining the bank’s premium qualities. ‘Eximius Existo’ the Latin words for ‘Be Extraordinary’ was used as a slogan and incorporated into a university crest we created. We then introduced a series of photography images which were art directed with a subtle hint of University life while maintaining the bank’s premium qualities. This was followed by a series of press ads, prospectus brochures, certificates and direct mailers. The campaign was designed to target both Relationship Managers and their Senior Managers who are their motivators to enrol.
cd: Will Shepherd
Press Ads
Corporate Prospectus Brochure
Direct Mailer, Table Top Flag, Certificate and Scarf
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Barclays Contactless areas : Campaign clients : Barclays (Barclaycard) roles : Design and Brand Overview writer: Rob Sears cd: Will Shepherd
Barclays is the first UK bank to launch the Contactless payment system, enabling users to perform secure payments by just waving their card over a reader at the point of sale. Juxtaposing the universal Contactless smart card reader symbol with basic daily purchases of our targeted audience, a range of press ads were published all over the UK. Abundant below-the-line publications were also produced to spread the word for both public and internal communications.
art: Ian Boyle and David Brown
Press Ads In Situ
Press Ads
Public and Internal Communication Guides alexander ng
Royal London 360˚ areas : Brand Identity clients : Royal London 360˚ roles : Concept, Design, Visualization and Brand Overview team: Mark Leman, Russel Miller, Laura De Medeiros cd: Mark Anderson
Royal London 360_ is an international business formed by the coming together of Scottish Life International and Scottish Provident International. It is backed by its parent company Royal London, the largest mutual life and pension company in the UK. The name Royal London 360_ perfectly described its all-round approach in developing investment products to the international market place, providing trust and tax-planning solutions. Black and white photography was used together with the corporate red colour against a dominating white background to present a striking yet sophisticated brand identity that revolves around their theme of ‘You can count on us’. Numbers and the 360_ metaphor were always the priority of the brand language. To further enhance the idea of 360_, the London South Banks was photographed with a wide-angle lens and presented within a concertina fold corporate brochure.
Concertina Fold Corporate Brochure Reveals like a Normal Brochure
Corporate Product Brochure and Investment Guide
Brochure Unfolds
Fully Extended Concertina Fold Corporate Brochure
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Royal London 360Ëš
Utilising the Degree Graphic Symbol
Investor Brochure
Table Top Pop Out Direct Mailer and Brand Accessories
Corporate and Investor Brochure spreads
Product Brochure Spreads
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Scottish Life areas : Brand Identity clients : Scottish Life roles : Concept, Design and Brand Overview
Scottish Life, a division of Royal London Mutual Insurance Society Limited, requires a brand refresh targeted at intermediaries like IFA, pension trustees, end customers, investment and fund managers. The brief was to achieve one big idea that is ingenious, accessible, confident, courageous and can be executed with flexibility. A clean and stylish ‘White on white’ styled photography approach was introduced into the brand. The new style provides a very distinctive and contemporary visual identity evoking simplicity and clarity. Flavour is added by areas of bright colour that denote the individual, the group and the type of investments. A distinctive colour coding was also added into the corporate streams of communication.
team: Mark Leman, Russel Miller, Laura De Medeiros cd: Matt Frost
Investment Handbook
Individual Pension Statement
Corporate Pensions Brochure and Guide
Colour Coding for Investments, Group, Corporate and Individual Streams of Communication
Pension Statement
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Life Trust Insurance plc areas : Brand Identity clients : Life Trust Insurance plc roles : Concept, Design and Brand Overview team: Mark Leman, Russel Miller, Laura De Medeiros cd: Matt Frost
Life Trust is a new company in the financial services market. It is set up to offer innovative products to help consumers feel financially secure about the prospect of living a longer life. The brief was to create a series of communications and IFA materials that break away from the clutter. One of the brand essence was the use of white space that enhances Life Trust brand values about clarity. Illustrations composed by just numerals and lines were proposed to give the brand a unique, optimistic and fresh look. The continuous graphical lines represented ‘Life Lines’ and the numbers depicted figures and longevity. The simplicity of this brand allows it to really stand out in the Financial market.
Brand Guidelines, Folder, Case Studies Corporate and Product Brochures
Sales Aid, Case Studies and Adviser Guide Materials
Brochure Spreads
Spreads from the Brand Guidelines
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Toshiba UK areas : Campaign Identity clients : Toshiba Information Systems (UK) Ltd Toshiba of Europe Ltd roles : Concept, Design, Visualization, Brand Refresh and Art Directing on 3D Model Rendering writer: Rob Sears cd: Will Shepherd
The UK launch for Toshiba Z830 Series Ultrabook Laptop was an outcome of a successful pitch our team won. The campaign consists of online advertising, billboards and press ads on the London Underground, British Rails, various transportation terminals, newspapers and magazines around the UK. The emphasis of this campaign was the ultra thin features of the Ultrabook. This campaign involves refreshing the design of Toshiba UK brand and art directing a series of 3D model rendering. In another brand identity proposal to Toshiba Europe, the Toshiba Red was explored on different abstract background textures to create a distinctively stylish sleek look and feel.
art: Ian Boyle ce: Stephen Meade
Panel Press Ads on British Rail and London Underground
Billboards in London Heathrow Terminal 5
Press Ads on Metro Newspaper
Online Launch Campaign Folded Press Ad on T3 Magazine alexander ng
Toshiba Europe
Brand Packaging Graphics for Toshiba Europe
Online Website Home Page
Catalogue and Datasheet
Press Ad Online Website Product Page
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Angela’s Ashes Typographical Experience areas : Animated Motion Graphic roles : Concept, Storyboarding, Design and Visualization
A three-and-a-half minutes of animated narrative about the story of Angela’s Ashes by Frank McCourt. Simplicity is the key essence of this piece. Utilising the monitor screen as a window into a rainy depressing world, the animated alphabets behaves in the natural movement of rain. Audience can choose to either read along with the narration or be mesmerised by the moving letters. Screened in Annecy International Animated Film Festival in 2002 it was enlisted in the Passion Pictures show reel. Nominated in the New Director D&AD 2002 Campaign Screen (UK) and awarded Best Non Narrative Film in iCastelli Animati Italy.
team: Damien Borowik, Sung Hoon Kang
Screens from Angela’s Ashes Typographical Experience
Story Board
Initial Scampsw
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alexander ng curriculum vitae
Portfolio
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portfolio pre
2012