a alexander ng
portfolio
2016 to
2018 part
b
POSB Cashback Bonus POSB Campaign Launch areas : Campaign Launch client : DBS Bank Ltd. CBG Consumer Banking roles : Art Direction, Design, Visualization and Brand Overview art lead: Bryan Chng cd: Francis Ooi and Chris Lim cco: Neil Johnson
Branch Supergraphics and Outdoor Ads
POSB Cashback Bonus POSB Campaign Launch
Full Page Launch Press Ad
Half Page Launch Press Ad
POSB Cashback Bonus POSB Campaign Launch
• In-branch Ads and Digital Posters • Pull Up Y-Standees • Floor Stickers Punchy messages greeted every visitor to the branch.
POSB Cashback Bonus POSB Campaign Launch
POSB Cashback Bonus POSB Campaign Launch
ATM Poster Ads While they’re withdrawing cash, tell them how they could get more.
POSB Cashback Bonus POSB Campaign Launch
POSB Cashback Bonus POSB Campaign Launch
POSB Cashback Bonus POSB Campaign Launch
• Landing Page • Online Calculator Making all the right moves online.
POSB Cashback Bonus POSB Campaign Launch
• Animated Online Banners • Home Page Pweb Carousel • Social Media Posts Kicking up a digital storm.
POSB Cashback Bonus POSB Campaign Launch
POSB Cashback Bonus POSB Campaign Launch
Interactive Outddor Media 6 Sheet Poster
POSB Cashback Bonus POSB Campaign Launch
Light Box 6 Sheet Poster on the reverse side
Interactove Media in Busy Downtown Orchard Mid-Point and One Raffles Quay
POSB Cashback Bonus POSB Campaign Launch areas : Campaign Launch client : DBS Bank Ltd. CBG Consumer Banking roles : Concept, Art Direction, Design, Visualization and Brand Overview writer: Joseph Seah art lead: Bryan Chng cd: Francis Ooi and Chris Lim cco: Neil Johnson
Interactive outddor media 6 sheet poster
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POSB Cashback Bonus POSB Campaign Launch
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POSB Cashback Bonus POSB Campaign Launch areas : Campaign Launch client : DBS Bank Ltd. CBG Consumer Banking roles : Concept, Art Direction, Design, Visualization and Brand Overview writer: Joseph Seah art lead: Bryan Chng cd: Francis Ooi and Chris Lim cco: Neil Johnson
SGAG coverage Interactive Outddor Media 6 Sheet Poster
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POSB Cashback Bonus POSB Campaign Launch
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POSB Cashback Bonus POSB Campaign Launch areas : Campaign Launch client : DBS Bank Ltd. CBG Consumer Banking roles : Concept, Art Direction, Design, Visualization and Brand Overview writer: Joseph Seah senior-art lead: Bryan Chng cd: Francis Ooi and Chris Lim cco: Neil Johnson
TVC and Online Video
POSB Cashback Bonus POSB Campaign Launch
POSB Retirement POSB Campaign Launch areas : Campaign Launch client : DBS Bank Ltd. CBG Consumer Banking roles : Concept, Art Direction, Design, Visualization and Brand Overview creative group head lead / writer: Juliana Koh art in colab: Sarah Inez cd: Francis Ooi
Bus Internal Panels
Bus Exterior Decal
POSB Retirement POSB Campaign Launch
POSB Retirement POSB Campaign Launch
OOH Branch Outward Facing Supergraphics
POSB Retirement POSB Campaign Launch
POSB Retirement POSB Campaign Launch
In-Branch Supergraphics, Digital Posters, Pillar Wraps, Door Decals and Counter Top Panels.
POSB Retirement POSB Campaign Launch
Facebook Linkshare Post
POSB Retirement POSB Campaign Launch
Digital Banners Series 1
Digital Banners Series 2
Digital Banners Series 3
POSB Retirement POSB Campaign Launch
Product Page
POSB Retirement POSB Campaign Launch
Online Digital Banners leading to the Quiz Microsite
Facebook Linkshare Post leading to the Quiz Microsite
POSB Retirement POSB Campaign Launch
QUIZ MICROSITE Landing Page and Result Pages
DBS + POSB Customer Compliment Campaign DBS + POSB Campaign Launch areas : Campaign Launch client : DBS Bank Ltd. GSMC roles : Concept, Art Direction, Design, Visualization and Brand Overview writer: Jyh Yeong Lee cd: Francis Ooi
Social Media Posts Good things must share, and share and share.
DBS + POSB Customer Compliment Campaign DBS + POSB Campaign Launch
DBS + POSB Customer Compliment Campaign DBS + POSB Campaign Launch areas : Campaign Launch client : DBS Bank Ltd. GSMC roles : Concept, Art Direction, Design, Visualization and Brand Overview writer: Jyh Yeong Lee cd: Francis Ooi
Social Media Posts Good things must share, and share and share.
DBS + POSB Customer Compliment Campaign DBS + POSB Campaign Launch
DBS + POSB Customer Compliment Campaign DBS + POSB Campaign Launch
• In-Branch Communications • Online Digital Banners Gentle reminders at the point of service.
DBS + POSB Customer Compliment Campaign DBS + POSB Campaign Launch
In-Branch Animated Digital Poster
DBS + POSB Customer Compliment Campaign DBS + POSB Campaign Launch
• In-Branch Communications • Online Digital Banners Gentle reminders at the point of service.
DBS + POSB Customer Compliment Campaign DBS + POSB Campaign Launch
In-Branch Animated Digital Poster
POSB Chat Banking POSB Campaign Launch areas : Campaign Launch client : DBS Bank Ltd. CBG Consumer Banking roles : Concept, Art Direction, Design, Visualization and Brand Overview creative group head lead / writer: Juliana Koh cd: Francis Ooi
Mobile Ad
Full Page Press Ad
POSB Chat Banking POSB Campaign Launch
Various Online Banners
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Social Advertising Facebook Post and Video
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POSB Chat Banking POSB Campaign Phase 2 Launch areas : Campaign Launch client : DBS Bank Ltd. CBG Consumer Banking roles : Concept, Art Direction, Design, Visualization and Brand Overview creative lead / writer: Juliana Koh cd: Francis Ooi
Electronic Direct Mailer
Full Page Press Ad
POSB Chat Banking POSB Campaign Phase 2 Launch
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Social Advertising Facebook Post and Video
Pweb Carousel on POSB Home Page
DBS + POSB Chatbot areas : Campaign Launch client : DBS Bank Ltd. CBG Consumer Banking roles : Concept, Art Direction, Design, Visualization and Brand Overview creative group head lead / writer: Juliana Koh cd: Francis Ooi
Chatbot Character/Mascot
Pweb Carousel on DBS Home Page Product Page on DBS Website
DBS + POSB Chatbot
Chatbot Character/Mascot
Pweb Carousel on POSB Home Page Product Page on POSB Website
a alexander ng
portfolio
2016 to
2018 part
b