AL CV 2021

Page 1

a alexander ng

curriculum vitae


alexander ng curriculum vitae

Jul 2007 — Mar 2009 Tangible UK London

MA MCSD +65 9108 7179 axela@talk21.com

Previously known as Tangible Financial & CCHM:Ping As part of the agency’s tangible assets, my role as a creative designer involve in generating ideas, solving advertising and brand design issues. I coordinate closely with account teams, digital teams and production departments on various pitches and commissioned projects. Tangible Financial has previously won numerous Midas and Money Marketing Awards. It is a brand-minded integrated agency with a primary aim on achieving distinctive financial brands and producing engaging advertising communications.

Driven by a desire to establish an emotional connection that differentiates client’s brands. portfolio:

be.net /axela behance.net /axela/resume issuu.com/alexanderng1

Key Projects : BNP Paribas, Schroders, Scottish Life, Witan, AAC Capital, Britannia, Life Trust PLC, Munich Re and Partnership.

Jan 2007 — Jun 2007 Brand Architects London Graphic and Interactive Designer.

Key Projects : Benfield, Totaljobs.com, Alconeras and KG Fruits.

Professional Experience

Sep 2003 — Jan 2007 Splash of Paint Limited Reading

Aug 2019 –— Present MRM McCann Worldwide, Singapore Key Projects : Microsoft, Cisco Systems, Starbucks Asia Pacific, Nestlé Purina SuperCoat, Mastercard, Enfa Lazada, Subway. Pitch Works : Microsoft, Starbucks Asia Pacific, Walt Disney Pixar, Marvel Entertainment Disney, Fox Sports, SkillsFuture Singapore.

Apr 2012 –— Aug 2019 DDB, Tribal Singapore As the most awarded agency in Singapore, it has a fast pace environment which allows me to be heavily involved in art directing on various new campaigns and initiative pitches. As an art driector and senior creative, I work closely with different copy-writers, account teams and a very supportive production studio. My team main account is DBS Bank (Development Bank of Singapore) and we handle most of it’s above-the-line creative campaigns. The creative spread across a wide spectrum of services the banks offers, ranging from exclusive private banking wealth sectors to the main stream consumer end products. The team also handle internal communications campaigns across various departments of this financial body. Apart from working on DBS and it’s affiliated projects, I was also actively involved in various pitches.

Key Projects : DBS Bank (DBS Wealth, DBS CBG Consumer Banking Group, DBS GSMC Group, various DBS initiatives and collaborations), POSB Bank, National Library Board, Jewel Changi Airport and Manulife. Pitch Works : Changi Airport, BMW Singapore, Sony, Walls Ice-Cream, Singapore Institute of Management, Central Provident Fund and National Council of Social Service.

Jan 2012 — Mar 2012 Freelance Creative at Peppermnt Singapore

Jun 2009 –— Jan 2012 McCann Erickson, Enterprise London I was with McCann London Enterprise as an Art Director and Senior Designer. Playing a key role in my team that requires me to manage an spectrum of creatives from generating ideas to art directing photoshoots and managing brand issues on design production. Working at McCann, an award winning agency, I thrive in the fast pace environment, always requiring me to work simultaneously with a number of accounts, digital and production teams. The team is constantly working on different pitches while sustaining both our main charter BtoB and BtoC accounts. Additionally, it had provided me opportunities to collaborate with other prominent divisions such as McCann Erickson World Group, Future Brand, Chrome (Post Production) and other related company on various pitches.

Key Projects : Akzo Nobel, Barclays, BMW, Exxon Mobil, Lufthansa, Kimberly–Clark, Mastercard, NESTLE Professional, Activyl, DSM, SAGA, Tragus and Virgin. Pitch Works : TATA, Deloitte, HTC, Carbon Trust, Regus, Pritt, Buscopan and Merck.

Mar 2009 — Jun 2009 Freelance Creative in various Advertising and Design Studios in London

As a key member in the team, my involvement entails conceptualisation to design art direction and coordination with account managers and IT specialists on delivering creative solutions. SOP received both Campaign Fresh Awards and Marketing Design Awards in 2005. It is a communications consultancy driven by its methodology of Brand New Thinking™ and Mirror Marketing™.

Key Projects : Mitsubishi Motors Europe, Office Depot, DHL Europe, Anvil Trust, Royal College of Music, Sanity Group, Foundation IT and The Institution of Engineering & Technology.

June 2002 — Nov 2002 Think Farm London Previously known as 4i Group Graphic and Interactive Designer.

Key Projects : Virgin Radio, GreenPeace, Vertigo, 1st Byte and TeleWare Telecommunications.

Jul 2003 — Sep 2003 Network Photographers Limited London Key Projects : The Guardian and Various Media groups.

May2003 — Jul 2003 Tunelight Design London Key Projects : Metro Tartan Distribution UK.

Feb 2003 — Apr 2003 Singapore Asian Fashion Week 2003: Digiland Productions Events : Mercedes, La Perla, LUXE, Bella Superclub, Bollywood Cutting Edge.

Feb 2003 — Apr 2003 Trine Design Associates London Key Projects : Asia Europe Foundation, Haworth Asia Pacific, Banyan Tree, Pan Pacific Singapore and Heidelberg.

Jan 2000 — Apr 2000 Net-wise Communication London

Feb 1999 — Sep 1999 Pandora Interactive Multimedia Studio Singapore Graphic and Interactive Designer.

Key Projects : Control Data, CB Richard Ellis, Philips Singapore, Hewlett Packard and Dell Asia pacific.

Jan 1997 — Sep 1997 Markers & Brushes | Oglivy & Mather Singapore Key Projects : TTG Asia and National Kidney Foundation.

Oct 1995 — Apr 1996 Batey Advertising Singapore Key Projects : United Overseas Bank and Singapore Airlines.


alexander ng curriculum vitae

Aug 2006 Chartered Society of Designers MCSD Member of the CSD Oct 2001 — Jul 2002 University of Arts London London College of Communication Previously known as London College of Printing MA Interactive Multi-Media

Francis Ooi Creative Director Former Executive Creative Director DDB Singapore ioosicnarf@gmail.com Michelle Tan Creative Services Tribal DDB Singapore michelle.tanmh@sg.tribalworldwide.com

Oct 1999 — Jul 2001 University of Arts London Central Saint Martins BA Hons. Graphic Design

Adam Denny Managing Director Former Managing Director of Mccann Worldgroup APAC adaminmarylebone@hotmail.com

Sep 1997 — Jan 1999 Army Military Service

Jaakko Alanko Former Managing Director of Mccann Enterprise London alanko@saqnet.co.uk

Jul 1993 — Jun 1996 Temasek Polytechnic Diploma Visual Communication Jan 1988 — Dec 1992 Nanyang Academy of Fine Arts 1982 — 1992 Cambridge GCE ‘O’ Levels and PSLE

Skills

References

Education

MA MCSD +65 9108 7179 axela@talk21.com

Creative Conceptual Thinking Art Direction and Brand Developments Versatile in Print and Digital Interactive Design

Stephen Meade Chief Executive of Mccann Worldgroup London stephen.meade@mccannlondon.com Will Sheperd Former Creative Director of Mccann Enterprise London will.shepherd@mac.com David Morris Creative Services & Studio Manager of Mccann London david.morris@mccannlondon.com Ian Boyle Director IDB Creative Former Senior Art of Mccann London ian@idb-creative.com

Team Building and Leadership Abilities Liaison with Clients and Printers Proficient in all Creative Software Skills

Awards

Basic Knowledge in most Digital Interactive and Motion Graphics Software

29th Oct 2002 7th Edition iCastelli Roma International Animated Film Festival Best Non Narrative Film Award 23rd Sept 2002 D&AD 2002 Campaign Screen London New Director Nominee

Featured

4th July 2002 PlayStation2 The Third Place London Awards for Innovation 2002

4th October 2002 Campaign Haymarket Publication London Jun 2002 — Oct 2003 TVE Television Espana Metropolis Spain Latin America 19th Kurz International Hamburg Germany Canal Plus Spain, TEIAF and Animadrid 2002 Spain 45th International Leipzig Festival Germany Dark Light 4 Digital Film Festival Ireland Annecy International Animated Film Festival France

Lucian Camp Former Chairman of Tangible Financial – London lucian.camp@luciancampconsulting.com Jonathan Spooner Former Executive Creative Director of Tangible – London spooncreative101@gmail.com Matthew Frost Creative Partner of Earnest – London Former Creative Director of Tangible Financial matt.frost@earnest-agency.com

Malcolm Hatton Managing Director of Splash of Paint – Reading malcolm.hatton@splashofpaint.com

Professor Alan Sekers Associate at University of the Arts London alsekers@mac.com Professor Phil Baines Professor Emeritus Central Saint Martins · University of the Arts London p.baines@csm.arts.ac.uk Stuart Jones Former Media Artist & Senior Research Fellow Central Saint Martins · University of the Arts London wawamoz@gmail.com


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