NETWORK MISSY ABLIN
In an effort to connect with the social network of Detroit, MODCaR joined Facebook. Slowly we made friends. People ‘liked’ us from nearby, Detroit, Ypsilanti, New York, and from afar Japan, Algeria, Chile and more. To increase our reach we began ‘liking’ organizations spanning Detroit’s film and arts communities, civic and regional pages, film festivals throughout Michigan as well as a range of national and international pages with whom we wanted to connect. Liking pages allowed us to post calls for participation, festival updates and stimulating imagery to
we tweeted @Invincible, who eventually followed us; we tweeted @BreezeeOne and were thrilled when she tweeted back...
create a digital buzz in Detroit for Imaging Detroit. We posted calls for submission on all of our newly liked pages. People ‘liked’ our calls for submission. Those who ‘liked’ MODCaR, ‘liked’ and ‘shared’ the imagery and video we posted to our page. Our reach peaked when we created an event page extending an open invitation to Imaging Detroit, 268 confirmed they were ‘going.’ In total, we ‘liked’ 211 Detroit Organizations and Businesses. We ‘liked’ 37 European organizations and 30 blogs without national boundaries. That’s 75% in Detroit, 25% outside