@MU Brand Manual

Page 1

Branding Guide for newies and forgetfull oldies


AIESEC in Mauritius

In this Manual you will find:

Brand Concepts

How to explain AIESEC Our Benefits Our values Our stakeholders Logo application Useful links


AIESEC in Mauritius

Brand Concepts

IN AIESEC


AIESEC in Mauritius

Branding: Brand Management


AIESEC in Mauritius

How to explain AIESEC


AIESEC in Mauritius

AIESEC Way


AIESEC in Mauritius

Stakeholders

Each stakeholder live the organization in a different way and we need to be ready to explain the advantages we have to offer in each case:

Organizations high quality trainees, international outlook, international exposure, direct contact with youth’s voice

Members Strategic thinking, management skills, team work, time management, planning management, working experience abroad, global elarning enviroment

Alumni networking, market positioning, sharing of experience and knowledge, possible TN Taker


AIESEC in Mauritius

BENEFITS


AIESEC in Mauritius


AIESEC in Mauritius

How we live our values




AIESEC in Mauritius

Final Goal


Respect the brand!

mi mi

mimimi

mimimi

#FAIL

AIESEC in Mauritius

Nice!

Long logo application #FAIL

Nice! #FAIL

Nice!


Short logo application

#FAIL

Nice! mimimimimi mi

mimimimi

Research Center

http://www.myaiesec.net/content/viewwiki.do?contentid=10129583 http://www.myaiesec.net/content/viewwiki.do?contentid=10154174#


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