4 Online Marketing Trends to Watch Out for in 2015 While entering a new year, the online entrepreneurs are likely to make improvements in overall business strategies. With everything, the way of online marketing is also going to take a new turn with new advancements. The year 2014 is about to close and with this closure, the entrepreneurs say good bye to some old traditions and trends, which may include their old marketing strategies. Why is this necessary for a business to keep changing its overall strategies and trends? The technology and internet together have changed the way the businesses used to communicate. Either it is marketing, advertising or publicity, the communication manners everywhere have changed on the whole, and it would not be wrong to say that technology has bring advancements in everything related to business. Businesses have to keep up with these changes, because the one, who lags behind, may fail the competition. Let’s have a look of the online marketing trends, which are likely to be prevalent in the year 2015. 1. Content Marketing Will Be More Prominent Using, informative, authentic and up-to-date content will be considered as the most effective way of marketing a business as it helps building a stronger rapport with customers. Other than relying merely on blogs and articles, the businesses will use case studies, video content, and researchintensive information to cater to the needs of their tech-savvy customers. According to the B2B Content Marketing Benchmarks report, 93% of B2B marketers revealed that they had been using content marketing in 2014, of which 42% agreed that they found the strategy more effective. A special attention will be given to mobile users because more and more online customers prefer to shop through their smartphones. To facilitate the mobile shoppers, the online businesses will invest in creating short and precise content, which customers could easily read on their mobile screens. 2. A More Diverse Social Media Marketing With increasing social media marketing importance, the brands are likely to spend the most on it. Online businesses will be more inclined towards posting the paid social media ads as these will not only give a fast recognition to their brands but will also give more exposure to their businesses in a relatively much shorter time-span. Other than posting ads, businesses will use this platform to catch customers, to publicize their business activities and to remain in the limelight through different newsfeeds. 3. Word-of-Mouth of Marketing Online business will be more motivated towards word-of-mouth marketing because this is perhaps the most effective and suitable way of giving recognition to a brand. Customers, being more demanding and aware than before, are likely to be influenced by a positive word-of-mouth from the other customers, instead of made-to-order advertisements or marketing. However, for generating encouraging review, an online business first has to prove itself through outclass service and top quality products. How an online business can bring advancements in its online customer service? Live chat software, is considered to be the most effective business tool as it has double folded the efficiency of online customer support.
Reference: Getting a Positive Word-of-Mouth is Worth More than Expensive Marketing Campaigns 4. An increased Tendency towards Occasional Marketing As with every passing day, the competition in the market is getting tougher than ever; therefore, the online businesses are tended towards grabbing opportunities such as special occasions like Christmas and New Year. The reason behind the increased occasional marketing trend is its high usefulness for giving a boost to a business. . For instance, an ad posted on the normal days and on a special occasion will generate different revenues. This is the reason when it comes to launching a new product or idea; the businesses wait for the special opportunities to take a start. Entering in the year 2015, with a new passion and planning, the enterepreurs are dreaming high to reach out to the heights of success.