IDENTITY GUIDELINES
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HANDISHI SYSTEMS BRAND GUIDELINES
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HANDISHI SYSTEMS BRAND GUIDELINES
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HANDISHI SYSTEMS BRAND GUIDELINES
T H E B RA N D
LOG O A EST H ET I C S
LOGO S K ETC H & PR O POTIO N S
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HANDISHI SYSTEMS BRAND GUIDELINES
FUL L LOGO REAL IZAT ION
T H E B RA N D
LOG O C O LO R VA R I AT I O N S
F U LL C O LO R LOGO
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HANDISHI SYSTEMS BRAND GUIDELINES
B LAC K ALPH A LO GO
FULL C O LO R O N DAR K BACKGROUND
AL P HA ON COLORED BACKGROUND
T H E B RA N D
PR I MA RY C O LO R S
LIGHT GREY C M YK: 5 8 4 9 47 15 R GB : 10 9 110 112 HEX : #6 D 6 E70
DA RK GREY C M YK: 6 8 6 1 5 9 4 6 R GB : 6 5 6 5 6 6 HEX : #41414 2
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HANDISHI SYSTEMS BRAND GUIDELINES
GREEN CM YK: 75 0 100 0 RGB: 57 181 74 HEX: #39 B54A
WHITE CM YK: 0 0 0 0 RGB: 225 225 225 HEX: #FFFFFF
T H E B RA N D
SE C ON DARY C O LO R S
A LTERNATE DA RK GREEN C M YK: 8 6 27 5 8 8 R GB : 2 13 3 119 HEX : #0 2 8 57 7
CM YK: 2 1 44 0 RGB: 251 241 164 HEX: #FBF1A4
A LTERNATE RED
A LT E R N AT E L I G H T G R E E N
C M YK: 0 9 2 8 3 0 R GB : 2 3 9 6 0 5 6 HEX : #EF 3 C 3 8
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A LT E R N AT E PA L E Y E L LOW
HANDISHI SYSTEMS BRAND GUIDELINES
CM YK: 71 4 46 0 RGB: 57 180 160 HEX: #39 B4A0
T H E B RA N D
TY PE STR U CT U R E HEADER
REACH A BROADER AUDIENCE
SUB HEADER
REACH A BROADER AUDIENCE
PARAGRAPH
Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience.
SENTENCE
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
HEADER
Product design Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience.
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HANDISHI SYSTEMS BRAND GUIDELINES
Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce. BLOCK QUOTE
Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience. Color is an integral part of Brand identity.
LISTING
Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce. • • •
QUOTE
“
Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand. But color also serves a psychological purpose by communicating a certain feeling to your audience.
Color is an integral part of Brand identity.
T H E B RA N D
TY PO G R A P H Y TITLING AND HEADER FONT
BRANDON GROTESQUE
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AaBbCc 132 Bold
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
BOLD
ABCDEFGHIJKLMNOPQRSTUVWX YZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?
AaBbCc 132 Bold Italic
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?
AaBbCc 132 Regular
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
AaBbCc 132 Regular italic
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
HANDISHI SYSTEMS BRAND GUIDELINES
T H E B RA N D
TY PO G R A P H Y BODY TEXT FONT
OPEN SANS
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AaBbCc 132 Bold
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijk lmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?
AaBbCc 132 Bold Italic
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?
AaBbCc 132 Regular
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
AaBbCc 132 Regular italic
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
HANDISHI SYSTEMS BRAND GUIDELINES
T H E B RA N D
TY PO G R A P H Y PUBLICATION HEADER TEXT
TUNGSTEN
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AaBbCc 132 Bold
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
BOLD
A B C D E FGH I J K LM NO P Q RSTUVWXYZ A b c d efg h i jk l mno pqrstuvwxyz 1 23 4 5 6 7 8 9 0 ! @#$%^& *( )_ { } -?
AaBbCc 132 Bold Italic
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
REGULAR
A B C D E FGH I J K L MNO P Q RSTU VWXYZ A b c defg h ijk lmno pqrstuvwxyz 1 2 3 4 5 6 78 9 0 ! @ # $%^ &*( )_{ } -?
AaBbCc 132 Regular
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
AaBbCc 132 Regular italic
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
HANDISHI SYSTEMS BRAND GUIDELINES
BRAND APPLICATION
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HANDISHI SYSTEMS BRAND GUIDELINES
TH E B R AND
B R AND PATTE R N
A VARIATION OF INTERLACING DIAGONAL LINES
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HANDISHI SYSTEMS BRAND GUIDELINES
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HANDISHI SYSTEMS BRAND GUIDELINES
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HANDISHI SYSTEMS BRAND GUIDELINES
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HANDISHI SYSTEMS BRAND GUIDELINES
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HANDISHI SYSTEMS BRAND GUIDELINES
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HANDISHI SYSTEMS BRAND GUIDELINES
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HANDISHI SYSTEMS BRAND GUIDELINES
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HANDISHI SYSTEMS BRAND GUIDELINES