IDENTITY GUIDELINES
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CONSTRUCTION MARKET BRAND GUIDELINES
hello! this is our style guide
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CONSTRUCTION MARKET BRAND GUIDELINES
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CONSTRUCTION MARKET BRAND GUIDELINES
THE BRAND
LOGO AESTHETICS
LOGO SKETCH & PROPOTIONS
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CONSTRUCTION MARKET BRAND GUIDELINES
THE BRAND
THE LOGO
FULL COLOR LOGO
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CONSTRUCTION MARKET BRAND GUIDELINES
THE BRAND
LOGO COLOR VARIATIONS
FULL COLOR LOGO
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BL ACK ALPHA LOGO
CONSTRUCTION MARKET BRAND GUIDELINES
FULL COLOR ON DARK BACKGROUND
ALPHA ON COLORED BACKGROUND
THE BRAND
LOGO VARIATIONS
LOGO CAN BE USED IN THIS LEFT ALLIGNED VARIATION
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CONSTRUCTION MARKET BRAND GUIDELINES
THE LOGO ICON CAN ALSO BE USED AS A STAND ALONE LOGO IN SOME SCENARIOS
THE BRAND
PRIMARY COLORS
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DARK GREY
ORANGE
LIGHT GREY
CMYK: 0 0 0 100 RGB: 35 31 32 HEX: 231F20
CMYK: 0 35 85 0 RGB: 251 176 64 HEX: FBB040
CMYK: 0 0 0 5 RGB: 241 242 242 HEX: F1F2F2
CONSTRUCTION MARKET BRAND GUIDELINES
THE BRAND
SECONDARY COLORS
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SPACE GREY
DEEP ORANGE
ASH GREY
CMYK: 0 0 0 90 RGB: 65 64 66 HEX: 414042
CMYK: 0 80 95 0 RGB: 241 90 41 HEX: F15A29
CMYK: 0 0 0 50 RGB: 147 149 152 HEX: 939598
CONSTRUCTION MARKET BRAND GUIDELINES
THE BRAND
TYPE STRUCTURE HEADER
REACH A BROADER AUDIENCE
SUB HEADER
REACH A BROADER AUDIENCE
PARAGRAPH
Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience.
SENTENCE
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
HEADER
Product design Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience.
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CONSTRUCTION MARKET BRAND GUIDELINES
Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce. BLOCK QUOTE
Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience. Color is an integral part of Brand identity.
LISTING
Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce. • • •
QUOTE
“
Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand. But color also serves a psychological purpose by communicating a certain feeling to your audience.
Color is an integral part of Brand identity.
THE BRAND
TYPOGRAPHY TITLING AND HEADER FONT
DIN PRO
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AaBbCc 132 Bold
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?
AaBbCc 132 Bold Italic
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?
AaBbCc 132 Regular
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
AaBbCc 132 Regular italic
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
CONSTRUCTION MARKET BRAND GUIDELINES
THE BRAND
TYPOGRAPHY
BODY TEXT FONT
OPEN SANS
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AaBbCc 132 Bold
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijk lmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?
AaBbCc 132 Bold Italic
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?
AaBbCc 132 Regular
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
AaBbCc 132 Regular italic
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
CONSTRUCTION MARKET BRAND GUIDELINES
THE BRAND
TYPOGRAPHY
ALTERNATE HEADER FONT
DIN PRO
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BOLD
A B CDEF GH IJKL M NOP Q R ST U VWXYZ A b cdef ghijk l mnop q r s t uv wx y z 1 2 3 4 5 6789 0 ! @# $ %^& *( ) _{}- ?
REGULAR
ABCDEFGHIJKLMNOPQR ST U V WX Y Z A bcdefghijklmnopqr st u v wx y z 1 2 3 4 56789 0!@#$%^&*()_{}-?
CONSTRUCTION MARKET BRAND GUIDELINES
AaBbCc 132 Bold
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
AaBbCc 132 Regular
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
brand application
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CONSTRUCTION MARKET BRAND GUIDELINES
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CONSTRUCTION MARKET BRAND GUIDELINES
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CONSTRUCTION MARKET BRAND GUIDELINES
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CONSTRUCTION MARKET BRAND GUIDELINES
thank you! that was our brand.
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CONSTRUCTION MARKET BRAND GUIDELINES
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CONSTRUCTION MARKET BRAND GUIDELINES
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CONSTRUCTION MARKET BRAND GUIDELINES