Mina Adly Younan
Telephone: (+1) 514-458-9197 Email: younangrace@gmail.com Address: 4905 rue Des Erables, Pierrefonds, Montréal, QC H9J 2W3
OBJECTIVE: Seeking a position in Online Advertising (SEM/SEO/SMM/SMO) where I can utilize my experience and acquired best practices in a dynamic creative environment.
EXPERIENCE:
Rocket-Internet® Turkey & MENA Title: Senior Search Engine Marketing (SEM) Analyst June 2012 – August 2012:
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Job responsibilities include: Running and managing two Huge MCC accounts with tens of accounts and hundreds of campaigns. Delivering daily hundreds of orders (Acquisitions) for retail products Creating and running MCCs, Accounts, Campaigns, Adgroups, Ads, Keywords, negative keywords. Organizing a multi-million dollars budget. Running periodical reports and statistical data. Leading a team of members in both Cairo (Egypt) and Dubai (UAE)
Good News 4me®, Cairo, Egypt Title: Business Development & Online Marketing Specialist
March 2009 – June 2012:
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Job responsibilities included: Operating PPC Google Adwords™ campaigns for gn4me products. Conducting online campaigns for well-known international clients (companies) in The Middle East. Running and managing Google AdSense™ for GoodNews4me portals. Providing insights, online trends and Reports for both online and mobile products. Selling and Marketing iPhone and iPad software products on admob®. Implementing Search Engine optimization (SEO). Operating and managing YouTube™ branded channels Content Management System (CMS). Claiming and Monetizing Copyrighted content on YouTube™. Video Marketing (YouTube Playbook). Social Media Marketing (SMM) and Optimization (SMO). Contributing in building company’s marketing and business plans. Operating market research and creating business studies on digital products. Creating presentations and business proposals.
Media-Republic Co. (www.Cairo360.com) Title: Online Advertising Consultant and SEO Specialist
Job responsibilities included: 1. Setup and management of Adwords campaigns for Cairo360.com. 2. Managing Detailed On-page optimization and Off-page factors. 3. Working with the marketing manager to ensure the budget achieves maximum results.
Commercial International Bank (CIB) Title: Customer Service Assistant Job responsibilities included: Customer service, sales, and banking operations
TRAINING COURSES: 123456789101112131415161718-
Google Advertising professional Exam (GAP) for utilizing Google’s Adwords. Microsoft Advertising Accredited Professional (MAAF) Google Advertising Fundamentals (GAF) Google Search Advertising Advanced Exam (GSAA) Google Display Advertising Advanced Exam (GDAA) Webmaster diploma from Cairo University (web-design, web development, SEO) Post-graduate studies in Marketing from The American University in Cairo (EBS program) English-Arabic-English Translation diploma (6 months) from The Russian Cultural Centre (RCC). Professional Certificate in Translation from The American University in Cairo (AUC) Certified by The Arab Professional Translators Society (APTS). Intensive conference on Presentation Skills at the AUC. Intensive course on Political and Economical studies at Ain Shams University Advanced course in Computer hardware, networking, and system engineering. Classic Latin Course ( 2 levels ) at Ain Shams University French Language at the Centre Français de Culture et de Coopération (9 levels) Post-graduate studies in Linguistics at the Faculty of Arts, Ain Shams University. (1 year) Arabic Editing Skills course at the American University in Cairo (AUC). Intensive course in nursing, medical care, and eldercare.
EDUCATION: Sept 2003 – May 2007 B.A. English Language and Literature Faculty of Arts, Department of English Language and Literature, Ain Shams University, Egypt Sept 1990 – May 2003 General Certificate for Education (GSE) - Advanced English Level Greek Catholic Patriarchal College Language School, Cairo, Egypt
COMPUTER SKILLS: • •
Professional applying on Microsoft Office (Word, Excel, PowerPoint, Outlook) Advanced in Webmaster and designing tools (HTML, CSS, Photoshop, Flash, FTP, Dreamweaver, etc.)
INTER-PERSONAL SKILLS • • • • • • •
Creativity in building new ideas and solving problems. Able to transit between the creative sides of advertising to the analytical side as it relates to testing and metric tracking. Understands and works towards achieving client KPIs Ability to work both independently and as part of a team. Self- motivated, target-oriented, willing to learn and eager to gain new experiences. Ability to handle several tasks simultaneously and concurrently. Hard worker and can cheerfully work under pressure.
EXTRACURRICULAR ACTIVITIES AND ACIEVEMENTS: • • • • • • • • •
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Volunteering as an event coordinator in The Color Run (Montreal-Quebec) Volunteering in woodwork at Elterreno camp near Saint-Jean-de-Matha, Quebec Serving mentally retarded and physically disabled children and senior citizens. Winning the National Championship and the golden medal in AIKIDO for two successive years. Obtaining 2 genuine Black belts and Yudansha from The International Aikido Federation from Japan Publishing 3 books online. Writing poems, plays, essays, short stories, and blogging. Event Coordinator at The Pan Arab Olympic Games (Egypt 2007). Teaching English for Preparatory Stages at Saint Barbara Educational Center.
Instructing Aikido for beginners at the Police Federation Club