Desired Outcomes
Observed Results
$1,100,000
$1,000,000
5. Achieve Williamsburg Farmers Market annual vendor sales of at least $1 million
$979,397
$800,000 $817,357 $700,000 $600,000
$701,156
*Source: Williamsburg Farmers Market
$500,000 2008
6. Increase a endance at the Virginia Arts Fes val’s annual “FesƟval Williamsburg” events each year.
2009
2010
2011
6,000 5,425 4,812
4,000
4,111
4,141
2010
2011
4,524
2,000
0 2008
7. Achieve “Good” or “Excellent” ra ngs on the Na onal Ci zens Survey for ques ons related to “Recrea on and Culture” standing “Much Above” the na onal benchmark.
Farmers Market Total Sales by Vendors
$1,034,984 $900,000
2009
ABOVE, 1 SIMILAR, 1
MUCH ABOVE, 5
2012
Number of General Public and Students A ending Fes val Williamsburg Events Average annual decrease over five years: ‐4% * Source: Virginia Arts Fes val
Williamsburg NCS ra ngs concerning “Recrea on and Culture” compared to the other ci es and coun es. *Source: Na onal Ci zens Survey
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