BLOOM.
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concept
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moodboard
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look 1
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look 2
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look 3
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look 4
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look 5
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trend research
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range plan
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references
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credits
CONTENTS
BLOOM BLOOM explores the relationship between the natural world and the manmade: the creative collision of nature, art and architecture. The collection focuses on being high fashion, innovative and sustainable, heavily influenced by the inner beauty of natural flowers such as orchids, pulled roses and peonies, which consist of soft and organic shapes. Through this fusion, the inspiration of art allows for expression and the ability to bring emotion and movement to life while “fostering creativity and being an outlet for self-expression” (Kumar, 2022). The collection is feminine yet bold, targeted at women aged between 17-26 years old looking for elevated and sculptural statement pieces that are stylish and high-fashion. BLOOM is aimed at the experiencer, someone up to date with fashion, spontaneous and sociable, a sensation seeker and goes against the mainstream. Ultimately, the girl who wants to feel confident for each occasion and loves the luxuries in life, willing to pay for quality products that are unique yet sustainable. Moreover, the collection aims to highlight the structural elegance of architecture, honing in on lines and directions seen in various structures, such as the Arc de Triomphe in Paris, which has heavily inspired the silhouettes of the collection. Wool fibers have a natural resilience and ability to hold shapes which is ideal for creating the unique forms seen throughout the collection. Wool is able to be manipulated and molded into intricate forms, being able to highlight architectural lines while also evoking the beauty and elegance of nature and art. Wool is biodegradable which makes it a sustainable and eco-friendly choice, with the production having a low environmental impact reflecting my collections focus on nature and adhere to the rise in conscious consumers. The qualities of wool mimic the collection with its versatile abilities to hold sculptural and structured shapes inspired by architecture. It also possesses the capability to be soft and delicate, like the petals of flowers in nature. Wool is able to captivate the multi-dimensional elaborate designs and communicate the strong feminine essence and energy due to the properties being perfect for moulding unique shapes. The collection has a fresh and blossoming feel, aiming the wearer to immerse themselves in a realm that merges architectural shapes, intricate textures, and vivid colours to create a harmonious fusion of elegance, edge and movement. The pink-based colour palette, “a hue ever related to power, creativity, and individuality” (Celeste, 2021), is dreamy and whimsical, transporting the wearer into an enchanted world when worn. BLOOM explores how being in nature allows us to detach from the chaos of reality, being “the perfect place to focus on ourselves while taking in and enjoying the beauty around us” (Mun-Delsalle, 2021)
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TOP sleeve arch detail top layer dress net 100% nylon
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TOP Sleeve arch detail base layer 100% Indian silk
TOP & SKIRT 100% Wool
PETAL PERFECTION TOP & ORCHID OPULANCE SKIRT
LOOK 1
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LOOK 2
DRESS ponti 62% viscose 32% nylon 6% elastane
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SCARLET ROSE FITTED DRESS
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DRESS worsted wool 100% wool
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PETALINE CORSET MINI DRESS & FLEUR PETAL NECK PIECE
LOOK 3
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LOOK 4
JUMPSUIT 100% wool
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BLOSSOM JUMPSUIT
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DRESS gaberdine 100% wool
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ALLURE WHIRLWIND MINI DRESS
LOOK 5
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TREND SILHOUETTE & COLOUR
1. Versace Pre-Fall 2023 | 2. Valentino Spring 2023 Couture | 3. Schiaparelli Fall 2023 Couture | 4. Valentino Fall 2023 Couture | 5. Valentino Spring 2023 | 6. Christian Cowan Resort 2023 | 7. Christian Cowan Resort 2023
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RANGE PLAN
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Celeste , S. (2021) Why pink will always be the color that shocks, entices, and enthralls, Vogue Arabia. Available at: https://en.vogue.me/fashion/history-of-pink/ (Accessed: 20 June 2023). Kumar, M. (2023) Importance of Arts and designs in fashion, Online Courses and eBooks Library. Available at: https:// www.tutorialspoint.com/importance-of-arts-and-designsin-fashion#:~:text=Art%20and%20design%20can%20 be,making%20statements%20is%20also%20important. (Accessed: 20 June 2023). Mun-Delsalle, Y.-J. (2021) French artist Jean-Michel Othoniel takes on the myth of narcissus, Forbes. Available at: https:// www.forbes.com/sites/yjeanmundelsalle/2021/11/26/ french-artist-jean-michel-othoniel-takes-on-the-myth-ofnarcissus/?sh=1c19a0ed70f6 (Accessed: 20 June 2023).
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CREDITS PHILLIPA SIGNORELLI fashion design, pattern making, garment consturction, styling, creative direction, graphics & layout, illustration, editing, casting, logistics
PHOTOGRAPHY sam sitto/danny issa MUA imogen ovijach/bianca brown MODEL kim naylor LOCATION beta events FLOWERS sharon marr ALL RIGHTS RESERVED.
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www.phillipasignorelli.com
@phillipasignorelli.design