isabel
dunbar
Hiraeth (n.) A homesickness for a home to which you cannot return, a home which maybe never was; the nostalgia, the yearning, the grief for the lost places of your past.
dunbar
Concept
Statement
isabel
A homesickness for a home to which you cannot return, a home which maybe never was; the nostalgia, the yearning, the grief for the lost places of your past. A country that was never in my blood but will always be the origin of finding me. This collection is dedicated to the deeply influential time capsule of my childhood in Bahrain. The Kingdom of Bahrain, is an island country situated in the Persian Gulf (Gordon, Charles & Smith,2023). An unapologetic fusion of contemporary and traditional practices. Blended cultures and beliefs, from innovative modernity to preservation of traditional crafts. such as basket weaving, pottery, textiles manufacturing and pearl diving. Revolving around my memories embodies the reincarnation of my lost places. This collection ignites opulence, warmth and intensity. The hero look of this “Eva” is derived from the story of Adam and Eve. From a historical lens many speculate Bahrain is believed to be the abrahamic location of the garden of Eden. As well as the spiritual significance of the island’s greatest mystery, the tree of life. There is a tree which is over 400 years old (Middleton, 2023) and stands solemnly in the middle of the desert without any water sources nearby. Eva is a metaphor for the juxtaposition of love and grief I feel for the lost place of my past. Eva contrasts the connotations of formal and romantic fabrics with illusive tulle which creates both volume and vulnerability. The monochromatic look is the focal point of the jewel tone colour palette. This is indicative of trends with the 2023 forecast (Trend union/Edelkoort, 2023). This colour palette exudes moodiness and disrupts the ordinary. The demanding nature of the monochromatic red and immense texture creates a look which demands attention and reverence. This collection targets a couture appreciative consumer. This target market is economically capable of investing into a multifaceted story as well as the highest quality textiles and finishes.
Eva
is
intended
to
be
a
women’s
wear
haute
couture
gown
for
high
profile
events.
isabel
dunbar
Hiraeth’s market placement us position in the luxury and haute couture market within the global market. This collection would be envisioned sitting alongside brands such as Miu Miu, Alexander McQueen and Valentino.
Target market
& benchmarking
Enviromental factors, Customer profile, and comparative brands Collection market analysis Luxury design sector Womenswear Hiraeth’s typical consumer is between 20s-35 years old person, bold and apologetic. The designs are tailored to the female form and are exclusive due to being made with limited remnant textiles. This exclusivity is a result of focusing on environmental factors throughout the process. This will be a desirable trait for Ben Z and Millennials. Customers who carry the future, celebrities and influencers who are looking to make a statement that carries principle.
inspiration
tribute to bahrain‘s culture and my personal memories.
Concept Development:
Bahrain Geogarphical
& Bahrain still celebrates its traditonal crafts. Pottery, basket weaving, pearl diving and much more.
Historical Contexts
Bahrain is situated in the persian Gulf. Bahrain has a population of around 1.5 million people (2021), almost half of whom are foreign nationals (. This makes for a vast diversity in culture. Bahrain has a rich history in forming its kingdomship as well as its ancient civilzation the Dilmun. (Britanica editors, 2023).
complete works by Isabel Dunbar patternmaking, construction, technical sketcged, model selection, styling, illustrations, animations by me all rights reserved
Credits Photography: Calumn Ross Photography page 12: Trinity Tanks Models: Paris Littler, Chrisney Fernando & Ella Watts Hair & makeup: Isabel Dunbar & Paris Littler
REFERENCES Edelkoort, L. and Trend union org (eds.) (2023) Trends & Textiles AW 24/25 - HIBERNATION. Paris: Trend Union. Gordon, Charles and Smith, J.A. (2023) Bahrain, Encyclopædia Britannica. Available at: https://www.britannica.com/place/Bahrain (Accessed: 30 June 2023). Middleton, A. (2023) The Tree of Life: Bahrain’s greatest 400-year-old mystery, Man vs Clock. Available at: https://manvsclock.com/treeCrystal, J. Ann and Smith, . Charles Gordon (2023, November 7). Bahrain. Encyclopedia Britannica. https://www.britannica.com/place/Bahrain
isabel
dunbar