GENESIS
GENESIS
G E N E S I S a celebration of heritage
FROM CHINA, WITH LOVE Driven by deep-rooted ties and
that China plays in today’s luxury
the colour red, GENESIS is a
lifestyle landscape.
fashion and lifestyle editorial that features new Chinese style and
Highlighting a sense of elegance
combines this with traditional
and power throughout its pages,
elements and organic shapes to tell
GENESIS shares a similar objective
a contemporary story of heritage.
with emerging young creatives— to globalise modern East Asian
Playing
between
concepts
of
surrealism and simplicity, this piece celebrates a fusion of my personal appreciation of the rich customs I come from with the towering role
style and culture.
“better to be deprived of food for three days than tea for one“ Chinese proverb
“preserve the old, but know the new”
Chinese proverb
elegance,
happiness,
power
In Chinese culture, colours carry great meaning which is why this editorial uses three significant hues to tell our story: RED is a very popular symbol used to signify happiness, luck, and good energy— it is the auspicious colour of celebration and prosperity. BLACK, hand,
on had
the a
other
previous
sense of power, strength,
connotation of destruction
and
and sadness, but in today’s
GOLD is associated with
new world of style it is
success,
very well-loved among the
wealth; it embodies the
palettes on the runways
rich
as well as the streets. The
passed on from generation
feeling that it brings has
to
changed immensely since
timelessness of tradition.
elegance.
Finally,
longevity,
customs generation
that and
and are the
the past; it now holds a These values are the pillars of Chinese culture and here we aim to impart and memorialise just that.
ACKNOWLEDGEMENTS CREATIVE DIRECTION, STYLING, illustration, WORDS, photography
SPECIAL THANKS TO
Joie Alexi Entote
Molly Davies Tasia Linardos Emily Luo Arman Martirosian Isabelle Rivera Natasha Velkovski
FEATURED BRANDS
Bottega Veneta Cartier Celine Chanel Gucci Louis Vuitton Prada Sacai
joie alexi entote