Future Façades
Figure 4 - Space behind florettes where custom LED fixtures are located (EOC, 2018)
programmed to create animated patterns of various colours on the store façade during special events. In order to address the issues of glass replacement and differential thermal expansion between the bronze lattice and the façade behind, the lattice was subdivided into smaller diamonds of the same size as the glass panels behind. This allowed smaller thermal movements to be accommodated within each diamond which can be individually removed in the event that a glass panel needs to be replaced. It also offers the advantage of being able to preassemble and pre-wire each diamond segment in the shop, reducing the installation time on site. At the base of each window opening, a large marble-clad steel portal cantilevered from the existing ground level slab accommodates either a display window or an entrance. The framing of the main entrance was kept as delicate as possible by creating a welded steel frame which was then clad with extruded bronze profiles which secure beveled glass panels into position.
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WFM | JAN - FEB 2022
NEW PUMA FLAGSHIP STORE, 5TH AVENUE, NEW YORK Contrasting to Bulgari, opening a flagship store on 5th Ave was for the German sportswear fashion brand Puma a first. Undoubtedly smaller than some of its competitors, it is growing at a steady pace and the new Manhattan store was therefore used as a means of increasing its visibility, status and market share (Figure 6). The 1700 square-meter store span two floors. At the ground
Figure 5 - Display window at marble portal (EOC, 2018)
level, a 3.7 meter-tall frameless fully glazed façade with only structural silicone at the vertical joints between panels provides unobstructed views of the products on display. However, Puma used the upper portion of the façade to express its brand identity where it is divided into approx. 2.6 meter x 2.6 meter squares further subdivided into four insulated glazing units replicating the star pattern printed on the soles of
Figure 6 - New Puma flagship store on 5th Ave (EOC, 2019)
