Go to Table of Contents Management development. In this course, students will learn from conceptual material, experience, behavioral exercises, cases, discussion, and reflection. The focus is on both the leader and the organizational context of leadership. Topics include: self-understanding, models of leadership, ethics and values, trust, communication, power and influence, vision, leading change, shaping culture, and leadership diversity. Spring semester. 4 credits Prerequisites: Junior standing, MGMT2211
MGMT3302 Operations Management Operations management is the discipline that focuses on how organizations produce goods and provide services. Students learn concepts and techniques related to the design, planning, production, delivery, control, and improvement of both manufacturing and service operations. They address problems and issues confronting operations managers such as process improvement, forecasting, capacity planning, facility
layout, location planning, inventory management, quality management, and project management. This course employs practical methods for analyzing and improving manufacturing and service operations, and considers the interface of operations to other management functions. Fall and spring semesters. 4 credits Prerequisites: Junior standing, ACCT2201, MATH1117, and MATH1111 or MATH1121 MGMT3305 Financial Management Topics in this course include the search for financing and the management of funds already invested, economic value added (EVA) and wealth creating strategies, financial analysis and planning, valuation of stocks and bonds, the management of working capital, the cost of capital and capital budgeting analysis. Also reviewed are financial markets, institutions and interest rates. Fall and spring semesters. 4 credits Prerequisites: Junior standing, MGMT1101, ACCT1201, and ACT2201 MGMT3421 Sport Finance The application of accounting and finance concepts and theories to sports organizations. The course will engage students with handson material through problems and cases. Alternate fall semesters, expected fall 2012, fall 2014. 4 credits Prerequisites: Junior standing, MGMT3305, and MGMT2401 MGMT3422 Sport Marketing Application of Marketing principles and theories to sports events, facilities, athletes, and products. The course will also explore the role of athletes in the promotion of products and services as well as the role of a marketing program in generating sports business revenue. Alternate spring semesters, expected spring 2012, spring 2014. 4 credits
2012-2013 Academic Catalog
Course Descriptions for Liberal Arts and Sciences
MGMT3301 Principles of Marketing This course focuses on the total system of interacting business activities involved in the movement of goods from producers to consumers and industrial users. It involves analysis of the marketing functions performed by the manufacturers, wholesalers, retailers, agent middlemen, and market exchangers. This course examines consumer and industrial products and services; private, public, for-profit, not-for-profit organizations; as well as the social, ethical, and legal implications of marketing policies. Students evaluate pricing, branding, choice of distribution channels, selective selling, and the planning and implementation of sales programs. Emphasis is on a managerial approach to making responsible marketing decisions. Fall and spring semesters. 4 credits Prerequisites: Junior standing, MGMT1101, ACCT1201 and ECON1101
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