“ Master-planning offers the most value for our purchasers. We select locations that are near existing services and amenities, and we provide our own conveniences within each community. Right now, we are focusing on Toronto and Montreal, where there is a demand for more of these well-thought-out neighbourhoods.” Department and Council, as well as neighbourhood groups, to come up with such a beautiful urban design. The entire process has been most enjoyable.” Ben-Or is well versed in the parameters, as he holds a Master’s Degree in Civil Engineering from Technion – Israel Institute of Technology. One of the highlights at Emerald City is the 50,000-sq.-ft. community centre for the use of residents. Now under construction with opening slated for 2014, this dynamic facility will feature an outdoor pool with a pavilion; a well-equipped gymnasium with a yoga room, aerobics/dance studio and change rooms; a YMCA-run day care; and a rooftop garden and green roof. “This is part of ELAD CANADA’s contribution as part of the development process with the City,” Ben-Or says. “The centre will add enjoyment and value for residents of all ages, especially the young families we have coming. The entire neighbourhood is changing in a positive direction.” Diversity describes the response ELAD CANADA has had to Emerald City thus far. “We offer something for the spectrum of purchasers,” Ben-Or explains, “from 500-sq.-ft. one-bedroom suites to 1,200- and 1,300-sq.-ft. penthouses with two and three bedrooms. First-time buyers, young families, professional couples and empty-nesters are all seeing an ideal lifestyle in this community. Our buyers reflect Toronto’s multicultural mix as well. It’s all very exciting.” The newest building coming soon is Biyu, a 13-storey midrise condominium that will encompass just 245 suites. “The fascinating thing about Biyu is how it is situated within the neighbourhood,” Ben-Or says. “Emerald City is located at one of the highest points on Sheppard in North York. Even suites on the second floor will have unbelievable views. This is an intimate, sexy building with compact affordable suites, and it is already attracting a lot of attention.”
SNAPSHOT DEVELOPER ELAD CANADA INC. CORE VALUES ELAD CANADA INC. is committed to developing master-planned residential communities that create added value for both end-users and investors. The firm’s portfolio also includes the development of shopping malls, office complexes and senior homes in Quebec. CURRENT PROJECTS ELAD CANADA’s projects in Canada include several residential developments, shopping malls, office complexes and residential units in Montreal and Toronto. Currently under development, the firm offers Emerald City at Don Mills and Sheppard in Toronto; Cite Nature, a master-planned community adjacent to the Olympic Village pyramids in Montreal; and Le Nordelec, a historical building offering New York-style loft office spaces in the heart of the revitalized Montreal southwest sector. In total, ELAD CANADA is developing more than 5,000 condominium suites in Toronto and Montreal. RECOGNITION Emerald City is designed by WZMH Architects, a Toronto-based firm known for large-scale projects throughout the world. In 2011, the vision and master plan for Emerald City received an Honourable Mention at the Toronto Urban Design Awards. Jurors noted that the community is a model for the redevelopment of other similar residential clusters near suburban subway stops. PARENT COMPANY ELAD GROUP is well known for the restoration of The Plaza in New York, which is now both a hotel and a state-of-the art condominium development. The firm also operates in Asia, Europe and North America, with a strong base in New York properties. WHY ELAD CANADA? Purchasers have the peace of mind of knowing that their condominium purchase is backed by a developer with impressive international experience and a reputation for integrity and quality in all aspects of developing masterplanned communities. The professionals at ELAD CANADA have a tremendous base of expertise to call on when it comes to building people’s residential dreams. january 4 - 18, 2014 new Condo Guide 081