CRS for Independent Hotels - Vertical Booking

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Hotel business is becoming more and more complex. OTAs are stronger and stronger, I need to manage meta-search opportunities, as well as the GDS and my booking engine needs to be more efficient. And I don’t have time to manage multiple platforms.

I WANT AN INNOVATIVE, ALL-IN-ONE SYSTEM THAT IS EASY TO USE...

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“THE VERTICAL BOOKING CRS ANSWER”

“WHAT I WISH FOR IN A CRS”

Booking Engine Vertical Booking offers a Booking Engine that creates a truly outstanding guest booking experience, coupled with effective up-selling tools designed to increase revenue and improve booking conversion.

“I need to increase my direct bookings. The OTAs are taking too much commission. I also want my Booking Engine to be seamlessly integrated with my website.”

Your guests will always be offered a bookable stay alternative, without the need for the guest to start the booking search process again if availability is limited. You can choose the layout of the booking engine from a range of professional styles, all fully-responsive and feature-rich.

INTEGRATED INNOVATIVE UPSELLING TOOLS

Flexible Dates

Persuasive Messages

To help customers plan their stay

OTA Price Comparison Automatic comparison with the main portals

Locked Offers Offers only visible to registered members

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To encourage the guest to book right away

BOOKING ENGINE

“Secret deals” Extra-special offers for loyal customers

Alternative Offers To increase occupancy

Reservation Recovery Strategy To reel-in undecided customers

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“THE VERTICAL BOOKING CRS ANSWER”

“WHAT I WISH FOR IN A CRS”

Synchro Channel Manager “I want my hotel to be visible on different OTAs, but I need a system that allows me to maximise and optimise online distribution”.

The Vertical Booking Synchro Channel Manager allows you to easily manage all rates, room type availability and booking restrictions. When your availability or prices change, Vertical Booking updates those changes in realtime with each online channel connected for your property. As you start receiving bookings from any channel, Vertical Booking will also synchronise the room availability on all channels automatically. Vertical Booking is the only CRS with direct distribution with over 250 OTAs

EFFICIENCY

FULLY FEATURED

(no need for double mapping)

(all restrictions can be managed)

SYNCHRONISATION SPEED

ERROR MANAGEMENT AND RESPONSIBILITY

(only one software application involved)

(better control of errors and a single point of control)

INSIGHTS INTO CHANNEL PRODUCTIVITY

PREFERRED PROVIDER

(very useful to help hotel management on strategic choices)

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“THE VERTICAL BOOKING CRS ANSWER”

“WHAT I WISH FOR IN A CRS”

Meta Search “I need to be able to manage meta search campaigns in an efficient way.”

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Drive more online traffic to your website and convert that traffic as direct bookings with the Vertical Booking booking engine - it’s that simple. Manage your digital marketing meta-search campaigns directly within the Vertical Booking CRS Meta-search Manager. The Vertical Booking CRS has an integrated metasearch connectivity and bid management module, so you can monitor each hotel meta-search campaign, as well as the booking conversion and ROAS (return on advertising spend).

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“THE VERTICAL BOOKING CRS ANSWER”

“WHAT I WISH FOR IN A CRS”

GDS “I would like to take full advantage of GDS sales and marketing opportunities, so I not only need a technical provider but someone to help me with consulting advice on how to sell more effectively on the GDS channel.”

Vertical Booking offers integrated and direct GDS connectivity, so you don’t need to duplicate room types, rate codes or booking policies as they are all managed within the same hotel CRS. Our technical team takes care of the initial setup, with suggestions on how to configure your rooms and rates to be loaded on the GDS. The unique marketing elements of each property are taken into account and we help you to implement optimal marketing strategies to use on this channel.

Vertical Booking offers integrated GDS connectivity, with its own chain code OK, under the trademark Alesia Distribution, providing connectivity to more than 600,000 Travel Agencies around the world.

Advantages: User friendly back office Fully integrated in the CRS High quality technical support chain code OK

DIRECT GDS INTEGRATION

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“THE VERTICAL BOOKING CRS ANSWER”

“WHAT I WISH FOR IN A CRS”

“We receive a large number of online bookings from channels, but we still get a lot of requests by phone, email or directly at reception. It would be great if we could manage those requests and remain integrated with our pricing and availability across all online distribution channels.”

Example of quotation:

Central Reservation Office The Vertical Booking CRO is a very effective software module that allows you to manage all offline booking requests, such as telephone, email, or online forms from your website and even walk-in guests. Your potential guests can receive a professional quotation for their enquiry, including a link for them to click and confirm the booking when they are ready to book. All guest communication is supported by multi-lingual and graphically-rich e-mail templates.

HO TE

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“THE VERTICAL BOOKING CRS ANSWER”

“WHAT I WISH FOR IN A CRS”

All-in-one system Vertical Booking is a fully-featured and flexible hotel CRS solution which has been designed to manage all bookings across all channels.

“I want a complete, all-in-one system that gives me full flexibility and functionality… but it needs to be both simple to use and intuitive.”

The system is designed to be easily adapted to all types of accommodation or lodging businesses. The modular design of the CRS allows you to implement each module independently, at a pace that meets with your operational demands.

SPECIAL FEATURES

Service Provider Complete/Flexible

Corporate Agreement

Group Agreement

MARKETING TOOLS

Advanced Report

ENGINE

Rate Management

Conversion Analysis

Rate Checker

Availability Management

RMS

BE Upselling Tools

OTA Comparison

Direct Sales Optimisation

Intelligence Tools

Guest Review

Services/Amenities

API

CRO CRM LOYALTY

BE

for Website

Upselling tools

Rate calendar

Call Back Request

Hotel Website

Reservation

Special Offers

Quotation Requests

Loyalty Social Media

MS

NO SQL

Hotel Staff Call centers

Applications for smart phones

CRM Functionalities

Requests by Email

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CM

Walk-ins

Requests by Phone

GDS

Code:

SPECIAL CACHE

Requests Form

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“THE VERTICAL BOOKING CRS ANSWER”

“WHAT I WISH FOR IN A CRS”

“I need an easy to understand summary of my business and key performance indicators that highlight the most important trends that require my attention. I need to be able to quickly see what are the top performing rates, packages, promotions or channels, as well as the countries of origin from where I receive more bookings. I need to get my business under control!”

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Dashboard / Reporting The CRS offers an intuitive dashboard and detailed reports that provide an overview of your total online and offline sales performance with interactive graphs and analytical data. Statistical data is immediately available on booking volume, sales by rate type, room type, countries and more.

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“THE VERTICAL BOOKING CRS ANSWER”

“WHAT I WISH FOR IN A CRS”

Technical Assistance “I want immediate support from competent staff, from the initial setup to suggesting how I can improve my business.”

You will have a dedicated technical support person assigned to you throughout the onboarding process to ensure your CRS is configured optimally (such as room and rate types, pricing strategy, inventory yielding and restrictions, payment methods and cancellation policies). Technical support is a particular strength with Vertical Booking. Our support team will be a consistent point of reference throughout the initial setup, training and live operation phases, offering valuable advice on how to increase revenue once you’re up and running. Not just a ticketing system… give us a call and speak with a specialist instantly.

Support is available in 8 languages via email or voice, with immediate response.

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“THE VERTICAL BOOKING CRS ANSWER”

“WHAT I WISH FOR IN A CRS”

Integrated in the same hotel CRS “I would also like to have useful tools integrated in the one product, such as competitor price analysis, online reputation management, revenue tools and more.”

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Vertical Booking is the only CRS that has fully integrated: Competitor price analysis Market analysis Guest reviews Direct sales digital optimisation Revenue tools

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Software SPECIAL FEATURES

Service Provider Complete/Flexible

Corporate Agreement

Group Agreement

MARKETING TOOLS

Advanced Report

ENGINE

Rate Management

Conversion Analysis

Rate Checker

Availability Management

RMS

BE Upselling Tools

OTA Comparison

Direct Sales Optimisation

Intelligence Tools

Guest Review

Services/Amenities

API

CRO CRM LOYALTY

BE

for Website

Upselling tools

Rate calendar

Call Back Request

Hotel Website

Reservation

Special Offers

Quotation Requests

Loyalty Social Media

MS

NO SQL

Hotel Staff Call centers

Applications for smart phones

CRM Functionalities

Requests by Email

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CM

Walk-ins

Requests by Phone

GDS

Code:

SPECIAL CACHE

Requests Form

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About

CORE VALUES

The company develops and commercialises a CRS (Central Reservation System) on a global scale. The complete suite includes a Booking Engine, Synchro Channel Manager, a Metasearch Manager, a CRO (Central Reservation Office), GDS Connectivity and Representation, Marketing and Intelligence Tools, and native mobile Applications (iOs/Android). The suite is available as a complete package or each module can be purchased separately. The company also develops and distributes reservation software, DMS, for destinations and Tour Operators.

Mission The hospitality sector is one of the most complex and rapidly evolving markets there is. Our mission is to provide software solutions that are simple to use and at the same time sophisticated and adaptable enough to handle the growing complexities of the sector. The passion for our work and the hospitality sector drives us to follow our clients closely, listen to them and create the features they need for their specific situation. We want to be available at all times to offer polite and friendly customer support.

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Companies/Offices VERTICAL BOOKING USA CORPORATION VERTICAL BOOKING UK VERTICAL BOOKING FRANCE VERTICAL BOOKING ITALY

Software Development

Technical assistance

INNOVATION

GROWTH

Creating innovative solutions with passion, creativity and with the courage to be different. Solutions that are reliable, fast and continually evolving to satisfy the increasingly sophisticated needs of the hospitality market.

High commitment to the continual growth of the company so that we can offer increasingly sophisticated solutions for customers and development prospects for partners, employees and shareholders.

TEAM DRIVE

INTEGRITY

Since we understand that the team is the company’s most important asset, we are strict about hiring only the best talent and supporting them in their professional and personal development. Motivation and innovation come easily with recognition, stimulating responsibility, and professional development.

Commitment to working with integrity, honesty and with respect to the law, especially regarding privacy, competition and data protection.

Commercial areas U.S.A., Canada, Alaska, Caribbean Global Sales & Marketing EMEA, Asia Pacific, South America France, North Africa Eastern Europe Northern Europe Italy, Southern Europe Germany, Switzerland Turkey, Middle East, Russia

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Sample references

January 2018 5510 properties in 108 countries

Devero Hotel - Italy

Hotel Alma of Alghero - Italy 26

La Chèvre d’Or - France


VERTICAL BOOKING USA CORPORATION 22115 NW Imbrie Street, NBR 326 Hillsboro, OR 97124 Ph. +1 503 343 4263 sales.usa@verticalbooking.com

VERTICAL BOOKING UK 80 The Greenhouse MediaCityUK, Manchester M50 2EQ, United Kingdom Ph. +44 (0)161 713 3831 sales.uk@verticalbooking.com

VERTICAL BOOKING S.R.L. Piazza Pontida, 7 24122 Bergamo (Italy) Ph. +39 035 232366 sales@vericalbooking.com

VERTICAL BOOKING FRANCE 18, rue Pasquier 75008 Paris, France Ph. +33 1 47 69 18 55 sales.eu@verticalbooking.com


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