URBAN
coco September 2012
The September Issue
high Fashion Special
Miss Coco? Mistake Miss Out MisInformed MisUnderstood URBAN
coco
In Print • Online • Mobile
URBAN
coco September 2012
High Fashion Special
The September Issue
Fashion • Beauty • Lifestyle • Culture
YOUR TICKET TO
ENJOY 15% OFF
THE NEW SEASON
FASHION
Join us for an exclusive fashion show at Harvey Nichols Leeds
Discover the new season with 15% Off Women’s and Men’s Fashion and Accessories* on the evening of the show
TUESDAY 2 OCTOBER 2012 EARLY SHOW 7.30PM*, LATE SHOW 8.30PM
Enjoy a sparkling reception followed by a runway show featuring key looks from the Autumn / Winter 2012 collections TICKETS £15 AVAILABLE TO PURCHASE IN STORE OR ONLINE: WWW.TICKETWEB.CO.UK/HARVEYNICHOLS
IF YOU ARE UNABLE TO ATTEND THE SHOW YOU ARE STILL ENTITLED TO RECEIVE THE DISCOUNT UNTIL SUNDAY 14 OCTOBER 2012 Simply present this invitation when making your purchase in store or enter code: HNSHOW online *15% discount off Women’s and Men’s Fashion and Accessories when making purchases in Harvey Nichols Leeds between Tuesday 2 October and Sunday 14 October 2012. Discount is not
*Booking is essential. Please state preference of show time when booking
available on Beauty and Perfumery. Discount cannot be used in Harvey Nichols Foodmarket, Wine Shop, Fourth Floor Café and Bar, Espresso Bar or Yo! Sushi. Discount not applicable in selected areas
FOR ANY QUERIES PLEASE CONTACT 0113 204 8803
or in conjunction with other discounts or offers
Welcome
to Urban Coco September Issue The wait is now over, the eagerly anticipated September issue is here! This month’s magazine is a special fashion edition, packed to the brim with the latest trends from the catwalk to the highstreet. Our editorial team have been busy capturing high fashion in a manner never before seen in Urban Coco. We are all about new, up-to -the-minute features and we want to make sure that Urban Coco magazine is your new fashion bible to keep you in the know each and every month.
x Laura
beautifully handcrafted gemstone jewelry www. C alico J uno D esigns.com 718-392-4823
email : nicolehigson@hotmail.com
URBAN
insidecoco Lust List
We showcase the pieces we are lusting after this month
Friend or Faux Coat story
Get ready to be taken on a journey of 14 pages of back to back, on trend fashion and inspiration on what winter coat to buy this season.
Prints Charming
It’s the trend everybody is going mad for - prints. We bring you our interpretation on how to mix it up and look vibrant from head to toe.
Trend Reports
Sometimes knowing what is on trend can be hard, so were making it simple. This month we showcase three top trends that are getting the fashion world stirring.
Beauty
This month in Urban Coco we feauture exciting new fragrances and indulge in what a Yorkshire Spa has to offer.
A week in the lifestyle of…
This month we go behind the scenes on career focused Nikki Appleton from the White Rose Shopping centre in Leeds. Nikki welcomed us in to spend some quality time with her and see just how much work goes on behind the brand.
Coat of Arms : One of our shortlisted shots which didn’t quite make it for our Prints Charming story.
Street Chic
In partnership with Capital FM, we papped the most fashionable ladies on the streets. Did you get spotted?
For and Against
Our writers are back this month debating whether Highstreet fashion is better than Designer. But will they change your mind?
Spa Luxe
This month, after all the hard work bringing a new-look magazine to you, we had some well-deserved time out to relax at Titanic Spa.
Contributors Editor-in-Chief : Laura Bartlett Writers : Georgina Ryall, Dale Ellis Graphic Designer : Luke Walwyn Make up - Stacey Borg Hair - Kymberley Jefferson Videographer - Tyrone Maynard Contributors - Dale Ellis, Georgina Ryall Styling : Jyoti at Voir Photography : Luke at Voir
Friend or Faux? Courtesy of Tara Jarmon
Prints Charming courtesy of Escada
The September Issue
Editor’s letter
Laura Bartlett : Editor
The September issue has landed and what a journey it has been getting here. Having turned the page to get to my Editor’s letter my guess is you can already see the high fashion makeover the magazine has undergone in the last month. So much passion and effort has gone in to our new look. We have worked non-stop on photoshoots as well as a whole new design make-over to deliver something like never before, and ensure the most up-to-the-minute trends and looks are delivered to you in a more stylish format. The entire magazine is dedicated to FASHION and BEAUTY. Page after page of inspiration to help you pick out your new season’s wardrobe. Check out our fashion story, Prints Charming, highlighting the musthave trend of the season – and don’t forget to visit our Youtube channel to see our behind-the-scenes video on our Cover shoot. We also feature a HUGE winter coat story which many of us worked on this month; we loved it so much we kept increasing the number of pages. More. More. More. We hope you get as much enjoyment turning the glossy pages on to each look as we had piecing it together. Plus SO MUCH MORE!!!! I am sure you will feel inspired after reading this September Issue! As ever, I love to hear what you think so don’t be shy. Drop me an email
laura@urban-coco.com or Tweet me @urbancoco2010 Thank You’s.......... Team Voir – Amazing creative team from makeup, hair, styling and photography on the shoots. Malmaison Leeds – Thanks for the perfect venue for our coat story, and top class service from all the staff. Restaurant Bar & Grill Manchester – For hosting our Manchester presentation and helping us get known in the city. Harvey Nichols Leeds – For loaning us the most fashion forward, stunning pieces for our photgraphic shoots.
Tel : 01924 669089 07783455252
www.kendelle.com e : info@kendelle.com Facebook search : Kendelle Twitter : @_kendelle_
Trend Reports Tis the season to be extravagent. Yes the Autumn/Winter ‘12 season has opened with a bang - and with so many trends to hit the international catwalks, we opt for just 3 which float our boat at Urban Coco. Our highlights from both high-street chic and designer ready-to-wear collections will inspire some elegance into your wardrobe, and some decadence into your lifestyle. UC
DUNNES
INTERNACIONALE
MONSOON
PIED A TERRE
KALIKO
DUNE
INTERNACIONALE
y
ACCESSORIESDIRECT.COM
PLUMO
VERY.CO.UK
INTERNACIONALE
p ALEXON
PLUMO
HOUSE OF FRASER
MONSOON
HOUSE OF FRASER
Dark Romance k
IT’S VINTAGE DARLING
LOVARNI.COM
LA REDOUTE
VERA MONT
MATALAN
HOUSE OF FRASER
LA REDOUTE
MONSOON
e
MICHAEL KORS
BOTICCA.COM
Red Haute
NEXT
SAVIDA
RIVER ISLAND
M&S AUTOGRAPH
VERY.CO.UK
Hide and Chic Leather Luxe A.S.O.S
M&S AUTOGRAPH
MATALAN
JASPER CONRAN
e turn
Ladies that Lunch... The original Ladies that Lunch is back by popular demand. Urban Coco Magazine and original founder, Hairy Lemon, are bringing back Ladies that Lunch with a BANG!
High profile women in business are invited to join us for the exclusive re-launch event taking place on the 28th September, 12-2pm at Malmaison Leeds. We pride ourselves on organising networking events that are based around meeting other women in business in very relaxed surroundings and making the process of ‘networking’ more fun. Our goal is for women to increase their social network and gain business from the other members and contacts in a very informal fashion. Guests will enjoy drinks on arrival followed by a 2 course lunch, coffee and treats. Tickets are priced at £25. To book your ticket email press@urban-coco.com
Tickets are limited and guests will undergo a thorough check after booking to make sure you reach the high calibre guest that this event is catering for. Email press@urban-coco.com
Designer vs HighStreet I would always choose designer over high street hand hover over anything which isn’t ‘triple distilled’ if I could afford it, which isn’t often, but when I can it makes it even more special. Designer clothes are expensive because they’re made with better quality materials, pay more attention to tailoring and are designed to suit the body better than clothes which are manufactured on mass. I remember the days when I could go into Primark, spend nearly £200 and walk away with more than I could carry, chuffed with myself, thinking I was such a clever bargain shopper. Now a few years down the line I can’t even remember what I bought. If it didn’t break, tear, ruin in the wash, or stop fitting properly after the first wear it had gone completely out of fashion. This is when I started thinking about ‘investment pieces’, my mum is an influence in this. Her Chanel handbag has outlasted everything I’ve ever owned, and her Dolce and Gabbana heels still sit tall and pretty in her wardrobe after nearly thirteen years. Her theory is that if you avoid cheap high heels and cheap vodka then you can never go too far wrong. But if you go out in a cheaply made pair of stilettos or drink a bottle of anything under ten pounds then, ‘you may as well start your night in A&E because that’s where you’re going to end up’. Naturally I utterly ignored her advice and I can now confirm that (as usual) she was correct. In the same way I don’t let my
in the booze aisles, I also now take extra caution when buying a pair of heels. No matter how pretty that high street pair may look, or how inviting it is to be able to afford a pair in each colour, we all know that a year (if that) down the line, they’ll be in the ‘ouch’ pile at the bottom of the wardrobe. And it would do people well to remember that designer clothing isn’t all air kisses and Marc Jacobs. Britain has a fascinating history of subcultures which have been timelessly restored through our brands. Brands such as Fred Perry, Lyle and Scott and Lambretta have seen through an entire culture of music and fashion and are still highly respected today. More often than not, all ‘timeless’ pieces of designer clothing have an interesting history behind them as well - Take the Chanel 2-55 bag: It’s diamond quilted finish is rumoured to be inspired by her orphanage windows, the use of a chain as a strap was a completely new concept back then, as well as the ‘Mademoiselle Lock’, named so because Coco Chanel never married. Personally I would rather have a wardrobe containing a few well made pieces than lots of cheap ones, and I look forward to passing these items down to my children and their children, when they eventually prise them from my hands before bundling me into a retirement home.
•
I’ve always been a fan of high street fashion. breaking the bank. Mix it up with some vintage and I suppose my left leaning politics has always left me a bit dubious about high fashion designers and its subsequent industry. That doesn’t mean the high street industry does not have its own issues (see Sir Philip Green) or that I don’t love looking at such art in magazines like here at Urban Coco. I love Galliano (pre anti-Semitic Nazi rant of course), Stella McCartney, Chanel, Balmain the list goes on. What I like about the high street is its affordability and its style. The shops themselves go in and out of fashion. Who knew ten years ago that New Look would have such great style now, and the rise of Dorothy Perkins for smart but fashionable stock that fits all shapes and sizes. I relish the opportunity to visit flagship stores in other cities. Who knew the real possibilities of high street retail experiences until a visit to Topshop Oxford Street. The trends of differing cities and the reflection on the rails are fascinating. Bradford Primark for example has many a piece hung on the sale rail that sold out in days in Leeds. My only irk with high street fashion is not with the fashion itself but with the celebrities wearing it. How many features do we have to read on “celebs wear high street too”? It’s like we’re supposed to be happy that they are taking over our fashion jungle. I don’t want to see celebrities stalking out of Topshop with brimming carrier bags when I spend months saving up my paycheques to afford a nice jumper. Stick to your designer stuff, you’ve got the money and it’s made for you! It’s also a bit patronising: even the glamazon’s wear what the little people wear! High street gives you an opportunity to mix and match, experiment and customise without
charity shop finds, as well as you’re favourite shirt you’ve had for years and you’re good to go. As a child I remember waiting for my six monthly trips to Readman’s - what a treat! The once yearly top up of my 90s plaid shirts and leggings was the highlight of my fashion experience. How funny that’s now on the Miss Selfridge mannequins for £50. Also with the rise of the cheap from Peacocks, Internacionale and Primark, kid’s today look like students! Which I do think is a shame. Throw in some GHDs and they don’t suffer the age of 13: frumpy clothes and bad hair, which I think is an essential learning curve for us all! As someone whose style is constantly evolving I can’t get on with the idea of ‘investment buying’, I know I should but who knows what I’ll like from one year to the next. As someone whose weight consistently fluctuates I don’t want to spend a fortune on a beautiful dress or jacket that I can’t get on after Christmas and will sit longingly and out of reach in my wardrobe making me feel depressed. I like the disposable nature of high street fashion. I’m also one of those irritating people who will hesitantly splash out on a more expensive item and then end up splashing red wine all over it. At the same time I can wear the same Primark jacket for three years and not get a mark on it. We’ve all seen a friend smear chocolate down their favourite dress but do we want to add the extra sadness of remembering the label and remembering the cost? If I won the lottery or suddenly embarked on a fruitful career would I go designer? I’m not going to give up chocolate cake or wine so I think I best stick to more for less rather than less for more and see what comes out in the wash.
•
From left to right : Jenny wears Mac by Burberry £665, Floral printed Blouse by Tara Jarmon £235, from Esprit Floral collection, Metallic skirt also by Tara Jarmon £210, Bag by Stella McCartney £795. All available from Harvey Nichols Naomi wears Charcoal Dress with pearl necklace detail by Moschino £410, Boots by Lucy Choi £295, and Vintage fur coat from Artisan Boutique www.artisantearooms.co.uk. Abigail wears Teale Dress by Moschino with pearl necklace detail £410, Coat by Pinko £375, Bag by Prada £1290 and Leopard detail ankle boots by Stuart Weitzman £310 all available from Harvey Nichols.
Chosen carefully, a coat can become a girl’s best friend. Trawling the high streets, we bring to you a selection of the hottest furs and macs to be seen in at any occasion this season. Photography & Styling : Voir
[the proposal]
From left to right Naomi wears Dress with pearl necklace detail by Moschino £410, Boots by Lucy Choi £295, and Vintage fur coat. Abigail wears Dress by Moschino with pearl necklace detail £410, Coat by Pinko £375, Bag by Prada £1290 and Leopard detail ankle boots by Stuart Weitzman £310
[the rebuff]
[the confession] Jenny wears Orange coat by Max Mara £210, Green Dress by Tara Jarmon £270, Belt from a selection from Primark £3, Leopard tights from a selection by our Voir Stylist. Abigail wears Vintage Green 2 piece suit £45, Necklace by Primark £5, Red coat by Tara Jarmon £435
[the reaction]
[the plot]
Naomi wears embroidered Coat by Valentino ÂŁ860
[the mission]
Abigail wears Vintage Green 2 piece suit £45, Necklace by Primark £5, Red coat by Tara Jarmon £435 from Harvey Nichols
[the invitation]
Silk gown by Amanda Wakeley Necklace from a selection at Primark
Jenny wears Racer Dress by Alexandra McQueen £590 Coat by Tara Jarmon £520
[the acceptance]
[the rendez-vous]
Abigail [as previous] Jenny wears Purple dress by Alexandra McQueen ÂŁ495 available from Harvey Nichols
[the cover-up] From left to right : Naomi wears Sunglasses by Chanel, Vintage fur coat worn over Underwear from a selection at Primark. Abigail wears Fur coat - Stylists own, Sunglasses by Tom Ford £247 -
Trieste Jewellery
Style Alert HAND CRAFTED, BEAUTIFUL, STUNNING COLLECTION FROM TRIESTE JEWELLERY www.cott onarts.co.uk
twitter : @cottonarts WWW.TRIESTEJEWELLERY.COM
facebook : www.facebook.com/cottonarts
style s sty lle that matters ‘sourcing ethical fashion and home accessories worldwide...’
Yours Sustainably www.yourssustainably.com Style That Matters
PRINTS CHARMING This season, prints are full of energy and can work as an all over look or combined in a poetic disposition. Whether they’re graphic, minimalistic or floral they are essential to brighten up your A/W wardrobe. Be brave and dare to wear prints from head to toe or break it up with a waist belt – which is a key piece for diva allure. In this fashion spread, we show you our take on being a Prints Charming. Photography & Styling : Voir Lauren wears Printed Dress by DVF £510. [Available from Harvey Nichols] Boots by Zara £119, Earrings by Primark £4, Tights also by Primark £2.99.
Necklace Zara £17.99 Bangle (used as hair accessory) Primark £1 Rings : BCBG £47 each Print Dress Escada £295 Available at Harvey Nichols
Top : Escada Sport £375 Skirt : Escada Sport £275 Shirt : Zara £29.99 Tights : Primark £2.99 Sunglasses : Prada Clutch : BCBG £66 Tie : Primark £2.99 Shoes/pumps : Daniel Footwear £129
Suit : American Retro Jacket £195 Trousers £120 Shirt : Zara £29.99 Tie : Duchamp £85 (Menswear) Belt : Primark £3
st u L
Each month we showcase the top buys were lusting after….
LiST
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14
£ sh Lu
Matalan £30
Office £85
M&S £95
Primark £12 Next £110
F&F Tesco £30
Dune £85
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Presenting a perfect cocktail of celebrity treatments served with a dash of luxury!
Get Dolled up...Bliss Urban Day Spa Pamper Day!
Wed 10th October 2012 Cocktails&Drinks Reception & FREE Treatments&Exciting Demos From 12noon till very late - join us with a friend Rsvp beverley@blissbeautyspa.com Or call 0113 2781572 hurry... http://www.blissbeautyspa.com
Heaven Scent Timelessly sophisticated, city slicker, hopelessly romantic or daring to dream: we feature four divine fragrances to enhance your worldly feminine characteristics. Styling and Photography by Voir.
L’Eau en Blanc - Lolita Lempicka A new collection for women who believe in nothing less than True Love. A tribute to those first moments that set the heart racing… A fragrance that echoes the deepest stirrings of the heart ...... for a day...... or forever…... 50ml Eau de Parfum Natural Spray £49.00 www.houseoffraser.co.uk
Evelyn Rose - Crabtree & Evelyn Velvety caresses of silken petals. The distinctive scent of a perfect rose in full bloom. Welcome the reinvention of a timeless classic, Evelyn RoseÂŽ by Crabtree & Evelyn. The luxurious scent has been infused with crisp airiness and has a sophisticated allure that will remain fresh for hours. 50ml ÂŁ45 www.crabtree-evelyn.co.uk
Nuit Pour Femme - Hugo Boss BOSS Nuit Pour Femme is the sophisticated new fragrance for women from BOSS Fragrances. The alluring scent is inspired by the most iconic symbol of feminine style – the little black dress and the confident reassurance it gives to women. The fragrance is sleek, elegant, classic and ultimately feminine. Parfum 50 ml - £47 www.boots.com
Fairy Dance - Anna Sui Escape into a fantasy garden with Anna Sui’s new fragrance, Fairy Dance. This shimmering, warm, seductive fragrance embodies the ultimate celebration of joy, freedom, radiance and infinite possibilities. With sparkling tangerine, mango and pink pepper this perfume will surprise the senses. 50ml Eau de Toilette £36.00 debenhams.com
Spa Luxe Best UK day spa with accommodation, best UK hotel spa, best UK day spa, best UK resort for romantic spa break....and the list goes on. With an award list longer than my arm, my expectations were high when we recently visited Titanic Spa. We arrived mid afternoon on a sunny Saturday after a somewhat challenging journey trying to locate it without a sat nav. The spa, situated on the edge of the Pennines in Huddersfield, West Yorkshire, is set within a beautiful textile mill built in 1911. The stunning destination nestled within the hills, and surrounded by lush countryside with fresh and relaxing air, instantly provided the backdrop. On arrival at our hotel, we were welcomed by friendly staff in a very generous reception area which was home to a spa shop selling a range of products. Alongside this, guests were given the option to try out a Garra Rufa fish pedicure if they so desired. The scented lighted candles dotted around, not only soothed us at once, they momentarily provided the ambiance for our stay. Booked in for the night, we were given the keys to our apartment on the fifth floor. On browsing, we discovered a modern yet homely living area with a seated balcony, which only overlooked the stream. Wow! Upstairs in the spacious bedroom, dressing robes and slippers had been provided for our arrival, so we wasted very little time undressing into them. It wasn’t long before we discovered an extensive heat experience area, which is based on the ritual of bathing where the body is heated and then cooled
Our Editor heads out towards the picturesque Pennines for an holistic retreat.
by a series of relaxing experiences. We started here and moved through the different rooms from the sauna, aromatherapy steam room to the foot spas, ice room and bravely dipped into the cold plunge pool to cool off before leaving. There was also a TechnoGym gymnasium for working out, but we decided against that and opted to relax instead...any excuse. Once we had taken an invigorating swim, it was then time to return to our room to get ready for our evening meal. Our seats had been reserved in the bistro, which by 7:30pm was bustling, and filled with groups of girls, to couples on romantic breaks.
To start our evening we chose a bottle of white Pinot Grigio which tasted divine. This perfectly complimented our starters of Lamb Samosa with tomato and red onion chutney. For the main course, I chose the Orange and Sage marinated Pork Steak served with a crushed sweet Potato, Chilli, Feta and Spring Onion Mash with Apple Puree. This tasted so succulent and was cooked to perfection, each component complimented the other. My guest opted for Lemon & Basil Marinated Chicken, Sautéed New Potatoes, Beetroot Puree & Herb Oil Dressing. Given that it was eaten in record time, I think it was a huge hit. Two bottles of wine later and feeling comfortably content after dinner, we decided to retire to our apartment for the evening to drink champagne whilst watching X-Factor. Rock ‘n’ roll. We enjoyed the comfort of the apartment and slept well in the huge bed! The only downside to the morning was not having the option of a full English breakfast to soothe our hangover. Instead, a continental breakfast had already been brought to our room to kickstart our day healthily. It was now time for our spa treatments, so we donned our robes and slippers again and descended to the treatment area to wait for our therapists. We both chose different back massages from the extensive menu, and my aromatherapy treatment was perfect. The therapist adminis-
tered just the right amount of pressure to leave me feeling floaty, relaxed and in need of more time out in the relaxation room. I sunk in to the bean bag pit and waited for my guest to return from her treatment and join me in front of the ‘fire.’ We both snoozed for some time and were left feeling so relaxed, we didn’t really want to leave. All in all the perfect stay. From a spaciously sized apartment to 1st class facilities, and from awardwinning customer service to exquisite food, Titanic Spa is definitely one to visit. My expectations having been met, and then some, I certainly can’t wait to visit again soon. Visit www.titanicspa.com to find out more about their current packages and availability.
Tel : 01924 669089 07783455252
www.skindoctorleeds.co.uk
Advertising feature
Expert healthcare, closer to you About Spire Leeds Hospital Spire Leeds Hospital in Roundhay is one of the largest private hospitals in the region and is recognised throughout the North as a leading centre for general surgery, plastic and reconstructive surgery, orthopaedics, cancer care and weight loss surgery. The hospital is part of Spire Healthcare’s network of 40 hospitals and clinics across the UK. More than 350 consultants work at Spire Leeds Hospital offering expertise across 30 medical and surgical specialties.
Spire Leeds Hospital is now bringing expert consultantled services closer to people living in North Yorkshire. In order to offer the speed and convenience of private healthcare consultations to Spire Harrogate Clinic, located at people living in North Mowbray Square Medical Practice Yorkshire, consultants from Spire Leeds Hospital will be holding evening consultations at its new outreach clinic based at Mowbray Square Medical Centre in Harrogate centre.
Spire Leeds Hospital’s expert plastic and cosmetic surgery service has been established for more than 20 years and its weight loss surgeons have undertaken more than 3000 weight loss procedures. Patients at the hospital have their own en-suite bedrooms and enjoy the highest standards of care and cleanliness from a dedicated team. The hospital has 0% MRSA bacteraemia since 2008.
The new facility, called the Spire Harrogate Clinic, has been developed in response to feedback from patients. Patients can book appointments and will usually be seen within seven days. The clinics are open to those with private health insurance or anyone who wishes to self pay to see a consultant quickly.
To book an appointment or for further information about the Spire Harrogate Clinic
The new facility will be operated wholly by consultants and nurses from Spire Leeds Hospital, where any diagnostic test and/or treatment can be carried out.
call 0113 218 5967/77 email info@spireleeds.com or visit www.spirehealthcare.com/harrogate
Evening clinics will cover: • hernia, gall bladder problems and general surgical procedures
• • • •
cosmetic surgery weight loss surgery plastic and reconstructive surgery varicose vein
AWeek in the Lifestyle Life of At Urban Coco we are inspired by women in business, who strive to get to the top of their careers. Our show-case takes you behind the scenes of a week in their life. This month we meet
Nikki Appleton, Marketing Manager of one of the most recognised retail destinations in the region, the White Rose Shopping Centre.
Between spending time with individual retailers to discuss how to maximise their exposure and planning huge events for the whole venue, Nikki tells us she loves the fact that no two days are the same… MONDAY : Nikki has a bi-monthly meeting in London 1st thing, to find out which strategies have been working for other shopping centres within the with Land Securities group, and decide if these ideas can benefit the White Rose centre. This gives her an opportunity to put forward her ideas for events, PR strategies and give feedback on work to date. Arriving back in Leeds, Nikki’s challenge is planning the mid-November ‘Christmas Lights Switch-On’. The date is fast approaching and the PR strategy for the event is family-focussed, so choosing the right celebrities for that all-important switch-on is vital. Media coverage will be essential for success and so Nikki’s next step is pitching to local radio stations to get them involved in preevent promotion.
TUESDAY : Ernest Jones the jeweller is Nikki’s priority for the day. This established brand has recently completed an exciting new store makeover. Nikki has been in regular contact with the Ernest Jones PR team in the past few weeks, creating press releases in anticipation of the relaunch. She makes a bee-line to discover more about the new products which have just arrived. The Le Vian chocolate diamond jewellery range is the star of the show and Nikki instantly uploads images from the new collection onto the White Rose social media sites to entice customers into the store. WEDNESDAY : Office shoes are one of the most forward thinking, on-trend shoe stores in the UK, and the latest addition to the White Rose centre. Nikki has spent time with the Office team to learn about the brand and understand their customers. She puts this into action, generating a social media buzz about the new store opening via Facebook and Twitter and aims to respond to
all enquiries personally. She contacts the digital marketing team to make sure Office shoes have coverage on the website too. THURSDAY : Nikki’s focus today is New Look, who have been part of the story since the centre opened and their success just keeps growing. Their concept store has recently relocated from one side of the centre to the other, dramatically increasing its size, and becoming one of the five largest stores in the UK. Nikki has been working with the in-store managers to ensure the transition was as smooth as possible - today they jointly decide where best to place branding to maximise coverage in the centre. FRIDAY : As well as the national brands, the White Rose centre also hosts a range of smaller concessions, located in the central atrium. Nikki likes to get to know each small business individually, enquiring about any special offers available, so that she can promote them effectively and position the business to make the most of passing trade.
Working with big-name brands is de rigueur for Nikki these days, but it was while working as a temp that her interest in marketing first developed. She saw others enjoying enviable roles with non-stop variety and this inspired her to kick-start her career and secure her first marketing qualifications. Although the working hours can be long, and managing different partners’ priorities can be challenging, Nikki tells us she relishes the variety and pace of her role and still wishes she had made the move sooner; ‘I really enjoy my role right now, it’s a great company to work for, and there is upwards potential too – I only wish I knew that marketing was an option before I left school!” You can tweet Nikki at: @iamwhiterose www.white-rose.co.uk
Street Chic Setting the trends for tomorrow with your own style.
www.cottonarts.co.uk twitter : @cottonarts facebook : www.facebook.com/cottonarts