EU TalentON Brandbook

EU TAL E N TON K ATOW IC E

rand boo k

The EU TALENTON 2024 Visual Identification System is a rebrand of the 2022 Visual Identification System.

T he rebrand was dec ided wi th t he continuity of visual commu nicatio n re gardi ng t he competition

i n mind , and to intr oduce con sistency with the Visual Iden tification Sys tem of the European

ity of Science Ka tow ice 2024 .

VIS UA L IDEN TI TY CONCEPT

GRAPHIC ELEMENTS

P RIM ARY EVENT BRA ND MARK (HORIZONTAL/VERTICAL)

SECON DARY EVENT BRA ND M ARK

EVENT BRAND SUBMARK

TYPOGRAPHY A ND HIERARCHY

VISUAL IDENTITY CONCEPT

An evolutive & moving Identity

The Visual Identity concept revolves around 5 Graphic Elements (Symbols) representing the 5 Challenges that EU TalentOn will focus on during this intense 3-day Programme.

With these symbols, participants and teams can recognise each other or the main theme of a workshop or conference at a glance.

The 5 Symbols will be use in 2 ways:

1.As a whole

2.Divided into fragments

Evolutive Layout: Use of the Event brand mark & Graphic Elements

These symbols and fragments will be used to create versatile patterns and illustrations offering wide and original composition possibilities for all types of communication media: print and web.

Please Note Spelling of the name EU TalentOn:

→ In normal text, EU TalentOn is written as follows: EU TalentOn

→ In all-caps titles and in the logo, it is written in all caps: EU TALENTON

GRAPHIC ELEMENTS #1

Symbols for the Challenges (as a whole)

– Brandbook

GRAPHIC ELEMENTS #2

Symbols divided into fragments: a bank to compose with

About the Fragmented Symbols:

Symbols are broken down into fragments to create a variety of abstract illustrations that visually translate the outputs of these

3-day Pressure Cooker Programme:

→ the WIP (work in progress)

→ the variety of processes (such as brainstorming, etc)

→ the variety of dynamics

→ the movements (that occur during the challenge)

→ the teams (collective)

→ the participants (individual)

→ and more TBD

The possibilities are endless.

→ Goal of Event brand mark + Symbols + Fragments = Generate a CURIOSITY-DRIVEN FEELING –

‘People want to understand what it means’

↳ These graphic compositions are like puzzles to be solved, just like the challenges that will be proposed.

PRIMARY EVENT BRAND MARK

Built from symbol fragments

Custom Evolutive Event brand mark made from Fragments, it represents:

–Collective Emulation

–Reflexion & Research

– Dynamics & Movements

Open Concept: could be switched with other compositions.

Typeface: Di Grotesk KatoScience Bold

Sleek

Timeless

Sustainable

Ton of voice:

Savv y & Modern

Can be used as an outline

Outline: 2 pt

EU TALENTON KATOWICE – Brandbook

EU TALENTON KATOWICE – Brandbook

EU TALENTON KATOWICE – Brandbook

SECONDARY EVENT BRAND MARK

Can be used as an outline

Outline: 2 pt

EVENT BRAND SUBMARK

Can be used as an outline

Outline: 2 pt

DIVERSE FR AGMENTS' L AYOUTS

A bank of fragment layouts to compos e with

EU TALENTON KATOWICE – Brandbook

EVENT BRAND MARK SAFE AREA

Adequate clear space around the Event brand mark helps to preserve its clarity and impact. Safe area is a minimum safe distance within which no visual elements such as photos, texts and supporting graphics can be placed.

Safe area is defined as the 1½ “EU” from the Primary & Secondary Event brand marks.

Try to maximise the clear space whenever possible,

T YP OGR APHY & HIER ACHY

Di Grotesk KatoScience Bold

abcdefghijklmnopqrstuv w x y z

ABCDEFGHIJKLMNOPQRSTUV W X YZ

0123456789

→ Primary Font

Used for Event brand mark + Title

Di Grotesk KatoScience Regular

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

→ Secondary Font

Used as body copy

FONT FAMILY

Di Grotesk KatoScience Regular

Di Grotesk KatoScience Regular

Di Grotesk KatoScience Medium

Di Grotesk KatoScience Medium Italic

Di Grotesk KatoScience Bold

Di Grotesk KatoScience Bold Italic

Di Grotesk KatoScience ExtraBold

Di Grotesk KatoScience ExtraBold Italic

USE OF T YP OGR APHY

H1

— Di Grotesk KatoScience Bold

— Right-aligned

— Always in capitals

— Used for big titles, headlines, quotes and single elements that need more emphasis, such as key words or numbers.

H2

— Di Grotesk KatoScience Medium

— Right-aligned

— Used as category descriptions or short subtitles

H3 (Body Text)

— Di Grotesk KatoScience Regular

— Right-aligned or justified

— Used for body text, long paragraphs, short captions above paragraph groups and small remarks/ details.

COLOUR PALETTE

96/98/70

163/162/209

210/208/234

Please note:

Colours are more vibrant on screen (RVB colours) than printed (CMYK colours) unless a Pantone colour is used for printing.