EUCYS KATOWICE 2024
BRANDBOOK
Table of content
Visual identity concept
Primary event brand mark
Secondary event brand mark
Event brand mark safe area
Typography
Color palette
Graphic elements
EUCYS KATOWICE 2024 | BRANDBOOK
Visual identity concept
DiGrotesk KatoScience
FONT
a unique modern font designed especially for European City of Science Katowice 2024, during which the event EUCYS takes place
HEPTAGON PATTERNS
symbolize cooperation, community, diversity, building, creation
CONTRAST
COLOR PALETTE
symbolize dynamic, youth, joy, energy
ICONS
stylistic reference to previous editions, represent various fields of science
EUCYS KATOWICE 2024 | BRANDBOOK
EU + + +
Primary event brand mark
Combination of EUCYS brand mark with icon of most famous building in Katowice - Spodek
Based on DiGrotesk KatoScience typeface - connects events within EMNK 2024.
EUCYS KATOWICE 2024 | BRANDBOOK
+ ↠
Brand mark - achromatic
EUCYS KATOWICE 2024 | BRANDBOOK
Brand mark - color version
EUCYS KATOWICE 2024 | BRANDBOOK
Secondary event brand mark
EUCYS KATOWICE 2024 | BRANDBOOK
Secondary event brand mark -- color versions
EUCYS KATOWICE 2024 | BRANDBOOK
Event brand mark safe area
EUCYS KATOWICE 2024 | BRANDBOOK
1,25 X X X X
Typography
TITLE BODY TEXT
Aa
Di Grotesk KatoScience Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789
Di Grotesk KatoScience Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
EUCYS KATOWICE 2024 | BRANDBOOK
Aa
Color palette
RGB: 0/0/0
CMYK: 0/0/0/100
HEX: #000000
RGB: 255/255/255
CMYK: 0/0/0/0
HEX: #ffffff
RGB: 102/102/204
CMYK: 72/64/0/0
HEX: #6666CC
RGB: 255/102/51
CMYK: 0/71/79/0
HEX: #FF6633
RGB: 51/153/102
CMYK: 78/15/73/0
HEX: #339966
RGB: 252/3/151
CMYK: 0/90/0/0
HEX: #FC0397
EUCYS KATOWICE 2024 | BRANDBOOK
BLACK WHITE BLUE ORANGE GREEN PINK
Graphic elements -- contrast
EUCYS KATOWICE 2024 | BRANDBOOK
Graphic elements -- patterns
EUCYS KATOWICE 2024 | BRANDBOOK
Graphic elements -- icons
EUCYS KATOWICE 2024 | BRANDBOOK