UNITED WAY
2014
CASE for SUPPORT The path to community change requires bold vision and dedication to long term changes. Last year we began new strategic work to improve the community by helping people help themselves with a focus on the building blocks of a good life – Education, Income and Health. While we have just begun, we have accomplished much in the last 12 months. Here are some of the highlights:
EDUCATION - strategies to help close the 3rd Grade
INCOME - helping people become financially stable:
Reading Achievement Gap myON • Access to thousands of digital books with Lexile® assessments and growth th forecasting ffor orec ecas asti ting ng • 7 schools • 45,000 books read
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Pilot Mentoring Program • Establishing positive role models for at risk youth • 30 Mentors • 120 Students Summer Reading Loss Prevention • Created an awareness campaign: “Tag In” – our teachers are ‘tagging out’ for the summer and parents must tag in - partnership with Brevard Public Schools • 38,000 summer reading loss prevention booklets sent home with elementary school kids • 11 week multi-media campaign
United Way of Brevard www.uwbrevard.org
574 people attended financial literary classes 2,305 tax returns completed with $2.5M of impact 2,966 people helped with SNAP worth $2.4M
HEALTH - making our community healthier: •
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Healthy Families is currently helping 168 families prevent child abuse and neglect and promote healthy child development. Nearly 15,000 weekend backpack meals have been distributed in the last years thanks to our partnership with The Children’s Hunger Project.
Feed and Read Program • Cross promotional strategy to address summer hunger and reading loss • 1,000 children to be helped • 16 sites where kids receive a new book each week, eat lunch as part of the Summer BreakSpot program, if needed, take home a backpack meal and get reading help with trained mentors
United Way Counts on Community Leaders With your support we improve the lives of our community’s most vulnerable members. We can build a stronger foundation for generations to come. Here’s how you can help today: 2013 Corporate Support
1.
Select, encourage and support a highly motivated Employee Campaign Manager.
2.
Be actively engaged in your workplace efforts (approve the campaign plan, request progress reports, participate in key campaign activities)
} 307 workplace organizations
3.
Lead the way with a generous personal gift
Impact on Brevard
4.
Consider a corporate gift increase
} 41 local partner agencies
5.
Include campaign best practices in your campaign plan for your workplace-
} $6,373,249 raised } 22,790 donors
• Run a management campaign - Most effective effort of top performing companies } 56 programs
• Use incentives - Prizes and challenges drive participation
} Nearly $24 million in total impact for our community
• Speakers and Tours- Invite agency speakers or allow employees to take tours to see their dollars at work •
ASK - Most importantly, make a ‘quality ask’ of all employees - educational meetings increase participation
“Your United Way is working here in Brevard to figure out what our community needs and make real change. When we focus on the building blocks of a good life – Education Income and Health, we are ensuring that our kids succeed in school, adults can secure a good job and manage their finances and we have a healthy community. What this
place needs is YOU! Please support the 2014 United Way of Brevard Campaign.”
Carol Craig, Craig Technologies 2014 United Way Campaign Chair
2 UNITED WAY Case for Support
Local Engagement and Leadership CEO’s and top management can have real impact on the success of their campaigns by focusing on including as many Best Practices as possible in their plans:
Recruit a Motivated ECM Wuesthoff more than doubled their campaign by selecting an ECM who had the right blend of excitement, resources, passion, desire to help and commitment to follow through on plans. Bob Duffy, Harris SVP and United Way Board Member
Host a Leadership Campaign with managers Active and Visible Support SunTrust Bank leaders placed an emphasis on Leadership Giving among their Emerging Leaders, taking their team on a special tour of our programs so they could see first-hand how a leadership level gift would change lives.
Among numerous other Best Practices, Harris executives took this practice to heart, including serving Breakfast with the Boss, dressing as Super Heroes and taking their turns in the dunk tank!
Offer Incentives The City of Melbourne City Manager offered his “Labor for a Day” to any department that met their participation goal, agreeing to perform any task the employees asked of him.
Quality Ask Parrish Medical Center focuses on ensuring that every employee receives a quality ask to give from one of their well-trained campaign committee volunteers, who visit every departmental staff meeting.
UNITED WAY Case for Support
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Top United Way Campaigns The following organizations gave $10,000 or more to the 2013 United Way campaign either through corporate gifts, special events or employee giving. Organization Harris Corporation Publix Super Markets Brevard Public Schools Health First Florida Tech Rockwell Collins Brevard County Sheriff’s Office Brevard Board of County Commissioners Parrish Medical Center United Launch Alliance Lockheed Martin Kennedy Space Center Visitor Complex GE Melbourne TEAM ESC TOSC Team Wuesthoff Health System Florida Power & Light/IBEW Local 1908 FLORIDA TODAY Ron Jon Surf Shop Intersil Corporation Wells Fargo Aeronix City of Melbourne Space Coast Credit Union Bank of America/Merrill Lynch IAP Worldwide Services Bright House Networks Computer Sciences Raytheon TEAM ISC ATK Launch Systems Eastern Florida State College SunTrust Bank, Central Florida United Parcel Service Carr, Riggs & Ingram AT&T Wal-Mart
United Way of Brevard 937 Dixon Blvd • Cocoa, FL 32922 www.uwbrevard.org
2013 Total $1,301,352 868,194 284,974 195,146 175,544 157,145 147,279 122,813 106,590 103,602 96,850 76,913 75,030 71,061 67,865 66,458 61,404 58,111 55,565 55,454 53,456 50,120 47,600 45,892 45,079 44,952 43,857 43,467 41,111 40,648 39,212 38,805 38,517 36,493 33,322 32,694
ELVIS 2/a.i. solutions and Analex City of Palm Bay The Boeing Company/ Employees Community Fund United Way of Brevard Canaveral Port Authority Target Southeast Petro Distributors Ron Jon Cape Caribe Resort BRPH Companies Raymond James & Associates FirstWave Financial TD Bank Craig Technologies MH Williams Construction Group Abacus Technology Vance Lotane & Bookhardt, P.A. Community Credit Union of Florida Space Florida Morton Salt Disney Cruise Line Macy’s Coastal Mechanical Services City of Rockledge Berman, Hopkins, Wright, & LaHam GrayRobinson, P.A. InoMedic Health Applications Aging Matters in Brevard Rusty’s Seafood & Oyster Bar Comprehensive Health Services ITT/EXELIS Fiserv Regions Bank Building Management Systems Stifel Nicolaus & Company Total
$32,421 31,765 31,575 29,017 29,016 28,747 25,350 21,940 21,610 21,552 18,398 18,359 18,213 17,551 16,033 15,788 15,680 15,553 15,127 15,000 14,289 13,900 13,001 12,725 12,580 12,143 11,873 11,309 11,303 11,217 10,590 10,103 10,000 10,000 $5,426,302