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C O M M I T T E D T O I N C R E A S I N G Y O U R B U S I N E S S G L O B A L LY
OCTOBER 2017
AUSTRALIAN TRADE TO GET BOOST The Australian tackle trade could benefit from a new project to install an artificial reef alongside the famous Sydney Opera House, which will hopefully revitalise marine life in the harbour and restore natural habitats. The three-year research project reported by ABC news is a collaboration between the Opera House, the University of Technology Sydney (UTS) and the University of Sydney and intends to hang nine hexagonal-shaped modules around Bennelong Point. It is hoped the artificial reef structures will boost biodiversity and provide a refuge for fish and other marine creatures. “Sydney Harbour has a huge proportion of built environment, or sea walls, going all around the harbour,” lead researcher and UTS professor of marine ecology
David Booth said. “These have been around for well over a century in many cases and they are made of lovely sandstone, but they just don’t offer the habitat that was probably there in the first place. “The goal is to see if we can enhance those walls to see if we can get the fish back.” More than 50 per cent of Sydney Harbour is lined by sea walls and Professor Booth is concentrating on bringing fish such as baby blue gropers and sea horses back into the harbour around Bennelong Point. Other projects across the harbour have had success in rejuvenating marine life, such
as using old oyster shells to restore shellfish populations or transplanting seagrass to support lobsters and abalone. “It’s certainly not in horrible shape at the moment; there are quite a number of species, but that doesn’t mean they are doing well,” Professor Booth said. “Habitats are limited; a large dockland area or sea wall where there used to be mangroves, there aren’t many fish left.” Opera House environmental sustainability manager Emma Bombonato said the project would allow the iconic site to better connect with the environment. “In designing the Opera
House, Jorn Utzon was strongly influenced and inspired by nature,” she said. “Projects such as this enable us to continue that legacy by inspiring greater community awareness of the marine environment around Bennelong Point and contributing to local biodiversity.” Researchers will start by recording data on fish numbers and the diversity in underwater areas around the Opera House and other harbour sites before installing the reef early next year. • Continued on page 5.
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Welcome
OCTOBER 2017
EDITORIAL Editor Chris Leibbrandt +44 1684439767 chris.leibbrandt@dhpub.co.uk Publisher Sean O’Driscoll +44 1327 311999 +44 7788 922976 sean@dhpub.co.uk
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PRODUCTION Creative Director Mark Grafton Editorial Design Steph Stevens Sub Editor Lee Jones Production Manager Paul Evans Ad Design Harvey Palmer
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SOCIAL MEDIA 04
Dressed to thrill? ’m writing this looking out over one of England’s very best fishing reservoirs, Grafham Water. Famous in the past for its tremendous trout fishing, it is now making waves as a predator venue, attracting anglers from not only the UK but also Europe. It’s the weekend of the World Predator Classic England qualifier, an event that I help organise. Twenty years ago the thought of the two disciplines rubbing shoulders and getting along was unheard of and, frankly, difficult to imagine. Nowadays the two disparate angling groups welcome each other onto the water for all of us to enjoy the brilliant fishing that is available. Economics, pragmatism and the realisation that angling is a brotherhood, sisterhood and community is now firmly taking hold, a reason to celebrate as we go forward and look at the next generation of anglers. What, you might be wondering, is the point of this story, and it would be a good question. I am looking at the clothing and apparel being worn by the anglers taking to their boats for their first day on the water and it made me think back to the winters that were cold and wet and the
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inadequate clothing that we wore, not only in terms of being waterproof but also in terms of safety. Army Surplus stores were the best place to buy outdoor clothing, and the 1970s saw quite a few of us dressed in army tank suits – one-piece coveralls that were indeed a great step forward from great coats, jerseys and jeans. Base, mid-level and outer layers were a far-off idea. Now base layers are standard issue for anglers who fish during winter, as are the supertechnical materials that are seemingly magical in their ability to keep us warm. In a strange twist of fate, the excellent suits that I now possess are probably too warm because the slow creep of climate change keeps the winters in my part of England so much warmer. Perhaps the biggest change is the ability to purchase waterproof clothing that actually is waterproof. A lot of us will remember the PVC rain jackets and trousers where, because they were totally impermeable, you ended up wetter on the inside, soaked in sweat, than you did on the outside when it rained.
Breathability and all of its associated benefits have changed anglers’ lives forever. Now we can buy breathable, windproof, reversible, lightweight outer layers that really do keep you dry, warm and comfortable. Now, we really can look upon fishing as a collection of days when there is no bad fishing weather just inappropriate clothing. If we do wear the wrong clothes and have an uncomfortable day, we only have ourselves to blame. In this issue, we spotlight clothing and apparel and how important it is. Not just to those who make it and wear it, but those who sell it. Apparel has been the saviour of many shops and tackle outlets that have increased their clothing and apparel footprints are the ones that have continued longevity and success. Apparel is also great for us marketing men. We have 24 hours a day mobile advertising opportunities that people pay us to wear. Why wouldn’t you include some in your product portfolios? After all, anglers who wear our brands are our marketing Holy Grail candidates; they act as brand advocates and you can’t get better than that.
We have 24 hours a day mobile advertising opportunities that people pay us to wear.
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News
OCTOBER 2017
AUSTRALIAN TRADE TO GET BOOST
• Continued from page 3.
The modules will be fairly subtle and each will be more than a metre long with various levels of complexity. David Lennon, a reef designer from Melbourne who has been
like building a city, and to have a vibrant city you need a diversity of habitats.” Mr Lennon said while the reef ’s final design was yet to be decided, the modules would likely be an irregular cube or sphere shape in various sizes and be made of lightweight marine concrete and fibreglass. “Little fish like hidey holes,” Professor Booth explained. He said he hoped the reef would be rolled out permanently if significant marine changes were recorded over the next three years. The project is being funded through an $86,000 NSW Government restoration and rehabilitation grant with in-kind contributions from the Opera House and UTS.
constructing reefs for 26 years, has been hired to work on the project. “We understand marine life need different entranceways, rooms, gaps to walk and move. “We’re just like underwater architects and town planners. It’s
NEW BLOOD FOR BOARD After a recent election, the American Fly Fishing Trade Association has a new board in the shape of Ben Kurtz (Fishpond), Michael White (Blue Ribbon Sales, Bozeman), Shawn Combs (Orvis Rod & Tackle), Tom Melvin (Yellow Dog Flyfishing Adventures) and Tag Kleiner (Far Bank Enterprises). AFFTA president Ben Bulis said: “It’s great to see the involvement of the membership; we had the largest voter turnout in the history of AFFTA. Our membership continues to grow year after year; we had 12 strong candidates running for five board seats, and all of them should be congratulated for stepping up and running for the board.” The board welcomes the two new members, who bring a wealth of industry knowledge. Tom Melvin is the director of sales for Bozeman, Montanabased Yellow Dog Flyfishing Adventures. For the past seven years, in addition to overseeing sales and marketing programs at Yellow Dog, Tom has also developed and managed the company’s Alaska, Kamchatka and Iceland programs. Tag Kleiner is the vicepresident of marketing for Far
Bank, having joined it in early 2014. AFFTA chairman Michael White commented: “The recent election spurred the greatest member turnout to date. We thank those members who cast their vote. The results of the election assure that the mission of AFFTA to ‘promote the sustained growth of the fly fishing industry’ will carry forward due to the volunteer work, commitment and applied energies of a dynamic board. “We thank those who placed themselves as candidates in the election and welcome aboard our newly elected board of directors. Together, we will continue to work on behalf of our member base.” The new board members will begin serving their three-year terms at the October 15th, 2017 AFFTA board meeting in Bozeman.
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IMAGES 1. Ben Kurtz 2. Michael White
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3. Shawn Combs 4. Tom Melvin 5. Tag Kleiner
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News
OCTOBER 2017
SEVENTH PRESIDENT ELECTED The International Game Fish Association (IGFA) has elected veteran business leader and avid recreational angler Nehl Horton as its new president, effective from September 1st, 2017. Horton’s appointment is the result of an exhaustive international talent search to replace long-time IGFA president Rob Kramer, who is stepping down from the role after nearly 15 years of distinguished service. “We are excited to put Nehl at the helm of the IGFA, based on our strong belief that he has the passion, energy, skills and experience to take our association to the next level of success,” said IGFA chairman Charles W Duncan III. “Based on his broad business
background, strategic leadership skills, deep experience in international markets, proven expertise as a public policy advocate and genuine passion for game fishing, we are confident in Nehl’s ability to enhance the rich legacy of the IGFA and increase its impact across a range of priorities.” With more than 30 years of highly relevant experience in business, government, politics and the news media, as well as a lifetime of fishing experiences in waters across the world, Horton brings a unique blend of qualifications to the role. “I am humbled and honoured by the opportunity to lead the world’s most prestigious international recreational angling organisation,” Horton said. “I am also indebted
to the many captains, mates, guides and fellow anglers around the world who have helped fuel and focus my passion for fishing throughout my life. I look forward to working closely with the IGFA trustees, staff, international representatives, corporate sponsors, individual donors, philanthropic institutions, scientific partners and general membership to preserve and protect our precious marine and freshwater resources and species in the years ahead.” As IGFA’s seventh president since its founding in 1939, Horton plans to build on the strong foundation set by the exemplary leadership of Rob Kramer and his legendary predecessors. Horton’s immediate focus will be on working with the
WORLD CLASS FISHING UNDER THREAT
The American Fly Fishing Trade Association (AFFTA) has teamed up with Florida-based clean water advocacy group Bullsugar to support efforts to restore critical estuaries in South Florida. Fishing in Florida boasts a state economic value of $9.7 billion. As a leading voice for the recreational fishing industry, AFFTA joins Bullsugar in calling for an end to the toxic discharges that periodically destroy fisheries in the St Lucie and Caloosahatchee estuaries, and to water management policies that have caused the collapse of fisheries in Everglades National Park and the Florida Keys. To boost awareness of government policies that contribute to the decline of these world-class recreational fisheries, and of the science-based solutions that can lead to their recovery, AFFTA 06
will work with Bullsugar to distribute the Now or Neverglades Declaration to members and their clients, and to publicise the impact of Everglades restoration and water management decisions on water quality and estuary health in South Florida. AFFTA and Bullsugar will collaborate to help tackle manufacturers, retailers, and guides understand how to take action and recruit anglers across the US to promote the Now Or Neverglades Declaration and oppose legislation and candidates that threaten the survival of these vital waterways and the extraordinary fly-fishing industry they support. “The fly-fishing industry has always promoted clean water policy and sound conservation principles, because our businesses depend on healthy fisheries and our values drive us to maintain them for future generations,” said
Benjamin Bulis, AFFTA president and CEO. “These estuaries are precious, fragile, and unique. The opportunity to fish here inspires people from all around the globe to visit and relocate to South Florida. Our work with Bullsugar can help preserve that opportunity for their children and grandchildren.” The estuaries threatened by water management policies include three of the birthplaces of saltwater fly fishing. The Caloosahatchee and the inshore fishery it supports offers some of the richest redfish, snook, spotted sea trout, and tarpon fishing on the globe. The St Lucie is North America’s most biodiverse estuary, a historical producer of trophy snook and sea trout, where populations of bonefish and striped bass share the same water. And the Everglades and Florida Bay still offer the most remote, unspoiled shallow water fishing in the US. Reconnecting historic flows through the Everglades’ “River of Grass” – the focus of the Now or Neverglades Declaration – is critical to the longterm health of all three estuaries. “This fishery can’t be replaced. There isn’t another Everglades,” said Sandy Moret, renowned guide and owner of Florida Keys Outfitters in Islamorada. “Our industry’s survival depends on Everglades restoration, and with leadership from the AFFTA and groups like Bullsugar, we’ll continue to grow the coalition of fisherman who support the sciencebased solution to revitalise and protect these waters.”
Nehl Horton
IGFA Trustees to develop a new long-range plan aimed at increasing the organisation’s connectivity and relevance to anglers, better leveraging its strong network of international representatives and building new revenue streams, while strengthening its commitment to conservation around the world.
LOWER CLOTHING PRICES FOR USA CUSTOMERS The Optimal Use of Trade to Develop Outerwear and Outdoor Recreation (OUTDOOR) Act, a bill to reduce import taxes on outdoor apparel, was introduced in the US Congress recently. Senators Roy Blunt and Maria Cantwell, along with Representatives Dave Reichert and Earl Blumenauer, introduced the bill aiming to lower tariffs on recreational performance apparel. The legislation is designed to make products like jackets and pants more affordable for American consumers, create jobs and help clothing designers and retailers better compete in the global economy. It would make outdoor recreation apparel items duty-free, thereby eliminating the “hidden tax” on these goods. Roy said import tariffs on outdoor products are as high as 40 per cent. “These taxes mean higher costs for businesses and consumers, less innovation, and fewer US jobs. By eliminating import tariffs on outdoor apparel, the OUTDOOR Act will help grow the $887 billion outdoor recreation economy and encourage more Americans to enjoy the great outdoors,” he added. “I urge all of my colleagues to support this bipartisan and bicameral bill.”
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News
OCTOBER 2017
WILEY X SIGNS HISTORIC RUSSIAN DISTRIBUTION AGREEMENT
fishing market and build up its reputation. He said: “More and more consumers in Russia seek highquality eyewear for everyday life. The trend in the market is to spend more money on quality products that will last longer and provide high performance. We are pleased and proud to introduce Wiley X to our customers because we
believe it is a brand that always has a high priority for quality and maximum eye protection. “We always strive to work with companies with advanced technology and Wiley X is such a company. We are sure that our co-operation will be successful in the future. Without any doubt, the Russian market has been waiting for a brand like this for a long time.”
Thomas Wæver, Wiley X EMEA vice-president and outdoor director, is equally delighted with the deal. He added: “Russia has always been an important market for Wiley X and we have had different possibilities to sign distributors for the fishing market there in the past. I have had my doubts about earlier distribution options, and therefore I have never signed with a Russian distributor before. “Having followed the NRG Group for more than a year and seen how it has managed to grow a great product like Deeper throughout Russia, I was convinced that these guys are the right match. I expect a lot from them, after meeting them I’m confident that we will witness a significant growth over the forthcoming months and years. So far it has been extremely professional in its business approach.”
CORTLAND AND TURRALL TIE UP DEAL
Turrall, a prestige British company, is now distributing Cortland products in the UK and Ireland. The deal seals a longstanding association between the companies that goes back over four decades. Turrall director Todd Marshman first met with Cortland president Leon Chandler in 1973. Over the 40-plus years since they have built a strong relationship. Turrall sales director Simon Jefferies commented: “The new arrangement is a perfect fit for both companies. We already have an established relationship, there is absolute synergy in our respective portfolios
and, crucially, we share a total commitment to quality above all else. “The UK tackle trade has been plagued by discounting in recent years and we feel this is ultimately detrimental to the market. Our focus will be to work closely with quality retailers and to actively support those who share our philosophy of developing premium brands.” Turrall owner Dylan Ponisch was keen to stress that the company will commence work immediately. “With the hugely exciting new products in the pipeline from Cortland, we fully intend to hit the ground running in bringing these to market.”
Left to right: Kiriil Kuper, managing partner NRG Group LLC, Thomas Wæver, Wiley X EMEA vice-president and Andrey Ralnikov, managing partner NRG Group LLC.
Wiley X, one of the world’s leading manufacturers of polarised protective eyewear, has further expanded its global distribution with the appointment of NRG Group LLC as its official partner for the fishing market in Russia. Andrey Ralnikov, one of two managing partners of NRG Group, is looking forward to push Wiley X into the Russian
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News
OCTOBER 2017
TAKING A STANCE ON COPIES One of the biggest success stories in the UK tackle trade over the last few years has been a product going by the name Spomb – an innovative bait dispenser. It is the brainchild of founders Brian and Judith Houghton, affectionately known as Mr and Mrs Spomb in the business. Avid anglers since the 1970s and keen members of the carp scene, Brian and Judith witnessed much innovation, but the one area that appeared neglected was the distribution of bait in order to get the edge on the bank. The couple used their shared knowledge of fishing and Bryan’s background in electrical and mechanical engineering to invent an innovative and revolutionary bait dispensing system. In 2008 the Spomb rocket was born and it is fair to say its influence has been massive. One of the keys to its success is the standard of manufacture that it has been able to maintain by keeping the products hand made in the UK. Manufacturing in the UK allows the pair to keep a close eye on the moulds, the tooling and manufacturing of their product. It has also ensured that local people are employed and seasonal contractors carefully make Spomb products by hand. This ensures stringent quality control checks at various levels of manufacture before the finished goods are despatched to the shops. As with all such great innovations they quickly become attractive to counterfeiters. The Spomb has had its fair share of copies, but the company is fighting back and has gone public with some of its actions. The company has invested a lot of money and time dealing with products that infringe, or may infringe, its vast portfolio of Intellectual Property around the world. It has successfully stopped Chinese copies and has ensured various manufacturers can no longer make such products. The company says it has suffered from severe infringement upon its patent right, although the counterfeits were of poor quality compared
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with Spomb’s bait disperser. To stop the infringement it has initiated legal actions online and offline with assistance of its UK patent attorney Lucas and Co and its Chinese associate – CCPIT Patent & Trademark Law Office – which is specialised in patent and trademark enforcement. To cut off the marketing rout of the infringers, Spomb filed IP infringement complaints with Alibaba requesting for deletion of web pages offering the infringing bait dispenser and succeeded in the online actions. Meanwhile, to reinforce the enforcement actions and to make a more impressive declaration to the possible potential infringers it initiated an administrative enforcement action before Beijing IP Authority (a subsidiary of the State Intellectual Office) and obtained within just three months an administrative decision ordering the accused infringer to stop the infringement immediately. Spomb is preparing to file a court litigation against an infringer that has refused to sign a declaration to undertake not to conduct patent infringement in the future. The company is confident of success of the court litigation and the infringer shall compensate its loss due to the infringement and the payment for stopping the infringement. Spomb will continuously protect its lawful rights and interests by legal actions and it points out that only Spomb Limited make its bait dispensers and only Fox International has a licence for its Impact Spod.
ASSOCIATIONS DOING THEIR BIT Don’t forget there are two important summits coming up being run over in the States. The Sportfishing Summit – being held October 10th to 13th at the Opal Sands Resort in Clearwater Beach, Florida, will see people representing the entire sportfishing community come together to discuss a wide range of issues and events that impact the industry’s future. All American Sportfishing Association (ASA) members are encouraged to attend the Summit, in order to gain a better understanding of how ASA staff and colleagues work on behalf of the industry. You do not need to be a committee member or a board of directors member to attend the Summit. Over the past two years, ASA has been focusing on efforts to increase participation from 46 million annually to 60 million annually. This year, it wants to spend time “connecting the dots” between what is happening now and then focus on what more needs to be done. What’s key in all this is how industry members can contribute in tangible ways to help move the needle. We know that many of members are asked to contribute product, money and volunteer help for a variety of fishing events in communities throughout the U.S. ASA wants to bring to the Summit a range of options for industry participation that help to ensure life-long fishing skills rather than “one day” derbies or other programes that don’t have long-reaching impacts. Besides attending to the association’s business objectives, it is going to be asking its committees to spend some of their meeting time focusing on industry’s role in the R3 process. (Angler Recruitment, Retention and Reactivation). Keynote speakers will help set the stage to help us understand what the future may bring and focus on “nuts and bolts” conversations and objectives. One of these objectives is to get a better understanding of the “experience economy” and what that means to our industry. The other is to dive deeper into the practical steps we can take to
move the R3 process forward. Go to www.asafishing.org/ sportfishingsummit to register, make housing arrangements and see the agenda and keynote speakers.
Meanwhile, between October 15th to 18th in Bozeman, Montana the American Fly Fishing Tackle Association (AFFTA) Dealer Summit will be taking place AFFTA says it is delivering its most comprehensive seminar line-up to date. The summit really is focusing on the speciality retailer and gives great insight into influencing not only the consumer but also managers and staff in store. With so much competition around, the ability to influence is one of the most marketable skills a manager can possess, and the ability to influence is vital for anyone who wants to accomplish their vision through others. This summit covers a plethora of key topics including: • What is an effective sales process? • Store layout • Visual merchandising • Merchandising philosophy • Create a visual plan • Brand message • Optimizing in-season frenzy • Enhancing off-season opportunities • Scheduling strategies • Hiring and influence • Recruiting: who is the ideal candidate? • Effective listening • Obstacles to effective communication. This is just a very small sample of what is being covered – the full schedule is very comprehensive and looks tailor-made for dealers. www.affta.org/affta-dealer-summit
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Review
CGC WEIHAI EXPO
2017 onwards
and upwards There are not many reasons to celebrate 2008. Deep in the financial crisis, you had to be brave to start a new project. Nevertheless, the CGC Weihai Expo did just that and has defied the odds since day one. Years of continuous growth have put it in a position to have yet another a ‘vintage’ year.
n 2008 times were hard in many economies across the world and the fishing tackle industry was no different. Many people would have thought it a crazy time to launch a fishing-industry show but that is exactly what Li Jiang, the founder and owner of China Fish, did with the CGC Weihai Expo. This is a show designed to become a safety buffer for the market to maintain channels between China and the rest of the world. Despite all the odds, it worked and it’s still working today. The show was an almost instant success, a popular concept that allowed the international trade a chance to access
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many of Weihai’s top-end manufacturers at one time and in one place, and it’s enjoyed constant growth since then. The show is in a happy place, not only does it continue to grow but it also has exhibitor demand that outstrips the supply: the size of the hall. Each year Li Jiang and his team expand the show, and every year there’s a waiting list. The country of origin of visitors and exhibitors is also continually expanding and is now nearly 20. The number of buyers attending has also steadily increased; in fact, there was a 30 per cent increase last year. Last year, Li Jiang told TTW: “Weihai, as the host of this event, is the pride of the
China fishing tackle industry. Most people acknowledge that around 80 per cent of the fishing tackle produced worldwide is produced in Weihai, a city of more than 600 manufacturers. However, few may be aware that the city produced the first-ever fibreglass fishing rod, fishing reel and hard lure in China. It has a special place in the country’s history. “Weihai has progressed a completed fishing tackle industry chain and a fully developed market sense. There is a mature and effective system going through material purchase to products shipping, which saves cost and time. Furthermore, the manufacturers get the sense of product
The country of origin of visitors and exhibitors is also continually expanding.
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Review
CGC WEIHAI EXPO
quality, innovation and brand, which lead them to a bigger stage. That is what we expect to see. “Although the exhibiting area has already been enlarged to 34,300 square metres, 1,300 larger than last year’s, there will still be companies that can’t exhibit at the show,” explains Li. “But anyhow, you will see an exhibitor list increased not only by medium small companies from the Hebei Province, another province that also specialises in tackle, and small accessories-producing companies, but also by the big names too. “Besides that, a lot off bigger companies have chosen the CGC Expo Weihai as their promotion platform for their newly launched products and will hold their National Agents Conferences at the show. At these conferences, the pro staffs of these companies will introduce their new products to all their agents coming from all over China, which will surely catch the attention of all the show attendees and focus most of the media around their booths and conferences. “Despite the fact that the number of our booths provided at the show cannot meet the number of all the companies that have applied for them, we still won’t consider enlarging the exhibiting area but will go on strictly checking the quality of the companies applying for our show and enhance the exhibition and its services for both exhibitors and buyers as the most important thing to do.” For Li Jiang, delivering a quality show is more important than just expanding the show for the sake of getting bigger. The show continues to prove itself in the market; its launch and growth during the toughest economic climate for many years has been a constant reinforcement of the decision to start the show. CGC Weihai Expo has become a hugely important show for the China Fish organisers and also for the industry as a whole, and that shows every sign of continuing.
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EXHIBITION The 10th China (Weihai) Fishing Gear Manufacturing Center Expo DATE October 13th to 15th, 2017 VENUE Weihai International Exhibition Center PRODUCT CATEGORY Fishing Tackle, Yacht, Mechanical Equipment ORGANISER Weihai Sub-Council of China Council for Promotion of International Trade, Weihai Pan-Sino Exhibition Co, Ltd OPENING TIMES Exhibitors: October 13th to 14th 08:30 to 17:00; October 15th 08:30 to 15:00 Visitors: October 13th to 14th 09:00 to 17:00; October 15th 09:00 to 15:00 EXHIBITION PROFILE China Fish Supplementary Show B2B show for buyers from trade and industry and commercial users EXHIBITING AREA 34,000 sq m FIGURES FOR CGC WEIHAI 2016 Exhibiting Companies: 780 Visitors: 2,505 Exhibiting Area: 34,000 sq m REGISTRATION FEE FOR BUYERS Free registration before September 20th, 2017 USD 15: On-site registration
CGC Weihai EXPO Floorplan
lijiang@chinafish.cn
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CHANGES AND APPOINTMENTS AT RAPALA To accelerate the execution of the Group’s updated strategy on capturing organic growth opportunities, improving profitability, lightening balance sheet and especially to improve operational performance by capturing Group-wide synergies, Rapala has made the following changes to its executive committee. Changes are effective immediately. Lars Ollberg has been appointed as chief operating officer. He is in charge of the Group’s businesses and distribution, except North America, Russia, Japan and the hooks, which 12
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report directly to CEO, Jussi Ristimäki. There are changes in responsibility areas of other executive committee members. Their responsibilities are as follows: Jussi Ristimäki, president and chief executive officer, chairman of the executive committee. Olli Aho, company counsel and investor relations. Stanislas de Castelnau, head of manufacturing operations and global supply chain development, head of hook business unit. Jan-Elof Cavander, chief financial
officer. Tom Mackin, head of distribution and brands in North America. Arto Nygren, head of lure manufacturing, reporting to Stanislas de de Castelnau. Victor Skvortsov, head of distribution in Russia, Belarus and Kazakhstan. Cyrille Viellard, market intelligence and business development, reporting to Lars Ollberg. Aku Valta will leave the executive committee and work as senior adviser to the Group in Australia.
Lars Ollber.
CEO, Jussi Ristimäki.
$20,000 TACKLE THEFT
TTW doesn’t normally report on stolen fishing tackle but this one from Australia is worth a note. A hooded thief has stolen fishing gear police believe is worth more than $20,000 (Australian) in a smash-and-grab attack on a coastal tackle shop. Noosa police officer-in-charge Senior Sergeant Ben Carroll said someone smashed through the front glass door of Davo’s Tackle World in Noosaville. “They have headed to an area
where fishing reels were located,” Snr Sgt Carroll said. “We suspect they knew what they were looking for.” He said more than 50 expensive offshore reels were stolen, nearly all of them Daiwa and Shimano brands. Other items were also stolen before the man left through the way he broke in. Davo’s Tackle World posted about the break-in on its Facebook page.
“Please keep an eye out for any Shimano Stellas, Daiwa Saltigas and high-end Daiwa rods that anyone is trying to sell or swap,” the post read. “If you have any information please message us or drop in. “Rewards are being offered so please share this post as much as possible.” Snr Sgt Carroll said police were reviewing CCTV of the break-in. It showed a Caucasian man of average build dressed in a hooded jumper and tracksuit pants. Police
believe the man could have had accomplices.
CCTV of a man who smashed his way into Davo’s Tackle World.
www.tackletradeworld.com
13
News
OCTOBER 2017
CARP NOT SO ELECTRIC IN AUSTRALIA… OR ARE THEY? As we all know, carp don’t enjoy the popularity that they do in Europe in other parts of the world. In Australia it turns out the “rabbit of the river” could be good for something, with researchers set to consider whether carp scales could be used to generate energy. It’s part of the National Carp Control Plan’s study into possible uses for the masses of dead carp expected if a proposal to release a carp virus in Australian waterways is approved. National Carp Control coordinator Matt Barwick said research in India had shown when fish scales were bent mechanically, a small electrical charge was created. The research, by Kolkata’s Jadavpur University, showed the collagen in fish scales had a piezoelectric quality. Harvesting the energy could power LED lights or small medical devices such as pacemakers. With carp making up between 80 and 93 per cent of the total weight of fish in some rivers, Mr Barwick said looking at how carp waste could be used under the National Carp Control Plan was essential. “We’re looking at all the opportunities for using this carp waste, so ideally we can turn one good news story (getting rid of carp) into another one,” Mr Barwick said. “This is very much about the recognition that, if we go forward with the carp virus, we need to safely and effectively harvest it and dispose of it in ways that ideally don’t mean landfill.” Curtin University has been assigned the carp waste research project. The decision on whether the carp virus should be deployed in Australia will be made at the end of next year (see ‘Carp virus to be released’ story).
MARKETING DIRECTOR APPOINTED T-H Marine Supplies, Inc., of Huntsville, Alabama, USA has appointed Gene Eisenmann as marketing director. Gene will lead the company’s marketing efforts, including event sponsorships, pro staff management, product promotions, advertising strategy, and more. T-H Marine’s President and CEO, Jeff Huntley, said: “Gene is an accomplished business owner, a savvy marketer, and an experienced angler. As HydroWave’s original managing partner and someone
who has shown commitment to crafting the vision for our company, we are very excited to have him on board.” Before joining T-H Marine full-time, Gene owned several
businesses and even fished the big tournament trails. This included the Bassmaster Opens and FLW, where the idea for HydroWave really came to fruition.
CARP VIRUS TO BE RELEASED A critical piece of research being conducted in Australia by the Commonwealth Scientific and Industrial Research Organisation (CSIRO) as part of the National Carp Control Plan (NCCP) will provide stakeholders with confidence that an informed decision will be made by the government at the end of 2018 on whether to release the carp virus, Cyprinid herpesvirus 3 (CyHV-3). The NCCP is a $15 million initiative being prepared by the Fisheries Research and Development Corporation on behalf of the Australian Government to explore the viability of using the carp virus to control carp in Australia’s waterways. To help inform decision-making on carp biocontrol, the CSIRO is conducting research into possible ecological and social risks associated with the use of the carp virus in Australia. The risk assessment will identify key stakeholders along with social and ecological values that could potentially be directly or indirectly impacted by the possible introduction of the carp virus for
control of this pest species. “The risk assessment will help facilitate decision making, so it will consider the range of possible impact pathways, be transparent about the uncertainties and assumptions, and be as explicit and quantitative as possible,” CSIRO researcher Dr Brent Henderson says. “This research aims to provide confidence to the Australian public, regulators and decision-makers that the ecological and social risks have been systematically and transparently assessed,” Dr Henderson says. The CSIRO team says the research will also measure social dimensions of risk associated with viral biocontrol. “Some of the social factors we will look at include people’s values, cultural habits, and beliefs around carp and the biocontrol of carp,” Dr Henderson says. “This research is important as we need to engage with the community and understand the possible social risks perceived by stakeholder groups, including the general public at the ground level. This will help
ensure that we can develop a plan that can address these aspects,” NCCP National Coordinator Matt Barwick says. “So far, we are learning that while people are seeking further information on the logistics and practicalities of carp control – which our research program will provide – the message we’re receiving is that people are keen to learn more about the concept, and carp are generally considered to be an unacceptable blight on our aquatic landscapes.” Some of the other major research projects now underway include a biomass study to provide an estimate of carp density in Australian waterways; completion of final trials testing susceptibility of non-target species to the carp virus and strategies for cleaning up carp that succumb to the virus if released. In addition to research, a comprehensive stakeholder engagement plan will be implemented over the next 18 months to consult with, and seek feedback from, the general public and special interest groups. To be kept up to date on the NCCP please visit www.carp.gov.au
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p014_TTW_10_News.indd 1
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News
OCTOBER 2017
SOUTH AFRICAN SHOW
PROVES CHALLENGING T he fishing community is obviously not inspired by Statistics South Africa’s positive growth figures for June. Retailers attending the annual South African Fishing Tackle Agents and Distributors’ (SAFTAD) fishing tackle trade show in July and August this year kept a fairly low profile, exhibitors reported. The overwhelming feedback from exhibitors was that the 2017 Durban and Johannesburg shows were very quiet. That is despite statistics recording June’s retail sales growing 2.9 per cent from the year before, and second quarter sales growth of 2.2 per cent. The reduced number of retailers who took the trouble of attending the annual trade show in Johannesburg was cause for concern for 75 per cent of the exhibitors who gave Sports Trader magazine feedback about this year’s show – and the low number of exhibitors and visitors at the Durban show prompted an exhibitor who wishes to remain anonymous to question whether this show still has a life. Yet all exhibitors could name benefits they derive from exhibiting at the show – with introducing their ranges and company to new retail customers and meeting established retail customers face to face topping the list. The majority also believe there is no downside to exhibiting at SAFTAD, except “that most retailers know when new product is going to be released, so very little buying happens leading up to the trade show,” commented Garth Liefeldt from Thornveld Angling. For out of town exhibitors, the cost of being there and getting there could be a deterrent “but it is relative to the amount of potential business we can do,” believes Patrick Franck from W.E.T. Sports Importers, based in Cape Town. And that probably explains the relative optimism about the Johannesburg show, despite fewer retailers: the visitors who attend this show come to do business. None of the respondents to our snap show found that the visitors to their stands were only browsers. Those who did browse did so with the promise of placing orders at a later stage, or did place orders. “Retailers want to keep their knowledge current on what is new, or coming, as well as what products are continuing or being discontinued,” says Graham Hills of Pure Fishing. “We see these shows
16
African distributor Apex Walker is the southern brands like Jarvis nal natio inter wn -kno well of Rovex and so on. Walker, Fin-Nor, Quantum,
ibutes Pure Fishing South Africa distr brands locally. the international company’s
hook and fly-tying Scientific Fly is a South African (right), who is r sche Laub Arno by brand founded Europe and the US. rn easte to rts expo doing well with
ly distributes W.E.T. Sports Importers main n stores. chai not lers, retai ent pend to inde
African The Kingfisher is a southern a, distributor of brands like Daiw others. Mustad, Maxima and many
as an opportunity to showcase our new products and discuss existing ranges to assist customers in making informed decisions, as well as to give the in-store staff a better understanding of our products.” A sign of the times, however, is the buying habits of the majority of visitors: in these tough times they mainly came to replenish product lines, report half of the respondents, although there were some who were very interested in new products from exhibitors with higher-end products, or in buying accessories. That said. “They were crying out for new, innovative products,” says Patrick Franck, “not necessarily higher-end products.” This year there were 42 exhibitors in Johannesburg – two more than last year, but still quite a few less than the 50-plus exhibitors five years ago when the show was abuzz with visitors from more than 250 retail companies. This year there were eight new exhibitors, including the distributors of the award-winning Savage Gear in South Africa. A stalwart from previous shows, Halco no longer exhibited on its own because the brand has now joined the enormous Sensational Angling stable. One of the new exhibitors, who wishes to remain anonymous, was hoping that an extra day would be added for the public during the trade show. Almost half of the exhibitors who responded to our questions were also gearing up for the satellite trade shows in Port Elizabeth, Knysna and Cape Town, which have become a fixture of the fishing-tacklebuying season. This – as well as the pre-SAFTAD road shows by some bigger distributors – has been a hot topic for debate among exhibitors for a few years. “Regional shows are also under threat and customers need to be encouraged to attend the Johannesburg show,” says a long-time exhibitor who wanted to remain anonymous. “Show organisers need to think about being more welcoming and perhaps give retailers a cash incentive from exhibitors to attend the Johannesburg show.” Special thanks to Sports Trader Magazine for the report and Trudi du Toit for the pictures. To learn more about the South African fishing-tackle market visit www.sportstrader.co.za.
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p016_TTW_10_News (South African Show).indd 1
30/08/2017 09:57
PEOPLE MAKE
PRADCO
Mark Cowan
Nearly 22 years ago, Mark Cowan and his wife were expecting their first child and Mark needed a job. He took a position with a temp agency that placed him at PRADCO - where he spent eight hours per day dipping lures in the metalizing department. Two decades later, he now manages production, engineering, purchasing, maintenance, quality control, scheduling - everything except marketing, sales and accounting - as Executive Director of Operations. Cowan credits his upbringing on the family farm in Spiro, Okla., and his faith for fueling his rise from temp to man in charge. The farm taught him how to work and his faith taught him how to treat people and to be grateful. “I’ve had a multitude of positions over the years,” Cowan said. “It’s really amazing to me. All I can say is I’ve been truly blessed. Granted, I’ve tried and I’ve tried hard. But with the opportunities have been given to me.” Leading so many departments means Mark’s days can vary widely. One minute, he’s working with engineering to get a new 3D printer, then maintenance to repair an air conditioning unit. When the plant flooded during a major spring storm, Mark spent hours with a squeegee mop in his hand. “There’s always something,” Mark said. “It’s more than manufacturing. It’s looking long term, trying to project what’s going to happen, looking for cost savings, trying to reduce waste. It never ends. You are always looking for more and you never know what you’ll encounter from day to day.” In his role, Mark has overseen explosive growth in the manufacturing of YUM soft plastics at the Fort Smith facility. “There’s been a lot of growth with YUM. We started with just a handful of machines, then we had eight machines and 10 machines,” Mark said. “Now we’re in the process of building four more; we’ll have 16 machines. With each one of those machines, there has been a lot of jobs. Now we’re running a full three-shift operation.” A devoted family man, Mark loves spending time with his wife Rebecca and their four children. But he also makes time for his hobby - bodybuilding. After lifting weights on and off for decades, Mark has set his sights on competing as a bodybuilder, which means hours in the gym and a strict diet. “At the end of the day, I get to go home and praise God. I praise God and say ‘Thank you for giving me the opportunity to be where I am today.’”
News
FACEBOOK IN PICTURES
PICTURES FROM THE AYU KINGDOM CUP SUPPORTED BY DAIWA JAPAN
CHANGES AT MARUKYU UK AS NEW TEAM MEMBERS BED IN.
A BIT OF FUN, BUT WE WOULD LOVE TO KNOW WHO SOLD THEM THE RODS. GOOD JOB!
THESE WILL BE BIG, BY BRITISH COMPANY GEMINI CARP. REMEMBER WHERE YOU SAW THEM.
A STUNNING PICTURE FROM THE GUYS AT BLACK FLY EYES.
THE NEW 3D HARD LURES FROM SAVAGE. THESE GUYS ARE ON A ROLL.
18
AURELIA EWAN HELPING AMERICAN FLY TACKLE TRADE ASSOCIATION MEMBERS WITH INSURANCE.
AMERICAN FISHING WIRE PROVES ITS WORTH.
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p018-019TTW_10_Facebook News+1ad.indd 1
30/08/2017 09:58
News
FACEBOOK IN PICTURES
A BEAUTIFUL WILD BROWN TROUT CAUGHT BY SIMON JEFFERIES AT TURRALL FLIES.
NOW THIS IS THE SORT OF CAR THAT ALL DAIWA STAFF SHOULD HAVE. PICTURE THANKS TO ISH MONROE.
BEAUTIFUL SQUID JIGS FROM YAMASHITA.
LOOK OUT FOR THESE, THEY LOOK SUPERB. FROM FRENCH COMPANY BANANA RODS.
THE WESTIN RICKY THE ROACH LURE DOING WHAT IT DOES BEST!
A SUPERB ILLUSTRATION OF THE ART BEHIND ROSS REELS.
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p018-019TTW_10_Facebook News+1ad.indd 2
19
30/08/2017 09:58
Feature
BFT
reflections
BFT’s stand at EFTTEX 2017.
Line maker BFT has spent a long time building its brand and spent money on attending the big shows, EFTTEX and ICAST. Here are its thoughts about this year’s big summer events. fter more than 20 years of experience of exhibitions, EFTTEX and ICAST, after all of the meetings with our customers there are many new products and ideas,” says Miklós Balázs, owner and general manager of Balázs Filament Technologies (BFT). “We are mainly an OEM and privatelabel fishing-line producer, so we always have to achieve and execute the new ideas of our customers. This year the main points of concern and interest were about new packaging solutions and the exterior features of the fishing lines. This is an interesting development. We now have to look at product differentiation. For many years it has been a basic requirement that the quality of mono lines is very high and impressive. But you cannot sell your lines just because of their superior quality. The customers need, and indeed demand, more.” Lajos Balázs, the owner and general
“A
BALÁZS FILAMENT TECHNOLOGIES 20
manager, continues: “Our research and development team is continuously working on new ideas. This research work means not only the development of our lines but also always thinking about the packaging. To achieve this so that we have a win-win situation, we have to look at a projectmanagement approach with all interested parties, designers, production guys, marketing and design people, but most of all our customers. “There are lots of retail shops in Europe and the USA that are usually full of customers and products, because of the explosion of the new products in the fishing sector. For this reason, there are many new challenges, first and foremost to keep our lines in the shops. We have to be shining ahead, so we have to think long-term and in a strategic way. Luckily, fishing line, along with rods and reels, will always remain a basic requirement in the shops. Despite this,
info@bfteurope.com
www.bfteurope.com
we are constantly reviewing and reforming our product assortment so we have a collection or portfolio of products that are always cutting edge and ahead of the curve.” Béla Kanyó, the export manager, concludes: “The main conclusion that we came to after EFTTEX and ICAST 2017 was that we have to give a real value, or even an added value, to our customers and not just an excellent technical quality fishing line. There are many companies that produce good fishing lines but we want to stand out from the crowd; we want to give more. This concept or way of thinking led us to create new products and brands for our OEM customers. One of these ideas that will differentiate our product from others is our new Military Carp project. This now allows us to offer not only new carp colours and good lines, but also many other features that our clients can craft and create their own identity.
www.carbotexeurope.com
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p020_TTW_10_BFT Feature.indd 1
30/08/2017 09:59
Feature
EFTTEX – CRUNCHING THE NUMBERS
EFTTEX –
crunching the numbers
EFTTA has published its annual report, with this year’s facts and figures about EFTTEX in Budapest. Being a dyed-in-the-wool marketing man, Chris Leibbrandt couldn’t help comparing them with the 2016 show in Amsterdam. Here’s what he found. alking up to the conference centre buildings was perhaps a little disappointing. That feeling was exacerbated by the terrible taxi service and the sometimes ineffective management of that service. The show ground and its conference centre looked in need of a face-lift. Luckily, this doesn’t reflect the majority of the city, which is blessed with some awe-inspiring architecture. A caveat to that statement is that the best buildings are at least 100 years older than the show ground. It’s possibly something the profession of architects could one day look at; nostalgia rules for most people who contemplate buildings. Rarely are new buildings as well loved as the massive egos that created them think they should be. That aside, once I got into the show, what was awaiting me?
W
It looked busy enough and this was confirmed when you looked at the sales of the stands, a healthy increase in numbers of six per cent, from 208 up to 222. The square metres of floor space also increased from 6,591 to 6,851, up some four per cent. These figures represent more stands sold but a smaller average floor space for each exhibitor. The mix of large and small was therefore more noticeable, with not only the usual collection of huge players in evidence but also more smaller stands. While the stands and floor space sales were fairly steady, there was a wildly anomalous increase in the number of countries that exhibited, from 37 to 71, an increase of 91 per cent! Whatever the reason, it is difficult not to draw the conclusion that EFTTEX has an increasing global relevance. This was an
eyebrow-lifter for me because I thought the logistics of getting to Budapest would be one of the factors that would put people off; that might of course just be about getting there from the UK. To put it into perspective, I used a low-cost airline to get there and the return fare was as expensive as a Virgin Atlantic Airlines’ return to Orlando to get to ICAST! That certainly didn’t make sense. So, maybe it was just a problem getting there from the UK. One thing’s for sure, it didn’t put the rest of the world off from attending. Despite Budapest’s obvious architectural attractions, its visitor numbers were down by three per cent, from 2,950 in 2016 to 2,880. The most obvious reason was the aforementioned logistics issue. • Continued on page 22 www.tackletradeworld.com 21
p021_TTW_10_EFFTEX Numbers.indd 1
30/08/2017 10:00
Feature
EFTTEX – CRUNCHING THE NUMBERSS
• Continued from page 21 It is simply more difficult to get to than Amsterdam, a perennial, or in the case of EFTTEX, biennial issue. If it wasn’t the transport, was this just a case of apathy, a slowdown in the trade, a lack of relevance in the show, or some other simple explanation? Around 45 per cent of the 651 who answered a poll said it was very important to their business, so still a relevant show for the trade. In terms of the breakdown of visitors, manufacturers increased slightly from 11 per cent to 14, as did visiting retailers from 34 per cent to 37, with agents and sales people increasing from two per cent to three.
2016
2017
DIFFERENCE (%)
ATTENDED
PRESS AND GUESTS
2,960 | 2,880 | -3% STANDS
That would be little harsh. So, giving them the benefit of the doubt, I suspect it’s possibly the reducing influence, or even relevance, of wholesalers due to a corresponding increase in commerce and webshops. Frankly, without marketing research this is merely an assumption, but one that works for me. Looking at the country breakdowns, there are very few surprises. Top of the list visiting in Amsterdam is the Netherlands, and it’s no surprise that topping the 2017 visiting list is Hungary. In the top 10 it’s a surprise not to see the UK, but the flight issue is probably the cause of that. Making an
The biggest change was a drop in wholesalers from 53 per cent to 46. Just why is that? I am a great believer in a philosophical principle for problem solving called Ockham’s razor, or more rarely, the Law of Parsimony. It’s attributed to a Franciscan friar, scholar, theologian and philosopher, William of Ockham (c1287-1347), who stated that among competing hypotheses, the one with the fewest assumptions should be selected. In other words, if there are two explanations, the simplest one is usually better. The simplest in this case would be they simply couldn’t be bothered.
EXHIBITORS
1,607 | 1,566 | -3%
1,343 | 1,314 | -3%
SQUARE METRES
COUNTRIES REPRESENTED
2017
2017
MANUFACTURERS
DIFFERENCE
2016
208
222
WHOLESALERS
RETAILERS
+3%
14%
DIFFERENCE
11%
+91%
37
DIFFERENCE
71
2016 2016
+4%
6,851
6,591
2017
AGENTS
2016
22
2017
2017
+1%
DIFFERENCE
2%
DIFFERENCE
+3%
37%
DIFFERENCE
34%
2016
-7%
+6%
46%
53%
2016
3%
2017
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p022-023_TTW_10_EFFTEX Numbers.indd 1
30/08/2017 10:01
Feature
EFTTEX – CRUNCHING THE NUMBERSS
appearance, and this is also geographical I suspect, are the Ukraine, Slovakia and Serbia, with the United Kingdom, Russia and Finland dropping out of the top 10 to make way for the newcomers. The manufacturing countries swapped Italy and France for Hungary and the Ukraine, the remainder in the top five being the same, China, Japan and the UK. Perhaps the one category that includes some interesting eyebrow raisers is agents, with China being the only constant. In 2016 the usual suspects of neighbouring France, Germany and Italy were complemented by of all
As I have already said, countries Iran. All of without adequate these failed to make the research it is impossible 2017 cut, being replaced The highlight for to accurately attribute by the Ukraine, Poland, me, however, was the change to any one Hungary and South thing. Korea. the near miraculous The highlight for In conclusion, while increase in the me, however, was there were a lot of number of countries the near miraculous neighbours visiting, represented. increase in the number proving that geography of countries represented, is certainly a key driver once again proving that in attendance, some of you simply can’t predict some the anomalous entries were also things, and in many ways, isn’t that a of interest. The reduction in wholesalers good thing? Once again I am forced into is interesting, and one wonders if this concluding, it’s a funny old world. is the beginning of a trend or a glitch.
COUNTRY BREAKDOWNS TOP 10 THAT VISITED 2016
• NETHERLANDS • FRANCE • GERMANY • ITALY
TOP 5 MANUFACTURERS 2016 2017 • JAPAN • CHINA • UK • JAPAN • ITALY • HUNGARY • CHINA • UKRAINE • FRANCE • UK
• UK • RUSSIA
• SPAIN • FINLAND
• CHINA • JAPAN
TOP 10 THAT VISITED 2017
• HUNGARY • GERMANY
• CHINA • FRANCE
• ITALY • UKRAINE
• SLOVAKIA • POLAND
• SPAIN • SERBIA
TOP 5 WHOLESALERS 2016 2017 • NETHERLANDS • HUNGARY • GERMANY • FRANCE • GREECE • RUSSIA • ITALY • SLOVAKIA • FRANCE • POLAND TOP 5 RETAILERS 2016 2017 • NETHERLANDS • HUNGARY • FRANCE • FRANCE • GERMANY • RUSSIA • ITALY • SLOVAKIA • UK • POLAND TOP 5 AGENTS 2016 2017 • GERMANY • UKRAINE • CHINA • POLAND • FRANCE • SOUTH KOREA • IRAN • CHINA • ITALY • HUNGARY www.tackletradeworld.com
p022-023_TTW_10_EFFTEX Numbers.indd 2
23
30/08/2017 10:01
Interview
HANS MAASBØL - TAKING SVENDSEN SPORT FORWARD
24
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p024-025_TTW_10_Lars Svendsen.indd 1
30/08/2017 10:02
Interview
HANS MAASBØL - TAKING SVENDSEN SPORT FORWARD
Hans Maasbøl-taking Svendsen Sport forward In the second part of a two-part conversation, editor Chris Leibbrandt talks to new man at the helm of Svendsen Sport’s, CEO, Hans Maasbøl. CL: So Hans, I’d like to extend a warm welcome to you from Tackle Trade World. If I can ask you about your business background, did you come into this as an angler, or did you come into this thinking, “Wow, this is great, I’ve always wanted to work in fishing tackle”?
things that the headhunters who approached me put forward, that there was a very high level of branding. So when I looked into the product range, even though I didn’t fully understand the business, I could see that there was a lot of innovative thinking. Sometimes with some of the HM: No, that was brands we are not exactly what If you only want to doing things that I thought. My are proactive for sell goods in volume background is brand building. and you only produce basically that I Bringing products exactly what is was a retailer for that may not be 14 years before volume, you’re not the biggest sellers I came into the interesting. in terms of pieces, wholesale sector. but the story we can I am from the build around them, fashion industry. the stories, the ‘freaky’ things, Although fashion and fishing that’s really where you bring the tackle are not the same, what has aspiration to the end consumer. struck me is that they are both If you only want to sell goods built on brands. Along with that, in volume and you only produce I have been working a lot with exactly what is volume, you’re business turnarounds, working not interesting and there’ll be no for private equity companies. The aspiration. mechanisms in fashion and retail are quite interesting and I’m CL: Have you any examples of this looking at how we can apply that from your fashion work? knowledge to this trade. I think that we have many tools that we can use; marketing for one thing, the e-com part and so on. But I’ll be looking at this from a business perspective, not as an angler. We have a very strong management group that Lars has built since the hard years after 2008 and many of those involved were not from the angling industry. So I have a very good platform to work from.
HM: Yes, one good example is a huge American brand that makes polo shirts with 27 colours in the range. Not because they need 27 colours, because only four account for 70 per cent of the sales. The others are there to create aspiration and, in business terms, flatten out the distribution curve. CL: Yes, in marketing terms it is all about widening the distribution curve, so that you can keep selling and improving the centre. It’s important to have the products on the edges of the curve. You’re not necessarily going to sell them, but it’s important to have them. HM: It is. If you have a certain price range and you only create products that are exactly what the customer wants, exactly at that price, you can survive, but you have to be very, very good. This is all about widening the product range, but also in terms of price. CL: Can you see anything in the Svendsen brands that is similar?
HM: Yes, the Savage Gear 3D Bat lure; why use a bat for surface fishing? Nobody ever asked for it. So I saw a company that from the outside was very traditional; here’s a company where innovation is a big part of its driver. This is like an engine in front of the brand that can really drive it, rather than an engine behind and just pushing it; this is a key to success. It pulls people, distributors, wholesalers, retailers through the distribution chain. It’s all about inspiring the end consumer; you have products that are different to be able to do that. CL: How do you see the future in multi or omni-channel marketing? Looking at e-shops and e-commerce, it’s becoming increasingly easier to press a button and get stuff delivered straight to your door. HM: Mmmm, that’s a little bit of a dangerous question. Let me try to answer because it’s a little bit tricky. CL: Good! • Continued on page 26
CL: As I’ve watched Lars’ brands grow, the aspirational level has increased. Is that something of interest to you? I presume that in the fashion industry aspiration is everything. HM: Yes, aspiration is everything, and this is one of the www.tackletradeworld.com
p024-025_TTW_10_Lars Svendsen.indd 2
25
30/08/2017 10:02
Interview
HANS MAASBØL - TAKING SVENDSEN SPORT FORWARD
CEO Hans Maasbøl (centre) leading out Lars Svendsen (centre left) and the rest of the team.
• Continued from page 25 HM: There’s no doubt that e-com will be a big part of the future. How it will be, and in what dimension and structure, is a little bit difficult to predict. But for sure it will be. It is a case of embracing the future. So we know it’s coming, so we need to control it, rather than that part of the business control us. In some European countries, some 30 to 35 per cent of the business is already e-com. But it is still physical shops we are concentrating on. With omnichannel (or sometimes it’s called 360) we have a big task ahead of us. We have to ensure that when you click on a home page, the aspirational level of that offering has to be the same as when you go to the retail landscape and to the trade and so on. If that is to work out really well, we need to find smart ways how to do that.
Coming from the fashion industry, there are a lot of tools in that industry that I would like to look at using. How we display a product, how the customer sees a product, how we light the products, how we put the fronts on the shelves – there are a lot of things. So, a lot of ideas and sharing some of these tools to help the trade sell their product more effectively. CL: Finally, an observation on my part. I have been a secret shopper in tackle shops in the UK for about 15 years on and off. After the 2008 crash, a lot of shops went out of
business and webshops began to a knife? In the end it can only take hold. Many of the retailers I get to a certain level. Once it have spoken to in my marketing has achieved that, this is when role failed to understand that we introduce how do we use it they have to up their game. It into the equation, making it a is no longer any good to have a retail experience. Of course, the dusty old pair of Wellington boots product is still key but the retail and a bunch of dead flies in their experience (whatever form that window. So many shops in high takes) will sell the product, not streets are now empty because the just the product itself. former owners and retailers don’t really understand how hard it is. CL: In the UK we have a saying: The retail experience has to rival Sell the sizzle, not the sausage. the webshop, for Okay, I guess that convenience and just about wraps service; you now things up. Hans, have to offer a In the coming 24 it’s been really retail ‘experience’. great to talk months there are to you, very three things that I HM: Exactly! inspiring. will be working on: It is a very brand, growth and difficult HM: Just to teamwork. discipline but finish. I’d just the ones that do like to say that it well are really in the coming 24 successful. They months there are three aim high, they work really hard things that I will be working on: and put a really high demand on brand, growth and teamwork. their staff and themselves. Not a triangle, but a circle. There Each morning as you open is not one of these things that is the door you have to think like a more important than the other. new consumer coming in. Is this Every one has its own challenges really inspiring me? Is it getting and importance to the success me excited? Do I understand the of Svendsen Sport. This circle products? Is the communication of business includes everyone right? Are there special displays? in the organisation and all of its Are there novelties? Are there partners, and it is an easy way to combos? remind me what to concentrate Here’s an example. Do you on. So, thank you Chris, it’s been a pleasure talking to you. wonder how sharp can you make
CL: Do you see more sophisticated point of sale being a way forward? HM: My focus will be that we will develop programmes where we can help develop the trade to sell goods out of the shop. As an example, I worked in a company and turned it all around solely based on selling out of the shop. We didn’t measure anything about selling in, only on selling out, and it gives a different focus. This is not what we will be doing here at Svendsen Sport, but we will definitely be looking at how we can optimise our selling and the retail environment for our partners. 26
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Feature
RIPPTON
Rippton
droning on? When we think about drones, most of us would either conjure up a picture of a busy bee working hard for the hive or a fantastic piece of filming kit that brings us the superb, sweeping landscape shots on TV wildlife programmes. checked out Rippton’s Mobula drones and discovered there’s a lot more to it than that. ippton is a joint Australian-Dutch venture with its products being assembled in China. It specialises in technology-oriented fishing products, including what are currently the world’s most intelligent fishing drones (and smart fishing rods) aiming to benefit anglers worldwide from the rapidly advancing hitech products. The mission of Rippton is to use its Mobula drone to improve fishing in a new, effective, safe and environmentally friendly way, and to improve the success rate of anglers. Along with the hardware, Rippton also has its own exclusive social platform, named Rippton App. This is an interesting app that is available to anglers across the world, who are then able to swap information on the best or the worst fishing spots. The app features all kinds of events, competitions and activities that
R
RIPPTON 28
0086 574 8739 9966
have been designed to break down barriers and allow anglers to communicate and interact with one another. The Mobula is equipped with a patented high-performance sonar and megapixel camera that allows the user to identify what is below the water, in up to 100m depth and at distances as far as two kilometres. It is the world’s first drone of its kind, which is both foldable and waterproof. It can land and float on the water, and via electric or standard reels it can deliver up to 3.5kg of bait to your desired spots, so a perfect piece of machinery for carp or beach fishing. Anglers cannot always get onto a boat or get land to access the best fishing areas, and more and more find themselves confronted with the problem of how to cast further. Most fish are used to congregating around the offshore areas
support@rippton.com
such as submerged reefs, which are mostly (or so it seems) beyond casting distance. During the industry’s development there have been many attempts made to reach those out of the way places. Balloons and kites are highly restricted by weather conditions. Kayaks and boats can be too expensive and difficult to access. Cannons are also dangerous and difficult to transport. As for seahorses, they are hard to control with electric lines and can only cast up to 600 metres. Rippton has covered all of these problems with the Mobula fishing drone. With the a casting distance of two kilometres, flying time of up to 25 minutes, and a payload of 3.5kg, Mobula can easily transport your baits to the target spot while you stay safely inshore. Distributors in the US, UK, Australia, New Zealand, Denmark, Germany and Italy, contact Rippton.
www.rippton.com
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POWER · PRECISION · RELIABILITY
STAINLESS
Reinforced, machine cut, HEG class transmission gear, made of high quality alloy Axis of the spool shaft and the gear made of stainless steel
Fully waterproof drag system WATERPROOF
ACP
INLES
STA
HEG
S SHI
ELDED
Duraluminium body and rotor
INFINITIVE ANTI-REVERSE
T I T A N
9 closed stainless steel ball bearing
Infinitive Anti-Reverse Large diameter titanium line roller, line twist protection
CNC
Handle cut in CNC technology with homogenous metal bar with a lightweight and highly rigid alloy
Corrosion protection through the tightness of the housing preventing getting inside of pollutants, including fine sea salt crystals
export@firmadragon.pl tel: +48 523268014 • fax: +48 523268013
firmadragon.eu, dragon-fishing.com
Feature
SIMMS
Simms
has it covered Simms launches a powerhouse line-up of new gear for its autumn 2017 and spring 2018 product lines, including waders, outerwear, footwear, women’s clothing, packs and bags and more.
G3 GUIDE COLLECTION For 2018, Simms reimagines the leading line of fly fishing gear with a brand-new and greatly improved G3 Guide collection comprising entirely reconstructed stockingfoot waders, pants, women’s stockingfoot waders, boots, tactical jacket and vest. This collection brings fresh design and technology to avid anglers in search of a whole new level of performance. The re-engineered waders boast a drastically improved fit and an entirely new Gore-Tex four-layer fabric that makes all of them in this collection the most breathable waders that have ever been built in Simms’ Bozeman, Montana, facility. Advances can also be seen in the footwear category with a total revamp of the popular boots. Available with Vibram or felt outsoles, the new boots were designed for an improved fit and incorporate additional scratch rubber for enhanced durability, as well as a cleat-retention system that’s unique in the industry. Constructed with three-layer Gore-Tex fabric, the tactical jacket offers a supersleek/snag-free front but still allows loads of on-body storage thanks to its nine pockets. Other fishy features include watertight Shingle Cuffs, an adjustable storm hood and YKK water-resistant zippers. To round out the collection, Simms also updated the vest. Built with 100 per cent Cordura nylon RipStop fabric and a Teflon water-resistant finish, it now features 24 pockets, allowing for more storage than ever.
ON-DECK FOOTWEAR Keeping on-deck anglers performing in all conditions, you need look no further than the performance footwear collection for 2018. Built to keep anglers fishing harder and longer without sacrificing comfort, the line includes Simms’ first foray into pull-on boots, as well as the Challenger Mid boat shoes. These waterproof shoes are the most athletic fishing footwear on the market. With razor-siped, non-marking outsoles and grid-fleece linings, the new Challenger Pull-On 14in boots were designed to be a deckside workhorse that offer unmatched traction and warmth for cold, wet days on the water. Built with vulcanised rubber uppers, the boots also feature reinforced rubber overlays to enhance durability. For easy on-off capabilities, the design team included a kick tab on the heels and pullloops at the rear. For maximum comfort and support, the Challenger Pull-Ons offer an ergonomic fit and are powered by Simms’ Right Angle Footbed. They are also available in a shorter 9in model with the same features as the 14in but an airmesh lining instead of gridfleece, making them a great option for warmer climates. Simms is also proud to launch what is arguably the most athletic fishing-specific footwear ever to hit the market, the waterproof Challenger Mid boat shoe. Also powered by Simms’ Right Angle Footbed, these are not your ordinary boat shoes. Built with a waterproof, breathable upper membrane and a nonmarking, slip-resistant rubber outsole, they provide unparalleled agility and traction as well as waterproof protection for anglers moving around wet boat decks. They also feature TPU heel clips and dual-density EVA midsoles for added comfort and support.
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Feature
SIMMS
WOMEN’S SPORTSWEAR Women anglers receive a new line-up of performance fishing gear designed by women anglers and built to perform in all conditions. It includes new offerings in all categories but it’s the women’s sportswear category that’s been expanded upon the most. Based on a totally revamped fit profile, the women’s sportswear line includes plenty of new colours for popular pieces such as SolarFlex LS shirts and hoodies. It also now includes the Guide Skort, Bicomp LS shirt, the new Drifter dress and finally the Madiera Coverup. Built with Core3 technology, the Guide Skort is made with 100 per cent polyester, four-stretch fabric that’s quick drying, moisture wicking and UPF 50 sun protection. It’s also engineered with inner shorts featuring a Coolcore fabric technology that allows the surface temperature to drop up to 30 per cent when wet. It is also treated with Polygine to eliminate odour. It also comes equipped with two slash hand pockets and a widestretch waistband. Utilising bicomponent construction, the Bicomp shirt features 100 per cent polyester on the front, back and top of the sleeves and a lightweight, breathable knit material on the side panels and underside of the sleeves to allow unlimited range of motion. It also has Core3 technology, meaning it’s moisture wicking, quick drying and has built-in UPF 50 sun protection. Other features include a zippered, fly-box-compatible side-seam pocket and sunglasses chamois inside the bottom hem. Offering on and off water comfort and style, the new Drifter dress and Madeira Coverup feature Core3 technology and UPF 50 sun protection. For comfort and mobility, both pieces were designed with four-way stretch material.
COLD-WEATHER WADERS The Simms autumn 2017 line outfits anglers for cold-weather fishing. Starting with the all-new G4Z and ExStream Bootfoot waders built in Bozeman, Montana, both feature a threelayer Gore-Tex upper and five-layer GoreTex in the legs and seat. They also come equipped with an all-new wading boots platform, designed and developed by Simms. The boots were built around a form-fitting last shape and are powered by Simms’ Right Angle Footbed to offer the best support possible. Both are available with Vibram or felt outsoles.
SIMMS
+1 406 585 3557
info@simmsfishing.com
PACKS AND BAGS For autumn 2017 and spring 2018, gear protection goes to a new level of functionality and performance. Simms updated its Dry Creek collection of packs with an all-new roll-top backpack and hip pack. Built with 420-D Double Mini RipStop TPU-coated waterproof nylon fabric, the new Dry Creek backpack and hip pack provide tons of storage and organisation for all-day hike-wade missions regardless of the weather. Also new is the Dry Creek Z collection. Available in a hip pack, backpack and sling pack, they offer complete waterproof protection thanks to a fully submersible one-way TiZip closure system. All the packs are constructed from an extremely durable 500D double-sided, TPUcoated, textured waterproof nylon and were built to be snag-free and allow easy access to plenty of storage. With this new line of premium packs, anglers now have numerous options to protect, store and preserve their gear for on-water applications.
www.simmsfishing.com www.tackletradeworld.com
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Spotlight on...
CLOTHING & APPAREL
Clothing & Apparel “There’s no such thing as bad weather, just inappropriate clothing” is a great saying that has never been truer. These days clothing and apparel are more about who you are, rather than just a functional garment that ‘does the job’. Having the right selection in your store can be the difference between winning and losing sales on the other stock on your shop floor. TTW takes a look. lothing and apparel are becoming more technical with every year and winter that passes. With loads of brands that claim to have the same performance characteristics it is becoming increasingly important to get your shopfloor staff well educated on the features and benefits. Waterproof, windproof, showerproof, VPM, 5,000mm,
C
4,000gsm and so on, make simply, having the correct it hard to know what you’re clothing makes fishing an allbuying. round more enjoyable Technological experience for advancements anyone. It’s the Holy such as UPF The fashion Grail, with sun protection, side of apparel anglers quick-drying and has also never advocating your sweat-wicking been more brand. fabrics have just important, as much importance particularly in the in fishing clothing as, relatively new, but say, fleece or Gore-Tex. Quite extremely fashion-conscious
world of street fishing. Then there are brands that have developed a cult status that anglers are just happy to wear to show off the brand. In marketing terms it’s the Holy Grail, with anglers advocating your brand and, even better, paying for the privilege. Having a good stock of these kinds of lifestyle products could add a significant revenue stream to any fishing-tackle store.
Image courtesy of Rasmus Ovesen, Fin Chasers magazine.
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Spotlight on...
CLOTHING & APPAREL
KEY CLOTHING CATEGORIES GLOVES
SELECTED KEY BRANDS
BASE LAYER/ THERMALS
HEADWEAR SPORTSWEAR
WADERS FOOTWEAR
OUTWEAR
HOW CLOTHING’S WATERPROOFING PERFORMANCE IS MEASURED VPM, or Variable Permeability Model, or the waterproofing of a material, is all about two numbers. The first you’ll find is the waterproofness of the fabric. The higher the number, the more waterproof the fabric is. Fabrics are measured through something called a hydrostatic head test. This number is established in a simple test where a 1in-diameter (25mm) long tube is placed over the fabric. The tube is filled with water until it starts leaking through the fabric. If a fabric has a 5,000mm hydrostatic head, you could fill the tube up to 5,000 millimetres (five metres) before the fabric leaked. What does that mean? Well if you stood in a rainstorm until 5,000 millimetres of water had fallen on you, you’d still be dry. The British standard for a waterproof fabric is 1,500
millimetres, surprisingly low for a country that is famous for rain. The second number is the breathability. This is really important if you plan to move anywhere. If your coat is solid with no breathability you can end up wetter than if you had no coat because you would be soaked in perspiration, not a pretty thought. The better the breathability of the fabric, the more water vapour can move through it. This rate is measured in the grams (g) of vapour passing through a square metre (m2) of the fabric, timed over 24 hours. So 4,000gsm would mean that 4,000g of water vapour could pass through in 24 hours. So, when you’re looking for the best protection against the elements, look for the biggest numbers.
www.tackletradeworld.com
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Spotlight on...
CLOTHING AND APPAREL
AQUAFLAUGE UV-PROTECTED APPAREL
FISH MONKEY GLOVES
SEELAND
GRIPPER
HAWKER ET SHELL JACKET
FRABILL I-FLOAT SUIT
Shop
Window FRABILL
AQUAFLAUGE
Find out which of the latest products you should be stocking from the world of clothing and apparel.
SEELAND
FISH MONKEY GLOVES
I-FLOAT SUIT
UV-PROTECTED APPAREL
HAWKER SHELL JACKET
GRIPPER
Frabill’s I-Float Suit is one of the safest, most technologically advanced, high-performance cold-weather fishing suits that an angler can wear. Waterproof, windproof and designed to help facilitate self-rescue, the jacket and bibs feature ergonomic elbows, knees, 3M Scotchlite reflective material and mesh drainage openings to shed water quickly. The jacket is approved as a US coast guard personal flotation device and includes ice picks. The bibs feature additional flotation in the lower leg areas. Sold as separates in S to 3XL.
AquaFlauge is a performance lifestyle brand offering UVprotected apparel specifically designed to be worn in and around the water. It features mesh side vents to cool you down without compromising sun protection. The shirts are moisture wicking, saltwater resistant, stain resistant, quick dry, antimicrobial and UPF 30 rated!
The Hawker shell jacket from the Danish company Seeland is designed for active outdoorsmen. Its roles are to protect you from the weather, allow optimum freedom of movement and let your body breathe. It’s made from a highly flexible three-layer fabric and combined with the new, stretchable, windproof and waterproof SEETEX membrane, the jacket follows your body’s movements. It’s a great jacket at a small price. The key features are low weight, low noise and excellent breathability. The Hawker jacket is available in two colours and in sizes 48 to 60.
The Gripper is billed as an all-purpose marine glove, although predator anglers will also find it a useful addition to their wardrobe, with a tooth-resistant rubber coating on the fingers and palm. It’s a good all-round glove for nearly any task on board or at the dock, from rigging baits to boat maintenance, scuba diving and more. Latex rubber palms with a special wrinkle finish mean a superior grip, wet or dry, while the knit construction and synthetic material mean great performance. Fish Monkey has several gloves in its range, all of them worth checking out.
FRABILL
SEELAND
FISH MONKEY GLOVES
www.frabill.com
info@aquaflauge.com
0045 43 410 410
001 (888) 659-8864
www.planosynergy.com
www.aquaflauge.com
info@seeland.com
info@fishmonkeygloves.com
www.seeland.com
www.fishmonkeygloves.com
www.facebook.com/frabill
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AQUAFLAUGE
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Spotlight on...
CLOTHING AND APPAREL
AFTCO FISH NINJA 2 HOOD
SOFTSCIENCE THE FIN SHOES AND BOOTS
HEYBO THE EDISTO BANKS – OLIVE/ BOTTOMLAND
SIMMS RIPRAP IN-STREAM WADING SANDALS
SOFTSCIENCE
AFTCO
THE FIN SHOES AND BOOTS
FISH NINJA 2 HOOD
At the core of the shoes’ construction is Trileon – a closed-cell copolymer that allows the shoes to be lightweight, supportive and superbly cushioned. The Fin 2.0 shoes feature removable, washable insoles and slip-resistant outsoles that won’t mark decks. These lace-up water shoes have a self-draining system and allsynthetic mesh uppers that dry quickly, offering best-in-class foot support and traction on wet and slippery boat decks. The Fin Boots also feature side zips and top web straps. Available up to size 18 in five colours.
This is the ultimate sun protection shirt, rated UPF 50+ with built-in sun mask attached to the hood. The Fish Ninja 2 combines popular fishing clothing into an all-in-one solution for ultimate UV sun protection. Its articulated hood with laser-cut mouth holes prevent your glasses fogging up while offering head, neck, face, chest and arm coverage in one piece: complete UV sun protection. It’s perfect for both offshore and freshwater fisherman. Available in blue camou, green camou and grey camou.
SIMMS
HEYBO
RIPRAP IN-STREAM WADING SANDALS
THE EDISTO BANKS – OLIVE/ BOTTOMLAND
Riprap Sandals are a low-top wet wading sandal built around the Right Angle Footbed, which creates proper foot biomechanics for all-day comfort. They combine high abrasion-resistant, synthetic, hydrophobic mesh uppers that buck abrasion and repel cling-on invasive elements, along with rubber outsoles that can take studs for superior grip on wet and dry surfaces. They are also fitted with a bungee lacing system for convenient on/ off performance.
This shirt is a lightweight, 100 per cent polyester garment that’s not only quick-drying but also has an impressive SPF 30 rating. It features a buttondown collar, hidden plastic snap pockets on the left and right of the chest, mesh-lined cape vents at the back shoulder to keep you cool, a microfibre sunglasses cleaner on the inside of the placket, and Mossy Oak Bottomland camouflage. With its built-in UV protection, it is all you need to spend a day outdoors.
SIMMS +1 406 585 3557 info@simmsfishing.com www.simmsfishing.com
SOFTSCIENCE
36
AFTCO
FLYFISH EUROPE
HEYBO
001 (760) 585-9555
1 (877) 489-4278
+47 6394 5590
001 803-385-1140
info@softscience.com
customercare@aftco.com
info@flyfisheurope.com
sales@heybooutdoors.com
www.softscience.com
www.aftco.com
www.flyfisheurope.com
www.heybooutdoors.com
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IT’S A
SAVAGE WORLD Get ready for some horror top water attacks! We proudly present the new 3D Bat !
Awards season 2017-18
Awards season 2017-18
3D Bat, the most realistic and incredible Crawler you have ever seen! The 3D Bat will amaze you with the perfect 3D scanned details, superior crawling action, with a distinct plopping sound, that will call in predator fish from wide and far! Hard ABS body, with Stainless steel wings – built to withstand brutal attacks! Retrieve will see the lure scatter over the surface, like a Bat in trouble trying to swim to shore! Change retrieve speed once in a while and throw in a spin stop, or try just to steady retrieve all the way to the bank! Keep rod tip relative high on retrieve. Great lure for Bass, Pike, Musky and big brutal catfish!
/savagegear
www.savage-gear.com
Spotlight on...
CLOTHING AND APPAREL
UNDER ARMOUR MEN’S RIDGE REAPER EXTREME MODULAR JACKET
RAPALA DENIM WADING JEANS
WYCHWOOD GORGE WADERS
BUFF ELITE GLOVES
UNDER ARMOUR
MEN’S RIDGE REAPER EXTREME MODULAR JACKET This is more over armour but still mighty impressive. The camouflage has been designed with something called coincidental disruption technology. On the outside the Storm technology repels water without sacrificing breathability, while inside the PrimaLoft insulation is lightweight, water-resistant and breathable. The strategic 80g body/60g sleeve insulation keeps you warm where you need it but removes excess bulk and there’s a stretch-woven nylon shell with ribbed fleece side and underarm panels for greater mobility. Available in six sizes from 30in to 52in.
UNDER ARMOUR www.underarmour.com
38
BUFF
WYCHWOOD
RAPALA
ELITE GLOVES
GORGE WADERS
DENIM WADING JEANS
These have a host of features, making them some of the best fishing gloves on the market. They are made of anti-microbial fabric that prevents odours, with three-quarter-length fingers to keep your fingertips free. There is a double layer of fabric between the index finger and thumb for maximum durability. The palm features tough yet breathable synthetic suede bonded with an abrasion-resistant film to improve durability and improve grip. The gloves combine UPF 50+ sun protection with bonded stretch hems that minimise chafing, maximise durability and keep you comfortable on the water. They are available in three unisex sizes – M, L, XL.
Gorge waders from Wychwood Tackle are tough and hardwearing yet incredibly lightweight. They offer a host of features, including pockets, gravel guards, adjustable straps and belt. The ergonomic makeup without any side seams adds greater durability and freedom of movement. Superwaterproof and highly breathable, they deliver 20,000mm hydrostatic head and 4,000g/m2 breathability ratings. The coating combined with a tough, durable face means that Wychwood waders are reliable and comfortable to wear the whole year through. There’s sonic welding across all seams of the five-layer construction across high-wear areas for maximum durability.
Perfect for shallow water and small-stream wading, the threeply waterproof, seam-sealed and breathable Tactics denim wading jeans from Rapala are the first choice for trendy anglers who still appreciate a technical and functional set of waders. They are custom designed, durable and resistant to tears and punctures. The waterproof YKK zippers on the pockets keep anything important safe and dry. They feature high-quality neoprene foot stockings and gravel guards that fit over your Tactics wading boots. There’s a 100 per cent polyester outer shell with a midlayer PU and 100 per cent nylon inner shell. They come with a fully adjustable neoprene belt.
BUFF
WYCHWOOD
001 707.569.9009
0044 1908 442950
customerservice@buffusa.com
sales@Leeda.co.uk
www.buffusa.com/www.buff.eu
www.wychwoodgame.co.uk
RAPALA www.rapala.fishing
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WFT GLISS
Find out
which of stocking the latest pro duc from the world of ts you should be fishing rod s.
01
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S TE BAIT DYNAMILiquid Carp Food
M CARP ZOOt Groundbait
Premium
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WESTIN
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WORLD FISHING TACKLE
www.sufix.com
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CRESTLINER
Salmo T: +48 89 51 23 171 E: salmo@salmo.com.pl W: www.salmo.com.pl 42
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STRIKE PRO
MIRAGE TANDEM ISLAND
Strike Pro T: +886 4 7566602 E: lure@strikepro.com.tw
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Find out which are the latest products you should 01 world be stocking from the BERKLE. of boats and kayaks
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Fairpoint Outdoors E: tgm@fairpoint.dk W: www.westin-fishing.com W: www.facebook.com/westinfishing
ST CROIX
Pure Fishing
which stock of the lat ing fro es m the t products world of so you should ft lures be .
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REUBEN
EUROPE CRESTLINER BOATS +31 596 614 404 pm@crestlinerboats.nl www.crestlinerboats.e
h are the Find out whic you should ucts latest prod world from the be stocking es. of accessori
FLYWEIGHT 3000 SERIES MK2 SCALES ghtweight an ultra-li Featuring set of compact design, this historic Britishgreat a scales from Heaton is brand Reuben item to stock. eld dial scale The hand-h ct virtues the compa the combines balance with of a tubular a dial scale. of readability also feature The scales handle, dual ble and a a retracta a zero facility revolution, pouch. protective
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LINEAEFFE +39 051 666 00 00 info@lineaeffe.it www.lineaeffe.it
FISHIN
LEGEND GOLD
ICE RODS
HEATON
293000 +44 1455 ton.co.uk info@reubenhea ton.co.uk www.reubenhea
5463 +1 714 379 sfishing.com www.winngrip
technology electronics and cts of modern life, using a with most aspe too. Whether it’s er role in fishing even just or trip g e playing a bigg r fishin o footage of you hfinder, taking vide is all around us. one, technology are also ing your smartph Fishfinders and sonar 29/07/2015
10:32
adeworld.com
he fishing electronics market has quickly become one of most tackle over ofitable in fishing only e last few years. Not some of at, is has provided interesting ative, e most innov cts in produ t -abou nd talked ples of which ecent times. Exam impressive nclude Friday Lab’s the Deeper, ortable fishfinder, tionar y nd Savage Gear’s revolu the camera, under water video WaterWolf. are just Nevertheless, these an entire two products from specific arsenal of fishingproviding electronics that are s for retailers more opportunitie
and create it’s on-board to gain extra sales a big deal, whether inside their portable added excitement professional kits, or s. stores. and castable device of There is also a host It doesn’t matter which other accessories that discipline of fishing could help out in a your store caters for ANGLERS ARE whole manner of most, there will be NOT AS OLD ons, fishing situati an opportunity to FASHIONED AS including lighting, sell electronic gear YOU MIGHT cooking equipment, in it. THINK bite alarms, phone For starters, 50 www.tackletrade to more. wants world.co angler m apps and much every old document memorable Anglers are not as in their might think p050_TTW_08_Spot trips or moments ned aslightyou Intro.indd 1 fashio tunities their using to comes it fishing and the oppor when than ever sport. Being their in logy to do that are bigger techno l photography what could before, with digita au fait with what is more business. and video becoming really help boost your commonplace.
TOP FIVE ELECT CATEGORIES
RONIC
... AND WHY YOU SHOULD STOCK THEM FISHFINDERS lar This is a particu sector of the t that electronics marke Traditional, is really booming. nders are large sonar fishfi widely available becoming more there is a and ble and afforda r, portable influx on new, cheape ced introdu fishfinders being g year. with each passin LIGHTING and other Torches, lamps ation have products of illumin r in angling, always been popula ts like particularly in marke anglers carp fishing, where h the night. often fish throug in this category The innovation battery longer is constant, with of storing life, ingenious ways tensity light torches and high-in beams. VIDEO CAMERAS AND CAMERAS success The international led to an of the GoPro has t in this type increased interes g. More and of product in anglin are launching more companies fishing-specific, their own, more as and video twists on camer ’s need to angler the as cameras catches grows. share his or her BITE ALARMS with bite In Europe, fishing read, and alarms is widesp carp anglers. not just among kinds seeking Fishermen of all use bite alarms coarse fish will up for when they are setting also are a long session. They fishing for pike used in predator or livebaits. when using dead useful and ile versat They are a store’s line-up. addition to any
MAY:
Mora’s econom y and family hand drill is one of the topselling ice drills worldwide. This non-fol ding all-round drill is suitabl e for ice – blue, double all kinds of or soft and porous spring ice. Low torque is needed, which makes the drill easy to turn and ideal for the entire family. The razorsharp spare blades made of Swedish stainle ss steel are easy to change. Mora Ice Easy has a comfort grip, is extendable and has a low weight. It can be used with cordles s power drills (18mm adapto r required).
FRABILL ST CROIX
www.planosyn ergy.com www.frabill.com www.facebook. com/frabill
MORA ICE
+1 715 762 3226 www.stcroixrod s.com
on...
& APPARE
info@rapala.fi www.moraice.fi
shing
REDINGTON
BOOTS
... AND WHY SPINNING REELS YOU SHOULD The classic spinnin STOCK THEM reel is the bread- g and-butter product for so many types of angling and it seems a little too saying you should obvious be stocking it. However, the sub-sector of spinning reels is vast and complicated, covering all price points, fresh and saltwater, and fishing styles from everyth ing from carp to predator to big game. Knowin g your stuff is key here.
NOVEMBER:
NAVITAS
JOGGA PANT
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BAITCASTER REELS A slightly more specialist reel type than a spinnin g reel, baitcasters are designed for constant, fast and efficient casting and, consequently, are CHUB very popular for bass fishing in the USA and RANGE Japan. In recent CLOTHING VANTAGE years they have become more range commonly used Vantage clothing ned by anglers The Fishing-ow from Pure given a seeking other predator fish brand Chub has been for 2016. such as pike complete overhaul range in the new in Europe. The items from
SPINCAST REELS This type of reel has a closed face. All the important parts are kept inside, under the nose cone. The line comes out of a little hole in the cover. You see a lot of outfits designed for children sporting this type of reel, because it is the easiest to use. To use a spincast reel, you press the button on the back of it during your forward cast. The line peels out and you let go of the button and the line stops.
AUGUST: OCTOBER:
CHUB VANTAGE RANGE
CLOTHING
MULTIPLIER REELS When you need power and performance, a multiplier is often where you need to place your faith. While available in some freshwa ter models, these are most at home with big-game fishing in saltwater. Everything from GTs in the tropics to halibut in the far north can be covered by these heavyweight reels.
JULY: SEPTEMBER:
L
SIREN WOMEN’S
JUNE:
EASY AUGER
Fishing-rod expert St Croix has a strong collecti on of ice fishing rods, which could help you break into this market – none more so than the Legend Gold ice-rod range. The range feature taper solid carbon s precisionblanks that provide extrem e performance. They also feature innovative neoprene skin handles, Fuji SK2 reel seats and Pac Bay Minima guides. Finally, the rods are completed with 24k gold-plated super-finesse strike indicat ors – a touch of class.
TOP FIVE REEL CATEGORIES
be your price points. They best friend or your can cover worst everything from products in the enemy as a fishing a cheap $20 trade -tackle seller. There isn’t beginner’s reel, one you can trust and having really a type through and rely on, of fishing (except to several hundre even if there isn’t perhaps d much Tenkara) that dollars for a top-en doesn’t involve between the main d a reel. Subsequently, Daiwa or Shiman A REEL IS A brands in terms the field is o. of vast and can be A reel is a very PERSONAL somewhat of a quality, is therefo minefield. re personal thing THING FOR important. for AN an angler and there You need to identify ANGLER. Many brands what your customers is a lot of brand want, so that have their own you can offer them loyalty involve special technologies d in the right kinds of reels for the sector. This or manufacturing their fishing, is perhaps but also the right because it is one processes, but brands and of the most it’s up to you technical and machin to figure out what the needs of e-like your customers are.
r ed Polyme r Winn’s Advanc offers superio feel Technology ce for great ed slip resistan ance. Design and and perform shapes, lengths in many versatility optimum colours for aims to enhance for all – Winn Grips experience the fishing hugely anglers. simple but These are that can accessories e effectiv rods of any to fishing be applied y, fresh to spin to fl style – from options to – Winn has angling saltwater the aspects of cover all market.
APRIL:
MORA ICE R
CLOTHING
Reels
MARCH:
ST CROIX PREDATOR ICE SHELTE
Frabill’s premie r ice-shelter series combin es durability and mobility with five-star luxury. With their patente d Modular Seating System (MSS), Predato r shelters can be configured to comfortably seat two to three anglers , with genero us headroom for standing, drilling holes and setting hooks. Its heavy-duty alumin ium frame and rugged roto-m oulded base provide superio r wind and weather protect ion.
Spotlight
Electronics
T
FRABILL
Find out whic h of the latest products you should be stocking from the world of ice fishing
eworld.com
F
G-ROD GRIPS
WINN GRIPS
3066 +86 512 5690 y.com.cn sales002@frich .cn www.frichy.com
www.tackletrad
The fishing reel is one of an angl possessions, er’s most prize 03/06/2015 16:19 but know d and important ing how bran variations stack ds, price poin ts and reel up is essential to finding your Luckily, TTW is on hand to give way in this secto you the overv r. iew ishing reels can
WINN GRIPS
HEATON
REUBEN
0
sh.com
34
Shop
26/
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FRICHY
HT,
02
ICE RODS
HT ENTERPRISES
ARCTIC FUSION TX SPINNING COMBO S
indow
HT ENTERPRISES
ARCTIC 03 FUSION TX SPINNING COMBO S
ensure you can carry safely.
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LEGEND GOLD
Find ou t
the industry PowerBa Y leader in it Ripp innovative ice-tac le Sha kle design, d introduces Arctic SPRO New Fusion ice Giant LINEAEFFE Berkley,from top lure fishi combos! Flapper designedthe PowerBait ng brand Featuring exquisi Ripp to caus in the ECOGEA A desi e a big le Shad te blank wate gn tapers to provide R the soft- r and coul disturban is Pocket species originally used ce lure mark d do the In superior such Tack le Boxe twin-taile as pike for freshwate Its uniq sensitivity, lightwe same et too. BELLY BOAT s in r for more ue segmente ight, singlefor saltw d soft lure and zander, SAVAGE The Ecog foot E-Z ice out has been the ater swimmingvibration and d body mak ear fishi GEA SPRO guides and Line Thru Pocket perfect adapted ng by es in the aa great action better In Dutch patente ‘toy’ 3D Trou Rd “total surfa represent while light soft- for LRF anglrange is the firm ce This migh form of the Float tubes t 40cm touch” handle than othe thelooking Giant large for bette areaanglers concept, t not be Pocket plastic fana ers and ultra Flapper. for After theand reel seat assemb r scen r mod r a go-between In tics els allow lies, these standout but the lure totally new incredible The lure’ t dispersio convenie is a lightweig alike.The Line Thrusystem s has s lifelifwater n. without s enhanc the optioon body desi features, inclu several 3D Trou succ e transfer of e body ess of to get out to scal nt box of trick ht, discreet ns are Sava t the and e and married lure, ge lure motion that are ofur disturban gn to incre ding a rippl anywheredown and takes to enable cant expense with 3D colo 40cm Gear has laun Danish throug ase ed h the line the signifi predatorssure to catc versiand directly . your fishi you ched a brand incredible ce and a tail water h the red eyes There . The SS on to mee boat. ng to your fingertip that offer attention actio t dem new buying a proper (slowkeeping available are many diffe s run very by and. of is There are n even at slow s sink) rent boxe them in direct two available Ecogear’s , including speeds. in the version will brilliant high The Lineaeffe Belly Boat rang s a , 20c sizes of contac wate tr,with and jighe high-performhuge range crea the blank! featurese of nine m and 15cm,the lure that will profile and of swimming ting a one such solution and too. unique and a choice ads, giving ance soft lures Each attack have huge Arctic colour the angl to with brut predators action Fusion combo Oxford outer cover patterns lures they swap and er the is a 600-denier matche al risin The cust g to an ultra-s Pure Fish MS (mo force. d with are usin omise a fast capacity of up to derate the mooth, g while ing sink – three-b andW:awwwcarrying sink)earing, on the going down is almo infinite anti.eu.purefi move. deep eigh reverse W: www(300lb). st SPRO andspinnin 136kg line, enab t to 10 .purefish shing.com running metr g reel. T: +31 ing.com a out thos ling the angl es on a long 42It also features 347 320 er www e er E: big to info@ 888 reall .tack deep-lyin V shape for mic W: www spro.nl deworld. g mon y pull Ecogear hydrodynaletra sters. .spro.eu com mobility E: jbl@ p042 mar -043 optimal stability and _TTW W: www ukyu.co.u _04_ HT ENTERPRISES front for k Soft Lure as an open as well W: www .marukyu.com s Shop Svendsen .ecogear Wind ow.in included Sport T: +45 fishing.c dd easy access. An 1 +1 920 533 5080 46 o.uk E: info@ 19 19 13 to blow inflator makes it easySpotlight on... W: www Svendsen-Spo info@htent.com pockets .savage-g rt.com REELS up and waterproof side ear.comwww.ic valuables efi
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JANUARY:
W: www.eu.purefishing.com W: www.purefishing.com W: www.sebile.com
04
Tiller The Crestliner 1650 Pro boat with is a premium fishing from no compromises. Apart stunning looks and ample the space for several anglers, storage, bow good boat features and an aerated stern livewell ity rod baitwell, a high-capac centre, SureMount gunnel rod accessory system, starboard pro and locker, vinyl flooring a built-in seats. It also features for washdown system, perfect maintaining the boat.
shing.com www.purefi WINN GRIPS GRIPS refishing.com FISHING-ROD www.eu.pu
ICS TRON PLIERS ELEC TOUGH DUTY
27/03/2015 15:24
FEBRUARY:
03
CRESTLINER
1650 PRO TILLER
PURE FISHING
Y FRICH on... ight Spotl
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FRABI
Puncher
WIND OW W
www.tackletradeworld.com
p042-043_TTW_02_Lu
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1 760 758 9100 nfo@hobiecat.com
numerous safe. There are on the market, drypack options big enough for from small bags through to a phone or camera roll-top holdalls. a great add-on Offering these is sale.
LL PREDATOR ICE SHELTER
SÉBILE
Barry The Bass
01
BIE CAT
to Always of importance their anglers is keeping dry and important valuables
This uniquely created vibration lure After months of research and aims to combine the best of The new Sébile Puncher is clearly both development,Westin has launched worlds – a metal vibe and a rattling its dedicated to light game fishing, first-ever lure designed specifically plastic vibe – as the Astro Vibe for specifically for trout, but also the US market – Barry The Bass. perch, incorporates a polycarbonate chub and all small predators. belly with Perfect for taming big bass, pike an in-built rattle inside a metal and Not unlike the rest of the Premium section. muskie, this lure has a rattling head Strike Pro claims that “this line range, the Puncher has a and the action of a panicked sharp irresistible combination is perfectly baby design with 3D eyes, extra-hard bass.The hybrid between a hard paint, balanced and provides maximum head high-quality hooks and a scale fish- and soft, durable body pattern. means that you All this gives catching ability over standard it a very natural look metal can change the tail piece to prolong vibe lures.” but this wasn’t enough for Sébile, SP the lure’s life, while the slim profile and OT LIGH nor was having a lifelike action.The deep-jointed body further T ON attribute to lure features an exclusive rotating the fantastic action. … SOtungsten weight that combines all FT LU its advantages; RE theS Puncher has a 360-degree rotating belly hook to improve the catch rate and an ultra-low centre of gravity.
HOBIE
ers of any ability. Built-in Lowranceholders and the N HEATON REUBE r 3000 SERIES dy Built-in Transduce IGHT FLYWE growing unts appeal to the MK2 SCALES mber of anglers who sider the Tandem Island water blue bie’s ultimate nter, capable of marlinsing trolling speeds.
the trend As anglers follow and to travel light, backpacks carryable other types of easily more bags are becoming an popular. They represent sale and affordable add-on by many are also produced them as companies using – so you additional branding loyalty. can play on brand DRYPACKS
04
WESTIN
Astro Vibe
Pick the right issues to make TTW an even more effective marketing tool for your fishing business.
BACKPACKS/BAGS
www.eu.purefishing .com www.purefishing.com www.berkley-fishing .com
40
1650 PRO TILLER
and Featuring a new design the 235 has redesigned its Mirage the new JRC branding, the top m Island. This boat inflatable boat from n of is a hardporates a combinatio European carp brand to Hobie technology (Vantage wearing and useful addition e ating and MirageDriv any carp angler’s arsenal. atable infl Glide Technology) It features a fully FRICHY argeted redesign. It PLIERS two two-piece aluminium TOUGH DUTYhull, plywood owerful, easy-to-use oars, a marine-grade carrying bination of a specially pump, foot bench seat, detachable gned kayak hull, sail/ bag and heavy-duty masts and Polynesian engine mount. for gger-style akas/amas
an item While not strictly is an of luggage, a seatbox stock, essential item to cater for particularly if you match/coarse European-style you the fishing. These give big-name chance to sell some the tackle to brands and also fill them with.
02
SALMO
JRC
SEATBOXES
ICE FISHING
Lil’ Bug
235 INFLATABLE BOAT
keep and Help your customers rods safely transport their holdalls. There with a range of every are options to suit to alltaste, from minimalist They monsters. encompassing opportunity to are also a great loyalty. sell based on brand
Spotlight on...
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This specially designed surface wobbler lure from Salmo creates a wave of disturbance on the surface of the water on its retrieve, which tempts JRC many kinds of predator fish. BOAT INFLATAB the body of theLE 235Inside lure is a special casting system called the Salmo Infinity Cast System, which allows you to cast incredible distances given the lure’s small size. The Lil’ Bug is especially recommended for catching chub, ide and asp, but can also be effective for other species that feed close to the water surface, such as perch and trout.
IE
DALLS ROD SLEEVES/HOL
PURE FISHING
+49 2841 650 207 info@wft-products.d e www.world-fishingtackle.de
ld.com
p050-051_TTW_05_Sho
TS & KAYAKS
GE TANDEM ISLAND
responsible Fly fishing is often most stylish for some of the out luggage and well-thoughtpacks offer options. Fly fishing to travelling creative solutions everything light and having broadening to hand. Consider stocking your horizons by some.
SUFIX
+39 051 666 00 00 info@lineaeffe.it www.lineaeffe.it
1
Windo
FLY FISHING PACKS
L
The mechanic al properties of Gliss are very similar to that of monofilament. However, the line has four times strain of high-perf the breaking ormance mono, with a slick, smooth and perfectly round profile. At just 0.10mm diameter, the line has a breaking strain of 4kg (8.8lb) and at the top end of the scale, at 0.25mm diameter, it produces a breaking strain of 19kg (41.8lb). It is available in several colour options, including green, yellow, pink and white.
Find out which of the latest products you should be stocking from the world of lures.
WINDOW
ewor
42
PRO 8
... AND WHY YOU SHOULD STOCK THEM
An essential item in any fisherman’s tackle ensemble, the humble long way. With box has come a variations, almost unlimited as anti-rust innovations such adjustable technology and you really compartments, your should be spoiling in this customers for choice area.
and showing that innovation that can creativity are attributes easily be applied. For a tackle shop, stocking to upgrade add-on for modern You only have to glance luggage allows you transporting to see how create anglers. Protecting, around the market people’s purchases, kit can Companies also buy and organising your things have evolved. multi-buy deals and Simms, Flambeau made easier by having by stocking be Plano, all as loyalty such angler BERKLEY into luggage have taken brands on. appropriately designed and countless others luggage with specific offering is as at your disposal. luggage much further, Much of today’s luggage much that meet it is about Around 20 years ago, very specific products much about style as BLACK VELVET tackle Even OEM like of the luggage on the very specific needs. functionality, so, much cheap on in leaps know what is market was basic; mostly with luggage has come clothing, it helps to Berkley Black China Velvet claims items sourced from and bounds, with high-quality trend’. to put the ‘super’ emblazoned as HengFeng ‘on a tackle firm’s badge in superline. manufacturers such options This Optimum upon it. While cheap Carrier Permanent Coloured Count Super Braid is a true breakthrough in coloured braids because the colour will TAP INTO never lightweight coating fade! The ANGLER BRAND line feel as smooth makes the LOYALTY WITH as possible. The high KG Test and perfect LUGGAGE. manageability and permane nt colour are only a few of the key features. It also boasts a manageable performance, high-strength-to-m illimetre ratio and great castability.
WFT
PERFORMANCE
TACKLE BOXES
Find out which of the can you get a slice of the latest products still available, the you shoulduggage and accessories are are, of course, become luggage market has be stocking from just an optional much more advanced. the worldno longer of line
SUFIX
Sufix Performa nce Pro 8 line features an eight-car rier construction of super-thin Dyneema fibres that create an incredibly help to strong, thin braided line that also has terrific abrasion resistance as well as superb knot and shock strength.
Luggage tackle is a way of carrying considered just with innovation, What was once llar industry packed ities galore. How now a multi-million-do and branding opportun high-quality items action?
Window
04 03
Carp ly Liquid facturer PVA-friend These new ies from UK manu LINEAEF an FE Super Swee ions to and Y Food varietBaits are addit t-smelling CARP ONL t is a swee .The fine grain Dynamite lar range. any as ps Super Sweeing groundbait entices all popu Fluo Pop-U by the comp used already AKASHI be describedTAKE brand Carp sweet-tast quick-acting mix short time. KG BAITS that can They’re a carp-bait s noises FLUOROC CHAPELPack Boilies spod ARBON bait soaks formed size of the feeding area in all-round s, boilies and also making Recently , together some seriou 2kg Value fish to the when making e, driven by baitsweetness ients and pellet is use lar ctive with This for Only Japanese-made, even ingred t Europ ar. on its popu The distin 100 per cent fluorocar mixes, and top-quality throughou Frans de Ceull s and keep fish improving el Baits has boilies. bon line from with the attractors, will and Further es real Arctic guru Chap of time, top your own flavou r includ market as a range of boilie d Italian UK firm six varied tible s, attractive perio ced intackle r irresis supplier boilie brand now The krill Lineaeffe As well ally highpromises fed up and produ for a longe flavour is natur baits, the ps, which have feeding ing them being designed the squid fish extremely recently krill, which high flavours. other carp pop-u avoid , whileperforma n any nce t of fluoro while in all kinds exclusive any, which was e, is acids prove Swee of situations amino and a supplies essential part al. include: . The comp soluble an quickly. kyu Europ ies bait arsen available Sweet Honey, r’s SPOTLIGH It features a is highly by Maru become T ON… Flavours LURES very high boilie variet carp angle available in acquired Sweet Fish, Punch. catcher. abrasion resistanc modern these new great-value 2kg contains ps are e, great Strawberry, a and Sweet making The pop-u and each tub ns. smoothness your in these and a knot sizes can offer Sweet Vanill available strength that colour optio sensible that you numerous a so ple at Lineaeffe multi bait packs claims is unrivalled quality boilies of by many customers fluorocarbons Krill on the market. include: Baits price. er, varieties It is available 9060 in Dynamite The new breaking Black Pepp Garlic 115 989 baits.com strains T: +44 Chilli, from , Plum & amite 1.5kg through & Hemp & Niger, Krill & to daryl@dyn mitebaits.eu.com E:30kg. dyna Carp Zoom312 469 Strawberry Krill & Corn. W: www. and 34 m.com T: +36 Sausage ct@carpzoocom E: conta oom. Carp Only 34 33 47 www.carpz 2 37 ce W: /2015 T: +33 61 85 03/02 lyfran 53 88 7 om/carpon Europe T: +33 30 facebook.c Marukyu W: www. 1269 8330 o.uk T: +44 kyu.c maru s.co.uk W: www. LINEAEFFE chapelbait ld.com W: www.
02
DAIWA
TOP SIX LUGGAGE CATEGORIES
TAKE AKASHI KG FLUOROCARBON
01
WINDO W
More Than
LUGGAGE
LINEAEFFE
02
… RODS
Tackle Trade World’s Spotlight On articles give readers a full, in-depth insight into specific product categories and give you the chance to showcase your products in the perfect context.
SUFIX
uld be you sho products baits. latest of the the world of m t which Find ou stocking fro
of the Find out which cts you should latest produ from the world be stocking l and appare of clothing
SIREN WOMEN’S
designed have been modern fabric scratch, using strong input with technology Pro Team. from the Chub makes use The range f, waterproo of Climatex fabric, and breathable insulation Thermatex anglers to protect technologies keeping elements, le against the dry and comfortab you warm, what the conditions no matter session. during the
BOOTS
has been evolving Redington its women’s and growing and the new clothing range boots are the Siren wading latest product. offer protection The Sirens soles rands and with rubber thanks to and dry quickly quickng and quick-dryi materials. for draining synthetic a wide sole They feature a padded collar and stability on uneven for ankle support terrain.
REDINGTON www.redin
gton.com
JOGGA PANT
and in comfort The ultimate Fleece Joggas style, the Navitas you warm to keep are perfect
le. Whether and comfortab under your it’s for warmth pants, a session at snowboard or just chilling have on the bank Navitas Joggas home, the it covered. an 80 per Made from cent and 20 per cent cotton the pants polyester mix, pockets, a side feature two and Velcro pocket with large rear waistband full elasticated
. drawstring green, grey, Available in and and black, to Navitas camou small through in sizes from XXXL.
DECEMBER:
DAM
NAVITAS
REDINGTON
EFFZETT ORIGINAL
BUFF
is a tional Buff The multifunc part of many hugely important and can be anglers’ ensemble ef, cap, neckerchi ways. worn as a and other bandana, mask brand German tackle a special DAM has launchedBuff to let randed for EFFZETT-b their passion anglers show stretchy, brand. It is this iconic skin, soft to the seamless and quick-drying being as well for as with polygiene and treated ial purposes. antibacter way affordable This is an a top angling to showcase rmance high-perfo brand in a garment.
DAM NAVITAS FAIRPOINT PURE FISHING www.purefi
info@kinet
shing.com refishing.com
icfishing.com icfishing.com
www.kinet
+44 1202 575394 .com asoutdoors info@navit s.com www.navitasoutdoor
0 +49 9172 68480 de info@dam. www.dam.de
www.eu.pu
44
d.com
www.tackletradeworl
27/08/2015
16:52
1
FLY FISHING REELS Fly fishing is of course a unique and separate discipline within fishing so fly reels offer their own categor y completely. Everything from small reels for trout, through to large arbour, saltwaterproof beasts for taking on tarpon can be stocked – and technology has advance d significantly in this sector in recent years.
Bart Manganiello (USA)
Guido Knegt (Rest of World)
t: +1 914 722 7601 f: +1 914 722 7602 e: bartalm@optonline.net
t: +39 366 375 9758 e: guido.knegt@dhpub.co.uk
AERATORS t in Keeping your livebai can be the tiptop condition n catching difference betwee g. More and and not catchin have invested more companies ed and more in more advanc rs to keep live efficient aerato as possible. wells as habitable
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30/08/2017 11:32
p040-041_TTW_10_Major Craft.indd 1
30/08/2017 11:33
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30/08/2017 11:33
Feature
DTD
Squid: suckers for DTD lures At its eighth consecutive EFTTEX this year in Budapest, Croatian fishing tackle manufacturer DTD presented its new range of high-quality squid jigs.
n its booth you would have found many interesting, different products, all of them targeting squid. All types of squid are covered because this Croatian company exports to more than 40 countries worldwide; its products are successful in every country that has imported them. DTD's CEO, Tonci Dezulovic, told Tackle Trade World: “Each year we set a target to develop something new and better than before. The key word here is ‘better’. It’s all about improvement because in this business the quality and catching ability of the product is most important. Product will last as long as it has great results in the ultimate testing arena – fishing.” Among many new products for the 2017
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season are three outstanding lures: Weak Fish, White Killer and the softbait, Real Fish. Weak Fish is the third model in a very successful range of realistic squid jigs. After the innovative Real Fish and Wounded Fish, here is a product that combines a realistic look and white tail. The story of this product is very simple but effective. The white part of the body is a sign of weak, exhausted fish. It is well known that fish wounds become white after some time in the sea. Whether that is part of the natural healing process or fungal infection, it is a sign of weakness. This product looks like the fish that has already been attacked. With a damaged tail,
it sends easy signals to predators: I am weak and exhausted, I am easy prey. The contrast between the natural and the white sections also increases its overall visibility. There are eight colours that represent most of the popular prey fish and it is available in two versions, one for boat fishing and one for shore casting. The next model is the White Killer. This is an egi model with several special and unique characteristics. The body of the squid jig has a green glow, while the label on the top is UV active, which increases its visibility in day fishing, and there’s a special label on the side that is blue glow. Blue light, because of its wavelength, is very visible in the sea and increases in visibility in dark conditions.
www.tackletradeworld.com
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This product looks like the fish that has already been attacked.
Weak Fish
Weak Fish Oita
This product just cannot be missed. It’s ideal for all conditions, especially low light. The third model is soft Real Fish. This lure combines a natural look with a soft body but the body has a unique feature, it glows red. Testing these baits has shown that a red glow works very well during the full moon, as well as a few days before and after. This lure is available in five colours that represent five popular forage fish. Although primarily made for the European market, DTD products are working well in many other parts of the world. Two Australian anglers chatting on Facebook reckon that DTD is short for Death To D calamari… maybe they’ve got it summed up?
DTD
+385 21/ 735-161
dtd2@st.t-com.hr
Red Devil
Soft Real Fish
www.dtd.hr www.tackletradeworld.com
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ADVERTISING? WHAT’S THE POINT?
ADVERTISING? What’s the point?
This is the time of year when some hard selling by the manufacturers is being done to ensure that retailers get their orders finished before the competition swoops in and takes your share of the budget. It’s a time for sales conferences and both static and travelling trade shows. A lot of work, time and effort are invested into selling in, but what about selling out? I want to look at an issue that is perceived as inevitable and, indeed, essential to the tackle trade: advertising. Naturally, as a marketing professional I am interested in advertising, but is it the cornerstone that it is thought to be? Does it really work and what would happen if you stopped it?
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www.tackletradeworld.com
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ADVERTISING? WHAT’S THE POINT?
ADVERTISING, WHAT IS IT? Take a look in a dictionary and apart from learning that the word comes from the Latin advertere, meaning to turn one’s attention to, you will also find that it can be defined as: the promotion of goods or services for sale through impersonal media, such as print, radio, television and the internet. In that definition there are two key words: promotion and impersonal. Promotion is just that, you are promoting awareness of the product or service, attempting to move the prospective consumer to a state of increased interest. Impersonal tells us that advertising is completely different from a selling environment or trade show, where the face-to-face communication is one of the key elements to success and making a sale. These two words give us the clue to how
marketing and sales interact and work together. I like to see them as a trigger and response.
HOW CAN YOU TELL IF IT’S WORKING? Aha, the question that’s troubed philosophers and accountants for years. The current perceived wisdom is that between 50 and a scary 80 per cent of advertising doesn’t work! The big question is, how can you tell what does and what doesn’t? There are, I guess, three ways to tell. Firstly, stop it altogether and see what happens to your sales. Secondly, you advertise and ensure that there is a performance indicator of some sort in your advertising, for example a return form that requests a catalogue. Thirdly, you can use your advertising as both trigger and
response and sell from the advertisement. Thirty years ago, mail order was the bête noire of the tackle trade. It is now completely mainstream and has paved the way for the newest advertising medium – the internet – and in turn, social media. Judging by the number of tackle shops and traders on the internet, many of them on eBay under assumed guises, this is also fully integrated into the tackle trade’s economy. Embracing all of the channels to market your products is now called 360 or omnichannel marketing.
WHAT HAPPENS IF WE ALL STOP ADVERTISING? Well, maybe nothing for those bosses who invested heavily in brand advertising and brand building at their launches, creating near bulletproof brands. They are out there
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ADVERTISING? WHAT’S THE POINT?
they want. This may be a simple thing and have such strong brands that even like turning off the music that sounds if the product doesn’t quite hold up the like a psychotic three-year-old playing a strength of the brand, its brand values will xylophone if you put a client phone call on carry it. These brands need maintenance hold. Better still, don’t put them on hold, and this isn’t necessarily all advertising. train the people who answer the phone There is one thing that I can guarantee in product knowledge, how the would happen if the trade stopped company functions, who does advertising and that’s the print what and when. medium of fishing magazines The essential key to and newspapers would cease CRM is to change a to exist; they need it to There is one group of customer into a loyal survive. people who can come customer and eventually When times are tough to your aid when you (this is marketing’s you have fewer sales and are struggling: your holy grail) an advocate less money, followed by customers. – someone who actively budget cuts (laughably promotes you and your known as economies) in three company because they are areas: marketing, advertising and that happy with you. They tell training (if there was any in the first everyone how good you are for free! place). Marketing people are then ‘let go’, If you then offered them more – targeted, whereupon MDs and salesmen take on the branded clothing – they’ll even wear your job. The usual outcome is poorly designed and executed advertising (if any) with fewer advertising apparel down the pub! sales, followed by price cuts, stock dumping and devaluation of the products. Ho hum. IS ADVERTISING Unfortunately, we’ve seen it all before, and EXPENSIVE? no doubt we will see it again. When compared to what? Maybe that should be the question. Is it expensive WHAT ELSE CAN WE DO? compared to CRM, e-mail and fax There is one group of people who can broadcasting, referrals and networking, come to your aid when you are struggling: direct mail, catalogues, telephone your customers. This resource is often marketing, internet marketing, search overlooked in the quest for more – more engine management, social media and sales, more customers, more turnover. the like? Is it expensive (done properly) These people can be your advertisers and compared to some of the unfocused marketing people. By working with them, sales deals that you see? Is it expensive increasing their spending, increasing to produce lifestyle or branding the value of your customer relationship advertisements compared to mail order management (CRM), you are increasing ‘wallpaper’? There are hundreds of their worth to you and, importantly, permutations that can be looked at. rewarding them for it. Once you have a There are always more questions to loyal customer, you have to keep them. ask. If there aren’t, then you, as managers, Much of this depends on your ability to aren’t doing your jobs properly. How are walk in their shoes and understand what you going to create the awareness for
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your brand, innovation, new products with all their features and benefits? Without marketing people, mangers and departments, just who is going to do that?
CONCLUSIONS Without advertising, the biggest medium (print) in the tackle trade would disappear, crippling us all. There used to be a time when the magazines in the trade could afford to work with a policy of free editorial; the good old days. Without the advertising as a backup there won’t be any magazines to produce ‘free’ editorial. Would the other media be able to take up the slack? I consider this doubtful, but I am willing to be proved wrong. One thing that has happened in the last few years, and it’s continuing, is that book and magazine sales are increasing. Now why is that when the internet is now so accessible? This will all be about tangible product that you can hold on to, a book or a magazine just (to my generation at least) feels better to hold and read. Perhaps the biggest issue to look at isn’t whether or not advertising works, but whether or not you want to market your products properly in the first place. Now, suppose you do want to do that, how are you going to account for it? How much are you going to spend on creating a lasting brand, where do you want your product and your company to be in five years’ time and how much of that strategy and its advertising costs is going to be paid for in the product? Big brands build in marketing costs, premium brands build even more in to pay for the lifestyle and aspirational brand values. One thing is for sure, if you don’t build it in you’ll find yourself deep in the race to the bottom of the price trough, and who really wants that?
www.tackletradeworld.com
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DAIWA
1977 to 2017 DAIWA SPORTS: 40 YEARS AND COUNTING For those of us old enough to remember 1977, we British had a few things to celebrate. It was a big year for many; the Queen’s Silver Jubilee, Virginia Wade winning Wimbledon and Kenny Dalglish signing for Liverpool. But one momentous project began in that year that was missed by many who, I suspect, will not make that mistake again. investigates… n a corner of Lanarkshire, Scotland, a different moment in history had begun. Japanese fishing tackle manufacturer Daiwa Seiko Inc entered into a joint venture with Grampian Holdings Ltd to set up a rodmanufacturing plant and direct sales office in Wishaw. Called Daiwa Sports, this facility would sit in the catchment of many light engineering and manufacturing businesses, including the mighty Ravenscraig steelworks.
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Daiwa was already present in the UK market, being imported and distributed by Milbro, which were based in the same locale. The UK angling scene was growing and big technical developments in rod design were not too far off. As with many specialist manufacturing operations, things took time to set up: recruitment, training and eventual production. Daiwa Sports Ltd had taken over the distribution of the Milbro portfolio of
current Daiwa products, with quite a number of welcomed additions. The 1978 catalogue saw more UK-specific designs appear, such as the Matchman float and feeder or the Moonraker beachcaster rods. Although the highest RRPs were around £30, it was only a year later that the first ‘Graphite’ models were introduced. For the princely sum of £89.95, the 13ft Mark Downes Graphite Supreme was a
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quantum leap in blank design. Around half the diameter of the glass versions and triple the price, it featured Fuji rings and was described as: “Unbelievably light and beautifully balanced.” Carbon had arrived. In those first few years the UK operation may have been underdelivering in the eyes of the co-investors Grampian Holdings, so Daiwa Seiko, which clearly took a longerterm view, stepped in to become whole owners of Daiwa Sports.
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Daiwa UK Team 1984.
Its judgement and faith was to prove fruitful as both Daiwa Sports and the UK fishing scene saw vibrant and popular times throughout the 1980s. This brought growth across the UK trade and Daiwa Sports, which was already employing well over 100 people, doubled the size of its operation in 1984. This was a period when rod technology was accelerating. UK-made carbon rods were now regular and accessible options, with rods such as Harrier and Black Shadow either side of the £100 mark. However, Daiwa had also invested in key anglers, bringing them closer to the development and intrinsically connecting them to the products. The Barnsley Black match fishing team, plus individuals such as Denis White, Ivan Marks, Roy Marlow and Paul Kerry, all developed and endorsed rod designs. Boron arrived and was seen as the next era, offering a 20 per cent drop in diameter and 15 per cent weight reduction over carbon. It would rule for a short time, mainly on match rods, but only a few seasons later, in 1986, the phenomenon of Whisker Kevlar crashed through the range and took rod performance to a whole new level. Apart from the distinctive braided outer of Kevlar, these rods truly delivered better casting in distance and accuracy terms. Pole fishing was also growing in popularity. The Japanese-made 12.3m Procarbon was truly cutting edge. It weighed less than 1,200g and cost £699. This growth was not lost on Daiwa Sports and UK-made poles were just around the corner.
Amorphous Whisker This Whisker Kevlar partnership remained the mainstay of the top of the Daiwa range, seeing then Daiwa-sponsored Tom Pickering lift his individual World crown with the new DAIWA GLOBERIDE
Connoisseur in Plovdiv in 1989 and carp and specialist anglers Neville Fickling and Kevin Nash bring critical design input and direction. But in 1991, Amorphous Whisker soon leapt above it all. Ranges of rods that had never been felt or cast before began to amaze those who handled them. Without doubt this was the biggest development leap since carbon first entered rod design, even though the rods were getting close to £300. Despite 25 years further development in rod design, the performance of these rods and their ground-breaking reputation still sees old models command high prices in the secondhand market. Daiwa’s global advantage of carbon technology was beginning to tell as the UK plant began a period of ‘performance’ pole making domination that arguably remains so to this day. The Harrier Tournament and Competition brought long poles to more hands. More models followed and better materials emerged. Innovations and designs such as the Harrier System Whip can still be found in the Daiwa range; albeit under a different guise. As the 1990s rolled on, business was booming for all and Daiwa Sports expanded its operation even further, investing in facilities and people across its operation. In-house written CAD played a new role and allowed the development of rods to about 80 per cent ready on a theoretical level before the first prototype would be made. This laid a solid foundation for the next decade as the millennium loomed.
Print v Digital Daiwa had been serving all disciplines across a growing marketplace and being ‘centrally’ positioned as a brand it still had a strong presence in many specialised fishing areas. This multi-market approach was supported by an investment of high-profile anglers who were among the top in their field. Recognising this, in 2000 the company broke new ground by launching disciplinespecific catalogues across coarse, carp, game and sea. Many sectors were mature and popular, with clear growth occurring at a fast pace in some. This all-serving approach was to be reflected in the growing digital presentation, with the evolving Daiwa website offering fishing-style-specific departments. This multi-catalogue approach continued for four years but the uptake and engagement of consumers on line was increasing and the consumption of print began to slow. Anglers who wanted content and information knew where to get it and a return to a single brochure was called for. As the ‘noughties’ clocked by, iconic rod and pole designs continued to roll out. Connoisseur rods got even better, Tournament poles got longer and Infinity carp rods
cast even further. Salmon fly caster Scott MacKenzie broke the Spey-casting record more than once and in 2007 Will Raison ruled the world by lifting the individual title in Italy on the Spinadesco Canal using the iconic Airity pole. So the 2008 catalogue had a fair bit to boast, including the 50th anniversary of Daiwa globally. It took some time to look back, acknowledging the founder Mr Matsui, but it was looking forward that mattered. Daiwa was on a high and things were about to evolve.
New Look As 2010 broke, Daiwa Seiko Inc changed its name to Globeride Inc. With the change came a new brand identity, a changed global philosophy and, of course, a strikingly different logo. The new, modern and contemporary tone of the company – Feel Alive – delivered a renewed look and feel around the world. This ‘advanced’ mind-set was well reflected in the UK manufacturing, with higher, more sophisticated levels of materials and techniques becoming available from outside Japan. By 2015, still employing over 100 people, Daiwa Sports would continue to reinforce its place as the biggest, most advanced rod and pole-making plant outside the Far East. Award-winning products developed with Will Raison and Steve Ringer, such as Tournament Pro, Airity and AIR, blew people away. The ‘DF’ carp rods with Danny Fairbrass and the Korda team now reach across the European carp scene. As we pass halfway in 2017, Daiwa in the UK can certainly look back and celebrate a successful 40 years. King Kenny may no longer be at Liverpool but the Queen still reigns. Well done your Majesty. (Oh, and we’ve got a Scotsman as world tennis No1!) The 2017 Daiwa catalogue.
www.daiwa.com www.tackletradeworld.com
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PIKE MASTER LURES
Thinking BIG
Pike Master Lures New advertiser Pike Master Lures could be a new brand to many, but the owner, Evert Oostdam, is a man with a vision for his distribution company, brands and pan-European competition event, the Predator Tour. find outs more‌ wner of the Dutch distribution company Pike Master Lures, Evert Oostdam (below) was a professional special forces soldier when he participated in a fishing event in Sweden organised by the famous Dutch angler Bertus Rozemeijer. Evert decided to enter the event and his unsponsored team came in a brilliant third place. During the competition, he and his team-mate met with representatives from the Taiwanese lure manufacturer Strike Pro and proposed that they started distributing its Buster Jerk. At first, Strike Pro was reluctant but after some time they made an agreement and began to build the brand. The name of the company, Pike Master, came from the predator competition team name, so called because they were very good pike fishermen. Within four years the company had built to a high level and decided it was time to go full time. This is when Evert split with the other original founder and continued on his own.
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Pike Master Lures is looking to expand outside of its Benelux and German areas, and besides being the organising company for the Predator Tour, European predator fishing events, the distributor of Strike Pro, BFT line manufacturers, Vertical Vectra a (brilliant) range of jighead products from Sweden and Finn-Tastic, the Canadian titanium trace makers, it also has its own brands of lures: Spigg Baits, and Tournament baits. If that were not enough to keep him busy, Evert also runs a small fishing travel agency. He has spent time planning the effect of e-commerce on his business and is a regular user of Facebook for the Predator Tour event and his brands, but knows this is almost always only reaching the end users. With an eye to expansion and including more brands and organisations
info@pikemasterlures.nl
in the various events, Evert now sees that a B2B campaign in the print media is the best way to reach the industry. Turning to the Predator Tour, it all started in 2013 and is still growing. Evert believes that there is no real rivalry in the competition marketplace. There are 110 teams with two participants per team every year and even more on the waiting list. It is still growing and his aim is to be the biggest international predator competition within five years. Still an avid angler, he participates in the other competitions for fun, but also to learn and see how others run these events. Attracting sponsors for competitive events is getting easier as the Predator Tour gets more international publicity. However, there is still a lot of cold calling and e-mailing involved and trade shows to be visited to talk to potential sponsors. TTW is set to help this process because it offers the opportunity to be seen on a global scale, which will help to get the message across as to what the Predator Tour is, where it is and where it’s going.
www.pikemasterlures.nl
It all started with the Buster Jerk.
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AFTA WINNERS
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Australian Tackle Trade Celebrates In Style A lot has changed in the 25-odd years that the AFTA show has been hosted, beginning its life with a few pioneering exhibitors in an outside marquee in a suburb of Sydney. It now takes up one of the halls in the Gold Coast Convention Centre in Queensland. Like many domestic national trade shows, the AFTA one started small. However, unlike all of the others, it covers a continent of its own; quite a proposition for the international community to consider.
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It is still growing and, while not in the EFTTEX or ICAST category, is still a significant show. In fact, it’s the biggest in the southern hemisphere and it’s all about the diversity of the Australian fishing tackle market. Like other big shows, large global brands sit shoulder to shoulder with smaller domestic brands and distributors. Unsurprisingly, boat fishing gear and tackle are among the best represented disciplines but, like many parts of the world,
it appears that lure fishing is spreading, with innovation in this discipline seemingly unstoppable. The Best Of Show awards nicely reflect the state of the Australian market, with the global usual suspects competing with home-grown talent. The awards were contested by over 280 entries in 19 categories. Here’s a look at some of the winners and grinners with words and images courtesy of our colleagues at www.fishingmonthly.com.au.
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Hot on the heels of EFTTEX and ICAST, The Australian Fishing Tackle Association (AFTA) held its annual show and attracted a wide audience of domestic and international visitors. The show is a celebration of the diversity of the market, with global brands and independent domestic brands sharing the space.
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AFTA WINNERS
BEST ROD RUNNER-UP NS Black Hole Boca Popping Rod
WINNER Wilson Fishing: Bone Combat Beast Travel Rod
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Popping has become very popular in the last few years and this addictive fishing demands the best quality in hardwearing equipment. The Boca Popping rods come in four sizes, with a 7ft 9in PE 2-4 stick that will throw baits up to 125g, an 8ft 3in PE 6-10 stick capable of casting baits to 180g, an 8ft 6in version of the PE 6-10 that will cast up to 150g, and a 10ft PE 3-6 stick that can throw baits weighing up to 140g. All rods are two-piece, come with Fuji LRV titanium guides and have nano carbon blanks and a double-locking reel seat. www.ejtodd.com.au
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This reel, the smallest of four versions, is simply bursting with features and benefits, such as the aluminium Hagane body. It possesses the rigidity of a metal outer shell that maximises impact resistance while eliminating body flex under load. The Magnumlite Rotor has been fitted and offers an effortless low-inertia rotation. X Protect technology provides Shimano’s highest degree of waterproofing protection. The cold-forged Hagane Gear and X-Ship provide a gearing system that is smoother and stronger than any other on the market. The 2500 HGFI has a gear ratio of 6:1 and weighs just 235g. www.shimanofish.com.au
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After a flurry of voting, the rod that came out on top in 2017 was the 6ft 6in, four-piece Combat Beast Travel Baitcast from Wilson Fishing. Crafted using high-performance Toray carbon material, the blanks have a fast taper that allows for a solid hook-set and a high back bone that allows the angler to turn the heads of powerful fish. An ingenious four-axis, carbon slit cross wrapping eliminates blank twist and reinforces the overall structural stability, giving these rods an incredible strength and ultimate performance in the field. They are fitted with Fuji components including Fuji K-SiC guides that have been optimally placed to maximise blank integrity. www.wilsonfishing.com.au
RUNNER-UP 13 Fishing Concept Z
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Introducing the newest member of the Concept range of baitcasting reels from 13 Fishing, the Concept Z. The bearings are made from new space-age polymer material and replace all the usual ball bearings. That means no more performance loss due to debris, corrosion and environmental wear and no more noise. There’s six-way centrifugal braking and the Japanese Hamaicut gearing creating 6.6:1, 7.3:1 and 8.1:1 (wow!) gear ratios in the right-hand-wind configuration, and 7.3:1 in the left-hand. It is a fantastically durable reel that won’t break the bank, and it looks pretty damn good too! Welcome to the future of baitcasting. www.nomadtackle.com
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AFTA WINNERS
BEST FLY ROD RUNNER-UP Hardy Zephrus Ultralite
WINNER Sage Salt HD Building on the success of the X using KonneticHD technology, Sage introduces the Salt HD. The ultra-light, strong and slim blanks are finished in squid ink black with black thread wraps and blue trim wraps. The oversized hard chromed snake guides and tip-top ensure large saltwater knots slide smoothly. A full Wells cork handle and the heavy-duty, anodised-aluminium reel seat is uplocking to ensure stability. Available in 6-wt to 16-wt, each model is purpose-built for a specific saltwater application. The Salt HD comes with a custom rod bag, powder-coated aluminium rod tube and, of course, is backed by Sage’s lifetime warranty. www.sageflyfish.com
BEST FLY REEL WINNER
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RUNNER-UP Sage Spectrum
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Modelled on the popular 4200 series, the Sage Spectrum is a true large arbor performance fly reel. With concave spool surface, for optimal line capacity and drag-assisting smoothness, it is lightweight, extremely durable and packed with features, including an SCS drag, one-revolution drag knob with numbered and indented settings and a large, concave arbor for greater strength, capacity and line pick up. Fully machined 6061-T6 aerospacegrade aluminium construction is used that’s cold forged and tempered for superior strength and rigidity; there’s easy conversion from left to right-hand retrieve. It’s hard anodised throughout, including the machined and anodisedaluminium ergonomic handle. www.sageflyfish.com
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It was no surprise to showgoers when the Hardy Ultralite MTX TX took top spot in the Best Fly Reel division. A new benchmark in reel design, it is Hardy’s first fly reel to feature a hybrid carbon on fibre/alloy main frame construction. Strong, lightweight and with a stunning industrial design, it features a carbon fibre drag rag system with 340° colour-coded regulator, captive spool release se and high line capacity. There are currently three sizes in the range, going from a smallwater 3/4/5 through to a 7/8/9. fly.hardyfishing.com
www.tackletradeworld.com
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FROM HERE IT´S JUST HARD WORK EFFZETTŽ HYBRID JERK Realistic body shape and details to imitate a baitfish, combined with a screw on soft plastic curl tail for additional attraction. The wide side to side jerk action in combination with the strong one click per jerk clicking sound and the slow sink rate make this lure almost irresistible for pike any other predator fish.
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AFTA WINNERS
BEST HARD LURE
RUNNER-UP Zerek Stalker
WINNER
The Zerek Stalker was created to make a unique sound while being retrieved, appealing to large surfacefeeding predators. This jointed, three-piece wake bait has a snakelike swimming action that rocks the internal rattles and knocks the lure’s sections together, creating the unique sound. With through-wire construction and large boot tail, it has 5x strong Mustad trebles for big predators that include Murray cod, barramundi, trevally and a range of other reef thugs. Initially released in the 25cm Mega version, the Zerek Stalker will be also be available in an 18cm version by the end of the year. Available in eight colours. www.wilsonfishing.com.au
Classic Bluewater Saury The Best Hard Lure category was hotly contested but the Gillies Bluewater Saury topped the lot. Designed to mimic the popular pelagic baitfish, it will be in its element chasing tuna, mackerel and all other predatory species. It features 10/0 VMC single hooks and heavy-duty rings and hardware. The heavy-duty, stainless steel, wiredthrough construction ensures the lure will stand up to the toughest sportfish. A new reinforced bib design complements the nose wired tow point to ensure the lures swim perfectly out of the box and require minimal tuning after use. Available in 10 colours and some of those feature the patented LiveGlo fluorescent technology. www.jmgillies.com.au
BEST SOFT LURE WINNER Chasebaits Smash Squid
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RUNNER-UP TIED LIVETARGET Trout Swimbait
RUNNER-UP TIED Chasebaits 75mm Smash Crab
Halco’s Madeye range is made using its new soft-plastic Rubber Stretch Technology (RST). It’s a unique rubber copolymer that’s up to five times more durable than standard plastic and is also buoyant, enabling the lure to float and wriggle when sitting on the bottom. The Paddle Prawn was initially released in 3in, 5in and 7in sizes and is now also available in a 4in version. It’s enhanced with a natural squid scent and many colours are highly UV reactive. The Madeyes 4in Paddle Prawn is available in all six favourite colours in packs of six. www.halcotackle.com
LIVETARGET has combined nature’s best with modern technology to create an exciting new collection of swimbaits. There are 11 in the series, all representing different forages, such as mullet, sardines and perch, but the runner-up in the awards was the Trout Swimbait. Fitted with a strategically engineered oscillator that generates a side-to-side tail swing action, it looks ridiculously realistic. As a bonus, it also features a hook guard built into the dorsal fin, so you can throw it into gnarly cover! It’s 190 millimetres long, weighs 3¼oz, and comes in two colours, representing brown and rainbow trout.
The team at River2Sea was flooded with requests to make a smaller version of its Smash Crab and duly created the 75mm model, achieving runner-up position at the ICAST 2017 tackle trade show in the USA. In Australian field-testing the 75mm Smash Crab has been picking up flathead, trevally, snapper and more. You can work it by dropping it down ledges or pylons. The leg vibration is very tight and erratic, with little to no angler input needed. It comes in five lifelike colours and is perfect for all estuary and shallow offshore species. www.river2sea.com.au
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The new Chasebaits Smash Squid from River2Sea looks exactly like a real squid, right down to the wings that ripple through the water. Creator Grainger Mayfield from River2Sea says it’s the most realistic squid ever made. “It took 18 months to get the design right,” he explained. “The rolling wings were particularly challenging. Early versions simply vibrated or flapped in the water. We had to get the thickness and shape absolutely spot-on to achieve that perfect roll.” Other features include lifelike 3D custom squid eyes, supple tentacles and a potent squid scent for maximum attraction. www.river2sea.com.au
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30/08/2017 10:33
Italian Manufacturer of Fishing Rods and Accessories
ITALCANNA DYNAMIS Where experience and strength come together... DYNAMIS is born The new “unique� three-piece designed for Ground cast style, but also... Two models and two different lengths for a fishing rod with high performance.
p057_TTW_10_Stonfo + Italcanna.indd 1
P. G.: www.studioartwork.biz - Photo: G. Ancillotti
www.italcanna.com
30/08/2017 11:35
Feature
SUFIX
The best of both worlds? Sufix launched a line at EFTTEX that took the Best New Line category prize for a monofilament. Ready for the 2018 season it’s called Advance and, according to the literature, this is a line that is takes a look. different from the inside out.
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apala VMC’s Sufix line brand has been working hard on innovation with a stable of lines to suit any angling situation, so when it says it has something different you sit up and take notice. Advance is the first monofilament line that uses HMPE as a raw material in a brand-new magnetic extrusion process. HMPE is the raw material used to make all of the tackle trade’s favourite braided lines and by incorporating it with the other hyper copolymer raw materials, Sufix Advance is claimed to be an unmatched monofilament line – a chimera that, on the surface, appears to bring together the best of both worlds. Taking a look at the advanced technology involved is fascinating. The giant Taiwanese textile manufacturers, Yao I, developed the magnetic extrusion process where the
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SUFIX
HMPE molecules have been blended with the hyper copolymer. In another part of the process the material is drawn through a compatibiliser that allows them to bond with the hyper copolymer. At the same time, the HMPE molecules are drawn towards the surface of the line during the extrusion process. This creates a durable, abrasion-resistant surface without sacrificing the line’s suppleness or its excellent handling characteristics. One telling criterion of a monofilament is knot strength. After rigorous testing, the line has an extremely high reported knot strength, is easy to knot and offers absolute knot strength. Tested with a standard uni knot or grinner the line retains an average of 96 per cent of its linear strength, practically the full breaking strain stated on the packaging.
SUFIX
www.rapala.fi
Another, and one that affects anyone who fishes at any distance, is the very low stretch compared to standard monofilament lines. The HMPE molecules continue to do their work and in this case they reduce the elongation of the line. Advance has been tested at a very impressive 50 per cent lower stretch than standard monofilament lines. This will then improve lure control, presentation, bite detection sensitivity and, of course, hook-setting power. Next, and once again, the clever molecules do their work, and this time on the abrasion resistance of the line. Advance has superior abrasion resistance and it comes from the tough yet flexible outer layer, where the HMPE molecules blend with the polyamides. This blend creates a durable outer layer for the line. It provides superior, long-lasting built-in protection
against abrasion without making the line stiff. Unlike other abrasion-resistant lines, Advance is very supple and sensitive with decreased memory – a combination that has never been seen before in monofilament lines. Finally, and a characteristic that affects many lines without anglers knowing it, is UV resistance. Advance absorbs less than half of the damaging UV light compared to a traditional monofilament, which means its degradation rate is very much slower, therefore lasting longer on your reel. This is a line that ticks all of the boxes and is available in a range of four spool sizes – 150, 300, 600 and 1,000 metres. Diameters and breaking strains run from 0.16mm and 2.9kg, through 14 sizes right up to 0.60mm and 28.7kg, in three popular colours: Clear, Lo-Vis Green and Hi-Vis Yellow.
www.sufixadvance.com www.tackletradeworld.com
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Feature
TIPPEN VALLEY
TTW Questions
Tippen Valley Brothers Mink and Chiel Spaans are the force behind Tippen Valley, named after the small valley in the east of the Netherlands where one of them lives. They set up the company as a distributor and look for diverse and interesting products in the tackle industry, mainly from the US, and try to introduce them onto the European market. ippen Valley was, and still is, the first European dealer of Deeper and the other main product lines that it works with are: Kvalvik Bait fish scent; eMinnow, a preprogrammed, fully motorised fishing lure; Ultraskiff, a small, round boat that looks like a 21st century coracle but is stable, safe and highly portable; Fish Call from Tactibite, a floating, fish-attracting HydroSpeaker, and the GoFish Cam, an inline underwater camera. It also has ambitious plans for more of these unique products and is looking at Formex Manufacturing (unchartedwatercraft. com), which is a foldable kayak/boat from the USA. Another innovative product line is Glo-Pro Lures, again from the USA, which sells lures that can take an internal light stick, as well as water, to change the density of the lure. The Bixpy Jet is yet another truly innovative piece of equipment, being the
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world’s first and only portable, hand-held water propulsion device. Many anglers would look upon all these as ‘novelty’ brands, but there is more to it than that. It has recently signed the North American brand BaitCloud, the new and interesting bait attractant made from earthfriendly, biodegradable ingredients that, once in the water, combine to produce bubbles, along with a scent and visual cloud; the fish will crowd around the column of bubbles. These baits are available in seven speciesspecific flavours and the brothers are looking at investing in building the brand. Looking at the trade’s future and their place within it, they are still firmly based in the ‘standard’ or as they call it “old-school” distribution channels of wholesale and retail. However, they have also embraced the new media e-commerce and also use Facebook campaigns with its built-in distribution opportunities. Their website,
Smartfishing.nl, also gives their dealers the opportunity to place orders directly in their system. Their strong market is the European and Benelux countries in particular, mainly due to their geographical knowledge and location. It will be interesting to see how the two brothers’ business flourishes, with their continuous investment in, and search for, new and innovative brands and products.
www.smartfishing.nl
www.tackletradeworld.com
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Feature
YAMARIA
Jigging andJumping Yamaria, the Japanese lure innovator, has been working hard to differentiate its Yamashita squid jigs from the competition. Its new lures seem to have the squid dancing to a new tune because takes a closer look. 2017 has seen the introduction of a brand-new range called Eginno. gi is the Japanese name for the art of squid fishing, and married to this is the word innovation, hence Egi plus innovation equals Eginno. The first product to hit the shelves in this new range is the Pyonpyon, which is Japanese for jump, jump. It is modelled on a shrimp and has the easily recognisable shrimp profile and action. The big difference here is that most squid jigs imitate fish, not shrimps. What sets Yamaria aside from most of the said jig makers is its continued investment in its research and development department. Here, in its new, improved facility, it researches the science involved in attracting squid to lures. It’s clear to see that squid are different from fish but it goes further than being two different orders of animal. Their
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sensitivity to the tiniest of differences in light wavelength, heat signatures and sound vibrations are all important elements that are researched and measured. Once the results have been verified, then the changes are incorporated into the design and building of its lure ranges. Perhaps the biggest innovation built into the Pyonpyon isn’t strictly the science, but a simple but clever piece of hydrodynamic engineering, the unique folding front flap on the lure that’s called the Eginno Lip. This closes as the lure is cast out for improved distance and opens up on the retrieve. The Eginno Lip creates a unique pattern of water resistance, producing a realistic swimming action very similar to a shrimp. Added to that, the belly of the lure is dressed with feathers in a feature called the Eginno Leg. Once again, this detail is all about creating as near a natural action as
possible because the feathers/legs flutter enticingly as the lure is retrieved. This combination of new features is not the only set that the new lures incorporate. Their standard set of innovative features also apply. The lures are still wearing the warm jacket, which is a special form of thermo cloth that retains heat; the scientifically researched and designed search rattle, creating what has been proven to be the best frequency rattle for attracting squid; and the 490 Glow, which is once again a scientifically designed and manufactured feature, a colour wavelength that squid find irresistible. The improved facilities of the Yamaria research and development department are continually looking to improve its products by including innovative, but proven, technology. The essential part of the product improvements is the measurable science that is included in every one of its Eginno Pyonpyon jigs.
www.yamaria.co.jp
www.tackletradeworld.com
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Feature
THE AFFTA DEALER SUMMIT
MOVING FLY FISHING FORWARD the AFFTA dealer summit Jess McGlothlin, AFFTA communications director, comments on the phenomenon that has become an essential part of the American fly fishing trade’s calendar. t’s no secret that many fly shops can use selling and merchandising help. We’ve all strolled into shops in various corners of the world and tried to wade through piles of packs, bunkers of boots and fields of fly rods. Shop staff can seem distracted and distant, uncertain how to engage with customers. The experience is no easier from the fly shop management side of things. Shop owners and managers are constantly tasked with finding the next best product, keeping old favourites in stock and trying to find shop staff who are both fishing savvy and
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have A-level people skills. Many shops have an additional outfitting and guide business to manage, which, while providing valuable business opportunities, complicates daily operations even further. It’s not an easy business, whichever way you approach it. The American Fly Fishing Trade Association (AFFTA) recognised the need for additional education and assistance for fly shops, and in response developed the AFFTA Dealer Summit, a multi-day event featuring a suite of education for fly fishing retailers, including educational
hands-on seminars and round-table discussions covering marketing, advertising, merchandising, retirement, in-store experience and much more. “The AFFTA Dealer Summit has become an important annual educational event for our retail members and the industry,” AFFTA president Ben Bulis notes. “The content provided is unmatched by any other association education event I’ve ever attended. We’ve tailored the classes, speakers and events specifically from comments received from AFFTA members.” • Continued on page 64
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THE AFFTA DEALER SUMMIT
• Continued from page 63 It’s an event that has drawn national attention, and continues to draw excitement. Chris Strainer, owner of Montana-based CrossCurrents Fly Shop, has attended in years past and is already registered for the 2017 event. “The AFFTA Dealer Summit is the most information-packed industry event I’ve ever been to in my 20-plus years in the fly fishing industry. My team and I received informative and relevant industry data and actual “actionable” ideas from attending and participating in the Summit. Excellent information on everything from staffing, store layout, statistics, even how to fold a T-shirt.” he reported. “I couldn’t imagine a year going by without going to the Dealer Summit! My team and I look forward to continuing to build off the ideas we learnt from last year and we look forward to networking with others in the fly fishing family.”
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This year’s Dealer Summit features two different educational tracks – one for shop staff/managers and a second for owners/ managers. Content will be tailored for each track to best help each category succeed in the fly fishing retail space. Educational segments will cover:
• Retail Leadership • Sales Process • Visual Merchandising • Hiring • Motivating Staff • Guiding And Seasonability • Assortment Planning
Trout Unlimited endorsed business director Walt Gasson sums up the event with aplomb. “It comes in October – the best of all months. I could be hunting. I could be fishing. I could be revelling in the public lands that are my home place and my home water here in Wyoming. But the straight-
up truth is that I always look forward to the AFFTA Dealer Summit. Maybe it would be different if it were in Detroit. But it’s not – it’s in the best of all possible places, Bozeman. Maybe it would be different if the people who go were stuck-up yuppies, too cool to hang out with a grizzled rustic from Wyoming. But they’re not. You’ll never meet friendlier or more welcoming people anywhere. And for sure it would be different if AFFTA were just another trade organisation. But it’s not. It’s a potent force for continuous improvement and a conservation powerhouse in the fly fishing industry. I don’t do meetings in October, but I never miss the AFFTA Dealer Summit.” The Dealer Summit has become, and will continue to be, one of AFFTA retailer members’ most valuable business tools each and every year. Now in its fourth year, it will be held in Bozeman, Montana, from October 15th to 18th, 2017.
www.tackletradeworld.com
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Feature
WESTIN
W3
Flotation Suit This year saw the introduction of the highly anticipated addition to Westin’s range of practical and life-saving flotation suits, the W3. This is its brand-new affordable offering that is warm, comfortable and safe, looks good and is packed with features. estin’s flotation suits from the second concern of the have become ever designers: comfort. The suit is more popular among designed to be flexible for the European anglers, who are wearer and not constricting in any seeing the benefits of them way, which means that you can get in both salt and freshwater on with the job in hand – catching applications, particularly a leviathan from the deep. It’s easy predator anglers who take to to get in and out of, its YKK main their boats to follow the big zipper being long, rugged and easy winter fish. They have become to use. synonymous with anglers’ The integrated lightweight brace happy faces and giant catches. system means that its weight, Now they are available to a which is minimal, is distributed wider audience thanks evenly, adding to the to the W3 – a freedom of movement more affordable and comfort. The The suit still has version of wide, snap-buckle plenty of features, the already hugely belt has an where nothing popular W6 and integrated ‘button has been left out W4 flotation suits. fixed’ feature that and nothing left to Despite the makes sure it feels chance. lower price tag, the snug and secure. suit still has plenty of There’s a hi-viz yellow features, where nothing roll-in hood and for has been left out and nothing added protection of your face left to chance. in the rain and wind an extra-high Safety is the number one collar with soft fleece lining for concern for anglers and you can optimised protection. feel as safe as you would at home Made from 300D polyester, it in the W3. It is fully EN ISO has four practical pockets. The 12402-6 certified and has been two big trouser pockets are fully designed and finished in hi-viz fleece insulated for extra warmth colours enhanced with SOLAS and comfort. There is an internal reflective tape. The safety element pocket and chest pocket with is, of course, all dependent on water-resistant hi-viz yellow the internal foam layer, which is zipper. It’s all you need in a suit to flexible and lightweight, ensuring make your days afloat warm, dry, you can move easily. safe and successful. Other safety elements are the neoprene sleeve cuffs, the double adjustable leg Velcro and the efficient mesh drain at the cuffs and ankles. Safety does not, however, detract
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tsa@fairpoint.dk
North America: bks@westin-fishing.com
www.westin-fishing.com www.tackletradeworld.com
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Feature
IFTD WINNERS
Women’s wear
winners
With a number of increasing initiatives that are targeting women in angling, it is only right that they have their own category of clothing and apparel awards at the IFTD show. features the fantastic four… WOMEN’S WADERS: ORVIS ULTRALIGHT WADERS In January 2018, Orvis will introduce its Ultralight Convertible Waders. Not only are they more comfortable than heavier gear but they are built for durability. Orvis has achieved this with the use of the latest in lightweight, durable fabrics and construction techniques. To keep the weight down, Orvis went to a new stitching pattern that removed excess material in places where it was not needed, using the same proven fabric used in its Silver Sonic Waders. The resulting designs fit better and are more streamlined, making wading easier. There’s also a new method of seam reinforcement in the knee and crotch areas that provides more than double the strength of the industry average for wader seams. These feature an amazing new system for converting chest to waist waders in seconds. Fidlock magnetic clips hold the waders firmly in place when wading deep but a one-handed flick lowers them to the waist-high position. No more struggling with plastic clips. The Orvis Ultralight Convertible Waders also sport a tool dock, an outside waterresistant pocket, and an inner power mesh pocket that expands to hold more gear. They are a great way to travel light without sacrificing features or durability.
WOMEN’S WADING BOOTS: KORKERS WOMEN’S DARKHORSE BOOTS Why shouldn’t women have performance gear that fits and performs at the highest level? That’s where the new DarkHorses come in. These boots are extremely lightweight, supportive and look good too. They are water repelling and supremely durable, with the BOA closure system and 10 interchangeable traction options. Performance traction is seen as an important element for women and the OmniTrax Interchangeable Sole System works to improve their experience. The DarkHorses give women access to the very best footwear technology in boots made specifically to fit women’s feet. CEO Brian Chaney commented. “We are very honoured that our new women’s DarkHorse with BOA were awarded Best New Women’s Wading Boots at this year’s IFTD Show. The combination of Korkers patented OmniTrax Interchangeable Sole System, BOA lacing system, and other proprietary performance features such as Internal Drainage and Protected Stitching, all in a women’s specific fit, sets a new bar in performance wading footwear for women. We are happy, once again, to be on the cutting edge and setting new standards for the fishing industry.”
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IFTD WINNERS
WOMEN’S OUTERWEAR: ORVIS PRO WADING JACKET This is designed for the angler who spends all day on the water, regardless of the weather. It is a highly durable, custom, woven, three-layer shell, including waterproof and breathable fabric with fully taped seams for added weatherproofing. The integrated dolphin skin cuff system keeps water out of the sleeves, no matter what position the arms are in. There is a brushed micro-suede chin guard, with the same soft fabric inside the zippered handwarmer pockets. Waterresistant side zips add ventilation and let the angler adjust waders or reach inside a pants pocket without removing the jacket. A threeway adjustable storm hood with laminated brim allows the angler to be comfortable and dry regardless of what style of hat they wear, or even if they don’t wear a hat. A durable water-repellent (DWR) finish means the jacket stays lightweight even in soaking rain. There are rubberised tabs for tool docking, which eliminates punctures in fabric and offers greater security for tools. Two front storage pockets feature power mesh for breathability and less bulk, and the internal security pocket is zippered for storing keys and other valuables. Plus, there is a rear yoke D-ring for net attachment.
WOMEN’S GENERAL APPAREL: SIMMS WOMEN’S BICOMP LS SHIRT This year, at the IFTD show, Simms debuted fresh women’s styles of waders, outerwear, layering and sportswear, all boasting a completely revamped fit and greatly enhanced functionality. The Women’s Bicomp shirt won the Best Women’s Apparel category in the New Product Showcase. It is built with the popular bicomponent construction, which uses 100 per cent polyester for the front, back and top of the sleeves and a breathable knit material on the side panels and underside of the sleeves. Utilising specific fabric in the right areas is what allows for advanced performance, comfort, functionality and unmatched range of motion. Featuring COR3 Technology, the Women’s Bicomp is quick drying, moisture wicking, anti-odour and has built-in UPF 30 sun protection. To maintain a streamlined fit, the shirt comes equipped with lowprofile plastic snaps and one internal zippered, fly-boxcompatible side-seam pocket. To round out the feature set, the Women’s Bicomp also has an integrated sunglasses chamois on the inside of the bottom hem. Whether stalking the flats for bones in the Bahamas or wading a spring creek in Montana, this shirt is sure to become a go-to base layer for women anglers.
www.tackletradeworld.com
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Feature
SPYBAITING
Spybaiting – is it the new black? Only a couple of years ago, drop-shotting came back into anglers’ repertoires as a catching technique. Historians of the angling arts will of course know that it was used in the Victorian age but was a lost art for some 100 years before being rediscovered. s drop-shotting came back to the forefront of the competition scene, the pros were facing a tough learning curve. It now seems that they are doing it again, this time with another finesse technique called spybaiting, a big-fish, finesse presentation now used by many tournament anglers. In a competition in late July, none other than Kevin Van Dam brought the art of spybaiting into sharp focus. He used it to help amass a four-day total of 90lb at the St Lawrence River Bassmaster Elite Series tournament. After drop-shotting his way to 24lb of smallmouth on Day One, on Day Two he began to struggle and decided to employ spybaiting on Day Three, catching a giant bag of 22lb 10oz. It was on the final day that big bass after big bass found their way into the boat, giving him a final weight 23lb 12oz. “That spybait allowed me to show them something a little different and I was able to make that pay off,” he said. Kevin isn’t the only angler who has won money by claiming big weights spybaiting; more than $500,000 has been won using the new finesse technique. To help lure anglers around the world, because it is a technique that can be
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employed for any predatory fish, get the free pass to learning the art and finding out how to successfully spybait, DUO International has created a new website specifically dedicated to the art: DUO International | The Art of Spybaiting. This site gives anglers the specifics to spybaiting and other resources for them to be able to try it out and master the art. The origin of spybaiting is a little fuzzy but it is rumoured to have started in and around Lake Biwa, Japan, around 2007 to 2008. Others mention its popularity near Tokyo, Chiba and Yokohama, where there are many small bodies of water. At that time, versions of lures fitted with using a lure with propellers took on names like probait and screw-bait or Bi-hadou, which is also known as micro-wave. During that time anglers were attaching propellers to many lures: swimbaits, jerkbait-bodied lures, even jigheads; in fact, using a propeller on lures became so popular that anglers were buying just propellers to attach to the front of their favourites. DUO studied the concept and created a compact design with specially tuned propellers that incorporated more subtle actions than other manufacturers’ props. Its compact, yet heavy body harbours
a fixed ballast system made to increase trajectory and improve target orientation, as well as provide a heavy roll action. This combination of essential elements emulates the shimmer effect of baitfish. The DUO Realis Spinbaits, as they were named, also possess specially designed cupped propellers, which provide more pulsation at slower revolutions, ensuring that the lure is working no matter what the speed of the retrieve. The technique that became known as spybaiting is considered to be an ultrafinesse hard-bait technique requiring light line, long casts and inline retrieves. Manipulation of the technique requires concentration and steady, slow retrieves. While this sounds fairly dull as a technique to fish, the results are mindaltering. It is a finesse technique that not only catches big fish but also in significant numbers. It has recently hit the US shores and the quietly professional Pro Tour anglers are, as we have already seen, been using the technique with great success. DUO/Realis would like to invite you to become familiar with the deadly finesse presentation known as spybaiting, the technique of silent capture. Capture it here at www.spybaiting.com.
www.tackletradeworld.com
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Feature
SPYBAITING
Smokey Bone
American Shad
Prism Clown
Prism Gill
Prism Shad
Green Oikawa
Gold Perch
Ghost Chart
Purple Rein
Blue Hitch
Skeletonic
Ghost Gill
J-Secret IV
Chartreuse Shad
Threadfin Shad
Morning Dawn
Ghost M Shad
Natural Ayu
Rainbow Trout
Komochi Shad
Fish Jr
Komochi Wakasagi
Ghost Minnow
Sexy Pink II
Realis Spinbait 80 Selection.
www.tackletradeworld.com
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Feature
TEAM DRAGON
Team Dragon C FD
Team Dragon S FD
Team Dragon X FD
Team Dragon
the new generation After over a dozen years of market success, 2017 is a momentous year for Team Dragon reels; it’s time for a change. The second generation of this series is a completely innovative project, starting from the ground up. checks them out... he very first part of the overhaul was to appoint a Japanese manufacturer. After that decision was made, then the specifications of the reels were considered. The bodies, whether in metal or graphite, was the next item. These needed to provide maximum rigidity and therefore solid seating of the transmission components, which, in turn, prevents any unnecessary movement when operating at high loads. The internal machinery needed to be reinforced, machine cut, HEG-class transmission gear, made of high-quality alloy with the axis of the spool shaft and the gear made of stainless steel. The ball bearings also had to be stainless steel. The corrosion protection needed to be built in through the tightness of the housing, preventing pollutants, including fine sea salt crystals, getting inside. The spools had
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to be offered in two styles – deeper, which is supplied with the reel spool, and the shallower for braids, offered in a separate package. They both had to be made from duraluminium. The spool and the rotor are made in the V-concept style with titanium line rollers and the handle cut by CNC with a lightweight and highly rigid alloy. Once all of these criteria had been considered, then the manufacturing of prototypes could begin. After rigorous testing the final fab four have been rolled out. TEAM DRAGON Z FD, TEAM DRAGON X FD, TEAM DRAGON C FD
In all three of these series, as well as all of the essential features, these reels also feature nine stainless steel ball bearings with a rotor that has a Rotor Super
export@firmadragon.pl
Balance System giving the reel ultra-light and super-smooth rotation. When playing fish there are two things that make a difference, the multi-disc front drag with micro adjustment, which is waterproof, smooth and tough, and the infinitive anti-reverse roller bearing. Reducing line twist is the oversized titanium line roller with anti-twist function that is the business end of the tubular super-hard bail arm that features a long-life bail spring. Finally, the CNC machine-cut handle sports an ergonomic knob made of comfortable and non-slip hard EVA. In the case of the Team Dragon S FD, they are equipped with the same essential ingredients; the only difference in terms of specification is that they have six ball bearings.
www.dragon-fishing.com
www.tackletradeworld.com
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Making Contact
OCTOBER 2017
FREEDOM TACKLE TURNBACK SHAD
UFO SINKER LEAD-FREE WEIGHTS
LEEDA GORGE WADING BOOTS
Making
Contact FREEDOM TACKLE
Want your products to be seen by thousands… FREE of charge? Then these pages are for you! Simply contact editor Chris Leibbrandt…
CHRIS LEIBBRANDT
UFO SINKER
LEEDA
TURNBACK SHAD
LEAD FREE WEIGHTS
GORGE WADING BOOTS
The new Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn around and swim back the other way. The glass beads on the metal shaft offer visual and audio attraction to complement the beautifully sculpted metal body. Available in four sizes and eight finishes, including natural, glow and UV colours for any situation.
UFO SINKER is the creator of lead-free products along with original and innovative accessories. The lead-free fishing UFO SINKER weights are made of unique highdensity concrete and other special components, meeting strict European standards. Even though the weights are lead-free they still reach over 4g/cm3, almost twice as high as dolomite. They can soak up liquids and easily be dipped and infused with various scents and fish attractants. UFO SINKERs represent an effective and environmentally friendly alternative to traditional lead weights.
The Gorges tick all the boxes for high-end wading boots. Easy to get on and off, they are light and comfortable and offer loads of support in all the right places. Once your feet are in them you feel safe and sound, ready to take on any terrain, allowing you to fish with confidence. Padded and lined, there’s a high-top tongue for additional comfort and a locking D-ring for gravel-guard hooks for added protection. The looped laces make for quick and easy fastening, while the EVA sole gives that extra bit of comfort with its cushioning fit.
Tackle Trade World +44 1684 439767 chris.leibbrandt@dhpub.co.uk Send your product and a short description to: Tackle Trade World, 1st Floor, Nene House, Sopwith Way, Daventry NN11 8EA, UK
FREEDOM TACKLE
UFO SINKER
LEEDA
001 416 748 7250
00420 774 412 955
0044 1908 442950
info@freedomlures.com
info@ufosinker.com
sales@Leeda.co.uk
www.freedomlures.com
www.ufosinker.com
www.leeda.co.uk
www.tackletradeworld.com
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30/08/2017 10:55
Making Contact
OCTOBER 2017
ARCTICSILVER MD COMPACT FLY LINE
13 FISHING CONCEPT Z BAITCASTING REEL
BAIT2GO BAIT-HOLDING SYSTEM
SHIMANO EVAIR BOAT SHOES (2018)
SHIMANO
13 FISHING
BAIT2GO
ARCTICSILVER
EVAIR BOAT SHOE (2018)
CONCEPT Z BAITCASTING REEL
BAIT-HOLDING SYSTEM
MD COMPACT FLY LINE
Shimano has revealed its latest fashionable and functional fishing shoes, the Evair. These ultra-lightweight shoes have been specifically designed for boat fishing. The EVA midsoles create all-day comfort, the upper mesh is made from quick-dry fabric and non-marking rubber soles ensure excellent traction on the boat deck. The heels can be bent down, allowing them to be worn as comfy sandals. Finally, they feature a unique bottom sole design to control your electric outboard pedal while trolling. Available in two colours, navy and blue, and seven sizes from 39 to 46½. (US 8 to 14).
The Concept Z is the world’s first high-performance reel with zero ball bearings. 13 Fishing’s hi-tech polymer Concept Zero Bearings (CZB) are engineered and manufactured in the USA. Traditional bearings have moving parts that corrode, break down and lose their performance edge over time. CZB technology is extremely quiet because the materials experience no corrosion, with tough Ocean Armor 2 saltwater-protection process finish. It weighs in at 6.1oz (172g), with six-way centrifugal braking, arrowhead line guide and Japanese Hamai-cut gearing.
Canadian company Bait2Go has designed and developed a baitholding system that can hold various forms of bait, including minnows, leeches, various worms, crayfish, shrimp (for surfcasting or fishing the flats), maggots, crickets and carp bait. With its newly patented design, it can be used/mounted practically anywhere. It comes with a belt slot and can be used with Velcro, suction cups or boat bracket, so you can attach it to belts, walls, boats or even have it freestanding. A wellmade product that should last for years.
The exclusive Norwegian company ArcticSilver has a brand-new MD-COMPACT fly line. The MD (Micro-Diameter) lines have an extremely low diameter and high density that maximises energy from the rod. With its excellent wind-cutting properties it’s perfect for small/medium-sized rivers and coastal fishing. The taper allows for both Spey and overhead casting. The belly is short at 8.5 metres, creating a fast-loading, long-casting line finished with strong, welded micro loops on both ends. Available in floating and intermediate densities from #5 to #8.
SHIMANO www.fish.shimano-eu.com
76
13 FISHING
BAIT2GO
ARCTICSILVER
001 800 508 6013
001 705-561-1406
0047 99 27 04 98
info@13fishing.com
trybait2go@gmail.com
post@arcticsilver.no
www.13fishing.com
www.bait2go.ca
www.arcticsilver.no
www.tackletradeworld.com
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Making Contact
OCTOBER 2017
AQUA VU 715C UNDERWATER CAMERA
FITZGERALD RODS BRYAN THRIFT RODS
BATSON ENTERPRISES RAINSHADOW RCJB ROD BLANKS
CHASE BAITS SMASH CRAB JNR
AQUA VU
BATSON ENTERPRISES
FITZGERALD RODS
CHASE BAITS
715C UNDERWATER CAMERA
RAINSHADOW RCJB ROD BLANKS
BRYAN THRIFT RODS
SMASH CRAB JNR
The new 715c underwater camera gives anglers and boaters all the colour and flat-screen performance. It features adjustable underwater LED lighting, Smart Power Management System for maximum battery life, and an anti-spooking stealth fish camera endowed with micro CMOS optics. Built around a 7in colour LCD, this economical Aqua-Vu incorporates a smartly designed adjustable screen protector that doubles as a sunshield. Fifty feet of rugged camera cable wraps neatly around an integrated housing.
Due to popular demand, RainShadow has released five new rod blank models in the ever-popular RCJB (jig/boat) series, specifically for tuna applications. These blanks are longer versions of the 84H and 84XH. Featuring durable, yet sensitive RX6 graphite in the butt, the E-Glass blended into the tip gives extra-fast action and incredible strength. This, combined with previous offerings, will enhance the range and give you and your customers everything that you need in your tuna arsenal!
Among the best in professional bass fishing, Bryan Thrift has designed the Fitzgerald Bryan Thrift Series casting rods. Built upon premium-quality rod blanks, they feature American Tackle Artus HD micro guides, providing increased casting distance, accuracy and sensitivity. The micro guides are also fitted with saltwatergauge nanolite HD rings that enhance durability and decrease weight. Well balanced, lightweight and easy to fish all day, these rods combine the outstanding quality with professionally tuned actions. It’s a series of eight technique/ bait-specific rods.
Chase Baits, the Australian lure makers, has a new crab lure in its range. In ultra-durable and flexible 10X material, the Smash Crab Jnr is very tough and ultra-realistic. Once cast, it will flip onto its belly and the legs and claws will vibrate rapidly, simulating a real crab swimming and crawling. Slow roll, jig or just leave it in the rod holder – fish will think this crab is real and too tasty to refuse. Weighing in at 18g and 100 millimetres long.
BATSON ENTERPRISES AQUA VU
78
001 877 875 2381
FITZGERALD RODS
CHASE BAITS
001 866-755-6303
batson@batsonenterprises.com
001 352 693 4603
0061 7 5449 8233
sales@fishing-usa.com
www.rainshadowrodblanks.com
contactfitzgeraldrods@gmail.com
info@chasebaits.com.au
www.aquavu.com
www.batsonenterprises.com
www.fitzgeraldrods.com
www.chasebaitsusa.com
www.tackletradeworld.com
p078-079_TTW_10_Making Contact 3-4.indd 1
30/08/2017 10:59
Making Contact
OCTOBER 2017 HOBIE FOLD AND STOW CART
FUJI ROD COMPONENTS PULS REEL SEAT
ARDENT APEX MAGNUM REEL
OLD DOG LURES JEW DOG
FUJI ROD COMPONENTS
OLD DOG LURES
HOBIE
ARDENT
PULS REEL SEAT
JEW DOG
FOLD AND STOW CART
APEX MAGNUM REEL
Fuji Rod Components, the leader in rod component design, has introduced a new PULS reel seat that combines the power of a palm seat with the comfort and accuracy of a traditional casting seat. Compared to the PLS seat introduced last year (left), the PULS (right) has a pared down trigger that is slightly more forward so it can be used with one finger behind the trigger for casting and then ‘palmed’ with four fingers forward for hook sets and fighting in a more powerful wrist position. Great for flippin’.
Dave Killalea has been making lures for over 30 years, but decided that you could teach an old dog new tricks. So in 2014 he set up Old Dog Lures, a boutique, handcrafted, timber lure range. The Jew Dog is handcrafted from White cheesewood (Alstonia scholaris) with a rattle, a 30-year-old design reintroduced in 2016. At 60g and 150 millimetres it casts like a bullet and has a big, lazy action around 1 to 1.5 metres deep. Every lure is handcrafted with slight variances, so each is unique.
Hobie’s new Fold and Stow Cart weighs in at just over 5lb and is designed to make transporting your kayak easy. It functions well on a variety of solid surfaces and conveniently breaks down to stow inside Hobie kayaks equipped with a large front cargo hatch (not designed to fit Twist & Seal hatches). Simply wheel your kayak down to the water, break the cart down and stow it away, eliminating trips back and forth to the vehicle! The cart reassembles in a matter of seconds and will handle 175lb.
The Apex Magnum will be of great interest to pike, muskie and big-fish specialists who are looking for a bigger bait reel. This wide-spool, low-profile reel is built to the same exacting standards as the rest of the Apex range and holds 360 yards of 10lb or equivalent braid. There is a choice of 6.5:1 or 7.3:1 gear ratios. The extra-long carbon fibre handle and EVA knobs mean you can crank back big fish with some serious power. It’s saltwater approved and an impressive 10+1 ball bearings drive the machinery.
FUJI ROD COMPONENTS
OLD DOG LURES
HOBIE
ARDENT
001 251 943 4491
0061 417 700 598
001 760-758-9100
001 660 395 9200
www.anglersresource.net
dave@olddoglures.com
info@hobiecat.com
company@ardentoutdoors.com
www.fujitackle.com
www.olddoglures.com
www.hobie.com
www.ardentoutdoors.com
www.tackletradeworld.com
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30/08/2017 10:59
Internet Zone
OCTOBER 2017
Apps
Fly Tying Materials
Lures/Spinners
www.fishingaround.it
www.uniproducts.com www.veniard.com
www.chinalure.com www.flyerfishing.com www.glcfishing.com www.hungtienlure.com www.lakelandinc.com www.livelyluresonline.com.au www.luckystrikebaitworks.com www.lurenet.com www.squidhook.com www.strikepro.com.tw www.uglyducklingwobbler.com www.worthco.com
Associations www.asafishing.org www.chinafishshow.org www.eftta.com www.theflyfishingexpo.com
Fly Fishing School www.hebeisen.ch
Bags & Holdalls
Fly Tying Tools
www.leathercrafts.com
www.asgharfp.com www.sunriseindia.com www.vosseler.com
Baits www.antichepasture.it www.baits.com www.eurobaits.com www.sensas.fr www.bait-cups.com
Lure/Jig Paint Fly Tying Videos www.flyfishingvideos.com
Main Fishing Website Gifts
Bait Boats
www.pescars.de
www.baitboats.net
Bait Throwers www.sardamatic.com
Hooks/Snelled Hooks www.china-whale.com www.mustad.no www.squidhook.com www.viaadi.com
Banksticks www.dinsmores.co.uk www.chubfishing.com
Carp Fishing www.carpindia.com www.beyondfish.com
Ice Fishing Equipment www.shark.lv www.13fishing.com
Kayaks www.hobiecat.com
Fishing Boats www.hobiecat.com Floats www.buldo.com www.stream.lv
Flies www.bluewaterflies.co.za www.fullingmill.com www.mikedawes-flies.co.uk www.fishingfliesandlures.com Fly Fishing Accessories www.airflofishing.com www.fullingmill.com www.poseidonflyfishing.nl www.scierra.com
www.csipaint.com www.all-fishingtackle.com
Lines www.angler.hu www.bfteurope.com www.carbotexeurope.com www.carbotexusa.com www.cortlandline.com www.fishplatypus.com.au www.froghairfishing.com www.mingbofishing.com www.parallelium.com www.platil.de www.ashimauk.com www.relixfishing.com www.rioproducts.com www.scientificanglers.com www.stroft.de www.sufix.com www.trianglesport.com www.xdfishing.com
Rod-Building Equipment www.americantackle.us www.batsonenterprises.com www.fishpacbay.com www.fujitackle.com www.hardycomposites.co.uk www.hopkinsholloway.co.uk www.rec.com www.sea-guide.com www.winngrips.com
Sunglasses www.costadelmar.com www.flyingfisherman.com www.wileyx.com www.wileyx.eu
Sun Protection www.flyingfisherman.com www.wileyx.com www.wileyx.eu
www.seaanglingreports.co.uk www.total-fishing.com
Swiss Products
Miscellaneous
Tackle
www.asgharfp.com www.lineaeffe.it www.trappy.com
Nets www.asgharfp.com www.redportnet.co.uk
Poles
www.hebeisen.ch
www.carson.it www.relixfishing.com
Terminal Tackle www.carpindia.com www.lineaeffe.it www.chinalure.com
Tuna Lures
www.prestoninnovations.com www.maver.co.uk www.shakespeare-fishing.co.uk
www.ballyhood.com
Reels
www.aquaz.co.kr
www.hardyfishing.com www.lineaeffe.it www.relixfishing.com www.stenzel-flyfishing.com www.sangan.com www.vosseler.com www.shiltonreels.com
Rods www.harrisonrods.co.uk www.hardyfishing.com www.lineaeffe.it www.sangan.com www.winngrips.com
Rod Builder www.fishpacbay.com www.mudhole.com www.winngrips.com
Waders
Weight Boxes/Dispensers www.fonderie-lemer.com
Weights/Sinkers www.deakyfishing.hu www.dinsmores.co.uk www.fonderie-lemer.com www.k-plast.pl
Advertising in our web guide is very cost effective. One listing for 12 months £158 $284 €237 Two listings for 12 months £290 $522 €435 Three listings for 12 months £396 $713 €594 (Web listings include discounts). Additional listings on request.
To advertise on this page contact Guido Knegt Tel: +39 366 375 9758 E-mail: guido.knegt@dhpub.co.uk
80
www.tackletradeworld.com
p080_TTW_10_InternetZone.indd 1
30/08/2017 11:57
Classified
OCTOBER 2017
SPLIT RING PLIERS 4 Sizes
A new angle in fly tying info@dyna-king.com www.dyna-king.com
UNIQUELY DIFFERENT (NEW-PATENTED)
The Ultimate Indexer
for changing hooks or spinner blades visit www.TexasTackle.com for demo video DEALERS AND DISTRIBUTORS WANTED
The EASIEST... The FASTEST... The BESTEST...
tel: USA +1 707 894 5566
www.TexasTackle.com
TTHE HEE H PRICE EVER! PRICE EVER! V www.allpofishing.com
tel: +44 (0)1327 315450 email: paul.evans@dhpub.co.uk web: facebook.com/dhp.print
NORTH AMERICA
TEL
+1 914 722 7601 EMAIL
WANT TO ADVERTISE?
TackleTrade
bartalm@optonline.net North America please contact: Bart Manganiello Tel: +1 914 722 7601 Email: bartalm@optonline.net
p081_TTW_10_Classified.indd 1
+254 (0) 722 687 334 sales@fishingfliesandlures.com www.fishingfliesandlures.com
World
CONTACT Bart Manganiello
QUALITY FISHING FLIES SUPPLIED WORLDWIDE
REST OF THE WORLD CONTACT Guido Knegt
TEL
+39 366 3759 758 EMAIL guido.knegt@dhpub.co.uk
ROTW please contact: Guido Knegt Tel: +39 366 3759 758 Email: guido.knegt@dhpub.co.uk
30/08/2017 13:33
Comment
SEAN O’DRISCOLL
Trade
Issues LET’S EMBRACE THE OPPORTUNITY ocial media platforms really can be cruel and I am becoming increasingly aware of how vile some people can be with the comments that they make. Any supplier or retailer promoting a brand or a service needs to have broad shoulders if it is looking to engage with the public. It also needs to educate its staff not to take things personally if it receives open criticism. At the same time, IF there is a common thread, good or bad, it should use that as useful research. Sadly there will always be negative/ destructive comments from some people who will spend their whole life holding a grudge and want the world to know about it. One of the things I have found repulsive, particularly sitting in the UK, is the number of negative comments that have been aimed at eastern Europeans who have taken advantage of the Schengen Agreement, which allows border-free travel across much of Europe, and have made new foundations in a different country from their homeland. You would get a view that Polish,
S
82
fishing in their blood. We need to take Lithuanians and others are raping our advantage of this and not isolate these waters east of our borders and all our people just because there are some bad ones. fish are being eaten. Putting aside that it It is also worth considering where the is a ‘normal’ practice in their country, it second-hand fishing tackle market would be simply is not as widespread as some would without the influx of our eastern European have us believe. Yes, it goes on. It’s called friends. Again look on social media and poaching and we have poachers from all see the number of sites where you nationalities, including British. can buy and sell used fishing Rather than look at the tackle. negatives, why don’t we start Rather than look at You would hope that being positive and look the negatives, why in some way this would at the amount of money don’t we start being ultimately help the trade, these guys have spent in positive and look at with people upgrading our industry. the amount of money these guys have spent products and buying from From what I can tell in our industry. local tackle outlets. there is a thirst for branded The more people with a products. They want the rod and reel in hand, surely the Daiwa and Shimano rods and better for us all down the line? reels. I think sometimes we are a bit too quick I know of a couple of retailers who have to judge and we do have a tendency to tar done good business with customers who everyone with the same brush. It’s a fault of simply weren’t around a few years ago. many of us. As an industry we were crying out But at a time when the industry needs for more people to get into fishing. We new blood, surely we should do all we can have a number of initiatives to increase to encourage this potential new income participation numbers, yet we have tens stream? of thousands of people who already have
www.tackletradeworld.com
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30/08/2017 11:00
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30/08/2017 11:39
p084_TTW_10_Moncross Semilink.indd 1
30/08/2017 11:39