Promoting Dimsum Overview
Blog Address
Tags
Module Code
Board no.
t-wan0811.blogspot.com
Brief 03 Dimsum
OUDG301
01/04
Brief Description
Concept
Target Audience
Solution
Develop a concept that would promote, intrigue and inform people about Dimsum dining in an unconventional way.
Using an inforgraphic approach to distill and intrigue viewers of the characteristics and tradition of Dimsum
Working professionals, young families, students, people who Booklet containing background and history information of love to eat.. Dimsum, which eventually folds out into a poster containing details of dimsum dishes represented in an infographics format.
Promoting Dimsum Booklet part 01 Editorial
Design Concept
Production Specification
A booklet that can be produced within a tight budget, while fulfilling the brief’s requirements. The booklet is made of a single sheet of paper that contains 3 spreads of history and background information, which eventually folds out into a poster, driven by the infographics that aim to intrigue and temp people to try dimsum.
Size 215mm 280mm Size Opened 415mm x 590mm Colour Processed Colour Stock 130gsm satin
Type Avante Gard Gothic Std Book Avante Gard Gothic Std Bold
Blog Address
Tags
Module Code
Board no.
t-wan0811.blogspot.com
Brief 03 Dimsum
OUDG301
02/04
Promoting Dimsum Booklet part 02 Poster
Concept / Idea The details of the dimsum dishes are illustrated in an unusual infographics format, with each shape, stroke and colour representing a specific piece of information for that particular dish.
Blog Address
Tags
Module Code
Board no.
t-wan0811.blogspot.com
Brief 03 Dimsum
OUDG301
03/04
Promoting Dimsum Product Range
Dimsum Cards
Production Specifications
Dimsum cards printed on 280gsm matte stock in process Colour colours. Each card contains the details of a single dish, Process Colours represented in the same infographic approach as the booklet and digital output. Stock 200gsm matte
Blog Address
Tags
Module Code
Board no.
t-wan0811.blogspot.com
Brief 03 Dimsum
OUDG301
04/04
Digital Distribution iPhone app, driven by the design and content of the dimsum information. Users will be able to use this as a reference, research or simply as a tool for looking up what to order. Aswell as being organised into the different categories of method of cooking, main ingredient and type of dish, users will be able to browse in either grid or list view.