Video as Marketing for Waste Diversion
PROBLEM
[STUDENT EMPOWERMENT]
[FILM-MAKING]
[ZERO WASTE BY 2020]
1] Cal’s waste diversion rate has remained static for two years at 44%. 2] Only 5 years to reach ‘Zero Waste by 2020’ goal. 3] More drastic and innovative outreach techniques should be explored.
G O A L S
Left & Center: VaMWD student film-makers participated in hands-on labs to learn video production. Right: On set during VaMWD’s first PSA shoot
1] Develop students as change-makers and filmmakers. 2] Produce two video shorts (30-60 seconds) about waste diversion. 3] Raise community awareness about the ‘Zero Waste by 2020’ goal.
Left: On set as VaMWD student filmmakers took the lead to shoot a PSA for Cal’s Recyclemania campaign. Center: VaMWD project team at the
METHOD
Recyclemania basketball game. Right: VaMWD’s Recyclemania PSA played on the Haas Pavilion jumbotron to attendance of 20,000 on March 1st
1] Teach marketing and film-making with hands-on lessons & real projects. 2] Engage university stakeholders. 3] Distribute videos throughout campus community. Project Leaders
Jonathan Fong Danielle Lauber
Student Film-Makers
Talitha McAdams Fatima Nysair