Upshot
Product Review
Glassbox
Takahisa
Tsang’s Group
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elcometothelatesteditionofTheEnterpriseWorld,wherewespotlight themostvisionarybusinessleaderstofollowin2024.Inthisissue,we presentacuratedselectionofdynamicindividualsandinnovative companiesthatareshapingthefutureofindustriesacrosstheglobe.
Asweembarkonanewyearfilledwithunprecedentedchallengesand opportunities,itismoreimportantthanevertorecognizeandcelebratetheleaders whoaredrivingmeaningfulchangeandchartingnewpathstosuccess.From disruptivestartupstoestablishedenterprises,eachfeaturedleaderembodiesaspirit ofboldness,innovation,andforward-thinkingthatsetsthemapartintoday's competitivebusinesslandscape.
Throughinsightfulinterviews,thought-provokingprofiles,andcompellingstories, wedelveintothejourneysofthesevisionaryleaders–exploringtheirstrategies, insights,andthetransformativeimpacttheyaremakingwithintheirrespective fields.Whetherit'sharnessingemergingtechnologies,fosteringsustainability,or redefiningtraditionalbusinessmodels,theseleadersinspireustothinkdifferently, challengeconventions,andembraceinnovation.
Weinviteyoutojoinusonajourneyofdiscoveryasweshineaspotlightonthe individualsandcompaniesthatareshapingthefutureofbusinessin2024and beyond.Maytheirstoriesigniteinspiration,sparkdialogue,andempoweryouto pursueyourownvisionforsuccessintheever-evolvingbusinesslandscape.
Here'stothevisionaries,trailblazers,andchangemakerswhoareleadingtheway towardsabrightertomorrow.Cheerstothemostvisionarybusinessleadersto followin2024!
WarmRegards
Forthecoverreadabout-
Inthejourneyofclimbingtheleadershipladder,upsanddownsareinevitable. Whendifficultsituationsarise,stayingcalmunderpressurewhilestayingtrueto yourvisionisatraitthathashistoricallymoldedsuccessfulbusiness leaders—thesearequalitiesthataspiringleadersmustmasterintheirpursuitof leadershipexcellenceandtoseparatethemselvesfromtheordinary
TakahisaKaritaisaperfectexampleofsuchanextraordinaryleader Withvast experienceinbusinessalliances,developments,andnumerousindustries,hehas beenaninstrumentalfigureinthebusinessworldacrossJapan,Asia,Europe,and theUnitedStates—makinghimoneofthe most visionary leaders to follow in 2024.
Beforegraduatingfromcollege,Takahisajoinedagirls’volleyballteamasa coachandplannedtoworkasateacheratthesameschoolinJapanafter graduation.However,afternoticingnumerousathletesgoingthroughinjuries duringpractice,heplannedtobecomeasportsdoctor.
Topursuethisprofession,hestudiedinavocationalschoolinJapanandthenin theUnitedStatesataUniversity.However,hehadtoreturntoJapanafterhis father’scompanywentbankrupt.Hethenworkedasasportstrainerfora professionalsportsclub,abusinesssportsgroup,andahighschool.Witha hungertoreturntowork,Takahisa’sfatherstartedanewventurewherea25year-oldTakahisajoinedasadirector,beginninghiscareerasabusinessleader andanentrepreneur.
santiago de Chile A Fusion Between History and Modernity
Elevate Your Tech Career 6 Highest-Paying Degrees You Can Pursue
A Deep Dive into YouTube's Impactful Marketing and Revenue Strategies
Product Review Glassbox
2 0 upshot
3 0 Article
3 4 Case study
4 4 Review
Takahisa Karita
Inthejourneyofclimbingtheleadershipladder,ups anddownsareinevitable.Whendifficultsituations arise,stayingcalmunderpressurewhilestayingtrueto yourvisionisatraitthathashistoricallymoldedsuccessful businessleaders—thesearequalitiesthataspiringleaders mustmasterintheirpursuitofleadershipexcellenceandto separatethemselvesfromtheordinary.
TakahisaKaritaisaperfectexampleofsuchan extraordinaryleader Withvastexperienceinbusiness alliances,developments,andnumerousindustries,hehas beenaninstrumentalfigureinthebusinessworldacross Japan,Asia,Europe,andtheUnitedStates—makinghim oneofthe most visionary leaders to follow in 2024.
Beforegraduatingfromcollege,Takahisajoinedagirls’ volleyballteamasacoachandplannedtoworkasateacher atthesameschoolinJapanaftergraduation.However,after noticingnumerousathletesgoingthroughinjuriesduring practice,heplannedtobecomeasportsdoctor.
Topursuethisprofession,hestudiedinavocationalschool inJapanandthenintheUnitedStatesataUniversity However,hehadtoreturntoJapanafterhisfather’s companywentbankrupt.Hethenworkedasasportstrainer foraprofessionalsportsclub,abusinesssportsgroup,anda highschool.Withahungertoreturntowork,Takahisa’s
fatherstartedanewventurewherea25-year-oldTakahisa joinedasadirector,beginninghiscareerasabusiness leaderandanentrepreneur
Inhisillustriouscareer,hehasencounteredcountless‘aha moments,’positiveandnegative.
Takahisaquicklyunderstoodtheimportanceofstayingtrue tohisidentityandmakingsuitablemanagementdecisions. Helearnedthatwiththisapproach,hecouldgathermany like-mindedpeopletomovethebusinesstowardprosperity
Goingagainstthetide,duringtheproductdevelopment processatoneofthecompanieshewasmanaging,hedid notoptforatypicalpackagingstyle,adoptingabold designthatdirectlyappealedtotheconsumers.Despite strongoppositionwithinthecompany,Takahisalaunched theproductbasedonhisconviction.Injust24hours,the companyexceededthepreviousannualsales,markingan unforgettableexperience.
Healsowentthroughsomenegativeexperiences,realizing thatdespitethesmoothmanagement,therewillbesome unfavorablesituations.Whenhiscompanywasabouttogo public,theentireworldwasshockedbytheLehman collapse.Asuddenabolishmentoftheunderwriting departmentmeantthathehadtoabandonitslistingsand sellthecompany.Whileitwasoutoftheblue,Takahisa alsolearnedvaluablelifelessonsfromsuchexperiences.
Modernleadersaredefinedbythreeprimaryqualities:
The ability to maintain balance to improve the accounting profits and the company’s own stock price while keeping the stakeholders content.
In
(Volatility, Uncertainty, Complexity, and Ambiguity) Era, don’t be afraid of change and evolve constantly
Withhisvastexperiencemanagingmultiplecompanies, TakahisaiscurrentlyinvolvedinUnifyPlatformAG,a companyfoundedin2019inthecantonofZug,Switzerland. ThecompanyoperatesanddevelopsUNIPLAT,anonline platformthatsupportsentrepreneursandresearchersaimingto solveSDGs(SustainableDevelopmentGoals).
ThesegoalsweresetattheUnitedNationsSustainable DevelopmentSummitheldinSeptember2015,whereleaders fromover150countrieswereinvolvedindecidingtheagenda till2030—thedeadlineyeartoachievetheSDGsconsistingof 17generalgoalsand169specificgoals.
WhileUNIPLAToffersnumerousservices,theonethatsets thecompanyapartisitscreditratingforentrepreneursand researchers.Throughobjectiveevaluationoftheactivitiesof entrepreneursandresearchers,rankingsgetposteddaily, makingiteasierforthesupporterstoconsidersupportfor specificindividuals.
NextisthePreIPservice,whichconvertslive-streaming archives,videos,anddocumentsuploadedbyentrepreneurs andresearchersintoNFTs,issuedwithacertificateof ownership.Itallowsentrepreneursandresearcherswhodonot wishtopaypatent-relatedandotherfeestoshowcasetheir contenttoalargerdemographicwhileprotectingtheircontent rights.
Developedincollaborationwithacutting-edgeJapaneseAI developmentcompanyTimewitch,UNIPLAToffersa generativeAIthatautomaticallycreatesbusinessplans.By leveragingthistechnology,evenindividualswhohavenever presentedaproposalcancreatehigh-qualitybusinessplan presentationsfromtheinvestor’sperspective.
Even during uncertain times, a leader’s thoughts and policies remain the same, even if strategies and tactics are flexible
StartedinSeptember2021,theUNIPLATplatformhas 120000+membersfrom136countries,85business partners,and54advisoryboardmembersofsupportersas ofJanuary2024.Notably,20000memberswhowantto solvetheSDGscomefromGenerationZ,anumberunheard ofonanyotherplatformglobally
Asamilestoneforthisyear,UNIPLATaimstopartnerwith 100businessesand100advisoryboardmembers.Itscurrent businessalliancepartneristheGroupofNations,which publishesofficialmagazinesforinternationalsummitssuch astheG20,G7,APEC,EUTECHas cofoundedbyEU,IFIA,andSiliconValleyInvestclub.
ThespreadofAI,thedevelopmentofquantumcomputers, andtheworriesofcybersecurityaretheprimarychallenges ofmodernbusinessleaders.Asaresult,leadersmust increasetheirknowledgerelatedtotechnologytooutshine thetraditionalsystems.Assoftwaretechnologyadvances, developingandsecuringhardwarethatcanoperateinsync withthesoftwareiscrucial.
Maintainingandmanagingtheirconfidentialdatais imperativewhenprovidingproductsandservicesto customers.Moreover,complyingwithregulationssuchas GDPRthatoriginatedfromtheEUandappliestoeach country
Themostvitalissueiscountermeasuresagainstclimate change.Totacklethis,Takahisaemphasizesthateach individualmusttaketheinitiativeandleadallstakeholders (shareholders,employees,businesspartners,local communities,andgovernments)toaddresstheseissues.
Everybigdreamstartswithsmallsteps,anddreamsdocometrue.Takahisawantsyoungleaderstothinkfreelyandhonestly topromotebusinessesthataretheircalling,regardlessofgeo-economicalconditions,gender,age,culture,orreligion.
Website: https://unify21.com / https://www.uniplat.social/
Industry: Technology/Information/Internet
Company size: Employees 11 - 50 people
Main office: Zug
Founding: 2019
Specialized field: Research, Information platform, venture support, Researcher support, education, streaming video, donation, credit rating, blockchain, SDGs, data management, Connectivity, Artificial Intelligence, Social Media, Marketing Science, Open computing, Mobile connectivity, New Media, IT service.
He is the co founder and the international spokesperson of UNIPLAT
Takahisa takes two or at least one day of rest every week. To do this, he turns off his smartphone and avoids work communications entirely
His hobbies are reading various work-related and other books. He also enjoys walking his dog.
Takahisa’s role model is Mr Bill Gates He admires Bill Gates for his information-gathering abilities, data-analysis skills, and ability to predict the future.
Education, IT, Web3.0, finance, Pharmaceuticals, biotechnology, and more
SituatedintheheartofChile,where
thesunpeersthroughthepeaksof theAndes,andwhisperssecretsto thewind,isacitythatpulseswithlife, history,anddreams.Thecapitalandlargest cityofChile- Santiago.
Foundedin1541bytheSpanish conquistadorPedrodeValdivia,thecityhas servedasthecapitalcityofChilesince colonialtimes.Itislocatedinthecenterof theSantiagobasin,anenormousbowlshapedvalleythatconsistsofabroadand fertileplainsurroundedbymountains.
ThebesttimetovisitSantiagoisbetween MarchtoMayandbetweenSeptemberto November.
SpringfallsbetweenSeptembertoNovember makingtheclimatepleasant.Themountainrangeof theAndesisatitsgreenestinthisseasonandthe beautifuljacarandasbloomsacrossthecity
MarchtoMaywitnessestheFallseasonmakingit anotheridealtimetovisitSantiago.Foliageblankets thecityinitslapbyAprilandwineseasonandits eventscommenceatthestartofFall.
DecembertoMarchmarksthesummertimeandthe daysaresunnyanddry.Eventhoughthetourismis high,thestreetsarequietandyougettoenjoythe outdooractivities.
JunetoAugustmarksthewinterseason.Ifyouwant toenjoysnowandwinteractivities,thenthisisthe timeforyoutoplanyourvacation.
ThecityofSantiagowasfoundedinthe16thcenturybytheSpanishexplorerPedrodeValdivia.ItwasnamedSantiago delNuevoExtremo(SantiagoofNewExtremadura),inhonorofapatronofSpainApostleJames,nearHuelén,whichhe renamedSantaLucía.
Theearlyyearsofitsestablishmentweremarkedwithhardshipandconflicts,asSpanishsettlersclashedwithtribes.Despite thewar,thecitystartedtakingshapeandinthecomingyears,itgrewandevolvedasimmigrantsstartedsettlinginthecity
Today,thecityismarkedascosmopolitanandadherestothebeautyofmodernsocietywitharichhistorynotonlyinbooks butalsoinitsstreetsandarchitecture.
IfyouwanttoknowaboutmoreLatinAmericanhistory,youshouldvisitthesehistoricplaces.
FoundedbyChileanarchitectandantiquitiescollectorSergioLarraínGarcíaMoreno,thismuseumisdedicatedtothestudyanddisplayofpre-Columbian artworksandartifactsfromCentralandSouthAmerica.Itwasfirstopenedin December1981.
Located629metersabovesealevel,itisanurbanpark thatiscloselyrelatedtothecity.Itisthissitefromwhere PedrodeValdiviafoundedSantiago.Youcanabsorbthe natureandlearnmoreaboutthecity’shistoryhere.
ItisapresidentialofficeofChilewithamazingarchitecturaldesign.It wascreatedbyanItalianarchitectinthe18thcentury.Itwassubjected toamissileattackandwasreconstructed.Youcantakeatourofthe palaceorattendashowatitsculturalcenter.
Itwasbuiltduringthesecondhalfofthe18th centuryandisknownforitsbeautifulneoclassicalarchitecture.Inthe19thcentury, moreembellishmentswereaddedtothe building,makingitoneofthemostbeautiful buildingsinSantiago.
ItisahistoricalsitelocatedatthefoothillsoftheAndeanmountainswherethesmallvillagewasfound.Someofthebest artisansofChileliveinthisvillage.Youcanwitnesshowtheycraftarticlesfromwood,leather,bakedmugs,andother materials.
SantiagoMetropolitanCathedral LaMonedaPalace CentroArtesanalPueblitoLosDominicosItwasbuiltin1935onthe groundsoftheformer MinistryofWar.Itis surroundedbymany importantbuildingslikethe MinistryofFinance, MinistryofForeignAffairs, MinistryofJustice,and BancoCentraldeChile amongothers.Youwill alwaysfindlocalstaking casualwalkshere.
Itwasbuiltin1935onthegroundsoftheformerMinistryof War.Itissurroundedbymanyimportantbuildingslikethe MinistryofFinance,MinistryofForeignAffairs,Ministryof Justice,andBancoCentraldeChileamongothers.Youwill alwaysfindlocalstakingcasualwalkshere.
ThecityofSantiagodeChilehasarichcultureandheritage.Itshistoryisdeeplyintertwinedwithindigenoustribes,mostly theMapucheandAymara.ThemajorityofthepopulationfollowsthereligionofRomanCatholicismfollowedby Christianity.WhiletheofficiallanguageofChileisSpanish,inSantiagopeoplespeakChileanSpanish,slightlydifferent fromthenormalSpanishandsometimesEnglishaswell.
Beingacosmopolitancity,youwillfinddiverseculturesoneverystreetandcorner.HerearesomewaystoenjoySantiago’s culturetothefullest.
TheMuseumofFineArts-
ItislocatedintheforestparkofForestInnandshowcasesoverthousandsofartistic heritage.IthasalotofnationalpaintingsandChileansculptures.Ifyouenjoy immersinginart,thisistheperfectspotforyou.
SantiagoBaháʼíTemple-
ItisaBaháʼíhouseofworshipthatwasdesignedby Canadian architect Siamak Hariri and was opened in 2016. Thetempleisopentoallregardlessoftheirreligionandisan architecturalbrilliance.Itiscircularinshapeandcomposedofninearched"sails"made frommarbleandcastglass.
PlazadeArmas-
Itisthecity’scentersquarewhereyoucanseeculturalperformanceslikestreetdance, comedy,music,andculturalevents.YoucanalsoenjoytheEuropeanarchitectureofthe cityHall,CorreoCentralasthesearetheoverlookoftheplaza.
WineToursandTasting-
Fanofwine?ThenthisisdefinitelyforyouaswinesproducedinChilearesomeofthe mostregardedwinesaroundtheglobe.Santiagoissurroundedbyrenownedwineriesso youcantakeatriptoknowaboutthehistoryorforadeliciouswinetasting.
Culturalfestivals-
CulturalfestivalsareheldthroughouttheyearinSantiago.Oneofthemostfamousones is Fiestas Patrias whichisheldin September ofeveryyear.Itisaweek-longcelebration thatcelebratesChile'sindependence.OtherfestivalsareSemanaSanta,LaTirana,and manyothermusicalandreligiousfestivals.
Streetart-
ThewallsofSantiago’sstreetaren'tplain.Theyarerichwithcolorfulandvibrantstreet artthatisn'tjustbeautifulbutalsodepictstheirhistoryandstory.
Otherthanthese,youcanalwaysexploretheirlocalshops,experiencethenightlife,and goonneighborhoodwalksthataren'tfarawayandprovideyouwithcalmandbeautiful views.
ChileanCuisineincludesamixoftraditionalSpanishcuisine,ChileanMapucheculture,andlocalingredients.Chilean cuisineismostlyknownforitsvarietyofflavorsandingredientsbecauseagricultureisitsmaineconomy
HerearesomeofthedishesyoucantrywheninSantiago-
Itisthecity’smosticonicdishandismadefroma variantofcorncalledchoclo.It’smadeinaclaypotand servedasasidewithsalads.
Servedasanappetizer,itisadishmadeofrazorclams toppedwithparmesancheesequicklybroiledtogether intheoven.
Itisadrinkmadefromthedrypeachthatisput backinitsjuiceandmixedwithwater,caramelized sugarwithahintofcinnamon.
Theseareafamousstreetfood/snackof Santiagoandcomeinmanyvarietiessavory,sweet,withallnon-vegetarian, vegetarian,andveganoptions.
Itisthefavorite sweetdishofthe Santiagopeople. Madewithtwo lightcrispy biscuitswhich arestuffedwitha typeofcaramel andcoatedwith darkchocolateor coconutpowder.
• ActivitiesToPartakeIn
WhiletherearesomanyplacesforsightseeingtodivulgeinSantiago'sdiversehistoryandculture,donotforgettofreeyour adventurersideandparticipateinactivitiesthatarementionedbelow.
Hike
ThemountainrangeofAndesisknowntobethelongestcontinentalmountainrangeintheworld.ItisintheeastofSantiago andispartiallyvisiblefromthecity YoucangoonahikeintheAndesandexploreitsbeauty
• TakeaWalkingTour
ThewalkabilityofSantiagoisquiteimpressivesoyoucantakeafreewalkingtouraroundthecityandexploreitscafes,local shops,andfoodstands.
• SkiingandSnowboarding
Ifyou’revisitinginwinter,don'tforgettoenjoyskiingandsnowboarding.SomeofthebestskiresortsinChilearewithinthe reachofthecityincludingElColorado/Farellones,LaParva,andValleNevado.
• VisitGranTorreSantiago
GranTorreSantiagois300metershighandoffersa360-degreeviewofthecity.LocatedintheheartofSantiago,itisthe symbolofthecity’smodernityandprogress.
• RelaxatCajóndelMaipo
LocatedinRioMaipo,CajóndelMaipoisamassivegorge15milesawayfromsoutheastofSantiago.Youcancomehereto relax,hike,camp,anddonumerousactivities.
Confusedastowheretostayinthecosmopolitancityof Santago?Hereareafewrecommendations.
TheSingularSantiago,Lastarria
HotelCumbresLastarria
PlazaElBosqueEbro,Lastarria
HotelBoutiqueCastilloRojo,Bellavista
HotelLoreto,Bellavista
HotelGranPalace,Centro
Novapark,Centro
HotelDiegodeAlmagroSantiago,Centro
LaderaBoutiqueHotel,PedrodeValdiviaNorte
HotelLosEspañolesPlus,PedrodeValdiviaNorte
• AdjustinginSantiagomaytakesometimeastheymostly speakChileanSpanish.Youmayfindverylesspeoplewho speakEnglish.HavingabasicknowledgeofSpanishmay comeinhandy.
• Theeveningcanbecool,eveninsummer,sopackbasic winteressentialswithyou.
• Santiagopeopleeattheirdinnerlate,aslateas10PM,so makesuretohavesnacksintheeveningtime.
• ThecurrencyusedistheChileanPesos.Makesuretocarry somecashtopayinlocalshopsandcafes.
SurroundedbythemajesticmountainsandbeautifulPacific Ocean,thecityofSantiagohasalottoofferandcanbeyournext destinationforaperfectvacation.Leavethestressbehindand exploretherichcultureandhistoryofSantiagocityandhavefun whiledoingso.
If I want to watch a particular video, I’ll go to YouTube. Undoubtedly, it is the biggest and the most popular video platform that has shaped the way we consume online content. Having about 2.1 billion users worldwide, it is a daily source of entertainment for many users and a source of income for content creators. However, while watching videos on it, have you ever thought about its journey, transformations, etc.? If not, then think about it now and read our article that speaks everything you need to know about YouTube. Enjoy reading!
Though the rst-ever video was uploaded on YouTube in April 2005, “Me at the Zero”, its journey began three months back with Chad Hurley, Steve Chen, and Jawed Karim. They wished to create a simple landscape for users that can reach up to the global level, as before YouTube there was no viable video-sharing platform. One of its three founders, Jawed Karim created a video of 18 seconds, shot in the San Diego Zoo, named “Me at the Zoo” and received 240 million views. Five months later, an advertisement from Nike was uploaded which depicted Brazilian soccer star Ronaldinho collecting his Golden Boots. The advertisement resulted in the potential growth of both YouTube and Nike.
In the era of immediacy and hyper-connectivity, technology is shifting almost every aspect of our daily lives. From beauty tutorials to vlogging it has revolutionized social media. Let’s explore its growth phase:
Trademark, Logo, and Domain were registered
Google bought this fastexpanding video-sharing for $1.65 billion
Partner Program was launched through which a few content creators earned six-gure salaries via YouTube
YouTube Live started to broadcast concerts, royal weddings, news, and the Olympic
February 2005 October 2006 May 2007 April 2011Google initiated YouTube Go due to which users can download videos
YouTube Music subscription service started
Introducing AIpowered ads for better outcomes and user engagement
YouTube became the second-most popular social network globally
September 2016 May 2018 September 2019 January 2022Adwords/Adsense:AsyoumightknowGoogle’smostofitsrevenue comesfromitsproprietaryadvertisingservices,GoogleAdwords. Advertisersearnmoneywheneverusersclickontheadvertisement. CreatorspayGoogleforrunningtheiradsthroughAdwordsandmost ofthemincludeinsurance,homeloans,products,andservices.
YouTubePremium:Tomaketheend-userexperiencemore engagingandad-free,YouTubePremiumstarted.Thecompany sharespartofthepremiumwiththecreatorsthroughamonthly membershipfee.Moreover,creatorsgetmoneyifyouwatchtheir contentrepeatedly Today,YouTubePremiumLiteisbecoming popularintheEuropeanregionsbecauseofitsmonthlyaffordable subscriptionplans.
Channelmembership:Itisapaidmonthlysubscriptionfora particularchannel.Tosupporttheirfavoritecreators,andgetaccess toextrabenefits,andexclusivecontent,subscriberspayamonthly fee.Theyreceiveextrabenefitslikelivestreams,livechats,badges, andcustomemojis.Pricesvarybycountryandcreators,ittakesa 30%shareofmembershipprofitsofchannels.
YouTubeTV:IntheUnitedStatesitisaTVstreamingservicethat allowspaidsubscriberstowatchliveTVfrom100+cables, broadcasts,regionalsportsnetworks,etc.Withinfiveyearsofits launch,thepaidsubscribershavesurpassed5millionusers.
YouTubecreatesagreatopportunityformarketing yourproductsandservices.Toimprove performance,drivingmoretraffictoyoursiteand morerevenueforyourbusiness,applythesebest practicesinyourvideocreationprocess.
ThesetriedandtestedYouTubevideoelementswill surelycontributetoyourvideomarketingsuccess!
Trythesestrategiestomakeyourvideoviral:
Ÿ Branding enhances loyalty, users will recognize your efforts and stick to your conetnt.
Ÿ It ensures that viewers will remember the video and recommend it to others.
Ÿ It gives viewers the right reason to watch your video and convinces them to remember you.
Ÿ Helps you to gain trust due to which audience feels that solution is valuable.
Ÿ Over alf of YouTube viewers will watch the entire video when it's under one minute in length.
Ÿ Keep 5 seconds opener that are punchy and straight.
Ÿ Consider themes that are current, noteworthy, distinctive, local, gaming, movie, music, or even unexpected.
Ÿ Google and Twitter are the greatest source to discover trends.
Ÿ Watching videos without music is dull so include the background music
Ÿ It will instantly grab the attention and set the mood for watching whole video and stablish emotional connection.
Ÿ You can consider clickable annotations in the rst few seconds of the video
Ÿ Without a call to action your audience will disappear over the course of your video
Ÿ Give people what they want, when they want it, by using data.
Ÿ Create excitement around the big events and leverage data to deliver personalized content.
Ÿ You can consider clickable annotations in the rst few seconds of the video
Ÿ Without a call to action your audience will disappear over the course of your video
OnalazySundayafternoon,therearehundredsofchanceswhereyouhave spentlotsofyourtimewatchingvideosonYouTube.Sowhydoesitmatter toyoumorethananyothersocialmediaplatform?
500 hours of videos are uploaded every minute.
It is localized in more than 100 countries and is available in 80 languages.
In 2021, 81% of Americans used this platform.
59% of executives prefer watching videos to reading text.
Thisvideoplatformholdsauniqueandextraordinary positionintherealmofsocialmedia.Beingthefirst video-centricplatform,itallowsyoutoengrossin storytellingandgivesamultisensoryexperienceas comparedtotextandimagealone.Itpromoteslongformvideosduetowhichcreatorscandelvein-depth intocomplexandcontroversialtopicstranscend geographicalboundariesandconquerlanguage barriers.
HowcanaChannelEarnfromotherthanYouTube PartnershipProgramsorAdsense?
Ithasmultiplewaysofearningthoughyourchannels getrejectedinitspartnershipprogramdueto noncompliancewithconditions.Youcanalsopromote theproductviayourvideosonthechannel.Referto thesepointstoknowindetail:
Sponsoredvideos:Sponsorthepaidvideostopromote anyparticularproductorservice.Variousbrandsand organizationsreachuptochannelsthathavehuge subscriberbaseandmakesavideothatcanpromote theirsales.
Embeddedadvertisements:Thereareembedded videosthatshowIn-streamandIn-videooverlayads withmoreactiveadvertisingagreements.Throughthis videocanbestreameddirectlyandyourchannelsget paidforit.
AffiliateAdvertisement:Creatorscantakeadvantageof affiliatemarketingadsofferedbybrandswithone-timeor evenrecurringcommissionsonsales.Forexample,ifa creatordecidestopromoteaneditingtoollikeCanva,then theycanfirstcreateanaffiliateaccountwiththem.Afterthat, theywillgetanaffiliatelinkwithtrackingparametersthat needtobeplacedinyourvideoorchanneltextdescription. Conversionthroughclicksonthelinkwillearnyouaffiliate income.
Challenges:Copyright,Controversies,andAlgorithmic Evolution
YouTube'sjourneytosuccesswasnotwithoutchallenges. Copyrightinfringementissues,controversiessurrounding contentmoderation,andconcernsaboutbrandsafety presentedformidablehurdles.Theplatformrespondedby refiningitspolicies,implementingadvancedcontent moderationtools,andcollaboratingwithcreatorstostrikea balancebetweenfreedomofexpressionandresponsible contentgovernance.
Theevolutionofitsalgorithmsalsoplayedapivotalrolein itssuccess.Therecommendationalgorithm,inparticular,not onlybecameadouble-edgedsword,drivingengagementby suggestingpersonalizedcontentbutalsofacingscrutinyfor contributingtoechochambersandthespreadof misinformation.Ithasfine-tuneditsalgorithms,aimingto enhanceuserexperiencewhileaddressingconcernsrelatedto contentdiscoverabilityandplatformaccountability
Short-form videos
Ÿ MentalHealthandWell-being:VariousYouTubersare creatingstoriesaroundmentalwell-beingandsharing theirownexperiences.Thereisadeepemphasisona healthylifestylethatleadstomentalpeacewhich includesmeditation,journaling,etc.Moreover,the audienceisrespondingwelltothesevideosasthisvideo platformhasremainedtheplatformforentertainmentand maintainsapositivemindset.
Ÿ AI-EnhancedVideoEditing:AI-poweredvideoediting toolsaresimplifyingthecontent-makingprocessand allowingcreatorstouploadhigh-qualityvideos. Moreover,peopleareusingAItocreatemusicand soundtracksforvideos.
Ÿ CryptoandBlockchainContent:Thereisahuge contenttrendregardingcryptoandblockchain technology.Youwillfindeducationalcontentandtipsto earnmoneythroughNFTs,andteachingaboutcrypto laws.Suchinvestment-orientedvideosaregaining prominenceononlineplatforms.
Ÿ CelebrityCollaborations:Everyoneiscuriousaboutthe livesofcelebritiesandtheyareconsideredrolemodels foryachts.Videosthatconsistofcollaborationsbetween YouTubecreatorsandtraditionalcelebritiesarebecoming morecommon,bridgingthegapbetweenonlineand offlineentertainment.
Ÿ SustainabilityandEco-FriendlyContent:Tosavethe environmentandpreventnaturaldisasters,many countriesaremakingeffortsattheinternationallevel. Therefore,thecontentfocusingoneco-friendlyproducts, climatechangeevents,andsustainablebehavioris contributingtoraisingawareness.Suchcreatorsare contributingtobuildingasensationtowardsthesocial responsibilityofeverycitizen.
Ÿ Short-formvideos:Attentionspanisdecreasingdayby dayamongusers,henceshortvideosaregoingviraland ithasbecomechallengingforeverycreatortoupload valuablecontentinminimumtime.Suchvideoscan capturetheattentionofusersquickly
Overview
Glassboxisasoftwarethathelpsstreamlinewebanalyticsviasessionreplay,customerjourneymapping,andheatmaps.It allowsorganizationstorecord,replay,andanalyzecustomerinteractionswiththeirdigitalproductssuchaswebsitesand mobileapplications.Itwasfoundedin2010byYoavSchreiber,YaronGueta,andHananBlumsteinwhoenvisionedtohavea platformthatsupportedbothwebandmobileappstogiveusersamorecompletepictureofthecustomerjourney.The softwareworksbycollectingdatalikemousemovements,keystrokes,andanyotherinteractionsonthewebpage.By providingtheseinsights,ithelpsorganizationsthathaveadigitalpresencelikee-commerce,healthcare,finance,and hospitalitytoimproveandoptimizetheiruserexperience.
Features
Glassboxhasawiderangeoffeaturesthathelpingaininginsightaboutuserinteractionsandbehaviorsondigitalplatforms likewebsitesandapplications.
Sessionreplay-Thesoftwareallowsitsusersto replayindividualsessionsthatoccuronwebsites andapplications.Yougettoviewhowvisitors navigatethroughyourplatform,interactwith variouselements,orencounteranyissues.This featurecanhelpwithidentifyingusability issues,userfrustrationsandimproveuser experience.
DataVisualisation-Glassboxhasmanydata visualizationtoolslikegraphs,charts,and heatmapstorepresentuserbehavioreffectively Withthehelpofthesetools,youcangetinsights intouserengagement,navigationpaths,click patterns,andmanymore.
AnomalyDetection-Withthehelpofthis feature,businessescanidentifyunusualpatterns, deviations,orbehaviorsthatmayindicate technicalissues,securitybreaches,orfraudulent activity.
ConversionFunnelAnalysis-Aconversion funnelisastep-by-stepjourneyausertakesto takeanactionlikemakingapurchase.This featureallowsyoutoanalyzeandvisualizethat. Thiscanhelpinidentifyingdrop-offpoints,and areasofoptimizationtomaximizeconversion rates.
FormAnalytics-Withthisfeature,youcanget insightsonhowauserinteractswithforms, wheretheyencounterdifficulties,andhowform designcanbeoptimizedtoimproveconversion ratesandusersatisfaction.
Integrationandcustomization-Thesoftware seamlesslyintegrateswithawiderangeofthirdpartytoolsandplatforms,includingcontent managementsystems,customerrelationship management,andmarketingautomation software.Italsohasanextensivecustomization option,whichallowsyoutocustomizethe platformasperyourpreferences.
Itoffersadetailedinsightintouserbehavior,allowing businessestounderstandhowtheirvisitorsinteractwith theirwebsite.
Withtoolslikegraphsandheatmaps,itbecomeseasierfor businessestointerpretcomplexanalyticdata.
Withthehelpofadvancedalgorithmfeatures,businesses candetecttechnicalglitchesorsecuritybreaches.
Withfeatureslikedataanonymization,masking,and redaction,businessescanbeassuredthatsensitive informationisprotectedwhiletheystillgetdetailedinsight. Yougettocustomizethelayoutasperyourneedsand requirements.
Itoffersthird-partyintegrationoptionswithvarioustools andplatforms.
Itisacomplexsoftwarethatcanbeanissuefor beginnersandnoviceusersandcantakeawhileto learnalltheadvancedfeatures.
Itsfeatureslikesessionreplayorcomprehensive analyticscanberesourceintensivewhichmayleadto increasedstorageandprocessingrequirementsand mightimpacttheperformance.
Itisapremiumsoftwarethatcanbeexpensivefor smallbusinessesandstartups.
Itisheavilydependentondataqualityandaccuracyso businessesneedtoensurethatthedataisproperly implementedandmaintained.
PlansandPricing
GlassboxoffersplansaccordingtoConversionoptimization,Customerengagement,ProductionSupport,andCompliance.Foreach businesstheplanisdifferentandcustomizable,hencetoknowthepricingforyourbusinessyouhavetocontactGlassbox.
WhatdoyoulikebestaboutGlassbox?
IlikethefriendlyUIofglassboxconsole,everythingis wellorganizedandwelllaidoutonthescreen.Itiseasy tosearchtherecordedsessionsusingdifferentsearch criteria.Itcoversalltheinformationthatweneedfor investigatingeachsession,includingthebrowser information,IPaddress,anddeviceinformation.Itis alsoeasytoimport,export,andsharesessions.
WhatdoyoudislikeaboutGlassbox?
Therearetoomanycolumnsonthedefaultrecorded sessionspage.Ithinksomeofthemcanbehiddenfirst, forexample,theStartTime(GMT)column.andit wouldbehelpfulifthereweresomereal-timetipsfor searchingandotherusage.
WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?
Investigatingerrorsinourcustomer'ssessionsand locatingtheareaswhicharepronetoissues.fixingthem andgivingourcustomersabetterdigitalexperience.
WhatdoyoulikebestaboutGlassbox?
IlikethefactthatIcanuseGlassboxtoreviewsessions whereourcustomersarestruggling.Thishelpsusto quicklylookatwhatintheproductorprocessisbroken andwhatweneedtodoinordertofixit.
WhatdoyoudislikeaboutGlassbox?
Thereisalotofdata.Sometimes,itcanbecomplicated toknowhowtocreatefiltersandbettercriteria.The recreationofscreensalsoisn'tstraightforwardmany times.
WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?
Fixingoursiteandsupportingourdevlopsteam.it takesmuchlesstimetoidentifyissuesandtoconvince othersintheorgasweallareworkingaroundasingle sourceoftruth.
WhatdoyoulikebestaboutGlassbox?
Seeingasaccuratelyaspossiblewhatourcustomersof visiblyexperiencinginourwebapps.Itcomplements ourloggingandhelpsusmonitorreleases.
WhatdoyoudislikeaboutGlassbox?
AlotoftheresourcesontheGlassboxwebsitearesalesoriented.ButI'dliketoseemoreresourcesgeared towardsengineers,andhowtheybestimplement Glassbox,alongsideguidedtutorialsonhowtogetthe mostoutofGlassbox.SellingtheideaofGlassboxto 'HeadofProduct'iseasyenough,buttoreallygetthe valueoutoftheproductitneedstobesoldtotheteams implementingandusingit.
WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?
Reducingcustomerabandonmentfromourwebsiteand gainingahigherlevelofadoption. ingourcustomersabetterdigitalexperience.
WhatdoyoulikebestaboutGlassbox?
IhavetosaythatIamverypleasedwiththistoolspecificallywithitsaugmentedjourneymapwhichhas varioustypesofinsightsregardingthereasonwhymy customersarehavingissues.
WhatdoyoudislikeaboutGlassbox?
Thesolutionperformeditwastold,butwould appreciateifthereweremoretrainingvideoson onboardingsothatourteamcouldgetuptospeed quicker
WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?
Sortingthesessionsaccordingtowherecustomershave problemswecanthenprioritizewhatweneedtodeal withfirst(intermsoferrors)sothatwegetthemostout ofourresources.
