The Most Empowering Business Executives Transforming Finance Industry - 2024

CRYSTAL PEPSI PEPSI

Co’s Attempt to Launch a Healthier

Cola Alternative Distinct Characteristics of BUSINESS WOMEN A Journey of Empowerment

SOUTH DAKOTA: The Land of Innite Variety

RUSTY BRESSE

S UB S CRIBE CASE

STUDIES

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F r o m E d i t o r ’ s D e s k

Intoday'srapidlyevolvingbusinesslandscape,thefinanceindustrystandsatthe forefrontofinnovationandtransformation.Asweembarkonanewyearfilled withopportunitiesandchallenges,TheEnterpriseWorldisexcitedtopresentour latestissue:"TheMostEmpoweringBusinessExecutivesTransformingFinance Industry-2024."

Thiseditionofourdigitalmagazineisdedicatedtoshowcasingthevisionaryleaders whoaredrivingpositivechangeandreshapingthefinanceindustry.Fromembracing digitaltechnologiestopioneeringnewbusinessmodels,theseempoweringexecutives arerevolutionizinghowwethinkaboutfinanceandinvestment.

Throughin-depthinterviews,insightfularticles,andinspiringprofiles,readerswill havetheopportunitytogainvaluableinsightsintothestrategiesandpracticesofthese transformativeleaders.Whethertheyareleadingfintechstartups,traditionalfinancial institutions,orinnovativeinvestmentfirms,eachfeaturedexecutiveismakinga significantimpactonthefutureoffinance.

AtTheEnterpriseWorld,wearecommittedtohighlightingtheachievementsand contributionsoftheseempoweringbusinessexecutives.Joinusaswecelebrate"The MostEmpoweringBusinessExecutivesTransformingFinanceIndustry-2024"and discoverthestoriesofvision,resilience,andinnovationthatareshapingthefutureof financeintheyearstocome.

Shalmali W.

F r o m E d i t o r

Forthecoverreadabout-

In2001,Rustyrecognizedasignificantneedforamoretransparent,accessible,and user-friendlytoolsforcreditandfinancialmanagement.Understandingacreditscoreis notjustanumberbutagatewaytoopportunities,dictatingthetermsinwhich individualscanaccessessentialfinancialresources,stemmedfromhispersonaland businessexperiencesforthepast30yearsHeobservedthecreditscoringsystemshave beenshroudedinopacity,leavingconsumerspuzzledaboutthedeterminantsoftheir financialreputations. In2002, withthehelpfromCTOKennethWard,hebuiltthefirst gatewaywhereaconsumerandbusinesscouldlogintoasecuredportaltoreviewa detailedeasy-to-readcreditreport.

From2003to2006,withthehelpfrommortgageprofessionals,creditreportproviders, customerservicereps,WardandBressebuiltprogramstobreakdowneachpartofa creditreportandeach portionofindividualcreditaccounts.Afteranalyzingovera millioncreditreports,PointDeductionTechnologywasborn.Theevolutionofthese scoringsystemshasbeenincrementalatbest,untiltheadventofPointDeduction Technology®(PDT).

L E A D E R S I N S P O T L I G H T

Rusty Bresse 1 2

C O N T E N T S

2 2 Blog South Dakota: The Land of Infinite Variety

4 0 upshot

3 2 article Distinct Characteristics of Business Women A Journey of Empowerment

4 8 Crystal Pepsi Pepsi Co’s Attempt to Launch a Healthier Cola Alternative Top 10 Most Popular Jordans of All Time

Case Study

RUSTY BRESSE

A Fintech Leader Empowering Businesses and Individuals with ScoreNavigator

CEO | SCORENAVIGATOR

The ntech sector has witnessed a plethora of changes over the past few years. The increasing inuence of the tech-centered ecosystem, coupled with the changing customer demands are giving birth to several new startups. Amid this increasing competition, ScoreNavigator is one company that has been providing best-in-class nancial management solutions for over a decade. Led by Rusty Bresse (CEO), the company desires to empower individuals and businesses to take control of their nancial health and make informed decisions. Rusty and his team have worked tirelessly to take ScoreNavigator among the best companies in the ntech realm.

TheBirthofPointDeductionTechnology

In2001,Rustyrecognizedasignificantneedforamoretransparent,accessible, anduser-friendlytoolsforcreditandfinancialmanagement.Understandinga creditscoreisnotjustanumberbutagatewaytoopportunities,dictatingthe termsinwhichindividualscanaccessessentialfinancialresources,stemmed fromhispersonalandbusinessexperiencesforthepast30yearsHeobserved thecreditscoringsystemshavebeenshroudedinopacity,leavingconsumers puzzledaboutthedeterminantsoftheirfinancialreputations. In2002, with thehelpfromCTOKennethWard,hebuiltthefirstgatewaywhereaconsumer andbusinesscouldlogintoasecuredportaltoreviewadetailedeasy-to-read creditreport.

From2003to2006,withthehelpfrommortgageprofessionals,creditreport providers,customerservicereps,WardandBressebuiltprogramstobreak downeachpartofacreditreportandeach portionofindividualcredit accounts.Afteranalyzingoveramillioncreditreports,PointDeduction Technologywasborn.Theevolutionofthesescoringsystemshasbeen incrementalatbest,untiltheadventofPointDeductionTechnology®(PDT).

Asagroundbreakinginnovationintherealmofcreditreporting,PDTpromises tonotonlyilluminatetheobscureprocessesbehindcreditscoresbutalso empowerconsumerswithactionableinsightstomastertheirfinancialstanding. Thistechnologyhasthepotentialtotransformacrypticnumericaljudgment intoanavigablemaptowardscreditoptimization.

Asthefinancialindustryevolves,sotoodoesthetechnologydesignedto navigateitscomplexities.TheemergenceofPointDeductionTechnology®, ScoreNavigatorrepresentsasignificantleapforwardinthequestforaccuracy, transparency,andempowermentincreditscoring.Today,itstandsasabeacon offinancialguidance,deeplyrootedinJudeo-Christianvalues.Thisfoundation notonlyshapesitsethicalframeworkbutalsodrivesitsmissiontoempower individualsacrossdiversebackgrounds.

FlexibilityisthePhilosophy

ScoreNavigator’sphilosophyoftenresonatesinfast-paced,innovative environmentsandemphasizesempowerment,collaboration,transparency,and continuousimprovement.Thecompanyfostersaculturewhereeveryteam memberfeelsvalued,understood,andmotivatedtocontributetheirbestwork. Thisculturenotonlyattractsandretainstalentbutalsodrivesinnovationand success,particularlyindynamicsectorslikethefintechsector

AFinancialGuidingLight

ScoreNavigatorstrivestomakefinancialliteracyaccessibletoall,ensuring servicesareimbuedwithasenseofmoralresponsibilityandcommunity service.Itoffersasuiteofproductsdesignedtodemystifythecomplexworld ofcreditandfinance.Thesetools,includingeducationalresourcesanddigital platforms,aretailoredtomeettheuniqueneedsofvariousculturalgroups.The approachgoesbeyondmerefinancialadvice,focusingoncreatingresources thatareculturallysensitiveandinclusive.Thiscommitmenttodiversityand understandingensuresthateveryone,regardlessoftheirbackground,has accesstotheinformationandtoolstheyneedtosucceedfinancially.Some morespecialelementsofScoreNavigatior:

A Financial Guiding Light

The communities that it serves are diverse and complex, ranging from the need for culturally relevant nancial education to overcoming barriers like language and trust in nancial institutions.

It has undertaken various initiatives, including community partnerships and the development of user-friendly, accessible digital tools. These efforts are mirrored in the organization’s need for continuous adaptation and improvement.

At its core, the company’s dedication to serving diverse cultural groups through nancial education and empowerment reects its foundational JudeoChristian values.

The organization’s commitment to inclusivity, ethical practices, and community service is not just a testament to its mission but also an embodiment of the moral principles it upholds.

In doing so, it upholds the JudeoChristian ideals of stewardship, compassion, and service, making a tangible difference in the lives of individuals and communities alike.

PAVING THE WAY THROUGH CHALLENGES

Regulatory Compliance: Ensuring compliance with the complex web of credit, nancial regulations and data protection laws is a signicant challenge.

Technology and Security: Protecting against cybersecurity threats and ensuing the privacy and safety of user data is paramount in the credit and ntech industry.

Market Competition: Differentiating ScoreNavigator in a crowded market and continuously innovating to stay ahead would be a critical challenge.

Scaling the Business: ScoreNavigator has grown over the past 22 years, scaling the business in a sustainable way-expanding the customer base, and enhancing service offerings while maintaining high levels of service quality.

CalculatedRiskwithResearch

• BalancedPortfolio:Maintaininga balancedportfolioofprojectsthatmix high-risk,high-rewardinnovationswith lower-riskinitiatives.Thisdiversification helpsensurethatnotallresourcesare allocatedtoventuresthatmightjeopardize thecompany’sfinancialstability.

• DetailedResearch:Conductingin-depth marketresearchtounderstandcustomers’ needs,preferences,andpainpoints. Innovationsarealignedwiththeseinsights, ensuringtheyofferrealvaluetocustomers.

• NurturingaPositiveEnvironment: Creatingaculturethatviewsfailuresas learningopportunitiesratherthansetbacks. Byanalyzingwhatwentwrongandwhy, thecompanycanrefineitsinnovation process,makingfutureprojectsmore likelytosucceed.

• LeveragingTechnology:Continuingto innovatewhileensuringitsoperations remainstableandprofitable.Thebalanced approachiscrucialforthrivinginthe creditandfintechindustry,wherethepace ofchangeisrapidandcustomer expectationscontinuallyevolve.

EmpatheticCulture

InanorganizationlikeScoreNavigator,identifyingand developingtalentisamultifacetedprocessthatreliesona combinationofstrategies,includingperformanceanalytics, personalizeddevelopmentplans,andprofessionaltraining. Mentorshipisakeycomponentofthisprocess,offering guidance,knowledgesharing,andsupportthatfacilitates bothpersonalandprofessionalgrowth.Byinvestinginthe teammembers,ScoreNavigatormaintainsacultureof continuouslearningandinnovation,whichisessentialfor maintainingitscompetitiveedgeinthefintechandcredit managementsector

FutureVision

ScoreNavigatorhassignedanagreementwithIce TechnologytolaunchaMortgageActionPlanforbothloan officersandborrowers.ItwillbetheEncompassMortgage platform.Handlingthecomplexitiesofmortgageapproval canbedauntingforbothloanofficersandconsumersalike, especiallyinaplacewherecreditscoresandfinancial historyplaypivotalroles.ScoreNavigator’sMortgage ActionPlanisarevolutionarytooldesignedtobridgethe gapbetweenprospectivehomeownersandtheirdreamsof approval.Thisintroductionsetsthestageforanin-depth explorationofhowthisinnovativeplannotonlysimplifies themortgageprocessbutalsoopensdoorstoopportunities.

GettingtoknowtheMortgageActionPlan:

● Itisanextensivestrategyaimedatenhancingcreditworthinessformortgageapplicants.

● Itcombinesadvancedanalyticswithpersonalizedguidancetoofferactionableinsightsintoimprovingone's creditscore.

Featuresincludedetailedcreditanalysis,pinpointingspecificareasforimprovement,andprovidingastep-by-step roadmaptowardachievingamortgage-readycreditprofile.

BenefitsforLoanOfficers

✔ Theplanisatransformative toolthatenhancestheefficiency andeffectivenessofthe mortgagepre-approvalprocess.

✔ Accesstodetailedcredithealth analysishelpsloanofficers quicklyidentifyeligible mortgagecandidates, streamliningthequalification process.

✔ Loanofficerscanguideclients throughrecommendedsteps, fosteringacollaborative relationshipthatgoesbeyond transactions.Thisapproach enhancesclientsatisfactionand boostssuccessratesin mortgageapplications.

✔ Reducingapplicationtime allowsloanofficerstoprovide personalizedservicetoa broaderclientbase,boosting productivityandenhancingthe overallcustomerexperience. Thissetsthestageforincreased referralsandastronger reputationinthecompetitive mortgageindustry.

BenefitsforBorrower

✔ Borrowersstandtobenefit immenselyfromtheMortgage ActionPlan.Itprovidesthem withtheknowledgeandtools necessarytotakecontrolof theirfinancialdestiny.

✔ Theplanprovidesatailored roadmapforboostingcredit scores,makinghomeownership moreachievable.Iteducateson credithealth,explainingscore calculationanditsimpacton mortgageapproval.Thisnot onlyenhancesfinancialliteracy butalsopromoteslong-term financialwell-being.

✔ Thepersonalizednatureofthe actionplanmeansthat recommendationsaretailoredto fitthespecificfinancial situationsandgoalsofeach user,whetherit'spayingdown debt,correctinginaccuracieson acreditreport,ormanaging creditutilization.

“

ScoreNavigator's Mortgage Action Plan is more than just a tool; it's a comprehensive strategy that benets loan ofcers and consumers by simplifying the mortgage approval process, enhancing creditworthiness, and fostering nancial education. Its real-world success stories testify to its effectiveness, making it an indispensable resource for anyone looking to navigate the complexities of obtaining a mortgage.”

ThebesttimetovisitSouthDakotaisbetweenlate MaytoSeptember,whenthesummerisatitspeak. Eventhoughalltheseasonsherepaintthetownin beautifulcolors,summerscanbethebestoption becausealltheoutdooractivitiesareopen.

Ifyouareonalowbudget,youcanconsidervisiting betweenOctoberandMarch.However,thesemonths canbechillyandwintersinSouthDakotaare extreme.Ifyoulovesnowandcantolerateintense cold,thenyouwillenjoythemajesticwhiteland.

TheDestinationforExplorers&Adventurers

SouthDakotaoffersamagicallandscapethatconsists ofhistoric,national,andquirkymonumentsand pointsofinterest.Fromexploringscenicbeautyto trekkingandgettinglostinthecalmnessofnature, youwillfindatonofoutdooractivitiesthatare perfectfortheadventurerinsideyou.

MountRushmoreNationalMemorial

SaidtobethemosticonicplaceinSouthDakota, MountRushmoreislocatedwithintheBlackHills.It isamemorialplacewithmountainheadscarvedin theshapeoffourAmericanPresidents,Thomas Jefferson,GeorgeWashington,TheodoreRoosevelt, andAbrahamLincoln.Itisthemostvisitedmemorial andyoucanreachherebya30-minutedrivefrom RapidCity

SiouxFalls

SiouxFallsisSouthDakota’sbiggestcityandhome toTheFallsofBigSiouxRiver Thecityoffersalittle bitofeverything.YoucanexploreFallsPark,theold CourthouseMuseum,andthehistorichouseof PettigrewHomeandMuseum.Youcanalsovisit Benson’sFleaMarket,whichhasover80stallsand vendorsofferingawiderangeofcraftsandantiques.

MammothSite

MammothSiteisliterallyatimestampofwhatlived inthatregionthousandsofyearsago.Itwas establishedtoserveasamuseumandpaleontological siteforresearchers.Thelandholdstheremainsof mammoths,camels,wolves,llamas,andother animals.Itistheworld’slargestsiteformammoth remainsandisopentothepublic.

BadlandsNationalPark

ThelandscapeofBadlandsisenigmaticandincludes vasthillsandpinnaclesformedbyerodedclayand sandovertheyears.Youcanalsowitnessthewildlife whileexploringthelandonfootbutalwaysbecautious whiledoingso.YoucanalsobooktheBadlands NationalParkprivatetouraswell.

CusterStatePark

ItisthebiggestparkinSouthDakotaandoffersa peacefulanduniquelandscapewithdifferentterrains.If youlovetohike,thisgorgeousandbreathtakingplace isoneofthebestplacestovisit.Toenterthepark,you mustpayasmallentryfeeandplanafewdaystripto explorethewholepark.

BlackHillsNationalForest

Knownforitsrecreationalopportunities,BlackHills NationalForestisspreadover1.2millionacresofland. Itencompassesuniquerockformationsandcaves, canyons,opengrasslandparks,tumblingstreams,and deepbluelakes.ThenameBackHillscomesfromthe LakotawordPahaSapawhichmeanshillsthatare black.

While these are the top places you shouldn't miss, here are more places to explore,

Crazy Horse Memorial

Oglala Lakota College Historical Center

PeekingIntoTheirCulture

TheReligioninSouthDakotaismostlyChristianity followedbyJudaismandLutheran.Forthem,religionis animportantfactorineverydaylife,thustheygoto churchfrequently.Agricultureisthemainindustryhere andhasahugeinfluenceonpeopleandsociety.

ThemajorityofthepopulationspeaksEnglishinSouth Dakota,butsomeNativeAmericanwordshavemadeit intocommonpractice.Asmallpartofthepopulation alsospeaksGerman.

SouthDakotanshavetheirrootsfromAmericanIndians, theAmericanWest,andtheMidwest,andEurope,thus,

Sioux Family

theircultureandtraditionsarereflectionsofthesame.They alsoholdmanyfestivalsthroughouttheyearthatcelebrate theirhistory

TheLandofRichHistory

SouthDakotawasinhabitedbypeoplemorethan11,000years ago.SahnishorAkirawerethefirstestablishedgroup,who migratedfromCentralAmericatoNorthAmerica.Theother tribeswereLakotaSioux,DakotaSioux,andCheyenne. Throughoutthe19thcentury,itwastheheartofthewestward expansionmovement.

Ifyouwanttoexploremoreaboutthestate’sNativeAmerican cultureandhistory,youmustvisittheseplacesandsites.

Bear Butte State Park

CrazyHorseMemorial

TheCrazyHorseMemorialsite attractsaroundonemillion visitorseveryyearbecauseofits magnificenceandhistory.Itis believedthataLakotawarrior whofoughttoprovehimselfina battleearnedhisfather’stitle TasunkaWitco(CrazyHorse).

OglalaLakotaCollege HistoricalCenter

Youcangatherinformationon theWoundedKneeMassacrefor freeatOglalaLakotaCollege HistoricalCenteronthePine RidgeReservationinsouthwest SouthDakota.Theeventis believedtobeoneofthedarkest chaptersinAmericanhistory. There’sasolitarystone monumentatPineRidge Reservationasagravetohonor thepeoplewholosttheirlives.

BearButteStatePark

BearButteisoftenmislabelledas amountainasit'sover1,200feet tallandisformedbyseveral ingeniousrocks.Itisconsidered tobeasacredsitetoNative Americansandhasseveral interestingstoriesbehindits name.

SicaHollowStatePark

Sica Hollow State Park

THE LAND OF RICH HISTORY

Ifyouareafanofmystery,andbelieve inspirits,thenyouwilllovetoexplore thehistorybehindSicaHollowatSica HollowStatePark.Sicawasnamedby NativeAmericanswhentheyfirst visitedtheplace.Itmeansevilorbad. Theynameditbecauseofthered-tinted watertheywitnessedatthestream.The placeisspookybutbeautifultoo.

Wanttolearnaboutthetribesandrich cultureofSouthDakota?Thenattend oneofthepow-wowfestivals.Pow woworwacipiisDakota,Lakotaland Nakotaworldfordance.Itisnotonlya festivalbutasocialeventwherethey performtheirtraditionaldances. Differenttribeshostpowwow throughouttheyearbuttheBlackHills powwowheldinRapidCityevery Octoberisthebiggest.

Pow Wow Festival

Kuchen - It is a cake-like German pastry that is made from sweet dough with a lling of custard, fruits, or nuts. The locals love this dessert so much that it was declared the national dessert of The Mount Rushmore State.

CUISINE You Can’t

Miss

Chislic - A dish you can miss. It is named the ofcial food of South Dakota. Halfinch cubes of meat, mostly lamb, venison, or beef are deep-fried or grilled and served on dish or skewers.

Kolaches - It is a puff pastry with fruits packed in the middle. They're a staple in South Dakota culture and are known to be the unofcial pastry of the state.

Wasna - It is a combination of dried buffalo meat, cranberries, and meat. The word wasna is a Lakota word that means all mixed up.

Pheasant and Walleye - Walleye is a freshwater white sh that is prepared by baking, boiling, frying, or grilling. While Pheasant is prepared by garnishing with herbs and vegetables before roasting.

Indian Tacos - The taco with a twist. Instead of traditional shell or tortilla, Indian tacos are served on fry bread and use bison meat.

StayIntheLapofComfortandBeauty

Fromcampingtolodgestoluxuryandbudgethotelsand uniquestays,SouthDakotahasmanyoptionstologe whileyouexplorethebeautyoftheland.Hereareafew recommendationsforyou,

Ÿ Mt.RushmoreViewRetreat,CusterCounty

Ÿ StargazerA-Frame,CusterCounty

Ÿ RusticWildernessLodge,CusterCounty

Ÿ TheHobbitHouse,CusterCounty

Ÿ CozyTreetopCabin,LawrenceCounty

Ÿ SecludedBlackHillsLodge,LawrenceCounty

Ÿ TheTurtleHouse,LawrenceCounty

Ÿ RetroA-FrameRetreat,LawrenceCounty

Ÿ TheBankHotelDeadwood,Deadwood

Ÿ TheDepot,Deadwood

Ÿ CityLodge,SiouxFalls

Ÿ HotelOnPhillips,SiouxFalls

Whattoknowbeforeyoustartplanningthetrip?

Ÿ Itisintwotimezones-OverhalfofSouthDakota isintheCentralTimeZone.ButRapidCityand westerntownsareintheMountainTimeZone, makingitanhourbehind.

Ÿ LowPopulation-SiouxFalls,thelargestcityof SouthDakotahasundertwolackresidentsandsome havelessthan20,000.Thatmeansyoumightnot findshopsandgrocerieseverywheresoyouneedto packessentialswhileyoutravel.

Ÿ Wintersareextreme-SouthDakotaexperiences freezingtemperaturesbetweenDecemberto Februarysoifyouareplanningtovisitatthattime, makesureyouhaveallthewinteressentialswith you.

ThemajesticstateofSouthDakotaislikeawarmhug onwinterdays,youwillfeelcalm,refreshed,and nourishedwithinyoursoul.Ifyouwanttoescapethe hassleandstressofyourday-to-daylifeandfreeyour spirit,thiscouldbeyournextdestination.

Top10 MOST POPULAR

OF ALL TIME

Are you a sneaker lover? Do you love collecting branded shoes? One of the popular sneaker brands is Air Jordan which is popular not only among common people but also among players and athletes. Jordans are more than footwear. They are not only fashion statements but also symbols of style, status, and personal expression. In this article, we are going to list down the top 10 most popular Jordans of all time.

TOP 10 MOST POPULAR JORDANS YEARS RELEASED

Jordan 1 ‘Chicago’

Jordan 3 ‘Black Cement’

Jordan 5 ‘Fire Red’

Jordan 4 ‘Bred’

Jordan 11 ‘Concord’

Jordan 6 ‘Black Infrared’

Jordan 1 Retro High ‘Pine Green’

Air Jordan 3 Retro ‘UNC’

Jordan 11 ‘Bred’

1985, 1994, 2013, 2015

1988, 1994, 2001, 2008, 2011, 2018

1990, 2000, 2008, 2013, 2020

1989, 1999, 2008, 2012, 2019

1995, 2006, 2011, 2018

1991, 2000, 2010, 2014, 2019

1995, 2001, 2008, 2012, 2019 2018, 2020 2018, 2020

Air Jordan 4 Retro ‘What The’ 2019

Jordanswasfirstreleasedin1985byMichaelJordan,afamousbasketballplayer.Hehadsignedafive-year endorsementdealwithNikeandreleaseditsfirstshoe,AirJordan1,whichisstillpopulartothisday.In1986,theAir JordanIIwasintroducedtotheworld.Butitwasn'tuntil1988thatAirJordanstrulybecameiconic.Atalentedarchitect turneddesignernamedTinkerHatfieldmadeaboldmove.HedecidedtoremovetheNikeSwooshfromtheshoesand replaceitwithanewlogocalledthe'Jumpman'.

ThissimplechangetransformedtheAirJordansfrombeingjustbasketballshoestobecomingamust-havefashion statementforthestreets.Fromthatmomenton,AirJordansbecamemorethanjustathleticfootwear-theybecamea symbolofstyleandculture.Throughthisarticle,let'sexplorethemostpopularJordansofalltime.

JORDAN 1 ‘CHICAGO’

TheAirJordan1RetroChicagoisoneofthemostpopularJordansand waslastreleasedin2015,andisadreamcometrueforcollectors. However,theyarenoteasytofindbecausetheyhavebecomeamust-have forstreetballersandbasketballfans.SinceappearingonTheLastDance, apopulardocumentaryseries,theChicagocolorschemehasbecome incrediblypopular.ButifyouhavearoundAUD4000tospare,youcan stillgetyourhandsonapairoftheseiconicshoes.

JORDAN 3 ‘BLACK CEMENT’

In2018,ThefamousJordan3RetroOGwasreleased,markinga newchapterforthebrand.Whatmadethesesneakersstandoutwas thereturnoftheoriginal'NikeAir'brandingontheBlackCement colorway,somethingthathadn'tbeenseensince2001.Theseshoes areknownfortheiriconicelephant-printdesign,whichaddsaunique touch.Theywerereleasedonthe55thbirthdayofMichaelJordan. So,everypairofthesesneakerscarriesalittlecelebrationwiththem.

JORDAN 5 ‘FIRE RED’

Youmightbesurprisedtolearnthatthe5FireRedRetroOGis actuallyoneofthenewestadditionstotheAirJordancollection. Itwasreleasedinearly2020tocelebratethesilhouette's30th anniversary.Thisversionoftheshoelooksalmostidenticalto theoriginalpairfrom1990.Ithasasleekwhiteleatherupper andaboldblackmidsolewithFireRedaccentsintheshapeof sharkteeth.Thesefeatureshavemadeitoneofthemostbeloved, sought-after,andoneofthemostpopularJordansofalltime.

JORDAN 4 ‘BRED’

Somethingsnevergooutofstyle,andtheAirJordan4,oneofthe mostpopularJordansofalltimeisaperfectexampleofthat.The 'BlackCement'or'Bred4'isaclassicdesignthathasstoodthetestof time.Theseshoeshavearedsole,ablackupperwithgreyaccents, andawhitemidsolewithblack,white,andgreydetails.Whilethey maylookabitchunkiercomparedtonewerdesigns,there'sno denyingthattheseJordansaresomeofthemoststylishandattractive onesevermade.

JORDAN 11 ‘CONCORD’

In1995,MichaelJordanmadeabigimpactintheworldof sneakerswithapairofAirJordanXIs.Theseshoeswere specialbecausetheyhadauniquedesignthatnoonehadseen before.Theyhadashinypatentleatherupperandasee-through sole.Evenaftermorethan30years,theConcordXIisstill consideredoneofthegreatestAirJordanshoesevermade.And becauseofthenumber45onthebackoftheshoe,ithas becomeahighlysought-afteritemforcollectors.

Jordan6‘BlackInfrared’

WhenitcomestoAirJordansneakers,theINFRARED colorisconsideredthebest.TheJordan6INFRAREDhasa blackupper,blackmidsolewithredaccentsandaseethroughsole.Thisshoeisnotonlyextremelypopularbut alsoholdsaspecialsignificance.It'sthesameshoethat MichaelJordanworewhenhewonhisfirstchampionshipin 1991.

Jordan1RetroHigh‘PineGreen’

Addingtothe"BlackToe"collection,thesePineGreen Retrohigh-topsneakersarenotonlyconsideredsomeofthe greatestAirJordanshoesevermade,buttheyarealsoa favoriteamongCelticsfans.TheupperpartofthisJordan1 RetroHighismadefromwhitetumbledleather Thedesign iscompletedwithablackleatherSwoosh,asail-colored midsole,andapinegreenoutsole.

AirJordan3Retro‘UNC’

The2020editionoftheseclassicAirJordanshasawhite tumbledleatherupperwithgreyelephantprintmudguards andvalorblueaccents.Thesesneakerswereoriginallymade inaspecialcolorwayforstudentsattheUniversityofNorth Carolinabuthavesincebeenmadeavailabletothepublic.If you'relookingtobuyapair,expecttopayaroundAUD600.

Jordan11‘Bred’

TheAJ11BredisalegendarypairofAirJordansthat werefirstworninMay1996duringNBAgames. Theyareknownforbeingplayoff-readyandare consideredoneofthemostsought-afterJordansthat moneycanbuy Theversionmentionedhereisthe 2019edition,whichwasthefirstreleaseofthisstyle insevenyears.Theseshoesholdaspecialplace amongMichaelJordan'smostcoveteditemsandare widelyregardedasoneofthegreatestAirJordan shoesevermade.

AirJordan4Retro‘WhatThe’

TocelebrateMichaelJordan's30thanniversary,a specialeditionoftheJordansneakerscalledthe "WhatThe"colorwaywasreleased.Thesesneakers areconsideredoneofthemostattractiveJordansever made.TheblueAJ4designcombinesdifferentcolors likewhite,cement,militaryblue,firered,andblack. Theheeltabsalsohavethe'NikeAir'branding, addingastylishtouchtotheshoes.

Thesewerethetop10mostpopularJordansofall timethatyoumustaddtoyourcollectionofshoes. Withtheirelegantdesignandcolor,thesesneakers aren’tjusticonicbutamust-haveaswell.

JO

ORDANS

Crystal Pepsi was a clear cola beverage produced by PepsiCo. It was introduced in 1992 and discontinued in 1994 due to low sales. The soda was later relaunched temporarily in 2017 to capitalize on 90s nostalgia. Crystal Pepsi was marketed as a new and unique product, different from regular Pepsi. It had a lighter and less sweet taste, was clear, caffeine-free, and made with all-natural avors and no preservatives. The goal was to capture a portion of the retail soft drink market without harming the agship Pepsi product.

WhatWasthePurposeBehindLaunching CrystalPepsi?

ThepurposebehindlaunchingCrystalPepsiwasto offerconsumersauniqueandhealthieralternative totraditionalcolas.Intheearly1990s,therewasa growingdemandforproductsthatwereperceived ashealthierandmorenatural.Peoplewere becomingincreasinglyconsciousoftheirdietary choicesandlookingforoptionsthatalignedwith theirdesireforahealthierlifestyle.

PepsiCosawanopportunitytotapintothis emergingtrendanddecidedtointroduceCrystal Pepsi.Thegoalwastoprovidearefreshingand guilt-freesodaexperienceforconsumerswho wantedtoenjoycolawithouttheexcessive sweetnessorartificialingredientscommonlyfound intraditionalsodas.

CrystalPepsiwasdifferentfromregularcolasin severalways.Firstly,ithadalighterandlesssweet taste,makingitamoreappealingchoiceforthose whopreferredamilderflavorprofile.Secondly,it wasclearinappearance,whichwasadeparture fromthetypicalbrowncolorofcolas.This transparentlookmadeitvisuallystrikingand sparkedcuriosityamongconsumers.

CrystalPepsiwasmadewithall-naturalflavorsand didnotcontainanypreservatives.Thisappealedto health-consciousindividualswhowantedtoenjoya sodawithouttheguiltassociatedwithconsuming artificialingredients.

BylaunchingCrystalPepsi,PepsiCoaimedto captureaportionofthemarketlookingfora healthiersodaoption.Thecompanywantedtooffer consumersarefreshingandtransparentcolathat satisfiedtheirdesireforamorenaturalbeverage choice.

ConsumerreactiontoCrystalPepsiwasa mixofcuriosity,intrigue,andultimately, disappointment.WhenCrystalPepsiwas introduced,consumerswereintriguedbyits uniqueandtransparentappearance.Many peoplewerecuriousaboutwhataclearcola wouldtastelikeandwereeagertotryit. Thenoveltyfactorattractedasignificant numberofconsumerswhowereexcited aboutthisnewanddifferentsodaoption.

Crystal Pepsi faced several challenges that ultimately led to its failure in the market. Here are the reasons that led to product failure.

One of the key reasons for Crystal Pepsi's failure was the lack of a well-dened target audience. While the brand positioned itself as a healthier cola option, it failed to identify the specic group of consumers it aimed to attract. This lack of focus resulted in confusion among consumers, who were unsure if the product was intended for them.

Crystal Pepsi faced direct competition from Tab Clear, a clear cola introduced by Coca-Cola. Tab Clear was strategically marketed under the Tab brand name, avoiding the potential negative backlash associated with Coca-Cola. This move created confusion in the market and diluted Crystal Pepsi's unique selling proposition.

Crystal Pepsi was marketed as having a taste similar to regular Pepsi. However, some consumers found the avor lacking compared to their expectations. This discrepancy between the marketing promises and the actual taste of the product led to disappointment and a reluctance to repurchase.

Crystal Pepsi's marketing and positioning faced challenges. The brand tried to position itself as a healthier alternative, but this message was not effectively communicated to consumers. The marketing campaign lacked a clear and compelling message that resonated with the target audience, further contributing to the product's failure.

Crystal Pepsi had a shorter shelf life compared to traditional colas. This limited its availability and potential for widespread distribution. The shorter shelf life, combined with the lack of a clear target audience and effective marketing, hindered the product's ability to gain traction in the market.

Duringtheinitialstages,CrystalPepsi receivedpositivefeedbackfromconsumers. Manyappreciateditslighterandlesssweet taste,whichofferedarefreshingalternativeto thetraditionalcolasavailableinthemarket. Someconsumersalsolikedthatitwas caffeine-free,makingitasuitableoptionfor thosewhowantedtoavoidstimulants.

However,asmorepeopletriedCrystalPepsi, mixedreviewsstartedtoemerge.Some

consumersfeltthatthetastedidnotliveuptotheir expectations.Theyfoundtheflavortobesomewhat lackingincomparisontoregularPepsiorother colastheywereaccustomedto.Thisledto disappointmentandareluctancetorepurchasethe product.

CrystalPepsialsofacedchallengesinfindinga cleartargetaudience.Themarketingstrategyaimed topositionitasahealthieralternativetotraditional sodas.However,thispositioningwasnotwelldefined,resultinginconfusionamongconsumers. Theywerestilldeterminingwhotheproductwas intendedforandhowitdifferedfromregularPepsi.

Clear and Dened Target Audience: Crystal Pepsi's failure highlights the importance of identifying and understanding the target audience. It is crucial to have a clear understanding of who the product is intended for and to tailor the marketing efforts accordingly. By dening the target audience, businesses can develop focused marketing strategies that resonate with their intended customers.

Consistent Brand Positioning: Crystal Pepsi's positioning as a healthier cola option was not effectively communicated to consumers. Consistency in brand positioning is essential to build trust and create a distinct identity in the market. Marketers should ensure that the messaging aligns with the product's attributes and deliver a consistent brand experience across all touchpoints.

Manage Expectations: Crystal Pepsi faced challenges in meeting consumers' taste expectations. Businesses should be mindful of setting accurate expectations through their marketing efforts. Transparent communication about the product's features and taste can help manage consumer expectations and avoid disappointment.

The failure of Crystal Pepsi provides valuable marketing insights and key takeaways for businesses.

Effective Messaging: Crystal Pepsi's marketing campaign lacked a clear and compelling message. Marketers should craft impactful messaging that conveys the product's unique value proposition and resonates with the target audience. It is essential to communicate the product's benets concisely and persuasively to capture consumers' attention.

Adaptability and Agility: Crystal Pepsi faced competition from Tab Clear, which created confusion in the market. Businesses should be adaptable and agile to respond to market changes and competition effectively. Regular monitoring of the market landscape and competitor activities can help businesses make timely adjustments to their marketing strategies.

Market Research and Testing: Conducting thorough market research and testing can provide valuable insights into consumer preferences and potential barriers to adoption. Businesses should invest in market research and conduct product testing to gather feedback and make informed decisions before launching a new product.

BusinessDistinct Characteristics of

Inthedynamiclandscapeoftoday’sbusinessworld,

womenhavemadesubstantialstrides,breakingbarriers andcarvingoutsuccessfulpathsinvariousindustries. Thecharacteristicsofbusinesswomenhaveevolved, challengingtraditionalnormsandreshapingthenarrative aroundgenderrolesintheprofessionalsphere.Inthisarticle, wedelveintothekeytraitsthatdefineanddistinguishthese womenastheynavigatethecomplexitiesofthebusiness world.

Hereare10CharacteristicsofBusinessWomen:

1.Resilience:ACornerstoneofSuccess

Resilienceisafundamentalcharacteristicthatsetssuccessful businesswomenapart.Facingchallengeshead-on,they demonstrateanunwaveringabilitytobouncebackfrom setbacks.Thebusinessarenacanbedemanding,butwomenin leadershiprolesexhibitatenacitythatnotonlypropelstheir owncareersforwardbutalsoinspiresthosearoundthem.The resilienceofbusinesswomenisadrivingforcethatpropels themtoovercomeobstacles,fosteringinnovationand adaptabilityintheirprofessionaljourneys.

2.VisionaryLeadership

Oneofthehallmarkcharacteristicsofbusinesswomenistheir visionaryleadership.Thesewomenpossesstheforesightto anticipatetrends,envisionpossibilities,andstrategicallyguide theirteamstowardsuccess.Theirabilitytoseebeyond immediatechallengesandfocusonlong-termgoalsisa testamenttotheirleadershipacumen.Businesswomenoften cultivateenvironmentsthatencouragecreativityand collaboration,fosteringacultureofinnovationwithintheir organizations.

3.EmpathyinLeadership

Empathyisaqualitythattranscendsgenderandis crucialinanyleadershiprole.However,business women,inparticular,oftenexhibitaheightenedsense ofempathy,fosteringmeaningfulconnectionswith colleagues,clients,andstakeholders.Thisempathetic approachcontributestoapositiveworkplaceculture, enhancesteamwork,andstrengthensrelationships, ultimatelyleadingtoincreasedproductivityand success.

4.EffectiveCommunicationSkills

Communicationisthecornerstoneofsuccessful businessinteractions,andbusinesswomenexcelinthis area.Whetheraddressingateam,negotiatingdeals,or networkingatindustryevents,effectivecommunication isakeycharacteristicthatallowsthesewomento articulatetheirideasclearlyandpersuasively Thisis oneoftheuniquecharacteristicsofbusinesswomen thatnotonlyenhancetheirownprofessionalpresence butalsocontributetotheoverallsuccessoftheir ventures.

5.StrategicDecision-Making

Theabilitytomakeinformedandstrategicdecisionsis anotherdefiningcharacteristicofbusinesswomen.In thefast-pacedbusinessenvironment,thesewomen exhibitadiscerningapproach,weighingrisksand benefitsbeforemakingcrucialchoices.Strategic decision-makingensuresthatbusinessesledbywomen arewell-positionedforsustainablegrowthandsuccess, eveninthefaceofuncertainty

Women

A Journey of Empowerment

6.ContinuousLearningand Adaptability

Thebusinesslandscapeis constantlyevolving,and successfulbusinesswomen recognizetheimportanceof continuouslearning.Embracing changeandstayingabreastof industrytrends,thesewomen exhibitahighlevelof adaptability Whetherit’s integratingnewtechnologies, navigatingmarketshifts,or acquiringnewskills,business womenpositionthemselvesas agileandforward-thinking leaders.

7.MentorshipandSupportive Networks

Manybusinesswomenactively engageinmentorship,recognizing theimportanceofsupportingthe nextgenerationofleaders.This characteristichighlightstheir commitmenttofosteringdiversity andinclusivitywithinthebusiness world.Establishingandnurturing supportivenetworksiscrucialfor personalandprofessional development,andbusiness womenoftenplaypivotalrolesin creatingthesenetworksfor themselvesandothers.

8.IntegrityandEthical Leadership

Integrityisanon-negotiable characteristicforsuccessful businesswomen.Upholding ethicalstandardsintheir professionalendeavors,these womenprioritizehonestyand transparency Thiscommitmentto integritynotonlybuildstrustwith colleaguesandstakeholdersbut alsocontributestotheoverall reputationandsuccessofthe businessestheylead.

9.FinancialAcumen

Businesswomenoftenpossessstrongfinancialacumen,understandingtheintricaciesof budgeting,financialplanning,andresourceallocation.Thischaracteristicis instrumentalinsteeringbusinessestowardfinancialsuccessandstability.Byleveraging theirfinancialexpertise,thesewomencontributetotheoverallgrowthandsustainability oftheirenterprises.

10.ConfidenceandSelf-Assuredness

Confidenceisamongstthekeycharacteristicsofbusinesswomenthatempowers businesswomentonavigatethechallengesofthecorporateworld.Thisself-assuredness notonlybolsterstheirownprofessionaljourneysbutalsoinspiresconfidenceintheir teamsandstakeholders.Businesswomenoftenactasrolemodels,breakingstereotypes andencouragingotherstopursuetheirambitionswithconviction.

CONCLUSION

The characteristics of business women are multifaceted and reect the evolving nature of leadership in the contemporary business world. From resilience and visionary leadership to effective communication and nancial acumen, these women embody a diverse range of qualities that contribute to their success.

As the business landscape continues to transform, the inuence of women in leadership roles will undoubtedly shape the future of industries, fostering innovation, inclusivity, and sustainable growth. Embracing these characteristics and celebrating the achievements of business women is not just a matter of recognizing their individual success but acknowledging the positive impact they have on the broader business community.