2024 ADVERTISING
MEDIA KIT
Key Benefits • • • • •
DEPARTMENT OF THE
ARMY UNITED STATES ARMY GARRISON, FORT CAVAZ OS 1001 761ST TANK BATTA LION AVENUE FORT CAVAZOS, TEXAS 76544-5002
AMIM-HDG-PA 27 NOVEMBER 2023
Dear local business owner:
This letter introduces the Fort Cavazos Sentinel, and its advert the installation's only author ising staff. The Fort Cavazos ized newspaper. Sentinel is Every Thursday, 12,500 copies of throughout Central Texas, includ the free newspaper are distributed to more than 400 locations residents within individual comm ing 200 on post, while exclusively servicing the on-pos t housing unity centers.
The official print and online publications of
Because of this massive distrib ution, the Fort Cavazos Sentin active-duty service member on post, as well as their familie el has the capacity of reaching nearly every s, government workers and employees. contract
Fort Cavazos.
There are nearly 40,000 militar y volunteers working at Fort Cavazpersonnel, 20,000 civilian and contract employees, and more than 2,700 os. Additionally, nearly 14,000 than 35,000 residing outsid family members live on post, e its gates. The Fort Cavaz with more os Sentinel is read by many military retirees, surviving spous for the 380,000-plus Cavazos community in Centra es and families of service members who reside in the greate l Texas. r Fort
The only print publication licensed to distribute on post.
This population generates a significant impact- nearly $30 by the State of Texas - which billion annually, according to is poured directly into the local figures released economy. Our people rely on the Fort Cavazos Sentinel as a valuab le, because of advertisers like you that we are able to provid timely source of installation news, and it is e this publication free of charge Cavazos community since 1942. to the Fort
Over 400 distribution locations throughout Central Texas
For confirmation and/or questi ons regarding the Fort Cavaz to contact Command Inform os Sentinel's editorial conten ation t, please feel free advertising opportunities should Chief Samantha Harms at (254) 618-8708. Inquiries conce be referred to the Advertising rning and Distribution Office at (254) 634-6666. Thank you for your consideration and continued support of Fort Cavazos.
Target potential customers with $11 Billion in disposable income. Readership potential of
• 60,000 military and civilian post employees. • 49,000 family members. • 380,000 Central Texas area military retirees.
THOMAS E. RHEINLAND ER Director, Public Affairs Fort Cavazos
Table of Contents 01. Key Benefits
02
02. Advertising Info
4-5
03. Website Info
06
04. Calendar
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05. Contact Info
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do the math! The Sentinel and cavazossentinel.com is the correct formula for your business. the largest military affiliated Audience Reach audience in the state...489,000 military,
+
contractors, family members and veterans.
our readers what makes you unique Message Tell and why they should do business with
+
you.
top of mind awareness. Frequency Achieve Deliver your message with frequency across multiple media.
=
ReSULtS! The exclusive and official publication of Fort Cavazos.
1
#
Print Advertising
10.75” X 21” 5.31” X 10.5”
10.75” X 10.5”
1 Page
10.75” X 5.25”
1/2 Page
1 Month
1/4 Page
1 Week
Ad Size
Sentinel
Color
Online
Sentinel
Color
Online
Telegram
Full Page (10.75” w x 21”h)
$4,357
FREE
FREE
$ 1,995.00
FREE
FREE
FREE
Half Page (10.75” w x 10.5” h)
$2,179
FREE
FREE
$ 1,250.00
FREE
FREE
FREE
Quarter Page (5.31” w x 10.5” h or 10.75” w x 5.25” h)
$1,140
FREE
FREE
$750.00
FREE
FREE
FREE
Eighth Page (5.31” x 5”)
$595
FREE
FREE
$189.00
$75
$100
$331
Sixteenth Page (5.31” w x 3.5” h)
$350
FREE
FREE
$126.00
$50
$100
$221
$225
FREE
FREE
$48.00
$50
$100
$84
Business Card (3.5” w x 2”h)
Scan this QR code Classified Advertising to place an ad Private Party Advertising FREE Commercial Classified Advertising Business Card Size Ad $25/week Double Business Card $40/week 5.31” X 5”
1/8 Page
3.5” X 2”
5.31” X 3.5”
1/16 Page
Biz Card
Display Advertising-Other Sizes/Frequencies $15.00 per inch. $150 Spot or Full Color
Print and Deliver Inserts Glossy, Full Color inserts printed and delivered at a budget price. Half Sheet 8.5” x 5.5”
Single Sheet 8.5” x 11”
Double Sheet 11” x 17”
Temple Daily Telegram
$700
$900
$1,500
Fort Cavazos Sentinel
$1,000
$1,200
$1,600
Temple Daily Telegram & Fort Cavazos Sentinel
$1,500
$1,700
$2,300
Preprinted Inserts
Annual Frequency
2 Standard
4 Standard
6 Standard
8 Standard
10 Standard
12 Standard
1x
$500.00
$525.00
$550.00
$575.00
$600.00
$625.00
4x
$475.00
$500.00
$525.00
$550.00
$575.00
$600.00
12x
$450.00
$475.00
$500.00
$525.00
$550.00
$575.00
50x
$425.00
$450.00
$475.00
$500.00
$525.00
$550.00
ONLINE ADVERTISING
Leaderboard 728 x 90
Center Banner 468 x 60
Pencil 468 x 60
Mobile Leaderboard 320 x 50
Mobile Footer 300 x 50
Right Rail 300 x 250
Page Curl 500 x 500
Advertisement
Size (pixels)
CPM
Leaderboard
728 x 90
$15/m
Right Rail
300 x 250
$10/m
Center Banner
468 x 60
$10/m
Pencil
468 x 60
$12/m
Page Curl
500 x 500
$20/m
Mobile Leaderboard
320 x 50
$10/m
Mobile Footer
300 x 50
$10/m
Minimum 10,000 impressions.
Right Rail 300 x 250
Center Banner 468 x 60
Publication Dates January
February
March
Publication:
Deadline:
Publication:
Deadline:
Publication:
Deadline:
January 4 January 11 January 18 January 25
December 29 January 5 January 12 January 19
February 1 February 8 February 15 February 22 February 29
January 26 February 2 February 9 February 16 February 23
March 7 March 14 March 21 March 28
March 1 March 8 March 15 March 22
April
May
June
Publication:
Deadline:
Publication:
Deadline:
April 4
March 29
April 11
April 5
April 18
April 12
April 25
April 19
May 2 May 9 May 16 May 23 May 30
April 26 May 3 May 10 May 17 May 23
July
August
Publication: June 6 June 13 June 20 June 27
Deadline: May 31 June 7 June 14 June 21
September
Publication:
Deadline:
Publication:
Deadline:
Publication:
Deadline:
July 3 July 11 July 18 July 25
June 26 July 5 July 12 July 19
August 1 August 8 August 15 August 22 August 29
July 26 August 2 August 9 August 16 August 23
September 5 September 12 September 19 September 26
August 30 September 6 September 13 September 20
October
November
December
Publication:
Deadline:
Publication:
Deadline:
Publication:
Deadline:
October 3 October 10 October 17 October 24 October 31
September 27 October 4 October 11 October 18 October 25
November 7 November 14 November 21 November 27
November 1 November 8 November 15 November 21
December 5 December 12 *December 19 *December 26
November 29 December 6 December 13 No publication
Our Team Dave Hedge
General Manager dhedge@tdtnews.com
Daniella Thacker
Design Editor daniella.thacker@cavazossentiel.com
Samantha Harms
Command Information Chief, USAG Fort Cavazos Samantha.j.harms.civ@army.mil
Advertising and Distribution Office 1805 Florence Rd., Ste 1 Killeen, TX 76541 254.634.6666 Temple Business Office 10 South 3rd Street Temple, TX 76503 254.778.4444 Public Affairs Office 254.286.5139
Armando Gutierrez
Advertising Account Executive armando.gutierrez@cavazossentinel.com
Blair Dupre
News Editor blair.dupre@cavazossentinel.com
Kallie Jones
Office Manager / Account Executive kallie.jones@cavazossentinel.com
Janecze Wright
Living Editor janecze.d.wright.civ@army.mil
Pat Wolff
Distribution Manager patricia.wolf@cavazossentinel.com