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Demand around the world for unique-to-Thailand fashion is on the rise. In celebration, each month we cross-examine one of the talented designers driving this trend, be it a rising star with a point to prove, or a powerhouse style icon
fashion 1-on-1
Patinya ‘Guitar’ Kyokong When not writing about women’s clothes as the fashion editor for popular teen magazine Seventeen, Patinya ‘Guitar’ Kyokong is tailoring them for her self-titled and soon-to-be-unleashed fashion label. A graduate of London’s University of the Arts, her ‘urban elegant’ dresses are designed to turn heads day or night and flaunt playful, even sexy touches when worn. What is Patinya’s philosophy? Great designs and great cuttings. Our clothes meet the needs of confident women who live in big cities, and work hard in their profession but at the same time enjoy sophisticated lifestyles. How did your career in fashion start? I have two defining memories. The first is the image of my grandmother working on her sewing machine early in the morning, me standing next to her eagerly watching. The second is my life journey since childhood – ever since I can remember I have been interested in making clothes. Tell us about your first collection? The concept for “Wednesday Child” came from me being the middle child in my family. I think of myself as a woman who’s slightly conflicted – confident in herself, yet sensitive and sometimes emotional. A little of this conflict can be seen in Patinya’s designs, which look luxurious and professional but feature playful touches in the sleeves, collar and other details.
everything she “My first and most wore inspired important fashion me. She still hero is my mom. does today. Her When I was young dresses hardly everything she wore date over time. inspired me. She still My second hero does today.” How do you think the is Alber Elbaz, Thai fashion industry is a Moroccan faring internationally? designer who We’re ready but not well works with Lanvin. The third is Eli equipped with the opportunities Saab, a Lebanese fashion designer. necessary to get more exposure on international runways. Where do you shop for Government support is crucial. your clothes in Bangkok? Everywhere – from the cheapest What’s in vogue in Thailand to the most expensive shops. at the moment? Variety – street, street couture, classic, it’s all here in Bangkok. As for our segment, currently we’re into designs that are playful with detailing and have a little sexiness to them, as well as vivid colours and sophisticated patterns. Where is Patinya available? As we speak we’re working on opening three shops later this year (see below). Until these open you can follow us on Facebook or our website.
What local fashion labels do you follow? Couturier Somchai Kaewthong, of Kai Boutique, is my idol and inspiration here at home. It’s great that we have a person of his caliber leading the Thai Fashion industry.
Interview by Pattarasuda Prajittanond Patinya: CentralWorld’s Zen (opening November 2011); Terminal 21 building, Asok-Sukhumvit (opening October); Lake Ratchada Office Complex, just across from the Queen Sirikit Convention Hall (opening August). www.facebook.com/ patinyabkk; www.patinyabkk.com
Who are your fashion heroes? My first and most important fashion hero is my mom. When I was young www.bangkok101.com
shopping
august 2011
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