bangkok
101
MEDIA KIT
2020
ONE CITY, ONE MAGAZINE
BRAND PROMISE
KEY FIGURES 31,000
Bangkok 101 aims to deliver an authentic first taste of the city through refined and sophisticated experiences.
copies distributed A core readership of 56,000 savvy urbanites who love to travel, eat and enjoy all that Bangkok has to offer.
It is a handy magazine that excites all senses, with unique insights and invaluable content about Bangkok.
15% of readers are subscribers. 67%
of readers are likely to recommend Bangkok101. Control circulation at the top hotels and venues of Bangkok.
WHAT MAKES US UNIQUE Our writers include international and local experts who share their expertise in different industries and markets. These include experts from all media sectors including writers, travel journalists, bloggers, artists, and photographers. Our bi-monthly editorial content covers the widest scope of topics–both personal and unique editorial reviews, addresses and insights.
WHAT IS BANGKOK 101 Independent and unbiased, Bangkok 101 caters to savvy travellers who yearn for more than what they find in guidebooks. It brings together an authoritative who’s who of city residents, writers, photographers and cultural commentators. The result is a compact and intelligent hybrid of bi-monthly travel guide and city magazine that takes you on and off the well-worn tourist track. Bangkok 101 employs the highest editorial standards, with no fluff, and no smut. Our editorial content cannot be bought. We rigorously maintain the focus on our readers, and our ongoing mission is to ensure they enjoy this great city as much as we love living in it.
BEST OF BKK
COLUMNS
TRAVEL
ART & CULTURE
DINING
NIGHTLIFE
Our international team provides an above average capture on what this special city has to offer, covering different types of events, highlighting national treasures, and telling insightful Thailand history and traditions.
Our distinguished contributors give their particular point of view on life in Thailand, with one main promise: never hold back.
We deliver a genuine first taste of the city with tips and recommendations for both residents and tourists. We are the reference point for top travellers in Thailand, who are looking for exclusive experiences off the beaten path.
We offer interviews and stories of emerging local talents and international artists, featuring exhibitions from our collateral publication and the one and only exclusive, up to date art map and gallery listings.
We cover Bangkok’s vari ed and v i br ant dining and nightlife scene, keeping up with old favourites and exploring new ventures.
Keep up to date with the city's after hours crowd with access to all the newest bars, nightclubs, and lounges.
OUR AUDIENCE PRINT
26%
9%
FAST FACTS
LIFESTYLE BUFFS
10%
ART & ENTERTAINMENT
46%
12%
FOODIES
OTHERS
OTHERS
DEMO GRAPHICS 27%
35-44 YEARS OLD
23%
TRAVEL BUFFS
47%
25-34 YEARS OLD
OUR AUDIENCE PRINT
10% OTHERS
WHO READS US 90%
BACHELOR'S DEGREE OR HIGHER
49% MEN
51%
WOMEN
OUR AUDIENCE ONLINE
3%
REFERRAL
9%
AMERICA
28% EUROPE
18%
63%
DIRECT
HOW THEY FIND US
50%
SOUTH EAST ASIA
(MAJOR COUNTRIES: THAILAND, SINGAPORE, HONG KONG, MALAYSIA)
ORGANIC SEARCH
WEBSITE VIEWS: DAILY 4.3K, MONTHLY 126K
29%
SOCIAL MEDIA
(90% COMING FROM FACEBOOK)
63% 75%
USERS ARE ON MOBILE PHONE NEW SESSIONS PER MONTH ON BANGKOK101.COM
OUR AUDIENCE ONLINE
LOCATION
16% DESKTOP
19,174
18K
SEP
2018
OCT
NOV
DEC
JAN
2019
FEB
MAR
APR
MAY
JUN
JUL
15%
SEP
WOMEN
TABLET
6%
4% 0.0967%
79%
AUG
47%
19%
5%
MOBILE
DEVICES
SEPTEMBER 2019:
20K
16K
59% THAILAND 73% BANGKOK
TOTAL PAGE LIKES
13-17
0.052%
18-24
25-34
35-44
45-54
3%
2%
1%
55-64
65+
4% 9% 18%
15%
2%
53%
MEN
ADVERTISING RATES PRINT PREMIUM POSITION PAGES FULL RATE SIZE
3x
(30% off)
6x
(40% off)
THB
THB
THB
DOUBLE PAGE SPREAD
125,000
87,500
75,000
BACK COVER
95,000
66,500
57,000
INSIDE FRONT COVER
85,000
59,500
51,000
INSIDE BACK COVER
80,000
56,000
48,000
GATEFOLD
175,000
-
-
BELTWRAP
50,000
-
-
FULLPAGE
size: 170x240mm; bleed 3mm (all side) inside margins 10mm
1/3PAGE HORIZONTAL size: 156x72mm
DISPLAY ADVERTISING RATES
DOUBLEPAGE SPREAD SIZE:
INSIDECOVER (F&B)
1/3PAGE VERTICALLY
1/2PAGE HORIZONTAL
size: 340x240mm; bleed 3mm (all side) inside margins 10mm
size: 50x217mm
size: 170x240mm; bleed 3mm (all side) inside margins 10mm
size: 156x106mm
(PER INSERTION)
FULL RATE SIZE
3x
(30% off)
6x
(40% off)
THB
THB
THB
FULL PAGE
70,000
49,000
42,000
1/2 PAGE
40,000
28,000
24,000
1/3 PAGE
30,000
21,000
TALISMAN MEDIA GROUP CO., LTD CONTACT: BANGKOK101@TALISMAN.ASIA | TEL: 02 286 7821
18,000
GATEFOLDCOVER size: 340x240mm; bleed 3mm (all side) inside margins 10mm
BACK COVER
size: 167x240mm; bleed 3mm (all side) inside margins 10mm
BELTWRAP size: 55x240mm
ADVERTISING RATES DIGITAL
(A1) 728x90
What makes Bangkok101´s website different is that we provide both residents and visitors with up-todate information. Our unique brand gives readers honest and detailed information in an easy-to-digest format. Whether travellers are looking for a hotel, a great restaurant, a bar with a particular view or suggestions on where to shop and what activities to explore, we have it all covered online.
DISPLAY ADVERTISING RATES
WWW.BANGKOK101.COM
SECOND PAGE
Mobile-friendly I Social media oriented | New content added daily bangkok101magazine
@bangkok101magazine
(PER INSERTION)
TOP PAGE
SIZE
ROTATION
MONTHLY RATE
(A1) 800x110
1/3
11,000
(A2) 800x110
1/3
10,000
(A3) 275x230
1/3
8,700
(B1) 702x90
1/3
8,700
(B2) 300x250
1/3
7,500
(A3) 300x250 (A3) 300x250
(B1) 702x90 (B2) 300x250
SPECIAL DIGITAL MARKETS SIZE
RATE
EMAIL DIRECT MARKETING (EDM) 500X800
10,000
NEWSLETTER (TOP BANNER) 500X90
8,000
NEWSLETTER (BOTTOM BANNER) 580X250
10,000
VIDEO PRODUCTION (starting from)
80,000
SOCIAL MEDIA SHARING
8,000
SOCIAL MEDIA ADVERTISING TALISMAN MEDIA GROUP CO., LTD CONTACT: BANGKOK101@TALISMAN.ASIA TEL: 02 286 7821
(A2) 702x90
10% of the total budget
BANGKOK101 DISTRIBUTION Market-leading circulation paired with intelligent, worldwide distribution means copies of bangkok 101 reach the people that matter, even before they land in the Kingdom. Our magazine is also distributed locally to venues frequented by some of the world's most important movers, shakers and decision-makers:
CIRCULATED AT: • Aetas Bangkok Hotel • Aloft Bangkok Hotel • Anantara Bangkok Riverside • Anantara Siam Bangkok • Avani Riverside • Bangkok Marriott Maquis Queen's Park • Banyan Tree Bangkok • Centara Grand at CentralWorld • Chatrium Hotel Riverside • Conrad Bangkok • Courtyard by Marriott • Crowne Plaza Bangkok • Double Tree by Hilton Hotel • Hansar Bangkok Hotel • Hilton Sukhumvit • Hotel Indigo Wireless Road • Hotel Muse • Intercontinental Hotel • JW Marriott Hotel Bangkok • Metropolitan Bangkok • Oakwood Residence • Okura Prestige Bangkok • Oriental Residence • Plaza Athenee Bangkok • Pullman Bangkok Hotel G • Pullman Grande Sukhumvit • Marriott Executive Apartment Sukhumvit • Mayfair Marriott Bangkok Executive Apartment • Millennium Hilton • Novotel Sukhumvit 20 • Radisson Blu Plaza Bangkok • Rembrandt Hotel • Renaissance Bangkok • Shangri-La Hotel Bangkok • Sheraton Grande Sukhumvit • The Sukosol Bangkok
• • • • • • • • • • • • • • • • • • •
Saim Kempinski Hotel Siam@Siam Design Hotel The Siam Hotel Sofitel Bangkok Sukhumvit Sofitel So Bangkok The St. Regis Bangkok The David Bangkok The Sukhothai Bangkok The Westin Grande VIE Hotel Bangkok W Bangkok Blue Elephant Jim Thompson House Costa Coffees Bangkok Hospital BNH Hospital Bumrungrad International Samitivej Hospital Japan Airline Lounge and more
SOLD AT: • Grand Hyatt Erawan Bangkok • Mandarin Oriental Bangkok • Royal Orchid Sheraton Hotel • The Peninsula Bangkok • American Community Support Association • Museum Siam • Kinokuniya • Asia books
BANGKOK101 PARTNER
bangkok
101
TALISMAN MEDIA GROUP CO. LTD. 54 NARADHIWAS RAJANAGARINDRA SOI 4, SATHON TAI ROAD, YANNAWA, SATHON, BANGKOK 10120 T. 02 286 7821 E. BANGKOK101@TALISMAN.ASIA
WWW.BANGKOK101.COM