COAST TO COAST Spotlighting Fashions Nationwide
Cool It You don’t have to cross the pond to pick up sophisticated Scandinavian children’s wear anymore, thanks to the American debut of Charlotte Galsgaard’s brand Wheat. The designer promises her brand—which spun off Wheat-USA in July—offers classic cuts, high-quality construction and loads of Danish-inspired design for kids 18 months to 14 years. “It’s very Scandinavian, with a reference to our long, bright summer evenings and cold, snowy winters,” she described. Galsgaard has come a long way since she first started creating knitwear for babies 18 years ago as a hobby while working for the computer company Oracle. “When my first daughter was born, I decided to quit my job and follow my dream to go into fashion,” she explained. In 2001, she and her husband launched Wheat at the Copenhagen Fashion Fair with a simple lineup of floral, striped and checked cotton prints. Since then, Wheat has built an impressive international following, with distribution in 11 different countries. “From the beginning, we wanted to make a brand where we didn’t use synthetic materials but [rather] cotton, linen, silk and wool,” said Galsgaard, who credits the brand’s success to its premium fabrics and “exclusive look at a good price.” Icy blues, frozen whites and steel grays dominate the core collection’s color scheme, but for Spring ’11, the girls’ line gets brightened with soft pastels and small floral prints on dresses, tunics, harem pants and skirts. Special washes and treatments on T-shirts and trousers put a fun, young twist on the boys’ wear. The collection wholesales for $10 to $30. Call (410) 626-1512 or visit www.wheat-usa.com. —Audrey Goodson
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