Sussex Students’ Union Media Pack
We are always happy to discuss original ideas and bespoke options so please do get in touch: University of Sussex Students’ Union Falmer House, University of Sussex Falmer Brighton BN1 9QF 01273 872611
Anndrea O’Toole Fundraising & Partnership Manager anndrea.o@sussexstudent.com Emily Earp Fundraising & Partnerships Assitant emily.e@sussexstudent.com
sussexstudent.com
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Content
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Who we are
Why us
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Face to Face
Digital
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Sponsorship
WHO WE ARE
Hello, we’re the University of Sussex Students’ Union... We are a not- for- profit organisation. The profits we generate from marketing, sponsorship and events activity helps to fund all the things we do for our students - from supporting our 300 clubs and societies to wellbeing services, academic support, student job opportunities and more. The Students’ Union exists to make student life better, and we support our students throughout their time at university.
WHY US
Our goal is to connect OUR students with brands that speak to them. Our team is highly experienced in marketing, advertising and sponsorship, with plenty of input from our students. We understand brands and local businesses and we know how to help you reach our student market. We can create bespoke marketing campaigns to suit your business needs and your budget. We are a truly global campus with 24% of our total student population being International students.
We can help you reach our 18000 + Students
FACE TO FACE
Freshers’ Fair is our biggest commercial event for students, both old and new. This is the perfect opportunity for you to engage with students when they’re forming new relationships with brands. It’s a time when students are willing to try new things and are deciding which brands to trust.
Freshers’ Fair A stall at our Freshers’ Fair gives you the chance to exhibit, demonstrate and promote your products and services to thousands of enthusiastic and engaged students, helping to establish brand loyalty. We welcome more than 5000 students to the Fair, which is held at the Amex Community Stadium, minutes away from campus.
Freshers’ Fair The following options are available:
Small Business Rate
£500
Standard Stall (6ft x 2ft)
£750
Premium Stall (12ft x 2ft)
£1500
Premium Plus (Bespoke)
P.O.A.
Freshers’ Packages Standard Stall & QP in our Freshers’ Guide
£875
All our rates are subject to VAT
Standard Stall & HP in our Freshers’ Guide
£1000
Standard Stall & FP in our Freshers’ Guide
£1100
Refreshers’ Fair Refreshers’ Fair is held on campus in February. We usually see a footfall of 1000 students who attend this Fair. It is a great opportunity to remind students about your brand, products and services. The following options are available: Standard Stall (6ft x 2ft)
£350
Standard stall & QP Ad our Student Guide
£475
All our rates are subject to VAT
On Campus Activations Indoor Our foyer area is the main way through to our popular cafe, Room 76 and Falmer Bar, plus our Deli. The average footfall in this area during term-time is approx. 1000 students a day, making it the perfect spot for face to face promotions. Space is also available in our infamous Mandela Hall, where music greats such as Jimi Hendrix, The Clash and Pink Floyd have played. From £350 (subject to size and availability)
Outdoor Space is available for vehicles, displays and interactive activities at a range of locations. These sites offer excellent visibility around campus, either being at Library Square, outside Falmer bar or at Bramber House, covering either the main route to University from one direction or from the residences a the other end of campus. There’s always something happening at the Students’ Union. From society meetings and events to coffee & cake at Room 76 and drinks in the bar, the Students’ Union is a vibrant hub of activity. From £800 (subject to size and availability) All our rates are subject to VAT
DIGITAL
Digital Social Media Our social media channels include Facebook, Instagram and Twitter, with thousands of engaged followers. E-Newsletter Our regular digital newsletter reaches 5k plus subscribed students during term time. Web Banner Our website is the first stop for all students looking to sign up to sports, activities, societies, events and Freshers’ Week updates. All our social media channels link to the website.
Social Media Package
£250 to include all 3 (Facebook, Twitter, Instagram)
Social Media Takeover
From £500, bespoke
E- Newsletter 1 insert 3 insertions 6 insertions 12 insertions
£250 £600 £1700 £2160
Web Banner 1 Month 3 Months 6 Months 12 Months
All our rates are subject to VAT
£250 £600 £1100 £1800
Be seen on campus! We have 7 high definition digital screens in high footfall locations on campus. Our screens are shown at: Falmer Bar | Students’ Union Activities Hub | Reception at Falmer House | The Students’ Union Shop | The Clubhouse | Northfield Bar
Digital Screens 1 Month 3 Months 6 Months 12 Months All our rates are subject to VAT
£250 £600 £1200 £2160
Print Beermats Visible in three bars on campus: Falmer Bar (the iconic Students’ Union bar at Falmer House), Northfield Bar (closest to residences), The Clubhouse (sports bar) Posters Our poster sites can be rented on a 3,6 or 12 months basis (subject to availability). Vinyl Stickers We can put stickers in Falmer House student spaces, bars and outside areas. Table Talkers Included in our venues are three bars, a deli and a coffee shop. You promote your brand in our table talkers to reach thousands of students with your message.
Beermats 1200 double sided beer mats
£450
Posters (A4 - A0) 3 Months 6 Months 12 Months
£250 £350 £500
Beermats 10 x Vinyl stickers
£450
Table Talkers 3 Months 6 Months
All our rates are subject to VAT
£360 £600
SUSSEX STUDENT GUIDE Our Sussex Student Guide gives our students important information on their Union, welfare, activities and societies, facilities and information and tips about Brighton. 4000-6000 copies are distributed on campus, at the Freshers’ and/ or Refreshers’ Fair and online.
Sussex Student Guide The following options are available:
Full Page Half Page Quarter Page
£500 £350 £175
Back Page Inside Cover Double Spread
Advertorials: FP Ad & FP Edit HP Ad & HP Edit
£850 £600
Online only prices are available - please ask for details.
All our rates are subject to VAT
£750 £600 £900
SPONSORSHIP
Sponsorship Sponsorship is much more than an advertising campaign. Well- conceived sponsorships include an investment in activation. Throughout the year we have a packed schedule of events. From arts and crafts, to gigs and parties, there is truly something for everyone. The real key is to find an organic link- one that makes sense to your target audience. Top 5 reasons sponsorship can work for your business: • • • • •
Increases Brand Awareness Increase sales of a product or service Brand repositioning Market Share Social Responsibility
Key Events February Go Green Week Sussex Pride March One World Week April Student Awards June Summer Ball Postgraduate Ball September Freshers’ Fair Freshers’ Festival Global Welcome Party Pier Takeover End of Freshers’ Fireworks
