PROJECT
02
ESSENCE OF CLASSIC ITALIAN NOODLE TITLE
PROJECT INFO
B A R I L L A PA S TA R E D E S I G N
To c re a t re d e s i gn for b a r i l l a p a s t a . I t w a s c hos e n t o b e re p a c k ag e d f o r a n u p s c a l e gour m e t s t ore . The up s c a l e d e s i gn p us he d for i nt e re s t i ng uni q ue s t ru c t u re a n d s i mp l e
COURSE PA C K A G E D E S I G N 2
m od e r n d e s i gn. The p a c k a gi ng ne e d e d t o a p p op r i a t e l y re fl e c t w h a t w a s b e i n g s o l d . The c onc e p t ha d t o c om p l e t e b a c k ground hi s t or y of t he c om p a n y, t a rg e t q u d i e n c e ,
INSTRUCTOR
a nd c om p e t i t or s ha d t o b e re s e a rc he d a l ong w i t h m a ny s t ore a ud i t s .
PA U L K A G I WA D A
C AT E G O RY PACKAGING
_ / / PA G E
023
OBSERVED _//
_SELLECTED WORKS OF SUNG IN CHOI
B A R I L L A PA S TA R E D E S I G N _ / /