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SELECTED WORKS OF SUNG IN CHOI

OBSERVED

// COPYRIGHT © 2010 SUNG IN CHOI

: A L L R I G H T S R E S E R V E D . N O PA R T O F T H I S B O O K M AY B E USED OR REPRODUCED IN ANY MANNER WITHOUT THE WRITTEN PERMISSION OF SUNG IN CHOI.

/ / C O N TA C T

: PHONE_ 415 810 6539 : EMAIL_ SWEETYENI85@GMAIL.COM : WEBSITE_ SUNGINCHOI.COM

/ / B FA G R A P H I C D E S I G N . A C A D E M Y O F A R T U N I V E R S I T Y

: 7 9 N E W M O N T G O M E R Y S T R E E T, S A N F R A N C I S C O , C A 9 4 1 0 5

// DIRECTOR

: MARY SCOTT

// COURSE

: S E N I O R P O R T F O L I O _ FA L L 2 0 1 0

/ / PA P E R

: 2 3 0 G S M B R I L L I A N T S U P R E M E M AT T E

// PRINTER

: CHUM’S DESIGN & PRINT : 5 8 2 M A R K E T S T R E E T, S U I T E 6 0 0 , S A N F R A N C I S C O , C A 9 4 1 0 4

/ / B I N D A RY

: THE KEY PRINTING & BINDING : 5851 OCEAN VIEW DRIVE, OAKLAND, CA 94168

/ / T Y P E FA C E

: H E LV E T I C A N E U E

// SOFTWARE

: A D O B E P H O T O S H O P, I N D E S I G N , I L L U S T R AT O R

// CAMERA

: FUJIFILM FINEFIX S700

// PHOTOGRAPHER

: SUNG IN CHOI

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_SELLECTED WORKS OF SUNG IN CHOI

FOREWORD To e l i c i t : t o p r o v o k e a r e a c t i o n o r t o d r a w o u t s o m e t h i n g h i d d e n . T h i s d e f i n i t o n inspired a way to design, while keeping in mind social and political situations of our time. Through my observations, design defined itself as innovative, and g r o w i n g p a r a l l e l t o c u l t u r e a n d p o l i t i c s . M o s t i m p o r t a n t l y, d e s i g n h a s a n i n t e n t i o n a e s t h e t i c a l l y & c o n c e p t u a l l y. D e s i g n a l w a y s c a r r i e s a m e s s a g e , a n d t h r o u g h e l i c i t b e h a v i o r, w e c a n c h a n g e i t i n t o a p o s i t i v e o n e .

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_SELLECTED WORKS OF SUNG IN CHOI

CONTENTS _//

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CONTENTS_ _ >>

SEE IT SAY IT 0 1 / / T O RY B U R C H S K I N C A R E

: 012 _ 025

0 2 / / B A R I L L A PA S TA

: 026 _ 035

03 // FLIGHT

: 036 _ 049

04 // KRONENBOURG BEER

: 050 _ 059

05 // THE COFFEE BEAN & TEA LEAF

: 060 _ 069

06 // TYPE REMIX

: 070 _ 081 07 // TORNADO BOOK

: 082 _ 089

0 8 / / B E D B AT H A N D B E Y O N D

: 090 _ 099

09 // DART

: 100 _ 131

10 // LOGOS

: 132 _ 138

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lllll lllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll

lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l

l llllllll lllllllllll lll llll ll lll l ll l ll ll ll ll l ll l ll ll ll ll OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

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TOUCH BY TORY BURCH _//

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PROJECT

01

_OBSERVED

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010

70s FASHION IDEAS THAT INSPIRE TITLE

PROJECT INFO

T O U C H B Y T O RY B U R C H

I re c e nt l y c a m e a c ros s t hi s hot ne w l i ne b y one of m y fa v or i t e fa s h i o n l a b e l s f o r To ry Burc h C os m e t i c s . The c ol or p a l e t t e i s p e r fe c t for b r a nd a nd t he g e o me t ri c p a t t e r n

COURSE PA C K A G E D E S I G N 3

p a c k a gi ng i s fun t oo. I ha v e t o a d m i t 70s s t y l e a nd 70s fa s hi on i d ea s c a n a c t u a l l y l o o k m ore m od e r n t ha n e v e r b e fore . The p a c k a gi ng i s a gre a t fi t for he r b ra n d a n d a l s o h a s

INSTRUCTOR T H O M A S M C N U LT Y

a m i x of m od e r n a nd v i nt a ge e l e m e nt s . P a c k a gi ng c om b i ni ng m i nima l i s m w i t h p a t t e r n t o b e a ut i ful e ffe c t for a Fe m i ni n Tor y Burc h l i ne of s k i nc a re p rod u c t s .

C AT E G O RY PACKAGING

C O U R S E _ / / PA C K A G E D E S I G N 3

I N S T R U C T O R _ / / T H O M A S M C N U LT Y

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_SELLECTED WORKS OF SUNG IN CHOI

TOUCH BY TORY BURCH _//

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PA G E / / _

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PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 3

I N S T R U C T O R _ / / T H O M A S M C N U LT Y

PA G E / / _

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_ / / PA G E

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OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

TOUCH BY TORY BURCH _//

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PA G E / / _

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PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 3

I N S T R U C T O R _ / / T H O M A S M C N U LT Y

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_ / / PA G E

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OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

TOUCH BY TORY BURCH _//

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PA G E / / _

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PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 3

I N S T R U C T O R _ / / T H O M A S M C N U LT Y

PA G E / / _

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_ / / PA G E

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OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

TOUCH BY TORY BURCH _//

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Place of bottle_Engraving

PA G E / / _

020

Logo more raise than circle of edge

_OBSERVED

Tr i m a r o u n d e d g e

Lotate display stand

C O U R S E _ / / PA C K A G E D E S I G N 3

I N S T R U C T O R _ / / T H O M A S M C N U LT Y

PA G E / / _

020

PROJECT

02

ESSENCE OF CLASSIC ITALIAN NOODLE TITLE

PROJECT INFO

B A R I L L A PA S TA R E D E S I G N

To c re a t re d e s i gn for b a r i l l a p a s t a . I t w a s c hos e n t o b e re p a c k ag e d f o r a n u p s c a l e gour m e t s t ore . The up s c a l e d e s i gn p us he d for i nt e re s t i ng uni q ue s t ru c t u re a n d s i mp l e

COURSE PA C K A G E D E S I G N 2

m od e r n d e s i gn. The p a c k a gi ng ne e d e d t o a p p op r i a t e l y re fl e c t w h a t w a s b e i n g s o l d . The c onc e p t ha d t o c om p l e t e b a c k ground hi s t or y of t he c om p a n y, t a rg e t q u d i e n c e ,

INSTRUCTOR

a nd c om p e t i t or s ha d t o b e re s e a rc he d a l ong w i t h m a ny s t ore a ud i t s .

PA U L K A G I WA D A

C AT E G O RY PACKAGING

_ / / PA G E

023

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

B A R I L L A PA S TA R E D E S I G N _ / /

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024

PA G E / / _ _OBSERVED

llllllllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll

lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l

l llllllll lllllllllll lll llll ll lll l ll ll ll ll ll l l ll ll ll ll ll l I N S T R U C T O R _ / / PA U L K A G I WA D A

ll

C O U R S E _ / / PA C K A G E D E S I G N 2

ll

llllll llllllllllll lll llll l l lll lll ll l l ll l ll ll l ll l l ll l l ll l l l

PA G E / / _

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_ / / PA G E

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OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

B A R I L L A PA S TA R E D E S I G N _ / /

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PA G E / / _

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PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 2

I N S T R U C T O R _ / / PA U L K A G I WA D A

PA G E / / _

026

_ / / PA G E

027

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

B A R I L L A PA S TA R E D E S I G N _ / /

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_OBSERVED

PA G E / / _

028

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 2

I N S T R U C T O R _ / / PA U L K A G I WA D A

PA G E / / _

028

_ / / PA G E

029

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

B A R I L L A PA S TA R E D E S I G N _ / /

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C O U R S E _ / / PA C K A G E D E S I G N 2

I N S T R U C T O R _ / / PA U L K A G I WA D A

PA G E / / _

030

PROJECT

03

JOURNEY INTO BLUE SPACE FLIGHT TITLE

PROJECT INFO

FLIGHT

To c re a t e a p rom ot i ona l k i t for s p e c i fi c t y p ogr a p hy. A l l e l e m e nt s w e re t o me a n t t o e x p l ore t he c hos e n t y p e fa c e t hrough a c onc e p t d r i v e n d e s i gn. The b o o k s h o w c a s e d t h e

COURSE TYPOGRAPHY 3

t y p e fa c e s s t y l e s a nd b i rd m i gr a t i on, w hi l e e x p l a i ni ng t he c onc e pt . T h e c o n c e p t h a d t o b e a p p l i e d t o s t or y of b i rd j our ne y w i t h t y p ogr a p hy.

INSTRUCTOR JEREMY STOUT

C AT E G O RY PRINT

_ / / PA G E

033

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

FLIGHT _//

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034

PA G E / / _ _OBSERVED

llllllllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll

lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l

l llllllll lllllllllll lll llll ll lll l ll ll ll ll ll l l ll ll ll ll ll l INSTRUCTOR _// JEREMY STOUT

ll

COURSE _// TYPOGRAPHY 3

ll

llllll llllllllllll lll llll l l lll lll ll l l ll l ll ll l ll l l ll l l ll l l l

PA G E / / _

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_ / / PA G E

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OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

FLIGHT _//

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_OBSERVED

PA G E / / _

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PROJECTS_ _ >>

COURSE _// TYPOGRAPHY 3

INSTRUCTOR _// JEREMY STOUT

PA G E / / _

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_ / / PA G E

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OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

FLIGHT _//

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_OBSERVED

PA G E / / _

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PROJECTS_ _ >>

COURSE _// TYPOGRAPHY 3

INSTRUCTOR _// JEREMY STOUT

PA G E / / _

038

_ / / PA G E

039

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

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PA G E / / _

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PROJECTS_ _ >>

PA G E / / _

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_ / / PA G E

041

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

FLIGHT _//

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_OBSERVED

PA G E / / _

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PROJECTS_ _ >>

COURSE _// TYPOGRAPHY 3

INSTRUCTOR _// JEREMY STOUT

PA G E / / _

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_ / / PA G E

043

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

FLIGHT _//

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PA G E / / _

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PROJECTS_ _ >>

COURSE _// TYPOGRAPHY 3

INSTRUCTOR _// JEREMY STOUT

PA G E / / _

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_ / / PA G E

045

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_SELLECTED WORKS OF SUNG IN CHOI

FLIGHT _//

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PA G E / / _

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PROJECTS_ _ >>

COURSE _// TYPOGRAPHY 3

INSTRUCTOR _// JEREMY STOUT

PA G E / / _

046

lllll lllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll

lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l

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_SELLECTED WORKS OF SUNG IN CHOI

ll

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KRONENBOURG BEER _//

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PROJECT

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_OBSERVED

PA G E / / _

047

THE TASTE OF FRESH FRENCH TITLE

PROJECT INFO

KRONENBOURG BEER REDESIGN

The b r i e f for t he p roj e c t a s k e d t o re - d e s i gn a p i e c e of p a c k a gi ng f ro m a w e l l - k n o w n c l a s s i c b r a nd . I c hos e Krone nb ourg, one of t he b i gge s t b e e r b r a n d s i n f ra n c e , a n d

COURSE PA C K A G E D E S I G N 3

p a r t i c ul a r y t he i r m os t p op ul a r p rod uc t , I d i s c ov e re d t ha t t he p ro d u c t h a d a s t ro n g , fa i t hful a ud i e nc e i n t r a d i t i ona l d a y t i m e b a r s . The i m a ge of t he p rod u c t a n d p a c k a g i n g

INSTRUCTOR T H O M A S M C N U LT Y

w a s t he n re d e s i gne d s o i t fi t t e d t hi s a ud i e nc e , b y c re a t i ng a ne w s t y l i s h w h i t e b o t t l e , w i t h s ha r p e r a ngl e s , na r row e r b od y a nd c ol oure d i n re d a nd b l ue .

C AT E G O RY PACKAGING

C O U R S E _ / / PA C K A G E D E S I G N 3

I N S T R U C T O R _ / / T H O M A S M C N U LT Y

PA G E / / _

047

_ / / PA G E

048

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

KRONENBOURG BEER _//

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_OBSERVED

PA G E / / _

049

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 3

I N S T R U C T O R _ / / T H O M A S M C N U LT Y

PA G E / / _

049

_ / / PA G E

050

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

KRONENBOURG BEER _//

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_OBSERVED

PA G E / / _

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PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 3

I N S T R U C T O R _ / / T H O M A S M C N U LT Y

PA G E / / _

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_ / / PA G E

052

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

KRONENBOURG BEER _//

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PA G E / / _

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PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 3

I N S T R U C T O R _ / / T H O M A S M C N U LT Y

PA G E / / _

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lllll lllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll

lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l

l llllllll lllllllllll lll llll ll lll l ll l ll ll ll ll l ll l ll ll ll ll OBSERVED _//

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ll

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THE COFFEE BEAN & TEA BROCHURE _//

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PROJECTS_ _ >>

PROJECT

05

_OBSERVED

PA G E / / _

057

EXPERIENCE TRULY FRESH COFFEE & TEA TITLE

PROJECT INFO

THE COFFEE BEAN & TEA LEAF BROCHURE

Thi s p roj e c t i s b roc hure re d e s i gn for The c offe e b e a n & t e a l e a f co mp a n y. C o l o r a n d a l l of i m a ge s w e re us e d t o gi v e t he b roc hure a re l a x e d fe e l . U s i n g a s t y l i z e d c o l l a g e

COURSE PRINT 3

I m a ge s I c re a t e d a p a t t e r n a nd p a c k a gi ng for t he i r c offe e b e a n’s .

INSTRUCTOR K E L LY C O N L E Y

C AT E G O RY PACKAGING

COURSE _// PRINT 3

I N S T R U C T O R _ / / K E L LY C O N L E Y

PA G E / / _

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_ / / PA G E

058

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

THE COFFEE BEAN & TEA BROCHURE _//

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_OBSERVED

PA G E / / _

059

PROJECTS_ _ >>

COURSE _// PRINT 3

I N S T R U C T O R _ / / K E L LY C O N L E Y

PA G E / / _

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_ / / PA G E

060

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

THE COFFEE BEAN & TEA BROCHURE _//

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_OBSERVED

PA G E / / _

061

PROJECTS_ _ >>

COURSE _// PRINT 3

I N S T R U C T O R _ / / K E L LY C O N L E Y

PA G E / / _

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_ / / PA G E

062

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

THE COFFEE BEAN & TEA BROCHURE _//

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PROJECTS_ _ >>

COURSE _// PRINT 3

I N S T R U C T O R _ / / K E L LY C O N L E Y

PA G E / / _

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_ / / PA G E

064

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

THE COFFEE BEAN & TEA BROCHURE _//

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PA G E / / _

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PROJECTS_ _ >>

COURSE _// PRINT 3

I N S T R U C T O R _ / / K E L LY C O N L E Y

PA G E / / _

065

PROJECT

06

APPEAL OF LOUD MUSIC SPACE TITLE

PROJECT INFO

TYPE REMIX BOOK

The p roj e c t ’s ob j e c t i v e i s t o c om b i ne t w o e l e m e nt s a t e x t b ook o f t y p o g ra p h y a n d e l e c t roni c a l m us i c . I s how e d t y p ogr a p hi c e l e m e nt s a s a p a r t o f mu s i c L a n g u a g e ,

COURSE TYPOGRAPHY 2

ha r m ony a re m ore c om p l e x a nd p ow e r ful m e l od y.

INSTRUCTOR SAMI SAAUD

C AT E G O RY PRINT

_ / / PA G E

066

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

TYPE REMIX BOOK _//

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PROJECTS_ _ >>

067

PA G E / / _ _OBSERVED

llllllllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll

lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l

l llllllll lllllllllll lll llll ll lll l ll ll ll ll ll l l ll ll ll ll ll l INSTRUCTOR _// SAMI SAAUD

ll

COURSE _// TYPOGRAPHY 2

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llllll llllllllllll lll llll l l lll lll ll l l ll l ll ll l ll l l ll l l ll l l l

PA G E / / _

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_ / / PA G E

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OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

TYPE REMIX BOOK _//

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_OBSERVED

PA G E / / _

069

PROJECTS_ _ >>

COURSE _// TYPOGRAPHY 2

INSTRUCTOR _// SAMI SAAUD

PA G E / / _

069

_ / / PA G E

070

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

TYPE REMIX BOOK _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

070

PROJECTS_ _ >>

COURSE _// TYPOGRAPHY 2

INSTRUCTOR _// SAMI SAAUD

PA G E / / _

070

_ / / PA G E

071

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

TYPE REMIX BOOK _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

072

PROJECTS_ _ >>

COURSE _// TYPOGRAPHY 2

INSTRUCTOR _// SAMI SAAUD

PA G E / / _

072

_ / / PA G E

073

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

TYPE REMIX BOOK _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

074

PROJECTS_ _ >>

COURSE _// TYPOGRAPHY 2

INSTRUCTOR _// SAMI SAAUD

PA G E / / _

074

lllll lllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll

lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l

l llllllll lllllllllll lll llll ll lll l ll l ll ll ll ll l ll l ll ll ll ll OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

ll

_ / / PA G E

077

ll

lllll lllllllllll lll llll lll lll l l ll l l ll l ll ll l ll l l ll l ll ll l l l l

N AT U R A L P H E N O M E N O N / T O R N A D O _ / /

00

01

02

03

04

05

06

07

08

09

10

PROJECTS_ _ >>

PROJECT

07

_OBSERVED

PA G E / / _

078

COMBINE HIGH STRENGTH LOW WEIGHT TITLE

PROJECT INFO

N AT U R A L P H E N O M E N O N / T O R N A D O

Tor na d o i s one of t he na t ur a l p he nom e na . A t or na d o i s a v i ol e n t l y ro t a t i n g c o l u mn of a i r e x t e nd i ng from t he b a s e of a t hund e r s t or m d ow n t o t he gro u n d . T h e p ro j e c t ’s

COURSE GRAPHIC DESIGN 1

ob j e c t i v e i s t o und e r s t a nd t or na d o how w or k s a nd v i s ua l i z e i t a r t i s t i c a l l y. I w a n t e d t o s how c re a t e t or na d o e ffe c t s w i t h v i s ua l e l e m e nt s .

INSTRUCTOR M AT T H E W WA K E M A N

C AT E G O RY PRINT

COURSE _// GRAPHIC DESIGN 1

I N S T R U C T O R _ / / M AT T H E W W A K E M A N

PA G E / / _

078

_ / / PA G E

079

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

N AT U R A L P H E N O M E N O N / T O R N A D O _ / /

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

080

PROJECTS_ _ >>

COURSE _// GRAPHIC DESIGN 1

I N S T R U C T O R _ / / M AT T H E W W A K E M A N

PA G E / / _

080

_ / / PA G E

081

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

N AT U R A L P H E N O M E N O N / T O R N A D O _ / /

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

082

PROJECTS_ _ >>

COURSE _// GRAPHIC DESIGN 1

I N S T R U C T O R _ / / M AT T H E W W A K E M A N

PA G E / / _

082

_ / / PA G E

083

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

N AT U R A L P H E N O M E N O N / T O R N A D O _ / /

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

084

PROJECTS_ _ >>

COURSE _// GRAPHIC DESIGN 1

I N S T R U C T O R _ / / M AT T H E W W A K E M A N

PA G E / / _

084

PROJECT

08

VERY SIMPLE EASY BUT EFFECTIVE TITLE

PROJECT INFO

B E D B AT H A N D B E Y O N D A N N U A L R E P O RT

The p roj e c t w a s t o c re a t e s p re a d s of a n a nnua l re p or t for b e d b a th a n d b e y o n d c o mp a ny. I ns p i r a t i on c om e s from m a ny d i ffe re nt p l a c e s . I b e ga n s e a rc h i n g f o r i n s p i ra t i o n

COURSE PRINT DESIGN 2

i n t he a rc hi t e c t ure s t y l e of d r a w i ng. A fford a b l e a nd s t y l i s h t re a tme n t s c a n a l s o b e found a t Be d Ba t h a nd Be y ond .

INSTRUCTOR K E L LY C O N L E Y

C AT E G O RY PRINT

_ / / PA G E

085

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

B E D B AT H A N D B E Y O N D A N N U A L R E P O R T _ / /

00

01

02

03

04

05

06

07

08

09

10

PROJECTS_ _ >>

003

PA G E / / _ _OBSERVED

llllllllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll

lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l

l llllllll lllllllllll lll llll ll lll l ll ll ll ll ll l l ll ll ll ll ll l I N S T R U C T O R _ / / K E L LY C O N L E Y

ll

COURSE _// PRINT 2

ll

llllll llllllllllll lll llll l l lll lll ll l l ll l ll ll l ll l l ll l l ll l l l

PA G E / / _

086

_ / / PA G E

087

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

B E D B AT H A N D B E Y O N D A N N U A L R E P O R T _ / /

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

088

PROJECTS_ _ >>

COURSE _// PRINT 2

I N S T R U C T O R _ / / K E L LY C O N L E Y

PA G E / / _

088

_ / / PA G E

089

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

B E D B AT H A N D B E Y O N D A N N U A L R E P O R T _ / /

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

090

PROJECTS_ _ >>

COURSE _// PRINT 2

I N S T R U C T O R _ / / K E L LY C O N L E Y

PA G E / / _

090

_ / / PA G E

091

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

B E D B AT H A N D B E Y O N D A N N U A L R E P O R T _ / /

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

09 02 3

PROJECTS_ _ >>

COURSE _// PRINT 2

I N S T R U C T O R _ / / K E L LY C O N L E Y

PA G E / / _

092

_ / / PA G E

093

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

B E D B AT H A N D B E Y O N D A N N U A L R E P O R T _ / /

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

094

PROJECTS_ _ >>

COURSE _// PRINT 2

I N S T R U C T O R _ / / K E L LY C O N L E Y

PA G E / / _

094

lllll lllllllll lllll lll lll lll l l l ll l ll ll l ll l l ll l l ll l l ll l l l ll

lllllllllll l l lllll l lll lll lll lll l ll l l ll ll ll ll ll l l ll ll ll l

l llllllll lllllllllll lll llll ll lll l ll l ll ll ll ll l ll l ll ll ll ll OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

ll

_ / / PA G E

095

ll

lllll lllllllllll lll llll lll lll l l ll l l ll l ll ll l ll l l ll l ll ll l l l l

DART _//

00

01

02

03

04

05

06

07

08

09

10

PROJECTS_ _ >>

PROJECT

09

_OBSERVED

PA G E / / _

096

HIGH-END MEET AFFORDABLE AT TARGET TITLE

PROJECT INFO

D A RT

Thi s p roj e c t w a s m a k e Ta rge t s t ore c om p e t e w i t h W i l l i a m s - S on o ma a n d C re a t e & b a r re l . D a r t s t ore i s a up s c a l e of Ta rge t , c ons i d e re d b y s t ore ma n a g e me n t t o b e

COURSE PA C K A G E D E S I G N 4

re p re s e nt a t i v e of t he s p e c i a l t y s t ore ’s up s c a l e t a rge t a ud i e nc e . T h e d e s i g n s t ra t e g y w a s t o c re a t e a b r a nd e d hous e a nd a hous e of b r a nd s t o s ui t d i ff e re n t l i f e s t y l e s a n d

INSTRUCTOR

p e r s ona l i t y of p rod uc t s .

MICHAEL OSBOURNE

C AT E G O RY PACKAGING

C O U R S E _ / / PA C K A G E D E S I G N 4

INSTRUCTOR _// MICHAEL OSBOURNE

PA G E / / _

096

DART

FORK + KNIFE

C O T TA G E

DUCKIE

CONFITURE

APPLIANCES

FOOD

HOME DECOR

BABY FOOD

CHOCOLATE & SWEETS

BABY CLOTHING BABY TOILETRIES

_ / / PA G E

097

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

DART _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

098

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 4

INSTRUCTOR _// MICHAEL OSBOURNE

PA G E / / _

098

_ / / PA G E

099

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

DART _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

100

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 4

INSTRUCTOR _// MICHAEL OSBOURNE

PA G E / / _

100

_ / / PA G E

103

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

DART _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

104

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 4

INSTRUCTOR _// MICHAEL OSBOURNE

PA G E / / _

104

_ / / PA G E

107

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

DART _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

108

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 4

INSTRUCTOR _// MICHAEL OSBOURNE

PA G E / / _

108

_ / / PA G E

109

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

DART _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

110

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 4

INSTRUCTOR _// MICHAEL OSBOURNE

PA G E / / _

110

_ / / PA G E

111

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

DART _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

112

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 4

INSTRUCTOR _// MICHAEL OSBOURNE

PA G E / / _

112

_ / / PA G E

113

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

DART _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

114

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 4

INSTRUCTOR _// MICHAEL OSBOURNE

PA G E / / _

114

_ / / PA G E

117

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

DART _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

118

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 4

INSTRUCTOR _// MICHAEL OSBOURNE

PA G E / / _

118

_ / / PA G E

121

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

DART _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

122

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 4

INSTRUCTOR _// MICHAEL OSBOURNE

PA G E / / _

122

_ / / PA G E

123

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

DART _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

124

PROJECTS_ _ >>

C O U R S E _ / / PA C K A G E D E S I G N 4

INSTRUCTOR _// MICHAEL OSBOURNE

PA G E / / _

124

_ / / PA G E

127

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

LOGO DESIGN _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

126

PROJECTS_ _ >>

COURSE _// IDENTITY DESIGN

PA G E / / _

128

_ / / PA G E

129

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

LOGO DESIGN _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

128

PROJECTS_ _ >>

COURSE _// IDENTITY DESIGN

PA G E / / _

130

_ / / PA G E

131

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

LOGO DESIGN _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

132

PROJECTS_ _ >>

COURSE _// IDENTITY DESIGN

PA G E / / _

132

_ / / PA G E

133

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

LOGO DESIGN _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

134

PROJECTS_ _ >>

COURSE _// IDENTITY DESIGN

PA G E / / _

134

_ / / PA G E

135

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

LOGO DESIGN _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

136

PROJECTS_ _ >>

COURSE _// IDENTITY DESIGN

PA G E / / _

136

_ / / PA G E

137

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

LOGO DESIGN _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

138

PROJECTS_ _ >>

COURSE _// IDENTITY DESIGN

PA G E / / _

138

_ / / PA G E

137

OBSERVED _//

_SELLECTED WORKS OF SUNG IN CHOI

LOGO DESIGN _//

00

01

02

03

04

05

06

07

08

09

10

_OBSERVED

PA G E / / _

138

PROJECTS_ _ >>

COURSE _// IDENTITY DESIGN

PA G E / / _

138

// THANK YOU : T H I S B O O K I S F O R M Y PA R E N T S : S O O Y O U N G C H O I & M I Y O E N PA R K W H O H AV E A LW AY S S U P P O R T E D M E A N D G I V E N M E E N C O U R A N G E M E N T W H E N I N E E D I T. W I T H O U T T H E I R PA T I E N C E , U N D E R S T A N D I N G , A N D MOST OF ALL LOVE, THE COMPLETION OF THIS WORK W O U L D N O T H AV E B E E N P O S S I B L E . I J U S T W A N T T O S AY T H A N K Y O U & L O V E Y O U .

/ / FA M I LY : SOO YOUNG CHOI : M I T E O N PA R K : SUNG YEON CHOI : WOO JIN CHOI

// INSTRUCTORS : MARY SCOTT : T H O M A S M C N U LT Y : MICHAEL OSBOURNE : K E L LY C O N L E Y : JEREMY SCOUT : M AT T H E W W A K E M A N : JENNIFER STERLING : PA U L K A G I W A D A : SAMI SAAUD

/ / C L A S S M AT E S & F R I E N D S : ASHLEY YOU : HYUN JUNG KIM : COURTNEY BOYLE : B R YA N C H E N : NIEN-YUN CHENG : AKKO TERASAWA : C L A R A D A S I LVA : SALI GOLZARI : TRAN HUYNH : AAINA SHARMA : A N G E L A W I J AYA : CLAIRE MILLIGAN : DARREN NG : RIKA S. MAXWELL : JEORGE JORDAN : A K I R A K I M ATA : DAE HO HWANG : JAMIE LEE : L I N D A S O E LY S T I O : PETER BAI : VICKY BAN


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