Ana G. Méndez University System
throughout the island that generated over 1,800 enrollments from public schools and 330 from private institutions.
All these initiatives were supported by the AHORA program, the 1-800-58-AHORA (24672) toll-free number where any interested candidate can gather information and register for courses. After incorporating non-traditional events such as visits to government agencies, private companies and distribution of promotional materials at traffic lights, this effort generated 1,515 additional admissions. In addition, we launched new web-based efforts to boost summer enrollment and admissions through our technical studies programs. With a single click of the “Brilliant Summer” banner, potential students receive updated information on summer course offerings. A new Facebook and Google campaign for the technical studies programs highlights AGMUS offerings, thus generating over 2,800 admissions for the second semester of the school year. Aside from our recruitment efforts, our Vice Presidency continually provides direct services to our student population, developing information portals, offering student financial aid workshops, and lending support to the entire system during
the summer FAFSA grant renewal drive, which this year netted 4,670 renewed grants. Therefore, it is not surprising to see our overall enrollment for the first semester of this year surpass the 44,200 student mark, remaining steady during the second semester and breaking 9,100 enrollees during the summer. In summary, our promotional and marketing efforts, combined with other targeted media exposure strategies that emphasize AGMUS’ image as a quality institution of higher learning delivered over $9.6 million in coverage value, which we are confident will produce even more benefits in the future as we continue to grow in numbers and academic excellence.
EXCELLENCE
Timing was also an important factor in determining if a student completed his or her enrollment. As such, we developed a new campaign to give students “A Break to Enroll” in October if the August deadline passed them by. This allowed students extra time, resulting in 1,173 additional applications completed in October 2012 as compared to the previous year. As an added strategy, we launched an early enrollment campaign during the December holidays, whereby students conducted an early online registration in order to get a jump start in the process. The strategy produced 1,126 applications.
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Ford joined AGMUS in a raffle held during the Intercollegiate Athletic League Games 2012-2013.