ISSUE
02 Spring / Summer
2010
Baldwin Denim is designed in Kansas City and uses the finest selvage denim and custom tailored fits for men and women produced in the USA.
KANSAS CITY
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www.baldwindenim.com
USA
Kansas City’s Fashion Resource
S
tandard Style brings you Issue #02.
This issue focuses on the spring/summer 2010 trends for mens and womens fashion. Straight from the runways you will find the best options from the top designers and inspiration on how to wear these trends. Standard Style Boutique opened its first store in October 2003 at Town Center Plaza in Leawood, KS, and opened the Country Club Plaza location in November 2006. With a variety of price points and product mix, the styling teams in both boutiques aspire to find each individual’s personal style regardless of size, age, or budget. Standard Style recently launched StandardSocial.com, an online fashion and lifestyle publication, created to keep you informed on local Kansas City events, clothing trends, celebrity wardrobes, makeup tips, and music. Look for up and coming talent and models in our Standard Artists Agency, new denim washes from Baldwin Denim, and charitable fashion events put on by Standard Style this year - all this furthers our commitment to our local community and to Build Kansas City.
PHOTOGRAPHY & ART
RYAN STRONG MAKE-UP ARTIST
Alexia Culton Lindsey Arellano HAIR STYLIST
Lindsey Arellano ON THE COVER WOMENS DIANE VON FURSTENBERG Dress HOUSE OF HARLOW Jewelry MENS Commune Denim Jacket Ever Woven Shirt Ray Ban Eyewear SPECIAL THANKS TO Kansas City Museum at Corinthian Hall Natasha’s Mulberry & Mott Blake’s Barber Shop in Mission, KS Scott and Bernadette Ashcaft’s 1962 Ferrari 255 GTE Bob Baker’s 1967 Doge Charger Duane and Marlene Hertel’s 1955 Packard Clipper The Ferguson’s Farm The Grime’s Farm
STANDARD STYLE BOUTIQUE TOWN CENTER PLAZA 5076 W 119th St. Leawood, KS 66209 COUNTRY CLUB PLAZA 451 W. 47th St. Kansas City, MO 64112 VISIT US ONLINE Standard Style www.StandardStyle.com Standard Social www.StandardSocial.com Build Kansas City www.BuildKansasCity.org
www.StandardStyle.com | 5
Parkway Plaza | 135th & Roe | 913.491.4111 | www.mazzarese.com
W
ith spring comes renewal and this year is no exception. Clean out your closet and enjoy adding pieces that express your individuality and reflect this seasons new top trends.
Color comes to life this spring with bold hues of reds, blues, and yellows. I am loving Diane Von Furstenberg’s silhouettes in these tones which are classy yet bold. As seen on the runways of Rebecca Taylor and Marc by Marc Jacobs mixing and matching prints is encouraged this season. Unique prints are easy to find throughout all the designer’s collections. Earth elements are making a statement as well through natural colors of pale pinks, ivorys, tans, whites, and khaki. This color palette looks exceptional with sun kissed skin and glossy lips. The 3.1 Phillip Lim collection highlighted these hues in an elegant yet wearable style. For must have items this season, invest in skirts, shorts, rompers, strong shoulders, and blazers to update your wardrobe.
Letter From The Stylist Emily Baldwin
8 | Standard Style Boutique
The trends this spring have something for everyone with silhouettes to suit lifestyle and budget. We have categorized the spring trends into: the Americana woman, safari chick, the party girl, glam lady, and the valley girl. As always, fashion is about self expression. Celebrate the change of season by picking new pieces for your wardrobe that reflect the freshness of new trends.
EMILY BALDWIN Owner & Stylist of Standard Style Boutique
JOIE Dress
10 | Standard Style Boutique
Candy Coated! Parties, Showers or Tea
The girly chick can come alive this season with an e mpha si s on l a ce , f l oral , a n d l a v e n d e r. Whether dressing for parties, showers, or tea you can’t go wrong with embracing the vintage inspiration of My Fair Lady. Think of cupcakes, sprinkles, and colored candy mixed with floral bouquets to nail this trend. Looks are found in printed dresses and camis that speak sweet. Mix in pearls, floral jewelry and top it off with hair accessories of bows and flowers. Shoes consist of embellished ballet flats or ruffled heels. Bring in a pop color with a clutch. For makeup try pink tones and play up lashes with a double coat of mascara for that Twiggy inspired look. Nails should be cropped short with nude or light pink polish.
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LEFT TO RIGHT
JUICY COUTURE Top ELLA MOSS Leggings RACHEL PALLY Dress
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TRINA TURK Top JUICY COUTURE Skirt
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Elizabeth & James Top VINCE Leggings
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THEORY Dress
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KARINA GRINALDI Skirt JOIE Tank
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JOIE Blouse
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12th Street by Cynthia Vincent Dress
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Laila Azhar Dress
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Elizabeth & James Blouse diane von furstenberg Skirt
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A Place In The Sun THE SAFARI FIELD GUIDE
Bring out your inner wild side on a journey through the Serengeti this spring. Find the perfect safari core pieces with olive, khaki, black, and tan separates in silk shirts, shorts, and rompers. Try tribal or animal printed maxi dresses, cami’s, and skirts for popping
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the African expression. Pair with jewelry in earth elements of wood through bangles, earrings, and belts. Add splashes of gold to enhance the vibe. Throw on a cross body bag to complete the expedition look. For shoes wear low boots, gladiator sandals, or thick wedges in brown tones. Makeup should be natural with peach tones and glosses.
diane von furstenberg Dress
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Diane Von FurstenbErg Dress
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30 | Standard Style Boutique
Elizabeth & James Jumpsuit
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Elizabeth & James Romper
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Young, Fabulous & Broke Dress
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Vince Blouse Diane Von FurstenbErg Shorts 3.1 PHILIP LIM Necklace
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38 | Standard Style Boutique
Laila Azhar Dress
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40 | Standard Style Boutique
Ever Dress Elizabeth & James Coat
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42 || Standard Standard Style Style Boutique Boutique 42
Diane Von FurstenbErg Blouse Vince Shorts
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Champagne S U P E R NOVA Supernova explodes into the collections this spring with a palette of light pastels, blacks, and metallics with perfect blends of rhinestones and sequins. Channeling vintage Hollywood glamour the fabrications are silk inspired, soft, and feminine. From classic black cocktail dresses to silk pant rompers this look is polished and sophisticated. WIth streamlined embellishments the pieces can be mixed for day or evening. Try mixing in rhinestone jewelry accents, patent leather heels, and cocktail rings. Makeup can be defined through dark smokey eyes and light pink lips. Hair can be more extreme here with modern buns or loose curls. This trend is the perfect way to go and sip champagne.
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DIANE VON FURSTENBERG Jumpsuit
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3.1 Philip Lim Dress
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12th Street by Cynthia Vincent Dress
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EVER Dress
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Young, Fabulous & Broke Jumpsuit
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Laila Azhar Dress
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3.1 Philip Lim Top Ever Skirt RACHEL LEIGH Jewelry
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HAUTE HIPPIE Dress
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Born To Run AMERICANA
Route 66, Bruce Springsteen, and cherry slushies, the American
icons of the past are transformed with a modern twist to keep you feeling nostalgic but fresh in this spring trend. Look for plaid combinations in blues, reds, and whites through dresses, shirts, and scarves. Denim is not limited to jeans with this trend, you’ll find it in shorts, skirts and jackets to accentuate the Americana tradition. Whether in shorts, sundresses, or casual attire there is a plethora of choices to embrace the good ol’ USA. Keep classic shoe. cheeks
the accessories minimal with the Ray Ban sunglasses and the oxford Beach waves, air dried hair, pink and glossy lips complete this look.
DIANE VON FURSTENBERG Dress
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JOIE Dress Current Elliot Denim Jacket House of Harlow Jewelry
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DEMOCRACY OF NEVERMIND Vest JOIE Dress
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EVER Shirt CURRENT ELLIOT Denim
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A.L.C. Dress
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70 || Standard StandardStyle StyleBoutique Boutique 70
3.1 Philip Lim Dress RACHEL LEIGH Necklace
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Milly Dress
HOUSE OF HARLOW Earrings
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Milly Dress
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EVER Shirt MILLY Shorts RAY BAN Eyewear
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DIANE VON FURSTENBERG Blouse
CURRENT ELLIOT Denim
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Trina turk Dress
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TURN ON
THE BRIGHT
LIGHTS VA L L E Y G I R L
Turn on the bright lights this season with vibrant color. Liven up your closet with turquoise, yellows, greens, and pinks. Punch your wardrobe with an intense color palette and a mix of eccentric patterns. Now is the time to mix and match the color story. Channel your inner valley girl through kitschy patterns, bright silk dresses, camisoles, and shorts. The must have item in this realm is the romper, which is here to stay this spring. Add enlarged cocktail rings, colored bangles, beaded necklaces, and unique hair accessories including the bow trend for mod vibrancy. Curl your hair and try the seasons brights in your eyeshadows with nude lips. Nails can be intense with blues, greens, and purples.
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marc by marc jacobs Dress
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KARINA GRIMALDI Romper
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KARINA GRIMALDI Romper 84 | Standard Style Boutique
KARINA GRIMALDI Shorts MARC BY MARC JACOBS Sweater JUICY COUTURE Tank
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TRINA TURK Romper
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MARC BY MARC JACOBS Romper
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SPRING 2010
BALDWIN DENIM The Ten
BALDWIN DENIM The EJ 88 | Standard Style Boutique
BALDWIN DENIM The Ten
BALDWIN DENIM The Ten www.StandardStyle.com | 89
F
or Spring Ten there’s a fresh, classic feel in the air. It’s been really good being able to appreciate the past while looking forward and being progressive. Appreciation of Mid- Century modernism and classic style has been a focus for many seasons now, and it keeps getting better; we’re also revisiting the 60s surf culture and the lifestyle surrounding the era. We love the statement, “If it’s designed well once, then it’s designed well forever,” and it’s as true as ever for menswear this season. Visiting the past in American culture has been an exciting journey, and we are making history as we speak by selecting American designers who are making products with a huge value proposition of price point, fit and overall look. Staying away from trend-driven pieces is our mission at this time as well, so buying great fitting classic pieces is essential for the upcoming season. I see dry-selvage denim making a huge impact in the market right now, as well as khaki pants and shorts entering the picture as denim alternatives. The classic button-down shirt is your new t-shirt, and the work boot is here to stay. The boat shoe and moccasin have been mainstays for always being quintessential, as well as a staple lace-up pair of Vans. Then finishing your look off with a classic oxford shirt for dress or casual is always a solid play.
Letter From The Stylist Matt Baldwin
90 | Standard Style Boutique
The word “fashion” has encompassed a lot over the past ten years, when America has gone from a mass-market consumer mentality to a market where most are- striving for their own identity. I’d like to get away from the words fashion and trends and instead strive to find out what it means to live life to the fullest with style. Lifestyle encompasses well thought out decisions about what we wear, what we drive, where we live, and where we eat. The basic choices we make with our time and money is so relevant given the state of America at this time. Making educated decisions as an American consumer is vital. Looking to the success of the past has been a blast as we went into the design process for Baldwin Denim and the spring 2010 product buy for the stores. Buying American-made and American-sourced products have been a personal passion of mine, ranging from produce to clothing. From American-made selvage denim to Red Wing boots, these products are functional and have a huge value proposition due to their long lasting nature and enduring style. I will be passing them down to my two sons, and something about all this just feels right. It strikes a cord with the nature of being a man.
MATT BALDWIN Owner & Stylist of Standard Style Boutique
An d American Heritage d
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Not many things define American style like denim and a t-shirt.
Dry-selvage denim lays the foundation, made to be worn and telling the story of how you wear it. The classic t-shirt gets some company, being joined by faded polos and button-downs as the new basics. The roots of American style endure this spring; these are constants in a world of fast fashion.
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N.S.F. Polo baldwin denim The Rogan NIXON Wrist watch
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EVER Tee BALDWIN DENIM The Henley RAY BAN Eye wear
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CAULFIELD PREP Henley BALDWIN DENIM The 77 RAY BAN Eye wear
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ALTERNATIVE APPAREL Henley EVER Short RAY BAN Eye wear
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Spring Fix BETWEEN CASUAL & DRESSY Cruising through your neighborhood in the brisk air, enjoying the time between the cold and the heat is the heart of spring. Somewhere between casual and dressy, this season’s styles emerge with washed out buttondowns and chinos in muted colors. Lightweight shorts and layering pieces add to the dressy/casual blend and help make spring 2010 comfortable and stylish.
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SHADES OF GREIGE Cardigan
SHADES OF GREIGE Shorts
RAY BAN Eye wear
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RIVERIA CLUB Shirt & Pant
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STEVEN ALAN Shirt TAILGATE Pant
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On The Road Windows down and the stereo up sums up these looks for spring. Cars that you want to drive all the time paired with clothes that you want to wear over and over. Plaids, checks, and gingham on soft fabrics are the centerpiece for the button-down in 2010 paired with denim, chinos, and cotton shorts in washed in colors.
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TAILGATE Shirt Baldwin Denim The Henley RAY BAN Eyewear
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TAILGATE Shirt RAY BAN Eyewear
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SHADES OF GREIGE Shirt & Short RAY BAN Eyewear
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EVER Shirt RAY BAN Eyewear
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EVER Shirt RAY BAN EYEWEAR
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SHADES OF GREIGE Blazer & Short
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TAILGATE Shirt BALDWIN DENIM The 77 RAY BAN Eyewear
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CAULFIELD PREP Shirt BALDWIN DENIM The Henley
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A Classic Cut THE GO TO LOOK High and tight, a hard part, just a little off the top and sides. No matter how they liked it, men in the past always had a go to look and knew who to go see to get it. This season tells a similar story: a look that can become “your look,� simple and understated, with emphasis on fit and great pops of classic reds and blues. Sure to look as good as a new haircut.
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CAULFIELD PREP Shirt BALDWIN DENIM The Henley
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LEFT TO RIGHT
CAULFIELD PREP Shirt BALDWIN DENIM The Henley CAULFIELD PREP Shirt BALDWIN DENIM The 77
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ISSUE
02 Spring / Summer
2010