Discover@Spears Fall 2016

Page 1

The research magazine of the Spears School of Business, Oklahoma State University

DISCOVER@ VOL. 1, NO. 1, FALL 2016

More Than Facts and Figures Spears School research benefits people, businesses and students


2016

OSU Spears School of Business Dean Ken Eastman Vice Dean, Watson Graduate School of Management Ramesh Sharda Associate Deans Karen Flaherty Carol Johnson Spears School Marketing and Communications Terry Tush Editor Dorothy L. Pugh Art Director Paul V. Fleming Writer Ariel West Photography Gary Lawson Phil Shockley Spears School Department Heads Lee Adkins, Department of Economics and Legal Studies in Business Bruce Barringer, School of Entrepreneurship Robert Cornell, School of Accounting Jim Pappas, Department of Managemen John Polonchek, Department of Finance Joshua L. Wiener, School of Marketing and International Business Rick L. Wilson, Department of Management Science and Information Systems

Contact Spears School of Business Oklahoma State University 201 Business Building Stillwater, OK 74078-4011 405-744-5064 spears.okstate.edu

GREETINGS, While the high-quality teaching and outreach are often recognized, we

are pleased to share the impactful research from Spears School of Business faculty. The outstanding research by our faculty has numerous benefits, including creating academic knowledge that educates and inspires our students and assists businesses. Discover@Spears is an annual magazine that offers a look at the research many of our world-renowned faculty members are conducting. The focus of this initial issue is our impressive analytics research, with topics ranging from health care to sports analytics and everything in between. It also highlights a cluster of papers published in the Academy of Management Journal and Strategic Management Journal by Aaron Hill. We also note several other recent publications, awards and recognitions for faculty and graduate students, and recent research-related events. The Spears School’s commitment to excellence is well recognized (spears. okstate.edu/about/rankings), with four awards from U.S. News & World Report in 2016, including Best Online Grad Business Program, Best Online MBA Programs, Best Online Veterans Grad Business Program and Best Online Veterans MBA Program. We are also committed to improving the world around us, made apparent by our commitment to social entrepreneurship and global initiatives. We dive into our master’s and doctoral programs to demonstrate the diversity of concentrations one can undertake at the Watson Graduate School of Management in the Spears School of Business at Oklahoma State University. Career services, distance learning options, scholarships and a multitude of student organizations engage all students. We are proud of our accomplished faculty and the outstanding research and teaching they provide that is making a difference in Oklahoma and around the world. We look forward to sharing their successes and impactful research with you through this magazine. All the best,

Oklahoma State University, in compliance with Title VI and VII of the Civil Rights Act of 1964, Executive Order 11246 as amended, and Title IX of the Education Amendments of 1972 (Higher Education Act), the Americans with Disabilities Act of 1990, and other federal and state laws and regulations, does not discriminate on the basis of race, color, national origin, genetic information, sex, age, sexual orientation, gender identity, religion, disability, or status as a veteran, in any of its policies, practices or procedures. This provision includes, but is not limited to admissions, employment, financial aid, and educational services. The Director of Equal Opportunity, 408 Whitehurst, OSU, Stillwater, OK 74078-1035; Phone 405-744-5371; email: eeo@okstate.edu has been designated to handle inquiries regarding non-discrimination policies. Any person (student, faculty, or staff) who believes that discriminatory practices have been engaged in based on gender may discuss his or her concerns and file informal or formal complaints of possible violations of Title IX with OSU’s Title IX Coordinator 405-744-9154. / This publication, issued by Oklahoma State University as authorized by Vice Dean for Graduate Programs and Research, was printed by Royle Printing Company at a cost of $6,363.36. 7M / (2016 08 #6581.

Ken Eastman, Ph.D. DEAN, SPEARS SCHOOL OF BUSINESS

Ramesh Sharda, Ph.D. VICE DEAN, G R A D UAT E P R O G R A M S AND RESEARCH WAT S O N G R A D UAT E S C H O O L O F M A N AG E M E N T


A publication of Oklahoma State University Spears School of Business • Vol. 1 , No. 1 , Fall 2016

CONNECTIONS VIA ANALYTICS

12

Oklahoma State University’s Spears School of Business has been leading the way in analytics … since before it was even a thing.

4

8

10

Office Politics

Personal Devices @Work …

… Because We’re Addicted

Wonder why some colleagues get away with everything but murder in the office? Check their production levels, says Rebecca Greenbaum.

As companies strive to keep up with technology, they also struggle with letting employees bring personal electronics to work.

Bryan Hammer’s research is discovering the answer to mobile phone addiction may be as complex as any other addiction.

INDEX

24 Awards and Honors

26 Journal Publications

28 Faculty Research

30 Editorial Input


Ethics vs. Performance Greenbaum’s research finds employee productivity can trump colleagues’ concerns BY A R I E L W E S T

“Basically, if you perform well and bring a lot to the table for a company, your unethical acts are more likely to be overlooked.” Ever experience a co-worker who is ethically challenged — and nobody in the office seems to care? As long as Mr. Ethically Challenged is also Mr. High Producer, that’s to be expected, according to Rebecca Rebecca Greenbaum Greenbaum’s research. The OSU Department of Management associate professor’s research about unethical behavior in the workplace has been accepted for publication in Personnel Psychology. Greenbaum’s project, “‘I Don’t Want to Be Near You, Unless …’: The Interactive Effect of Unethical Behavior and Performance onto Relationship Conflict and Workplace Ostracism,” investigates when and why employees’ unethical behaviors may be tolerated and how high job performance may provide motivation to ignore moral violations.

4 DISCOVER @ SPEARS SCHOOL OF BUSINESS

“The general trend is to ostracize employees who commit unethical acts,” Greenbaum says. “But what we found that was interesting is that co-workers will tend to make exceptions for high-performing employees. “Basically, if you perform well and bring a lot to the table for a company, your unethical acts are more likely to be overlooked.” Greenbaum’s research focused on the social implications and consequences of unethical behavior in the workplace. She surveyed more than 350 employee/ supervisor pairs at two universities, as well as more than 300 full-time employees during her project. “As humans, we have grown to understand the benefits of working together, and we abide by social and moral norms,” Greenbaum says. “If you are a high performer for the company but tend to, say, falsify receipts or lie on an expense report, people will tend to overlook that because you contribute to the company’s profitability. It’s the opposite if you are an unethical, low performer. Co-workers will tend to socially reject and ignore you, causing a lot of relationship conflict. There are more negative consequences if you don’t bring a lot to the company’s table.” @


Rebecca L. Greenbaum is an associate professor in the Department of Management and holds the William S. Spears Chair in Business Administration in the Spears School of Business at Oklahoma State University. She received her doctorate from the University of Central Florida in 2009. Her research interests include behavioral ethics, dysfunctional leadership, organizational justice and workplace deviance. Her research has appeared in the Academy of Management Journal, Human Relations, Journal of Applied Psychology, Journal of Business Ethics, Journal of Organizational Behavior, Journal of Management, Organizational Behavior and Human Decision Processes and Organizational Psychology Review.

PHOTO: GETTY IMAGES

“ T H E G E N E R A L T R E N D I S TO O ST R AC I Z E E M P LOY E E S W H O CO M M I T U N E T H I C A L AC TS … B U T … CO -WO R K E R S W I L L T E N D TO M A K E E XC E P T I O N S FO R H I G H - P E R FO R M I N G E M P LOY E E S .” — R E B E CC A G R E E N B AU M

5 SPEARS.OKSTATE.EDU


Lobbying for a Piece of the Pie Hill studies the maneuvering of government BY A R I E L W E S T

“There are two main ways a firm can influence government policy legally. One is through making campaign donations, and the other is through lobbying.”

Aaron Hill

Government lobbying can be a bit of a touchy subject these days. OSU Department of Management’s Aaron Hill decided to scientifically look into it anyway. His research focuses on how firms are affected by the personal characteristics and compensation of influential individuals such as executives and politicians. Along with colleagues, his most recent research topics include the effects of political connections and politicians’ stockholding on firms. “There are two main ways a firm can influence government policy legally,” Hill says. “One is through making campaign donations, and the other is through lobbying. In one paper, we look at how the breadth of lobbying investment and the political connections relate to better firm performance and the benefits firms receive by practicing lobbying. “We investigate how firms target that lobbying expenditure and the employees — typically current or former government employees — that might make lobbying more effective. In another paper, we look at another firm-government relationship that stems from the politician — when politicians purchase stock in firms in which they also govern.”

6 DISCOVER @ SPEARS SCHOOL OF BUSINESS

In the first paper, Hill found that targeting more government entities returns benefits to firms, but the relationship flattens if the targeting is too broad. But at the same time, having better connections with government affects this relationship. In the second paper, Hill found that firms reduce their lobbying of members of Congress who buy their stock. “The more connections with the government, the more benefits received, but you don’t want to spread your lobbying investments too thin across multiple entities or the connections cannot be as effective,” Hill says. “At the same time, the implication of members of Congress purchasing stock is that they have a material interest in the performance of the firms they legislate — thus, firms do not need to attempt to influence policy via lobbying because the politician’s interests are aligned with the interests of the firms. “It’s kind of a gray area of the law; it’s a market. You donate to my campaign, and I’ll act on your behalf in the market to promote your interests. At the same time, purchasing stock on the market also creates incentives for politicians to promote the interests of the firms in which they own stock. The question is if and how we should regulate this. We should be worried about politicians investing in companies and passing legislation in favor of that interest.”


ART: HARLEY SCHWADRON / CARTOON STOCK

“ W E CO U L D D O A B E T T E R J O B O F L E G I S L AT I N G T H E S E CO N F L I C TS O F I N T E R E STS .” — AARON HILL

A suggestion Hill offered is blind trusts and more transparency, stressing that lobbying and politician stockholding is not a political party issue. “We could do a better job of legislating these conflicts of interests as we have with the judicial and executive branches and being more transparent on behind-thescenes maneuvering in Congress that is often hard to track. “The issue of the lack of transparency we see in the U.S. is happening in other parts of the world as well. We should be concerned with politician transparency and conflicts of interest; it will make for a better government.” @

Aaron D. Hill is an associate professor and holds the William S. Spears Chair in Business Administration at Oklahoma State University. His primary research focuses on understanding how the personal characteristics and situational factors of both executives and other key employees work both independently and in concert to affect firm-level outcomes. Hill’s research has examined executives at individual and collective levels, including founders and chief executives as well as members of top management teams and boards of directors. In particular, he has published research addressing the effects stemming from executive self-concepts such as narcissism and hubris/overconfidence; the implications of compensation designs and comparisons; and the mobility of executives and other key employees across organizations. As secondary research interests, Hill investigates corporate political activity and measurement within executive research.

7

SPEARS.OKSTATE.EDU


With Personal Technology Everywhere … Research finds benefits to letting devices into workplaces. Here’s how to do it safely. BY A R I E L W E S T

Companies strive to not only keep up with technology professionally, but to regulate its personal usage in the workplace as well. “People have their personal phones on them at all times,” says Zachary Steelman, an assistant professor of Management Science and Information Systems at OSU’s Spears School of Business. “Companies would have Zachary R. Steelman 26-page policies about [not using] personal technology in the workplace, but employees brought them anyway because of the accessibility and ease of use a personal device brought. People just want to do their job, and they will do what they need to do to do it. “The goal [with this project] was to develop a working model organizations could use to help bridge this gap.” Steelman and co-authors Mary Lacity of the University of Missouri-St. Louis and Rajiv Sabherwal of the University of Arkansas have written “Charting Your Organization’s Bring-Your-Own-Device Voyage” in the MIS Quarterly Executive. The article introduces a four-wave model for organizations to develop their own bring-your-own-device policies at their own pace. Steelman, Lacity and Sabherwal conducted personal interviews with companies large and small to help form the model. Each stage reflected changes in policies and updates to security protocol. “Your first stage is to ‘Drop a Light Anchor,’ test the waters with a limited rollout,” Steelman says. “Then, you can ‘Increase Hull Speed’ and expand the BYOD adoption to include more positions in the company.

8 DISCOVER @ SPEARS SCHOOL OF BUSINESS

The third step is to ‘Set Loose the Sails’ and actually encourage the widespread adoption to develop that connected workforce. Then, ‘Make Way for New Waters’ and let your employees lead the charge for new innovations.” They also included a helpful tip for each stage for employers to keep in mind in rolling out the model: 1. EXPLORE OPPORTUNITIES BY TESTING THE WATERS OF BYOD INITIATIVES. Encourage employees to use their own devices to perform organizational tasks so that some of the issues and opportunities involved will begin to surface. 2. BALANCE FREEDOM, CONTROL,

COMPATIBILITIES AND SECURITY IN TECHNOLOGY CHOICES. Address several policy and infrastructure issues to ensure that all devices accessing the corporate network remain secure and compatible. 3. PROVIDE INCENTIVES FOR WIDESPREAD BYOD ADOPTION. Clear incentives are required to encourage further growth across a large network of users. Most employees need incentives to motivate them to pay for their own technologies for use at work and corporate devices. Monetary incentives are insufficient. Organizations must also provide access to apps that increase productivity or employee well-being. A good way of doing this is to establish an in-house app store.


PHOTO: GARY LAWSON / UNIVERSITY MARKETING

4. ENCOURAGE EMPLOYEES TO INNOVATE. As employees regularly use their own devices at work during the fourth wave of the BYOD voyage, organizations will start to see significant productivity gains as they adjust their work and personal time throughout the day to efficiently and effectively manage their time. It is at this point that a fundamental shift in organizational mentality is needed to provide an IT infrastructure that fosters employee innovation. Network monitoring technologies can identify the personal technologies that employees are using to improve their productivity and create innovative solutions. Employees will seek additional ways to use their productive time through new applications and requests for new technologies, which can lead to further productivity gains across the organization.

All the organizations Steelman, Lacity and Sabherwal interviewed had shifted away from a hard stance against employee-owned devices on the job to embracing the productivity and innovation of BYOD. Benefits include task efficiency, organizational cost savings and a rise in productivity. @

“ P E O P L E J U ST WA N T TO DO THEIR JOB, AND THEY W I L L D O W H AT T H E Y N E E D TO D O TO D O I T.” — Z AC H A RY R . ST E E L M A N

Zachary R. Steelman is an assistant professor of Management Science and Information Systems in the Spears School of Business at Oklahoma State University. His research interests include the selection, development and management of IT portfolios for individuals, teams and organizations, specifically within the context of IT consumerization. Additionally, he has examined the “dark side of IT” in a variety of projects, authoring or co-authoring articles appearing in MIS Quarterly, Information Systems Journal, The Americas Conference on Information Systems, and The Hawaii International Conference on System Sciences.

9 SPEARS.OKSTATE.EDU


Are we addicted to our mobile phones? A simple answer of yes doesn’t mean it’s a simple problem to solve BY A R I E L W E S T

We Americans spend about five hours on our cellphones — a third of the time we spend awake — every day. So: Are we addicted to our mobile phones? Sure looks that way. But it’s more than a simple yes, as OSU Management Science and Information Systems assistant professor Bryan Hammer is discovering. He has long been interested in the Bryan Hammer digital age. His interest reaches back to high school, when he served as an assistant network technician for GE Medical Systems and a programmer for Intel. He has researched topics that range from health analytics to privacy and security in social media, but his most recent topic is a subject that anyone over the age of 12 can identify with: mobile phone addiction. “One of the implications is that individuals can’t consciously regulate their usage once they surpass a certain time limit; thus, addiction can occur,” Hammer says. “This inability to regulate usage impacts work performance and relationships. That’s similar to what you see in pornography addiction.” Hammer’s forthcoming article, “Good Habits Gone Bad: Explaining Negative Consequences Associated with the Use of Mobile Phones from a Dual-Systems Perspective” in the Information Systems Journal, dissects the differences between conscious (reflective) and subconscious (reflexive) mobile phone usage. Co-authored by Amr Soror, Fred Davis, Moez Limayem and OSU professor Zach Steelman, the article looks into the usage habits of individuals versus their abilities to regulate their usage.

10

PHOTO: HEATH SHELTON

DISCOVER @ SPEARS SCHOOL OF BUSINESS

“We looked at two types of usage: frequency and duration,” Hammer says. “What we found was that the reflexive process is much more powerful when it comes to a single duration of use — basically, individuals were coasting while using their phones. But when it comes to the frequency of use, the conscious and subconscious processes were tied, which was really interesting.” Hammer says this addiction can affect relationships and work habits, and users may need help to free themselves of it. He’s not suggesting a patch or a selfhelp group, though. His advice is aimed at software developers: Create an application that would alert users to the duration of their use, which would help break up the amount of time an individual spends on a mobile device. With more and more companies allowing employees to bring their own devices to work, the need for an application to help regulate this usage is evident. Hammer says current apps aren’t yet effective. “The problem with current apps is that they don’t differentiate between phone addiction and app addiction,” Hammer says. “Are people addicted to their mobile phone, no matter what they’re doing, or are they addicted to a specific app? This is what we are trying to tease out in our research.” @


PHOTO: GETTY IMAGES

“ ( T H E ) I N A B I L I T Y TO R E G U L AT E U SAG E I M PAC TS U S … S I M I L A R TO W H AT YO U S E E I N … A D D I C T I O N .” — B RYA N H A M M E R

Even Pistol Pete can’t put his cellphone down!

Bryan Hammer is an assistant professor in the Department of Management Science and Information Systems at Oklahoma State University’s Spears School of Business. While simultaneously obtaining bachelor’s and master’s degrees in information systems management from Brigham Young University in 2008, he served BYU as a web consultant and an IT auditor, which furthered his interest in privacy and security. In 2012, he received his doctorate in business administration from the University of Arkansas and began teaching MSIS courses at OSU in 2013.

11 SPEARS.OKSTATE.EDU


Connections Via Analytics OSU continues to lead the way in data mining developments S TO R I E S BY A R I E L W E S T

Analytics was cool at the Spears School of Business at Oklahoma State University before … well, before there was such a thing as analytics.

It all began when the Spears School pioneered the use of neural networks in business. Neural networks are loosely based on the way scientists think the human brain works; the networks “learn” from data experiences and create connections to be used later. Vice Dean Ramesh Sharda and Management Science and Information Systems department head Rick Wilson explored applying this “biologically inspired statistical tool” and other artificial intelligence (data mining) techniques in data analytics to boost OSU to become one of the top research institutions in the region. Today, the Spears School has two master’s programs (business analytics and information systems-data science) that prepare graduates to lead such technologies in major organizations around the world. In addition, many research projects and initiatives are underway.

RS

SPEARS RW KE

12 DISCOVER @ SPEARS SCHOOL OF BUSINESS


M.S.

BA ISDS

The three types of analytics — descriptive (what happened in the past), predictive (what is going to happen in the future), and prescriptive (what should we do about this) — continue to be researched at Oklahoma’s premier land-grant institution. Focuses range from health analytics to sports analytics to entertainment analytics and more. All of the topics are connected by the use of advanced data mining models. In this issue of Discover@Spears, we highlight some recent projects by several Spears School faculty members. Turn the page to enjoy their stories.

PREDICTIVE DESCRIPTIVE

A N A LY T I C S PRESCRIPTIVE

13 SPEARS.OKSTATE.EDU


Connections Via Analytics

Starting It All Spears professors trace OSU’s neural network leadership to early research

“ I T I S F U N TO B E E X P LO R I N G T H E U S E O F N E W T E C H N O LO G I E S .” — R A M E S H S H A R DA Rick Wilson arrived at Oklahoma State University in 1990 and began working with veteran faculty member Ramesh Sharda. The pair teamed up on a research project that ultimately led to the article, “Bankruptcy Prediction Using Neural Networks,” in Decision Support Systems in 1994. Technology has changed many times over the 20-plus years since, but that article lives on. It has been recognized as one of the most-cited research papers on neural networks in business. The management science and information systems professors’ work was recently listed as the third-most cited paper in the past two decades in “Artificial Neural

14 DISCOVER @ SPEARS SCHOOL OF BUSINESS

Networks in Business: Two Decades of Research,” by Michal Tkac and Robert Verner in Applied Soft Computing (Volume 38, January 2016, pages 788-804). “I’ve spent most of the last 20 years here at OSU in administrative positions, so I haven’t focused on research projects as I did back in the day,” says Wilson, who has been the department chair for the MSIS department since its founding in 2002. “It was a shock to see our paper so high, yet we still see new papers citing it as the basis for future and ongoing research projects. It is rewarding to know that Ramesh and I played a substantive role in this line of important practical research in the analytics field.”

The article garnered attention immediately upon its 1994 publication as the first research paper that used a sound and thorough experimental design to study the usefulness of neural networks from the artificial intelligence field. “Neural networks are simply brain-inspired statistical tools, but few understood their potential 20-plus years ago,” Wilson says. The “Bankruptcy Prediction Using Neural Networks” paper systematically analyzed neural network statistical capabilities, showing it could classify features of bankrupt and non-bankrupt firms better than existing traditional tools. It was a case of artificial intelligence being taken out of the lab and put into practice.


Rick Wilson is the W. Paul Miller Professor of Business Administration and the head of the Department of Management Science and Information Systems. Wilson has been published in many journals such as Decision Support Systems, the International Journal of Management and Decision Making, and the

Wilson received a bachelor’s in computer science and engineering from the University of Nebraska-Lincoln, where he later completed his doctorate in management information systems. He joined OSU as a faculty member in 1990 and became the head of MSIS when the department was created in 2002.

International Journal of Information and Computer Security.

In 1990, Sharda and OSU doctoral student Marcus Odom presented a paper on exploring the use of neural networks in bankruptcy prediction problems at the International Joint Conference on Neural Networks. That paper

led to the research in Sharda and Wilson’s 1994 paper. “It is fun to be exploring the use of new technologies, and gratifying to receive such recognition,” Sharda says. “Of course, having students like Marcus and colleagues like Rick makes it more possible to do high-quality work.”

Today, the use of neural networks as an analytics or data science tool is relatively common, but the OSU professors’ paper in 1994 was one of the first to show its potential use. “Sometimes the general public may not understand business school research,” Wilson says. “Our neural network work is an example of how research on new tools and processes in the academic setting can have a direct and positive impact on business practice. And clearly, this type of research finds its way into the classroom, better preparing our students. This is the land-grant mission exemplified.” @

Ramesh Sharda is the Chuck and Kim Watson Chair, Regents Professor of Management Science and Information Systems, ConocoPhillips Chair in Technology Management and Vice Dean of the Watson Graduate School of Management in the Spears School of Business at Oklahoma State University. He has co-authored two textbooks (Business Intelligence and Analytics: Systems for Decision Support, 10th edition, Prentice Hall, and Business Intelligence: A Managerial Perspective on Analytics, 3rd Edition, Prentice Hall).

His research has been published in major journals in management science and information systems including Management Science, Operations Research, Information Systems Research, Decision Support Systems, Interfaces, INFORMS Journal on Computing, and many others. He is a member of the editorial boards of journals such as Decision Support Systems, Decision Sciences and Information Systems Frontiers. He is currently the executive director of Teradata University Network and received the 2013 INFORMS HG Computing Society Lifetime Service Award.

15 PHOTOS: GARY LAWSON / UNIVERSITY MARKETING SPEARS.OKSTATE.EDU


Connections Via Analytics

Improving Health Care Delen works to add data to life-saving treatments

“ E V E RY Y E A R , T H O U SA N D S O F PAT I E N TS D I E WA I T I N G FO R AN ORGAN WHILE ORGANS A R E B E I N G D I S C A R D E D FO R A VA R I E T Y O F R E AS O N S .” — DURSUN DELEN

For more than 15 years, Dursun Delen has been a key figure in analytics research at the Spears School. Delen’s central focus for the past five years has been health care analytics. As the director of research for the Center for Health Systems Innovation at OSU, Delen has sought to improve the health care sector by converting vast amounts of health care and medical data into actionable insights and knowledge. He has been a proponent of this evidencebased management philosophy, which could lead the health care

16 DISCOVER @ SPEARS SCHOOL OF BUSINESS

sector to diagnose, manage and treat more effectively while saving more lives and money. “The ultimate goal is to save more lives,” Delen says. “We have the problems, we have the data, and we have the processing power. When we put them together, we can better the processes and systems that govern health care through innovative use of analytics.” As a research center established within OSU, CHSI and Delen have focused on identifying and improving health care in Oklahoma with a specific emphasis on rural

Oklahoma and Native American health care systems and patient populations. “One of the primary research focus areas for CHSI is readmission,” Delen says. “It is part of the Affordable Care Act to control readmission rates for certain diagnostics/treatments; otherwise you won’t get fully reimbursed. Health care is probably the least efficient system in the United States, so we are looking to improve it by data and analytics. “There are numerous criteria we focus on when looking at the data, such as patient demographics,


geographic location, illness and symptoms, and the hospital’s characteristics. Can you predict who is likely to be readmitted? That’s why we are pushing for evidence-based management and medicine. “The health care sector currently runs off of an opinion-based allocation philosophy, where doctors diagnose and treat patients based on their limited past experiences, all of which is done with good intentions. However, we now have the means and resources to help health care professionals better diagnose and treat patients. This will lessen the financial burden on the health care system.” Although Delen has worked in a wide variety of domains, ranging from the entertainment industry

to manufacturing and financial markets to sports predictions, his prime focus has been in health analytics. Previously, he published a variety of research projects where he identified patterns to improve the diagnoses and prognoses for cancer patients. Delen’s top example for high-impact analytics research is the lung transplantation process, which is largely managed by the United Network for Organ Sharing. “Every year, thousands of patients die waiting for an organ while organs are being discarded for a variety of reasons,” Delen says. “Currently, you cannot get a transplant without going through UNOS. They govern who gets what. Even if you’re a millionaire, you cannot get an organ within the United States

without its allocation policies allocating it to you, which is based on experiences, opinions and good intentions. It’s not optimal. Opinion-based allocation was good when we did not have the data, but now we can do better.” In his research, Delen proposes an evidence-based allocation algorithm based on application of the data analytics pulled from medical records. “The algorithm better identifies organ-to-recipient matching,” Delen says. “In our research, we show this analytics-driven matching algorithm could have saved 10 percent more lives of lung transplant patients in the last 10 years.”@

Dursun Delen is a Regents Professor and holds the Patterson Foundation Chair and William S. Spears Chair in Business Administration in the Spears School of Business at Oklahoma State University. Delen completed his bachelor’s and master’s degrees in his home country of Turkey before traveling to the United States to finish his doctorate in industrial engineering and management at Oklahoma State University in 1996. Prior to his appointment as an assistant professor of management science and information systems at OSU in 2001, he worked for a privately owned research and consultancy company, Knowledge Based Systems Inc., in College Station, Texas, as a research scientist for five years, where he led a number of decision support, information systems and advanced analytics research projects funded by federal agencies, including the Department of Defense, NASA, the National Institutes of Standards and Technology and the Department of Energy. He has traveled all over the world as an invited keynote speaker for conferences, Fulbright Scholar or visiting professor. He has been serving on more than a dozen journal editorial boards as an editor in chief, senior editor, associate editor or editorial board member. He has published more than 100 research articles and seven books since his academic appointment at OSU in 2001.

PHOTO: PHIL SHOCKLEY / UNIVERSITY MARKETING

17 SPEARS.OKSTATE.EDU


Connections Via Analytics

Using data analytics in marketing Chakraborty finds way to distill audience information

“ … T H E M O D E L’ S P R E D I C T I V E P E R FO R M A N C E , … O F T E N T R A N S L AT E S I N TO B I G R E A L I Z AT I O N BY TA R G E T I N G T H E R I G H T P E O P L E .” — G O U TA M C H A K R A B O R T Y

Marketing professor Goutam Chakraborty has focused on two types of marketing analytics research with his master’s students: methodical improvement and predicting specialized events. Methodical improvement aims to improve on a technique and add knowledge that hasn’t yet been uncovered, which is important to companies’ marketing efforts. Chakraborty dives into an example

18 DISCOVER @ SPEARS SCHOOL OF BUSINESS

of such improvement in his paper, “Improving Performance of the Memory-Based Reasoning Model Using Weight of Evidence-Coded Categorical Variables.” Chakraborty and his students took the memory-based reasoning model, which automates the classification of cases, and looked into why it couldn’t properly handle non-numerical data (categorical variables) such as gender and marital status,

as input variables. The MBR model applies the memories of past experiences in classifying a new record by finding experiences similar to it and combining the results to arrive at a solution, making the model casebased instead of explanation-based. “The goal of this research was to drive focused application of data and tell an interesting story with that data, as well as lower the misclassification rate,” Chakraborty says.


“The problem is automated systems like the MBR model can’t handle the non-numerical data. Those non-numerical data are usually converted via dummy coding, which creates problems with discontinuity and over-fitting.”

PHOTO: GARY LAWSON / UNIVERSITY MARKETING

To solve this problem, Chakraborty and his students introduced the weight of evidence coding concept borrowed from credit risk models. The WoE coding captures the relative response of the target for each group level of a categorical input variable. The WoE then replaces the group categorical levels with a unique pattern of responses that will derive the greatest difference.

“Just by applying the WoE coding to the MBR model, we improved the misclassification rate by 3.8 percent and sensitivity by 2 percent,” Chakraborty says. “While those may seem like small percentage improvements in the model’s predictive performance, it often translates into big realization by targeting the right people for marketing offers.” @

Goutam Chakraborty is a professor in the School of Marketing and International Business at Oklahoma State University. He also serves as the coordinator of the master’s degree in Business Analytics program. He received a master’s in applied statistics and a doctorate in marketing from the University of Iowa in 1991. He joined OSU in 1991 and has primarily taught quantitative marketing courses for graduate and undergraduate students. His research has been published in journals such as the Journal of Business Research, Psychology and Marketing, International Journal of Bank Marketing and Journal of Interactive Marketing.

19 SPEARS.OKSTATE.EDU


Connections Via Analytics

Improving Lie Detection Hammer’s research is expanding truth discovery to the internet

“PEOPLE ARE LESS EFFICIENT I N T H E I R CO M M U N I C AT I O N W H E N T H E Y L I E … .” — B RYA N H A M M E R

20 DISCOVER @ SPEARS SCHOOL OF BUSINESS


Mention deception detection and what comes to mind? Ah, yes, your favorite TV crime drama — sweaty palms, palpitating heart, the prodding detective and the polygraph attached to a trembling criminal suspect (but we all know he did it!). With the growth of the internet and social media, it’s becoming more and more important to differentiate between what is factual and what is false online. Management Science and Information Systems assistant professor Bryan Hammer and his master’s students delve into bringing the deception detection accuracy of a polygraph to the digital realm in forthcoming research that has been accepted for the Decision Sciences Institute. “We are presented with a bit of a problem when it comes to information on the internet: What is true, what isn’t true, and how do you know?” Hammer says. “When you cross over into the digital realm, you lose all of the biological and contextual clues that you can detect and measure with a polygraph and observation.”

Hammer uses network analysis and graph theory to build a network of information to detect lies online. Each node is connected to a word and displays the word’s relationship with other words in the web. This web shows how words relate to each other when used in certain phrases. Within the web, Hammer uses network efficiency to begin detecting the lies. “It takes more [brain] bandwidth to lie; you have to use your conscious processes to lie, which are slower and require more energy, while telling the truth is just your subconscious relaying the information, using less energy,” Hammer says. “People are less efficient in their communication when they lie because they have to think harder to come up the words they are using in the text, and the conversation becomes more disjointed.”

Hammer’s research group used Amazon product reviews to test their model. They tested the connectedness of the words and phrases in each review to detect lies and found that while the raw idea behind the lie is solid, the additional parts don’t necessarily line up. The model, still in the adjusting and assessing stage, has achieved an 87 percent accuracy rate. “The next step is to test the model against rehearsed lies,” Hammer says. “Emotion and sarcasm have been difficult to tease out so far, so we plan on enlisting people to come up with elaborate lies to try to trick the model. It’s definitely in its growing stages right now, but this has the potential to really help validate information online.” Spears School and MSIS faculty have been key players in research in deception detection. Associate professor David Biros and department chair Rick Wilson have published papers based on this research. @

21 SPEARS.OKSTATE.EDU


Connections Via Analytics

Easing Privacy Concerns Sarathy develops data masking technique

“ B E L I E V E I T O R N OT, H I PA A P R I VAC Y RULES PROHIBIT THE INSURANCE D I V I S I O N F R O M CO M B I N I N G PAT I E N T DATA F R O M U P M C E XC E P T FO R C E R TA I N S P E C I F I C AC T I V I T I E S .” — R AT H I N D R A SA R AT H Y

While analytics and data mining are booming, they also come with a dark side: They can be used to compromise privacy. Many organizations are cautious about sharing data and reaping the benefits of analytics because they are afraid of violating the confidentiality of their customers’ data. Enter, data masking for analytics.

22 DISCOVER @ SPEARS SCHOOL OF BUSINESS

“What would be useful is to come up with a procedure for organizations to mine data while preserving the privacy of their customers,” says MIS graduate coordinator Rathindra Sarathy. “For example, the company should be able to provide masked data to analysts that contains all the important characteristics of the original data, thereby providing analytical value

when analyzed. At the same time, the masking should preserve the privacy of the individuals to whom the data belong. My research involves precisely this problem. I have developed, in conjunction with Dr. Krish Muralidhar at the University of Oklahoma, procedures that enable such privacy-preserving data mining. In fact, one of these is a patented procedure jointly owned by OSU.”


PHOTO: GARY LAWSON / UNIVERSITY MARKETING

Rathindra Sarathy holds the Ardmore Chair of Business Administration and is the graduate coordinator of the master’s degree in the management information systems program. The professor obtained an engineering degree in India and a doctorate in business analysis from Texas A&M University. He has received the OSU Regents Distinguished Research Award twice and has published in numerous fields, including information systems, computer science, operations research and management science, decision science and statistics.

Sarathy’s recent paper in Decision Support Systems has shown that it is possible for two organizations to expand their analytical capabilities greatly by sharing masked data on their common customers. Consider a health care scenario where an organization like the insurance division of the University of Pittsburgh Medical Center (UPMC) wishes to combine patient data with insurance data on the same patients from the University of Pittsburgh Medical Center to improve its prediction models. “Believe it or not, HIPAA privacy rules prohibit the insurance division from combining patient data

from UPMC except for certain specific activities,” Sarathy says. “Our procedure provides a way to enable this sharing without violating privacy rules.” The procedure has two phases. In the first phase, the two companies securely identify the records belonging to their common customers. Then each masks the data they possess, using the patented procedure developed by Sarathy and his co-authors, before sharing it with the other party. “What we end up with is greatly expanding the knowledge base for each organization by providing

greater data to each for analytics,” Sarathy says. “The insurance division learns more about the health profile of the patients, and the hospital learns more about the financial and demographic profile of the patients. At the same time, confidentiality is not compromised because neither organization used original data belonging to the other.” According to Sarathy, this area of secure analytics is still in its infancy. “I see myself working in this area until I retire,” Sarathy says. “There is so much to be done, and we have only just begun scratching the surface.” @

23 SPEARS.OKSTATE.EDU


Research Awards and Honors Accounting

School of Entrepreneurship

2016 Richard W. Poole Research Excellence Award: Associate professors Bradley Blaylock and Angela Spencer.

Online Colleges.com named the School of Entrepreneurship the top online Entrepreneurship program in June 2016.

2015 Richard W. Poole Research Excellence Award: Associate professor William Schwartz and Assistant professor Bradley Lawson.

In February 2016, the school, in collaboration with the OSU College of Engineering, received a $300,000 grant from the National Science Foundation to assist students in creating start-up businesses.

Head of Accounting Robert Cornell received the 2015 Outstanding Educator Award from the Oklahoma Society of Certified Public Accountants.

Economics and Legal Studies Growth and Change: A Journal of Urban and Regional Policy ranks the department as the sixth most prolific institution in the U.S., based on publications in the top 10 regional science journals, and 17th worldwide.

The online master’s in entrepreneurship ranks second in the Most Affordable Top-Ranked Online MBS Entrepreneurship Programs from The Best Master’s Degrees. 2016 Richard W. Poole Research Excellence Award: Regents professor Robert Baron and Assistant professor Brandon Mueller.

Finance

Research Papers in Economics ranks the department in the top 10 percent of economic institutions worldwide.

In May 2015, professor Betty Simkins was recognized as a founding editor for the Journal of Commodity Markets.

Regents professor Dan Rickman ranks second in regional science publications among all U.S. researchers. He was recently named president for 2016 of the North American Regional Science Council.

2016 Richard W. Poole Research Excellence Award: Associate professor and finance Ph.D. coordinator Ali Nejadmalayeri, professor Ramesh Rao and Assistant professors Qin “Emma” Wang and Jun Zhang .

Associate professor John Winters ranks 10th in regional science publications among all U.S. researchers. In March 2015, he received the Miernyk Medal, awarded annually to the first author of the best Southern Regional Science Association conference paper. 2016 Richard W. Poole Research Excellence Award: Associate professors Laurie Lucas and John Winters . 2015 Richard W. Poole Research Excellence Award: Professor J.B. Kim.

24 DISCOVER @ SPEARS SCHOOL OF BUSINESS

Management Department head James Pappas received the Excellence in Distance Learning Teaching — Silver Award at the United States Distance Learning Association National Convention in May 2016.


Associate Chair of Management Debra Nelson was finalist for the annual RosaBeth Moss Kanter Award for Excellence in Work-Family Research. Professor Craig Wallace was named a fellow of the Society for Industrial and Organizational Psychology in 2016.

A paper titled “Social Media for Nowcasting the Flu Activity: Spatial-Temporal and Text Analysis,” co-authored by Amir Hassan Zadeh, Hamed Zolbanin and OSU’s Ramesh Sharda and Dursun Delen , won the Best Paper Award at the Business Analytics Congress in 2015.

2016 Richard W. Poole Research Excellence Award: Associate professors Rebecca Greenbaum , Aaron Hill and Cynthia Wang , and assistant professor Jason Kiley.

2016 Richard W. Poole Research Excellence Award: Regents professor Dursun Delen, professor Rathindra Sarathy, associate professors David Biros and JinKyu Lee and assistant professor Andy Luse.

2015 Richard W. Poole Research Excellence Award: Professor Craig Wallace, associate professor Federico Aime and assistant professor Alexis Smith .

Biros also received the Best Paper Award at the 11th Midwest Association of Information Systems Conference in May 2016.

Management Science and Information Systems In May 2015, OSU was recognized as a National Center of Academic Excellence in Cyber Defender Education for the academic years of 2014 – 2020 by the National Security Agency and the Department of Homeland Security. Department head Rick Wilson and Vice Dean Ramesh Sharda ’s “Bankruptcy Prediction Using Neural Networks,” which appeared in Decision Support Systems in 1994, is the third most cited paper in the world, according to Applied Soft Computing in January 2016.

Sarathy also received the OSU Regents Distinguished Research Award in 2016.

Marketing 2016 Richard W. Poole Research Excellence Award: Professor Tom Brown and Assistant professors Zachary Arens and Steven Shepherd . 2015 Richard W. Poole Research Excellence Award: Assistant professor Ji Hoon Jhang.

The master’s degree program in Management Information Systems is 29th in the Best Master’s Rankings in North America by Eduniversal.com in 2015-16. The online master’s in Management Information Systems program is 14th in the Top 50 Online Master’s Degrees in Information Technology Management by Top Management Degrees in 2015.

25 SPEARS.OKSTATE.EDU


Major Journal Publications Spears School of Business faculty members work on research in many areas and publish frequently in top-tier and other journals. Below is a list of papers that appeared in top-tier departmental journals in 2015-2016. In addition, faculty members published 118 other papers and presented 87 research papers at conferences through 2015-2016, with many leading to awards and recognition. For a complete list of publications, visit spears.okstate.edu/research.

Accounting Bradley Lawson , assistant professor, and co-author D. Wang, “The Earnings Quality Information Content of Dividend Policies and Audit Pricing,” Contemporary Accounting Research, 2015. William Schwartz , associate professor, and co-authors John Campbell and Jimmy Downes, “Do Sophisticated Investors Use the Information Provided by the Fair Value of Cash Flow Hedges?” Review of Accounting Studies, 2015.

Economics and Legal Studies Mehtabul Azam , assistant professor, and co-author G. Kingdon, “Assessing Teacher Quality in India,” Journal of Development Economics, 2015. He also authored “Impact of Private Secondary Schooling on Cognitive Skills, Evidence from India,” Education Economics, 2015; “Intergenerational Occupational Mobility Among Men in India,” Journal of Development Studies, 2015; “Private Tutoring, Evidence from India,” Review of Development Economics, 2015; and “A Distributional Analysis of Public Private Wage Differential in India,” Review of Labour Economics and Industrial Relations, 2015. Laurie Lucas , associate professor, and co-authors Adam Maarec and John Morton: “‘Abusive’ Acts or Practices Under the CFPA’s UDAAP Prohibition,” The Business Lawyer, 2016. With co-authors John Ropiequet and Nicole Munro, “Introduction to the 2016 Annual Survey of Consumer Financial Services Law,” The Business

Lawyer, 2016.

Entrepreneurship Robert Baron, Regents professor, co-authored “Self-Efficacy and Entrepreneurs’ Adoption of Unattainable Goals: The Restraining Effects of Self-Control,” Journal of Business Venturing, 2016; “Regulatory Modes and Entrepreneurship: The Mediational Role of Alertness in Small Business Success,” Journal of Small Business Management, 2015; and “A Review of Multilevel Regulatory Focus in Organizations,” Journal of Management, 2015.

Finance Ali Nejadmalayeri , associate professor, and co-author C.G. Lamoureux, “Costs of Capital and Public Issuance Choice,” Journal of Banking and Finance, 2015. Qin Wang , assistant professor, and co-author Jun Zhang, “Does Individual Investor Trading Impact Firm Valuation?” Journal of Corporate Finance, 2015. She also co-authored “Institutional Trading during a Wave of Corporate Scandals: ‘Perfect Payday’?” Journal of Corporate Finance, 2015; and “Local Business Cycles and Local Liquidity,” Journal of Financial and Quantitative Analysis, 2015.

26 DISCOVER @ SPEARS SCHOOL OF BUSINESS


Management Federico Aime , associate professor, and co-authors Aaron Hill, Oleg Pentrenko and Jason Ridge,

“Corporate Social Responsibility or CEO Narcissism? CSR Motivations and Organizational Performance,” Strategic Management Journal, 2016. Aime also co-authored “New venture team flexibility and its influence on innovation and performance,” Academy of Management Proceedings, 2015; and “When Much More of a Difference Makes a Difference: Social Comparison and Tournaments in CEO’s Top Teams,” Strategic Management Journal, 2015. Rebecca Greenbaum , associate professor, and co-authors Matt Quade and Oleg Petrenko, “I don’t want

to be near you, unless ...: The interactive effect of unethical behavior and performance onto workplace ostracism,” submitted to Personnel Psychology for 2016 publication. Aaron Hill, associate professor, and co-authors Oleg Pentrenko, Jason Ridge and Federico Aime, “Corporate Social Responsibility or CEO Narcissism? CSR Motivations and Organizational Performance,” Strategic Management Journal, 2016. Hill also co-authored “Do Female and Ethnically Diverse Executives Endure Inequity in the CEO Position or Do They Benefit from Their Minority Status? An Empirical Examination,” Strategic Management Journal; and “A Review of Multilevel Regulatory Focus in Organizations,” Journal of Management, 2015. Jason Kiley , assistant professor, and co-authors S.D. Graffin and J. Haleblian, “Ready, AIM, acquire: Impression offsetting and acquisitions,” Academy of Management Journal, 2016. Alexis Smith , assistant professor, and co-author S.V. Simms, “The impact of discrimination on organizations,” Oxford Handbook of Workplace Discrimination, Oxford University Press, 2015. Smith also co-authored with M. Hernandez, D.R. Avery, S. Tonidandel, M.R. Hebl, and P.F. McKay, “The role of proximal social contexts: Assessing stigma-by-association effects on leader appraisals,” Journal of Applied Psychology, 2016. Craig Wallace , professor, and co-authors Paul D. Johnson, Mickey B. Smith, OSU’s Aaron Hill and Robert Baron, “A Review of Multilevel Regulatory Focus in Organizations,” Journal of Management, 2015. Cynthia Wang , associate professor, and co-authors J. Whitson, Joongseo Kim, J. Cao and A. Scrimpshire, “Culture, mobility, and social exclusion and inclusion strategies,” Organizational Behaviour and Human Decision Processes, 2015. Her other co-author credits include: with Tushan Huang, Julena Bonner and OSU’s Rebecca Greenbaum, “Why sabotage customers? The role of moral disengagement and ethical leadership,” presented at the annual American Marketing Association’s Summer Educators Conference, 2015;

“Responses to normative and norm-violating behavior: Culture, job mobility, and social inclusion and exclusion,” Organizational Behaviour and Human Decision Processes, 2015; and “How, when, and why recipients and observers reward good deeds and punish bad deeds,” Organizational Behaviour and Human Decision Processes, 2015.

Management Science and Information Systems Dursun Delen , Regents professor, and co-authors Eyup Basti and Cemil Kuzey, “Analyzing initial public offerings’ short-term performance using decision trees and SVMs,” Decision Support Systems, 2015. Rathindra Sarathy , professor, and co-authors Krish Muralidhar and Han Li, “Secure attribute sharing of linked microdata,” Decision Support Systems, 2016. Sarathy also co-authored “A Bootstrap Mechanism for Response Masking in Remote Analysis Systems” with Muralidhar and Christine O’ Keefe, Decision Sciences, 2015.

Marketing and International Business Steven Shepherd , assistant professor, and co-authors T.L. Chartrand and G.J. Fitzsimons, “When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support Versus Reject Society’s Dominant Ideology,” Journal of Consumer Research, 2015.

27 SPEARS.OKSTATE.EDU


Spears School Faculty Research at a Glance Accounting Publications: Contemporary Accounting Research, Journal of Financial and Quantitative Analysis, Review of Accounting Studies, The Accounting Review, Journal of Corporate Accounting and Finance, Auditing: A Journal of Practice and Theory, Journal of Information Systems, Journal of International Accounting Research, Journal of Business Finance and Accounting, Issues in Accounting Education, Accounting Horizons, Journal of Accounting and Public Policy, Journal of Accountancy. Research areas: Capital markets and financial reporting, corporate taxation and tax avoidance, moral hazard and agency, compensation and incentives, valuation, auditing, energy accounting, corporate governance, analyst forecasting, earnings management, pension accounting, international accounting and national culture, leases, accounting regulation.

Economics and Legal Studies Publications: American Economic Journal: Applied Economics, The Business Lawyer, Economic Development and Cultural Change, Economics Letters, Energy Economics, Environmental and Resource Economics, Journal of Development Economics, Journal of Economic Dynamics and Control, Journal of Labor Economics, Journal of Regional Science, Journal of Urban Economics, Review of International Economics, Southern Economic Journal, Southern Law Journal. Research areas: Development, international economics, regional science, labor, education, econometrics, energy markets, utility regulation, business law, law and economics.

28 DISCOVER @ SPEARS SCHOOL OF BUSINESS

Entrepreneurship Publications: Journal of Business Venturing, Entrepreneurship Theory and Practice, Strategic Entrepreneurship Journal, Academy of Management Journal, Journal of Management, Entrepreneurship & Regional Development, Journal of Small Business Management, Journal of Management Studies, Family Business Review, Journal of Product Innovation Management, Journal of Small Business and Entrepreneurship, Journal of Small Business Strategy. Research areas: Entrepreneurial cognition, self-efficacy, opportunity recognition, feasibility analysis, business planning, free enterprise, business startups, business models, new venture team, growing a business.

Finance Publications: Journal of Corporate Finance, Review of Quantitative Finance and Accounting, Review of Financial Studies, Journal of Financial and Quantitative Analysis, Journal of Futures Markets, Journal of Empirical Finance, Journal of Financial Economics, Review of Economics and Statistics, Journal of International Money and Finance, Financial Review, Journal of Accounting and Finance, Real Estate Economics, Financial Management, Journal of Applied Corporate Finance, Journal of Banking and Finance. Research areas: Asset pricing, risk management and risk taking, corporate governance, institutional investors, stock and bond returns, capital structure and leverage, corporate debt, financial institutions, institutional ownership, shareholder activism, cost of capital.


Management Publications: Strategic Management Journal, Journal of Management, Academy of Management Journal, Academy of Management Review, Leadership Quarterly, Journal of Applied Social Psychology, Psychological Science, Organization Science, Journal of Business Ethics, Human Resource Management Review, Journal of Applied Psychology, Human Performance, Personnel Psychology, Organizational Research Methods, Human Relations, Organizational Behaviour and Human Decision Processes, Strategic Organization. Research areas: Self-regulation, behavioral ethics, leadership, extra-role behaviors, organizational politics, training and development, organizational change, organizational justice, workplace deviance, resource mobility, reputation, incentives, negotiation, corporate governance, social networks, team/group dynamics.

Management Science and Information Systems Publications: Decision Support Systems, Computers & Operations Research, European Journal of Operational Research, INFORMS Journal on Computing, Journal of Computer Information Systems, Journal of MIS, Group Decision and Negotiation, Journal of Digital Forensics Security and Law, Expert Systems with Applications, MIS Quarterly Executive, Communications of the Association of Information Systems, IEEE Journal of Biomedical and Health Informatics, Decision Sciences Journal, Productions and Operations Management, Journal of the Association for Information Systems, International Journal of Production Research. Research areas: Privacy, security, social networking, ecommerce, healthcare analytics, sports analytics, data science, neuroscience, deception detection, network analysis, disaster management, emergency response.

Marketing and International Business Publications: European Journal of Marketing, International Marketing Review, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Business Research, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Personality and Social Psychology, Journal of Public Policy & Marketing, Journal of Retailing, Marketing Letters, Psychological Science, Journal of Consumer Affairs, Journal of Marketing Management, Consumption, Markets & Culture, Journal of Macromarketing. Research areas: Consumer choice and consumption processes, product bundling, information integration, emotions, brand extensions and brand alliances, consumer goals, motivation, financial decision making, new products, hedonic adaptation, brand management, self-concept, corporate social responsibility, consumer identity signaling and social influence processes, consumer beliefs and ideology, brand ideology, retail management, sales management, justice theory, customer orientation, services marketing, corporate reputation, sales management, strategic alliances, cross-cultural marketing, consumer health behavior, vulnerability and resiliency, marketing and public policy, marketing analytics, data mining, database marketing, measurement, scale development.

29 SPEARS.OKSTATE.EDU


Spears’ Editorial Input Many faculty members in the Spears School of Business at Oklahoma State University also work with highly respected professional journals in their fields. The roles of Spears School faculty are listed below:

ACCOUNTING

Journal of Education for Business Robert Cornell, Editorial Board

Journal of International Accounting Research Don Herrmann, Editorial Review Board

Oil, Gas and Energy Quarterly Charlotte Wright, Editorial Review Board ECONOMICS AND LEGAL STUDIES

American Business Law Journal (ABLJ) Laurie Lucas, Associate Editor

Growth and Change Dan Rickman, Co-Editor John Winters, Editorial Board

Journal of African Economics Harounan Kazianga, Associate Editor

Journal of Regional Science Dan Rickman, Associate Editor

Southwest Business and Economics Journal J.B. Kim, Advisory Editor ENTREPRENEURSHIP

Academy of Management Robert Baron, Editorial Board Aaron Hill, Editorial Board

Academy of Management Journal Robert Baron, Editorial Board

Family Business Review Matthew Rutherford, Editorial Board

Journal of Applied Psychology Robert Baron, Editorial Board Bryan Edwards, Editorial Board

Journal of Business Venturing Robert Baron, Editorial Board

Journal of Entrepreneurship and Public Policy Per Bylund, Editorial Board

Journal of Management Studies Scott Johnson, Editorial Board Jason Kiley, Editorial Board

Journal of Private Equity Vance Fried, Editorial Board

Journal of Small Business Vance Fried, Editorial Board

Molinari Review Per Bylund, Editorial Board

Strategic Entrepreneurship Journal Robert Baron, Editorial Board Per Bylund, Editorial Board FINANCE

American Journal of Business Betty Simkins, Associate Editor

Banking and Finance Review Ramesh Rao, Editorial Board

British Accounting Review Betty Simkins, Associate Editor

European Research Studies Journal Betty Simkins, Editorial Board

Finance Research Letters Betty Simkins, Associate

Financial Review Ramesh Rao, Associate Editor

Indore Management Journal Ramesh Rao, Editorial Board

International Review of Financial Analysis Betty Simkins, Associate Editor

Journal of Applied Finance Betty Simkins, Associate Editor

Journal of Banking and Finance Betty Simkins, Associate Editor

Journal of Commodity Markets Betty Simkins, Co-Editor

Journal of Enterprise Risk Management Betty Simkins, Editorial Board

Journal of Finance Case Research Betty Simkins, Editorial Board

Journal of Financial Research Ramesh Rao, Associate Editor

Journal of Risk Finance Betty Simkins, Editorial Board MANAGEMENT

Academy of Management Robert Baron, Editorial Board Aaron Hill, Editorial Board

Academy of Management Discoveries Scott Johnson, Editorial Board

Africa Journal of Management Bryan Edwards, Editorial Board Margaret A. White, Editorial Board

Canadian Journal of Administrative Sciences Tom Stone, Editorial Board

Career Development International Tom Stone, Associate Editor

Journal of Applied Psychology Bryan Edwards, Editorial Board

Journal of Business and Psychology Matthew Bowler, Editorial Board Bryan Edwards, Editorial Board

Journal of Management J. Craig Wallace, Associate Editor Federico Aime, Editorial Board Bryan Edwards, Editorial Board Rebecca Greenbaum, Editorial Board Aaron Hill, Editorial Board Scott Johhson, Editorial Board

Journal of Management Studies Per Bylund, Editorial Board Vance Fried, Editorial Board Scott Johnson, Editorial Board Jason Kiley, Editorial Board

Journal of Organizational Behavior Debra Nelson, Editorial Board

30 DISCOVER @ SPEARS SCHOOL OF BUSINESS

Organizational Behavior and Human Decision Processes Cynthia Wang, Editorial Board

Personnel Psychology Bryan Edwards, Editorial Board

Strategic Organization Aaron Hill, Editorial Board MANAGEMENT SCIENCE AND INFORMATION SYSTEMS

Decision Analytics Dursun Delen, Associate Editor

Decision Sciences Journal Ramesh Sharda, Eminent Area Editor Dursun Delen, Senior Editor

Decision Support Systems Ramesh Sharda, Advisory Editor Dursun Delen, Area Editor

International Journal of Experimental Algorithms (IJEA) Dursun Delen, Editor

Information Technology and Management Ali Amiri, Editorial Board

Journal of Computer Information Systems Jeretta Horn Nord, Executive Editor Rick Wilson, Editorial Advisory Board MARKETING AND INTERNATIONAL BUSINESS

European Journal of Marketing Kevin Voss, Associate Editor

International Journal of Advertising Marlys Mason, Editorial Board

International Marketing Review Kevin Voss, Editorial Board

Journal of Business Research Todd Arnold, Editorial Board Karen E. Flaherty, Editorial Board

Journal of Marketing and Public Policy Josh Wiener, Associate Editor Marlys Mason, Editorial Board

Journal of Marketing Theory and Practice Karen E. Flaherty, Editor Todd Arnold, Editorial Board

Journal of Personal Selling and Sales Management Karen Flaherty, Editorial Board

Journal of Relationship Marketing Josh Wiener, Editorial Board

Journal of Retailing Todd Arnold, Editorial Board

Journal of the Academy of Marketing Science Todd Arnold, Editorial Board Tom Brown, Editorial Board Josh Weiner, Editorial Board

Psychology and Marketing Kevin Voss, Editorial Board


Watson Graduate School of Management By The Numbers \\3 Dual-degree MBA programs \\3 Doctoral programs \\6 Certificate programs \\7 Academic departments \\7 Master’s programs \\9 MBAs with 10 concentrations \\11 Graduate student organizations \\100+ Tenure and tenure-track faculty members

Between Jan. 1, 2015, and June 30, 2016, Spears Business faculty members: \\Published 42 articles in premier outlets. \\Published 118 articles in other outlets. \\Presented 87 papers at conferences. \\Earned 5 “best paper” awards.

Business Insider

magazine rated Oklahoma State University as the best public university in Oklahoma


NON-PROFIT ORGANIZATION U.S. POSTAGE P A I D STILLWATER, OK

Business Building, Stillwater, OK 74078-4011

A NEW BEGINNING A rendering of the new Business Building for the Spears School of Business. The building is expected to be completed in January 2018.

PERMIT NO. 191


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.