Reaching European SPA Professionals
SPA MANAGEMENT JOURNAL— EUROPE EFFICIENT B2B READERSHIP
Reach SPA professionals frequently through the highly targeted SPA MANAGEMENT JOURNALEUROPE covering essential SPA business topics.
EUROPE
SPA MANAGEMENT has over 20 years of success worldwide.
MEDICAL SPAS — WELLNESS — ANTI-AGING — AESTHETIC MEDICINE
The business publication for: Owners — Directors — Managers — Doctors Founded in 1990, SPA Management Journal has established itself as an essential communication channel for SPA professionals. Its advertisers have been trusting the magazine to deliver results since the first issues were published. As all marketing experts know, frequency and reach are the most important factors in brand and product recognition. With SPA Management Europe, you will reach SPA professionals in Europe on a regular basis both on paper and on the Web.
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Let's work together to achieve the best possible results! "We are very proud to announce a publication custom tailored for Europe. We bring our 20-year worldwide experience to a very dynamic market with excellent advertising opportunities." Guy J. Jonkman, Founder and Publisher of SPA Management Journal USA
SPA MANAGEMENT EUROPEMONTHLY RATECARD
Paper and Web Go well together... 5 537 PRINT COPIES TO REACH AT LEAST 17 718 READERS* SPA Management Europe intends on following the same regularity as its sister publication in reaching highly targeted SPA professionals month after month. With a planned circulation of 5 537 copies and an anticipated pass-along readership factor of 3,2, advertisers can expect their message to target at least 17 718 readers.*
SPAMANAGEMENTEUROPE.COM In today's world, the Internet has become an essential component of a mix media strategy. SPA Management Europe intends on publishing an online high quality version of the magazine for extra advertising mileage. The online version will provide instant worldwide distribution. Advertisers will have the option to hotlink their ad to their web site. We will also provide WEB statistics to help you measure online ad response.
Finally, with strong efforts deployed in search engine optimisation, we expect online traffic to give a second life to your ads. We will work together at measuring the impact of this initiative to its full extent. Traffic will be closely monitored and reported to advertisers.
SOCIAL NETWORKS, WEB 2.0 SPA professionals are no different than the average Internet visitor— they are part of one of the Web's unavoidable social network and most likely feed the Web with content. SPA Management Europe will provide traction to Twitter / Delicious / Friendfeed / Facebook / MySpace / YouTube / Flickr to ensure maximum coverage for its online content and optimised advertiser exposure. The online version of the magazine will deliberately lag on the published Journal by at least 2 weeks. The good news is that it will remained online for at least a year providing valuable archives and recurring traffic.
* Actual numbers may differ. Reader and Web traffic audits will be conducted.
Pass-along readers: Readers who were not originally targeted but have an interest in reading a copy of the magazine originally sent to a colleague.
Social Network A Web site and messaging combination that allows members to easily update online information about themselves and keep track of friends. i.e. Facebook, MySpace, Orkut, Twitter. Web 2.0 User fed content. Source: Magazine Publishers of America's Selling-MAGS-retail.pdf
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SPA MANAGEMENT EUROPEMONTHLY RATECARD
European Distribution Reach SPA Professionals A business publication must bring relevant information to business people in a timely fashion. This obvious point is often overlooked. At SPA Management Europe we understand that advertisers are looking for efficient channels to showcase their products to potential buyers. We make it our mission to provide advertisers with reach and frequency. In short, we bring the right audience to the right products.
Contributors We publish news and content that is relevant to SPA professionals. Bernard Burt has been Senior Editor of SPA Management for over 17 years, traveling all over the world. In addition, we can count on contributions from SPA writers with extensive experience. We will have articles by James Knight, Raoul Andrews Sudre, Jon Paul de Vierville, Cheryl Whitman, Peggy Wynne Borgman among others.
DISTRIBUTION MAP 748
SCANDINAVIA
256
IBERIA
409
FRANCE
704
BENELUX
213
ALEMANIA
1 019
Iceland 11
129
735 13
39
ITALY
MIDEAST EUROPE
404
SOUTHEAST EUROPE
260
GREECE
207
FAREAST EUROPE
283
120
704 804 95 7
312
215
5 537 = Over 100 print copies
65 35 13
260 126 283
676 307
TOTAL:
205
123
111
312
46
15 13
676
BALTIC
7
24
112 SWITZERLAND
37
40
207
Map from Google Maps
GREAT BRITAIN & IRELAND
SPA MANAGEMENT EUROPEMONTHLY RATECARD
Editorial and Schedule* * Content may differ in printed issues.
Month
Themes and Exhibitions
Featured Location
February
Beauty World, Health
Frankfurt
March
Mondial Spa Beauté, Anti-Aging, Medecine World Congress, International Spa Show
London and Paris
April
Cosmoprof SPA, Cosmetics
Bologna
May
Global SPA Summit
to be announced
September
Cosmeeting Paris & SPA Anti-Aging, Buyer's Guide
Paris
October/ November
Medica
Düsseldorf
December
British Int'l SPA Association
London
September
Cosmeeting Paris & SPA Anti-Aging, Buyer's Guide
Paris
October/ November
Medica
Düsseldorf
SPA MANAGEMENT Design / Investment, Hotel Resort SPAS, Destination SPAS, Urban SPAS, Thalasso Therapy, Hydrotherapy, Skin Care, SPA Software, Laser Procedures, Staff / Personnel, SPA Manager Duties, Renovations, SPA Equipment, Marketing, Cosmetic Products, Fitness, Essential Oils, Treatments, Massage, Thalassotherapy
MEDICAL SPAS Thermal Cures & Medical, Plastic Surgery, Aesthetic, Anti-Aging, Dermatology, Surgery, Aromatherapy, Chriropractic, Treatments (hormone - DHEA - Botox - Collagen Hyaluronic acid), Vitamins and Herbal Supplements, Liability Insurance, Corporate Wellness, Post Surgical Treatments, Medical Lodging, Medical SPA Facilities, Cosmetics / Nutrition / Anti oxydants, Executive Doctors,
Trends, Laser, Photorejuvenation, Lymphatic Drainage, Oxygen Therapy, Peloid Therapy, TCA, Nonablative Procedures, Naturopathy, Myontology, Herbology, Craniosacral Therapy, Ayurvedic Therapy, Medical Tourism
SPA MARKET PLACE Product News, Job Connections, SPA Export (Distributors), Real Estate Investment Opportunities, Medical Tourism, Networking, Exhibitions and Events
SPA MANAGEMENT EUROPEMONTHLY RATECARD
PRINT RATE CARD
Minimum of 3 ad placements, page format is A4.
Ad Type
Dimensions
3
6
12
Cover
Trim: 210 x 297 mm Bleed: 216 x 303 mm
3 500 €
-10 %
-20 %
Inside Front Cover Spread
Trim: 420 x 297 mm Bleed: 426 x 303 mm
2 900 €
-15 %
-30 %
3 Pane Front Cover Folded Spread
Trim: 630 x 297 mm Bleed: 636 x 303 mm
5 500 €
-10 %
-20 %
Double Page Spread
Trim: 420 x 297 mm Bleed: 426 x 303 mm
2 600 €
-10 %
-20 %
Full Page Right Position
Trim: 210 x 297 mm Bleed: 216 x 303 mm
1 500 €
-10 %
-20 %
Half Page
210 x 148 mm
900 €
-10 %
-20 %
Business Card
50,8 x 76,2 mm
250 €
-10 %
-20 %
Back or Inside Cover
Trim: 210 x 297 mm Bleed: 216 x 303 mm
1 800 €
-10 %
-20 %
News
104 x 98 mm
300 €
-10 %
-20 %
Sample
Prices are quoted per publication for a minimum order of 3 placements over a year. Pictures are shown as examples and should not be construed as faithful reproductions of the printed publication. Ask us about insertions and shrink wrapped promotions.
SPA MANAGEMENT EUROPEMONTHLY RATECARD
From the Magazine Publishers of America's Handbook 2008
"We commit by providing advertisers with a highly relevant channel employing both paper and the Web to reach SPA professionals throughout Europe."
François Reeves, SPA Management Europe, Publisher
WEB RATE CARD Ad Type
Dimensions (pixels)
1 Month
2 Months
3 Months
Full Banner
468 wide x 60 high
550 €
-10 %
-20 %
Skyscraper
160 wide x 600 high
500 €
-10 %
-20 %
Square Banner
300 wide x 250 high
300 €
-10 %
-20 %
Leaderboard
728 wide x 90 high
250 €
-10 %
-20 %
Ads are placed for a minimum period of one month on the www.spamanagementeurope.com home page. Ads are accepted in the following formats: .jpg, .png, .gif, .swf. Animation is limited to 15 seconds. Audio must be userinitiated. Size-limitations apply. Prices include traffic reporting and click through statistics. Ask about more Web and emailing advertising opportunities. The site follows search engine optimisation guidelines. More Web products will be added over time.
SPA MANAGEMENT EUROPEMONTHLY RATECARD
Facts on Magazine Advertising From the Magazine Publishers of America's Handbook
SPA MANAGEMENT EUROPEMONTHLY RATECARD
CONTACT Reserve YOUR Prime Advertising Space Today.
SALES: FRANÇOIS REEVES ☎ +33 6 25 42 23 51
+33 9 51 78 37 40
✉ FREEVES@SPAMANAGEMENTEUROPE.COM WWW.SPAMANAGEMENTEUROPE.COM