Vol19No7 by SPA Management Europe

The Official Magazine of the International Spa Industry

19 th ANNIVERSARY VOL. 19 NO.7 JULY 2009

COVER STORY KLAPP – PHILOSOPHY & ENTREPRENEURSHIP Treating, pampering, recommending - these three words form the basis of the KLAPP philosophy. Since 1980, Gerhard KLAPP has been travelling the world, looking for trends that would guarantee treatment success and customer satisfaction. As a holistic practitioner and connoisseur of Far Eastern treatment methods, he is well versed in the co-action of body, spirit, skin and soul. With headquarters in the heart of Germany, the KLAPP Group is a leading manufacturer and distributor in the segment of cosmetic products and treatments, specifically focussed on beauty and wellness. Since 1980, founder and sole owner Gerhard KLAPP has actively been driving the company’s destiny, along with its 180 employees. The KLAPP Group proudly services 3,500 successful customers nationally. International distribution is ensured through KLAPP-owned subsidiaries, to about 15,000 professional beauticians and cosmetic institutes. Today, the Group services all European markets, targeting beauty institutes, perfume retailers, spas and hotels. Involvement in other markets, such as Asia, America, Africa and Australia, is growing rapidly. In Germany, a strong, servicedriven sales force of 50 takes care of our thriving company’s development through sales training.

DEPARTMENTS Summary People & Places Spa History COVER STORY MEDICAL SPAS

www.spamanagement.com ANNE BOLDUC Group Publisher & President FOUNDER & EDITOR IN CHIEF Guy J. Jonkman SENIOR EDITOR Bernard Burt EDITORIAL Monica T. Brown Hannelore R. Leavy Bernard Burt Jonathan Paul de Vierville Jon Canas Shirley Meerson Dr. Ronald Klatz Douglas Preston Raoul Andrews Philippe Therenne Janet McCormick Melinda Minton DISPLAY ADVERTISING/SPACE RESERVATION ALL INQUIRIES Tel: 514 274 0004 email: info@spamanagement.com DESTINATION EDITOR Jean-Pierre Képinski EUROPEAN EDITOR James Knight SEND EDITORIAL INFORMATION info@spamanagement.com or P.O. Box 2699 Champlain NY 12919-2699 Fax (450) 833-2444 Please forward all advertising material, insertion orders to: IMS / SPA MANAGEMENT 100 Walnut Street, #1, Champlain, NY 12919 (514) 274-0004 • Fax: (450) 833-2444

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Medical Spa Branding Medical Spa Alternatives Spa & Medical Spa Pleasures Spa News

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The Worldwide Guide to Spa on the Internet

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SUMMARY

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VOL. 19 NO.7

JULY 2009

$500 Million Canyon Ranch Miami Beach; A Room at $650 and a Diagnostic Session at $3,400

Morning dip in the ocean? Check. Haute cuisine by the beach? Check. Cardiometabolic stress test? Check. Add medical diagnostics to the must-do list for vacationers checking in to South Florida's newest resort this summer. Canyon Ranch Living-Miami Beach hopes to cut through the growing list of high-end hotel offerings with a pricey mix of health screenings, spa treatments and wellness services running the gamut from nutrition to dealing with midlife angst.

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A Walk Through American Spa History

Spa visits and spa therapy, or “taking the waters,” are often described as new trends, but in reality, they have been practiced for centuries. Utilizing water for health and healing dates back to before man. Along with the nomadic tribes, animals of all kinds have sought water for the health and curative value. Archeologists indicate that Hot Springs in what is now Bath, Virginia were inhabited in the Late Mesolithic period as early as 7000 b.c. (Pogue & Cullinane, 2008). Various forms of water therapy were present in these ancient civilizations. Spa therapy of this era was based on both the drinking of and bathing in waters. Natural springs contained minerals believed to have healing properties or therapeutic value. The writings of many from ancient civilizations, including Chinese, Persian, Hebrew, Mesopotamian, Minoan, Indian, Greek, Roman, and Native American, all refer to the healing properties of water (Crebbin-Bailey et. al, 2005; Entrepreneur Press & Burkholder, 2007). Spa therapies may have included heat produced using mineral springs or fire. Sweat lodges were present in many prehistoric American cultures, such as Alaskan & Canadian Eskimos, Native North Americans, Hawaiians, Mayans and Aztecs. Hawaiians called their lodges Hot Huts and the Mayans and Aztecs used the term bath house or “temazcalli.” These dwellings were also used for cleansing, purification, and healing. (www.cyberbohemia.com; www.chicagosweatlodge.com; Sauna.com) Sweat lodges developed near springs in North America are said to date back to 6000 b.c. Wappo tribes lived near springs in present day Calistoga (translated as “oven place”), California. Mohawk and Iroquois tribes discovered and inhabited the areas around what is now Saratoga Springs in New York. The name Sarach-togue, meaning ‘hillside of a great river” or “place of the swift water” was given to the land (Dunn, 1974). Although ancient civilizations had discovered and used America’s mineral springs for thousands of years, Europeans rediscovered these “treasures” and claimed them as their own. In search of treasure and the mythical “fountain of youth,” Ponce de Leon and Hernando De Soto sailed to America in the 1500s. De Soto claimed to discover the springs in Safety Harbor, Florida, naming them Espiritu Santo Springs or “Springs of the Holy Spirit” (Safety Harbor, 2008). In 1723, John Smith’s book Curiosities of Common Water was published in North America describing curative effects of water (Crebbin-Bailey et. al., 2005). In the years following, many sought out the proclaimed healing properties of America’s mineral springs. More and more information was available for the new settlers regarding these “magical” waters. The first scientific survey of American healing springs was completed in 1747 (deVierville, 2003; Ferro, 2008), and the same year Bath, Virginia (now Berkeley Springs, West Virginia) was first noted as a medicine spring on a map drawn by Thomas Jefferson's father (Mozier, 2008). It was only a matter of time before new settlers began promoting and profiting from America’s healing waters. The first lodgings for visitors to the springs were developed in Hot Springs, Virginia. In the 1700s, many famous people frequented mineral springs and the word spread of individuals becoming healed while “taking the waters.” A frequent visitor to these early spas was George Washington whom later worked to establish the town of Bath, Virginia as the country’s first spa (Bullard, 2004; Mozier, 2008).

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Spa Goers Are Seeking Alternatives For Healthful Aging

Creating Wellness – With all of the attention given to injectibles and laser therapies at present one has to wonder what happened to all of the other modalities that play into a medical spa that marches to a different drummer. More than ever spa-goers are seeking alternative therapies for prevention, self-awareness, balance, healthful aging and enhanced wellness. There are a variety of ways to assist with these goals within your medical spa facility.

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SPA MANAGEMENT

UPSCALE SPA

MORNING DIP IN THE OCEAN? CHECK!

At the $500 million Canyon Ranch Miami Beach;

UPSCALE SPA

A room at $650 and a Diagnostic Session at $3,400

By Douglas Hanks

SPA MANAGEMENT â&#x20AC;˘ JULY 09

pricey mix of health screenings, spa treatments and wellness services running the gamut from nutrition to dealing with midlife angst. Day One at Canyon Ranch might include a coordination and balance assesment ($165) followed by a 100-minute Japanese bathing ritual ($330) and then on to an 80-minute stone massage ($240) and a $350 insomnia consultation with a doctor. www.spamanagement.com

SPA MANAGEMENT

UPSCALE SPA

HAUTE CUISINE BY THE BEACH? CHECK! Developers hope their $500 million Canyon Ranch, like its namesake Arizona resort, will attract throngs of affluent baby boomers willing to pay handsomely to ward off aging. But this opening comes during lean times for luxury in general, adding to the financial pressure on a condominium resort that revolves around expensive – if healthful – indulgences. "We have very, very wealthy buyers," said Eric Sheppard, a partner in WSG Development. (A publicist later volunteered that CSI:Miami star David Caruso is among Canyon Ranch Miami Beach's owners.) CONDO CRISIS WSG launched Canyon Ranch Miami Beach on the site of the old Carillon Hotel at 68th Street and Collins Avenue in 2005, at the height of South Florida's condominium boom. It offered 581 units – 431 standard condos and 150 condo-hotel units – for between $500,000 and $8 million. More than 500 units sold, and Sheppard said he has seen roughly 10 SPA MANAGEMENT • JULY 09

Nearly 30 years after the

percent of buyers try to back out of their contracts.

original Canyon Ranch opened In this battered condo market, developers cherish in Tucson, the Miami Beach cancellation rates that low. resort is the only the third of its But Canyon Ranch can't rest kind. Unlike the ones in Tucson easy once a contract closes. and Lenox, Mass., this Canyon To remain profitable, it Ranch does not position itself needs a population of unit owners eager to not just pay as an "immersion" destination, monthly dues but to where guests are expected to participate in the expensive lifestyle Canyon Ranch spend 24 hours within the offers. confines of the resort. The resort employs a fullThat might be workable in the time medical staff of 11, a Chinese desert or the mountains, but not including medicine specialist, in a vacation spot like South nutritionist and a physical Florida. And while the hotel's therapist. restaurant follows Canyon Private rooms surrounding the 75,000-square-foot Coca-Cola, no Splenda) this is health club (including a 32the only one to serve alcohol. foot-tall climbing wall) contain equipment for conducting tests on oxygen A room on a December weekend saturation and bone density, costs $650, and the diagnostic along with body sessions as much as $3,400. composition scans designed to guide the fitness staff in But resort executives are so creating exercise regimens. confident of Canyon Ranch's Ranch dietary guidelines (no

appeal, they've banned the public from all areas but the restaurant and beauty salon.

Dr. Karen Koffler, the former head of integrative medicine at Evanston Northwestern Hospital in Illinois, ducks into a darkened room a few www.spamanagement.com

SPA MANAGEMENT

UPSCALE SPA

CARDIOMETABOLIC STRESS TEST? CHECK! steps from the treadmills containing a $125,000 body scanner. "It's the best bone-density and bodycomposition machine that is made," said Koffler, the resort's clinical director.

UPSCALE SPA

While it can detect signs of bone loss in spines and hips, the device also allows fitness instructors to ditch the metal calipers typically used to measure body fat in favor of a digital image that can reveal a person's true fitness level. "There's a lot of . . . skinny-fat women," Koffler said. "They're thin because genetically they were blessed with the tendency to be thin. But if you peer under the tissue, there's fat under there because they're not physically active." To ensure clients follow the staff 's workout regimens, trainers issue memory sticks embedded with each routine. When plugged into the gym's weight machines and cardio equipment, the cards won't let users lift too much and will take note if the intensity level falls short of the workout plan. It's a perk (or curse) Canyon Ranch guests will surrender once their vacation ends. But for residents, the devices reflect the kind of lifestyle developers saw as the main selling point for Canyon Ranch Living. Mark Lunt, a hotel analyst for Ernst & Young in Miami, sees Canyon Ranch's wellness focus trumping the spa offerings now standard at luxury hotels across South Florida. But he sees short-term hardships in keeping the bottom line healthy amid a surge in new luxury hotels and a decline in travel. SPA MANAGEMENT â&#x20AC;˘ JULY 09

"Opening in 2008 is probably not what they wanted," he said. Even so, "the interest in health and wellness among baby boomers is so great. They're suffering right now because of the stock market, but they do have wealth. Places like Canyon Ranch are going to be in their cross hairs." S. FLORIDA STYLE Nearly 30 years after the original Canyon Ranch opened in Tucson, the Miami Beach resort is the only the third of its kind. Unlike the ones in Tucson and Lenox, Mass., this Canyon Ranch does not position itself as an "immersion" destination, where guests are expected to spend 24 hours within the confines of the resort. That might be workable in the desert or the mountains, but not in a vacation spot like South Florida. And while the hotel's restaurant follows Canyon Ranch dietary guidelines (no CocaCola, no Splenda) this is the only one to serve alcohol. A room on a December weekend costs $650, and the diagnostic sessions as much as $3,400. But resort executives are so confident of Canyon Ranch's appeal, they've banned the public from all areas but the restaurant and beauty salon. While some guests will order all their meals from the resort's nutritionally screened menu, others "will say I've done very well today with breakfast and lunch. I've worked out. I'm going to have a little fun and treat myself," said Matthias Kammerer, the Miami Beach resort's managing director. "Hopefully," he added, "they won't be clubbing into the wee hours of the morning and undo all the good things they've done." â&#x2013; www.spamanagement.com

SPA MANAGEMENT

SPA HISTORY

SPA VISITS & SPA THERAPY HAVE BEEN PRACTICED FOR CENTURIES

Dr. Mary Wisnom is an Associate Professor and coordinator of the Spa Management program in the Division of Resort and Hospitality Management at Florida Gulf Coast University. Mary boasts over 25 years of experience in the hospitality industry. Her employment encompassed a variety of resorts and private clubs, including destination resorts, yacht, athletic, golf, and country clubs in Michigan, Colorado and Florida. In the early 1990s, Dr. Wisnom left her position as Recreation Director of the Ritz-Carlton, Naples to enter Michigan State University's Parks, Recreation and Tourism Resources Department and pursue her passion of teaching. In 1996, she began teaching full time and in 2006 joined the FGCU faculty. http://cps.fgcu.edu/Resort 239.590.7854

A Walk through American Spa History By Mary Wisnom, Ph.D.

SPA IN EARLY CIVILIZATIONS Spa visits and spa therapy, or “taking the waters,” are often described as new trends, but in reality, they have been practiced for centuries. Utilizing water for health and healing dates back to before man. Along with the nomadic tribes, animals of all kinds have sought water for the health and curative value. Archeologists indicate that Hot Springs in what is now Bath, Virginia were inhabited in the Late Mesolithic period as early as 7000 b.c. (Pogue & Cullinane, 2008). Various forms of water therapy were present in these ancient civilizations. Spa therapy of this era was based on both the drinking of and bathing in SPA MANAGEMENT • JULY 09

waters. Natural springs contained minerals believed to have healing properties or therapeutic value. The writings of many from ancient civilizations, including Chinese, Persian, Hebrew, Mesopotamian, Minoan, Indian, Greek, Roman, and Native American, all refer to the healing properties of water (Crebbin-Bailey et. al, 2005; Entrepreneur Press & Burkholder, 2007). Spa therapies may have included heat produced using mineral springs or fire. Sweat lodges were present in many prehistoric American cultures, such as Alaskan & Canadian Eskimos, Native North www.spamanagement.com

SPA MANAGEMENT

SPA HISTORY

MASSAGES & BODY WORK WERE PRESENT IN PREHISTORIC CULTURES Americans, Hawaiians, Mayans and Aztecs. Hawaiians called their lodges Hot Huts and the Mayans and Aztecs used the term bath house or “temazcalli.” These dwellings were also used for cleansing, purification, and healing. (www.cyberbohemia.com; www.chicagosweatlodge.com; Sauna.com)

differentiate themselves based on their location and the chemical composition of their mineral water. Spa doctors were convinced that there was a water cure for each disease, and set out to research and make the connections. In France, spa visits had a serious medical focus, where the attention was on your cure. In contrast, in many other European countries, socializing and recreational activities Sweat lodges developed near springs in North were emerging and considered just as or more America are said to date back to 6000 b.c. Wappo important to a spa resort visit (van Tubergen & van tribes lived near springs in present der Linden, 2002). Gambling, day Calistoga (translated as “oven It was only a matter of dancing, horseback riding, fishing, place”), California. Mohawk and time before new settlers and theater were some of the Iroquois tribes discovered and activities available to spa visitors. Spa began promoting and inhabited the areas around what is towns attracted royalty, the wealthy, profiting from America’s now Saratoga Springs in New York. the unwell, and the curious. Much like healing waters. The first The name Sarach-togue, meaning the early European public baths ‘hillside of a great river” or “place of lodgings for visitors to the steam rooms, saunas, wells for the swift water” was given to the land springs were developed in drinking, and pools of varying (Dunn, 1974). Hot Springs, Virginia. In degrees were all standard equipment for resort spas. the 1700s, many famous Evidence of massage and body work was also present in many prehistoric people frequented mineral AMERICAN SPAS springs and the word cultures. “A Sumerian clay tablet On the American continents, a similar dating from 2100 b.c. describes a spread of individuals pattern of water therapy and spa massage technique that used herbal becoming healed while development was taking place. As mixtures, rubbing, and friction” (Johnson and Redman, 2008). Many “taking the waters.” A Romans were conquering lands, early accounts of tribal Shaman or frequent visitor to these advancing the arts and sciences, and medicine people utilized massage, or early spas was George establishing cultural traditions in rubbing, as a way of chasing the Washington whom later much of Europe, Africa, and Asia, the Mayans were doing the same in demons from the body. Tribesman, worked to establish the Central and South America. such as Australian Aborigines and Native Americans, believed demons town of Bath, Virginia as Archeologists have uncovered sweat brought on disease (Calvert, 2002). the country’s first spa. houses dating back 1200 years ago, and surmise there practice in ancient Ancient paintings illustrate many forms of massage, including reflexology. In Hawaii, Maya. When the Spaniards arrived in 16th century, the Kahuna called their unique ancient form of they found extensive use of sweat houses by Mayan and Aztec tribes (Aaland, 1997). massage, lomi lomi. During the Middle Ages, several healing European establishments were developed around mineral springs. Many of these establishments in the 18th and 19th centuries grew into spa towns. Spa towns, along with their facilities for water therapy, generally included places of lodging for long term and short term guests, parks, shops, and other recreation offerings. Spa resorts began to

DISCOVERING AMERICAN SPRINGS AND SPAS Although ancient civilizations had discovered and used America’s mineral springs for thousands of years, Europeans rediscovered these “treasures” and claimed them as their own. In search of treasure and the mythical “fountain of youth,” Ponce de Leon and

22 SPA MANAGEMENT • JULY 09

www.spamanagement.com

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Tropical Vanilla Sun Cream SPF 32 -New Tropical Vanilla Body SPF 32 - New Aloe Mint Hydrating Cream Gel - Face - New Aloe Mint Hydrating Cream Gel - Body - New Hibiscus Calendula Recovery Masque - New Tomato Sun Cream SPF 16 Eminence Sun Defense Minerals SPF 30 We’re very excited to announce that the Tropical Vanilla Sun Cream SPF 32 has been clinically tested to increase moisture levels in the skin by 250% after just one week! That’s almost 100% more than competing brands. Sun drenched skin can lose almost 20% of its moisture content due to sun exposure, so quench its thirst with tropical nutrients from Eminence. Proudly made free of parabens and harsh chemicals, this new collection of organic sun care will protect your skin from the elements while treating it to soothing and cooling hydration. So go ahead and enjoy the sunshine! Stay protected when you can, and when you can’t, soothe irritations with the new summer collection from Eminence Organics. www.eminenceorganics.com or 604-602-4787

SPA MANAGEMENT

SPA HISTORY

DE SOTO DISCOVERED THE SPRINGS IN SAFETY HARBOR, FL Hernando De Soto sailed to America in the 1500s. De Soto claimed to discover the springs in Safety Harbor, Florida, naming them Espiritu Santo Springs or “Springs of the Holy Spirit” (Safety Harbor, 2008). In North America, although Native American tribes had made use of the mineral springs for some time, they had chosen to not build on or near the springs. In the 1600s, the immigrants built structures such as huts and tubs to aid in their use of the spring water (Calvert, 2002; Johnson and Redman, 2-17). Americans began chronicling their natural springs and European spa practices, and some equipment came into use.

map drawn by Thomas Jefferson's father (Mozier, 2008). PROFITING FROM SPRINGS AND SPAS

It was only a matter of time before new settlers began promoting and profiting from America’s healing waters. The first By 1848, there were 30 lodgings for visitors to the springs hydrotherapy locations were developed in Hot Springs, Virginia. In the 1700s, many famous available in nine states on people frequented mineral springs the eastern seaboard of and the word spread of individuals becoming healed while “taking the America (Crebbin-Bailey waters.” A frequent visitor to these et. al., 2005). Many of early spas was George Washington whom later worked to establish the these establishments town of Bath, Virginia as the country’s were less rigorous then first spa (Bullard, 2004; Mozier, 2008). their European

New residents to America spent a In the 1760s, mineral spring resorts great deal of time establishing their counterparts, being more came prominently into fashion, some homes, their land, and surviving the social than therapeutic. seeking resorts for medical benefits toil of their new existence. Towns and others for recreational and social For example, White pursuits (Bullard, 2004). Prominent were becoming established where individuals would gather. When time Sulphur Springs, West figures, including Dr. Benjamin Rush, American patriot and physician, allowed, settlers enjoyed recreation Virginia, changed to began chronicling the medical and social activities, including hunting and fishing, attending position itself as a place benefits of different springs throughout North America. By 1776, dances and horse races. Taverns to find worthy husband. however, Mozier (2004) accounts that hosted cockfights, boxing, billiards, “America’s first Methodist Bishop, and gambling and theater, and sports Francis Asbury, was horrified by Bath’s overflowing drew large crowds. tide of immortality.” Much like their European Many of these early towns were established near counterparts, American’s begin to incorporate other water sources; oceans, lakes, rivers, and springs. In less wholesome activities into their visits to the 1723, John Smith’s book Curiosities of Common springs. Water was published in North America describing curative effects of water (Crebbin-Bailey et. al., America’s grand hydrotherapy facilities were 2005). In the years following, many sought out the opened for business in the 1700s. In 1784, the first proclaimed healing properties of America’s formal bathhouses were constructed in both mineral springs. More and more information was Saratoga, New York (Lund, 1993) and in Bath, available for the new settlers regarding these Virginia (Lazarus, 2000; Bullard, 2004; Mozier, “magical” waters. The first scientific survey of 2004). Large “resorts” come onto the scene in and American healing springs was completed in 1747 around Saratoga Springs. (deVierville, 2003; Ferro, 2008), and the same year Bath, Virginia (now Berkeley Springs, West In 1845, for those unable to visit the springs, the Virginia) was first noted as a medicine spring on a Ricker family of Maine began selling their Poland 24 SPA MANAGEMENT • JULY 09

www.spamanagement.com

SPA MANAGEMENT

SPA HISTORY

GEORGE WASHINGTON WORKED TO ESTABLISH BATH-VIRGINIA Spring water in stoneware jugs for 15 cents a bottle (American Beverage Association, 2008; Poland Spring, 2008). A SPLIT IN SPA FOCUS: MEDICAL OR SOCIAL?

might improve, the U.S. military established three water-therapy hospitals (Valenza, 2000). The American Hydropathic Institute, said to be the first medical school based on water cure principles, opened in New York in 1851 (Crebbin-Bailey et. al., 2005).

Before 1825, American spa resort visitors had health as their primary A typical day at the concern. In 1832, recognizing the sanitarium included unique qualities of Hot Springs, “morning gymnastics Arkansas, the U.S. government gave the area protective status as the first followed by prayer in the Federal Reservation. Hot Springs parlor, breakfast, more became a National Park in 1921. gymnasium classes and

SHRINKING SOCIAL SITES, EXPANDING MEDICAL SANITARIUMS

In the 1860s, over-expansion, business depression, and the Civil War in North America lead to a decline in numbers of hydrotherapy drills and games for some institutions. A handful of spas and then dinner at noon. remained and continued as medically More gymnastics after based, hygienic institutions (CrebbinBailey et. al., 2005). lunch, prayer in mid

Although our knowledge of the healing benefits grew, spas became increasingly famous for their recreational pursuits, such as gambling and dancing (Valenza, afternoon, a pre-supper 2000). Much like the spas in Europe lecture, supper and then and the Romans centuries earlier, the focus on health and wellness seemed more exercises, perhaps to shift to more social and with Indian clubs or recreational pursuits. marching drills. A patient

In the late 1800s, sanitariums flourished in the United States, incorporating many alternative forms of therapy. Most located in northeastern and southwestern United States. could swim or get a By 1848, there were 30 hydrotherapy The late 1800s also brought new locations available in nine states on massage, bath or other railways, allowing for easier travel to the eastern seaboard of America treatment depending upon resorts of all types in North America (Crebbin-Bailey et. al., 2005). Many his or her diagnosis and and, by 1886, A. C. Peale tabulated 2,822 localities with 634 spas of these establishments were less treatment plan” (Valenza, 2000). Typical of any area rigorous then their European counterparts, being more social than therapeutic. rich in mineral springs, spas and health resorts were For example, White Sulphur Springs, West Virginia, built to support their visitors. In the late 1800s, changed to position itself as a place to find worthy known as “Bath City of America,” the Mt. Clemens husband. Saratoga Springs focused on its social area on the Clinton River in Michigan sported as activities including building a new horse race track many as a dozen spas (Calvert, 2002). and gambling establishments (Mill, 2001) The Homestead offered “modern” sports, including golf, Spas in Hot Springs, Arkansas; Safety Harbour badminton, tennis and bowling (Pogue & Florida; Calistoga, Palm Desert & Palm Springs California; White Sulphur Springs, West Virginia, Cullinane, 2008). and many more all have survived to this day. Physicians began taking a more active role in the documenting the curative powers of the springs. Opening in 1855, Dr. Strong’s Sanitarium in Satatoga Hydrotherapy treatments became more structured Springs, New York was representative of many and controlled. Doctors became known for their sanitariums and health resorts built near hot prescriptive water and lifestyle regiments. Hoping springs. It offered treatment and recreation. the health of our World War II wounded soldiers Hydrotherapy, massage, air, exercise, and

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SPA MANAGEMENT

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BY 1848 THERE WERE 30 HYDROTHERAPY LOCATIONS IN 9 STATES mechanical treatments were all offered (Calvert, 2002). Dr. Henry Lindlahr ran a sanitarium in Elmhurst, Illinois, near Chicago. Like most sanitariums of this time, each had its own routine or regiment, and some published their findings. Lindlahr and his son Victor published Nature Cure Magazine every three months. This publication documented many natural treatments implemented at the Lindlahr sanitarium. Starting in 1876, Dr. John Harvey Keith Kellogg, a hydropathist, practiced at Battle Creek Sanitarium (formerly known as the Western Health Reform Institute) in Michigan for 46 years. His brother, W.K. Kellogg, of Kellogg cereal fame, invented cornflakes for the patients at Battle Creek in the 1890s (CrebbinBailey et. al., 2005). A typical day at the sanitarium included “morning gymnastics followed by prayer in the parlor, breakfast, more gymnasium classes and drills and games for some and then dinner at noon. More gymnastics after lunch, prayer in mid afternoon, a pre-supper lecture, supper and then more exercises, perhaps with Indian clubs or marching drills. A patient could swim or get a massage, bath or other treatment depending upon his or her diagnosis and treatment plan” (Calvert, 2002).

Kellogg published books on hydrotherapy and massage (Johnson and Redman, 2008). Kellogg’s program was offered in a luxurious, restful, and elegant setting that was often One of beauty industry’s attended by the rich and famous pioneers was Elizabeth (Williams, 2007). By 1903, The San Arden. Born Florence had 265 rooms available to his guests Nightengale Graham of needing accommodations (Burt, 2008 Woodbridge, Ontario, ). These sanitaria, or water cure Arden borrowed $6000 centers, became rallying points for from her brother in 1910, new medical ideas including meat changed her name, and free diets and drugless healing, which opened The Red Door Salon on Fifth Avenue in were among the forerunners of alternative medicine as we know it New York City. This today (Williams, 2007). unique “spa” allowed

women the chance to receive beauty treatments Many spa therapy claims were being without going on vacation. made by spa businesses and spa She introduced eye makeup to America (1914), created a nongreasy skin cream (1915), manufactured the first national line of skin care and makeup for retail (1916), was the first to package travel size products (1917), introduced a home spa kit (1928) and opened an exercise room in her salon in (1929). Arden was truly an innovator. Arden’s pioneering spirit drove her to open the first American vacation spa, Maine Chance in Maine in 1926. For a visitor, Maine Chance cost from $250 – 500 per week, and received the spa services of exercise, sports, yoga, facials, massage, beauty training, a healthy diet, and pampering.

Even in the early 1900s, Kellogg recommended a good vegetarian diet, regular exercise, correct posture, fresh air, and proper rest. He persuaded women to discard their corsets and ignore fashion to improve their breathing. Many regarded Kellogg as a quack even though he was one of the nation’s leading surgeons.

doctors. Some reports were well researched and had a strong foundation. Others were not. Although physical education and sports were generally accepted as part of America’s public education system (Chubb and Chubb, 1981) by the late 1800s, the American Medical Association starting branding water and spa cures as “hogwash” and modern medicine replaced “folk” remedies (Leavy & Bergel, 2003). BEAUTY AND EXERCISE ENTER THE SPA INDUSTRY

It was only a matter of time before spas began to incorporate more beauty related treatments. Throughout America’s history, health and wellness developed slowly, while beauty took America by storm. At the forefront of this beauty revolution was Harriet Hubbard Ayer of Chicago. Ayer introduced beauty products in 1886 and in 1899, wrote the enormously popular Harriet Hubbard Ayer's Book: A Complete and Authentic Treatise on the Laws of Health and Beauty (Karmol, 2006; www.harriethubbardayer.org, 2008).

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IN 1876 DR. KELLOGG PRACTICED AT BATTLE CREEK MICHIGAN By the early 1900s, beauty was firmly established Contributions come from doctors located at into the American culture. One of beauty industry’s Saratoga Springs, New York and Hot Springs, pioneers was Elizabeth Arden. Born Florence Arkansas and Georgia (Johnson and Redman, 2008) Nightengale Graham of Woodbridge, Ontario, and the American Medical Association. Arden borrowed $6000 from her brother in 1910, changed her name, and opened The Red Door A couple before their time, Edmond and Deborah Salon on Fifth Avenue in New York City. This unique Szekely founded the first holistic destination spa in “spa” allowed women the chance to receive beauty America 1940 in Baja California, Mexico. A visit to treatments without going on vacation. The Red Rancho La Puerta, the 3000 acre “health and Door Salon was America’s First Day wellness center,” cost $17.50 per week In the 1970s, beauty Spa (Allure, 2007) offering both skin (www.rancholapuerta.com, 2008). treatments and massages (Lazarus, salons looking to expand 2000). The Szekely’s offered a unique their services started experience to their guests who slept in offering spa treatments. In the years to follow, Elizabeth tents they brought with them, learned Arden introduced eye makeup to In 1972, the first salon, about farming, helped in the kitchen, America (1914), created a non- which offered more than chopped wood for the fires. Rancho La Puerta guests did all this without greasy skin cream (1915), the traditional salon running water, electricity, or, the spa manufactured the first national line services, changed its resort basic, a swimming pool. Ms. of skin care and makeup for retail name to a day spa. It was Szekely still tells stories of how they (1916), was the first to package travel size products (1917), introduced a Noel De Caprio who first used to hire local children to crank home spa kit (1928) and opened an used the term in naming the victrola for the evening’s exercise room in her salon in (1929). her Stamford, Connecticut entertainment. In 1958, Deborah Szekely opened The Golden Door Arden was truly an innovator. business, Noelle the Day destination spa in Escondido, Arden’s pioneering spirit drove her to Spa (Johnson and California for visitors looking for a bit open the first American vacation spa, Maine Chance in Maine in 1926. For Redman, 2008). Beauty more luxury. a visitor, Maine Chance cost from pioneers, such as Mira $250 – 500 per week, and received Linder, Georgette Klinger, By the 1960s, North American spas developed the stigma as ‘fat farms” for the spa services of exercise, sports, Aida Thibiant, Estee wealthy women, and some men, who yoga, facials, massage, beauty training, a healthy diet, and Lauder, and Mary Kay wanted to lose weight and detoxify. Ash, were all working in The focus at these spas was on fitness pampering (Williams, 2007). North America to advance and a special diet (Ross, 2001). French In addition to the development of the beauty elements of Lick, Indiana spas specialized in treating obesity and constipation better spa products by our beauty the spa industry. through a combination of bathing, pioneers, spa equipment was also finding a stronger presence in spa therapy. The first drinking the spring water, and exercising. Hot facility for remedial exercise in water debuted, Springs, Virginia specialized in digestive ailments utilizing a full-immersion “Hubbard Tank” in and heart disease. The fat farm stigma slowed the Warm Springs, Georgia. Developed by Orthopedic growth of the spa industry for some time, but the Surgeon Dr. LeRoy W. Hubbard, this bath tub was concept of an integrated program of fitness, diet and famous for treating wheelchair-bound polio healthy lifestyle training, balanced with pampering sufferer and United States President Franklin D. treatments and beauty, became established. Roosevelt (Crebbins-Bailey et. al., 2005; Lund, 2003a). In the 1930s, there was a boom in water This comprehensive approach differentiates the therapy research and expansion of treatments. American spa from its European counterpart where 30 SPA MANAGEMENT • JULY 09

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IN EARLY 1900S, BEAUTY WAS ESTABLISHED BY ELIZABETH ARDEN the focus is typically on treating a recognized medical condition (Williams, 2007). During this time, the spas of the U.S. afforded healing in a relaxed and natural environment, which was not so much medically oriented as it was aimed at relieving the stresses of a newly industrialized world. Many were still located near hot springs or other waters that were considered to have healing qualities (Calvert, 2002) and most incorporated the comprehensive wellness approach we see in spa resorts today. In the 1970s, beauty salons looking to expand their services started offering spa treatments. In 1972, the first salon, which offered more than the traditional salon services, changed its name to a day spa. It was Noel De Caprio who first used the term in naming her Stamford, Connecticut business, Noelle the Day Spa (Johnson and Redman, 2008). Beauty pioneers, such as Mira Linder, Georgette Klinger, Aida Thibiant, Estee Lauder, and Mary Kay Ash, were all working in North America to advance the beauty elements of the spa industry. THE AMERICAN SPA INDUSTRY GOES INTERNATIONAL By the mid 1980s, the word spa was fully immersed in the industry and once again saw rapid growth. Spa travel demand increased to a point where in 1986, New York based SpaFinder, Inc. opened its doors, becoming the first travel agency to specialize in spa vacations (Johnson and Redman, 2008). Two years later in 1988 the first Spa Conference & Expo waas held in Montreal and showed up four years in a row. In 1990 the first spa industry magazine Spa Management Journal was distributed to all spa professionals. Professional associations formed to support the industry. The International Spa Association (ISPA) and the International Day Spa Association were both founded in the United States in 1991, followed in six short years by the Leading Spas of Canada. New types of spas began emerging. Residential spas are opening their doors and in 1997, medical spas were introduced. 32

Through the years, there have been several SPA MANAGEMENT • JULY 09

attempts to define the word “spa.” From its beginnings in the ancient world, spa was used to describe a mineral spring or a spa town, to the present day businesses that incorporate health and beauty services. In the 1940s, Walter McClellan, medical director of Saratoga Springs Spa in New York described a spa as “a place where natural healing agents like mineral springs, muds and peloids are administered under supervision” (McClellan, 1946). Over 10 years later, Sidney Licht of the American Society of Medical Hydrology defined spa as a “place where mineral-containing waters flow from the ground naturally, or to which it is pumped or conducted, and is there used for therapeutic purposes.” While many spas have moved away from their mineral spring origins, the purpose of their services is still the same, and reflected in this present day definition developed by the International Spa Association in 2003; “Spas are places devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit.” TIMELINE OF THE NORTH AMERICAN SPA INDUSTRY Stage 1 - Discovering American Springs and Spas 1513 Ponce de Leon and Hernando De Soto (in 1539) sail to America in search of the fountain of youth. 1600s Immigrants build washing tubs and huts near healing springs frequented by Native Americans (ISPA 2-17) 1642 The first written record of the Saratoga Springs. (Lund, 1993) 1643 Sweat lodges first chronicled by Roger Williams. (saunas.com, 2008) 1683 The first “Finnish Sauna” in North America was built by Finnish and Swedish immigrants who settled in the Delaware River Valley. 1723 John Smith’s book Curiosities of Common Water is published in America. www.spamanagement.com

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IN 1940 THE SZEKELY’S FOUNDED THE FIRST HOLISTIC SPA 1747 Thomas and Phineas Bond produce for the Philadelphia Gazette the first scientific survey of American healing springs. Bath, Virginia noted on a map as a “Medicine Spring.”

(Sylvester, 1878). Samuel Latham Mitchell, chemist, analyzes the Saratoga water establishing its medicinal value (Altman, 2000).

Stage 2 - Profiting from Springs and Spas

1770 Thomas Jefferson designs Sweet Springs Spa in West Virginia (Jowers, 2008).

1750 Homesteaders in Hot Springs, Virginia construct wooden guest cabins near the springs for visitors.

1824 Joseph Bonaparte, Napoleon’s brother, unsuccessfully tries to purchase the High Rock Spring in Saratoga (Lund, 1993).

1700s George Washington visits several United States springs, including Bath, Virginia in 1748 (at age 16), 1755 and 1761.

1826 John Arnold converts his rustic guest house into the U.S.’s first “pleasure resort” in Saratoga, New York.

1773 Dr. Benjamin Rush, identifies the springs of Bristol, Pennsylvania as a source of health and rejuvenation. Followed by Dr. Samuel Tenney in 1783 and Dr. Valentine Seaman in 1792 writing of the medicinal uses of the water from Saratoga Springs.

Stage 3 - A Split in Spa Focus: Medical or Social?

1774 John Arnold, of Rhode Island, acquires a deserted cabin and opens it as a tavern and guest house for visitors to Saratoga Springs, NY (Sylvester, 1878). 1776 George Washington and his family and friends establish the town of Bath, Virginia. Bishop Francis Asbury claims “immortality” infiltrating spa area culture. 1783 George Washington visits Saratoga Springs, New York and tries unsuccessfully to purchase the area around High Rock Spring (Lund, 1993). 1784 The first bathhouses are constructed, one in Saratoga, New York is built near Red Spring and in Bath, Virginia the new bathhouse replaces the stone pools in natural terrain. 1787 Benajah Douglas, the pioneer of Ballston Spa, near Saratoga Springs opens a rustic cabin for guests. Followed in 1794 by a large frame hotel.

1831 Dr. John Bell, a former ship’s surgeon, writes On Baths and Mineral Waters, elaborating on the importance of bathing the “hygienic and curative powers” of different types of mineral waters and describing 21 of the chief mineral springs of the United States (Bullard, 2004). 1832 Hot Springs National Park, Arkansas is given protected status by the United States as the first Federal Reservation. It became a National Park in 1921. Dr. Thomas Goode acquires The Homestead (Hot Springs, Virginia) and instituted European hydrotherapy treatments designed to relieve stress. (Pogue & Cullinane, 2008) 1838 Dr. John Jennings Moorman begins his work at White Sulphur Springs and created his own method of health care, recommending four to eight glasses of water each day, and working up to 12 at the end of his two to six week treatment period (Lund, 2007). 1843 Two ‘water cure establishments’ open in New York City by Drs. Joel Shew and R.T. Trall, based on hydrotherapy spa treatments developed by Vincent Priesssnitz of Germany (Crebbin-Bailey, 2005).

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BY THE 1960’S, SPAS DEVELOPED THE SIGMA AS “FAT FARMS” 1845 The Ricker family of Maine and begins bottling and selling Poland Spring water. 1848 Documented 30 hydrotherapy locations available in nine states on the eastern seaboard of America. 1851 The American Hydropathic Institute, opens in New York, by the couple Dr. T.L. Nichols and Mary Grove. 1855 Dr. John Bell, publishes a greatly expanded guide to 181 different mineral water resort sites. (Bullard, 2004) Dr. Strong’s Sanitarium opens in Satatoga Springs, New York. 1872 Saratoga Springs, New York water being bottled and sold (American Beverage Association, 2008). Stage 4 - Shrinking Social Sites, Expanding Medical Sanitariums

(Crebbin-Bailey et. al., 2005). Stage 5 - Beauty and Exercise Enter the Spa Industry 1910 Elizabeth Arden opens America’s first day spa, the Red Door Salon on Fifth Avenue in New York. 1913 Dr. William Fitzgerald rediscovered Reflexology and called it Zone Therapy. 1914 Elizabeth Arden introduces eye makeup to America, followed by a non-greasy skin cream in 1915. 1926 The first facility for remedial exercise in water opens in Warm Springs, Georgia. 1927 New York State Society of Medical Massage Therapists is established.

1876 Dr. John Harvey Keith Kellogg opens the Western Health Reform Institute, later known as the Battle Creek Sanitarium.

1933 Dr. Simon Baruch, Professor of Balneology at the College of Physicians at Columbia University and cardiologist, establishes the first institute of Balneological Research in the U.S., The Simon Baruch Research Institute, at Saratoga Spa (Altman, 2000).

1886 A. C. Peale tabulates 2,822 springs with 634 spas. (Valenza, 2000)

1934 Elizabeth Arden opens first American vacation spa, Maine Chance in Maine.

Harriet Hubbard Ayer of Chicago introduces face creams and anti-aging products through her cosmetics business, Recamier Manufacturing Company, Inc. 1895 Dr. John Harvey Kellogg publishes what was to become a classic textbook on massage, the Art of Massage.

1936 American Medical Association (AMA) becomes more involved in the chronicling of “health resorts.” Committees are formed to study and report on the effect of treatments at the resorts.

1899 William Sutherland, D.O. develops a system of examination and treatment for the bones of the skull launching what we know today as craniosacral Therapy (Upledger, 2006). 1906 Dr. John Scheel of New York coins the description ‘naturopathy’ to describe natural medical cures, including the use of water

1940 Edmond and Deborah Szekely start the first holistic destination spa in America, Rancho La Puerta, in Baja, California 1940s Dr. Ida P. Rolf of New York develops her body work practice known as Structural Integration. In 1977, she wrote Rolfing: The Integration of Human Structures (Rolf Guild, 2008).

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IN 1972 THE FIRST DAY SPA OPENS BY NOEL DE CAPRIO IN CT The term myofascial is used by Janet G. Travell referring to musculoskeletal pain syndromes. In 1983, Drs.Travell and David Simons publish book detailing myofascial/trigger point methods of spa therapy. 1943 American Massage Therapy Association established. 1945 Dr. Richard Kovacs noted that of the 425 spas active in the United States in 1927, only 34 were in business in 1943 (Ramos, 2007) 1946 Elizabeth Arden opens the second Maine Chance in Scottsdale, Arizona (Lazarus, 2000). 1947 Dr. Randolf Stone published his first book on Polarity Therapy (Osborne, 2008). 1949 Milton Trager opens a clinic to instruct and implement his phychosocial integration technique, now called Trager method. He began teaching at the Esalen Institute in California in 1975 and established the Trager Institute in 1980. 1958 The Golden Door destination spa opens in Escondido, California. 1965 La Costa Resort and Spa in Carlsbad California opens offering a full service spa, resident doctor, wellness programming, salon and spa (Jowers, 2008; Johnson and Redman, 2008). 1968 Roy Jacuzzi invents and markets the first self-contained whirlpool tub. Dr. Kenneth Cooper, coins the term aerobics and publishes a book of the same name, helping start the fitness movement in the United States (Jowers, 2008). 1972 Noel De Caprio opens Noelle the Day Spa, first using the name day spa and offering day of beauty packages.

1980 Watsu is developed by Harold Dull in Harbin, California. Stage 6 â&#x20AC;&#x201C; The American Spa Industry Goes International 1986 New York based SpaFinder, Inc. opens its doors, becoming the first travel agency specializing in spa vacations (Johnson and Redman, 2008). 1980s Canyon Ranch in Tucson builds residential casitas in the early 1980s and estates in the late 1980s for those seeking spa lifestyle living. 1988 The first Spa Conference & Expo has been held in Montreal, Quebec in May 1988 under the name Spa Marketplace & managed by Spa Management. 1990 Spa Management Journal debut - the earliest official spa industry trade publication. 1990 Spa Leaders of North Americameeting in the Catskills, NY. 1991 The International Spa Association (ISPA) founded in New York city. The International Day Spa Association is founded in New Jersey. PULSE Newsletter is launched by Bernard Burt for ISPA members 1993 Although using warm stones for body therapy has been practiced since ancient times, it took Mary Hannigan, a massage therapist from Arizona, to publish a modern version of the treatment called LeStone Therapy to propel the popularity of Hot Stone treatments in America (Turley, 2008). 1996 Spa Canada magazine debut in September, a Spa Management Journal publication.

1974 The first fitness spa, The Ashram, debuts in California, brandishing a grueling weight loss/fitness regimen.

1997 Leading Spas of Canada Association formed.

1978 Trained by Ida Rolf, Joseph Heller develops Hellerwork a variation of rolfing.

Medical spas introduced combining Western medicine with traditional spa services.

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IN 1986 SPA FINDER TRAVEL AGENCY SPECIALIZES IN SPA VACATIONS 1998 America Spa & Day Spa Magazines compete with Spa Management Journal 1999 Americans spend $5.3 billion on spa services, making them more popular than the longtime favorite, ski vacations for the first time (Allure, 2007). 2000 Medical Spas Review publication debut the first magazine for executive doctors. 2004 International Spa Association develops a new (and widely used) definition of the word spa. “Spas are places devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit” (ISPA, 2008).

Bender, T., Balint, P.V., Balint, G.P., van Tubergen, A; van der Linden, S. (2002). A Brief History of Spa Therapy/Reply. Annals of the Rheumatic Diseases. London: October 2002, 61(10), pp. 949-950. Brown, A., Cooper, B., Doheny, K. Kaufman, D. Lew, I., Mazurski, L., Mycek, S., Nassar, M., & Rosen, E. (2007) Spa 100. Spa Magazine, May/June 2007, pp. 85 – 116. Bullard, Loring. (2004). Healing Waters: Missouri’s Historic Mineral Springs and Spas. Columbia, Missouri: University of Missouri Press.

2009 Launching Spa Management Journal EUROPE

Burt, Bernard (2008). Medical Spas Create New Markets. Spa Management, 18(5), pp. 14 – 18.

References

Calvert, Robert Noah. (2002). History of Massage. Rochester, Vermont: Healing Arts Press.

Aaland, Mikkel. (1997). Native American Sweat Lodge. Retrieved July 27, 2006 from www.cyberbohemia.com/originofthetemescal Aaland, Mikkel. (1998). The Russian Bania: The spreading influence of the Russian steam bath. Retrieved July 28, 2008 from www.cyberbohemia.com/pages/russianbaniasprea ding.htm Allure. (2007). The Spa Treatment. Allure, October 2007, p 106. Altman, Nathaniel (2000). Healing Springs: The Ultimate Guide to Taking the Waters: Hot Springs and Mineral Spas in North America. Rochester, Vermont: Healing Arts Press. American Beverage Association. History. Retrieved August 3, 2008 from www.ameribev.org/all-about-beverage-productsmanufacturing-marketing-consumption

Bellis, Mary. Jacuzzi. Retrieved July 28, 2008 from http://inventors.about.com/library/inventors/bljacu zzi.htm

Apex Sauna and Steam. Sauna History. Retrieved July 28, 2008 from www.apexsaunasteam.com/sauna-history.aspx SPA MANAGEMENT • JULY 09

Chicago Sweatlodge. Untitled. Retrieved July 28, 2008 from www.chicagosweatlodge.com/indes5.html Chubb, M, & H.R. Chubb (1981). One Third of Our Time? New York: John Wiley & Sons, Inc. City of Hot Springs. History. Retrieved July 28, 2008 from www.ci.hot-springs.ar.us/about-hshistory.html Crebbin-Bailey, Jane, Harcup, John and Harrington, John. (2005). The Spa Book The Official Guide to Spa Therapy. London: Thomson Learning. de Vierville, Jonathan Paul. (2003). Spa Industry, Culture and Evolution. Retrieved July 28, 2008 from www.massageandbodywork.com/articles/augsept2 003/cultureandevolution.html\ de Vierville, Jonathan Paul. (2003). Taking the Waters: A Historical Look at Water Therapy and Spa Culture Over the Ages. Massage and Bodywork Magazine, February/March, 2003. www.spamanagement.com

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IN 1997 MEDICAL SPAS COMBINED MEDICINE WITH SPA TREATMENTS Dorning, Amy Weaver. (2006). Soaking up history in Calistoga. Retrieved July 28, 2008 from www.americanheritage.com/articles/web/2006021 7-california-saratoga-san-francisco Dunn, Violet B. (Ed) (1974). Saratoga County Heritage, Pg 238 Entrepreneur Press and Burkholder, Preethi. (2007). Start Your Own Day Spa and More. Canada: Entrepreneur Media Inc. Ferro, David L. Promoting Science through America’s Colonial Press. Retrieved July 28, 2008 from www.earlyamerica.com/review/summer97/science .html Fowler, Gene. (1991). Crazy Water: A Story of Mineral Wells and Other Texas Health Resorts.

American Hotel and Lodging Educational Institute and International Spa Association. Jowers, Angie. (2008). Spastory. LiveSpa, Volume 1, (International Spa Association) pp 80 – 81. Karmol, Rachel. (2006). The History of Cosmetics. Retrieved July 27, 2008 from www.cosedcenter.com Lazarus, Judith (2000). The Spa Sourcebook. Chicago: Lowell House Publishing. Leavy, Hannelore R. (2001). The Spa Evolution. Retrieved July 28, 2008 from www.printthis.clickability.com/pt/cpt?action=cpt& title=the+spa+evolution Leavy, Hannelore R. and Bergel, Reinhard R. (2003). The Spa Encyclopedia: A Guide to Treatments and Their Benefits for Health and Healing. Clifton Park, NY: Thomson Learning.

Fort Worth: Texas Christian University Press. Harriet Hubbard Ayer Society. America’s First Beauty Authority. Retrieved July 27, 2008 from www.harriethubbardayer.org Hembry, Phyllis. (1997). British Spas from 1815 to the Present: A Social History. Cranbury, NJ: Associated University Presses. Iovine, Julie V. The History of Spa in Robert D. Henry and Julie D. Taylor’s Spa the Sensuous Experience (2005). Australia: Images Publication. International Spa Association (2003). Retrieved on August 3, 2008 from www.experienceispa.com/ISPA/media+room/reso urces International Spa Association (2008). History of ISPA Timeline. Retrieved on December 20, 2008 from http://www.experienceispa.com/media/history-ofispa/ Johnson, Elizabeth M. & Redman, Bridgette M. (2008). Introduction to Spa. Lansing, Michigan;

Licht, Sidney (ed.) (1963). Medical Hydrology, The Physical Medicine Library, Volume 7 (Baltimore: Waverly Press Incorporated) p 437. Lund, John W. (1993). Saratoga Springs, New York. Geo-Heat Bulletin March, 1993. Lund, John W. (1993a). Warm Springs, Georgia. Geo-Heat Bulletin March, 1993. Lund, John W. (2007). White Sulphur Springs, West Virginia. Geo-Heat Bulletin V 12 (2). Retrieved July 28, 2008 from http://geoheat.oit.edu/bulletin17-2/art15.htm McClellan, Walter. (1946). Spa Therapy, The Interne, October, p. 674. Mill, Robert Christie. (2001). Resorts: Management and Operations. New York: John Wiley & Sons, Inc. Mozier, Jeanne. The Early Days of Bath. Retrieved July 28, 2008 from www.berkeleysprings.com/bath.htm Osborne, Karrie (2008). The Bodywork Tree:

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SPA HISTORY

IN 2004 ISPA DEVELOPS A NEW DEFINITION OF THE WORD SPA Exploring the bounty of bodywork. Body Sense, Spring/Summer, pp. 8-12 Peale, A.C. Mineral Springs of the United States in USGS Bulletin, no. 32 (Washington, D.C. Government Printing Office, 1886), p 137 Pogue, Melissa and Cullinane, Kathleen. The Homestead: A History of Hospitality in the Virginia Countryside. Retrieved July 28, 2008 from www.thehomestead.com Poland Spring. Poland Spring natural spring water history. Retrieved August 3, 2008 from www.polandspring.com/aboutus/default.aspx Ramos, Mary G. (2006) Texas Almanac 20082009. Retrieved August 2, 2008 from www.texasalmanac.com/health/mineralwater.html Rancho La Puerta. The Early Days. Retrieved July 28, 2008 from www.rancholapuerta.com/home/historyvision/early-days.html Register, Julie. Spa evolution: A brief history of spas. Retrieved April 3, 2008 from: http://spas.about.com/library/weekly/mcurrent.ht m Rolf Guild (2008). The History of Ida Rolf. Retrieved on December 21, 2008 from http://www.rolfguild.org/idarolf.html

Smith, J. (1723). The curiosities of common water: or the advantages thereof in preventing and curing many distempers. Gather'd from the writings of several eminent physicians, and also from more than forty years experience. London: Printed for J. Billingsley. spa. (2008). In Encyclopædia Britannica. Retrieved July 31, 2008, from Encyclopædia Britannica Online: http://www.britannica.com/EBchecked/topic/55728 5/spa SpaFinder. Spa History. Retrieved July 28, 2008 from www.spafinder.com/spalifestyle/spa101/history.jsp Sylvester, Nathaniel Bartlett (1878). History of Saratoga County, New York. Retrieved July 28, 2008 from www.rootsweb.ancestry.com/~nysarato/sylvester/c hapter 28.html Turley, Chris (2008). The History Behind the Hot Stone Massage. Ezine Articles, September 30, 2008. Retrieved on December 21, 2008 from http://ezinearticles.com/?The-History-Behind-theHot-Stone-Massage&id=1542879 University of Notre Dame. Latin Word Lookup. Retrieved July 31, 2008 from www.archives.nd.edu/cgibin/lookup.pl?stem=spa&ending=gere Valenza, Janet Mace. (2000). Taking the waters in Texas. Austin: University of Texas Press. van Tubergen, A & van der Linden, S. (2002). A Brief History of Spa Therapy. Annals of the Rheumatic Diseases. London: March 2002, 61(3), pp. 273-276. Upledger, John (2006). Exploring the Therapeutic

Ross, Kim (2001). Health Tourism: An overview by Kim Ross (HSMAI Marketing Review) Retrieved August 3, 2008 from www.hospitalitynet.org/news/4010521.print Safety Harbor Resort and Spa. The history of the natural mineral springs. Retrieved July 28, 2008 from www.safetyharborspa.com/_files/_pdf/HistoryMineralSprings.pdf

Value of CranioSacral Therapy. Massage Today, February 6(2).

Saratoga County Historian. Saratoga County History. Retrieved July 28, 2008 from www.co.saratoga.ny.us/hist/sarahist.html

Williams, Anne. (2007). Spa Bodywork: A Guide for Massage Therapists. Philadelphia: Lippincott Williams & Wilkins. ■

44 SPA MANAGEMENT • JULY 09

www.spamanagement.com

TRADITION

VISION With headquarters in the heart of Germany, the KLAPP

Group is a leading manufacturer and distributor in the segment of cosmetic products and treatments, specifically focussed on beauty and wellness. Since 1980, founder and sole owner Gerhard KLAPP has actively been driving the companyâ&#x20AC;&#x2122;s destiny, along with its 180 employees. The KLAPP Group proudly services 3,500 successful customers nationally. International distribution is ensured through KLAPP-owned subsidiaries, to about 15,000 professional beauticians and cosmetic institutes. Today, the Group services all European

competence in beauty

markets, targeting beauty institutes, perfume retailers, spas and hotels. Involvement in other markets, such as Asia, America, Africa and Australia, is growing rapidly. In Germany, a strong, service-driven sales force of 50 takes care of our thriving companyâ&#x20AC;&#x2122;s development through sales training.

The KLAPP GROUP • In the cosmetic industry for 30 years • Highest quality through cutting-edge active ingredients • Innovative, market-orientated products • Professional treatments and home treatment • 180 employees in the new office in Hessisch Lichtenau • 15.000 customers worldwide • Continuous development of staff and entire company

KLAPP OFFICES WORLDWIDE USA ■ INDIA ■ RUSSIA ■ UKRAINE ■ SWITZERLAND ■ FRANCE ■ BENELUX ■ BRAZIL

philosophy & entrepreneurship Treating, pampering, recommending - these three words form the basis of the KLAPP philosophy. Since 1980, Gerhard KLAPP has been travelling the world, looking for trends that would guarantee treatment success and customer satisfaction. As a holistic practitioner and connoisseur of Far Eastern treatment methods, he is well versed in the co-action of body, spirit, skin and soul.

Gerhard KLAPP constantly invests his knowledge in the research and development of cosmetic treatments, special treatments and products. KLAPP has always been one of the trendsetters in the beauty market, pioneering breakthrough treatments such as bio cell therapies, Retinol (Vitamin A) Series, O2 Therapy, Vitamin C and ASA peels, and the international sensation, the Chi Yang massage technique. KLAPP truly is synonymous

with

innovation,

yesterday, today and tomorrow.

and is the winner of the innovative beauty award...

KLAPP won the Innovative Beauty Award in 2000, 2006 and 2008. This award, presented by the Health and Beauty Business Media GmbH, is based on an independent survey of 500 cosmetic studios, conducted by market research institutes in Germany, about product and service satisfaction. For the product evaluation, features such as skin tolerance, active ingredients, ease of use as well as design and packaging were researched. Service features included innovative treatment concepts, supplying sales arguments and training, supporting advertising materials as well as the service provided by sales representatives. In the final tally, KLAPP came in strong in all of the above mentioned disciplines, leaving 20 competitors far behind.

ACADEMY At KLAPP, the permanent training and further education of its employees and customers has top priority. The group runs training centres in Hamburg, Essen, Munich, Stuttgart and Leipzig, Germany. For the foreign markets support, further qualifying training centres are available in Hoeselt, Belgium; Moscow, Russia; Kiev, Ukraine; Sevelen, Switzerland; Paris, France; and in Costitx, Mallorca (Spain). Thanks to the high power of innovation in treatments and products, the Company has been experiencing continuous growth in turnover and return. Since early 2000, the Group has more than doubled its external sales.

BEAUTY SPECIALIST

For decades, cosmetics were associated with the care and supply of active ingredients to the face, neck and décolleté. All attention was focussed on these permanently “visible” parts of the body, as for many years body awareness was considerably less intense than it is today. Over time, KLAPP has become The Beauty Specialist with its targeted, highly effective skin care lines. KLAPP has created numerous treatments for professional application, which can be continued at home with complementary product lines. Skin care and beauty treatments are the secure foundation of a professional’s business. The experience and certainty of being noticed for one’s fine, soft and youthful skin is the wish of many clients consulting the beautician. Hence, KLAPP has created specific product lines for every skin type and every individual need, which solve problems and provide new energy. Dry skin receives a targeted supply of moisture; lines and wrinkles can be visibly reduced; the complexion becomes smooth and fine again. Oily skin is regulated so that the pores do not clog as quickly and the complexion becomes matte and more natural again. Normal skin is provided with all necessary ingredients to maintain its fresh and attractive balance.

1979 1980 1981 1984 1990 1995 1997 1999 2000 2003 2006 2008 2009

Traditional practitioner and cell therapist Gerhard KLAPP launches KLAPP COSMETICS GmbH Pioneer in the area of fresh cells cosmetics Thymus extract Vitamin A (Retinol) ASA Peel Chi Yang Sung Rei C-PURE CAVIAR Repagen® Stri-PeXan Organic High Tech Care Stri-PeXan Phyto Stem Cell

WELLNESS SPECIALIST Over time, more and more people have developed a higher awareness of their body and its needs. Asian teachings and aetiology, which see illness and irritations as disturbances of the harmony between body and mind, have increasingly gained ground in our Western World. Furthermore, people need to relax and feel good after a busy and stressful day at work and having to juggle work and family responsibilities. There is no better place to have this wish fulfilled than at the beauty spa and wellness studio! Gerhard KLAPP was the pioneer who recognized this new need and mentality, and went to China to search for a wellness treatment that would also meet our Western expectations. From that, CHI YANG was born, the Far Eastern wellness massage that downright revolutionized what beauty therapy had to offer, by stimulating the bodyâ&#x20AC;&#x2122;s own energies. Shortly after, Sung-Rei from the island world of South East Asia followed. An exotic color-oil-massage harmonizing and balancing body and soul, stimulating new energies. On Ceylon, KLAPP discovered the teachings of Ayurveda, Indiaâ&#x20AC;&#x2122;s age old healing methods, and he was able to incorporate those teachings into KLAPP cosmetics. Another KLAPP discovery is Herbal Siam, a treatment with herbal stamps indulging the body and mind in the exotic scents of carefully selected plants, providing gentle care for the skin.

TREATMENTS & PRODUCTS The focus of KLAPP treatments and products lies in the innovative and versatile treatment concepts, which are extended with effective products for home use. All KLAPP concepts are developed for every skin type, male and female, for body and face — for the holistic beauty care.

Stri-PeXan Face Treatment The highly effective Stri-PeXan treatment reduces wrinkles and gives your skin immediately a younger appearance. Main features are wrinkle smoothing, regeneration and renewal of the skin. If used regularly, the active ingredient significantly reduces wrinkle depth by up to 72% (in vivo study).The treatment contains : Course of treatment: After cleansing, distribute the ENZYME CLEARINGPEEL generously over face, neck and décolleté and gently smooth into skin during approx. 10 minutes. Then wait 5-10 minutes to take effect. Use warm compresses to eliminate rests of the peeling. To neutralise the ENZYMECLEARING PEEL apply NEUTRALIZER to face, neck and décolleté. Wait 3-5minutes while the product takes effect, and then remove with warm compresses. Now apply the MASK for skin purification. Wait 15-20 minutes while it takes effect and then remove the MASK with warm compresses. To refresh and relax the skin, apply HYDRA GEL and briefly massage in. At the end use SOFT FLUID and gently smooth into skin. Note: During the treatment the skin may experience a sensation of warmth. This is normal and will disappear after a while.

KLAPP

The Line: A Key Success Factor for Spas

“Innovation “Innovation&&Vision, Vision,

In challenging economic times such as we’re experiencing, choosing the right brand for your spa can be crucial in ensuring your commercial and financial success.

Made Made in Germany” Germany”

PHYTO STEM CELL TECHNOLOGY FOR THE PROTECTION OF SKIN STEM CELLS PRODUCT INFORMATION Our skin is as young as our cells are. KLAPP Group 2009 is breaking new grounds to find the human “fountain of youth”. The KLAPP Group laboratories are working closely with scientists on the implementation of new concepts in cosmetics. Stem cells are the source of all tissue and play an important role in the development and regeneration of the organism. They have the capacity to divide or reproduce indefinitely. But the capacity of stem cells deteriorates with age and under the impact of daily environmental factors. Stem cell research and especially the extraction of natural plant stem cells reveals a technology, which can be defined as a breakthrough in anti-aging skin care; it will drive all new possibilities in cosmetics. This newest research focuses on the protection and longer durability of skin stem cells. That is why plant stem cells, with their positive effect on skin stem cells, form the basis of the innovating active ingredient in StriPeXan PHYTO STEM CELL TECHNOLOGY. This active ingredient is extracted from an old, rare Swiss apple. ANTI-AGING REVOLUTION The stem cell extract of this apple (Malus Domestica Fruit Cell Extract) contains particularly long living tissue stem cells. They protect and stimulate skin stem cells and can even counteract premature skin aging. Apart from the active ingredient extracted from the apple stem cells, all products also contain the successful active ingredient Regestril™. It supports the skin’s natural regenerative capacity, also protecting against wrinkles. The following Stri-PeXan PHYTO STEM CELL TECHNOLOGY products are suitable for every age and skin type.

“Experience a new

PROTECT ZONE A cream with sun protection factor (approx. 12), which supports the skin’s natural defence mechanism and can protect against UV damage with the active ingredient Ectoin. The almond oil in this product – rich in mineral nutrients, vitamin A, B and E – has a soothing and firming effect.

HYDRA ZONE A day and night skin care with a triple moisture complex, which maintains and improves the skin’s moisture level. Hyaluronic acid enhances this effect and leaves an invisible, airpermeable protective film. Ceramide 3 strengthens the skin structure and leaves a firmer complexion.

CONCENTRATE A 4-week treatment with highly concentrated apple stem cells. The active ingredient of the

MAT ZONE The matting day and

SPECIAL ZONE

tropical candle tree

night skin care contains

A skin care specifically

can protect the skin

an active ingredient

developed for the sensitive

against UV damage.

complex, which supports

eye and lip area. The extract

The hyaluronic acid

reduced sebum

of the wild aloe ferox plant

this product contains

production and

has moisturizing properties

additionally supports

counteracts shiny skin.

and improves the skin’s own

the skin with moisture

immune system. The active

and leaves a very thin,

The active ingredient Matrixyl®1 stimulates collagen synthesis and supports a firmer complexion. Jojoba oil – rich in vitamin A, B, provitamin D and E – offers antioxidant protection and leaves the

ingredients Matrixyl®1 and vitamin C stimulate collagen

imperceptible protective film.

formation. The para nut oil in this product, rich in vitamins and mineral nutrients, leaves the skin smooth and soft.

skin soft and smooth. MAT ZONE is perfect for combination skin.

beauty dimension”

IMMUN SUN Sunshine not only makes you happy, but it is also essential for the formation of our vital vitamin D. However, excessive sun radiation can be damaging, cause skin cancer and promote premature skin aging. It is therefore vital to apply the correct sunscreen as preventative measure. That is why KLAPP Cosmetics developed its new sunscreen series, IMMUN SUN, which offers effective protection against the damaging UVA and UVB radiation. IMMUN SUN has been developed in line with the latest scientific standards in Australia and tested extensively under the worldwide renowned COLIPA method. Made in Australia, it offers photo-stable UVA and UVB filters. IMMUN SUN is easily absorbed, and water and sweat resistant.

â&#x20AC;&#x153;KLAPP, the results

FACE PROTECTION CREAM SPF 30/50 BODY PROTECTION SPRAY SPF 15/30 IMMUN SUN sunscreen products offer medium to high protection against UV radiation through a balanced ratio between UVA and UVB filter (1:3). Aloe vera and vitamin keep the skin moisturized and maintain its moisture depot. The skin stays smooth and soft. IMMUN SUN offers reliable protection against sunburn and nourishes the skin, counteracting premature skin aging. Its well tolerated, perspiration-resistant formulation makes this sunscreen perfectly suitable for exercising.

AFTER SUN LOTION The AFTER SUN LOTION soothes and nourishes sun-stressed skin after exposure. The active ingredient Ectoin offers a special cell protection and additionally protects the skin’s immune system against stress factors such as UVA and UVB radiation, dryness and heat. Combined effectively with hyaluronic acid, Ectoin supports a balanced moisture level of the skin cells. Bisabolol and panthenol improve the skin’s regenerative ability, provide nourishment and leave skin softer and smoother.

manufacturer”

“High performance professional treatments”

MEDI CAL SPAS

Medical Spa Branding

YOU MUST INVEST TIME, EFFORT & RESOURCES IN CREATING THE RIGHT PERSONAL BRAND

BRANDING . . . BRANDING . . . BRANDING . . .

Richard Linder is the CEO of PCA SKIN®. Prior to joining the company, he held executive positions at Greenwich Street Partners, the St. Louis Economic Development Council and KPMG in Zurich, Switzerland. Mr. Linder’s long-standing interest in the healthcare field dates back to his studies at Harvard Business School, where he earned his MBA. While there, he was awarded a grant from Harvard University to study the purchasing behaviors and preferences of the aging baby boomers.

By RICHARD LINDER

e are surrounded by brands. “Anyone can have a Web site. And today, because Take a look around you. anyone can…anyone does!...The sites you go back to Chances are you can indentify are the sites you trust. They’re the sites where the brand no fewer than 10 different name tells you that the visit will be worth your time— brands in the room in which again and again. The brand is a promise of the value you are currently sitting, including the very clothes you’ll receive.” on your back. Some of those brands may have been www.pcaskin.com around for 100 years; others may be much younger. This is true of any business or individual, especially when it is you, the individual, who is driving the Regardless of the brand’s age, the relative strength of business. Thus, you must invest the time, effort and any particular brand depends on much more than a resources in creating the right personal brand. good name or a cute gimmick or a copycat product. Establishing your own brand allows you to do two Management guru and author Tom Peters—best main things. First, it keeps you from being an known for his book In Search of Excellence, which anonymous industry participant. Second, proper he co-wrote with Bob Waterman—wrote an article branding puts you in control of defining who you for the August 2007 issue of Fast Company called are. “The Brand Called You.” In the article, Peters uses the web as an example to make his point about the It is important to note that you and your brand importance of branding: become one and the same. The investments you

MEDI CAL SPAS • July 2009

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MEDI CAL SPAS

Medical Spa Branding

“

“THE BRAND IS A PROMISE OF THE VALUE YOU’LL RECEIVE” Building a viable brand means breaking through the noise, being distinctive in a way that creates value for your patients. It allows you to differentiate yourself from your competitors and take more control of your own destiny. A brand also gives you the recognition you need for attracting new patients to your practice. make in yourself transfer to the brand and enhance your business. Like your education, these investments carry with you wherever you go. You also need to create a specialization, thereby focusing your offerings. This specialization, along with a strong knowledge base, will allow you to become an expert in a particular field and will become the foundation of your business. You then will have the essence of your brand. It gives the patients coming into your practice a higher level of confidence and trust. Although your patients’ trust must be reinforced through your ongoing clinical relationship and the results they are seeing, the process begins with how well you establish your brand. As you build your brand and your business, it is critical that you remain focused on treating your patients. Constant changes in your service offerings, with too much attention on the latest fads or the hot new things, dilute your brand, erode the trust your patients have in you and drive them to other providers. So, be sure to use those products that complement your area of expertise and are proven to work.

that expertise benefits your patients. This is often where businesses fail. Either what they offer is of little value to their patients, or their marketing is poorly executed. Here, market research will pay enormous dividends. If you have never done any market research, the idea of it can seem daunting. Several companies are more than willing to help, but that help comes with a hefty price tag. An efficient method of research starts with your existing patient base. They know you and trust you. Bounce your ideas off them. Get their input and feedback. Your patients are a wealth of information and are often more than willing to share an opinion with you. Finally, you need to establish certain standards for your brand that includes everything from your logo style and usage to your color scheme. The consistent application of this standard gives your brand more power and greater protection.

Building a viable brand means breaking through the noise, being distinctive in a way that creates value for your patients. It allows you to differentiate yourself from your competitors and take more Still, it is not enough to get just these things right. control of your own destiny. A brand also gives you Your success in branding will depend on how the recognition you need for attracting new patients effectively you communicate your expertise and how to your practice. ■ 70

MEDI CAL SPAS • July 2009

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MEDI CAL SPAS

Medical Spa Alternatives

Melinda Minton is a spa consultant and health and beauty expert living in Fort Collins, Colorado. Minton is a certified massage therapist, esthetician and cosmetologist with an MBA in marketing. A past spa owner, Minton has consulted on spa management issues, product formulations, spa profitability and strategy among sundry other projects. Minton is the founder of The Spa Association, a world-class organization dedicated to enriching the professional beauty industry through self-regulation, education and sound business practices. Recently Minton founded Spa Secure, launched in 2004. Spa Secure is an international licensing program for salons, spas, medical spas and wellness centers that sets the standard for business practices, operations, quality of service, and health and safety. www. thespaassociation.com 602-540-4696 or 866-599-9316 72

ADDING WELLNESS TO THE TYPICAL MEDICAL SPA MODEL IS A WINNING FORMULA FOR PROFESSIONAL BALAMCE

Spa Goers are Seeking Alternatives for Healthy Aging By MELINDA MINTON

CREATING WELLNESS With all of the attention given to injectibles and laser therapies at present one has to wonder what happened to all of the other modalities that play into a medical spa that marches to a different drummer. More than ever spa-goers are seeking alternative therapies for prevention, self-awareness, balance, healthful aging and enhanced wellness. There are a variety of ways to assist with these goals within your medical spa facility.

emotionally floatation tanks are a god-send for alleviating stress and returning the body and mind to a natural state of balance.

Hydrotherapy, balneotherapy and walking pools are all powerful treatment options as well. As a part of a detox program hydrotherapy utilizing alginates can assist with lymphatic drainage as well as aid in circulation, poor refinement and the treatment of cellulite. Walking pools also offer assistance with WATER cellulite and treat venous solutions with those with A variety of water based modalities are available spider veins or varicose vein issues. that treat everything from rheumatoid arthritis to depression to skin and soft muscle tissue maladies. PELEOTHERAPY A warmed saline pool is ideal for physical therapy, The action of peloids on the body systems is a sensorial therapies, and re-learning the basics of combination of the temperature (heat), mechanical healthful movement. Watsu or massage in a heated and chemical factors. The temperature (or heat) is pool is a wonderful addition to the standard considered by some to be the most important massage styles. Deeply relaxing Watsu is also useful physical factor in peloid therapy. It has been for sports injuries, those suffering from soft tissue established that heat increases activity of chemical damage or diseases like MS or simply those wanting components in peloids. Besides, heated mud a change from the more typical forms of table promotes swelling of the skin which changes massage. Open flotation tanks are also a wonderful penetrability of cellular membranes for way to reconnect with oneâ&#x20AC;&#x2122;s own natural rhythms. biochemically active components of mud. When blended with LCD lighting that changes the look and character of the flotation room the Chemically active substances found in peloids sensation of floating in such heavily saline water is (hormones, antibiotics, biostimulators, other worldly. Metabolically, mentally and microelements, organic acids) penetrate into the MEDI CAL SPAS â&#x20AC;˘ July 2009

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MEDI CAL SPAS

Medical Spa Alternatives

HYDROTHERAPY, BALNEOTHERAPY & WALKING POOLS ARE ALL POWERFUL TREATMENT OPTIONS body systems and heal the body from the inside. Heat and other physical factors in this case are deemed as subsidiary, based on tests conducted where peloids were applied at hot and cold temperatures. The fact that peloid molecules can penetrate through the skin into the body has been proven throughout the last several decades in a variety of countries. Hydrogen sulphate is considered a biologically active component of muds. It acts similar to acetylcholine, causing substantial changes in Circulatory system. It raises blood pressure, slows down the pulse and narrows down blood vessels, thus changing the blood supply to organs and body tissues and improving the heart activity. Utilizing mud in the spa can take a variety of forms. For larger medical spas mud baths might be an option—even individual mud baths taken in balneotherapy tubs. Mud packs administered under UV lamps are a popular option as are mud body wraps followed up with a dry sauna detoxification session. Pelotherapy is also useful in the esthetics realm aiding with acne, sluggish skin, pore refinement and skin nourishment. HERBAL APOTHECARY The word apothecary, in the Norman period of English history, designated anyone who kept a shop or store of such nonperishable commodities as spices, drugs, comfits and preserves. During the later Middle Ages the term was restricted to those who prepared and sold drugs. Not until the end of the 18th century were the professions of apothecary and physician clearly distinguished. Ideally an apothecary in your medical spa facility will offer a variety of herbs, essential oils and tinctures to remedy those disorders and health challenges commonly afflicting your clientele. Basics might include items like Echinacea, St. John’s Wort, Valerian, Milk Thistle, Saw Palmetto,

MEDI CAL SPAS • July 2009

and Uva Ursi. The apothecary can serve as a dispensary for a variety of solutions in the form of capsules for ingestion, herbal teas, medicinal steaming and herbal bathing at home. Additions to your herbal apothecary might include an essential oil bar both for aromatherapy blending for at home use as well as for the creation of blends to be used in esthetic and body treatments at your spa. If energetic healing is one of the treatment options offered within your facility a gemstone bar might also be an option. Various gemstones can be selected for use during balancing, massage, body treatments or esthetic treatments or the client can simply select those semi-precious gemstones and minerals appropriate for their needs to utilize at home. MEDITATIVE ACTIVITIES Whether it be guided imagery, EMDR, Pilates, Qi Gong, Yoga or a similar activity utilizing empty space within your spa for classes, individual instruction and seminars is a must when it comes to promoting wellness. The primary medical spa market is of the ages from 40-70 and this group is ready to embrace change, learn and promote inner well being, balance and mindfulness. They are starving for alternative methods of healing and preventative care. These offerings might be performed by staff members, independent contractors who rent out a portion of your spa or a combination of the two. Most of all, consider a multi-purpose area to fulfill the needs of your clientele in a flexible manner. Not all medical spas are created equally. If you are only focused on laser treatments or one of the popular medical spa modalities at the moment talk to your clientele and see if they aren’t seeking more. Adding wellness to the typical medical spa model is oftentimes a winning formula for professional balance. ■ www.spamanagement.com

MEDI CAL SPAS

ADVERTORIAL VITAMINS C AND E: A DYNAMIC DUO AGAINST PHOTOAGING

A recent report by L. Packer featured in the Skin Care Forum describes the effects of vitamin C with vitamin E in defending the skin against photoaging. A well-known phenomenon is how sun exposure (photoaging) results in skin's aging and how ultraviolet (UV) rays and infrared (IR) radiation accelerate the aging process. Exposure to ultraviolet rays leads to the formation of free radicals, which are highly reactive molecules. However, the damaging effects of UV may be lessened by antioxidants in the skin, such as the lipid-soluble vitamin E and the water-soluble vitamin C. If these antioxidants are replenished, they implement a first line of defense against damage to the DNA, proteins and other molecules in the skin. Vitamin E traps free radicals in the skin cells that are thought to damage the cell membrane, the DNA in the cell nucleus and the collagen fibers responsible for the tightness of the skin. Stored in the cell membrane, vitamin E takes away, figuratively, the "point" of the molecule, thus diminishing its damaging potential and effects. Vitamin C then removes the "point" from the vitamin E and releases it again. Vitamin C and vitamin E interact and constitute an interplay between water-soluble and lipid-soluble antioxidants in protecting against free radical damage.

Information: Hale Cosmeceuticals 1 800-951-7005 www.halecosmeceuticals.com www.spamanagement.com

Advertorial

MEDI CAL SPAS

Spa & Medical

CREATING OF A HOLISTIC HEALTHCARE INTEGRATING SPA & WELLNESS SERVICES

ABOUT UNITED EASTERN MEDICAL: United Eastern Medical was formed in 2005 as Abu Dhabi’s leading privately owned Healthcare Development and Investment Company. UEM will develop and manage an integrated healthcare delivery system that comprises world-class specialty hospitals and outpatient facilities throughout the UAE. The UEM portfolio of projects under way includes a 300 bed women and children’s hospital, a premium network of primary care and specialty health centers and Abu Dhabi’s first Medical Spa and Wellness Center, in addition to an advanced stem cell processing and storage facility.

Spa Resources International enters into a joint venture with United Eastern Medical The new development promises to provide the perfect synergy between the spa and medical sectors

RESOURCES INTERNATIONAL (SRI), the Dubai-based specialised spa management and consultancy company that has set the standards for the spa and wellness industry in the region for over a decade now, has entered into a groundbreaking new agreement with United Eastern Medical (UEM), one of Abu Dhabi’s leading healthcare development and investment companies.

“UEM has a focussed and strong vision for the future of the medical sector in the region, and as a home-grown company Spa Resources International is very happy to be an integral part of that vision,” said Ms. Daniella Russell, Director of Wafi Health & Leisure Group, the parent company of SRI. “Our extensive experience in the development, management and operation of spa, leisure and wellness facilities in the region will stand us in good stead in our joint venture with UEM, with whom we share common ideals, values and goals as to where The joint venture aims to address the acute increase we want to take the healthcare industry,” she added. in interest for integrative health, beauty and wellness services in and around the UAE. Both Founded in 2005, UEM is Abu Dhabi’s leading parties will bring their unique strengths and privately owned healthcare development and leadership positions in the medical and spa investment company. Through the participation and industries to facilitate the creation of a holistic support of key stakeholders and the public at large, healthcare environment in the region, which UEM aims to develop and manage an integrated integrates spa & wellness services. health delivery system that comprises world-class

MEDI CAL SPAS • July 2009

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MEDI CAL SPAS

Spa & Medical

SPA HOSPITALS WILL BRIDGE THE GAP BETWEEN HEALTHCARE & WELLNESS specialty hospitals and premium healthcare facilities throughout the Middle East.

“

“Our partnership with Spa Resources International, The synergy between these two pioneering forming Spa Resources United Eastern LLC organisations promises to add a new (SRUE), is very exciting for UEM as it perfectly dimension to the medical and wellness mirrors our strong ambitions and vision to transform the regional healthcare system. As the market in the region, which will be great leading spa consultancy and development company in the region, SRI was our first choice of partner in news for the UAE community where the our mission to address the regional increase in demand for comprehensive and holistic interest for integrative health services. The new centers that we will develop together will create an medical and wellness services attuned to its ideal synergy offering a combination of spa treatments alongside unique health and medical culturally diverse needs is growing rapidly. programs, and will bridge the large gap between healthcare and wellness,” stated Mr. Mohammed Ali region. “The modern approach to healthcare is not Al Shorafa, Managing Director and CEO of United only about diagnosing and curing illnesses. It is Eastern Medical. about creating a complete sense of wellbeing through all aspects of healthy life, including Additional to UEM’s knowledge will be the relaxation, rejuvenation, and harmony of body, expertise in the spa and wellness field that SRI mind and spirit. This, combined with UEMS possesses, contributing to the idea of creating expertise in the medical sector, promises to add a comprehensive healthcare environment in the new dimension to healthcare in the region,” said Ms. Russell, highlighting the unique strengths that both parties bring to this joint venture. Amongst the upcoming projects in this joint venture is the expansive spa and wellness centre that will be located within UEM’s flagship project, Danat Al Emarat Hospital, a 300 bed women and children’s hospital currently being developed in Abu Dhabi. The centre will integrate medical science with wellness and education programs. The synergy between these two pioneering organisations promises to add a new dimension to the medical and wellness market in the region, which will be great news for the UAE community where the demand for comprehensive and holistic medical and wellness services attuned to its culturally diverse needs is growing rapidly. ■ 78

MEDI CAL SPAS • July 2009

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SPA MANAGEMENT

SPA PLEASURES

HEIGHTEN & ACCENTUATE THE SPA EXPERIENCE: CHOCOLATE

Spa Delicious ORGANIC CHOCOLATE, FROZEN DESSERTS, and ROASTED NUTS Healthy Treats for Your Valued Guests Carol Schiller is a contributing writer for Making Scents Magazine, Spa Management Journal, and other upscale publications. She has been writing on spas, natural health, organic lifestyle, and music/fitness reviews for a number of years. Email: carolshealthyliving@hotmail.com

By Carol Schiller Spending a luxurious day at the spa can be one of the most enjoyable and rewarding pleasures. Offering an unparalleled healing environment of comfort, relaxation, and rejuvenation, this nurturing atmosphere is just the perfect place for guests to spend their summer vacation. So what could possibly heighten and accentuate the spa experience? Delicious, all-natural, raw and organic chocolate without any refined sugar, artificial flavors, additives or preservatives – just pure ingredients from nature that will please the senses and promote a feeling of bliss, without the guilt. Spoil your guests with a beautiful assortment of great-tasting chocolate truffles, brownies, and bars, along with an enticing choice of scrumptious organic frozen desserts and roasted pistachio nuts. Your guests will appreciate the thoughtfulness of providing such healthy treats to make their vacation the best ever. ULIMANA offers a full line of handmade 100% raw and organic chocolate truffles, brownies, and bars that are naturally sweetened with agave. Launched in 2005, the company’s intention was to bring deliciously nutritious products to the marketplace, and they have achieved their goal. Rich in flavor with a heavenly sweet-chocolate taste, these products will satisfy the most discriminating chocolate lover. Varieties include: Peppermint Truffles, Cacao Nib Truffles, Hemp Berry

Chocolate Brownies with Mulberries, Hemp Nut Chocolate Brownies with Walnuts, and many more. The company also produces a smoothly rich Truffle Butter that can either be enjoyed by itself or as a topping on cookies, cupcakes, and other baked goods. UliMana’s newest unveiling is their Lemon Fig Pecan Bars, which are so good, they can be habit forming. These lemony-sweet, soft and chewy bars are superb to include on a platter with assorted chocolates. UliMana is an innovative company that produces many mouth-watering treats your guests will rave about. www.ulimana.com (828) 713-3469 EVERYTHING RAW COMPANY offers 100% raw and organic bars in two varieties: The Yoga Bar (Organic White Chocolate Flavor) and Indigo Nights – Organic Fudge Bar. The company introduced this line of raw energy bars in 2006 with a mission to provide healthy snacks that contain live enzymes for people to benefit from and enjoy. The Yoga Bar is sweetened with dates and honey, and has cacao butter and soft pieces of cashews and pistachio nuts. This delicious whitechocolate-flavored bar almost melts in your mouth. Indigo Nights – Organic Fudge is a firm bar with a fruity-chocolate taste and a milder sweet flavor from a mix of dates, agave syrup, cacao powder, pistachios, pecans, cashews, vanilla beans, cinnamon and other ingredients. It is a perfect snack for people who prefer less sweetness. Both products are very-good tasting and compliment each other. They are a nice addition to a chocolate enthusiast’s treasures. www.everythingraw.com (434) 293-6325

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SPA MANAGEMENT

SPA PLEASURES

SPOIL YOUR SPA-GOERS WITH GREAT-TASTING CHOCOLATE FREELAND FOODS offers Real Live Chocolate, under the Go Raw label that is 100% raw and organic, and made with only two ingredients: cacao and agave nectar, and that’s all.

This deliciously flavorful chocolate is handmade and packaged in a beautiful glossy gold and redcolored box that contains six individually wrapped pieces of chocolate. The quality of the product and the visual appearance of the packaging make Real Live Chocolate a very nice take-home gift for guests, as well as being served as a splendidly tasty chocolate delight. www.goraw.com (650) 962-9299 or 1-877 I-LOVRAW LOVE STREET LIVING FOODS offers a 100% organic, raw and vegan Chocolate Super Fudge Bar made with cacao, maca, cayenne, vanilla beans and other raw ingredients. The company founder, who was a member of the U.S. Olympic Training Center Judo Team, started a line of raw products in 2007 after extensively testing and validating the benefits of eating unprocessed foods. This Super Fudge Bar not only provides nutrition for the body as a superfood, but it is also a great tasting chocolate to enjoy. The creamy smooth, rich chocolate flavor, and well-blended mix of herbs, makes this a wonderful indulgence to feel good about eating. www.lovestreetlivingfoods.com (412) 381-1867

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LUNA AND LARRY’S COCONUT BLISS produces a premium line of organic vegan ice cream, made with coconut milk instead of dairy or soy, and sweetened with agave syrup (with the exception of the Mint Galactica, which contains a small amount of organic cane sugar and agave syrup).

Flavors include: Dark Chocolate, Chocolate Hazelnut Fudge, Vanilla Island, Mint Galactica, Cappuccino, Cherry Amaretto, Naked Coconut, and Strawberry Lemon Love. Four varieties were sampled: The Chocolate Hazelnut Fudge has a delightful chocolate flavor with chunks of hazelnut. The Mint Galactica is refreshingly cool and minty with sprinkles of chocolate. The Cappuccino has a wonderful smooth coffee taste, and the Naked Coconut is richly flavorful, with soft pieces of coconut. With an assortment of eight flavors to choose from, these creamy, wholesome frozen desserts are bound to satisfy everyone’s craving. Coconut Bliss has a low glycemic level and provides an excellent alternative to dairy and soy-based ice creams. www.coconutbliss.com (541) 345-0020 BRAGA ORGANIC FARMS is a small family owned farm located in the Central Valley of California, with 40 acres of organic pistachio trees. The company has been selling quality organic nuts for 10 years.

Their products range from raw to roasted pistachio nuts, with or without spices, and salted (with sea salt) or unsalted. Braga Organic Farms also offers organic almonds, walnuts, and dried fruits. The Raw Unsalted Pistachios, Roasted Salted Pistachios, Roasted Salted Pistachios with Chili (cayenne pepper), and the Roasted Salted Pistachios with Garlic, are all very tasty with just the right amount of flavor. These gourmet nuts are quite irresistible and delicious, so be sure to have plenty on hand. Bulk sizes are available, as well as _ pound packages with a zip-lock seal. Products are shipped directly from the farm. www.buyorganicnuts.com (559) 675-1743 ■ www.spamanagement.com

SPA MANAGEMENT

PCA EDUCATION July, 2009 skin biology & chemical peel seminar 7.11.09 Los Angeles, CA 7.13.09 Columbia, SC 7.13.09 Boise, ID 7.13.09 Anchorage, AK 7.19.09 Reno, NV (professionals & students) 7.19.09 Denver, CO (professionals & students) 7.20.09 Albuquerque, NM 7.20.09 San Diego, CA 7.26.09 Detroit, MI (professionals & students) 7.26.09 Tulsa, OK 7.26.09 Newark, NJ 7.27.09 Walnut Creek, CA 7.27.09 Scottsdale, AZ

July, 2009 ingredient & product knowledge seminar 7.13.09 Scottsdale, AZ 7.12.09 Anchorage, AK 7.20.09 Manhattan, NY July, 2009 skin biology & chemical peel seminar (Students) 7.12.09 Los Angeles, CA 7.12.09 Orlando, FL 7.19.09 Reno, NV (professionals & students) 7.19.09 Denver, CO (professionals & students) 7.19.09 Albuquerque, NM 7.19.09 San Diego, CA 7.26.09 Detroit, MI (professionals & students)

Tel: 877.PCA.SKIN [722-7546] • Fax: 480-946-5690 • PCASKIN.COM BEAUTY, LUXURY, RELAXATION AND NATURE INTERTWINE AT SPA ROSSEAU The Rosseau opens the doors to its spa and destination for relaxation Inspired by nature and made for luxury, Spa Rosseau, part of The Rosseau, the first JW Marriott Resort & Spa in Canada, opens its doors today. Spa Rosseau incorporates Muskoka elements such as birch, rock, wind and water to celebrate nature and immerse guests in a truly unique location and authentic local experience. “When guests visit our new spa, they will be treated to an incredibly relaxing experience overlooking the pristine Lake Rosseau,” said Tony Tamburro, General Manager, The Rosseau. “It is the perfect escape for the traveler who wants to get away from it all and be treated to one of the most unique and relaxing spa vacations. Our guests want to live their personal lifestyle wherever they go. They want luxury without pretense and Spa Rosseau fulfills that desire.” Inspired by the changing seasons, signature treatments such as the “Seasons of Life Rituals” body treatment, “Rock, Wind and Water” couples experience, and “Crisp, Clear Day” spa package, bring a truly Canadian, truly natural twist to luxury spa experiences. Kim Cadra, Director, Spa Rosseau, has an extensive background and experience in spa design; management and marketing which has earned her the reputation as “one of the industry’s most respected spa directors” according to Bernie Burt, Senior Editor Spa Management Journal. As Spa Director at The Rosseau, Cadra will ensure that every guest experiences an atmosphere of peace and quiet renewal. For more information on Spa Rosseau services, please visit www.sparosseau.com 86 SPA MANAGEMENT • JULY 09

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NEW BODY WRAPS AND PACKS RELAX AND REVITALIZE For the ultimate treat, offer your clients one of our new body wraps and packs. Choose from a variety of professional skin and body products, including our Grape Herbal Pack. Formulated with clay and micronized grape pulp, this very fine powder turns into a soft paste when mixed with water. Red grape seeds and pulp provide antioxidant properties. Skin cells benefit from its outstanding anti-aging effect. Or how about trying our new Fizzing Chocolate Herbal Pack? This energizing pack fizzes when mixed with water, while cocoa provides magnesium, zinc, and a mild stimulant very similar to caffeine. For a remarkable smoothing effect, try the deeply penetrating Algae & Green Tea Body Wrap. This treatment has caffeine for a stimulating effect, as well as minerals and vitamins that help relieve aches and pains. Algae provides magnesium, trace elements and organic iodine. For more information, please contact Universal Companies at 800-558-5571

PROFESSIONAL PROGRAM INSURANCE BROKERAGE has announced the launch of their new Beauty Program. Independent contractors can quote and buy coverage online. For spas looking to provide coverage for multiple technicians they have an easy online application process and a 24 hour quote turn around time. Services to be covered can include Beauticians/Barbers, Nails, Waxing, Facials, Peels, Microdermabrasion, Electrolysis, LED/Microcurrent, Foot Detoxification, Airbrush Tanning These policies include coverage for your general liability (slip and fall) and your professional liability and we can include coverage for your business property in most states. For more information visit their website www.beauty-ins.com or give them a call (415) 475-4300

SERENITY MEETS SUSTAINABILITY AT LOEWS SANTA MONICA BEACH HOTEL’S NEWLY-RENOVATED OCEAN SPA & FITNESS Loews Santa Monica Beach Hotel announces the re-opening of its 7,000-square-foot Ocean Spa & Fitness, an eco-conscious spa that embraces nurture and nature. “As we continue to invest in our hotel, we feel a strong sense of responsibility to help protect our planet,” said Bill Doak, general manager of Loews Santa Monica Beach Hotel. “This project allows us to be environmentally responsible while still providing a luxury spa experience for our hotel guests, spa members and local residents.” Designed and managed by Plus One Health Management, Ocean Spa & Fitness’ eco-friendly design elements include Ecoresin panels made from 40-percent post-industrial recycled resin, Armstrong sustainable ceiling tiles, reclaimed-wood furniture pieces, Mondo recycled rubber floors and Shaw carpet with Cradle to Cradle Certification. In addition to aesthetic changes, the spa’s wellness experiences have also been rejuvenated to include organic attributes. The “Aroma Synergy” massage and “Stream of Consciousness” scalp treatment incorporate certified organic essential oils by Red Flower. Spa-goers choose from a variety of blends, including Indian jasmine, French lavender and Icelandic moonflower, to help enhance their healing experience. Red Flower is an eco-responsible company that uses sustainably harvested ingredients, biodegradable products and recycled packaging. For more information on Ocean Spa & Fitness, please call (310) 899-4040 or visit www.loewshotels.com 87 www.spamanagement.com

JULY 09 • SPA MANAGEMENT

SPA MANAGEMENT

SUMMER LOVIN’ FROM EMINENCE Protect your skin in and out of the sun with the new dreamy skin protection and repair collection from Eminence Organic Skin Care. Naturally healing and calming ingredients like aloe, sheabutter and hibiscus promise soft, supple and revitalized beach-ready skin. Say goodbye to dry, irritated skin and ‘aloe-ha’ to the gentle organic comfort of the tropics with the new Summer Lovin’ Collection from Eminence. Aloe Mint Hydrating Cream Gel FACE Gentle enough for the fine areas on your sun kissed face, this healing and calming gel will help to reduce skin irritation and inflammation and aid in repairing the damaging effects of overexposure to the sun without clogging pores. Key Ingredients: Aloe Vera Juice, Corn, Chlorophyl, Menthol, Camphor, Peppermint Oil, Tea Tree Oil Aloe Mint Hydrating Cream Gel BODY Treat your beach body to this hydrating gel designed to soothe sun exposed skin. This cooling and calming treatment will help to reduce skin irritation and aid in repairing the damaging effects of overexposure to the sun while restoring skins moisture levels. Key Ingredients: Aloe Vera Juice, Corn, Chlorophyl, Menthol, Camphor, Peppermint Oil, Tea Tree Oil Hibiscus Calendula Recovery Masque Calm and soothe your skin with this hydrating recovery masque that harnesses the healing properties of the hibiscus and calendula flowers. Cooling and hydrating, sun touched skin is left soft, supple and youthful for another day on the beach. Key Ingredients: Sheabutter, Corn Oil, Beeswax, Vitamin E, Grape Seed Oil, Biocomplex Vitamin A C E, Hibiscus Tea, Corn, Aloe Vera Juice, Marigold Flowers, Hibiscus Flowers, Hibiscus oil Tropical Vanilla Sun Cream with SPF 32 Treat your sun kissed skin to the protection of zinc and cinnamon with this tropical UVA and UVB blocker specially designed for your face. Hydrating and revitalizing sheabutter combines with the fragrant aroma of soothing vanilla to care for your skin with the defenses of natural SPF. Key Ingredients: Cinnamon extract, Sheabutter, Corn Oil, Vitamin E, Zinc Oxide, linden tea, aloe vera, vanilla extract Tropical Vanilla Body SPF (SPF 32) with Broad Spectrum UVA/UVB Protection Protect your skin with the natural defenses of zinc and cinnamon in this organic sun screen that blocks harmful UVA and UVB rays. The revitalizing and hydrating sheabutter combines with the calming aromas of vanilla to indulge your senses with a tropical treat with each application. Safe enough for the whole family to use. Key Ingredients: Cinnamon extract, Sheabutter, Corn Oil, Vitamin E, Zinc Oxide, linden tea, aloe vera, vanilla extract. www.eminenceorganics.com REPÊCHAGE ON BOARD AT HARMONY

Harmony Pharmacy & Health Center to Offer Repêchage Products in Three Locations Get ready for takeoff! Seaweed-based Skincare and Cosmetic Manufacturer Repêchage has joined forces with Harmony Pharmacy & Health Center, offering products in Harmony’s Newark Liberty International Airport, JFK International Airport and Greenwich, CT locations. Repêchage will launch this venture at the Greenwich location on January 28th with a special event featuring Repêchage Founder and CEO Lydia Sarfati. Harmony was formed in 2005 by Dr Howard M. Hertz, M.D. and Kenneth M. Corroon with the intent to provide air travelers, airline personnel and airport employees with an extraordinary service- oriented medical center and a high quality selection of international products. The affiliation between Harmony Pharmacy & Health Center and Rêpechage is a natural fit as Repêchage has been committed to making quality products that deliver superior results since 1980. According to Lydia, “I am such a frequent traveler myself that I always make my products in convenient travel sizes so that I‚m never without great skincare products. I am pleased that through this new relationship with Harmony Pharmacy & Health Center, I can offer the same to other travelers.” With Repêchage‚s assortment of TSA-approved travel sizes (under 3 oz.), travelers will be able to stock up on quality skincare before boarding. For more information about Repêchage, log onto www.repechage.com or call 1800-248-SKIN. For information about Harmony Pharmacy & Health Center, log onto or www.harmonypharmacy.com 88 SPA MANAGEMENT • JULY 09

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UC IRVINE EXTENSION AND ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY SIGN ARTICULATION AGREEMENT – Collaboration Allows Spa Professionals Worldwide New Educational Option As part of the effort to advance new educational pathways for students in the spa and hospitality management field, the University of California, Irvine Extension has signed an articulation agreement with the Royal Melbourne Institute of Technology (RMIT University) in Melbourne, Australia. The partnership will grant students who complete the UC Irvine Extension Certificate Program in Spa and Hospitality Management academic credit towards the RMIT online Master of Wellness program. “We are pleased to have joined in partnership with a prestigious overseas university such as RMIT,” said Angela Jeantet, director of spa and education programs at UC Irvine Extension. “As the wellness industry is projected to grow within the spa sector in the coming years, offering quality content will undoubtedly open new career paths for students from UC Irvine Extension and RMIT.” UC Irvine Extension’s Spa and Hospitality Management Certificate Program is the first and only fully online certificate program of its kind in the United States and features in-depth studies taught by esteemed industry professionals from throughout the country. Topics covering everything from business planning and processes necessary to open a spa, to managing day-to-day operations and positioning facilities for managed future growth are covered. This is the first graduate-level articulation agreement for the spa program at UC Irvine Extension. Students interested in the wellness field are now able to gain further education by seamlessly transferring into the RMIT Master of Wellness program. With both programs offered online, the ease and flexibility for students from either school to take advantage of the articulation agreement is tremendous. “The RMIT Master of Wellness program is the perfect fit for UC Irvine Extension Spa and Hospitality Certificate Program graduates who elect to pursue an advanced degree,” said Professor Marc Cohen, program leader for RMIT’s Master of Wellness and Master of Nutrition Medicine programs. “Working together, we are proud to provide continuing education and the necessary leadership skills for a field that is expected to grow exponentially.” For more information about the articulation agreement, or to enroll in UC Irvine Extension’s Spa and Hospitality Management Certificate Program, contact Angela Jeantet at aljeante@uci.edu. For information about the RMIT Master of Wellness Program, or to enroll, visit http://www.rmit.edu.au/browse/programs/mc171. For more information UC Irvine Extension, please visit www.extension.uci.edu

Nutra LuxeMD – ECONOMIC STIMULUS PACKAGE PRICING The manufacturers of Nutra LuxeMD paraben, preservative free anti-aging skin care therapy, eyelash conditioner, BeautyLashMD, and niacin based Luscious Lips, lip plumper are offering an incentive program for their BeautyLash MD product. BeautyLash MD, formulated in Germany, is available exclusively through representatives, and sub-distributors in Canada via Nutra LuxeMD Canada. The product has shown in clinical trials, and consumer use to strengthen, thicken and grow natural lashes and eyebrows. A recent New York based lab test showed Beauty LashMD out-performed a leading competitor. The product is available in three sizes. A pricing comparison showed the largest size an average of 30% lower in price than the leading competitor. This promotion is designed to raise awareness of the Nutra LuxeMD product portfolio as well as transfer savings to the consumer. Products are shipped from Canada and available through facilities such as Oshun House Medi-Spa, Tip and Toe, Spa Cosmedica, Cappelli Salon and Spa, and various other locations, as well through our account and company executives. * “Finally a cosmetic product that does what it promises. I tried all products which claim to make your lashes longer and not one worked until I tried Beautylash MD.” Marilin * “I am from Vietnam and like any Oriental, I have virtually no lashes at all. My lashes were so thin and short that I could not even put mascara on. Thanks to Beautylash MD, I now have the lashes I dreamed of.” Joanne Li For more information please contact head office at 905 582 5313, or e-mail christine or judy: christine@nutraluxemd.ca or judy@nutraluxemd.ca. We look forward to assist. 89 www.spamanagement.com

JULY 09 • SPA MANAGEMENT