August 2019

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SOUTHWEST THE MAGAZINE

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FROM HARPERCOLLINS PUBLISHING BUSINESS ADVICE FROM SELF-MADE BILLIONAIRE AND OWNER OF LANDRY’S INC.

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HARD BUSINESS TRUTHS THAT WILL HELP YOU SUCCEED.

From launching the success of hundreds of restaurants, casinos, hotels and entertainment destinations around the world as owner of Landry’s, Inc., to owning one of NBA’s hottest teams the Houston Rockets, for the first time self-made billionaire Tilman Fertitta is sharing the common sense principles that rocketed his hospitality empire to the top in his much anticipated debut book, “Shut Up and Listen!”

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August 2019 At Texas A&M, yell leaders like Karsten Lowe help boost the crowd’s energy—and its decibel level.

37 College Football Forever!

Break out the tailgate snacks and prepare a touchdown celebration: College football is 150 years old. In honor of the sesquicentennial, we look at four traditions that prove the game’s staying power.

Gary’s Greeting Saludos de Gary The A-List Spotlight Community Outreach 18 Our People

1o 12 14 16 17

79 Advertiser Directory 80 Fun 83 The Southwest Guide 96 One Question

Play 23 Keep an eye on your change, veg out with a plant-based burger, and add a little bit of light to your life.

Work 31 See why thinking on your feet is valuable in any industry, and decorate your walls with one-of-a-kind art.

The Man Who’s Mowing the World 46 For Rodney Smith Jr., cutting grass isn’t a job—it’s a calling, one he answers again and again, around the country, for anybody who needs a hand. our cover / Photography by Jeff Wilson

PHOTOGRAPHY BY CASSIE STRICKER

In Every Issue

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EDITORIAL INQUIRIES Write to Southwest: The Magazine 4131 N. Central Expy., Suite 750, Dallas, TX 75204, or email letters@southwestmag.com. Our writer’s guidelines and editorial calendar can be found at southwestmag.com.

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SOUTHWEST INQUIRIES For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, write to Southwest Airlines Customer Relations P.O. Box 36647, Dallas, TX 75235-1647, or visit the “Contact Us” page at Southwest.com.

ceo & owner Bonnie McElveen-Hunter chairman emeritus Eugene Johnston secretary-treasurer Patricia M. McConnell president Jason Whiting chief operating officer & chief financial officer Leigh Ann Klee vice president, production James A. DeCata senior production manager Greg Onder director of marketing Candice Thomas media analyst Samantha Absher

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Does Your Hand Shake When You… Drink a glass of water? Write a note? Dial a phone number? If so, you may have a condition known as essential tremor. Our team at the Swedish Radiosurgery Center has successfully treated hundreds of patients over the past five years — using Gamma Knife, a nonsurgical, FDA-approved approach to treat essential tremor.

ADVERTISING executive publisher Debbie Cooper Dunkin, debbie.dunkin@paceco.com publisher Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com advertising services manager Jamie Mostofian, 336.383.5456, jamie.mostofian@paceco.com special projects manager Marta Priestley, 310.994.4578, marta.priestley@paceco.com WEST COAST associate publisher Hilary Myrick, 424.228.5241, hilary.myrick@paceco.com

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Learn more about essential tremor and find out if Gamma Knife treatment is right for you. 1-206-320-7187 Swedish.org/essentialtremor Seattle, Washington, USA

SOUTHWEST senior account manager Ellynn Adoue, 940.483.9223, ellynn.adoue@paceco.com NEVADA, SOUTHEAST, MID-ATLANTIC senior account manager Traci Pelter, 281.633.6000, traci.pelter@paceco.com MIDWEST, NEW ENGLAND Fox Associates, 800.440.0231 x116, adinfo.swt@foxrep.com NEW YORK, NEW JERSEY Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com PACE COMMUNICATIONS® © 2019 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401. Southwest: The Magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. The statements, opinions, and information contained in this publication are those of the individual authors, contributors, and advertisers and not of Pace Communications, Inc. or Southwest Airlines Co. Pace Communications, Inc. and Southwest Airlines Co. each disclaim any responsibility for the accuracy, completeness, topicality, or quality of any statements, opinions, or information provided. The appearance of advertisements in Southwest: The Magazine is not a warranty, endorsement, or approval of the products or services advertised or of their effectiveness, quality, or safety. Any liability claims against any author, contributor, or advertiser in respect of damage to persons or property caused or alleged to be caused by the use of the statements, opinions, or information contained in this publication, including any statements, opinions, or information which is incorrect or incomplete, are therefore excluded.

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Gary’s Greeting

Our Secret Sauce People often ask me what the secret sauce is that makes Southwest Airlines® successful. I chuckle a bit when answering because it’s really not a secret. Just like all recipes, it takes several ingredients to make the secret sauce just right. We are known for many different things—from our legendary Customer Service to our efficiency to our low-cost model to our unique Culture. But the true essence of Southwest® is the Heart of our People. From our beginnings nearly five decades ago, Southwest has always had a passion for serving others. It all starts with a commitment to our People—all

60,000 Southwest Employees. In our 48-year history, we’ve never had an involuntary furlough, and we’ve never cut pay or benefits for our Employees. This record is unheard of and unmatched in our industry. Every year, we publish the Southwest Airlines One Report, which provides our Customers and Stakeholders with the opportunity to reflect on the Southwest initiatives that impact their daily lives, the economy, and the environment. I encourage you to take some time to learn more about our commitment to the triple bottom line of Performance, People, and Planet at southwestone

report.com. Whether we’re responding to natural disasters, donating round trip tickets to nonprofits, or inspiring future generations of students across the country, Southwest leads with our Heart. In 2018, we donated more than $25 million to nonprofit organizations, generated $2.3 billion in Shareholder returns, contributed $544 million in Employee ProfitSharing, and donated 3,437 tickets through our Tickets for Time program. Nearly 600,000 students have benefited from our Adopt-A-Pilot program since its inception in 1997, and we’ve granted more than $27 million of travel assistance to medical patients since 2007. You can learn all about these programs in the One Report. Southwest has a great Heart and a great soul that come together to form a great business. As you can see, the main ingredient of our secret sauce is the Heart of our People. I’d be remiss if I didn’t acknowledge the awesome cover of this month’s magazine, featuring the burnt orange that runs through my veins as a University of Texas graduate, active alum, and avid college football fan. Hook ’em Horns!

PHOTOGRAPHY BY STEPHEN M. KELLER

Gary Kelly Chairman and CEO Southwest Airlines

10 SOUTHWEST AUGUST 2019

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Saludos de Gary

El Ingrediente Secreto

Muy seguido me preguntan cuál es el ingrediente secreto del éxito de Southwest®. A veces me río un poco, porque en realidad no es un secreto. Como en todas las recetas, varios ingredientes son necesarios para preparar un platillo perfecto. Somos conocidos por varias cosas: desde nuestro legendario Servicio al Cliente, hasta nuestra eficiencia, nuestro modelo de bajo costo, hasta nuestra Cultura única. Pero la verdadera esencia de Southwest es el Corazón de nuestra Gente. Desde nuestros inicios hace casi cinco décadas, Southwest siempre ha tenido una pasión por servir. Todo empieza con el compromiso hacia nuestra Gente: cada uno de los 60 mil Empleados. En casi 48 años

de historia, nuestros Empleados nunca han suspendido actividades involuntariamente y nunca hemos reducido la paga ni los beneficios de nuestros Empleados. Cada año publicamos el documento “Southwest Airlines® One Report,” en el que ofrecemos a nuestros Clientes y Aliados la oportunidad de reflexionar sobre las iniciativas de Southwest que tienen un impacto en sus vidas diarias, la economía y el medio ambiente. Los invito a que tomen un tiempo para leer más acerca de nuestro compromiso con el triple balance de Desempeño, Personas y Planeta, en southwestonereport.com. Ya sea que estemos respondiendo a desastres naturales, donando vuelos redondos a

organizaciones sin fines de lucro o inspirando a futuras generaciones de estudiantes, Southwest lidera con el Corazón. En el 2018 donamos más de $25 millones de dólares a organizaciones sin fines de lucro y generamos $2.3 mil millones de dólares en rendimiento para nuestros Accionistas. También contribuimos $544 millones de dólares en ProfitSharing para nuestros Empleados y donamos 3,437 boletos a través de nuestro programa “Tickets for Time.” Casi 600 mil estudiantes se han beneficiado de nuestro programa “AdoptA-Pilot” desde sus inicios en 1997 y hemos entregado más de $27 millones de dólares en asistencia para viajes a pacientes médicos desde 2007. Puedes aprender más sobre estos programas en One Report. Southwest tiene un gran Corazón y una gran alma, que se unieron para crear un gran negocio. Como puede ver, nuestro ingrediente secreto es el Corazón de nuestra Gente. Sería descuidado de mi parte no reconocer la increíble portada de la revista este mes, porque el color naranja quemado corre por mis venas como graduada de la Universidad de Texas, exalumna activa y ávida fanática del futbol americano universitario. Hook ’em Horns!

PHOTOGRAPHY BY STEPHEN M. KELLER

Gary Kelly Chairman and CEO Southwest Airlines

12 SOUTHWEST AUGUST 2019

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The A-List

“Surround yourself with people you can learn from.” — GEORGE LAUGHLIN, CEO, YEA NETWORKS Since the early ’90s, George Laughlin has been flying Southwest® for business and leisure. When he’s not spending time with his family, George is creating and producing content for radio, internet, and TV for YEA Networks, a company that syndicates programs like The Kidd Kraddick Morning Show. In his role as CEO, George is involved with Kidd’s Kids, the radio show’s charity, which benefits children with life-altering conditions. Although he spends countless hours in the air, George says his most memorable Southwest flights have been to Orlando, Florida, for the annual Kidd’s Kids Trip to Walt Disney World. For the past 13 years, Southwest has supported this trip by donating a chartered plane and providing airfare for the children and their families. Thanks for your many years of loyalty, George! —Ashley Bradstreet, Communications & Outreach FRIENDLY FACES

“Southwest gives me flexibility by being prompt and convenient. Plus, from checkin to takeoff, everyone is very friendly, which puts me in a good mood.”

BEACH BUNGALOW “The next place I want to check off my bucket list is Aruba or Belize. My family really wants to stay in one of those bungalows over the water.” CAMPUS VISITS “I’m a big saver, so I like to build up my Rapid Rewards® points. My kids are starting to go off to college, so I’m looking forward to using my points for weekend visits.”

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Interested in donating? Visit kiddskids.org/swa during the month of August to support this year’s Kidd’s Kids Trip.

PHOTOGRAPHY BY JUSTIN CLEMONS

George’s travels earn him A-List status through

14 SOUTHWEST AUGUST 2019

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Challenges of re-entering the dating scene? E: The rules had changed. It’s a part-time job and too much work to meet someone online. I wanted to meet someone face-to-face right off the bat. My time is valuable and I didn’t want to waste it getting to know someone in the virtual world only to realize “this isn’t going to work out”. D: I was out of the singles scene for a couple years. I liked It’s Just Lunch because it was a commitment to “I’m going to take that step and venture out.”

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SECOND DATE? First dates can be less stressful

HIRING A MATCHMAKER MIGHT BE THE ANSWER... ou’re successful, single and attractive, so why is it so hard to meet someone special? You’re not alone. Many singles share your frustration. But there are options. We sat down with Erik Laver and Danielle Merritt-Laver to find out why they turned their dating lives over to the matchmakers at It’s Just Lunch (IJL).

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if you don’t put so much getting a little bit closer to finding that person that you want to spend time with.

Particular challenges of being an entrepreneur and dating? E: Being a business owner, my schedule is always full. My of office manager turned me onto It’s Just Lunch. She sat down in my office and said, “You have to start dating and meeting some new people. It’s Just Lunch is the dating service that I wish I had gone through.” So I called and signed on as a member. My matchmaker made it so easy for me to meet new women. She set everything up. The restaurant. My date. I just had to show up. Simple. I had a fabulous experience. And met Danielle, my wife! Find out what an It’s Just Lunch matchmaker can do for you by calling 1-800-858-6526 or visiting www.itsjustlunch.com.

| I T S J U S T LU N C H .C OM | 28 Y E A RS O F C H A N G I N G L I V E S

pressure on yourself. The only question you should be asking yourself on a first date is: “Do I want to see this person again?” instead of the stressinducing “Could I see myself married to him/her?” CHEMISTRY Determining if there is chemistry on a first date is extremely important according to the singles we talked to. That’s why we set singles up on face-to-face dates. You can only feel chemistry when you are physically with someone. It’s Just Lunch Matchmakers:

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Spotlight

DREAM TRIP

Making Magical Memories

Southwest helps Kidd’s Kids provide children with the trip of a lifetime. Founded by the late Kidd Kraddick, Kidd’s Kids has been helping children in need since 1991. The beloved radio host started the 501(c)(3) nonprofit organization with a goal of bringing hope and happiness to kids with life-altering conditions. Each year, the foundation sends children and their families on an all-expense-paid trip to Walt Disney World in Orlando, Florida. Since Kidd’s passing in 2013, his daughter, Caroline, has served as the foundation’s CEO and chief happiness officer. Caroline has carried on her father’s legacy by continuing to grow the program each year. Today, the wishgranting charity has made a difference in the lives of nearly 1,500 kids. One day each year, the hosts of The Kidd Kraddick Morning Show dedicate their airtime to raising money for the annual Kidd’s Kids Trip. This is known as Kidd’s Kids Day and is a large source of funding

for the trip, which is also financed through yearround donations and support from partner organizations. As the official airline sponsor of Kidd’s Kids, Southwest donates a chartered plane to Orlando for Dallas-area families and gives a celebratory send-off at a private hangar in Dallas. The hosts of The Kidd Kraddick Morning Show and Southwest Employee volunteers join the children and their families as they board the aircraft and head to the happiest place on earth. Southwest also provides airfare for families living outside the Dallas area, and Employees in those cities host similar celebrations. You can support this year’s Kidd’s Kids Trip by visiting kiddskids.org/swa during the month of August. You can also donate on Kidd’s Kids Day (Aug. 28) by tuning into The Kidd Kraddick Morning Show. While onboard WiFi-enabled flights, you can view the video of last year’s send-off on Southwest The Channel on the Inflight Entertainment Portal, which is accessible via Southwestwifi.com on your mobile device or laptop. —Tena Griffith, Communications & Outreach

PHOTOGRAPHY BY STEPHEN M. KELLER

Each year, Southwest® Employees volunteer to work the flights for the Kidd’s Kids Trip.

16 SOUTHWEST AUGUST 2019

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PHOENIX COSMETIC & RESTORATIVE DENTISTRY Joyce Bassett, DDS 14275 N. 87th Street Scottsdale, AZ 480-367-8889 DrBassett.com USA Top Dentists Directory

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Community Outreach

LEAD THE WAY

Grant funding went to 24 nonprofits focused on preparing our future leaders.

Championing Our Communities

PHOTOGRAPHY COURTESY OF SOUTHWEST AIRLINES

Southwest® invests in the leaders of tomorrow through our grant program. Southwest Airlines® is committed to supporting the communities where our Customers and Employees live and work. In 2018, we launched a $1 million charitable grant program to support nonprofits that are making a difference in our communities. After receiving applications from more than 300 organizations across the country, we selected 24 nonprofits to receive grant funding, with amounts ranging from $25,000 to $50,000. Recipient organizations are dedicated to issues that are important to Southwest: promoting K–12 STEM (science, technology, engineering, and math) education, building a resilient workforce, and developing the next generation of leaders. Supporting these organizations not only helps build stronger communities but also sets up future generations for success. The focus of each grant is to ensure students have access to programs that

allow them to pursue their passions in STEM and to empower diverse professionals to reach their full potential. Recipient organizations were provided with the opportunity to expand their existing programming, grow their reach, and increase their impact. By backing organizations that help people cultivate essential skill sets, our grant program aims to develop the workforce of tomorrow and establish a strong employee pipeline for the future. One grant recipient was SciTech Institute, which used the charitable grant to grow its student-focused Chief Science Officer program. “With these funds, we can focus on expanding the project and connecting with our program partners to grow their visibility internationally and nationally,” Executive Director Jeremy Babendure says. We’re thrilled to join these 24 outstanding organizations in their efforts to make a difference in the communities we serve because we believe community is more than just a place—it’s at the Heart of what brings us together. To learn more about these organizations and the work they’re doing, visit swa.is/grantrecipients. —Courtney Miller, Communications & Outreach

AUGUST 2019 SOUTHWEST

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Our People WANT TO SHARE YOUR STORY? Have you witnessed an act of kindness from a Southwest Airlines® Employee? Whether you’re a Southwest® Employee or a Southwest Customer, let us know at Southwest.com/ contact-us.

To thank these Employees for their work and dedication, Penn & Teller is proud to give them each two tickets to see the show in Las Vegas. Congratulations!

The Meaning of Aloha

Llianne R.

EMPLOYEE SINCE

2006

POSITION

Flight Attendant HOME BASE

LAS

18 SOUTHWEST AUGUST 2019

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On the morning of Southwest Airlines’ inaugural flight to Hawaii, Flight Attendant Llianne R. arrived at work ready to host a luau. As a Hawaii native, Llianne was quite emotional about our Company incorporating the islands into our network. Before the big day, she approached me and asked if she could make “some Hawaiian food” to celebrate the launch. Well, “some Hawaiian food” translated into an all-day Hawaiian feast. Llianne worked for what must have been days to make pork, rice, macaroni salad, Spam musubi, soup, virgin mai tais, and Hawaiian coffee. She made enough food for at least a hundred people, all on her own dime, and said it was her honor and pleasure to do so. As if that weren’t enough, Llianne also shared some of her personal traditions, played informational videos on Hawaiian culture, and provided a hula dancing lesson. Pilots, Flight Attendants, and Ground Personnel were overwhelmed by her generosity and kindness, and this day remains one of the most memorable I’ve ever experienced. Llianne truly knows the meaning of giving from her Heart—and the meaning of aloha! —Maureen M. L., Flight Attendant Supervisor ILLUSTRATION BY MICHAEL KIRKHAM

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Our People

EMPLOYEE SINCE

2006

POSITION

Captain

HOME BASE

BWI

SAY YES TO (SHIPPING) THE DRESS

I would like to express my gratitude for Crew Base Coordinator Michelle G. H. at the LAX check-in counter. After attending a New Year’s Eve party in Los Angeles, I was flying home to Oakland, California, with a package of rented cocktail dresses that needed to be returned via UPS. Michelle saw me fumbling with the package and asked if she could help. I asked her if there was a UPS drop-off location at the airport, and she said there wasn’t. She then graciously offered to take my package to UPS herself, explaining that she was already going there to collect her mail after her shift ended. She assured me she would have the package to UPS within a few hours and gave me her card in case there were any issues. This was such a sweet offer, and I cannot thank Michelle enough for taking on this errand for me. Southwest is the only airline I fly, and I wanted to give a shoutout to this star Employee. —Southwest Customer Kerri L.

Michelle G. H. EMPLOYEE SINCE

2016

POSITION

Crew Base Coordinator HOME BASE

LAX

COME FIND YOUR ARKANSAS

Pedestal Rocks Scenic Area

Scott L.

PIZZA PART Y

I was on a flight to Houston that was diverted to Harlingen, Texas, because of a mechanical issue. I work in Customer Relations, so I see these experiences written about in our Customers’ emails. I immediately wanted to show my support for the Ground Operations Crew and the Flight Crew for prioritizing our Safety, as well as for Captain Scott L. He kept the Passengers informed and continued to share updates as he received them. Knowing how the delay had affected all the Passengers, Scott also used his own money to purchase nine pizzas for everyone onboard to share. What added to the weight of his efforts was his sincere concern for the Passengers, which you could easily see through his actions. Scott’s gesture made an unfortunate situation a little less inconvenient, and I want to thank him for serving as an example of what it means to live the Southwest Way. —Stuart J., Senior Representative

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PLAY Number

$960,105

was left at U.S. airport checkpoints last fiscal year.

PHOTOGRAPHY BY ZACHARY ZAVISLAK/TRUNK ARCHIVE

Talk about a chunk of change. Despite efforts by the Transportation Security Administration to reunite travelers with forgotten funds, nearly $1 million in unclaimed currency was documented and turned into the agency’s financial office between October 2017 and September 2018. So what will happen to the discarded dough? According to the TSA, the money will be put toward checkpoint training requirements. In past years, recovered riches have helped pay for checkpoint maintenance and translating signage. And while funding those initiatives with loose change makes plenty of cents—er, sense—next time you fly, don’t forget to double-check your bin.

COUNTING COINS Travelers left behind the most money at John F. Kennedy International Airport in NYC ($72,392) and Los Angeles International Airport ($71,748).

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PLAY Drink MAKE IT ↙ Combine 2 ounces Heirloom alchermes liqueur, ¾ ounce lemon juice, and ½ ounce simple syrup in a cocktail shaker. Add ice and shake. Strain into a coupe or a Nick and Nora glass.

CIT Y SIPS

Heirloom Alchermes Sour

Alchermes is maybe best described as a kind of “magical potion,” says Brandon Reyes, manager of research and development for Milwaukee’s Bittercube Bar & Bazaar. History backs him up. You can trace the scarlet liqueur’s origins back centuries to when it was first developed as a tonic in the Middle East. The healing elixir was reinvented by Dominican friars in 18th-century Florence, and it continues to be used as an ingredient in some Italian desserts. In the more recent past, the spicy, syrupy potion came to the attention of Reyes and Bittercube co-founders Nick Kosevich and Ira Koplowitz as they prepared their Heirloom line of all-natural liqueurs. They were drawn to old, sometimes mysterious traditions. “It’s a very esoteric thing, even to us, who specialize in finding out about esoteric things,” Reyes says. The Heirloom Alchermes Sour may not cure everything that ails you, but it’s worth a shot, right?

24 Southwest august 2019

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Heirloom claims to be the only company in the U.S. making alchermes.

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PLAY Eat

SPOTLIGHT ON

Veggie Burgers Gone are the days when vegetarians searching for a hamburger alternative were limited to the plain bean patties found in the freezer aisle. Health-conscious restaurants and charming community cafes like Wilma’s in Ann Arbor, Michigan, are beefing up their meatless offerings. Order the mouthwatering quinoa and beetroot burger, served with avocado spread, cashew cheese, arugula, and slices of sweet potatoes. Pair it with cauliflower tots—complete with manchego cheese and honey mustard aioli—and don’t be surprised when your meat-loving friends ask for a bite.

GARDEN TO GRILL

/ COLUMBUS, OH Lentils and mushrooms provide a base for Eden Burger’s four offerings, including the Hawaiian version with tempeh bacon and pineapple.

/ CHARLESTON, SC Made with chickpea flour, pecans, and paprika, Butcher & Bee’s burger lives up to the hype.

/ WINTER PARK, FL The plant-based menu at Proper & Wild has both vegetarians and carnivores going, ahem, wild. The spicy curry kimchi burger is a fan favorite.

/ SAN ANTONIO Burgerteca’s TexMex take combines poblano peppers, avocado crema, and queso fresco.

PHOTOGRAPHY BY CLAIRE LINDSEY (WILMA'S), GIANT NOISE (BURGERTECA), ANDREW CEBULKA (BUTCHER & BEE), ANDREA KOVACH (EDEN BURGER), CASS RUSSELL OF ARTFUL LIFE PHOTOGRAPHY (PROPER & WILD)

Worried a plantbased patty will leave you hungry? Don’t be. Superfoods like quinoa are high in fiber and protein.

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PLAY Tool

Light the Way

Become the morning person you’ve always wanted to be.

Sick of hitting snooze a time (or two) when your alarm goes off? The Glow Light ($129) is Casper’s bright idea to help you fall asleep easily and wake well-rested. Turn on the lamp at night when you’re ready to read and relax in bed, and its warm, non-blue light will dim as you drift off. In the a.m., soft light will turn on slowly, ensuring you wake up naturally—all you have to do is set your preferred wake-up time in the iOS or Android app. Lightweight and portable, with a wireless charging station, the Glow Light is also a touch lamp, so give it a tap to turn it on, and then twist it to raise or lower the brightness. Plus, its polycarbonate outer shell means there’s no need to worry if it tumbles off your nightstand. Have you seen the light yet?

Rise and Shine

Philips The Wake-up Light ($140) simulates a colorful sunrise and features five sounds, from birdsong to piano. Brandstand The CubieTime alarm clock doubles as a phone charger ($58). Amazon The Alexa-enabled Echo Spot ($130) can sound alarms, provide weather reports, and make video calls.

PHOTOGRAPHY COURTESY OF CASPER

Want things a little brighter? The Glow app allows you to sync a group of lights. Shop now at casper.com.

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WORK Trip SIP ↓ Reserve Wine & Food pairs its drink menu—a lengthy list of vinos, cocktails, and local suds—with tasty dishes like chestnut campanelle.

EXPLORE ↘ Events regularly take place at Rosa Parks Circle, where summer concerts give way to an outdoor ice rink that opens in November.

WALKING DISTANCE

Grand Rapids

STAY → Choose a room in the soaring glass tower at the Amway Grand Plaza Hotel and enjoy views of the Grand River below.

EAT ↓ Start your day at Sundance Grill & Bar, where you’ll find hibiscus mimosas, plus a variety of omelets and breakfast tacos.

BROWSE ↖ See the diverse collection at the Grand Rapids Art Museum for free when you visit anytime on Tuesdays or from 5–9 p.m. on Thursdays.

Head downtown for an abundance of art, a few Michigan brews, and an outdoor activity or two. ILLUSTRATION BY ANDREW JOYCE

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WORK Takeaway

OUT TAKES POWER LUNCH Warren Buffett first visited the NYSE when he was 10 years old, and that was a driving force for why he wanted to get into finance. He shares some of the passion that I have for this organization, and I’d love to talk with him about how it’s evolved. JOB PERKS It’s an ecosystem where we meet so many interesting people—heads of state, CEOs—and we’re in the center of the conversation every day.

Stacey Cunningham

The ability to think on your feet is an invaluable skill, says the president of the New York Stock Exchange.

I managed my career by thinking about how I could add value and help a team accomplish their goals, but I never thought too much about my long-term focus. I grew up on the trade floor. I interned for a firm, went to work for them after I graduated, and spent almost 10 years there. When I took time off to go to culinary school, I was surprised that the kitchen environment was very much like the trading floor; you had to make decisions quickly, communicate clearly, and operate efficiently. Sometimes things would get really busy or it would be slow, but you had to be able to work under whatever conditions came your way. In my current role, it’s the same idea—we have to be prepared for any market event at any given time.

PHOTOGRAPHY BY NYSE

Cunningham is the first female president in the NYSE’s more than 200-year history.

WORKPLACE WISDOM Regardless of what industry women work in, it’s important for them to be who they are. If you work in a male-dominated field, don’t focus on fitting in. You’re much more productive if you play your own game.

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Anaheim / Los Angeles ANAHEIM WHITEHOUSE 887 South Anaheim Blvd - 714.772.1381 Wine Spectator Award of Excellence, 2001-2018. DiRona Since 1988. Zagat Rated Excellent, 2018. Northern Italian. “Absolutely outstanding...excellent North Italian fare, superb service, always an experience”–Zagat www.anaheimwhitehouse.com Italian immigrant Bruno Serato took over the owner-ship of the restaurant, which now features Northern Italian cuisine. His awardwinning excellence and signature entrees befit the establishment, now Anaheim White House Restaurant, and his philosophy is simple: to treat each and every one of his patrons as distinguished guests in his home. Simple as it may be, Anaheim's once "hidden treasure" is now recognized worldwide, and is now a "home" to many. Numerous celebrities such as Danny De Vito, Madonna, Andrea Bocelli and even former president Jimmy Carter have graced the home's threshold.

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ChrisChristini’s 7600 Dr. Phillips Boulevard • 407.345.8770 CHRISTINI’S CHRISTINI’S IS ONE OF THE MOST AWARDED Ristorante Italiano ITALIAN RESTAURANTS IN THE UNITED STATES. Here’s what our customers say: “Christini’s is the best, hands down. The place, the atmosphere, the service, wow! You feel special from the beginning” “Great atmosphere, incredible service and the food was just spectacular. The wines they had were just great too. It was amazing. I'll go again for sure next time I come to Orlando” “Classy, exceptional service, delicious food and traditional dining are several of the words I can use to describe this gem”. www.christinis.com

Ft. Lauderdale / Boca Raton, FL / Aventura CASA D’ANGELO Ft. Lauderdale: Sunrise Square Plaza,1201 N. Federal Hwy. - 954.564.1234 Boca Raton: 171 East Palmetto Park Rd. - 561.338.1703 Aventura (North Miami Beach) 2910 NE 207th Street, Suite 103 - (COMING SOON!) Wine Spectator Best Award of Excellence, 2015. Zagat America's Top Restaurants, 2015. Rated as not only one of the best Italian restaurants in Florida, Casa D'Angelo has also been recognized in the industry as one of America's finest Italian restaurants. www.angeloelia.com

Tampa, FL DONATELLO 232 North Dale Mabry - 813.875.6660 An Old World bliss in the heart of Tampa serving authentic Italian Cuisine since 1984. Every night Guido and Gino Tiozzo welcome you at the door and every lady will leave Donatello with a rose on her hand as a thanks for being there. You’ll see for yourself that hospitality has ancient roots at Donatello. Full Bar, Piano Lounge, Private Rooms. Wine Spectator Award 18 consecutive years, 2000-2018. Editor’s Note: The Finest in Tampa Bay. Try the Osso Buco and the Filet Mignon, they are over the top! www.donatellotampa.com

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www.stockyardssteakhouse.com Hand-Cut Aged Steaks, Slow Roasted Prime Ribs, Wild Game Features, Historic Photos and an extensive Western Art Collection await you at this Valley landmark. Definitely a “must visit” restaurant when in Arizona! 5 minutes from Sky Harbor Airport. Est. 1947. 5009 E. Washington St., Phoenix • 602.273.7378

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Decorate your walls with works from emerging artists. Here’s how founder Tze Chun describes the online art gallery: I was an art history major at Columbia University, and after I graduated, I wanted to create a better way to connect young collectors and artists earlier on, instead of waiting until artists are established and collectors have the means to collect their work. With Uprise Art, you can purchase original artwork online—from paintings to photography—by emerging and mid-career artists. If you inquire about a work or want to find a piece for a specific space, you can connect with one of our art advisers. That adviser can help you find artwork that resonates with you, that you didn’t know how to look for. And although we’ve created an online experience, we’re a gallery. Curation is still our focus, and we’ve identified artists we think have promise and interesting bodies of work. When you go to a gallery, you’re going to learn, and we want the Uprise Art process to be the same as at a blue chip gallery.

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E G E L L CO FOOTBA LL

! R E V E R FO by matt crossman

on nov. 6, 1869, Rutgers beat the College of New Jersey (now Princeton), 6-4. Fall Saturdays haven’t been the same since. Today, 150 years after that first college football game (not pictured), the sport brings together millions, as much for what happens off the field as for what happens on it. We love the parties as much as the passes, the hijinks as much as the handoffs. Players come and go, but one thing remains constant: fans coming together as one. Over the next few pages, we celebrate these gatherings with snapshots of four distinct traditions that reflect our passion. So pull on your alma mater’s jersey and grab your favorite snack, because the games are back. And, more important, so are your people. page 37

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THE ARTY

ALWAYS A BLOWOUT

Sailgating, University of Washington, Seattle x

o

if you love tailgating, you should try sailgating. Only a precious few college stadiums are situated where boats can host pregame parties. And none can match the ambiance at University of Washington games. With the majestic Cascades in the distance, boaters gather outside Husky Stadium on Lake Washington and take in one of the most picturesque views in college football. About 150 boats can dock in Lake Washington’s Husky Harbor, with others floating farther from shore. Scott Grimm, whose family has been sailgating for 65 years, typically arrives at his spot at noon on Friday. And what a spot it is. When the sun rises, the purple sky matches the local uniforms. And when the sun sets behind the mountains, the sky erupts in a blaze of orange and yellow. Throw in the festive atmosphere, food, and drinks and, Grimm says, “It’s party central.” Entering this season, since 1954, a Grimm boat has been docked in Husky Harbor for every game but one. (A family event a few years ago couldn’t be skipped or rescheduled.) Grimm’s grandfather, Huber “Polly” Grimm, was the first All-American on Washington’s football team (1910). Grimm’s dad, also named Huber, attended Washington for one year; later, he graduated from Seattle University and went on to become a doctor for their athletic teams. Scott and all eight of his brothers also attended Seattle— which doesn’t have a football team. “We have divided loyalty,” he says, “[but] we bleed purple and gold in football.” Onboard Grimm’s 54-foot Chris Craft Conqueror, guests feast on burgers, hot dogs, steaks, chili, and ribs, but they know to save room for Grimm’s famous grilled salmon, cooked on a cedar plank to medium-rare perfection. The boat holds up to 45 people, and Grimm will welcome anybody. Well, almost anybody. Don’t request permission to board if you’re wearing Oregon Ducks gear. 38 Southwest august 2019

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EXTRA POINTS • At Husky Stadium, about 70 percent of the seats are between the end zones. That, along with the overhang, creates a tunnel of sound that makes it one of the loudest stadiums in the country. • In a 2016 ranking of the best stadium experiences in pro and college sports, Scout.com rated Husky Stadium the second-best college football stadium (behind Michigan Stadium).

PREVIOUS PAGE: PHOTOGRAPHY BY BETTMANN ARCHIVE/GETTY IMAGES; PHOTOGRAPHY BY SCOTT EKLUND/RED BOX PICTURES (STADIUM)

• Since 1921, an airraid siren has sounded after every Huskies score and every win.

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THE PAGEA N BEAT THAT, BLIMP

Gametime Skydiving, U.S. Military Academy, West Point, New York x

o

at army football games on West Point’s campus, the most impressive touchdowns occur before kickoff. That’s when elite student members of the West Point Parachute Team jump out of a helicopter at 3,500 feet and deliver the game ball by landing on the field at Michie Stadium. Of all the pomp and pageantry that surround college games, Army’s skydiving is one of the few rituals that carry real danger. Thomas Rounds, who graduated in May and commissioned as a second lieutenant, was the cadet in charge of the team last year. He made 635 jumps, practicing endlessly to achieve every soft landing. At Michie Stadium, that’s no gimme. The venue has none of what parachutists look for in a good landing spot. It’s surrounded by a parking lot, woods, a road, and a reservoir; the light poles and goal posts reach out like bony fingers that can snag open chutes. A good landing starts with a good jumping location. The pilots and team study the wind speed from the time they gather at 5:30 a.m., and team members usually test the wind firsthand with a practice jump into the stadium and another into a pregame parade. When the helicopter is in place for the game ball jump, the jumpmaster nods at the cadet and point out the door. Cadet Rounds would stand, salute the pilot, and leap. After free falling for five seconds, he would reach with his right hand to the small of his back and open the pilot chute. A few seconds later, after the canopy opened, Rounds would calculate his speed, the wind’s speed, and his position relative to the stadium, so he could steer himself to the target—some jumps start as far as a half-mile from Michie. At first, Rounds would hear only wind. But as he would cross the 1,000-foot mark, crowd noise became audible. “You start to hear this dull roar,” he says. “It really picks up as you get closer and into the stadium. That’s when you’re like, Whoa, this is happening. That’s when I start to feel like I’m part of the experience.” Early on as a jumper, he was vaguely aware an announcer was saying his name and hometown (Anoka, Minnesota) as he neared the ground. Last season, he could quote the person almost verbatim. That’s what 635 safe landings will give you.

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A NTRY

EXTRA POINTS • Army was once a football powerhouse, winning the national championship in 1914, 1944, and 1945. • Three hours before kickoff, the school conducts one of its cherished traditions: the Cadet Review parade in full military dress on The Plain, the large lawn in front of the barracks.

PHOTOGRAPHY BY SGM STEPHAN ENGEL

• Every game, to honor service members worldwide, player uniforms are outfitted with the divisional patch of an active Army division.

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THE PEP

100,000 FANS, ONE VOICE

Yell Leading, Texas A&M, College Station, Texas x

o

the 102,733 fans who cram themselves into Texas A&M’s Kyle Field for football games do not have to be enticed to make a lot of noise. They rank among the loudest in the country, creating the rough equivalent of listening to a chain saw fighting with a Metallica concert. But to kick that cacophony up another notch, Texas A&M uses yell leaders, a tradition of loud and proud ambassadorship more than 100 years old. At Aggies games and other university events, a yell is a chant that everyone knows, and yell leaders are like cheerleaders, motivational speakers, and singalong leaders all rolled into one. Though don’t dare call a yell a cheer. Volume is critical. Attend the famed Midnight Yell Practice on a Friday night, and you’ll learn all about “humping it,” leaning forward with your hands placed above your knees so you can better project your voice. As head yell leader, Karsten Lowe takes deafening decibels and molds them and

channels them, all to help spur the team on to victory. From his spot in the end zone in front of the student section, Lowe, wearing the yell leader’s traditional allwhite uniform, keeps one eye on the game and one on the crowd. He and the other four yell leaders, all of whom are elected by the student body, act as a conduit connecting the players to the fans, and Lowe sees a symbiotic relationship between the 12th Man (the storied nickname given to the student section) and the 11 Aggies on the field. “The players feed off the energy of the fans, and the fans feed off how well the players are doing,” he says. “I’ve talked to some of the players. They say how the fans participate, how they interact, will somehow help make a difference in the game.” Picking up on nonverbal cues, Lowe reads the crowd and the game, trying to figure out the best yell to use. If fans are mad about a bad call, he’ll use hand signals called “pass-backs” to indicate to his fellow yell leaders and the crowd that he wants them to do a fan-favorite yell called “Beat the Hell.” If the other coach gets uppity, Lowe will pull out “Sit Down, Bus Driver.” And then there’s “Horse Laugh,” used good naturedly if also nonsensically to put opponents in their place. “Riffety, riffety, riff-raff! Chiffity, chiffity, chiff-chaff! Riff-raff! Chiff-chaff! Let’s give ’em a horse laugh: Sssssss!” Sssssss? Huh? “We don’t boo,” Lowe says. “We’re far too classy for that.”

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EXTRA POINTS • When the Aggies play at home, students stand for the entire game. • Yell leaders have 12 yells and three songs in their arsenal.

PHOTOGRAPHY BY CASSIE STRICKER

• In the 1948–49 season, yell leader James H. “Red” Duke hitchhiked 3,200 miles round trip to attend an Aggies game in Philadelphia.

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she stood on the field, she thought, Am I really a part of this? But no matter the game, once the band begins, Thomas’ nerves fade. Her concentration on the notes and the moves is so complete that she becomes unaware of the world around her. The aura the band produces, though, is unmistakable. “The band creates the atmosphere at games,” she says. “It gives [the fans] that extra college feel. Even the football players ask us to play certain songs to get them hyped on the field. They might end up scoring a touchdown because we played a certain song.” Thomas is a math and physics major, and her performance rolls her coursework into an exuberant explosion of controlled chaos. Music is the application of fractions—whole notes, half notes, quarter notes—and a halftime show is physics come to life, a harmonious formula of angles, spatial relationships, and timing. When the show ends, she begins to notice the crowd again and hears the chant: “G-S! G-S-U!” She looks up and tries to judge from fans’ expressions how the show went. Are they standing, smiling, clapping, yelling? If yes, then all the pressure to perform, all the hours of practice (during the summer, it begins at dawn and ends at night) become worth it. Has the crowd ever not reacted that way? “I haven’t experienced it,” she says.

Playing at Halftime, Grambling State University, Grambling, Louisiana

THE PERFORMANCE ALL THE RIGHT MOVES

x

o before halftime at Grambling State games, Lexia Thomas, piccolo in hand, walks to her place behind one of the end zones. Her heart pounds in her chest. “It’s like the first time, every time,” she says. Adorned in her wool uniform—warm enough anywhere but hotter than a boiled crawfish in the Louisiana heat—she gives herself a reminder: “Breathe.” And for good reason: She’s about to play for thousands while going through a workout worthy of a running back. Few college football bands get—or deserve—as much attention as Grambling State’s. With routines that are part concert, part dance show, and all energy, the Grambling State World-Famed Tiger Marching Band, founded in 1926, has performed for Super Bowls and state fairs, Barack Obama and Beyoncé. The choreography itself can be dizzying. One move, known as “Breakdown,” involves hopping on one foot, and then jumping off two feet, spinning 180 degrees, and then repeating that, gyrating throughout. The season culminates with the Bayou Classic, the annual showdown between Grambling State and Southern University, where the competition between bands is arguably fiercer than the football game itself. The first time Thomas, a senior this fall, played that event, she couldn’t believe she was there. It’s the Carnegie Hall of college football marching band shows, and as 44 southwest august 2019

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EXTRA POINTS • When Grambling’s marching band first formed in 1926, there was no music department at the school. • During August training camp, where instruction can last up to 18 hours a day, band members learn to march at a cadence of 180 steps per minute.

PHOTOGRAPHY BY CARLTON HAMLIN/GRAMBLING STATE UNIVERSITY MEDIA

• Nikole Roebuck recently became the first female director in the band’s 93-year history.

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7/12/19 9:32 AM


The Man Who’s Mowing the World

Can one person

teach us all to be better neighbors, one BY ALEX MACON PHOTOGRAPHY BY CARY NORTON

overgrown patch of grass at a time? Rodney Smith Jr. is sure of it.

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t’s early February, not exactly prime grass-cutting season, but the lawn, speckled by faded leaves and maybe a blade or two overgrown, could use a trim. Rodney Smith Jr. has come about 700 miles to

give it one. ¶ Smith unloads his car on the street in front of the house, in Dallas’ Oak Cliff neighborhood. He’s traveling light. Usually, he brings a trimmer and a leaf blower. Today it’s just the lawnmower. The rest of the Ford SUV is filled with boxes of toy mowers and leaf bags as well as luggage and a smattering of fast food litter, the detritus of a long road trip, or several of them. On the hood of the car, visible through the layers of accumulated dust and highway grime, there’s a makeshift map of America fashioned from gas station magnets. All 50 states are accounted for, with the exception of Texas, which fell off somewhere on the road. Smith says he’s been meaning to replace it.

It’s unseasonably warm, even for Dallas. Wearing a baseball cap and a black T-shirt emblazoned with the words “Raising Men Lawn Care Service,” Smith leaves the mower on the lawn and walks up the porch steps to the front door. He knocks. A woman calls out from inside, through a window. “Who is it?” Smith, straightforward, in a voice accented by his native Bermuda: “It’s Rodney.” Faintly, another “Who?” comes through the window. Smith has never been to this house, never met the person august 2019 Southwest 49

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inside. He did, however, receive a text the night before from one of the tens of thousands of people who follow him on social media, asking him to be here. He tries again. This time he really gets to the point. “It’s the lawnmower man.” That does it. Nellisia Session, a high school guidance counselor, soon comes out of the house. She had messaged the “lawnmower man” but seems a little surprised he showed up, lawnmower in tow. Session asks him to teach her 12-yearold son, Caysen, how to cut the grass. She’ll need the help once summer arrives, and, she says, “It’s time to give him more responsibilities.” Within minutes, Smith gets to work, gathering leaves and showing Caysen how to start the mower like he’s already done this a thousand times before. Because he has—the traveling, the lawn care, the mentoring. Per his own estimate, more like 2,000 times before, actually. In all 50 states. And eventually, if things go according to plan, he’ll do it on every continent.

F

or the last few years, Smith, 30, has devoted himself to providing free lawn care for elderly and disabled people, single mothers, and veterans. Many of them can’t do it on their own and can’t afford to pay a service. He started in Huntsville, Alabama, in 2015, as a student at Alabama A&M University. Smith calls Huntsville home and continues to be one of the city’s most visible good Samaritans. If he’s not doing yard work for his regulars around town, he’s distributing supplies to homeless people or speaking to students about his work. The nonprofit he founded in 2016, Raising Men Lawn Care Service, is still based there. Its reach, though, has grown, in large part because Smith instituted what he calls the 50 Yard Challenge, which asks boys and girls (despite its name, Smith’s service is also raising women) to mow 50 lawns of their own. Across the country and in a handful of others, hundreds of kids have taken part, he says. There’s help from a friend in Huntsville, and Smith is supported by private donations and sponsorships. In 2017, Smith began taking his lawnmower on the road, traveling to all 50 states and providing free lawn care, a feat he has now repeated a few times, most recently in May for a tour he dedicated to veterans. In the winter, he shovels snow. In the fall, he rakes leaves. He hasn’t run out of lawns yet. Smith’s trips across America have received plenty of media attention in the cities he visits, raising his profile outside of Alabama. But the operation remains, essentially, one guy with a mower, a car, and a heart that can’t be measured in acres. If he posts that he’s in your town, and you text the number he gives out on Facebook, Twitter, and Instagram, he’s likely to show up at your house the next day. His frequent updates are cheerful and

earnest, a continuous feed of smiling roadside selfies, kids inspired to give back to their respective communities, and stories of small acts of kindness having a big effect. Smith is putting on a show for his followers, sure, but this is also who he is. In person, if he keeps returning to the same kind of broad, heartwarming sentiments he uses online (“small acts of kindness having a big effect,” for example), it’s not because they provide easy answers or look good in a tweet. It’s because he believes in them. “Anything can make a difference,” Smith says. “Bringing in groceries or just being there and talking to people. [You can go] house to house talking to people that you know don’t have company. There are many ways to make a difference. I have simply chosen a lawnmower.” Smith aims to inspire, which makes social media almost as big a tool as his mower. Raising Men Lawn Care’s slogan, which Smith is quick to repeat, is “Making a difference one lawn at a time.” If he cuts the grass for someone in California, a girl in Texas might see it on Instagram and be motivated to do some good of her own in her hometown. That one lawn can have an outsize effect, something he tries to get across when he is invited to speak to kids. He gives young people a way to take responsibility and to take action. “[I’m teaching] the importance of giving back to the community and of hard work,” he says. “Giving and helping others in need. That’s the main goal.” He leads by example, down to his insistence on using a push mower, even under arduous circumstances. He once took on a 1.5-acre lawn at a veteran’s house in North Carolina. “What would it be like if I’m going around on a riding mower trying to encourage kids to take part in the 50 Yard Challenge with push mowers?” he says. Smith is not too starry-eyed about his mission, or without a sense of humor—in videos he’s posted online, he’s donned a wig and Groucho Marx glasses to play a wacky TV news reporter commenting on Smith’s toy lawnmower races with children. And he has a knack for endearingly silly turns of phrase, smiling when he stumbles onto something like, “Mowing keeps you going.” august 2019 southwest 51

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As a kid, he once entertained the idea of being a police officer because he thought the SWAT teams looked cool. Ask him today what he’d be doing if he weren’t mowing lawns, and he doesn’t know. Smith doesn’t overthink it. He mows lawns because he knows it’s what he was put on this earth to do. Recently, he’s taken to doing what he calls “mow-bys,” where he spots an especially untidy lawn and, unprompted, cuts the grass. If no one’s home, he leaves a short note. He does this wherever he goes. “There’s grass everywhere,” he says. “Even in Alaska.” He’s equally assured about his plan to mow lawns on every continent, although Smith admits it will require more resources than anything he’s done before. Regardless, he’s still hopeful he’ll be able to pull off the world tour this year. His ambitions depend partly on raising enough money, probably by bringing on more sponsors, but he’s already picking out places he wants to visit, and he says he will ask international followers to submit suggestions for people in need. The world’s a small place, Smith says. “I’ll just hop on a plane and go.” He pauses for a beat. “It’s not that simple, but as long as I get the lawns.” What about Antarctica? He shrugs. “I’ll shovel snow.”

C

aysen, mowing his first lawn at age 12, is not a natural. With Smith’s help, though, he gets the hang of starting the engine. Staying in a straight line is more of a struggle. Mom looks pleased regardless as Caysen and Smith fill a paper bag with dead leaves and move on to the backyard. Caysen improves and seems increasingly confident about the prospect of doing this on his own in the summer. Caysen’s a cutup, so it’s hard to tell when he’s being serious, but he seems more sincere about wanting to help his mother than he does about his career aspirations of becoming a rapper like Cardi B.

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Afterward, Smith, Caysen, and Session pose for a selfie, which Smith will upload to Facebook later that day. Caysen and Smith then make quick work of another lawn down the street, at a house that belonged to Session’s late mother. Smith proposes a “mow-by” at yet another house a few doors down, where the grass is especially untidy, but a woman inside peeks out a window and doesn’t come to the door. Smith speaks some more with Caysen and his mother and says he’ll keep in touch. He may be back in Dallas later this year and can check in then. Smith knows what it’s like to be in Caysen’s shoes. He cut grass for the first time while growing up in Bermuda. His father owned several properties, and Smith would help out with the lawn work and gardening. It was, like many chores, not especially memorable or pleasant, and there wasn’t much of a hint then that he would one day lead a life dedicated to charitable landscaping. He was fortunate to have strong role models and credits his father and an uncle, who died when Smith was young, as influential figures. His family remains supportive—in Raising Men Lawn Care’s early days, he could count on his mother for gas money. Senecia Smith, Rodney’s younger sister by six years, says her brother has always had a quiet and humble attitude. When their parents divorced, Smith was a steadying force. “It was hard,” Senecia says. “Rodney stayed positive

about it. I guess he was trying to stay positive for me because I’m always worrying.” For his final two years of high school, Smith went to a boarding school for students with learning disabilities in upstate New York. He had struggled keeping up with his studies. Once placed in an environment where he could learn at his own pace, he began to excel. “As I grew up, I realized that everyone has potential. It just needs to be tapped into,” he says. “Everyone’s good at something.” After high school, he went to a technical college in Fort Lauderdale, Florida, where he was truly alone for the first time, far from family and friends. He’s had practice telling most of the following story, for good reason. In the saga of Rodney Smith Jr., it’s a turning point, the moment he

“There are many ways to make a difference. I have simply chosen a lawnmower.”

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began to see his future. In comic book terms, it’s his origin story, the birth of Lawnmower Man. “I was [in Florida] for about six months, and it was the worst time of my life,” he says. “During those six months, I asked God to use me as His vessel. He didn’t give me an answer that day, not a month later, not even a year later.” It would be several more years, Smith says, before he

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got his sign. By this time, he had left Florida and, after a few months back in Bermuda, returned to school, this time in Alabama. He graduated from a technical college in Huntsville and began pursuing a bachelor’s in computer science at Alabama A&M. He was in his senior year there, driving one day, when he saw an older man struggling to mow the lawn. Smith pulled over, got out, and helped. This was what he’d been waiting for. And once that happens, once you realize the meaning of your life might smell an awful lot like freshly cut grass, you don’t have to ask too many more questions. Smith started mowing lawns for free around Huntsville, following tips he got online. He had to borrow a lawnmower for the first five or six until a man gave a used lawnmower to Smith after hearing his story. A goal to cut 40 lawns became 100 lawns. A friend, Terrence Stroy, joined him. Together, they recruited local kids, adding the notion of instilling values in young people to their still-forming mission. They founded the Raising Men Lawn Care nonprofit the next year. Smith graduated, and then went back to school for a master’s degree, this time in social work. In 2017, he began crisscrossing the country and hasn’t stopped. Ever since his fateful encounter with the elderly man in Alabama, Smith has known what to do. When he tells kids to follow their hearts, he means it. It’s worked for him. There’s a reason he can be so casual about, say, the logistical challenges of going to Antarctica to shovel snow. Smith recalls days, early on, when donations were scarce and Raising Men’s future was uncertain. Whenever things seemed to be at their most dire, he would receive a needed equipment donation or get just enough gas money to keep going. He seems driven by a matterof-fact sense of his own destiny, a belief that permeates everything he does. He began traveling to

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| I T S J U S T LU N C H .C OM | 28 Y E A RS O F C H A N G I N G L I V E S

40% Not important 54% Moderately 45% Moderately 17% 29% Very Not important important Very important 15% 54% Moderately 17% Very important 29% Not important 54% Moderately 17% Very important

Female: Female:

I could casually date someone who didn't have the same political beliefs as me, but incasually the longdate termsomeone it probably I could who won’t work out: didn't have the same political beliefs as me, but in the long term it probably I could casually won’t date worksomeone out: who didn't have the same political beliefs as True me, but in the long term it probably 52.0% won’t work out:

True 52.0%

False True 48.0% 52.0% False 48.0%

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How important is a person’s political party affiliation when deciding to go onHow a date with him/ important is a her? person’s political Male: party affiliation when deciding to go on a date with him/40% her?Not important How political 45% Moderately Male:important is a person’s party affiliation when deciding to go Very 15% Notimportant important 40% on a date with him/ her? Moderately 45% Female: Male: Veryimportant important 15% Not 29%

False 48.0% Talking politics on the first date is: Talking politics on the first date is: Talking 29% politics 41% on the 15%first date 15%is: Perfectly Risky. fine. 29% 41%

Boring.

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15%

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give gifts to homeless people at Christmastime because he “just came across a homeless man on my way to a lawn one day, and it gave me the idea.” He expanded his nonprofit work to a fundraising program for families in need because he has the platform to make it possible and it felt right. He visits those families in person and mows lawns along the way because of course he does. Smith says he doesn’t mind the travel. The country doesn’t feel so big anymore. Every state has its own personality, but people everywhere are pretty much the same. The road now seems like home, in some ways. When he returns to Huntsville, he’s almost ready to leave again. Characteristically, he downplays the physical toll of mowing all day. “It’s just walking,” he says. But in one year he put 100,000 miles on his Ford, and the long rides are enough to make anybody stiff. Sometimes people will put Smith up in a hotel. He eats Subway, mostly. He likes the occasional burger. He cops to watching TV every now and then but won’t fess up to much of a personal life. (He’s not opposed to finding a girlfriend, but his mission comes first.) Raising Men Lawn Care is what he does, and it’s what he wakes up wanting to do. He does it because he’s supposed to do it. The fact that he enjoys doing it is just a bonus. Senecia, who moved from Bermuda to study accounting at Alabama A&M in 2016, was Smith’s roommate as

well as his sister. (She graduated in May and has since returned to Bermuda.) She attests to his single-minded focus. “He’s up every morning before me and getting ready to go out the door to cut grass,” she says. “I’m trying to figure out what he does for fun, and he’s like, ‘This is my fun.’

He does it because he’s supposed to do it. The fact that he enjoys doing it is just a bonus. I think he just makes up new ideas on how he can develop the program. And if he’s not doing that, then he’s mowing grass. Or driving to mow grass.” Many kids participating in the 50 Yard Challenge, lacking a motivation equivalent to Smith’s cheerful embrace of duty, are prodded into it by their parents. Hundreds, including some as far as the United Kingdom and Australia, have taken part, and about 40 have so far succeeded in mowing 50 lawns. One element of the challenge is modeled after the karate belt system, with kids receiving a color-coded T-shirt for every 10 lawns they mow, culminating with a black T-shirt after lawn No. 50. The shirts are one incentive. More often, there are better rewards. “Some parents say that when their kids first start, it’s difficult. They don’t want to mow lawns,” Smith says. “But then they get out there and meet people.”

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They meet people like Mary Gibbs, in Huntsville, who has her lawn mowed by Raising Men every two or three weeks and has come to call Smith her “grandson.” And people like Session, in Dallas, who wanted her son to learn something from Smith’s selflessness. Erika Channel’s 12-year-old son, Michael, has mowed dozens of lawns in their neighborhood near Orlando. When he heard about the 50 Yard Challenge, he was eager to take it on. He’d always been a helpful youngster, but since Smith visited the family on a trip through Florida, Michael has become even more enthusiastic about giving back. “He’s been talking to his friends about signing up,” Channel says. “It puts a good head on his shoulders, that’s for sure.” Kids who follow in Smith’s footsteps realize that they can make a difference, and that the phrase isn’t just a cliché on a T-shirt. Building connections with people in need is what gives Smith’s mission its purpose. That’s what will last. Otherwise they’re just cutting grass that keeps on growing back.

F

rom session’s house in Oak Cliff, it’s a 20-minute drive to the next address on Smith’s list. This will be his third stop—before visiting Session, he had mowed the lawn of an elderly woman in the southern suburb of Cedar Hill. She had been resting inside, and Smith didn’t want to bother her, so he was alone for his customary post-mow selfie: big smile, phone in his right hand,

peace sign with his left. He later shared the photo with his “family,” as he calls his social media followers. It’s just past noon on Super Bowl Sunday. Smith isn’t too interested in football, but he has another reason to keep an eye on the clock. He’s got more houses on his list today and hopes to get to them all before nightfall. He’s heading back to Alabama tomorrow, but in the morning he’ll drive to Fort Worth to give his lawnmower, donated by Toro, to a 9-year-old girl undertaking the 50 Yard Challenge. He’s been in touch with her parents and plans to surprise her with the gift. He’s going to get a few more mows out of it first, though. When he arrives at the next house in East Dallas, the front lawn appears well-tended, and a locked gate blocks off the backyard. Smith gets out of the car and drops a few Skittles into his mouth from a bag he’s been nursing all day. He walks across the lawn and peers through the fence. The house is dark, and no one comes to the door when he knocks. This looks like a bust. Smith isn’t bothered. He uses one phone to make a call and takes out another to pull up a map. The next lawn is in Denton, about 40 miles north of here. If he leaves now, he figures he can make it in under an hour. Maybe he’ll see a chance to help someone else out on the way. There’s grass everywhere. Alex Macon is an editor of this magazine. Email him at alex.macon@paceco.com.

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EDUCATION SPECIAL ADVERTISING SECTION

DARING TO AIM HIGHER

In today’s fast-moving world, a graduate degree or a job change can propel your career forward, but it can be hard to know what will best fit your goals and interests. Discover three institutions—and one school district—helping prospective learners reach new heights.

innovation without boundaries at the University of New Mexico, ideas are everywhere. After all, UNM is one of only 131 R1 research institutions in the country and the only one in New Mexico. The state’s flagship university is taking on the most pressing challenges facing New Mexico while helping people in the Southwest and beyond build better lives. To help meet this goal, UNM has identified three “Grand Challenges”: sustainable water resources, substance use disorders, and successful aging. To address these issues, UNM will build upon the expertise, commitment, and focus of its faculty, students, staff, and community. As a UNM presidential initiative, these research projects will leverage partnerships with other researchers, communities, and stakeholders around the state. UNM’s research enterprise is a cornerstone of New Mexico’s innovation ecosystem and develops highly qualified individuals to meet the workforce needs in the region. All of this keeps New Mexico’s economy firing on all cylinders. STC.UNM, UNM’s technology transfer and economic development organization,

was created specifically to foster innovation and entrepreneurship by helping UNM researchers commercialize their inventions. Likewise, the Innovation District in the heart of Albuquerque is where inventive students and local entrepreneurs collide creatively to do real research that culminates in pioneering startups and local jobs. At the UNM Health Sciences Center, scientists conduct groundbreaking biomedical research that has led to major breakthroughs in understanding Alzheimer’s, brain trauma, cancer, diabetes, and other

diseases. UNM’s research will have life-changing significance for people around the world. UNM Hospital serves as the state’s only Level I trauma center, and the UNM Comprehensive Cancer Center is the only center in the state to be designated by the National Cancer Institute. UNM has created a mindbroadening collaborative environment unlike any other. It is here, where cultures and perspectives and landscapes merge, that some of the top minds in science and the arts unearth the unexpected and new knowledge is born.

UNM students monitor and collect ecological information from the Rio Grande, a vital resource, as part of the Bosque Ecosystem Monitoring Program.

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O U R WO R L D RESEARCH LEADS TO AN INNOVATIVE UNDERSTANDING OF OUR WORLD AND BEYOND. FROM NEW WAYS OF INTERPRETING PHILOSOPHY TO THE DISCOVERY OF ORBITING SUPERMASSIVE BLACK HOLES. IT’S THE CATALYST FOR COUNTLESS PATENTS AND INDUSTRY-CHANGING STARTUP COMPANIES. IT FUELS THE LOCAL AND NATIONAL ECONOMY AND CAN SOLVE CRITICAL GLOBAL ISSUES. AND BEYOND ALL THAT, RESEARCH IS EDUCATION. AN EDUCATION YOU’LL FIND AT THE UNIVERSITY OF NEW MEXICO. OUR STUDENTS NOT ONLY ABSORB KNOWLEDGE, BUT CREATE KNOWLEDGE, WHICH ALLOWS THEM TO BECOME SUCCESSFUL, INDEPENDENT THINKERS. AND PERHAPS THAT’S THE RICHEST REWARD.

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EDUCATION SPECIAL ADVERTISING SECTION

DISCOVERING THE SCIENCE OF BUSINESS OKLAHOMA STATE UNIVERSITY’S Spears School of Business considers its AACSB-accredited Ph.D. in Business for Executives program to be an intensive education of the “science of business.” Along with being on an executive career path, candidates should have career success, an interest in research, and management experience. Students learn how to make data-driven, evidence-based decisions and apply the scientific method to try to find statistical support of their hypotheses about business. The program attracts many

types of businesspeople, and over three years, executives complete the 60-credit hour AACSB Ph.D. program while working full time. The program requires an annual commitment of four to five days a month for 10 months of onsite residencies (time includes travel to OSU’s campus in Stillwater). Courses address business analytics, organizational issues, and a comprehensive array of research methods; classes are supplemented online during the academic year. Researchers and instructors from the Spears School of Business faculty, as well as global scholars, oversee the Ph.D. program. Ph.D. candidates learn how to apply existing best practices and develop new practices, and program graduates are equipped with

From L to R: Faculty member Dr. Per Bylund with Cohort VI Executive Students Michael Caston, Lee Grumbles, Nicole Flink, and Clint Purtell at a conference

the analytical skills to leverage the large amount of data available to maximize opportunities for their organizations. In addition, graduates are highly sought after to join the faculty of research universities. Since its January 2012 launch, the Ph.D. in Business for Executives program has conferred 51 degrees. Recruitment for the class of 2020/Cohort IX is happening now.

Oklahoma State University: Creating the Best Practices of the Future Applicants are attracted to our program because it allows them to earn an AACSB accredited Ph.D. degree in just three years. The executive scheduling format allows leaders to continue to run their organizations while earning their degree. Our alumni are returning to their organizations better equipped to make data-driven decisions and are highly sought after as faculty by research universities. Our students and alumni are teaching and conducting research at universities like Harvard University, Oklahoma State University, the University of Notre Dame, Tulane University, Texas Christian University and many others.

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Deadlines to submit application for Class of 2020: September 1, 2019 or March 1, 2020 918.594.8653 | phdexec@okstate.edu business.okstate.edu/phdexec/

7/2/19 3:23 PM


EDUCATION SPECIAL ADVERTISING SECTION

building great teachers clark county School District, which serves more than 320,000 students across southern Nevada, knows how crucial it is to provide a good education from a young age. But starting early isn’t enough: The school district, the fifth-largest in the U.S., believes that educators are the biggest difference-makers. “Studies show that the most important factor in measuring student successes is the classroom teacher,” says Tya Mathis-Coleman, the district’s director of recruitment. “Our vision is for all students to graduate from high school having the knowledge, skills, attitudes, and values necessary to achieve academically, prosper economically, and contribute to a global society.” That’s why the school district employs more than 42,000 licensed teachers, administrators, support professionals, and guest teachers. In-demand candidates have a bachelor’s degree and care about helping students succeed in the classroom and out of it. The highest demands for teachers are in elementary education (grades K–5), special education (grades

K–12), and secondary math and science (grades 6–12). Clark County also works with qualified candidates who are ready to earn necessary teaching credentials through its 10-week Accelerated Licensure Teacher Academy. ALTA includes a teacher preparation boot camp and offers 20 days of field experience in a district

classroom. After completing the program, candidates can apply for a provisional teaching license. Following that, they are eligible to be hired as a Clark County teacher, all of whom receive a full salary, plus benefits that include no-cost health insurance and retirement contributions of up to 28 percent of employees’ salaries.

THE FUTURE IS CCSD NOW HIRING Opportunities abound in The Clark County School District (CCSD), one of the largest and fastest growing districts in the United States. Serving more than 320,000 students in a unique combination of urban and rural schools, CCSD seeks exceptional teachers, leaders and staff who are committed to helping all students thrive.

HAVE A DEGREE NOT IN TEACHING? After 10 weeks of training and practice, applicants are eligible for hire into a full-time position, with medical and retirement benefits.

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trailblazing in health sciences around the country,

qualified professionals are in high demand across the spectrum of nursing specialties. For candidates seeking to go further in this rewarding field, the School of Nursing at Texas Tech University Health Sciences Center stands out by offering 17 degree options. Multiple programs make finding the ideal educational opportunity possible. The choices range from an R.N. to B.S.N program to nurse practitioner specializations in areas such as family, acute care pediatrics, and psychiatric mental health. There are also other

Master of Science in nursing degrees, as well as a Doctor of Nursing Practice degree. The extensive curriculum offers convenience, affordability, and a range of learning formats, with many online and long-distance options, to help students earn a bachelor’s, master’s, post-master’s certification, or a doctoral education. This year marks the 50th anniversary of TTUHSC and nearly 40 years of nursing education at the university, which has grown from one school on one campus to a multifaceted health sciences center. The multiple campus communities offer students clinical opportunities, along with the chance to join professionals who are passionate about patient care and driven to help one another succeed—whether

Students from the different degree programs at TTUHSC School of Nursing; degrees include B.S.N., M.S.N., and D.N.P.

in the classroom, a clinical setting, or online courses. TTUHSC School of Nursing focuses on the success of students and has excellent graduation and retention rates, with an on-time completion percentage of more than 98 percent. Each year, more than 1,300 students graduate from the 17 degree programs, and candidates are invited to join the incoming class of 2020.

PHOTOGRAPHY BY DONNA BALKO (TTUHSC SCHOOL OF NURSING EDUCATION SUPPORT SERVICES DEPT.)

EDUCATION SPECIAL ADVERTISING SECTION

School of Nursing

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FRANCHISES SPECIAL ADVERTISING SECTION

MAKE A FRANCHISE YOUR OWN

Starting a franchise means following a plan that’s been tried and tested. There’s a set path to success. But franchisees can also adapt their businesses to their communities. By Jim Gold

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setting and often start with nostrils and ears. As waxologists get to know them, build trust, and remove vulnerability, they add back, chest, or other areas. LunchboxWax chooses franchise partners because of their ability to take the brand’s benefits and translate them into something meaningful to the guests and communities they serve, says Debi Lane, founder and CEO. “Geri is stellar when it comes to understanding her role as an owner of a LunchboxWax salon, and she uses the power of the brand to her advantage,” Lane says. Jones found she had to

train waxologists to promote themselves. “Coming from marketing, I’d assumed everyone had a touch of that in their back pocket,” Jones says. Because this business has a BYOB (build your own book) approach, Jones coaches waxologists to get out in the community, attend local chamber and convention bureau events, and network with beauty industry colleagues. For promotions, Jones will also make sure to partner with related businesses, such as fitness facilities. “Nothing builds confidence more than waxing and a workout,” she says.

Geri Jones opened her franchise in Lubbock, Texas.

PHOTOGRAPHY BY BRIAN EVANCIC

allow you to put your own personal stamp on a franchise, says Geri Jones, who opened her LunchboxWax speed hair-removal salon last year in Lubbock, Texas. “It starts with you getting the word out,” Jones says. Although Jones had first visited LunchboxWax as a customer two years before opening her salon, the franchise, with its hip, cheeky vibe, was new to her area. “Educating the community about the benefits of waxing was huge for me,” Jones says. Besides posting frequently on social media, she wore LunchboxWax clothing everywhere, dropped business cards in bank carousels, and talked up waxing services to other people in restaurants. The LunchboxWax logo makes for a great introduction, Jones says. Salons offer 15- and 30-minute services, which are centered on soft-wax techniques to remove hair from a guest’s face, body, legs, or feet in a luxury spa setting. “We wax every body and every body type,” she says, noting that men make up about 17 percent of her client base. Men often think waxing is for women, but they check out LunchboxWax’s luxury salon

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include a personal touch it seems like everybody in Jacksonville, Florida’s Southbank neighborhood knows Charlie Brown. The Shih Tzu can often be found walking with pet parents Ali and Addie Kasraeian, who have befriended many of their neighbors and fellow dog owners. So when the Kasraeians opened a Dogtopia dog daycare, boarding, and spa center last year, they thought it was only fitting that Charlie Brown be the face of their business. “Addie and I joined the Dogtopia family to create a home away from home for the dogs in our neighborhood and our community,” Ali says.

Dogtopia, America’s fastestgrowing pet industry brand, is on track to have 400 centers open by 2023. The company agreed to let the Kasraeians put Charlie Brown’s image on in-store graphics at their franchise. Their business also includes a custom driveway. Ali is a doctor who continues to run his urology practice, and Addie gave up her job in corporate sales to run Dogtopia. Dogtopia’s philosophy fit the family perfectly, says Addie, who’s often at the center with their baby. Every Dogtopia features supervised playrooms where dogs of similar sizes and temperaments can play together, as well as webcams for pet parents to check in on their dogs, special flooring to help dogs’ joints, and air purification systems. But each location

The Kasraeian family poses with Charlie Brown, the mascot for their Dogtopia franchise.

can differ when it comes to some details. “The design team works with each franchisee on selections such as outdoor play areas, pet parent beverage stations, spa and grooming areas, upgraded flooring, customized HVAC for every climate, and size of facility,” says Kathy Halter, vice president of new center development. From misting systems in the desert to remote-monitored climate control for northern markets, the franchisees will customize their store to meet the needs of their communities. Choosing promotions and in-store graphics can help ensure that owners end up with a daycare center they love, while still representing the Dogtopia brand, says Shelley Parnell, vice president of marketing.

PHOTOGRAPHY BY EMILY BAILEY

FRANCHISES SPECIAL ADVERTISING SECTION

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FRANCHISES SPECIAL ADVERTISING SECTION

become a hometown hero franchise by doing better than your peers, says Jack Johnson, who co-founded the no-fee consulting firm The Franchise Insiders with his wife, Jill. “The best way to succeed with a franchise is to follow the franchisor’s prescribed game plan,” says Johnson, whose firm connects clients to their best-suited franchise opportunities. The Franchise Insiders works with more than 500 franchisors across many business segments. When you succeed in a franchise, there are obvious monetary awards, Johnson says, but franchisors also offer a variety of prizes and other rewards. “It’s a great way to provide additional incentive to owners to grow and succeed,” Johnson says. Representing a national brand at a local level is one of the most attractive aspects of franchising. Franchisees get to achieve the dream of owning their own business while relying on the power of a brand that’s been proven successful. By opening a national brand in your market and bringing a valuable service to an area, Johnson says, “You get to be a hometown hero.” Along with making money, he adds, “You eliminate the perception of risk with a brand that has been proven successful. The franchisor holds your hand every step of the way.” Typically, franchisors don’t

encourage franchisees to stray from the operations manual. “That’s a good thing,” Johnson says. “The reason franchisors are successful is they follow a tried-and-true game plan.” Consistency is a must in the franchise business. “There’s a reason your Big Mac tastes the same in Honolulu as it does in Dallas,” he says. Nontraditional franchises may allow you to take a game plan and system and brand it

Jack and Jill Johnson are The Franchise Insiders.

yourself, although you’ll still be able to stick with a system that’s been proven successful. “They don’t come with all the bells and whistles, but they are a perfect fit for clients who want their name on the door and back-end access to a proven business’ ‘secret sauce,’” Johnson says. The Franchise Insiders ensure their clients are making safe investments in some of the top bands in franchising.

PHOTOGRAPHY BY REALITY AND RETROSPECT

put your own mark on your

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Recession Proof - Million Dollar Franchise Opportunity Experts We’ve helped hundreds of people choose the right franchise.

THE FRANCHISE INSIDERS DOES NOT GUARANTEE THE FINANCIAL PERFORMANCE OF ANY FRANCHISE OR BUSINESS OPPORTUNITY. THE DECISION TO PURCHASE A FRANCHISE OPPORTUNITY MUST BE BASED ON A BUYER'S INDEPENDENT RESEARCH AND ANALYSIS. THE FRANCHISE INSIDERS IS NOT LIABLE FOR ANY REPRESENTATION MADE BY AN EMPLOYEE, AFFILIATE, OR ASSOCIATE OF ANY FRANCHISE OR THE FRANCHISE INSIDERS WITH RESPECT TO THE FINANCIAL PERFORMANCE OF THE BUSINESS BEING ACQUIRED. THIS DOES NOT CONSTITUTE AN OFFERING; AN OFFERING CAN ONLY BE MADE BY A PROSPECTUS FILED WITH THE REFERENCED STATE, WHICH FILING DOES NOT CONSTITUTE APPROVAL.

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FRANCHISES SPECIAL ADVERTISING SECTION

lend a local hand when you own an Ace Hard-

ware store, you’re the local face of the helpful place. “Ace stores are not vanilla hardware stores,” says Ann Balosky, Ace’s corporate manager for new business. Ace encourages owners to build stores that feature the things they love. While 80 to 90 percent of an Ace store’s inventory may be core products, that last 10 to 20 percent of the stock makes people call their local store “my Ace,” says John Kittell, Ace’s director of business development. “Ace recognizes the strength of individualization,” he says. But it’s not just the product mix that marks customization. Independent owners live in the

communities they serve and understand what their customers need. “We ask investors, ‘What do you want to make this store stand for in the community?’” Kittell says. Ace owners often sit on boards of local charitable organizations or chambers of commerce. Ace also provides owners the tools they need to participate in their communities, Balosky says. Ace owners are empowered to give back and get involved with their communities. Whether it’s giving flags out during a local Fourth of July parade, hosting various grilling events at the store, or taking the opportunity to recognize customers and employees, Ace owners can embrace their valuable role in the communities they serve.

Ace values winning, excellence, love, integrity, gratitude, humility, and teamwork: W.E. L.I.G.H.T.

Store owners and staff help keep up Ace’s reputation as “the helpful place.” Kittell says he loves to see smiling customers getting great advice and a personal touch to go along with the right tools and parts. In-depth expertise is hard to teach, Kittell says. It comes in part from store owners hiring the best people for the job. That passion for service helps Ace earn high marks with customers. Ace recently tied for “Highest in Customer Satisfaction Among Home Improvement Retail Stores” in the J.D. Power 2019 U.S. Home Improvement Retailer Satisfaction Study. Since J.D. Power began surveying the home improvement industry in 2007, Ace Hardware has achieved the ranking 12 of the last 13 years.

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INVEST Separate yourself from the rest by wearing the red vest. Invest in your legacy and your community through ownership of an Ace store.

No Royalty Fees 6th Largest Franchise Globally Ranked #1 in our category in Entrepreneur Magazine’s Franchise 500 List #6 on Franchise Times Top 200+ List Highest Customer Satisfaction by J.D. Power, 12 of 13 years Free Initial Inventory* 92% Brand Awareness

SNAP A PHOTO

in-flight of this red vest, so you don’t forget to visit myace.com/fly or call 630-472-4999 upon landing to learn more.

To get started, visit myace.com/fly or call 630-472-4999 to learn more. This advertisement is not an offering of an Ace Hardware membership. *Incentive varies by store. Format/size are based on Discovery recommended products and quantities. Incentive given as a credit, not as cash or a loan. For J.D. Power 2019 award information, visit jdpower.com/awards

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FRANCHISES SPECIAL ADVERTISING SECTION

widest selection of pavement products and equipment.” SealMaster is known as the industry’s one-stop source for pavement maintenance materials and equipment. “The advantage that lies within franchising is the proven business model, established brand value and recognition, corporate support, and, in the case of our franchise system, the formulas for the best pavement sealer in the industry,” Petok Hufford says. SealMaster franchisees can hold customized special promotions in their territories, educational workshops, contests, and more. “Our franchisees and their employees are face to face with their customers every day. Based on what they’re hearing from them, and their knowl-

consistency is key franchisees who invest

in SealMaster are investing in a strong brand name, pavement sealer formulas, a successful operations system, marketing assets, and more. “The premise of successful franchising is based on conformity and consistency, so whether you’re doing business with a SealMaster based in Indianapolis or one in Phoenix, you’re going to enjoy what we call ‘the SealMaster difference,’” says SealMaster communications director Debbie Petok Hufford. “That means the best products and service in the pavement maintenance supply industry, along with the

Contractors and municipalities can purchase or rent SealMaster application equipment.

edge of their local markets, our franchisees have their finger on the pulse of how to best serve them, above and beyond making business transactions,” she says. Coast to coast, SealMaster franchisees supply pavement maintenance contractors, municipalities, property managers, and others charged with maintaining paved assets, including sports surfaces.

FRANCHISE BUSINESS OPPORTUNITY

SUPPLY THE PAVEMENT MAINTENANCE INDUSTRY “The SealMaster franchise is not only a nice income generator, it’s a great capital asset and wealth builder. It has allowed me a lifestyle beyond my hopes and dreams.” Bob Krebs – SealMaster Franchise Owner Charlotte, N.C.

$6.5 MILLION SealMaster manufacturing territories in Fiscal Year 2017*

“The ability to create wealth for yourself within SealMaster is staggering.”

“We just keep growing and growing and to me, the market is limitless.”

Darrel Stein

Jake Bernath

Allentown, Penn.

Indianapolis, Ind.

SealMaster Franchise Owner

AVERAGE GROSS SALES

SealMaster Franchise Owner

SealMaster Franchisees Manufacture Pavement Sealer and Distribute a Full Line of Pavement Maintenance Products and Equipment Learn more at sealmaster.net/franchise-opportunities or call (800) 341-7325

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*More detail is provided in the Franchise Disclosure Document. Offer made by prospectus only. This advertisement is not offering a franchise. An offer of a franchise can only be made by a franchise disclosure document.

New & Existing Territories Available

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LUNCHBOXWAX: A BADASS BRAND IN SEARCH OF BOLD LEADERS

How does a brand devoted solely to body waxing keep producing fresh headlines and storefronts? The secret is in the culture. LunchboxWax doesn’t do inauthenticity. When CEO Debi Lane founded the body waxing brand in 2010, she knew there were others in the wax-only industry, and one big brand dominating the space at the time, but that didn’t make her shy away. In fact, she leaned in. She knew that there was room and a need for a brand that was built with one main focus – its people. “We knew we had a superior waxing method to our competition, but what we wanted to do was humanize the guest experience and empower our workforce – that is what was missing out there.” And that was the birth of the LunchboxWax culture. “Make no mistake,” Lane says, “we are passionate about our culture, but we are equally focused on the business side. Hair keeps growing and we keep ripping it out – it’s a good business model!”

“When we meet with potential franchisees, we’re clear that they need to truly buy-in,” says Lane. “From one community serving another, to honoring all bodies, to our culture of beauty, collaboration, and purpose, what we hear back is pure excitement. They understand that we are building something very special – a movement! With what other brand can you embrace tenets like that?” That uncompromising spirit has paid off. Listed as one of the country’s fastest-growing franchises, with write-ups in Entrepreneur and the New York Post, and a turn-key model with modest start-up costs, LunchboxWax is poised to tap the $14B waxing and salon market. But the proof resides at the ground level. “Our franchise partners strive to be a positive force in their communities, personally and

professionally,” says Lane. “And our commitments are paying off, from our guests to waxologists to franchise owners, I’ll gladly stack our reviews against any other brand.” Potential partners are lining up. Before they decide to join the LunchboxWax family, Lane encourages them to visit a salon. She cites: “We want them to feel what we are talking about – what makes us stand apart from our competition. Once they experience our waxing technique and vibe, they’re hooked – just like our guests!” “We instantly thought it’d be a fit for our community,” says Bridge D’Urso, a franchise partner in Oregon. “Then I went into one of the salons to see for myself, and there was no doubt this would be my next adventure.”

“Our mission has remained the same since our inception: be bold, be real, and success will follow.” - Debi Lane, Founder and CEO

Fellow franchise owner Neal Habas agrees: “Walk into any salon, and the competence and kindness is palpable. The energy resonates and tells a great story. It’s natural to want to be a part of it.” With a number of prime territories open, endless opportunity awaits. But as Lane says, “Only the bold need apply.” Learn more about LunchboxWax franchising by calling 833-426-1198 or visit lunchboxfranchise. com/sw.

This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise Disclosure Document. All financial information is as shown in Section 19 of the FDD to be disclosed to potential franchisees during the awarding process.

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MEETING PROFESSIONALS INTERNATIONAL SPECIAL ADVERTISING SECTION

WORLD CHANGERS MEET IN LAS VEGAS

Face-to-face meetings help move big ideas forward—just ask a business professional who attended one of the 24,000 events held in Las Vegas last year alone. By Rich Luna

in-person impact according to new research

District expansion project is slated for completion at the end of 2020, in time for the annual Consumer Electronics Show 2021, an event that used 2.9 million square feet of exhibit space at its show this year. In addition to renovations for the entire existing property, the LVCCD project will add 600,000 square feet of exhibit space, meeting rooms, and other amenities. Other projects include new facilities such as CAESARS FORUM and a proposed convention center at Wynn Resorts. “Nothing happens without a face-to-face meeting,” says Mike Massari, chief sales

officer at Caesars Entertainment. “I challenge people to [think of] one good thing that ever happened that didn’t first require a face-to-face interaction. Anytime you want to accomplish something, you get together with someone so you can understand their emotions, you can read their face, you can read their body language. You can learn more and build a relationship that you can leverage for the future—and face-to-face is where it’s at.” Las Vegas hosts 48 of the largest trade shows in North America—ahead of cities like Orlando, Chicago, and Atlanta.

Las Vegas has been named the No. 1 trade show destination for a record 25 consecutive years.

PHOTOGRAPHY BY MPI/SARAH SOLIMAN PRODUCTIONS

from Oxford Economics, faceto-face conferences, conventions, incentive travel, trade shows, and exhibitions across 180 countries contributed $1.5 trillion to the world’s gross domestic product. The impact is just as evident in Las Vegas, where the convention and meeting industry supports 67,000 local jobs and generates more than $10.5 billion in economic impact. Las Vegas welcomed 6.5 million business travelers in 2018, and in the first two months of 2019, more than 1.4 million people traveled to the destination for business. Meeting Professionals International, the world’s largest association for meeting and event industry professionals, is a leading advocate for the power of face-to-face meetings, emphasized in its slogan, “When We Meet, We Change the World.” MPI helps inform communities around the world about the economic impact of meetings, including in Las Vegas, which hosts nearly 24,000 meetings annually. The city has more than 11.5 million square feet of meeting space, with an additional 3 million square feet of space scheduled to open within the next five years. Phase two of a Las Vegas Convention Center

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550,000 SQUARE FOOT CONFERENCE CENTER OPENING 2020 LAS VEGAS

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Advertiser Directory

landrysinc.com

thedapperdoughnut.com/ franchising

Inside Front Cover

offl easeonly.com

p. 61

p. 21 thirdlove.com/fl y

closys.com

p. 9

p. 35

winterparkresort.com

unm.edu

p. 5

p. 63

miraclemileshopslv.com

p. 29 untuckit.com

sclv.com

p. 13

p. 48

weathertech.com

k1speed.com

p. 6

p. 82

ctshirts.com

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p. 15, 57

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swedish.org/radiosurgery

stellarosawines.com

p. 8

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p. 20

p. 59

theparkingspot.com

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Inside Back Cover

hydeparkrestaurants.com

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p. 33

Back Cover

THE FRANCHISE INSIDERS DOES NOT GUARANTEE THE FINANCIAL PERFORMANCE OF ANY FRANCHISE OR BUSINESS OPPORTUNITY. THE DECISION TO PURCHASE A FRANCHISE OPPORTUNITY MUST BE BASED ON A BUYER'S INDEPENDENT RESEARCH AND ANALYSIS. THE FRANCHISE INSIDERS IS NOT LIABLE FOR ANY REPRESENTATION MADE BY AN EMPLOYEE, AFFILIATE, OR ASSOCIATE OF ANY FRANCHISE OR THE FRANCHISE INSIDERS WITH RESPECT TO THE FINANCIAL PERFORMANCE OF THE BUSINESS BEING ACQUIRED. THIS DOES NOT CONSTITUTE AN OFFERING; AN OFFERING CAN ONLY BE MADE BY A PROSPECTUS FILED WITH THE REFERENCED STATE, WHICH FILING DOES NOT CONSTITUTE APPROVAL.

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Fun!

On and On BY DOUG PETERSON 1

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Answers on page 82

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Across

1 Christmas candy

shape 5 Thick with vegetation 9 Struck down, biblically 14 Place for protons 15 Large atlas section 16 Jeweled headpiece 17 Sharpie, for example 20 “Like, no way!” 21 Gary of Forrest Gump 22 “The Eagle ___ landed” 25 Rudely ignore 27 Cavity filler’s org. 28 One who’s always upbeat 34 Actress Olin or Headey 35 Connery who played James Bond 36 “Recent” prefix 37 Work with watercolors 39 Stitch up 40 Wheel of Fortune host Pat 42 GI show sponsor 43 Piggy bank’s name in Toy Story 45 Parakeet’s home 46 Inventor’s impossible goal

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51 Guadalajara gold 52 Indian flatbread 53 Book of Mormon

Down

54 Citizens under

there 4 Jane Austen novel 5 Pacific weather phenomenon 6 Serving a purpose 7 Moral error 8 Stetsons and fedoras 9 Stunt doubles, e.g. 10 Sister of Moses 11 Thousand ___, CA 12 Ancestry diagram 13 Mr. Potato Head piece 18 Pt. of 27-Across 19 Sporty Mazda model 22 Assist after a stumble, say 23 Opposite of “Attention!”

faith’s initials

Caesar

57 Bowline or clove

hitch

59 1989 No. 1 song for

Paula Abdul

64 “Rolling in the

Deep” singer

65 “Toodle-oo” 66 What comes to

mind

67 Exorcist’s target 68 Civil rights attorney

Clooney 69 Baby Driver actor Jamie

1 Bottle top 2 Did some noshing 3 Neither here ___

24 College applicant,

usually 26 Black Panther star Chadwick 29 Was on the ballot 30 Parishioner’s bench 31 Phrase that accompanies “Just visiting” on a Monopoly square 32 Poseidon, for one 33 Coin substitutes, at times 38 Poem that begins “Once upon a midnight dreary ...” 39 Dallas sch.

41 Nightclub routine 44 Make amends 47 Thick-skinned

citrus fruit

48 Sitting Bull’s tribe 49 How-to booklet 50 ___ about

(approximately)

54 Got a lift 55 Provo neighbor 56 Mex. miss 58 Worker’s end-of-

week shout

59 Pop culture

phenomenon

60 Sweet potato

look-alike

61 Pre-kiss promise 62 Tyrannosaurus ___ 63 Negligent

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The Guide GET IN THIS SCENE

San Diego

1 At Southwestvacations.com®, book your flight to San Diego. 2 Sign up for a sunset sailing tour of San Diego Bay and explore the city aboard a classic yacht. 3 Southwest® is proud to be

the official airline sponsor of the San Diego Padres. Catch a game at Petco Park during the team’s 50th anniversary season. IN THIS ISSUE / 84 Travel Tips / 86 Inflight Entertainment / 87 Beverages / 88 Products and Services / 90 Rapid Rewards® / 92 Go International / 94 Route Map

AUGUST 2019 SOUTHWEST

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Travel Tips

Fly Like a Pro

SNACK TIME

Check out these reminders to enjoy a stress-free travel experience. SAY CHEESE!

Please be respectful of Employees and Customers when capturing photos or videos onboard.

Secure a position in the A1-A15 boarding group with upgraded boarding. Ask a Customer Service Agent at the gate or ticket counter.*

We serve complimentary snacks,** but feel free to bring your own food onboard— you just can’t bring your own alcohol to consume onboard.

SMOKE-FREE E-cigarettes are not allowed to be used in the cabin.

Permitted Pueden usarse dentro del avión

Small portable electronic devices (PEDs) such as tablets, e-readers, and smartphones weighing less than 2 pounds may be used in AIRPLANE mode at all times on domestic flights, unless a Crew Member indicates otherwise. A small PED may be held in hand, attached to a person, or placed in clothing or a seatback pocket. Devices and accessories may not block access to the aisle. Large PEDs such as laptops weighing 2 pounds or more must be stowed under the seat or in an overhead bin for taxi, takeoff, and landing. It is recommended that laptops be placed in a case when stowed under the seat. On international flights, all PEDs must be turned off during taxi, takeoff, and landing at airports outside the U.S. and its territories. Please use headphones for all audio and video. Siempre puedes usar dispositivos electrónicos portátiles y pequeños (PEDs) tales como tabletas, lectores electrónicos y teléfonos inteligentes que pesen menos de 2 libras en modo AVIÓN en los vuelos domésticos, excepto si un Miembro de la Tripulación indica lo contrario. Puedes tener un PED pequeño en la mano, llevarlo encima, en la ropa o en un bolsillo en el respaldo del asiento. Los dispositivos y accesorios no pueden bloquear

el acceso al pasillo. Los PEDs grandes como computadoras portátiles que pesen 2 libras o más deben de ser guardados debajo del asiento o en los compartimentos superiores mientras el avión avanza por la pista, durante el despegue y el aterrizaje. Se recomienda que las computadoras portátiles se guarden en un estuche debajo del asiento. En los vuelos internacionales, todos los PEDs deben permanecer apagados mientras el avión avanza por la pista, durante el despegue y el aterrizaje en aeropuertos fuera de los EE. UU. y sus territorios. Por favor usa auriculares para cualquier sonido o video.

Smartphones (in AIRPLANE mode) Teléfonos inteligentes (en modo AVIÓN) Tablets or E-readers (in AIRPLANE mode) Tabletas o lectores electrónicos (en modo AVIÓN) Laptop Computers Computadoras portátiles Audio Players Aparatos de audio DVD/CD Players Reproductores de DVD/CD

Digital Cameras Cámaras digitales GPS Receivers GPS Hand-Held Electronic Games Juegos electrónicos portátiles Satellite Radio Radio por satélite Video Camcorders Videocámaras Bluetooth Devices Dispositivos Bluetooth

Sometimes Permitted

Pueden usarse en ocasiones dentro del avión We understand you may want to document your travel on Southwest Airlines®. Want to photograph and/or record Southwest Airlines Customers or Employees? Let them know first! The use of cameras and mobile devices is permitted onboard to capture personal events but can never interfere with the safety of a flight and should always respect others’ privacy. Entendemos que es posible que desees documentar tu viaje en Southwest Airlines. ¿Quieres fotografiar y / o grabar Clientes o Empleados de Southwest Airlines? ¡Hazles saber primero! El uso de cámaras y dispositivos móviles se permite a bordo para capturar eventos personales, pero nunca debe interferir con la seguridad de un vuelo y siempre debe respetar la privacidad de los demás.

84 SOUTHWEST AUGUST 2019

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On a Business Trip? TAKE YOUR PICK With Business Select®, you can be one of the first to board with priority boarding. Pick the seat you want and have room for your carryon bags. Visit Southwest. com/businessselect.

With EarlyBird Check-In® (ranging from $15–$25 one-way per person), we check you in 36 hours before your flight so you receive a better boarding position—and earlier access to overhead bin space.

BEFORE YOU GET UP, REMEMBER ...

Although you can form lines at the back lavatory, you cannot form lines at the front lavatory or gather in the front galley.

CHEERS! If you’re a Business Select Customer, your first drink is on us.† WORK PERKS Business Select Passengers can bypass long lines by taking advantage of our Fly By® priority checkin and security lane access (where available). For a complete list of available Fly By locations, visit Southwest.com/flyby.

*Price depends on Customer’s itinerary; subject to availability. **Visit Southwest.com and click on “Special Assistance” at the bottom of the page for more information. †Business Select Customers receive a free premium drink on the day of travel.

Always Permitted Pueden usarse en todo momento dentro del avión

Electronic nerve stimulators and other implanted medical devices are also permitted. Dispositivos de estimulación electrónica de los nervios y otros aparatos médicos implantados también son permitidos.

DISABILITY ASSISTANCE Southwest Airlines offers assistance to Customers with disabilities upon request. Please notify a Flight Attendant if you use a needle/ syringe while onboard so we may provide you with access to a disposal container. Southwest Airlines siempre ofrece asistencia para sus Clientes con discapacidades que así lo soliciten. Por favor, notifícale a un Auxiliar de Vuelo si necesitas usar una jeringa durante el vuelo para que podamos proporcionarte acceso al contenedor de desperdicios.

Pacemakers Marcapasos Hearing Aids Aparatos para sordos Electric Shavers Rastrillo eléctrico

CREW INTERFERENCE Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros ataquen, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación. ELECTRONIC DEVICES Cellphones and pagers may be used at the gate and after landing. Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

Electronic Watches Relojes electrónicos Noise-Canceling Headphones Auriculares que aislan el ruido

CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal. LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on Southwest.com to report a lost item. Visita la página de Servicio al Cliente en Southwest.com para reportar un objeto perdido. PETS All pets must stay inside their carriers and under the seat (not in an unoccupied seat) for the

Never Permitted Nunca pueden

usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Radios emisores/receptores (walkie-talkies)

Two-Way Radios (WalkieTalkies) or Scanners

Electronic Cigarettes and Smoking Devices not allowed

duration of the flight. Todas las mascotas deben estar adentro de sus portamascotas y debajo del asiento (no en un asiento vacío) mientras dure el vuelo.

No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona a discreción de nuestros Empleados.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone at our Employees’ discretion. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo.

Television or AM/FM Radio Receivers Televisión o radios de AM/FM Remote-Controlled Toys Juguetes de control remoto

PERSONAL DEVICES Unapproved personal devices (e.g., Knee Defender, infant slings) may not be attached to any part of the aircraft. Dispositivos personales no aprobados (coo por ejemplo “defensores de rodillas” o mantas portabebés) no pueden sujetarse a ninguna parte de la aeronave.

for use in the cabin. No se permite el uso de Cigarrillos Electrónicos y Dispositivos para fumar adentro de la cabina. Samsung Galaxy Note 7 Smartphone

SEATBELT EXTENSIONS Only seatbelt extensions provided by Southwest Airlines are approved for use onboard the aircraft. Only one seatbelt extension per person is allowed. Solo están aprobadas las extensiones para el cinturón de seguridad provistas por Southwest Airlines para su uso abordo de la aeronave. Se permite una sola extensión para el cinturón de seguridad por persona.

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Inflight Entertainment

Getting Connected

100% free inflight entertainment has arrived. Make time fly with free movies,1* messaging,2* and music.3*

To view movies and select ondemand TV content, download the Southwest® app from the Google Play store or Apple App Store before your flight. 1

HOW TO CONNECT: SOUTHWESTWIFI.COM

Handheld Devices

Tap the Settings icon, and then put phone on Airplane Mode. Choose the WiFi icon. Turn WiFi On with On/Off button.

Select SouthwestWiFi from your WiFi network list. A new page will appear with a link to Southwestwifi. com or an option to copy the URL. Click the link or copy it into your browser.

If the Inflight Entertainment Portal doesn’t load automatically, type Southwestwifi.com into the address bar.

Select your entertainment option and enjoy.

Laptops

Click the WiFi icon.

Select SouthwestWiFi from your WiFi network list. A new page will appear with a link to Southwestwifi. com or an option to copy the URL. Click the link or copy it into your browser.

If the Inflight Entertainment Portal doesn’t load automatically, type Southwestwifi.com into the address bar.

Select your entertainment option and enjoy.

2 Messaging service allows access only to iMessage and WhatsApp (must be downloaded before the flight). 3Free live TV and iHeartRadio on WiFi-enabled international flights may not be available for the full duration of the flight. *Free inflight entertainment available only on WiFi-enabled aircraft. Limited-time offer. Where available.

• Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled. • Service on flights to/from destinations outside the contiguous

U.S. may not currently be available for the entire flight. • Movies and select TV content require download of the free Southwest app. • Pricing information for purchasing WiFi can be found on the

Inflight Entertainment Portal. • In order to provide a topnotch WiFi experience, we prohibit access to certain high-bandwidth applications and websites, including Netflix, HBO GO®, and telephony

applications (VoIP). We also prohibit access to certain obscene or offensive content.

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Beverages

THIS ONE’S ON US

Business Select Customers receive a free premium drink† on the day of travel.

Deep Eddy Ruby Red

INSPIRED BY THE Deep Eddy Pool in

Austin, Texas, the eponymous vodka brand handcrafts its flavored spirits with natural fruit juices and sweeteners. Deep Eddy Ruby Red Vodka is made from real grapefruits, distilled 10 times, and gently filtered four times over charcoal. Try it in a Southbound Greyhound: 1 part Deep Eddy Ruby Red Vodka, 2 parts club soda, and a squeeze of fresh lime.

COMPLIMENTARY BEVERAGES

• Coca-Cola® • Coca-Cola® Zero Sugar • Diet Coke® • Canada Dry® Lemon Lime Sparkling Water • 7UP® • Dr Pepper® • Diet Dr Pepper® • Seagram’s® Ginger Ale • Seagram’s® Tonic Water • Seagram’s® Seltzer Water • Mr & Mrs T® Bloody Mary Mix • Mr & Mrs T® Margarita Mix • Mott’s® Tomato Juice • Minute Maid® Cranberry Apple Cocktail

• Minute Maid® Orange Juice • Minute Maid® Apple Juice • Minute Maid® Pineapple Orange Juice** • Community® coffee* • Community® decaf instant coffee* • Community® tea • Hot Chocolate • Noncarbonated Purified Drinking Water

* Regular creamer available ** Beverage available only on flights to/from Hawaii

All alcoholic beverages purchased onboard must be consumed onboard the aircraft.

BEER $6-$7

• Miller Lite® ($6) • Dos Equis® Special Lager ($6) • Leinenkugel’s® Summer Shandy ($7) • Lagunitas® 12th of Never Ale ($7) • Blue Moon® Belgian White Ale ($7) • Kona Longboard Island Lager ($7)*

WINE $6

• Carmenet Cabernet

Sauvignon • Cruset Sparkling Wine • Mossel Bay Chenin Chardonnay

LIQUOR $7

Valid Southwest Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select drink coupons are valid for sameday use only. Valid Rapid Rewards® and Business Select drink coupons will be accepted onboard for beer, wine, and liquor.

* Beverage available only on flights to/from Hawaii

We’re happy to recycle the following items for you: empty plastic bottles, empty aluminum cans, and newspapers/magazines.

• • • • • • • •

Dewar’s® Scotch Jack Daniel’s® Wild Turkey ® Tanqueray® Gin Bacardi® Rum Baileys® Irish Cream Deep Eddy Vodka Deep Eddy Ruby Red Grapefruit Vodka • Sauza® Gold Tequila • Blue Chair Bay Coconut Spiced Rum*

†You must be 21 years or older to drink alcoholic beverages. According to the U.S. Surgeon General, women who are pregnant or who may become pregnant should not drink alcoholic beverages because of the risk of birth defects. Images of the alcoholic beverage product do not reflect how it is actually served. Customer will not receive a beverage with a cap. In accordance with FAA regulations, Customers are prohibited from consuming alcoholic beverages onboard that are not served by Southwest Airlines.

RECYCLING

RECEIPTS

Customers can retrieve drink receipts at Southwest.com/ beveragereceipts.

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Products and Services

Need a hand? Southwest® can help you when ...

Activate 2 points/$1

$159.00 ADD TO BAG … you want to make the most of your points. Install the Rapid Rewards Shopping® button on your Google Chrome browser and activate points while you shop at more than 850 online stores. rapidrewardsshopping.southwest.com/button 88 SOUTHWEST AUGUST 2019

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... YOU’RE ON COMPANY TIME. LAST-MINUTE CHANGE? Don’t stress. Business Select® offers the most flexibility of any fare. Southwest.com/ businessselect JUST CAN’T WAIT? Business Select Passengers can bypass long lines with our Fly By® priority check-in and security lanes (where available).* THINKING AHEAD? Make your travel plans using SWABIZ®, Southwest’s free online corporate booking tool. swabiz.com

PHOTOGRAPHY BY SHIRONOSOV/ISTOCK (TRAVEL), PEKIC/ISTOCK (DOG)

… YOU WANT FIRST PICK. Be one of the

first on the plane by upgrading on the day of travel. When available, Upgraded Boarding allows you to secure a position in the A1-A15 boarding group for just $30, $40, or $50, depending on your itinerary.

… you’re flying with your pet. Bring a furry friend with Southwest’s Pet Fare ($95 each way). All carriers must fit under the seat in front of you. Southwest.com/pets All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms. *For a complete list of Fly By locations, visit Southwest.com/flyby. AUGUST 2019 SOUTHWEST

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Rapid Rewards

Hey, Frequent Flyers! Earning Rapid Rewards® points is a breeze, meaning you can get to your next vacation faster. With 100-plus destinations to pick from, Southwest® can help you take your dream trip. If you’re just shy of getting away, visit Southwest.com/pointscenter to buy points. ENROLL NOW! Not a Rapid Rewards Member? Sign up at Southwest.com/enroll.

All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms.

50,000 points after you spend $2,000 on purchases in the first three months of opening your account • 7,500 anniversary points • 4 Upgraded Boardings* per year • $75 Southwest® annual travel credit • 20% back on inflight purchases

Hotels

Paint the town red; then turn in at your favorite hotel and earn up to 10,000 Rapid Rewards points per night.† Book now at Southwesthotels.com in partnership with Booking.com.

*When available

Visit our Inflight Entertainment Portal at Southwestwifi.com to learn more about the exclusive 50,000 point offer. Accounts subject to credit approval. Restrictions and limitations apply. Southwest Rapid Rewards® Credit Cards are issued by Chase Bank USA, N.A. 50,000 point offer is exclusive to the Southwest Inflight Entertainment Portal and airport kiosks (where available) and is subject to change. See Southwestwifi.com and click the Southwest Rapid Rewards Credit Card link for offer details. To learn more about the Rapid Rewards Priority Credit Card visit Southwest.com. All Southwest Rapid Rewards® Program Rules and Regulations apply; please visit Southwest.com/rrterms.

Earn from 1,000 to 10,000 points per night for every hotel stay booked through Rocketmiles. Visit rocketmiles.com/southwest to book now.

PHOTOGRAPHY BY DEAN MITCHELL /ISTOCK

Earn 50,000 Points

EXCLUSIVE INFLIGHT PORTAL OFFER

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Rapid Rewards Tiers and Companion Pass A-LIST Along with priority boarding, A-List Members receive a 25 percent point-earning bonus, Fly By® priority check-in and security lane access,* a dedicated phone line to answer any questions, and more. Southwest.com/ALstatus A-LIST PREFERRED Want even more perks? As an A-List Preferred Member, you not only get all the perks of being an A-Lister, you also get free inflight WiFi (where available) and a 100 percent point-earning bonus. Southwest.com/ALPstatus COMPANION PASS Every time you purchase a flight or redeem points for a flight, Companion Pass lets you choose one person to fly free of carrier charges** with you for an entire calendar year. Southwest.com/ companion *For a complete list of available Fly By locations, visit Southwest.com/flyby. **Does not include taxes and fees from $5.60 one-way. Visit Southwest.com/ rrterms for a complete list of Companion Pass rules.

Rental Cars

Speed up the earning with your next car rental. Earn 600 points per qualifying rental.† Visit Southwest.com/car-rentals to book now.

†Hotels and Rental Cars: Potential to earn additional points depending on applicable promotion. Partners are subject to change. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/ rrterms. ©2019 Southwest Airlines Co.

Shop, Dine, and More

From haute couture to haute cuisine, you can earn hundreds of Rapid Rewards points with every dollar you spend.

Earn 3 points per $1 spent. Join Rapid Rewards Dining® for free today at rapidrewardsdining.com.

Rapid Rewards Members can earn 1,000 points on an order of $29.99 or more. Visit 1800flowers.com/rapidrewards.

Earn Rapid Rewards points for shopping at hundreds of your favorite online retailers. Visit rrshopping.southwest. com to learn more.

Earn 2,000 Rapid Rewards bonus points when you join the 4 Seasons wine club—plus 3 complimentary bottles. Learn more at laithwaiteswine.com/ southwest.

Make your points go further. Close to a reward flight but need a few more points? You can buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another Member—all from one location. Visit Southwest. com/pointscenter to get started.

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Go International

GET PAMPERED

The spa at Hard Rock Hotel Cancun offers purifying facials and hot-stone massages.

including Cancun.

SOUTHWEST VACATIONS® SWEEPSTAKES Visit Southwestvacations.com/WinCUN and enter for your chance to win round trip air travel for two on Southwest Airlines® to Cancun International Airport, four-night double accommodations at Hard Rock Hotel Cancun, and airport/hotel transfers in Cancun.* Boarding, Customs, and Immigration 1

This Space For Offical Use Only

2. Free of duty imports: passengers entering the country by sea or by air may import goods of duty, additional to their personal baggage, as long as they prove their value with an invoice or receipt and such amount does not exceed 300 US dollars or its equivalent in domestic or foreign currency or 75 US dollars when the entry is by land. Alcoholic beverages, shredded tobacco or automobile fuel cannot be imported as part of the duty free exemption.

Customs Declaration

FORM APPROVED OMB NO. 1651-0009

19 CFR 122.27, 148.12, 148.13, 148.110,148.111, 1498; 31 CFR 5316

Each arriving traveler or responsible family member must provide the following information (only ONE written declaration per family is required). The term “family” is defined as “members of a family residing in the same household who are related by blood, marriage, domestic relationship, or adoption.” 1 Family Name

First (Given) 2 Birth date

Middle Month

Day

Year

3 Number of Family members traveling with you 4 (a) U.S. Street Address (hotel name/destination

(b) City

During the vacation periods of Holy week, summer and winter, Mexican Nationals entering the country by land may import, under duty exemption, items of up to 300 US dollars or its equivalent in domestic or foreign currency provided that such people do not live along the border strip or border region. The starting and ending dates of such periods can be consulted directly with customs personnel or at www. aduanas.gob.mx.

6 Passport number 7 Country of Residence

trip prior to U.S. arrival

11 I am (We are) bringing

(a) fruits, vegetables, plants, seeds, food, insects: (b) meats, animals, animal/wildlife products: (c) disease agents, cell cultures, snails: (d) soil or have been on a farm/ranch/pasture: 12 I have (We have) been in close proximity of livestock:

Yes

No

Yes Yes Yes Yes Yes

No No No No No

Yes

No

(such as touching or handling)

13 I am (We are) carrying currency or monetary instruments

over $10,000 U.S. or foreign equivalent:

(see definition of monetary instruments on reverse)

14 I have (We have) commercial merchandise:

Yes

No

(articles for sale, samples used for soliciting orders, or goods that are not considered personal effects)

15 RESIDENTS—the total value of all goods, including commercial merchandise

I/we have purchased or acquired abroad, (including gifts for someone else, but not items mailed to the U.S.) and am/are bringing to the U.S. is: $ VISITORS—the total value of all articles that will remain in the U.S., including commercial merchandise is: $

Read the instructions on the back of this form. Space is provided to list all the items you must declare.

Signature

CBP Form 6059B (04/14)

1 Last name(s) Nationality

Mexican laws establish among others the following penalties and sanctions related to the importation of goods into the country: • Omission to declare whether coming in or out of the Mexico´s customs amounts of cash, in domestic or foreign checks, payment orders or any other documents receivable in an aggregate amount exceeding the equivalent of 10,000 US dollars or its equivalent in domestic or foreign currency, which action will be punishable with a fine of 20 to 40% of the exceeding amount and the corresponding criminal penalties will be applied. • Introduction into or extraction of goods from Mexico, using deceitful methods to hide items, when their imports or exports is prohibited, restricted or because foreign trade duties must be paid, will be punishable with fines ranging, to 70 or 100%, of the commercial value of merchandise. • Omission of the total or partial payment of foreign trade duties. When failure consist of only a duty omission and the goods do not exceed 3,000 US dollars or its equivalent In domestic or foreign currency, the penalty will consist of up to 116% of the commercial value of the items. Once the duties have been paid, the Customs Authority will make the items available to the passenger. • If the corresponding documentation required by the Customs Law prove that the merchandise was properly submitted for proper customs procedures in order to enter the country, is not exhibited, a precautionary seizure of the non declared goods as well as the corresponding vehicle, in case the passengers entered the country by land, will proceed. • For non declared items which do not comply with regulations and restrictions other than duties, abandonment can be declared once the corresponding fine is paid.

Issue on 2013. Please look up for changes in this information when you are visiting us again at customs desk or at www.aduanas.gob.mx Date (month/day/year)

Welcome to Mexico

Name(s)

I HAVE READ THE IMPORTANT INFORMATION ON THE REVERSE SIDE OF THIS FORM AND HAVE MADE A TRUTHFUL DECLARATION.

for passengers coming from abroad

Passengers may import items to their personal baggage without requiring the services of a customs agent by paying a global rate of 16%, provided that the total amount, excluding the duty free exemption, does not exceed 3,000 US dollars or its equivalent in domestic or foreign currency as long as an invoice, proof of payment or any other document that proves the commercial value of the items is provided.

INFRACTIONS AND SANCTIONS

9 Airline/Flight No. or Vessel Name 10 The primary purpose of this trip is business:

sat.gob.mx

aduanas.gob.mx

3

Customs Declaration

Please read the instructions prior to filling this form: Every passenger or head of household must provide the following information.

PAYMENT OF DUTIES

• Duties can be paid using the form “Pago de contribuciones al comercio exterior” (Foreign trade tax payment). • The total value of computer equipment, added to the rest of the items above cannot exceed 4,000 US dollars or its equivalent in domestic or foreign currency. • Items subject to compliance, regulations other than payment of duties (permits, certificates, and notifications) cannot be imported. • In order to determine the tax basis, the duty free exemptions mentioned in number 2 could be deducted from the value of the items.

(c) State

5 Passport issued by (country)

8 Countries visited on this

2

Date of birth

Day

Month

Year

Passport number

2

VISITORS T Number of days you will stay in Mexico RESIDENTS OF MEXICO Number of days you stayed abroad

3

Number of family members traveling with you Number of luggage pieces (bags and packages) you bring with you Missing luggage or luggage to be imported by cargo (pieces) (See Notification 1 of this form)

4 MEANS OF TRANSPORTATION Mark with an X the means of transportation Maritime Vessel No.

Ground Transport No.

Air Flight No.

5 Carrying money in cash, receivables or a combination of both is legal; however, not declaring the total amount when more than the equivalent of 10,000 US dollars is carried may be subject to administrative or criminal penalties. Are you carrying amounts in cash, documents receivable (checks, promissory notes, payment orders, etc.) or a combination of them, the combined total of which exceeds 10,000 US dollars or their equivalent in national or foreign currency?

No If you have answered Yes, please declare the total amount in US dollars

Yes

$

If you answer Yes, you must also fill out the “Declaración de internación o extracción de cantidades en efectivo y/o documento por cobrar” (Customs Declaration for the import/export of cash, receivables or equivalent documents), which you can request from the customs personnel in charge at the entry ports to Mexico or download it from the Customs Internet Site: www.aduanas.gob.mx

U.S. CUSTOMS DECLARATION FORM*

Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters. • Be sure to include the street name and number, city, and

state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country. • Lines 5 and 6 may be left blank if not using a passport. • On Line 9, enter WN for Southwest, followed by your specific flight number. • Please read both sides of the declaration. • Sign at the “X.”

PHOTOGRAPHY COURTESY OF HARD ROCK HOTEL CANCUN; PHOTOGRAPHY BY EXTREME-PHOTOGRAPHER/ISTOCK (XEL-HA)

Insider’s Cancun Southwest® serves 13 international destinations,

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ISLA MUJERES

On this island just off the coast of Cancun, you’ll find beautiful beaches at the north end, while the southern tip boasts picturesque cliff formations and Mayan ruins.

SIAN K A’AN The nature tour at this biosphere reserve takes you through beautiful lagoons, where you’ll see native orchids and exotic birds and butterflies. If you’re lucky, you might spot a manatee.

PHOTOGRAPHY BY RAFAEL BAUTISTA/TANDEMSTOCK.COM (SIAN KA’AN), AGUSTAVOP/ISTOCK (ISLA MUJERES)

XEL-HA Explore mystical caves and natural swimming holes called cenotes, snorkel in crystal-clear water, ride a bike through the jungle, and cliff-jump into the river at this aquatic theme park and ecotourism development.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited. Open to legal residents of the 50 United States and the District of Columbia (excluding Alaska) age 21 or older at time of entry. Limit one entry per person. All fields must be completed. Approximate retail value of prize: $3,750. For complete details and Official Rules, visit Southwestvacations.com/WinCUN. By submitting this entry, you agree to the Official Rules. By entering, information collected will be used in accordance with Sponsor’s Privacy Policy at Southwestvacations.com/generalinformation/privacy-and-security-policy. Sponsor: Apple Leisure Group, doing business as Southwest Vacations, 8517 South Park Circle, Orlando, FL 32819. Enter by 11:59 p.m. CT on Aug. 31, 2019. International air travel does not include taxes and fees of at least $5.60 per one-way flight.

MEXICAN CUSTOMS DECLARATION FORM

Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico. How to complete this form: • Complete sections 1–6. • Once completed, sign and date the form.

MEXICAN IMMIGRATION FORM

Who must complete this form: • All Passengers (including children) who are not citizens of Mexico, on flights bound for Mexico. How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form. • Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers. What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs. • Make sure to retain the bottom portion of the form, which serves as your visa while in Mexico. It must be surrendered

at time of check-in for your return flight. Passengers unable to present this form at time of departure will be fined by Mexican Immigration. * Go to cbp.gov to download, fill out, and print this form before your next international flight.

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Route Map

Your Destination Awaits

Planning your next getaway? It’s a snap at Southwest.com. PACIFIC TIME

YOU’RE ON YOUR WAY You can get to a number of other cities via Southwest® destinations. Travel to Santa Fe via Albuquerque, Palm Springs via Ontario/ LA, Galveston via Houston (Hobby), and more. Service between some cities/airports is not offered.

MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL MILWAUKEE

RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

GRAND RAPIDS

CHICAGO (MIDWAY)

OMAHA INDIANAPOLIS DENVER KANSAS CITY

ST. LOUIS

LOUISVILLE

LAS VEGAS WICHITA BURBANK LOS ANGELES (LAX) LONG BEACH

ONTARIO/LA

ALBUQUERQUE

ORANGE COUNTY

NASHVILLE TULSA

AMARILLO

SAN DIEGO

OKLAHOMA CITY PHOENIX

LUBBOCK

TUCSON

MEMPHIS BIRMINGHAM

DALLAS (LOVE FIELD) EL PASO

LIHUE (KAUAI) *COMING SOON

LITTLE ROCK

MIDLAND/ODESSA

HONOLULU (OAHU) AUSTIN

KAHULUI (MAUI) KONA (ISLAND OF HAWAII)

HOUSTON (HOBBY)

HILO (ISLAND OF HAWAII) *COMING SOON

PENSACOLA NEW ORLEANS

SAN ANTONIO CORPUS CHRISTI

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

CANCU CANC UN PUERTO VALLARTA

SACRAMENTO

Docked adjacent to Old Sacramento’s Waterfront District, the Delta King Hotel is a 1927 riverboat now comprising 44 guest rooms and a theater.

BELIZE CITY

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PORTLAND COLUMBUS

At ArtBard decoCoffee, gets a the celesjava tial makeover is sourcedatfrom downsmall town Hotel farmers, LeVeque, roasted on-site, where space-inspired and prepared by art expert lines the baristas. walls.

EASTERN TIME

PORTLAND PORTLAND

ATLANTIC TIME

MANCHESTER ROCHESTER BUFFALO/ NIAGARA FALLS

LONG ISLAND/ISLIP NEW YORK (LAGUARDIA) NEW YORK YORK (NEWARK) (NEWARK) NEW

CLEVELAND

PHILADELPHIA

PITTSBURGH

BALTIMORE/WASHINGTON (BWI)

COLUMBUS COLUMBUS CINCINNATI

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

RICHMOND NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM CHARLOTTE CHARLOTTE GREENVILLE-SPARTANBURG

ATLANTA ATLANTA

CHARLESTON CHARLESTON

HOUSTON ATLANTA Counting down till

JACKSONVILLE

PANAMA CITY BEACH PANAMA CITY BEACH

ORLANDO TAMPA

FT. MYERS/ NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA)

The Atlanta Botanitipoff? So are we. cal Garden’siscurrent Southwest proud to exhibit is inspired by of be the official airline Alice in Wonderland. the Houston Rockets.

NASSAU TURKS AND CAICOS

SAN JUAN

HAVANA PUNTA CANA GRAND CAYMAN MONTEGO BAY

ARUBA

LIBERIA

ACVB MARKETING/MELISSA MCALPINE (ATLANTA); COURTESY OF SACRAMENTO (SACRAMENTO), BARD COFFEE (PORTLAND) PHOTOGRAPHY BY COURTESY OF PUERTO VALLARTA CVB (BEACH), HOTELPHOTOGRAPHY LEVEQUE (ROOM); PHOTOGRAPHY BY BRIAN CVB FINKE/GALLERY STOCK

DETROIT

ALBANY

SAN JOSÉ

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One Question

Angela Bassett,

who is a real-life person you’d like to portray?

Angela stars in the Netflix film Otherhood, out Aug. 2. You can also catch her in 9-1-1, which returns to FOX this fall.

PHOTOGRAPHY BY PETER YANG/AUGUST

Bessie Coleman is one woman I’ve always been interested in but have never had the chance to play. Maybe in this day and age and with all these platforms, there will be a place for her story. She was a manicurist in the early 20th century who had a desire to fly a plane but wasn’t able to because she was black and female and living in America. She made her way to France, learned the language, and became a pilot. I don’t know how she figured all of that out, but it just goes to show that by having such a singular focus and passion for something you were born to do, anything is achievable.

96 southwest august 2019

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7/1/19 11:01 AM


TRY OUR

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GLUTEN-FREE VEGAN ALL NATURAL 100 CALORIES

PER 5oz SERVING *Riboli Family Wines calculation based in part on data reported by Nielsen through its Scantrack Service for the Total Wine category for the 52-week period ending 03/23/19, for the Total US market BA_SIZE(C) : 750ML and xAOC channel. Copyright © 2019, The Nielsen Company.

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Must be 21 to drink. Stellabrate Responsibly.

6/20/19 10:02 AM


samuel hubbard.indd 1

6/24/19 5:03 PM


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